Japan’s Tasty Kewpie Mayonnaise Meets Snoopy in Jar Redesign

15.February.2021 | FOOD

This year marks the second year since Kewpie Corporation has been collaborating with the internationally-beloved comic series Peanuts. This month, Kewpie is rolling out an all-new spring and summer design for its mayonnaise jars. This will be followed by new autumn and winter designs later this year.

Kewpie Mayonnaise x Snoopy | ¥290 (Before Tax)

Spring/Summer Design (Rolling out February 2021)

Autumn/Winter Design (Rolling out Autumn 2021)

The designs feature the iconic characters from Charles M. Schulz’s comic strip Peanuts which was first serialised in US newspapers back in 1950. Schulz’s stories have been celebrate by kids and adults through the generations as Snoopy and the Peanuts Gang come together. Last year, Peanuts celebrated its 70th anniversary, something which was promoted much in Japan, a country where the iconic characters are extremely popular.

 

Kewpie has been selling its mayonnaise since 1925. Since 1995, it has introduced designs in collaboration with different characters every 2-3 years alongside its regular packaging.

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