Matcha Flavoured Caffè Latte to be Released by Japan’s Popular Chilled Coffee Cup Brand

09.April.2020 | FOOD

Mt.RAINIER is launching a matcha flavoured caffè latte in Japan for a limited time starting from April 21, 2020.

 

Mt.RAINIER launched in February 1993 as a pioneering brand of chilled coffee in a cup. Since then, the company has introduced countless flavours which retain the authentic quality of a drink you would sip on in a cafè. With the number of people working from home rising, Mt.RAINIER is looking to be an easy grab for its customers to refresh and relax them during this time.


With the Olympics being delayed until next year, 2021 is the new year expected for Japan to be in the spotlight. With many people interested and becoming interested in Japanese culture, including the Japanese themselves, the market for providing products to enjoy Japan and its culture is expected to grow. Mt.RAINIER is hopping on board this train with its new “Nippon Color Vibes” drinks series which will include beverages that capture the vibe of Japanese culture. The first drink in the line was cherry blossom flavoured, and the upcoming entry is matcha.

The Mt.RAINIER Matcha Caffè Latte blends together matcha made from leaves carefully selected by tea experts with milk and a shot of espresso.

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    (This is a partial menu, all prices are for those dining in.)

     

    Matcha is becoming popular around the world. ATELIER MATCHA was created to offer customers a unique experience which showcases the true taste and culture of this beloved tea grown in Japan. 

     

     

    Yamamasa Koyamaen is a Kyoto institution, cultivating and grinding matcha tea leaves for 160 years. Over 1,000 tea retailers, department stores, domestic and international trading companies and hotels stock their high-grade matcha, gyokuro, sencha, and other specialty teas, making them one of the most recognized and respected names in this traditional Japanese art. The company even prefers to call themselves a ‘studio’ rather than a ‘factory’, using the 800-year history of tea cultivation in Uji, Kyoto as a starting point to create their masterpieces. 

     

    ATELIER MATCHA is Yamamasa Koyamaen’s first cafe, and also the company’s first experience selling directly to consumers. 

     

    Blending the highest-grade matcha with locally made sweets, the cafe hopes customers will enjoy these original creations while surrounded by the relaxing aroma of tea. 

     

    The matcha used in the cafe includes signature Yamamasa Koyamaen blends, including Ogurayama and Tennozan, both varieties often used in tea ceremonies. For a limited time, the cafe is offering a single-origin blend with one rare variety of matcha, as well as a beverage made with tencha, which are the leaves used to make matcha before being ground down in a stone mortar. Visitors can also enjoy gyokuro and hojicha teas, made from carefully selected leaves. 

     

    Pulling recipes from Yamamasa Koyamaen’s book ‘Kyoto Uji-Koyamaen: Simple Matcha Drinks to Enjoy at Home,’ the menu features refreshing drinks blending the traditional with the modern, with unexpected combinations of soda, fruit and yogurt. Seasonal drinks will also be making an appearance, including shaved ice in summer and chocolate drinks in winter. 

     

    The name MATCHA SHOT packs a punch, using matcha instead of espresso for a needed pick-me-up. MATCHA WATER, a refreshing cup of watered-down tea, offers a way to fully enjoy the fullness and more hidden flavors of this popular Japanese tea. 

     

    As expected, ATELIER MATCHA also has a sweets menu set to impress: these sweet treats feature only the best, created with the top 0.03% of total national matcha production. This insanely high-quality matcha is a part of Yamamasa Koyamaen’s ultimate matcha experience project, titled “ALL FOR ONE,” which provides these rare leaves to some of the country’s top professionals in various fields. 

     

    At opening, only limited qualities of the Supreme MATCHA Terrine, made by well-known pâtissier Toshi Yoroizuka, will be available. 

     

    These authentic matcha creations are perfect for a hot summer’s day, or as a gift for a friend. When in Tokyo, don’t miss it!

     

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