Matcha Flavoured Caffè Latte to be Released by Japan’s Popular Chilled Coffee Cup Brand

09.April.2020 | FOOD

Mt.RAINIER is launching a matcha flavoured caffè latte in Japan for a limited time starting from April 21, 2020.

 

Mt.RAINIER launched in February 1993 as a pioneering brand of chilled coffee in a cup. Since then, the company has introduced countless flavours which retain the authentic quality of a drink you would sip on in a cafè. With the number of people working from home rising, Mt.RAINIER is looking to be an easy grab for its customers to refresh and relax them during this time.


With the Olympics being delayed until next year, 2021 is the new year expected for Japan to be in the spotlight. With many people interested and becoming interested in Japanese culture, including the Japanese themselves, the market for providing products to enjoy Japan and its culture is expected to grow. Mt.RAINIER is hopping on board this train with its new “Nippon Color Vibes” drinks series which will include beverages that capture the vibe of Japanese culture. The first drink in the line was cherry blossom flavoured, and the upcoming entry is matcha.

The Mt.RAINIER Matcha Caffè Latte blends together matcha made from leaves carefully selected by tea experts with milk and a shot of espresso.

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    ・What did you think of the commercial and your appearance?

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    © SEGA / © CP / © CPM / © Mirai Akari Project / © YuNi / © Fuji Aoi

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    TM & © TOHO CO., LTD.

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