Ojamajo Dorami x Sanrio Collaborate On New Merchandise Collection
Sanrio and Toei Animation are teaming up to release a new collection of 130 items featuring the characters from both Sanrio and Ojamajo Doremi. The collection will be released on July 30 in Japan.
The sparkly and kawaii line-up includes everything from pouches to charms and more.
Ojamajo Doremi is a popular magical girl anime series which first aired in 1999. A new anime film, Looking For Magical Doremi, is set to release in fall this year for the 20th anniversary of the popular magical girl anime series Ojamajo Doremi. The story follows college student Sora Nagase who aspires to become a teacher, office worker Mire Yoshizuki who just returned to Japan, and freelancer Reika Kawatani who are drawn together by a magical gem which sends them onto a magical journey.
The design concept for the collaborative collection is “Everyone Gets Along For an Ojamajo Anniversary!” The illustrations have the familiar faces of Ojamajo Doremi and the Sanrio character cast together dressed in matching colourful outfits.
Mascot Holders (6 Designs): ¥3,080 Each *Except Hana x Corocorokuririn which is ¥2,860
Check out their special matching costumes – everyone looks super cute!
Flat Pouch: ¥1,760
A sparkly and colourful pouch useful for any magical girl who needs to take their little trinkets around. The pouch filled with hearts and stars which dance around when you shake it.
Secret Mascot Charms (10 Designs): ¥770 Each
These charms are inspired by the Pollon wands seen in Ojamajo Doremi and are fitted with cute illustrations of the Sanrio characters. The charm you receive in the box is totally random, adding a level of fun to the buying experience.
Don’t miss out on this ultra-kawaii Sanrio x Doremi collaboration, and remember, this is just a sneak peek into what is an even bigger collection of available items.
Ojamajo Doremi x Sanrio Characters
Release Date: July 30, 2020
Available: Japan (Sanrio stores, department stores stocking Sanrio merchandise, and elsewhere)
Full Shop List: https://www.sanrio.co.jp/goodsinfo/mx-doremi-202007/
Sanrio Shop Online: https://shop.sanrio.co.jp/
Sanrio Puroland Announces Christmas 2020 Event PURO RAINBOW CHRISTMAS
22.October.2020 | SPOT
Sanrio Puroland has announced that this year’s PURO RAINBOW CHRISTMAS event will run from November 13 to December 25. The theme for 2020 is “Rainbows,” and this time around, the event can be enjoyed both at the park and online.
Colourful and Kawaii Christmas Food
Sanrio Puroland will once again serve up a special Christmas menu of ten items, with iconic characters like Hello Kitty, My Melody and the Little Twin Stars wearing colourful Santa Claus hats.
Food includes dishes like “Hello Kitty’s Christmas Gift Curry” with Hello Kitty holding a Christmas present, the snow white “Rainbow Christmas☆Snow Omelette Pasta,” and more. There are also desserts such as “My Melody’s Pink Yule Log Cake” and “Pochacco’s Pistachio & Strawberry Tree Parfait.” The multi-coloured menu line-up takes up Christmas classics like chicken and snow.
Cute Rainbow Coloured Merchandise
Mascots | ¥1,650 Each (Tax Included)
A collection of different mascots from Sanrio Puroland each wearing colourful Santa outfits.
Confectionery Set | ¥1,080 (Tax Included)
An assortment of confections served in an eye-catching box featuring familiar Sanrio faces.
Christmas Illuminations – “Rainbow Santa’s Christmas Eve”
An exciting Christmas illumination show will take place at Puroland Village to the sound of Christmas-y Puroland music. Lights will brighten up the place with in a kaleidoscope of colours.
PURO RAINBOW CHRISTMAS Special Greeting
Visitors will be able to meet and take photos with the Sanrio characters in person for one whole minute. The cast will wear Christmas red outfits from November 13 to December 1 and change into white costumes from December 5. This will take place on the first floor Event Corner and will see Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Wish me mell, and Dear Daniel make an appearance. It will be carried out using social distancing measures.
Enjoy Puroland Christmas at Home
This year, Sanrio Puroland will stream past popular Christmas events held at the park on the Japanese video streaming site SHOWROOM on December 12. Shows include “HAPPY GIFT CHRISTMAS” from 2016, “The Puro Christmas” from 2019, and more.
Infinite Online Greetings
Sanrio Puroland launched online content back in June in response to COVID-19 which included getting to meet the characters online. They will host a special Christmas version on December 22 also on SHOWROOM where the characters will wear their white costumes from the Christmas show “The Puro Christmas.” Participating characters include Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Little Twin Stars (Kiki & Lala), Wish me mell, and Dear Daniel.
©’13,’20 SANRIO S/D・G ©’15,’20 SANRIO S/T・F ©’15,’20 SANRIO S/F・G ©’17,’20 SANRIO MP,TX©’75,’76,’79,’84,’85,’86,’88,’89,’90,’92,’93,’96,’98,’99,’01,’04,’05,’10,’12,’20 SANRIO
PURO RAINBOW CHRISTMAS
Running: November 13, 2020 – December 25, 2020
Official Website: https://www.puroland.jp/2020_christmas/
My Melody and Kuromi Bubble Tea to be Served at Pearl Lady in Japan
18.October.2020 | FOOD
Bubble tea chain Pearl Lady, which is celebrating its 17th anniversary this year, is teaming up with Sanrio for the second time to release two new drinks themed on the popular characters My Melody and Kuromi on October 16, 2020. My Melody and Kuromi are also celebrating their 45th and 15th anniversaries respectively.
Black Lemonade | Strawberry Milk Tea (w/ Novelty) – ¥500 Each (Tax Included)
The two beverages are Sweet Strawberry Milk Tea, which is inspired by the cute My Melody, and Black Lemonade, which is based on her rival Kuromi.
When ordering either of the drinks at Pearl Lady, customers will also get one of 6 possible badges as pictured above. One of the designs is a secret, so you’ll need some luck if you want that one.
Turn Into a Magical Girl With Ojamajo Doremi’s Apprentice Witch Tap Blusher Balls
CreerBeaute, a cosmetic brand managed by Bandai, launched pre-orders for their new Ojamajo Doremi themed Pirika Pirilala Apprentice Tap blusher balls via the online store Premium Bandai on Wednesday.
Pirika Pirilala Apprentice Tap Colour Ball Cheek | ¥4,620 (Tax Included)
The blusher ball set is based on the Apprentice Tap used in the Ojamajo Doremi anime series which the characters use to transform into a witch. It comes after the success of the Pirika Pirilala Magical Ball Face Powder sold in 2016 which was also inspired by the same Apprentice Witch item.
The blusher balls come in three different shades of pink to add a natural blush to your cheeks, leaving a cute and healthy impression. The balls also contain squalene, a natural organic compound that moisturises.
The case design features the same colours as well as the music note seen on the Apprentice Witch Taps, so you too can look and feel like a magical girl.
Pirika Pirilala Apprentice Tap Colour Ball Cheek
Pre-Orders: October 7, 2020
Shipping: March 2021
Sanrio Puroland Unveils 30th Anniversary Key Visual
09.October.2020 | SPOT
December 7, 2020 will mark the 30th anniversary since the opening of Sanrio Entertainment’s theme park Sanrio Puroland. To celebrate, the park will begin holding a special 30th anniversary event from the same day. In the run up to the special day, Sanrio Puroland is holding a crowdfunding campaign and is accepting messages from fans.
At the event, Sanrio Puroland will host a special live show as well as sell celebratory merchandise, serve up anniversary food, and more. Full details are scheduled to be released in mid-November.
Sanrio Puroland has been affected greatly by COVID-19 which has seen the park closed for a long time, and so it has launched a crowdfunding page to ask for guests’ support to help it celebrate its 30th anniversary instead of giving up on it all. There’s a selection of goodies to get your hands on for those who donate such as T-shirts and more.
Puroland is also requesting messages from guests of their memories and experiences had at the park so that a 30th anniversary theme song can be made from them. Messages can be posted on Twitter with the hashtag #ピューロ30周年届け私のエピソード.
©’13,’20 SANRIO S/D・G ©’15,’20 SANRIO S/T・F ©’15,’20 SANRIO S/F・G ©’17,’20 SANRIO MP,TX
Sanrio Puroland 30th Anniversary Event
Crowdfunding Page: https://motion-gallery.net/projects/spl-ohl
Crowdfunding Duration: October 6, 2020 at 13:00 (JST) to November 17, 2020 at 23:59 (JST)
Running: October 6, 2020 to October 31, 2020 at 23:59 (JST)募集期間：2020年10月06日（火）～10月31日23:59
How to send your message: Post on Twitter with the hashtag #ピューロ30周年届け私のエピソード
Official Website: https://www.puroland.jp/30th/
Ojamajo Doremi Candy Released in Collaboration With Barcelona Candy Shop Papabubble
Barcelona-based art candyshop Papabubble is celebrating the upcoming release of Looking For Magical Doremi, an anime film being produced in celebrating of Ojamajo Doremi‘s 20th anniversary.
Ojamajo Doremi is an original magical girl created by Toei Animation that ran from February 1999 to January 2003. The series’s 20th year milestone is being commemorated in many ways, such as the new themed cafes set to open in Tokyo, Osaka, and Aichi later this month. Papabubble is also getting in on the action with their collaborative candy which will be sold in Japan.
The designer for the candy is someone who grew up with Ojamajo Doremi when they were little and still adores it to this day.
BAG | ¥649
The apprentice witch tap with its eight buttons made into a sweet and shiny candy.
Majo Rika’s face with a crystal ball colour. The candy craftwork is so good you forget it’s all handmade!
A must-have for any witch. If you look super close you’ll spot a yellow music symbol. If you’re wondering what flavour it is, if you’ve watched the series and know Hana-chan’s favourite food, then that’s your answer!
The OJAMAJO 20 design celebrates 20 years of Ojamajo Doremi and is strawberry flavoured. There’s colours representing each character including Doremi, Hazuki, Aiko, Onpu, and Momoko.
If you love magical girls, especially Doremi, and you love candy, then you won’t want to miss out on this special collaboration with Papabubble.
Released: October 6, 2020 (Early November at Papabubble branches in Fukuoka and Sapporo Stellar Place)
Available: Papaubble branches in Nakano, Daimaru Tokyo, LUCUA Osaka, Aoyama, Sotetsu JOINUS, as well as the online shop
Papabubble Japan Official Website: https://www.papabubble.jp/
Looking For Magical Doremi
Release Date: November 13, 2020
Official Website: Lookingfor-Magical-Doremi.com
Cute Cinnamoroll Halloween Doughnuts to be Sold at Floresta in Japan
06.October.2020 | FOOD
Floresta Nature Doughnuts, a chain of shops that sell delicious doughnuts that are healthier to your body than regular doughnuts, is collaboration with popular Sanrio characters Cinnamoroll and Cappuccino for some adorable Halloween doughnuts.
Cinnamoroll / Cappuccino – ¥450 Each (Before Tax)
Donning their snug Halloween hats, which are made from purple sweet potato, Cinnamoroll and Cappuccino sit atop their doughnut that’s covered in white chocolate spider web and topped with a star made from pumpkin.
The doughnuts will be released at Floresta on October 17, just two weeks before Halloween, at 12:00am in Japan. They are sold individually or as part of the Cinnamoroll Hallloween Doughnuts Box which contains two of each.
Cute, colourful, and a healthier option. If you’re in Japan this Halloween, join Cinnamoroll and Cappuccino for the holiday season.
Cinnamoroll Hallloween Doughnuts
Serving: October 17, 2020 – October 31, 2020
Release Date: October 17, 2020 at 12:00am (JST)
Floresta Oraganic Store: https://floresta-ec.jp
*Product is limited in stock. Only orders only.
Hello Kitty Collaborates With Japanese Ramen Restaurant Kourakuen
29.September.2020 | FOOD
Kourakuen Holdings Corporation launched a collaboration campaign together with Sanrio’s popular character Hello Kitty on September 26 which is set to run to October 25.
Hello Kitty takes over Kourakuen
For the duration of the collaboration, the Roppongi and Dogenzaka branches of Kourakuen will be decorated in all things Hello Kitty
Free folder with child meal sets
A free and exclusive A4 size folder will be given to all who order the children’s meal set. This is available at select branches only and the folders are limited in stock.
Kourakuen original merchandise
Kourakuen x Hello Kitty Soy Sauce Plate | ¥200 (Tax Included)
Kourakuen x Hello Kitty Folder | ¥100 (Tax Included)
A special line-up of original and exclusive merchandise will also be sold at all Kourakuen branches including soy sauce plates, folders, and more.
Kourakuen Official Website: https://www.rakuten.co.jp/kourakuen-hd/
Sanrio Releases 2020 Autumn and Winter Cosmetic Series
27.September.2020 | FASHION
Sanrio has released a colourful new line-up of heart-focused cosmetic items—lip cream, hand cream, and lip tint—for the autumn and winter season. The packaging features everyone’s favourite Sanrio characters such as Hello Kitty, My Melody, Little Twin Stars, and many more. Additionally, they have released cute heart marks for people to put on their face.
Heart Marks (3 Designs) | ¥1,430 Each (Tax Included)
Use the heart-shaped sponge to dip into the cheek cream and stamp a cute heart on your face.
Hand Cream (10 Designs) | ¥605 Each (Tax Included)
Keep your hands moist during the colder seasons. There are five different scents to choose from.
Lipstick (9 Designs) | ｜715 Each (Tax Included)
Heart-shaped scented lipstick, each capped off with an adorable character from Sanrio’s roster.
Lip Tint (6 Designs) | ¥770 (Tax Included)
Tint your lips and keep them moisturised at the same time. Pick from red, coral pink, or pink.
Other items in the line-up include hand cream and mini towel sets, lip cream and hand cream sets, and more. Autumn and winter’s chilly months can be beaten with a little self-care, so be sure to check this collection out.
©’76, ’85, ’89, ’93, ’96, ’01, ’05, ’20 SANRIO
©’15,’20 SANRIO S/F・G
Available: Sanrio stores in Japan and select department stores stocking Sanrio Products
Sanrio Online Shop: https://shop.sanrio.co.jp/
Ojamajo Doremi Cafe 2020 ~FRUITS PARLOR~ to Open in Tokyo, Osaka & Aichi
Japanese company LEGS has announced the opening of the limited-time Ojamajo Doremi Cafe 2020 ~FRUITS PARLOR~. The themed cafes will open in Tokyo on October 29, Osaka on October 30, and Aichi on October 23.
Ojamajo Doremi is an original magical girl created by Toei Animation that ran from February 1999 to January 2003. To celebrate the series’s 20th anniversary last year, LEGS opened a different Ojamajo Doremi limited-time themed cafe in collaboration with Cafe&Kitchen which welcomed lots of magical girl fans.
This year once again welcomes Etoile et Griotte as the art director for the fruit parlor-inspired cafe.
Ojamajo Doremi Cafe 2020 ~FRUITS PARLOR~ celebrates the 20th anniversary of Ojamajo Doremi Sharp is the second series in the Ojamajo Doremi series. Fans will be able to get their hands on a range of exclusive magical merchandise as well as tuck into pastel coloured fruity food.
Doremi’s Cheese Steak Doria in Cherry Sauce | ¥1,699
Steak is Doremi-chan’s favourite food, so it was a must-have on the menu. The cream cheese is coloured like Doremi, and there’s a cute musical note topping too. It comes with a cute lunch mat that looks like Doremi’s skirt.
Hazuki’s Omurice in Porcino & Orange Cream Sauce | ¥1,399
The omelette is made to look like Hazuki’s yellow skirt. Enjoy together with the delicious porcino sauce and orange combination.
Onpu’s Waffles With Crepe & Mascarpone | ¥1,299
Blueberry sauce-drizzled and mascarpone-topped waffles served with a mashed potato skirt. The sweet and sour mix is to die for.
Aiko’s Blueberry Float | ¥999
A fresh blueberry float inspired by Ai-chan. Mix everything together to create a different flavour.
Momoko’s Lemon Cheesecake Parfait | ¥1,399
A fresh lemon cheesecake packed parfait with lots of enjoyable flavours and textures.
Rhythm Tap Tart | ¥1,300
Inspired by the Rhythm Taps seen in the series, the tart imagines Doremi’s transformation scene in Ojamajo Doremi Sharp.
Onpu Melody Drink (5 Flavours) | ¥1,099
A rainbow line-up of colourful Onpu drinks available for takeout.
Movie Theater Menu
Girls Meet Sushi | ¥1,299
Inspired by the meat sushi that Sora and the gang eat in the animated film Majo Minarai wo Sagashite. Comes with an original postcard.
Acrylic Keyrings (6 Designs) – ¥600 Each
Letter Set (1 Design) – ¥1,200 | Folder Set (2 Designs) – ¥700
A selection of super kawaii cafe-original merchandise is available for fans to grab.
Those who book a table in advance, order a drink, or spend more than ¥2,000 at the cafe will receive one of six possible A5 folders.
Become a magical girl like Doremi at the Ojamajo Doremi Cafe 2020.
Ojamajo Doremi Cafe 2020
Running: October 29, 2020 – December 6, 2020
Location: SHIBUYA BOX cafe&space
Address: Shibuya LOFT 2F, 21-1 Udagawacho, Shibuya, Tokyo
Running: October 30, 2020 – November 23, 2020
Location: Abeno Q’s Mall 4F
Address: Abeno Contact, 1-6-1 Abenosuji, Abeno Ward, Osaka
Running: October 23, 2020 – November 23, 2020
Location: NAGOYA BOX cafe&space
Address: LACHIC B1F, 3-6-1 Sakae, Naka-ku, Nagoya, Aichi
Sanrio Puroland Begins Halloween 2020 Event ‘PURO HALLOWEEN PARTY’
16.September.2020 | SPOT
Sanrio Puroland’s Halloween event “PURO HALLOWEEN PARTY” is now on and is set to run up to Halloween Day, with everyone’s favourite characters dressed in their spooky attire ready to greet guests, themed food and decorations, Halloween illuminations, and more.
Sanrio characters greet guests in their Halloween costumes
Masquerade Party is the theme of this year’s Halloween event at Puroland.
“Miracle Light” Halloween illuminations
The event welcomes a new illumination show to the beat of Halloween tunes as well as a photo spot that combines cute pastel and stylish dark themes for the Masquerade Party theme.
Meet characters dressed in Masquerade Party outfits
There’s also a chance to meet your favourite characters dressed in Masquerade Party attire for one minute by yourself.
There’s plenty of pastel and dark inspired food and merchandise too, available both at the park and the Sanrio Puroland Online Shop. The park is also carrying out video calls for visitors who can meet the Sanrio characters online using talkport.
Pastel & Dark food menu
The spooky menu includes the “Hello Kitty & Dear Daniel Dark Masquerade Beef Curry,” “Sleepy Pompompurin’s Halloween Beef Ramen,” and more.
©1976, 2009 SANRIO CO., LTD. ©1976, 1989, 1993, 1999, 1996, 2001, 2020 SANRIO CO., LTD.
PURO HALLOWEEN PARTY
Running: September 11, 2020 – October 31, 2020
Sanrio Puroland Official Website: https://www.puroland.jp
Sanrio’s Cute Face Mask Bags Keep Your Mask Safe With Hello Kitty and Cinnamoroll
11.September.2020 | FASHION
Pre-sales for Sanrio’s new face mask bags opened on Wednesday (September 9) on Asunarosha’s online shop. There are two bag designs, one with Hello Kitty and another with Cinnamoroll.
Hello Kitty Face Mask Bag ¥700 (Before Tax) / Cinnamoroll Face Mask Bag ¥700 (Before Tax)
Now you can store your masks safely and hygienically wherever you go and make it look cute.
The bags are made from TPU plastic and combines the strength of plastic with the lightweightness of silicone, so your mask won’t get dusty and even if the bag gets wet or dirty, the face mask stays safe and in tact.
The bags also take on an adorable rainbow colour when the light hits them, adding a bit of fun to the face mask routine.
©1976, 2001, 2020 SANRIO CO., LTD.
Hello Kitty Face Mask Bag / Cinnamoroll Face Mask Bag
Pre-Sales: September 9, 2020
Shipping: From September 14, 2020
My Melody and Kuromi Merchandise to Release in Collaboration With Women’s Fashion Magazine bis
11.September.2020 | FASHION
In celebration of My Melody’s 45th anniversary and Kuromi’s 15th anniversary, Sanrio is collaborating with the Japanese women’s fashion magazine bis, published by Kobunsha, to release a collection of new products on October 7, 2020. The items will be sold at select Sanrio stores, Sanrio’s online shop, and KOBUNSHA SELECT SHOP. Merchandise made in collaboration with The Skips will also be released in early October via The Skips’ online shop.
bis is a fashion magazine aimed at women in their 20’s that focuses on ‘sweet with a hint of poison’ fashion culture. Their style is a combination of vintage and trends to express cuteness that isn’t sickly sweet.
The My Melody and Kuromi collaboration incorporates bis‘s motifs of bees and roses, the latter of which often appears on the magazine’s front covers. My Melody has been drawn in the style of how she looked when she first appeared in 1975. Likewise, though Kuromi came much later, she has been drawn in that 70’s style too.
My Melody & Kuromi Plush Toys | ¥2,420 Each
Face Mask Pouch (bis) | ¥2,530
The lineup ranges from soft plush toys to a velvet tote bag, mugs, and more.
My Melody & Kuromi T-Shirts (bis) | ¥3,080 Each
The Skips My Melody & Kuromi Heart Hairband | ¥2,640 *Launching early October 2020
There’s also a mini 130ml thermal bottle, T-shirts—the list goes on, for a total of 34 items.
Celebrate My Melody and Kuromi’s anniversary milestones with bis‘s collaboration.
© 1976, 2005, 2020 SANRIO CO.,LTD.
My Melody & Kuromi x bis Collaboration
October 7, 2020
Where to Buy
Select Sanrio Shops: https://www.sanrio.co.jp/news/mm-ku-bis-anniversary-20200909/
Sanrio Online Shop: https://shop.sanrio.co.jp/ *Select products only
KOBUNSHA SELECT SHOP: https://kokode.jp/
The Skips Products: http://theskips7383.ocnk.net *Launching early October 202010月上旬発売予定