Japanese Girl Group NiziU Wear Pyjamas in ViVi Magazine’s January 2021 Issue
The January 2021 issue of Japanese fashion magazine ViVi was released on November 18 and features two different front covers of girl group NiziU.
ViVi January 2021 Regular Edition
ViVi January 2021 Special Edition
NiziU is a nine-member global all-female music group which formed via Nizi Project, an audition programme co-produced by Sony Music Entertainment, Sony Music Labels, and JYP Entertainment.
For the first time in ViVi’s history, it has created two different magazine front covers for the same issue in collaboration with NiziU. NiziU hail as the group with the youngest average age to be featured in the magazine, and received a heated offer from the editorial team at ViVi due to their stardom and individual personalities.
The photoshoot began with the pastel-coloured special edition of the front cover. Each member also did their own solo shoots where they did heart poses using heart-shaped lights. It’s a known fact that Maya in the group is the real talent when it comes to heart poses. She tried a pose with both her hands, with her fingers, with her sleeves. But which ended up being used in the magazine? You can only find out by picking up a copy.
NiziU also did two shoots wearing tennis gear and pyjamas, the former of which was another first of ViVi. Ayaka is holding her racket courageously like she’s a pro.
In the pyjama shoot, the members change into cosy relaxation mode and huddle around a giant bunny.
ViVi January 2021 Regular Edition Pin-Up
ViVi January 2021 Special Edition Pin-Up
Each edition of this issue comes with its own respective signed pin-ups. The regular edition has the pyjama version and the special edition the tennis version. There’s also a 16-page NiziU cover story and the magazine comes with an original profile book.
ViVi January 2021 Issue
Released: November 18, 2020
ViVi Official Website: https://www.vivi.tv/
FANTA meets NiziU Collaboration Goods Available in New Campaign
Fans of the popular girl’s group NiziU won’t want to miss out on this new Fanta campaign. Snagging one of these delicious beverages could mean winning some awesome NiziU merch.
FANTA meets NiziU Signed Reusable Bag (9 varieties): 1,800 winners
FANTA meets NiziU Original QUO Card worth ¥500: 5,000 winners
FANTA meets NiziU Signed Tumbler (9 varieties): 1,800 winners
FANTA meets NiziU Original QUO Card worth ¥500: 5,000 winners
The campaign began on March 14, and a total of 13,600 prizes are up for grabs! To enter, just scan the 2D code on the front or size of a NiziU-themed Fanta bottle. There are a total of nine different bottles per flavor, each featuring one member. Be sure to grab your favorite one!
Try to win one of these colorful prizes and be sure to tell your friends and family!
FANTA meets Niziu Collaboration Goods
Round 1: March 14 – May 8, 23:59
Round 2: May 9, 00:00 – August 31, 23:59
Official Site: https://www.fanta.jp/top/
Fanta Grape, Fanta Orange, and Fanta YogurRush bottles will feature the popular girl group NiziU for a limited time nationwide starting March 14, 2022.
There are a total of nine different bottles per drink, each featuring one member. There will also be a campaign to win original NiziU original merchandise by scanning the QR code on the packaging. While retaining the typical Fanta coloring, the new designs emphasize each member’s personality even more than the previous campaign held in 2021.
Who is your favorite member of the group?
Fanta x NiziU Bottle Designs
Available Nationwide March 14, 2022
Official Site: http://www.cocacola.co.jp/
Girl Group NiziU Named Brand Ambassadors for Visée, Introduce Limited-Edition Eyeshadows
Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.
Visée Glossy Rich Eyes N – Available in 8 shades + 2 limited edition shades
「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA＆NINA
The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.
A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.
An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.
Interview with NiziU
Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?
Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!
Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!
Q2. How did you feel after shooting wrapped?
Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!
Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?
Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)
Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?
Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.
Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?
Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.
Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?
Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.
Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?
Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!
Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?
Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.
Visée Glossy Rich Eyes N
Release Date: September 16, 2021
Features 8 shades + 2 limited edition shades
Visée AVANT: https://www.kose.co.jp/visee/avant/
Official Site: https://www.kose.co.jp/visee/
NiziU Debut New Song ‘Super Summer’ in Coca-Cola Commercial
As part of Coca-Cola System’s ‘Coca-Cola Summer Campaign,’ the drinks giant is releasing a new summer entry to their Kono Shunkan ga, Watashi (Me in This Moment) TV commercial series on June 28, promoting the start of a new summer. The commercial features the members of Japanese music group NiziU enjoying the hot weather and includes their new song Super Summer which doesn’t have a release date yet.
NiziU’z shoot for the commercial
On set, NiziU arrived with smiles and said to the staff, ‘We look forward to working with you!’ This shoot took place by the sea. The scene begins on the beach, and because the members were so engaged in the shoot, they didn’t notice the wave rolling up to them, making them scream out ‘Cold!’ when it hit their feet. When they’re running along the beach, all the members showed how each of them runs in their own unique way. There’s also a scene when they’re flying a kite, and when they were filming it, a bee appeared out of nowhere. The shoot was full of smiles from start to end, and it shows in the final cut.
NiziU | Interview
How did the shoot go on this ‘New Summer Start’ commercial, and what were some fun moments?
“We had fun being our normal, natural selves, and I think it shows in the commercial. I experienced at lot of first-time things in this one, so it was a lot of fun.”
“Drinking Coca-Cola by the beach makes tastes super good! I enjoyed how refreshed I felt after it took the heat away.”
“I was able to enjoy feeling summer nice and early with the other members and some Coca-Cola!”
All of you are your normal, natural selves in this commercial. How did you find doing the activities together?
“Everyone took the coke dropping way too seriously, it was a little scary <laughs>, but I enjoyed how natural we were!”
“It’d been a while since I flew a kite and the other stuff, so I was hypnotised. It was fun, so I’d love to go to a lodging house with everyone if we get time and do it all again! <laughs>”
“It was my first time flying a kite. You need to be able to run a lot to keep it up high, so I was running around all over the place <laughs>.”
What parts of the commercial would you want people to look out for?
‘New Summer Start’ was the theme, so we showed us enjoying the summer in the moment, so I hope people look out for that! I’d also love for it to encourage people to try something new!”
“You get to see all of us looking natural in this commercial, so I definitely want people to check that out!”
“I personally think the part where we’re all enjoying drinking Coca-Cola at the beach is a must-see part.”
With the core message of the commercial mind, is there anything you too want to try doing this summer?
“Going to the beach with everyone!”
“You’re here now, aren’t you? <laughs>”
“We’re here! <laughs> But I want to come here in our free time too! <laughs>”
“I want to try dares! A lot of the members aren’t good with them, so I want to go and have fun doing that with everyone! <laughs>”
“I want to eat a big shaved ice with everyone!”
“We’re gonna get brain freeze! <laughs>”
“It’ll make a good memory though!”
“For sure! Sounds fun!”
“I want to try making a watermelon dessert!”
“I love that! You’re the best, AYAKA! <laughs>”
“I love ice cream, so I wanna try making some myself to enjoy with everyone!”
“I’m bad at swimming, so I want to learn to swim this summer!”
“I want to go to a summer camp with all the members, with a BBQ and campfire, and to try out new things together!”
“I really love summer festivals, so I want to eat something at home with someone you can only get at summer festivals, like whole pickled cucumbers!”
“Summer means nagashi somen noodles, so I really want those!”
“Shall we go get some bamboo then? <laughs>”
“Let’s all get some together! <laughs>”
As part of the Coca-Cola Summer Challenge, NiziU had a go at the summer Coke mix challenge in a video which shows you how to best into Coke in summer.
NiziU Feature in Skin Type Friendly Face Mask Collection Promo
07.June.2021 | FASHION
Japanese girl group NiziU are set to feature in a new television commercial for LOHAS Pharmaceutical’s “ALFACE+” cosmetic face masks which will roll out in Japan on July 1.
ALFACE+ is a skincare brand that sells products that are not only moisturising but accessible to a variety of skin types too. Their face mask collection includes 10 different designs, all of which are presented by each of the nine NiziU members.
NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes.
ALFACE+ x NiziU
TV Commercial Initial Broadcast: July 1, 2021
Japanese music streaming site RecoChoku has revealed the top song and album rankings of artists for April 2021 who earn the site’s RecoChoku Award for the month.
RecoChoku Award Monthly Music – April 2021
1st Place: “Take a Picture” – NiziU (Released digitally March 29, 2021)
2nd Place: “Renegades” – ONE OK ROCK
3rd Place: “Film out” – BTS
4th Place: “Yoru ni Kakeru” – YOASOBI
5th Place: “Usseewa” – Ado
1st Place: “THE BOOK” – YOASOBI (Released January 6, 2021)
2nd Place: “Take a picture/Poppin’ Shakin'” – NiziU
3rd Place: “BAN (Special Edition)” – Sakurazaka46
4th Place: “Walpurgis” – Aimer
5th Place: “Ketsu no Paradise” – Ketsumeishi
In 2020, NiziU took home the Newcomer Ranking award for RecoChoku Yearly Ranking 2020. The girl group takes first place once again in April 2021’s song charts with Take a picture which is taken from Take a picture/Poppin’ Shakin’, their first double A-side single which released on CD on April 7, 2021. The leas track was released digitally on March 29 for a Coca-Cola commercial. It placed at No. 3 in its first week of release. It climbed to No. 2 the following week, and by its third week it hit No. 1 thanks to its CD release and the group performing it live on Nippon TV’s Sukkuri, NHK’s SONGS, TV Asahi’s Music Station 3 Hour Special, and more. The double A-side’s other track, Poppin’ Shakin’, placed at No. 2 on its release but also climbed to No. 1.
The four-track Take a picture/Poppin’ Shakin’ even made it to No. 2 on RecoChoku’s monthly album charts. And on April 30, NiziU released their new “NiziU Scout” content on their official YouTube channel which broke one million views on the same day. 2021 is looking to be a big year for the group.
YOASOBI take the No. 1 spot on the Album Ranking for their EP THE BOOK for the fourth month in a row. They are a Japanese music duo formed of composer and Vocaloid producer Ayase and singer-songwriter ikura whose music turns novels in songs. Their popularity grew online with the release of their first song Yoru ni Kakeru in November 2019. The track peaked at No. 5 in the RecoChoku Yearly Ranking for 2020. YOASOBI performed on NHK’s annual New Year’s Eve television special Kōhaku Uta Gassen in the same year. When the new year opened, the duo released their first EP, THE BOOK, on January 6, 2021 which included Yoru ni Kakeru as well as Ano Yume o Nazotte which adapted Sota Ishiki’s novel Yume no Shizuku to Hoshii no Hana, Tabun which adapted Shinano’s novel of the same name, Harujion which was used in with food product and film promos, Gunjo which was used in Bourbon’s Alfort Mini Chocolate commercial, Encore which was used for a Google Pixel commercial, and more. The track Harujion in particular has helped with downloads of the albums after it was used in a Nintendo Switch television commercial.
YOASOBI’s new song Mou Sukoshi Dake was released digitally on May 10. The song serves as the latest theme song for the Fuji TV show Mezamashi TV. The track hit No. 1 on RecoChoku’s Single & High Res Single Ranking.
NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX
KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.
I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.
The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”
If you’re wondering how the shoot went for this commercial, check out the official story released below.
The Commercial Shoot
The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.
The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.
“Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.
During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”
In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.
Check out the commercial below.
Make Keep Mist EX
The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.
Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)
KOSÉ x NiziU Make Keep Mist EX Commercial
Initial Broadcast: April 15, 2021
Product Available: KOSÉ / Maison KOSÉ / Drugstores, online, and elsewhere in Japan
Official Website (English): https://www.kose.co.jp/makekeepmist/eng/
NiziU is celebrating the upcoming release of their second single Take a picture / Poppin’ Shakin’ with a promotional campaign in collaboration with HMV. The promotion will begin on April 6 when the single releases and run until May 12.
During the campaign, customers who purchase more than one of any NiziU-related items including CDs, DVDs, and Blu-rays will receive a special NiziU issue of HMV’s the music & movie master booklet. There are nine versions in total featuring nine different front covers of the members. This offer is not available at HMV&BOOKS Online.
Additionally, 20 lucky fans can also receive a signed poster if they purchase the new single at HMV or HMV&BOOKS Online by May 5, 2021.
Take a picture／Poppin’ Shakin
The new single will be available in 3 editions
NiziU’s new record is a triple-A side single which includes the song Take a picture which was featured in a Coca-Cola commercial that NiziU appeared in. The song was written and arranged by music producer J.Y. Park.
Poppin’ Shakin’ was used in a SoftBank commercial and has fun, uplifting lyrics as well as cute and catchy choreography.
NiziU x HMV Release Campaign
Running: April 6, 2021 – May 12, 2021
Campaign Page: https://www.hmv.co.jp/news/article/2103011021/
NiziU Feature in Promotional Commercial for KOSÉ’s Make Keep Mist EX
30.March.2021 | FASHION
KOSÉ are set to roll out a new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial will feature NiziU along with their new song I AM.
The commercial tie-up comes after the huge positive reception NiziU got after their appearance in another KOSÉ commercial that aired in January. The video featured their song Joyful as well as the popular ‘eyelash dance.’
Stay tuned for the release of the commercial.
KOSÉ x NiziU Make Keep Mist EX
Initial Broadcast: April 15, 2021
Official Website: https://www.kose.co.jp/makekeepmist/
NiziU Collaborates With Fanta On Limited-Edition Bottle Designs
Japanese girl group NiziU, who are garnering international attention, have announced a collaboration with Fanta Orange and Fanta Grape where each member will be featured on individual bottles. The bottles will be released across Japan for a limited time from April 19.
There are nine designs in total which arrive as Fanta revamps its brand logo to feature even juicier, more refreshing-looking fruit. Each bottle also has a QR code in the bottom right which when scanned with a smartphone lets buyers enter a campaign for a chance to win some collaborative NiziU x Fanta merchandise.
Fanta x NiziU Design Bottles
Release Date: April 2021
Instant Win Campaign
Running: April 19, 2021 – August 31, 2021
How to Enter: Scan the QR code of a NiziU bottle and choose the prize you’d like to win from the list
H&M has announced the release of its second collection with Japanese girl group NiziU, who have been appointed as the brand’s ambassadors for Asia for their Spring/Summer 2021 campaign. The collection will be released at all H&M Japan stores and onlne shop on March 18, 2021. H&M Japan released a promotional video and behind-the-scenes footage on their official YouTube channel on Tuesday (February 23) to promote the campaign.
H&M♡NiziU 2021 Spring/Summer Campaign
H&M♡NiziU Collection Excerpt
Heart T-Shirt | ¥999 (Tax Included)
Pleat Skirt | ¥2,499 (Tax Included)
Oversized Jacket | ¥4,999 (Tax Included)
Pleat Skirt | ¥2,499 (Tax Included)
Cotton Poplin One Piece | ¥2,999 (Tax Included)
Short Sweater Hoodie | ¥2,999 (Tax Included)
Short One Piece | ¥2,999 (Tax Included)
Suit Vest | ¥2,499 (Tax Included)
Short Cardigan | ¥3,999 (Tax Included)
Jacket One Piece | ¥5,999 (Tax Included)
H&M♡NiziU Limited-Edition Original Collab Items
H&M♡NiziU Collab Necklace | ¥1,299 (Tax Included)
H&M♡NiziU Collab Earrings (Clip-On/Piercing Types Available) | ¥1,299 (Tax Included)
H&M♡NiziU Collab Bucket Hats | ¥1,299 (Tax Included)
The H&M♡NiziU collection aims to bring some springtime smiles and happiness to people this coming season during these difficult times by advocating for people to dress themselves up and enjoy fashion everyday.
The line-up features a variety of stylish selections from mini skirts and mini dresses, which are a trend in Japan in 2021, as well as crop tops, jewellery, bucket hats, and more.
Release Date: March 18, 2021
Where: H&M Japan (The 94 branches stocking the Divided line)
Official Website: https://www2.hm.com/ja_jp/index.html
Twitter Present Campaign
Running: March 18, 2021 – March 28, 2021
Winner Announcement: Early April 2021
How to Apply: Follow H&M Japan on Twitter and retweet the campaign tweet
Official Twitter: https://twitter.com/hmjapan
NiziU Announces Collaboration With Lotte Fit’s Gum
Lotte is set to collaborate with the Japanese girl group NiziU on their popular Lotte Fit’s gum with a special line-up of NiziU designs that will hit shelves in Japan on March 2, 2021.
Fit’sNiziU Cube Bottle Gum (4 Designs)
Fit’s NiziU Collab Gum Packaging Designs (9 Designs)
This photo shoot was taken in October 2020 and so MIIHI does not feature in the designs.
The gum bottles and boxes feature original designs of the group members. The members chose seven flavours themselves to be included in the collaboration. Seven colours also refers to their band name, NiziU, as the Japanese word for rainbow is niji which can also be romanised as nizi.
Lotte Fit’s x NiziU Collab Gum
Releasing: Match 2, 2021
Fit’s NiziU Collab Gum: Available March 2021 – June 2021
Fit’s NiziU Cube Bottle Gum: Limited Stock
Official Website: https://www.lotte.co.jp/