Rilakkuma x Tower Records Collaboration Sees Themed Cafe, Exclusive Merchandise & More

16.July.2020 | ANIME&GAME / FOOD

Tower Records is collaborating with Rilakkuma for “Rilakkuma x TOWER RECORDS Campaign 2020” which will run at Tower Records, TOWERmini, and Tower Records Online in Japan from August 1 to 30.f

For the campaign, Tower Records selling a range of merchandise with exclusive designs illustrated for the event, and there’ll even be Rilakkuma themed cafes. Tower Records began collaborating with Rilakkuma on merchandise in 2009 and has done so every year since. This year sees the arrival of Chairoikoguma for the first time too.

Yhose who use the Tower Records app to show their coupons in-store, they will receive the above-pictured selection of must-have exclusive goodies including a mirror, postcard, bag, and bookmark. These are available on a first-time, first-served basis. Additionally, Rilakkuma themed cafes will be held at TOWER CARDS CAFE branches in Omotesando, Nagoya SKYLE, and Sapporo PIVOT which will have entirely original menus and bonus items for dining there.

 

Collaboration Merchandise

The merchandise collection will drop on August 1 and will include a range of Tower Records exclusives. Pre-sales opened on July 15. You can see the full list here.

Available at all Tower Records branches and Tower Records Online

Exclusive to Tower Records Shibuya, Tower Records Sapporo PIVOT, TOWER RECORDS CAFE Omotesando, TOWER RECORDS CAFE Nagoya SKYLE, Tower Records Online

Exclusive to Tower Records Online

 

Rilakkuma and the Honey Forest’s Concert Cafe

The entire cafe menu line-up is so cute you’re completely spoilt for choice.

Rilakkuma and the Honey Forest’s Concert Dessert Plate: ¥2,500

“Honey Forest Concert” is the theme of the cafe, and this image is captured in the adorable dessert plate which is topped with various desserts and fruits. Everyone who orders one of these also receives a free sticker.

Rilakkuma’s Meatball Stew: ¥1,580

This hot meatball stew is served in a cute bread cup with Rilakkuma poking his head out from inside.

Kiiroitori’s Omurice: ¥1,580

Kiiroitori’s face is made from omelette and rice. Served with a side of healthy veg.

Rilakkuma’s Honey Lemon Drink: ¥850

A sweet and sour mix of honey and lemon.

Korilakkuma’s Strawberry Calpis: ¥850

Strawberries are Korilakkuma’s favourite, and that’s the flavour of this refreshingly sweet Calpis drink, topped with Korilakkuma vanilla ice cream.

There are lots of other dishes to look forward to in addition to the ones above, making this cafe one to go back to many times. And you can special free merchandise when visiting and dining there too.

 

Collaboration Cafe – Participating Stores


Omotesando/Nagoya SKYLE: August 1, 2020 – August 30, 2020

Sapporo PIVOT: August 1, 2020 – August 17, 2020
Official Website: https://tower.jp/rilakkumacafe

 

©2020 San-X Co., Ltd. All Rights Reserved.

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    Ingredients

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    1 bag of milk chocolates

    1 bag of white chocolates

    1 bag of dark chocolates

    Toppings of your choice (I used caramel chocolate chips and walnuts)

     

    1

    Melt all the chocolates separately over a bain-marie.

     

    2

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    3

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    4

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    5

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    Kaori Kubota (@kaopan27)

    I live in Hokkaido and I love to make character themed foods, desserts and pastries♡

    I want to see my family smile, so I enjoy putting in a bit of effort to make character foods and changing food into something cute♡

    You can see more of my character foods and character bento boxes on my Instagram page → @kaopan72

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    For every order, customers will receive a free lunch mat, and if they spend over ¥1,000 (before tax) on anything on the menu, including the merch, they’ll get a free sticker.

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