Model and talent Kouma Takase is now starring in an ad for TITANAIL PRO, a professional nail care product from Titanist Laboratories.

 

Jill Stuart Beauty has launched a limited spring collection, ‘Crystal Bloom Sakura Bouquet.’ These items, inspired by beautiful double-layered cherry blossoms, are now available for purchase both in-store and online!

Jill Stuart Crystal Bloom Sakura Bouquet Eau de Parfum

Jill Stuart Crystal Bloom Sakura Bouquet Perfumed Hand Cream

Jill Stuart Sakura Bouquet Bloom Mixed Blush Compact

21 - Rosy Cherry Blossom

Jill Stuart Sakura Bouquet Lipstick - Lip Jewel Gemmy Satin / Jill Stuart Sakura Bouquet Lipstick Case

106 - Cherry Waltz

107 - Fluttering Petals

Jill Stuart Sakura Bouquet My Lips 01 - Fluffy Cherry

  Cherry blossoms are a symbol of spring and continue to entrance people each year. Sakura in full bloom have the power to bring people together, and this spring, Jill Stuart hopes that this fragrance and beauty collection can do the same.

Artist Kyary Pamyu Pamyu has started a science-based hair care brand named 'Curuput.' The brand's first product, the 'Deep Damage Care Set (Shampoo, treatment, and hair mask)' will be available for a limited time at beauty counters nationwide and online from November 1 2021.   One of Kyary's defining features is her vivid hair color. Behind the scenes however, she has been suffering with damaged hair to maintain her bleached hair. Her goal is to create a future where everybody, including Kyary herself, can dye their hair freely, without the worry of damage. With this in mind, she began production of her own science-based hair care brand that focuses on damaged hair and smells great too.    From the moment you wash off the 'Curuput' shampoo and treatment, your hair will feel silky and moisturized. By using the triple care routine, the products will not only care for your existing hair damage, but continue to repair your hair by preventing future harm.  Kyary's tie-up song 'Perfect Onei-san' plays in the background of the official brand interview, and features on her upcoming 5th album "Candy Racer.' The album is scheduled to be released on October 27.   Why not try Kyary Pamyu Pamyu's new haircare brand 'Curuput' for yourself?   

Message from Kyary Pamyu Pamyu

“After many meetings, I think the shampoo is complete! I'm so, so excited for it to finally be released.   I have been having fun bleaching and coloring my hair since I was 18, but my hair would become damaged no matter what I did. I haven't been able to enjoy my 'ideal hair' often, because I’d worry about the condition, and I've even been holding back from dying it due to damage concerns. But then I realized, "this isn't me." It's the same with shampoos - I'd find a great shampoo but I'd dislike the smell, or vice versa.   This new shampoo was created over many meetings and every detail has been considered. In order to create the best hair product, we wanted to create something that made your hair go "Kyurun" (bounce). We also paid special attention to the scent! Each time I would test the prototype version, my hair would become even closer to my ideal hair, so I'm really happy that I had the opportunity to develop 'Curuput.'    We put a lot of thought into this brand, so I would be really happy if everybody could give it a try!” 

Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign.   The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.  

Comment from Megan Rapinoe

“Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.”      Conceptual Videeo

  The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador.   

Comment from Utada Hikaru

“The source of all power is believing in yourself.It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.”    Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events.   

Comment from Ursula Corbero

“Inner beauty comes from positivity. Tap into your individual energy, and if there’s something you want to do, do it! It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.” 

Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.  

Visée Glossy Rich Eyes N  - Available in 8 shades + 2 limited edition shades

   

Photo Shoot

 

「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA＆NINA

  The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.   A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.   An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.  

Interview with NiziU

  Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now? Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that! Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!   Q2. How did you feel after shooting wrapped?   Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup! Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members' new makeup looks? Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh) Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions? Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.   Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?  Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.   Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?  Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit. Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?  Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point! Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?   Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.

Eco-friendly Japanese skincare and lifestyle brand athletia will release its products in the UK market this October. The UK version of the brand’s website, including an e-shop, is planned to be available to consumers on October 6.   athletia was launched by Kao Group’s cosmetics manufacturer e’quipe in February 2020, and prides itself on using only environmentally friendly ingredients, containers, and packaging.   At the time of launch, the company will adopt the DTC model, concentrating on e-commerce and social media in order to show transparency and build trust within the community. During the following year, athletia aims to specifically include other companies’ e-commerce sites in its sales strategy, due to the changes the retail world has experienced due to COVID-19.   European consumers have high standards when it comes to sustainable products, social contributions, and corporate transparency, and athletia is confident it can meet the level of excellence needed for further growth in the region. Using the UK as a foothold, athletia plans to expand to other European countries within three years.