Ojamajo Dorami x Sanrio Collaborate On New Merchandise Collection

24.July.2020 | ANIME&GAME / FASHION

Sanrio and Toei Animation are teaming up to release a new collection of 130 items featuring the characters from both Sanrio and Ojamajo Doremi. The collection will be released on July 30 in Japan.

 

The sparkly and kawaii line-up includes everything from pouches to charms and more.

ⓒToei Animation

Ojamajo Doremi is a popular magical girl anime series which first aired in 1999. A new anime film, Looking For Magical Doremi, is set to release in fall this year for the 20th anniversary of the popular magical girl anime series Ojamajo Doremi. The story follows college student Sora Nagase who aspires to become a teacher, office worker Mire Yoshizuki who just returned to Japan, and freelancer Reika Kawatani who are drawn together by a magical gem which sends them onto a magical journey.

The design concept for the collaborative collection is “Everyone Gets Along For an Ojamajo Anniversary!” The illustrations have the familiar faces of Ojamajo Doremi and the Sanrio character cast together dressed in matching colourful outfits.

Mascot Holders (6 Designs): ¥3,080 Each *Except Hana x Corocorokuririn which is ¥2,860

Check out their special matching costumes – everyone looks super cute!

Flat Pouch: ¥1,760

A sparkly and colourful pouch useful for any magical girl who needs to take their little trinkets around. The pouch filled with hearts and stars which dance around when you shake it.

Secret Mascot Charms (10 Designs): ¥770 Each

These charms are inspired by the Pollon wands seen in Ojamajo Doremi and are fitted with cute illustrations of the Sanrio characters. The charm you receive in the box is totally random, adding a level of fun to the buying experience.

 

Don’t miss out on this ultra-kawaii Sanrio x Doremi collaboration, and remember, this is just a sneak peek into what is an even bigger collection of available items.

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    ©’13,’20 SANRIO S/D・G ©’15,’20 SANRIO S/T・F ©’15,’20 SANRIO S/F・G ©’17,’20 SANRIO MP,TX©’75,’76,’79,’84,’85,’86,’88,’89,’90,’92,’93,’96,’98,’99,’01,’04,’05,’10,’12,’20 SANRIO

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    Pirika Pirilala Apprentice Tap Colour Ball Cheek | ¥4,620 (Tax Included)

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    ©Toei Animation

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    Ojamajo Doremi is an original magical girl created by Toei Animation that ran from February 1999 to January 2003. The series’s 20th year milestone is being commemorated in many ways, such as the new themed cafes set to open in Tokyo, Osaka, and Aichi later this month. Papabubble is also getting in on the action with their collaborative candy which will be sold in Japan.

     

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    BAG | ¥649

     

    Apprentice Tap

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    OJAMAJO 20

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    Heart Marks (3 Designs) | ¥1,430 Each (Tax Included)

    Use the heart-shaped sponge to dip into the cheek cream and stamp a cute heart on your face.

    Hand Cream (10 Designs) | ¥605 Each (Tax Included)

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    Lipstick (9 Designs) | |715 Each (Tax Included)

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    Tint your lips and keep them moisturised at the same time. Pick from red, coral pink, or pink.

     

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    24.September.2020 | ANIME&GAME / FOOD

    Japanese company LEGS has announced the opening of the limited-time Ojamajo Doremi Cafe 2020 ~FRUITS PARLOR~. The themed cafes will open in Tokyo on October 29, Osaka on October 30, and Aichi on October 23.

    Ojamajo Doremi is an original magical girl created by Toei Animation that ran from February 1999 to January 2003. To celebrate the series’s 20th anniversary last year, LEGS opened a different Ojamajo Doremi limited-time themed cafe in collaboration with Cafe&Kitchen which welcomed lots of magical girl fans.

     

    This year once again welcomes Etoile et Griotte as the art director for the fruit parlor-inspired cafe.

     

    Ojamajo Doremi Cafe 2020 ~FRUITS PARLOR~ celebrates the 20th anniversary of Ojamajo Doremi Sharp is the second series in the Ojamajo Doremi series. Fans will be able to get their hands on a range of exclusive magical merchandise as well as tuck into pastel coloured fruity food.

     

     

    FOOD

    Doremi’s Cheese Steak Doria in Cherry Sauce | ¥1,699

    Steak is Doremi-chan’s favourite food, so it was a must-have on the menu. The cream cheese is coloured like Doremi, and there’s a cute musical note topping too. It comes with a cute lunch mat that looks like Doremi’s skirt.

    Hazuki’s Omurice in Porcino & Orange Cream Sauce | ¥1,399

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    Onpu’s Waffles With Crepe & Mascarpone | ¥1,299

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    DESSERT

    Aiko’s Blueberry Float | ¥999

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    Momoko’s Lemon Cheesecake Parfait | ¥1,399

    A fresh lemon cheesecake packed parfait with lots of enjoyable flavours and textures.

    Rhythm Tap Tart | ¥1,300

    Inspired by the Rhythm Taps seen in the series, the tart imagines Doremi’s transformation scene in Ojamajo Doremi Sharp.

     

    DRINK

    Onpu Melody Drink (5 Flavours) | ¥1,099

    A rainbow line-up of colourful Onpu drinks available for takeout.

     

    Movie Theater Menu

    Girls Meet Sushi | ¥1,299

    Inspired by the meat sushi that Sora and the gang eat in the animated film Majo Minarai wo Sagashite. Comes with an original postcard.

     

    Exclusive Merchandise

    Acrylic Keyrings (6 Designs) – ¥600 Each

    Letter Set (1 Design) – ¥1,200 | Folder Set (2 Designs) – ¥700

    A selection of super kawaii cafe-original merchandise is available for fans to grab.

     

    Bonus Items

    Those who book a table in advance, order a drink, or spend more than ¥2,000 at the cafe will receive one of six possible A5 folders.

     

    Become a magical girl like Doremi at the Ojamajo Doremi Cafe 2020.

     

    ©Toei Animation

  • Sanrio Puroland Begins Halloween 2020 Event ‘PURO HALLOWEEN PARTY’

    16.September.2020 | SPOT

    Sanrio Puroland’s Halloween event “PURO HALLOWEEN PARTY” is now on and is set to run up to Halloween Day, with everyone’s favourite characters dressed in their spooky attire ready to greet guests, themed food and decorations, Halloween illuminations, and more.

    Sanrio characters greet guests in their Halloween costumes

    Masquerade Party is the theme of this year’s Halloween event at Puroland.

    “Miracle Light” Halloween illuminations

    Photo Spot

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    Meet characters dressed in Masquerade Party outfits

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    There’s plenty of pastel and dark inspired food and merchandise too, available both at the park and the Sanrio Puroland Online Shop. The park is also carrying out video calls for visitors who can meet the Sanrio characters online using talkport.

    Pastel & Dark food menu

    The spooky menu includes the “Hello Kitty & Dear Daniel Dark Masquerade Beef Curry,” “Sleepy Pompompurin’s Halloween Beef Ramen,” and more.

     

    ©1976, 2009 SANRIO CO., LTD.  ©1976, 1989, 1993, 1999, 1996, 2001, 2020 SANRIO CO., LTD.

  • Sanrio’s Cute Face Mask Bags Keep Your Mask Safe With Hello Kitty and Cinnamoroll

    11.September.2020 | FASHION

    Pre-sales for Sanrio’s new face mask bags opened on Wednesday (September 9) on Asunarosha’s online shop. There are two bag designs, one with Hello Kitty and another with Cinnamoroll.

    Hello Kitty Face Mask Bag ¥700 (Before Tax) / Cinnamoroll Face Mask Bag ¥700 (Before Tax)

    Now you can store your masks safely and hygienically wherever you go and make it look cute.

    The bags are made from TPU plastic and combines the strength of plastic with the lightweightness of silicone, so your mask won’t get dusty and even if the bag gets wet or dirty, the face mask stays safe and in tact.

    The bags also take on an adorable rainbow colour when the light hits them, adding a bit of fun to the face mask routine.

     

    ©1976, 2001, 2020 SANRIO CO., LTD.

  • My Melody and Kuromi Merchandise to Release in Collaboration With Women’s Fashion Magazine bis

    11.September.2020 | FASHION

    In celebration of My Melody’s 45th anniversary and Kuromi’s 15th anniversary, Sanrio is collaborating with the Japanese women’s fashion magazine bis, published by Kobunsha, to release a collection of new products on October 7, 2020. The items will be sold at select Sanrio stores, Sanrio’s online shop, and KOBUNSHA SELECT SHOP. Merchandise made in collaboration with The Skips will also be released in early October via The Skips’ online shop.

    bis is a fashion magazine aimed at women in their 20’s that focuses on ‘sweet with a hint of poison’ fashion culture. Their style is a combination of vintage and trends to express cuteness that isn’t sickly sweet.

     

    The My Melody and Kuromi collaboration incorporates bis‘s motifs of bees and roses, the latter of which often appears on the magazine’s front covers. My Melody has been drawn in the style of how she looked when she first appeared in 1975. Likewise, though Kuromi came much later, she has been drawn in that 70’s style too.

     My Melody & Kuromi Plush Toys | ¥2,420 Each


    Face Mask Pouch (bis) | ¥2,530

    The lineup ranges from soft plush toys to a velvet tote bag, mugs, and more.

    My Melody & Kuromi T-Shirts (bis) | ¥3,080 Each


    The Skips My Melody & Kuromi Heart Hairband | ¥2,640 *Launching early October 2020

    There’s also a mini 130ml thermal bottle, T-shirts—the list goes on, for a total of 34 items.

     

    Celebrate My Melody and Kuromi’s anniversary milestones with bis‘s collaboration.

     

    © 1976, 2005, 2020 SANRIO CO.,LTD.

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