Overseas Randoseru Backpack Brand ‘SICOBA’ Launched by Seiban

27.August.2020 | FASHION

Japanese randoseru manufacturer Seiban celebrated its 100th anniversary in 2019. Looking forward to the next 100 years, the company is looking to expand overseas, and so has launched its first ever overseas brand SICOBA which will develop products for adults. It began selling online to Germany on August 20, 2020.

Since April 2018, Seiban has manufactured and sold randoseru to the Asian market, with a focus on China. While carrying out surveys to expand themselves further overseas, they began planning for sales in Germany, a country where craftsmanship is considered number one, as well as creating long-lasting products. Seiban believed that they shared an affinity with Germany when it came to the quality of created products. Together with their German partners WEVENTURE, they launched the development and sales of randoseru backpacks for adults to be sold in Germany.


The products in the SICOBA range make sure of bag manufacturing techniques that have been cultivated for over 100 years—by a company that boasts a team of randoseru masters. The company plans to expand their products outside of Germany into the whole of Europe in the future.



MODEL NO.01 €399(VAT・送料込み)

“Simply Comfortable, Simply The Best.” That’s the motto behind these bags, which are available in several designs and colours that are simple but of great convenience when it comes to backpacks. The brand name “SICOBA” is portmanteau of the first two letters of the words “Simple Comfortable Backpack.” As evident in their design concept, the bags boast comfort, smart design, and high quality craftsmanship and are made with the business setting in mind.

MODEL NO.02 €389(VAT・送料込み)

The line-up of bags is perfect as carry-on luggage on an aeroplane. The bag straps can be adjusted accordingly for the perfect fit, and the straps and cover can in fact be removed. Inside the bag are various compartments for storing necessities.


SICOBA is currently available in Germany and will expand across Europe in the future, so be on the lookout.


  • New Era Set To Release Their First Randoseru Backpacks

    12.March.2020 | FASHION

    New Era, who are known for their headwear series, started developing high-quality bags and apparel in recent years. They have now developed their very first randoseru backpack. 


    A randoseru is a kind of firm and sturdy backpack often used by elementary school students. Its most appealing and distinctive features are the large smooth flap and slightly rounded corners. 

    Randoseru: ¥75,000 (Before Tax)

    This randoseru backpack was developed to hype up the daily lives of new students eagerly anticipating the start of the 2021 academic year.

    Colour samples from New Era’s 59FIFTY® baseball cap visor sticker inspired the black and gold colour scheme. New Era’s logo designs can be seen all over the bag. It even comes with a cap clip for you to carry your headwear. The new randoseru bags are set for release in April 2020. 

    This fashionable randoseru bag is full of beautiful details and is just what you need to start your next school year.