SHIRO’s ‘Sakura 219’ Limited Edition Fragrance Returns in 2021
16.December.2020 | FASHION
Cosmetic brand SHIRO has announced that orders for its Sakura 219 fragrance will open on Christmas Eve at 10:00am (JST). It will be released exclusively on SHIRO’s online store on January 7, 2021. Sakura 219 is a fragrance that enjoys popular sales every year and is part of SHIRO’s limited edition series. It will arrive in two springtime scents: Sakura 219 Eau de Parfum and Sakura 219 Room Fragrance.
Spring is the season for new beginnings and lifestyle changes. Sakura 219 is a fragrance imbued with a wish for everyone to enjoy a happy spring. It gets its name from going through 219 iterations of trial and error before arriving at the final product.
Sakura 219 was first released in 2012 to pray for the cherry blossoms to bloom beautifully that year. Today, it is enjoyed as an annual seasonal product during springtime.
Sakura 219 Eau de Parfum ¥3,800 (Before Tax) / Ethical ¥3,690 (Before Tax)
A fresh and fruity fragrance with vibrant floral notes and a musk base that leaves an impression. It keeps for 5-6 hours to keep you smelling fresh.
Sakura 219 Room Fragrance ¥4,200 (Before Tax) / Ethical ¥4,080 (Before Tax)
A room fragrance that gently spreads throughout spacious areas like the living room or bedroom. The perfect seasonal fragrance for some well earned relaxation. It keeps for 2 and a half months and you can adjust the strength of the fragrance with the amount of sticks you use.
Feel spring come early with SHIRO’s popular Sakura 219 fragrances in both perfume and room fragrance form.
Sakura 219 Series
Pre-Orders: December 24, 2020 at 10:00am (JST)
Release Date: January 7, 2021 at 10:00am (JST)
SHIRO Official Website: https://shiro-shiro.jp/
NiziU Feature in Skin Type Friendly Face Mask Collection Promo
07.June.2021 | FASHION
Japanese girl group NiziU are set to feature in a new television commercial for LOHAS Pharmaceutical’s “ALFACE+” cosmetic face masks which will roll out in Japan on July 1.
ALFACE+ is a skincare brand that sells products that are not only moisturising but accessible to a variety of skin types too. Their face mask collection includes 10 different designs, all of which are presented by each of the nine NiziU members.
NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes.
ALFACE+ x NiziU
TV Commercial Initial Broadcast: July 1, 2021
MAC Reveals Disney’s Cruella de Vil Makeup Collection
MAC Cosmetics is set to launch its new “Cruella” makeup collection inspired by the Disney villain and fashion icon Cruella de Vil from the Disney classic 101 Dalmatians on May 13, 2021. The collection arrives ahead of the upcoming live-action movie Cruella which is set for release on May 28, 2021.
Disney Cruella Collection by MAC
The collection features nine products that bring to life the Disney villain’s look, whose origin story about aspiring to become a fashion designer will be portrayed by Emma Stone in the upcoming movie which is set in ’70s London during the height of the punk rock era. The line-up combines punk reds with metallic colours, and everything comes packaged in tubes and palettes bearing Cruella’s instantly-recognisable black and white colour combo.
Terry Barber, the Director of Makeup Artistry at MAC, said: “With there being such a huge trend for recycling the more niche counterculture moments of previous decades, this collection feels like MAC returning to a celebration of the kind of DIY styling and brave transformation that originally made it such a maverick brand.”
A Look at the Collection
MATTE LIPSTICK | $21
A rich matte lipstick formula with high-colour payoff and a creamy matte finish in three Cruella-inspired shades.
RETRO MATTE LIQUID LIPCOLOUR | $25
A liquid lipstick that provides a rebellious rush of Disney’s Cruella-inspired colour in a velvety, mattest-matte finish.
PRO LONGWEAR DUAL ENDED EYE LINER | $26
A long-lasting, dual-ended eyeliner featuring creamy, dense colour that glides smoothly across lids.
POWDER BLUSH DUO: CRUEL-LA INTENTIONS | $31
A Cruella-inspired blush duo that provides fantastic colour with ease and consistency.
76 SUPERMODEL LASH | $18
A limited-edition pair of backstage-favourite lashes featuring wispy, full volume for a runway-ready look.
EYESHADOW X 8: CRUELLA TO BE KIND | $45
A magnetic two-piece eye palette packed with a wondrous wave of eight statement shades inspired by the most iconic looks of Disney’s Cruella.
The full collection will drop worldwide this Thursday at MAC.
MAC Cosmetics Official Website: https://www.maccosmetics.co.uk/collections-disney-cruella
SHIRO Reveals New Cosmetic Items For Summer 2021
13.May.2021 | FASHION
Japanese cosmetic brand SHIRO is set to release its Ice Mint Body Mist, Ice Mint Body Lotion, and all-new Ice Mint Clay Hand Soap as part of its limited-edition Ice Mint fragrance series online on May 27 before the products head to stores on June 10.
Ice Mint Body Mist | ¥1,980 (Tax Included)
Ice Mint Body Lotion | ¥2,530 (Tax Included)
Ice Mint Clay Hand Soap | ¥2,200 (Tax Included)
The refreshing products arrive in time for the summer season for cooling down on those hot and humid days. Each is imbued with ethanol and refreshing mint for that relieving feeling of refreshment.
SHIRO Ice Mint Series
Online Release Date: May 27, 2021 @ 10:00am (JST)
In-Store Release Date: June 10, 2021
Official Website: https://shiro-shiro.jp/
Hello Kitty x INTERGRATE Design Cosmetics Releasing This Spring
13.May.2021 | FASHION
Shiseido’s self-makeup brand INTERGRATE is set to release select beauty products with limited-edition Hello Kitty packaging on May 21. The theme of the collection is Meet “LOVELY.” In the run up to its release, Hello Kitty cans can enjoy three filters of the popular Sanrio character over on INTERGRATE’s official Instagram page.
INTERGRATE Limited-Edition Pro Finish Foundation Special Set K (2 Types) | ¥1,430 Each (Tax Included)
INTERGRATE Limited-Edition Pro Liquid Special Set K | ¥1,760 Each (Tax Included)
INTERGRATE Limited-Edition Water Jelly Crush Special Set K (2 Types) | ¥2,200 Each (Tax Included)
INTERGRATE Limited-Edition Triple Recipe Eyes Special Set K (2 Types) | ¥2,200 Each (Tax Included)
The limited-edition designs feature Hello Kitty and her cute friends who are ready to help you apply your makeup. The collection focuses on three each of INTERGRATE’s iconic foundations and eye shadows. This includes the Pro Finish series which has foundation in a compact case, durable liquid foundation, and water jelly crush. Pick from three foundations too which come in a triple set. For this limited-edition collaboration, you can enjoy the pink PK704 and brown BR703, both of which are popular colours.
NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX
KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.
I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.
The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”
If you’re wondering how the shoot went for this commercial, check out the official story released below.
The Commercial Shoot
The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.
The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.
“Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.
During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”
In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.
Check out the commercial below.
Make Keep Mist EX
The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.
Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)
KOSÉ x NiziU Make Keep Mist EX Commercial
Initial Broadcast: April 15, 2021
Product Available: KOSÉ / Maison KOSÉ / Drugstores, online, and elsewhere in Japan
Official Website (English): https://www.kose.co.jp/makekeepmist/eng/
Japanese Organic Cosmetic Brand SABON to Open Green Pop-Up Shop in Shinjuku
Japanese natural and ethical cosmetic brand SABON is set to promote its line-up with the opening of its Blissful Green Limited Collection Pop-Up Shop at Isetan Shinjuku on April 14.
The pop-up shop serves as a promotional space and pre-sale opportunity for the brand’s upcoming Blissful Green Limited Collection which incudes body scrub, body lotion, shower oil, and more. The collection invites people to a luxurious, natural self-care and shower-time experience. The brand will also hold a four-day calligraphy service for the spring season where customers can buy the items as gifts and include a special message.
Customers who spend over ¥12,000 (tax included) can have a special sticker or gift card penned by a professional calligrapher who will write a name and gift message. Full details here in Japanese.
April 16, 2021 @ 13:00-18:00
April 17, 2021 @ 16:00-20:00
April 24, 2021 @ 13:00-18:00
April 25, 2021 @ 13:00-18:00
Blissful Green Limited Collection
The Blissful Green Limited Collection is the embodiment of the SABON brand and offers thanks to the joy we feel being surrounded by nature. It captures the clean air inhaled in the forest, the gentle light filtering through the trees, and the coming-together of the mind, body, and nature. It includes body, face, and home items all packaged inside gorgeous bottles and tubs.
SABON Blissful Green Limited Collection Pre-Release Pop-Up Shop
Running: April 14, 2021 – April 27, 2021
Where: SABON Isetan Shinjuku
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Opening Hours: 10:00-20:00
Product Page: https://www.sabon.co.jp/special_contents/Blissful_Green/
Kyary Pamyu Pamyu’s Fragrance Brand Nostalgia Syndrome Releases Lily & Jasmine Series
07.April.2021 | FASHION
Nostalgia Syndrome opened pre-orders for its new Lily & Jasmine series of fragrances on March 31. The products will be released on April 22.
Nostalgia Syndrome is a fragrance brand produced by Kyary Pamyu Pamyu which launched last year. The new Lily & Jasmine series will be available to purchase online and will also be sold at two brand pop-up shops in Tokyo and Osaka. Those who spend over ¥10,000 online or at either of the stores (tax included) will receive a free Nostalgia Syndrome novelty – these are available in limited supply.
Online Store Novelty: Original Thermal Bottle
Pop-Up Store Novelty: Original Big Eco-Bag
Lily & Jasmine Series
Eau de Toilette | ¥8,250 (Tax Included)
Room & Fragrance Spray | ¥3,300 (Tax Included)
Aroma Diffuser | ¥7,150 (Tax Included)
Bath Salts | ¥3,410 (Tax Included)
Hand Soap | ¥3,520 (Tax Included)
Scented Candle | ¥8,140 (Tax Included)
Eau de Toilette Two-Set (9mL)
Kyary Pamyu Pamyu | Comment
“This is Nostalgia Syndrome’s second fragrance release. After mixing together various ingredients, I was finally able to catch the right scent. The theme for this one is ‘travel fragrance.’ Because of COVID, our time spent outdoors has gone down dramatically, but smells tied to our memories make up part of us all. And smelling them brings back those memories. This is a blend of sweet, sophisticated lily and refreshing jasmine, so it’s a really easy one to use that can be enjoyed by both guys and girls. We’re also opening our first pop-up shop so please be sure to drop by to try out!”
Lily and jasmine are vibrant fragrances and perfect for the spring season. Order yours today!
Nostalgia Syndrome Lily & Jasmine
Pre-Orders: March 31, 2021 (Shipping from April 22)
Release Date: April 22, 2021
・＋SPBS (SHIBUYA SCRAMBLE SQUARE 2F)
Running: April 22, 2021 – May 26, 2021
Where: +SPBS, SHIBUYA SCRAMBLE SQUARE Floor 2F, 2-24-12 Shibuya, Shibuya-ku, Tokyo
Opening Hours: 11:00-21:00
Running: May 13, 2021 – May 20, 2021
Where: Shinsaibashi PARCO Floor B1F, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka-shi-, Osaka
Opening Hours: 10:00-20:00
Nostalgia Syndrome Official Website: https://www.nostalgia-syndrome.com/
NiziU Feature in Promotional Commercial for KOSÉ’s Make Keep Mist EX
30.March.2021 | FASHION
KOSÉ are set to roll out a new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial will feature NiziU along with their new song I AM.
The commercial tie-up comes after the huge positive reception NiziU got after their appearance in another KOSÉ commercial that aired in January. The video featured their song Joyful as well as the popular ‘eyelash dance.’
Stay tuned for the release of the commercial.
KOSÉ x NiziU Make Keep Mist EX
Initial Broadcast: April 15, 2021
Official Website: https://www.kose.co.jp/makekeepmist/
Sanrio’s Pompompurin, Cinnamoroll, and My Melody Collaborate With Beauty Brand LUX
27.March.2021 | FASHION
Total beauty brand LUX is set to collaborate with Sanrio on its non-silicone hair care series LUX LUMINIQUE which will launch on March 29.
LUX LUMINIQUE Damage Repair Pompompurin
LUX LUMINIQUE Happiness Blue My Melody
LUX LUMINIQUE Botanical Pure Cinnamoroll
This marks the second collaboration between LUX and Sanrio, following the success of the first back in June 2020. The collection includes the LUX LUMINIQUE Damage Repair with Pompompurin who is celebrating his 25th anniversary this year. For the LUX LUMINIQUE Happiness Blue we get My Melody wearing her super cute trademark, and for the LUX LUMINIQUE Botanical Pure, Cinnamoroll makes an appearance, the fan-favourite who won the Sanrio Character Ranking last year for the third year in a row.
The products are packaged in cute designs featuring the trio enjoying a well-deserved bath, inviting you to do the same as you enjoy the collection when it launches on March 29.
LUX LUMINIQUE x Sanrio Characters
Release Date: March 29, 2021
Official Website: http://www.lux.co.jp/
Sanrio’s Cinnamoroll Collaborates With AEON On Merchandise and Product Collection
24.March.2021 | FASHION
AEON released a special collection of 18 items in collaboration with popular Sanrio character Cinnamoroll on March 19 at 420 of their AEON and AEON Style branches in Japan.
Cinnamoroll x AEON Line-Up
Cinnamoroll is Sanrio’s lovable white pup who took 1st place in the annual Sanrio Character Ranking last year for the third year in a row.
About the Cinnamoroll products
The line-up of products features everyday items from body and skincare items for miscellaneous goods, all featuring AEON-exclusive Cinnamoroll designs. The items are imbued with a message from Cinnamoroll, that we must “Cherish every act of kindness and consideration!” Cinnamoroll wishes to help those people who are working hard everyday by giving them a bit of love through the collection.
A little look at the collection
Steam Cream Omoiyari Heart | ¥1,680 (Before Tax)
A moisturising cream made with organic ingredients, perfect for general skincare, as hand cream, and can even be used on hair.
Pink Hand Gel With Rubber Strap | ¥680 (Before Tax)
Something everyone has with them these days – convenient for when you’re out and can’t wash your hands. Now you can look cute doing it.
Acne & White Clear Mist Skin Spray | ¥1,500 (Before Tax)
This mist can be sprayed onto acne and can be used for skin whitening. It has a faint citrus smell to it and is gentle on the skin.
Mini Vanity Pouch | ¥2,500 (Before Tax)
An adorable vanity pouch for storing your makeup, skincare items, and other bits and bobs.
Hairband | ¥980 (Before Tax)
A fluffy hairband for when you get out the tub or are enjoying some relaxation time at home.
This is just a small look at a bigger collection – check the link below for the full list.
Lovisia Releases Detective Conan Cosmetic Collection
Japanese cosmetic brand Lovisia has released its New Styley collection in mid-April this year. The collection is based on the popular anime series Detective Conan, also known as Case Closed outside Japan, in promotion of the upcoming film Detective Conan: The Scarlet Bullet.
Detective Conan Eyeshadow – Conan & Kid Gold and Brown | ¥2,200 (Tax Included)
Detective Conan Eyeshadow – Conan & Kid Gold and Brown | ¥2,200 (Tax Included)
Detective Conan Lipsticks – Clear, Coral Pink, Beige Pink, Scarlet Red, Nude Beige | ¥1,320 Each (Tax Included)
Detective Conan x Village Vanguard Cosmetic Collection
Shipping Date: Mid April 2021
Cat Themed Beauty Tool Series ‘Nyarming’ Releases in Japan With Cute Feline Designs
20.March.2021 | FASHION
Kai Corporation released its new cat-themed beauty tool series Nyarming in Japan on Monday (March 15) at drugstores, home centres, and elsewhere.
Cat-lovers’ beauty routines are about to get even more exciting
The collection comes as the next rendition of Nyammy, a cookware brand by Kai Corporation in February 2017 with cat designs. The series has sold over 900,000 units since its release. Nyarming is the newest entry to Kai’s cat line-up with nine cute beauty tools that any cat lover will go feline-feral for.
The Nyarming Collection
Cat Eyelash Curler | ¥715 (Tax Included)
A cute eyelash curler featuring a round body and cat ears, paying respect to our beloved kitties without being too obvious about it. But these cat ears aren’t just for show – they help put your eyelids up so you can catch the hairs from the eyelash hairline properly. The curler is a compact size, just 7cm.
Cat Fringe Clip | ¥400 (Tax Included)
Tie your fringe up with this adorable cat paw clip. Perfect for when you’re doing your makeup, working at the desk, and pretty much any situation.
Cat Hairbrush | ¥660
This cat paw hairbrush features a soft paw-like cushion lined with brush bristles which stimulate the hair and scalp. Great for when you need to brush your hair before shampooing or if you’re going to blow dry or style it.
Cat Makeup Brush | ¥1,210 (Tax Included)
A cute cat paw makeup brush for applying foundation and blush. The paw takes on the colour of the product you use, making it look even cuter.
Cat Hair Turban | ¥1,045 (Tax Included)
A simple but high quality hair turban that can be conveniently used for applying makeup, washing your face, or relaxing at home.
This is just a select look at a long list of products available in the new Nyarming series – check out Kai’s official website for more info.
Released: March 15, 2021
Kai Corporation Official Website: http://www.kai-group.com/