Japan’s Tasty Kewpie Mayonnaise Meets Snoopy in Jar Redesign
15.February.2021 | FOOD
This year marks the second year since Kewpie Corporation has been collaborating with the internationally-beloved comic series Peanuts. This month, Kewpie is rolling out an all-new spring and summer design for its mayonnaise jars. This will be followed by new autumn and winter designs later this year.
Kewpie Mayonnaise x Snoopy | ¥290 (Before Tax)
Spring/Summer Design (Rolling out February 2021)
Autumn/Winter Design (Rolling out Autumn 2021)
The designs feature the iconic characters from Charles M. Schulz’s comic strip Peanuts which was first serialised in US newspapers back in 1950. Schulz’s stories have been celebrate by kids and adults through the generations as Snoopy and the Peanuts Gang come together. Last year, Peanuts celebrated its 70th anniversary, something which was promoted much in Japan, a country where the iconic characters are extremely popular.
Kewpie has been selling its mayonnaise since 1925. Since 1995, it has introduced designs in collaboration with different characters every 2-3 years alongside its regular packaging.
Kewpie Mayonnaise x Snoopy
Spring/Summer 2021 Design: Rolling out February 2021
Autumn/Winter 2021 Design: Rolling out Autumn 2021
Official Website: https://www.kewpie.co.jp/mayonnaise/
BAPE® x Sesame Street Collaboration Includes T-Shirts, Hoodies, and More
A BATHING APE® launched another collection with Sesame Street on Saturday (February 27) via their online store and ZOZOTOWN featuring a line-up of men’s, women’s, and kids items for the whole family to coordinate.
This collaboration features familiar faces from the Sesame Street series including Elmo, the Cookie Monster, and Big Bird together with BAPE’s own BABY MILO®. The T-shirts are also styled in the same colour as their respective Sesame Street characters.
This stylish collection is a must-grab for fans of the show.
BAPE® x SESAME STREET
Released: February 27, 2021
Product Details: https://bape.com/pages/sesame-street
Hatsune Miku Collaborates With Pusheen as Part of MikuWorldCollab
24.February.2021 | ANIME&GAME
Crypton Future Media unveiled an illustration on Friday (February 19) announcing Hatsune Miku’s collaboration with Pusheen as part of MikuWorldCollab, a project that launched to have the internationally-beloved virtual singer collaborated with famous overseas IP’s.
Pusheen is the instantly-recognisable cat character created in the U.S. by Claire Belton and Andrew Duff back in 2010. Originally featured as a comic strip, Pusheen went on to become a series of stamps on Facebook in 2013, and has seen countless collaborations, original merchandise, and more ever since.
The cute illustration of Miku and Pusheen was created by Japanese illustrator Choke. More illustrations by the Pusheen team are set to roll out this year along with a merchandise collection and other digital content, so stay tuned!
Hatsune Miku x Pusheen
Hatsune Miku Official Twitter (English): https://twitter.com/cfm_miku_en
Hatsune Miku Official Twitter (Japanese): https://twitter.com/cfm_miku
■Who is Hatsune Miku? https://piapro.net/
The Hatsune Miku voice synthesizer software was developed based on the voice of Japanese voice actress Saki Fujita, and first released on August 31st, 2007. Since her release, Hatsune Miku has evolved into a phenomenon of highly participatory cyber culture, with Miku-related content created and shared everyday around the globe.
■Who is Pusheen? https://pusheen.com/
Pusheen is a tubby tabby cat who brings smiles and laughter to people all around the world. She became famous through her animated comics and GIFs posted on Pusheen.com, as well as through her widely used animated stickers on Facebook, Instagram, iMessage, and other platforms.
Pusheen Twitter: https://twitter.com/Pusheen
Pusheen Facebook: https://www.facebook.com/Pusheen/
Pusheen Instagram: https://www.instagram.com/pusheen/
Pusheen YouTube: https://www.youtube.com/pusheenthecat
Rare Snoopy Merchandise to be Sold at PEANUTS Cafe Nagoya
23.February.2021 | FASHION
PEANUTS Cafe Nagoya is set to release a collection of rare merchandise on February 20 including a plush toys, bags, and a glass.
PEANUTS Cafe NGO Pelicans Snoopy Plush Toy | ¥2,700 (Before Tax)
PEANUTS Cafe NGO Pelicans Snoopy Plush Key Chain | ¥1,600 (Before Tax)
PEANUTS Cafe NGO Pelicans Musette Bag With Pins (Black/Hickory) | ¥4,800 Each (Before Tax)
PEANUTS Cafe NGO Pelicans Glass Jar | ¥1,200 (Before Tax)
PEANUTS Cafe Nagoya is a cafe themed on the popular Peanuts comic strip featuring Charlie Brown and Snoopy. It opened in autumn of last year and sells a range of crockery, apparel, and other merchandise related to the popular comic.
Rare Snoopy Merchandise
Release Date: February 20, 2021
Where: PEANUTS Cafe Nagoya
Address: RAYARD Hisaya-odori Park, 3-18-15 Marunouchi, Naka-ku, Nagoya, Aichi
Official Website: https://www.peanutscafe.jp/
Japan’s Snoopy Themed PEANUTS Cafe Reveals Charlie Brown Inspired Dessert
15.February.2021 | FOOD
Six branches of the hugely-popular PEANUTS Cafe in Japan are welcoming a collection of tasty new seasonal menu items this Saturday which are set to be served until March 14.
The Limited-Time Line-Up
Brownie Charles’s Brownie Chocolat | ¥950 (Before Tax)
Strawberry Whipped Hot Chocolate | Eat In ¥750 – Takeout ¥700 (Before Tax)
The collection includes a chocolate brownie inspired by the scene when Charlie Brown meets Peggy Jean for the first time. He is very nervous and mistakenly introduces himself as “Brownie Charlies.” There’s also a sweet strawberry hot chocolate topped with a squirt of whipped cream and drizzle of strawberry sauce.
(C) 2021 Peanuts Worldwide LLC
PEANUTS Cafe Limited-Time Menu
Running: February 13, 2021 – March 14, 2021
Participating Branches: PEANUTS Cafe Nakameguro, PEANUTS DINER Yokohama, PEANUTS DINER Kobe, PEANUTS Cafe Kobe, PEANUTS Cafe Snoopy Museum, PEANUTS Cafe Nagoya
PEANUTS Cafe: http://www.peanutscafe.jp/
PEANUTS DINER: http://www.peanutsdiner.jp/
Snoopy Japan Official Website: http://www.snoopy.co.jp/
Sailor Moon Eternal’s Second Anime Film Promoted With Luna Shaped Bread
Japanese bakery Neko Neko Shokupan is promoting the release of the second in the two-part anime film series Sailor Moon Eternal by baking up a bread inspired by everyone’s favourite feline: Luna. The bread will be sold from February 11 to March 25.
Neko Neko Shokupan Luna Bread w/ Chocolate Pen | ¥1,200 (Before Tax)
The bread is made of pastry laced with black cocoa powder. Luna’s ears are strawberry flavoured and she of course has her iconic crescent moon atop her forehead. She arrives safely packaged in a cube-shaped box decorated in night sky stars and the moon. This box is placed in an eye-catching bag with little Sailor Moon details that are sure to be familiar to any fan, including Luna herself as well as Artemis.
The bread is available in-store at Neko Neko Shokupan branches and via the online store All Hearts Mall in Japan
The first film in the Sailor Moon Eternal series was released on January 8, 2021, and the second on February 11, 2021.
Stylish Snoopy Design Merchandise Revealed by PEANUTS Cafe Japan
12.February.2021 | FASHION
The PEANUTS Cafe online shop in Japan released pre-sales of a new collection of Snoopy themed merchandise, all made from tyvek fabric, on Friday (January 29).
Tyvek Laptop Case | ¥3,900 (Before Tax)
Tyvek PVC 2-Way Tote Bag | ¥5,900 (Before Tax)
Tyvek PVC Pouch | ¥2,700 (Before Tax)
The tyvek collection features a stylish and sophisticated two-tone colour scheme. The items are not only lightweight but durable so will stand the test of time. Even better is that the use of PVC means they are strong against water damage and dirt.
The designs feature Snoopy and Charlie Brown along with iconic quotes from the comic strip series.
© 2021 Peanuts Worldwide LLC (短縮形 © 2021 Peanuts)
Online Release Date: January 29, 2021
Buy Online: https://www.peanutscafe.jp/online/
In-Store Release Date: February 9, 2021
PEANUTS Cafe: https://www.peanutscafe.jp/
PEANUTS Diner: http://www.peanutsdiner.jp/
PEANUTS Hotel: https://www.peanutshotel.jp/
Snoopy Japan Official Website: http://www.snoopy.co.jp/
ROLL ICE CREAM FACTORY x Mr. Osomatsu Collaborate On Themed Ice Creams in Japan
Japananese ice cream chain ROLL ICE CREAM FACTORY is collaborating with the TV anime series Mr. Osomatsu at seven of its branches from February 10 to March 14. It will include a selection of ice creams, hot drinks, and merchandise based on the characters from the popular comedy series.
ROLL ICE CREAM FACTORY x Mr. Osomatsu Collab Visual
Ice Cream Menu
Novelty Coasters (7 Designs)
Campaign for 5 people to win prize
Coupon to receive novelties earlier
So what exactly is ‘roll ice cream’? Just as the name suggests, liquid ice cream is poured onto a freezing cold plate which is then rolled with a spatula to create cylindrical shapes. As expected, roll ice cream continues to make its way onto Instagram for its cute visual impact and unique design. Roll ice cream began in Thailand before becoming a boom over in New York. It’s now popular worldwide having spread across Europe and the rest of Asia too. The first branch opened in Harajuku, Tokyo, back in 2017.
Fans of Mr. Osomatsu can look forward to a special selection of berry, vanilla, chocolate mint, and other tasty ice cream scoops based on the Matsuno siblings. Each cup also comes with a toothpick featuring an illustration of the character. There are also three hot takeout beverages perfect for the cold inwter season.
Customers can get their hands on a novelty coaster at participating branches for every item they order from the Mr. Osomatsu menu. There are seven designs which includes a secret, unknown design.
ROLL ICE CREAM FACTORY is also hosting a campaign on their official Twitter and Instagram accounts for 5 lucky fans to win a free poster. Details below.
ROLL ICE CREAM FACTORY x Mr. Osomatsu Collab Cafe
Running: February 10, 2012 – March 14, 2021
Participating Branches: ROLL ICE CREAM FACTORY (Harajuku/Omotesando/Marui Family Mizunokuchi/Osaka/Dotonbori/AEON Mall Tokushima/Nagasaki/Huis Ten Bosch, Hiroshima, Hatchobori/Kumamoto/Shimotori)
Collab Details: https://edith-online.com/lp/osomatsusan-rollice
Twitter & Instagram Campaign
Running: February 10, 2012 – March 14, 2021
How to Participate: Follow ROLL ICE CREAM FACTORY on Instagram or Twitter and post with hashtag #おそ松ロールアイス
Twitter Account: @ROLLICErCREAM_F
Instagram Account: @rollicecreamfactory
*Winners will be contacted directly on Twitter/Instagram
ROLL ICE CREAM FACTORY Official Website: https://rollicecreamfactory.com/
Love Me Pom Poko! Manga Gets Themed Cafe at NewType Shinjuku in Tokyo
NewType Shinjuku, a subculture cafe and bar in Tokyo, is collaborating with Modomu Akagawara’s manga series Love Me Pom Poko! from February 6 to 28. The cute and charming world of the series arrives not only on the food and drinks menu but in the form of merchandise and decorations too. As is the case with collaboration cafes in Japan, there’s some free novelties for customers to enjoy when they purchase something from the menu too.
Love Me Pom Poko! is not that known in the West yet, but if you happen to be in Tokyo this month, be sure to stop on by to experience the art of the series yourself.
Love Me Pom Poko! Collab Cafe
Running: February 6, 2021 – February 28, 2021
Location: NewType Shinjuku
Address: Dash Bldg. 1F, 5-12-16 Shinjuku, Shinjuku-ku, Tokyo
Opening Hours: [Weekdays] 16:00-20:00 / [Weekends & Holidays] 11:00-20:00
Official Website: http://ntsnjk.tokyo/
Rei Ayanami Wears Red Lipstick in Second Collaboration With Makeup Brand KATE
Global makeup brand KATE released its second animated video in collaboration with the anime series Neon Genesis Evangelion on Tuesday (February 2) to promote its “KATE Red Nude Rouge (EV)” lipstick.
“Rei Ayanami, Her First Lipstick, And the Results”
Rei dons the vibrant red lipstick in the commercial.
“No more rules, this is a red for me and red only,” is what KATE expresses in the promotional video.
The person Rei was waiting for finally arrives, and she smiles, showing off the beautiful rouge tint on her lips.
KATE Red Nude Rouge (EV) is a limited-edition online-exclusive in 4 designs
KATE released the first Rei Ayanami commercial in November last year. In it, the original voice actress for Rei, Megumi Hayashibara, reprised her role in the animated trailer which was created by illustrator and animator Yoneyama Mai. It exploded on Japanese social media, resulting in this sequel.
KATE’s slogan is “NO MORE RULES” which encourages consumers to pick the colours they want to wear themselves without being tied down by society. This concept has led them to innovate in their makeup products, and is a concept that they believe connects with Rei Ayanami from the Evangelion franchise, which is what led to this collaboration.
KATE x Evangelion Second Collaboration
Released: February 2, 2021
Collab Details: https://www.nomorerules.net/special/red_nude_rouge_ev/
Official Website: https://www.nomorerules.net/
Perfectly Pink Sanrio Valentine’s Day Collection Heads to Maison de FLEUR
05.February.2021 | FASHION
For Maison de FLEUR’s annual “PINK MANIA” Valentine’s season event, it is teaming up with Sanrio to release a positively-kawaii pink collection of bags at its stores in Japan on February 11. The line-up also made a pre-release on the online shop STRIPE CLUB last week.
PINK MANIA x Sanrio Characters Collection: Azato Melody / Azato My Sweet Piano / Azato Cinnamoroll / Azato Bonbonribbon / Azato Pochacco
PINK MANIA Double Ribbon Tote Bag | ¥5,290 (Before Tax)
PINK MANIA Side Pocket S Tote Bag | ¥5,290 (Before Tax)
PINK MANIA Side Pocket M Tote Bag | ¥5,990 (Before Tax)
PINK MANIA Ribbon Pouch | ¥3,590 (Before Tax)
PINK MANIA Pouch | ¥3,590 (Before Tax)
PINK MANIA Face Mask Case Pouch | ¥3,590 (Before Tax)
Interior design of each bag and pouch
PINK MANIA is an event held by Maison de FLEUR every year around Valentine’s Day where select items turn all pink. This year’s line-up includes some of the brand’s iconic tote bags and pouches as well as some new entries. Familiar faces from Sanrio include My Melody, My Sweet Piano, Bonbonribbon, Pochacco, and Cinnamoroll.
Go pink and kawaii this Valentine’s Day with this year’s PINK MANIA collection.
Sumikko Gurashi Body Soap Keeps You as Clean and Cute as the Corner-Dwelling Characters
04.February.2021 | FASHION
Kracie Home Products has announced that its 100% plant-based body soap brand ‘naive’ will launch its second collaboration with Sumikko Gurashi on March 8, 2021.
Left: Body Soap & Refill | Right: Body Soap (Reversible Design) & Refill
Sumikko Gurashi is a series of characters created by San-X, the company behind the internationally-iconic Rilakkuma. The characters are known for enjoying living a quiet and solitary life in corners, which is what their name translates to. Sumikko Gurashi won the annual Japan Character Award in 2019. An animated film, Sumikko Gurashi the Movie, was also released in 2019, with a second film set for release this year.
naive collaborated with Sumikko Gurashi last year, and due to the rave reviews from fans of the cute characters, they decided to hold a second collaboration. This time around, naive’s bubbly body soap bottles feature three different characters: the shy Neko, Penguin who is known for lacking self-confidence, and Tonkatsu who is a piece of leftover pork cutlet. The collection also includes refill bags with designs of all the corner-dwellers.
Sumikko Gurashi x naive 2nd Collaboration
Release Date: March 8, 2021
Available: Drug stores, supermarkets, and elsewhere in Japan
naive Official Website: https://www.kracie.co.jp/naive/
ADAM ET ROPE’ x GODIVA Drop Clothing and Bag Collection
04.February.2021 | FASHION
ADAM ET ROPE’, a Japanese clothing brand managed by JUN Co.,LTD., teamed up to release a collection of T-shirts and tote bags in collaboration with the Belgian premium chocolate brand GODIVA on Saturday (January 30).
The collection is inspired by GODIVA’s iconic pink van logo. The story of the van dates back to just after the Second World War. After the war, Brussels found itself in a state of depression. Pierre Draps, the chocolatier behind GODIVA, was saddened by the aftermath, and wanted to do his part to bring happiness wherever he went. He decided to paint his delivery van pink, in hopes of bringing joy to the people of Brussels, and drove it around during his chocolate deliveries.
The PROJECT PINK VAN collection was released at ADAM ET ROPE’ stores, J’aDoRe JUN ONLINE, and ZOZOTOWN in Japan on January 30. And from now until Valentine’s Day, customers who purchase any of these items will receive some free GODIVA chocolate. This offer is available in Japan only and while supplies last.
PROJECT PINK VAN Collection
PINK VAN T-SHIRT | ¥5,500 (Before Tax)
GODIVA L/S T-SHIRT | ¥7,000 (Before Tax)
GODIVA TOTE BAG | ¥3,500