BANDAI NAMCO AMUSEMENT has announced Namco de Halloween 2021 -Skulls Festival!- coming September 10. The campaign will take place at over 200 Namco amusement centers nationwide, and at the online crane game site Torumo. Those participating can snag some spooky and super adorable Sanrio goodies!

Namco Limited Edition Prizes

Sanrio Characters Big Plushies

Cinnamoroll / My Melody / Kuromi (In stock second week of September)

Sanrio Characters Skull Festival! Plushies

Pom Pom Pudding / Cinnamoroll / Pochacco / My Melody / Kuromi (In stock second week of September)

Sanrio Characters Skull Festival! Cushions

All characters (Back side: Blue) / My Melody & Kuromi (Back side: Pink) / Cinnamoroll, Pom Pom Pudding & Pochacco (Back side: Orange) (In stock second week of September)

Sanrio Characters Jiangshi Night Plushies 2021

Pom Pom Pudding / Cinnamoroll / Pochacco / My Melody / Kuromi (In stock second week of September)

Sanrio Characters Spooky Night 2021 Plushies

Pom Pom Pudding / Cinnamoroll / Pochacco / Hello Kitty / My Melody / Kuromi (In stock third week of September)

Sanrio Characters Dreamy Dark Halloween 2021 Plushies

Pom Pom Pudding / Cinnamoroll / My Melody / Kuromi (In stock fourth week of September)

Sanrio Characters Exciting Halloween 2021 Plushies

Pom Pom Pudding / Cinnamoroll / Hello Kitty / My Melody / Kuromi (In stock first week of October) 

Use the Namco Point App to get one limited-edition shopping bag each day. 

Exclusive Presents

Clear cards

Colorful bag

During the Torumo gift campaign, 100 winners will be randomly selected to win a special Halloween blanket. 

The prizes available during the campaign were designed for the event. Also, limited-edition plushies to appear in the past have returned in brand new colors! Those who use the Namco Point App and place ¥500 into one of the crane machines will receive one of five clear cards and a colorful bag. (Not available using Torumo.)

© 2021 SANRIO CO., LTD. APPROVAL NO. S620926

One of the most popular franchises to come out of Japan is celebrating a massive milestone! The Sanrio Exhibition: 60 Years of Kawaii Culture in Japan will be held on the 52nd floor of the Roppongi Hills Mori Tower starting September 17. The event will feature over 800 unique character products, the largest number in Sanrio history, and will allow guests to experience the charm and wonder of one of the most well-known parts of Japan’s ‘kawaii’ culture.

Special light effects have been added to the ‘Godfather of Kawaii’ Masuda Sebastian’s unique entrance art, titled “Unforgettable Tower.” Singer and actor Aoi Shouta acts as the audio guide for the exhibition.

Comment from Aoi Shouta / Audio Guide

“I’m excited to experience the history of Sanrio together with you as the audio guide for the exhibition. I’m also incredibly honored to be a part of this project, since I’ve been a fan of Sanrio for as long as I can remember. Please enjoy this time with your favorite characters!”

Comment from Sebastian Masuda / Designer of the “Unforgettable Tower” 

“Sanrio characters and goods exist in a far corner of everyone’s memories. For a long time, this was specifically a Japanese feeling. Now, it’s true of people all over the world. Memory is an odd thing. It can be fuzzy, and difficult to capture. However, sometimes the nostalgia and feelings remain, and I’ve captured this strange balance in the ‘Unforgettable Tower.’ The Sanrio exhibition is a journey to undertake along with your own memories. I invite you to let your thoughts wander as you gaze at this work of art, and pass through the entrance gate of the exhibition.”

Collaboration Menu & Photo Spot

Left: My Melody Curry with Winter Vegetables and Pork Cutlet: ¥1,580 / Middle: Pochakko’s Pumpkin Stew: ¥1,520 / Right: Hello Kitty’s Whole Apple Waffle: ¥1,380

Left: Pochacco’s Hot Strawberry Milk: ¥1,050 / Middle: Pom Pom Pudding in a Pudding Shake: ¥1,080 / Right: Cinnamoroll’s Balloon Trip: ¥1,100

The restaurant and cafe THE SUN AND MOON is located on the same floor as the exhibition, so be sure to get these delicious treats when you visit!

Left: Halloween, September 17 – October 31 / Middle: Christmas, November 1 – December 20 / Right: Anniversary, December 27 – January 10

Seasonal afternoon tea will be available during each special event period.

Restaurant Photo Spot Image

*画像はイメージです
© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

The walls of this red retro restaurant are covered with images of popular characters, making it the perfect place to snap some commemorative photos. Each photo spot will change depending on the holiday season, so don’t miss the Halloween, Christmas, and Anniversary backgrounds!

Original Merchandise

Left: Square Acrylic Keychain: ¥1,210 (4 designs) / Middle: Triple Acrylic Keychain: ¥1,210 (4 designs) / Right: Bag: ¥1,650 (4 designs)

Guests can grab over 100 original items, with both modern and vintage designs.

The cutest theme park on Earth, Sanrio Puroland has announced that this year’s PURO HALLOWEEN event will run from September 10 until October 31. The theme for this year’s event is “pumpkins,” and fans will be able to pick up some special spooky merch during the celebration!

New Show ‘Halloween Pumpkin Time’ 

Limited-time Stage Show ‘Mewkledreamy March, Gather! ☆Dreamy Mates’ 

Photo Spot

PURO HALLOWEEN Special Greeting, featuring characters in Halloween costumes

Event Menu

PURO HALLOWEEN Merchandise

PURO HALLOWEEN x Gyuunyuu Special Collaboration

Gyuunyuu Collab Game ‘Let’s Go to the Pumpkin Party!’

Gyuunyuu Collab Food and Merchandise

This event aims to be happy and bright, something to be expected of a place with so many adorable characters. Visitors will be able to catch a new show, ‘Halloween Pumpkin Time,’ on the first floor of Puroland. Featuring Hello Kitty and Cinnamoroll in new Pumpkin-themed costumes, it’s not to be missed!

Plenty of dancing and games will take place during the event, and the popular show ‘Mewkledreamy March, Gather! ☆ Dreamy Mates’ will be updated with a Halloween theme. At the end of the show, visitors can catch characters Myu, Peko, and Suu in special costumes.

Popular photo spots throughout the park will be updated for the event, and PURO HALLOWEEN Special Greeting will welcome guests to spend time with their favorite characters. (Fee required for Special Greeting.)

The PURO HALLOWEEN menu utilizes plenty of fall goodies like pumpkin and sweet potato. After eating your fill, pick up some country-style merchandise featuring Sanrio characters enjoying the pumpkin harvest! Limited-edition goods feature these new illustrations, and can only be bought during the event period. The Sanrio Puroland Online Shop will also begin selling original goods starting September 3, and limited-edition Acrylic Stands (13 varieties) will only be available online.

Sanrio Puroland is also collaborating with Gyuunyuu, a popular manga artist and illustrator on social media. The artist created an original character, Pumpkin-chan, for the event, and the little girl will be joining Hello Kitty and Cinnamoroll in various places throughout the park.

The collab game ‘Let’s Go to the Pumpkin Party!’ will ask guests to complete an original comic strip by solving puzzles while exploring Puroland, perfect for children and parents. (Fee required for collab game.)

Which Sanrio character would you like to meet during the Halloween season?

© 2021 SANRIO CO., LTD. TOKYO, JAPAN 　著作 株式会社サンリオ

Japanese seven-member boy group 7ORDER is teaming up with Sanrio for a new collaboration project this September. Fans will see designs inspired by popular characters Hello Kitty and My Melody, and more collabs with various other Sanrio characters are planned for the future. 

Special pop-up shops will be open at SHIBUYA109 Shibuya and SHIBUYA109 Abeno (Osaka) starting September 3. Visitors will be able to buy specially-branded merchandise, including T-shirts and bags. 

Merchandise

T-shirt (2 designs): ¥3,190 each

Mobile Battery (2 designs): ¥3,850 each

Mini Towel (4 designs): ¥880 each

Lunch Bag (2 designs): ¥1,650 each

Tote Bag (2 designs) ¥2,200 each

*3 of each item per person maximum. The purchase limit may be changed or removed without prior notice.

Special gift for those who spend over ¥1,100 (Tax Included) on 7ORDER x Sanrio Character goods

7ORDER x Sanrio Characters Crane Game prize plushies (4 types)

Oda-chan, an official character created by Reo Nagatsuma of 7ORDER, appears as the mascot of the collab. Fans have been waiting a long time for the character to get his own merch! Each piece will include both Sanrio designs and 7ORDER member colors, making these must-have items for the group’s fans. 

What would you like to buy from this collection?

ⓒ 7ORDER project
ⓒ 2021 SANRIO CO.,LTD.  著作：㈱サンリオ

With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s Easy Recipe! With just a few simple ideas, an ordinary recipe magically transforms into a cute dish. 

Today, I’ll teach you how to make two-layer Mizu Yokan, perfect for a hot summer day!

You don’t even need an oven to make this sweet treat–just let it chill and harden! It’s great as a summer vacation snack. 

Ingredients

This recipe makes 2 cups. 

For Mizu Yokan: 

120g fine-grained sweet bean paste

100cc water

Pinch of salt

1-2g Kanten powder

For Matcha Flavoring:

5g matcha

20g sugar

100cc water

1-2g Kanten powder

1

Place bean paste, water, salt, and Kanten powder into a pot and boil until dissolved. 

⚠The Kanten powder needs to be heated for a further 1-2 minutes after boiling to harden properly. After boiling, reduce heat to low. 

2

Pour mixture into container. 

After about 30 minutes at room temperature, the mixture will start to harden. Work on the matcha flavoring when it begins to harden. 

3

Place matcha, water, sugar, and Kanten powder in a pot and boil thoroughly. 

As you did with the Mizu Yokan, reduce heat to low and continue cooking through. 

4

When the mixture is heated through, gently pour it over the Mizu Yokan and refrigerate until ready to serve. 

This is delicious with a variety of toppings, from red bean paste and fresh cream to Shiratama dumplings and fresh fruit!

Subscription-based goods service SURPRISE BOX is now accepting orders for the “KING OF PRISM x SANRIO CHARACTERS” subscription box. Orders will be open until noon on September 10, 2021. 

KING OF PRISM x SANRIO SURPRISE BOX

SURPRISE BOX allows users to receive limited-edition items from their favorite content creators and artists on a subscription basis. At least some of the items are a surprise, making it feel like Christmas every time a package arrives!

This third collaboration in the KING OF PRISM x SANRIO collection is called ‘Fluffy Prism Path Time,’ and features 10 handsome boys from the ‘Pretty Rhythm: Rainbow Live’ anime series enjoying bath time with popular Sanrio characters. Those who subscribe will receive six boxes, with one delivered every two months. Expect a variety of different types of items, from acrylic and seasonal items to household goods!

Many of these items will only be available through this subscription service, and fans won’t want to miss out!

Japanese convenience store chain MINISTOP is collaborating with popular Sanrio character Cinnamoroll for the “Cinnamoroll Sweet Time Lottery.” The event will start at stores nationwide on August 18, 2021. Four special Sanrio products were also launched at MINISTOP stores on August 11. 

Cinnamoroll Sweet Time Lottery ©2021 SANRIO CO., LTD

Product Images

Sanrio Characters Strawberry & Whipped Cream: ¥440 (Tax Included, Now on Sale)

Sanrio Characters Chocolate & Whipped Cream: ¥440 (Tax Included, Now on Sale)

Cinnamoroll’s Tail Parfait: ¥259 (Tax Included, On Sale August 17)

Cinnamoroll’s Cinnamon Roll: ¥149 (Tax Included, On Sale August 17)

Customers will receive one raffle ticket for every purchase of ¥700 (including tax) or more. 30 people will be selected by lottery to participate in a two-minute online video call with Cinnamoroll. Those who aren’t selected in the lottery will receive an AR Cinnamoroll photo frame. 

Other prizes include vouchers for popular in-store items, half-price coupons for use on bento lunches, and free soft-serve ice cream tickets. These will be available to 2,000 winners by drawing. 

Keep an eye out for these fluffy and adorable Cinnamoroll sweets!

Are you ready to see the cutest show on Earth? Starting August 24, the From Hello Kitty musical will bring a collection of the most popular Sanrio characters to the IHI Stage Around Tokyo to perform a musical like no other. From Hello Kitty, Dear Daniel and Cinnamoroll to Pom Pom Pudding, My Melody and Little Twin Stars, it’s a full roster of adorable talent! Did we mention that the theater rotates 360 degrees? 

Created to celebrate 60 years of Sanrio, the musical’s message is simple and wholesome: let’s bring the world together and all get along. The show will give the audience an insight into the character’s thoughts and histories like never before, and will feature a special version of the popular Sanrio Puroland Miracle Gift Parade, with a new story that can only be seen in this performance. 

Sebastian Masuda will serve as the production’s art director, and will no doubt bring a unique brand of cuteness to the stage performance. Music producer Hyadain will be bringing plenty of pop and dance numbers, and anime fans may recognize his works: he provided tracks for shows like Nichijou and Bakuman! 

The production will be directed by Yukio Ueshima, known for his work on The Prince of Tennis musicals, based on the incredibly popular sports manga of the same name. He has also worked on over 200 other stage shows, including a number of Japanese Broadway adaptations. 

The IHI Stage Around Tokyo is the only theater in Asia capable of rotating 360 degrees. The circular auditorium can seat over 1,300 spectators, and is surrounded by a stage and massive screen, providing a one-of-a-kind experience that can’t be found anywhere else. For those ultra-Sanrio fans, a limited number of meet and greet events will be taking place daily, giving you the chance to take pictures with your favorite characters!

We could all use some cheering up after the events of the past year. If you can make it, be sure to check out the loveable stage performance on Earth before it closes on September 26, 2021!

ANYCOLOR, the management company behind the popular–and hectic– Vtuber group NIJISANJI, has begun sales of the second round of NIJISANJI x Sanrio Characters goods! Check out this adorable collection–which pieces are you hoping to get your hands on? 

Rubber Straps, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥2,000 each (Tax Included)

Slide-out Pill Case, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥1,200 each (Tax Included)

Lunch Tote, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥1,500 each (Tax Included)

Die Cut Cushion, 15 Designs (Tsukino Mito, Shizuka Rin, Higuchi Kaede, Kanae, Kuzuha, Honma Himawari, Kenmochi Toya, Saegusa Akina, Fushimi Gaku, Sister Cleaire, Joe Rikiichi, Debidebi Debiru, Izumo Kasumi, Uzuki Kou, Suzuki Masaru): ¥3,200 each (Tax Included)

Random Can Badge, 15 Designs (Tsukino Mito, Shizuka Rin, Higuchi Kaede, Kanae, Kuzuha, Honma Himawari, Kenmochi Toya, Saegusa Akina, Fushimi Gaku, Sister Cleaire, Joe Rikiichi, Debidebi Debiru, Izumo Kasumi, Uzuki Kou, Suzuki Masaru): ¥1,00 each (Tax Included)

These five pieces of merch make up the new collection, and cover a wide range of the many members of the NIJISANJI family! From Cinnamoroll to Keroppi, these must-have goods are going fast. Who would have thought that blending our favorite Sanrio characters with Vtubers would be such a perfect match? 

From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

60th Anniversary Sanrio Exhibition: The Beginning of Kawaii recently finished up at the Matsuzakaya Art Gallery in Nagoya on June 12 and is set to move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW. This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

Sebastian Masuda’s iconic artwork is the centrepiece of the exhibition

Entrance exhibit in the daytime

At the entrance of the venue is the Unforgettable Tower, a symbolic art piece by Sebastian Masuda created exclusively for this exhibition which towers 6 meters tall. It’s made up of countless plushies of Sanrio characters such as Hello Kitty.

Entrance exhibit in the evening

The kawaii installation stands gorgeously against the cityscape of Tokyo which makes for an Instagrammable photo in the evenings when the city is lit up. The piece, as its name suggests, hopes to create unforgettable memories. The exhibition is set to run through Halloween, Christmas, and New Year, so visitors are sure to make some memorable ones.

© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

Shouta Aoi’s voice as the tour guide

Having lent his voice to other Sanrio events, including at Sanrio Puroland and in collaboration with the Little Twin Stars, the Japanese singer, actor, and voice actor Shouta Aoi has recorded announcements for the exhibition which will be played to guide people around the event.

A themed menu created for the Tokyo exhibition

From Left: Anniversary Afternoon Tea / Hello Kitty Daisuki Fried Apple Mille-Feuille / Cinnamoroll’s Balloon Trip

© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

THE SUN & THE MOON, a cafe and restaurant fusion on the same floor of the exhibition, will serve up food, desserts, and non-alcoholic cocktails inspired by the Sanrio characters. Special seasonal afternoon tea sets will also be sold on Halloween, Christmas, and more too.

Dates
Restaurant: September 17, 2021 – January 10, 2022

Cafe: December 15, 2021 – January 10, 2021

*Closed December 21-26

The main exhibition

The exhibition will be split into six zones with 10 different themes. Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy. It’s a chance to walk through the history of Sanrio and Japan’s culture of kawaii.

© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

One of the six zones will look into secrets of Sanrio through the globally-beloved kawaii icon Hello Kitty. Another will display outfits such as the Hello Kitty dress worn by Lady Gaga.

Original merchandise

A small peek at just some of the items available

© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

Sanrio fans can also get their hands on a collection of merchandise with designs ranging from the exhibition’s main visual to classic designs. There will be over 100 items to sift through.

Tickets for the exhibition will be available from August 1. A limited number of special tickets that include free merch will also be released.

© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

The anime film Promare is collaborating with Sanrio’s Little Twin Stars again with an exclusive merchandise collection online at THE CHARA SHOP until July 26.

Wire Keyring Illustrated by Shigeto Koyama | 2 Designs | ¥880 Each (Tax Included)

Mirror Illustrated by Shigeto Koyama |  ¥880 Each (Tax Included)

Mini Towels Illustrated by Shigeto Koyama | 2 Designs | ¥990 Each (Tax Included)

Pin Set Illustrated by Shigeto Koyama | ¥1,320 (Tax Included)

Acrylic Stand Illustrated by Shigeto Koyama | 2 Designs | ¥1,430 Each (Tax Included)

Mug Illustrated by Shigeto Koyama | ¥1,650 (Tax Included)

Tote Bag | ¥2,200 (Tax Included)

The merchandise collection features adorable designs illustrated by Shigeto Koyama in the style of Sanrio’s Little Twin Stars.

©TRIGGER・中島かずき／XFLAG © ’21 SANRIO CO., LTD. APPR. NO. S620339

Continuing the character park’s 30th anniversary celebrations, Sanrio Harmonyland opened its 30th Anniversary ~Special Summer~ event on July 16 which is running until August 31. There’s a whole bunch of events and shows for Sanrio fans to look forward to this summer.

30th Special Greeting

For the entire duration of the event, lots of characters will come out to greet park guests twice a day. This includes Hangyodon and Tuxedosam, both of who haven’t visited Harmonyland in almost 10 years. Pochacco will be there too in a brand-new costume.

Obake Ondo! DoRoRoNRoN!

The characters will be out dressed in cute summery yukata where they will invite guests to dance Bon Odori with them.

Parade Parallel ~30th Memories~

A special 30th anniversary rendition of the park’s Parade Parallel will take place, taking songs and performances from past runs of this event which has been held since the park first opened.

30th Anniversary Night Party

Hello Kitty, Dear Daniel, Cinnamoroll, Kuromi, and 10 dancers will host a special anniversary night show to give thanks to guests for the past 30 years.

Running: July 17th-18th, 22nd-24th / August 7th-8th, 13th-15th, 21st-22nd, 28th-29th

Character Menu: Hello Kitty’s Cheese in Hamburger Curry – Cinnamoroll’s Beef Stew Rice – Smiling Pompompurin’s Pork Cutlet Curry | ¥1,380 Each

Wish Me Mell’s Heart Korokke White Sauce Omurice | ¥1,400

Acrylic Stand Keyrings | ¥748 Each

Guests can get their hands on exclusive anniversary merchandise and enjoy some limited-time dishes too.

ⓒ 2021 SANRIO CO., LTD.　S/D･G