BAPE® Collaborates On adidas Originals Superstar Models
27.February.2021 | FASHION
BAPE® has teamed up with adidas Originals once again for a 2021 Spring/Summer Collection which includes the release of a collaborative model of Superstar model sneakers at A BATHING APE® stores and online on Saturday (February 27).
The Superstar sneakers come in two colour variations. This includes a fusion of the BAPE signature “STA” and adidas Originals’ iconic three stripes. The heels bear both brand’s logos.
There’s also a camo design of black and white contrast which pays respect to the OG Superstar models released in 1969 known as the “Celean & Celassic.” The sneakers are also laced with red and blue mystic tones.
ASICS Supports Digital Artists With NFT Shoe Auction
19.July.2021 | FASHION
Japanese shoe brand ASICS is running new digital shoe auction featuring two new designs. The auction, which makes use of non-fungible tokens (NFT), is taking place from July 16-20 on OpenSea.
This marks the first time that ASICS is debuting a new design using NFTs before physical models are released. The Sunrise Red NFT Collection is a 189-piece auction featuring nine different digital items from the brand’s sportswear line-up such as running shoes, sports-style shoes, sandals, and more.
The line-up, which is comprised of nine different models, consists of limited-edition releases of 20 units for each shoe. Each also features a Gold Edition release, a metallic gold version.
ASICS has also announced that all the proceeds made from the auction will go towards supporting digital artists as part of the ASICS Digital Goods Artist-In-Residence Program.
Sunrise Red NFT Collection
Running: July 16, 2021 – July 20, 2021
Official Website: https://nft.asics.com/ja/
BABY MILO® x HELLO KITTY Collaborative T-Shirt Collection Drops
02.July.2021 | FASHION
A BATHING APE’s® mascot character BABY MILO® has joined paws with Sanrio’s Hello Kitty to release a collaborative t-shirt collection at A BATHING APE® stores and their online store. Hello Kitty first appeared in 1974 and has gone on to become an instantly-recognisable icon and symbol of kawaii culture across the world. Merchandise of Hello Kitty is available in 130 countries globally.
BAPE.COM WEB STORE/BAPEXLUSIVE™ Aoyama Branch
BABY MILO® and Hello Kitty have collaborated to fans delight numerous times in the past. This cute collection is actually a re-release and features the same original graphics. There are also some exclusives in the collection along with a kid’s line-up.
© 2021 SANRIO CO., LTD. APPROVAL NO. L629192
Dr. Martens x A BATHING APE® x mastermind JAPAN Shoe Collaboration Drops
01.July.2021 | FASHION
Three worlds collide as Dr. Martens, A BATHING APE®, and mastermind JAPAN, come together to collaboration on a new shoe collection. The line-up released worldwide on Dr. Martens as well as at BAPE on June 26.
Dr. Martens describes the shoes: “Three worlds collide. Our 1461 silhouette has been reimagined through both A BATHING APE®’s and mastermind JAPAN’s creative lens. Screen printed with A BATHING APE®’s ‘shark mouth’ on one shoe and mastermind JAPAN’s ‘skull’ on the other. Crafted from Smooth leather and detailed with a triple branded dog tag, antique black ‘mastermind JAPAN’ and ‘A BATHING APE®’ branded lace charms and a tri-branded sock liner. Finished with instantly recognisable Dr. Martens detailing such as a black and yellow heel loop and yellow welt stitching.”
A BATHING APE® x mastermind JAPAN x Dr. Martens 3 HOLE SHOES
Released: June 26, 2021
Sizes: US 7-11
Buy at Dr. Martens: https://www.drmartens.com/us/en/collaborations/bape-mastermind
Buy at BAPE: https://bape.com/pages/dr-marten-mmj
BAPE Official Website: https://www.bapeonline.com/home
Nike x atmos Release Exclusive Japanese Collection
31.May.2021 | FASHION
atmos teamed up with Nike as part of their ‘Move to Zero’ sustainability project to release a collection of Japan-exclusive colours of the Space Hippie model on Monday.
NIKE SPACE HIPPIE 01 | ¥15,400 (Tax Included)
NIKE SPACE HIPPIE 02 | ¥18,150 (Tax Included)
NIKE SPACE HIPPIE 03 | ¥21,450 (Tax Included)
OVER PRINT T-SHIRT (GUCCIMAZE) | ¥6,600 Each (Tax Included)
OVER PRINT T-SHIRT (COIN PARKING DELIVERY) | ¥6,600 (Tax Included)
OVER PRINT T-SHIRT (BOTANIZE) | ¥6,600 (Tax Included)
Free EMAKE CUSHION to the first 50 people
Space Hippie is Nike’s exploratory footwear collection inspired by life on Mars—where materials are scarce and there is no resupply mission. Created from scraps, or “space junk”, Space Hippie is the result of sustainable practices meeting radical design. The uppers are made from recycled polyester, and soles are a combination of Nike’s impact absorbing material used when making their ZoomX foam and material scraps. The plain shoebox, too, is made from recycled materials.
This new sustainable collection are upcycled designs made in collaboration with atmos, atmos pink, UNDEFEATED, BAI, and X-girl. There’s also a collection of t-shirts which are available on first-come, first-served basis to those who pick up a pair of Space Hippie sneakers. Designs were made by popular graphic artists GUCCIMAZE and COIN PARKING DELIVERY as well as the up-and-coming shop BOTANIZE.
Nike Move to Zero x atmos
Released: May 24, 2021 (Japan Only)
Product Page: https://www.atmos-tokyo.com/lp/space-hippie-lp-top
atmos Official Website: http://www.atmos-tokyo.com
Onitsuka Tiger x Doi Tung Sustainable Sneaker Collection Revealed
24.May.2021 | FASHION
Onitsuka Tiger has announced the release of a new sneaker collection in collaboration with the Doi Tung Development Project in Thailand. The collection will be released on May 24 at Onitsuka Tiger stores in Omotesando, Osaka Shinsaibashi, and Kobe, as well as the brand’s online store.
MEXICO 66 Unisex Model | ¥13,200 (Tax Included)
MEXICO 66 PARATY Unisex Model | ¥11,100 (Tax Included)
SERRANO Unsiex Model | ¥11,000 (Tax Included)
MEXICO 66 Thai Exclusive Model
Onitsuka Tiger is a Japanese sports fashion brand that combines heritage and innovation to create contemporary collections.
The Doi Tung Development Project is the leading project of Mae Fah Luang Foundation, a non-profit organisation. Onitsuka Tiger has banded together with the project to create sustainably-produced sneakers .
The Onitsuka Tiger x Doi Tung collection shines a spotlight on the traditional craftsmanship of Thailand’s craftsmen in three models: MEXICO 66, MEXICO 66 PARATY, and SERRANO. The sneaker’s designs feature hand-woven textiles inspired by traditional patterns from Thai culture. These textiles take a week to produce by hand from start to finish and are softer than fabric woven by machines. The combination of red and blue serves as a nod to Onitsuka Tiger’s signature look. The red and yellow fusion on the soles also represents the key colours of Doi Tung and Onitsuka Tiger.
The collaboration not only serves as an homage to Thai handiwork, but as an opportunity to create more jobs too. The sneakers also represent the relationship between Thailand and Japan.
Onitsuka Tiger x Doi Tung
Release Date: May 24, 2021
Available: Onitsuka Tiger Omotesando/Onitsuka Tiger Osaka Shinsaibashi/Onitsuka Tiger Kobe
Special Site: www.onitsukatiger.com/jp/ja-jp/mk/doitung
Sesame Street T-Shirt Collection Releases by AAPE BY A BATHING APE®
19.May.2021 | FASHION
AAPE BY A BATHING APE® released a new collection of Sesame Street tees and merchandise on Saturday as part of a partnership the brand formed with the American children’s television series.
The collection features familiar faces Elmo, Big Bird, Cookie Monster, and BAPE’s own gorilla character. The tees are available in standard black, white, purple, and for this collaboration, Cookie Monster Blue.
The fun line-up, which brings together the identities of both BAPE and Sesame Street, is offering a special box set of seven Sesame Street key chains to those who spend over ¥43,000 on this collection. An event to promote the collection will also take place at the Harajuku and Shibuya branches of AAPE STORE where Elmo and Ernie will make an appearance to greet buyers.
AAPE BY A BATHING APE® x Sesame Street
Released: May 15, 2021
Sesame Street x BAPE® Second Collaboration Launches
04.May.2021 | FASHION
The Sesame Street and BAPE® collaboration continues with pre-sales for the children’s line-up having launched at BAPE KIDS® Harajuku on April 29 and the men’s collection dropping at all A BATHING APE® stores and webstore on May 2.
This collaboration features familiar faces from the Sesame Street series including Elmo, the Cookie Monster, and Big Bird together with BAPE’s own BABY MILO®. It’s a fun and colourful collection of stripes tees, tees with big graphics on them, and more for the family to coordinate.
There are also special illustrations in line with Children’s Day in Japan which falls on May 5.
BAPE® x Sesame Street
Pre-Sales: April 29, 2021
Where: BAPE KIDS® Harajuku / BAPE KIDS® Yokohama Takashimaya / BAPE® Online
Released: May 2, 2021
Where: A BATHING APE® Stores (Select Branches Not Participating) / BAPE® Online
Product Page: https://bape.com/pages/sesame-street-gw
Japanese Illustrator Cotoh Tsumi Opens Exhibition in Tokyo
Japanese illustrator Cotoh Tsumi is now holding a solo exhibition of her iconic artwork at the atmos propeller street branch of Japanese sneaker select shop atmos in Tokyo. The exhibition, which is themed on girls wearing sneakers, is running until May 9.
Cotoh Tsumi became well-known for creating the visuals for the Japanese music unit YOASOBI. They also created the main visual for the atmos con Vol.8 event held last month and even released a capsule collection. Now, their “q” exhibition is being held at atmos propeller street’s Anicoremix Gallery. The subheading for the exhibition reads, “You understand surface-level cuteness, but if you say you know anything about me, you’re a liar.” The exhibition brings together illustrations from the artist’s archive.
Exclusive merchandise will also be sold such as t-shirts and posters
Cotoh Tsumi solo Exibition “q”
Running: April 28, 2021 – May 9, 2021
Where: Anicoremix Gallery (atmos propeller street)
*Prior booking is required to enter Anicoremix Gallery
Exhibition Details: https://www.anicoremixgallery.com/exhibition/cotoh-tsumi-q-2021/
atmos Official Website: http://www.atmos-tokyo.com
Japan Releases its First Virtual Sneakers AIR SMOKE 1™ Worldwide
23.April.2021 | FASHION
1SEC is a virtual reality company specialising in the development of AI and 3D virtual human technology. It has offices in both Los Angeles and Tokyo. It also owns its own digital fashion label, 1Block, from which it released Japan’s first-ever virtual sneakers, AIR SMOKE 1™, on Thursday (April 22).
Copyright © 2021 1SEC Inc. All Rights Reserved.
AIR SMOKE 1™
“These collectible virtual sneakers are inspired by the iconic silhouettes that we’ve all seen before. The rainbow color scheme is a symbol of diversity values, the unreal smoke gushing from the sole, the flowing texture and exuberance are inspired by the hippie movement of the past.”
Copyright © 2021 1SEC Inc. All Rights Reserved.
Stylish Bags and Sneakers Arrive at Camper’s Pop-Up Shop in Isetan Shinjuku
Shoe, boots, and sneaker brand Camper opened a pop-up shop at Isetan Shinjuku on Wednesday which is set to run until April 27. The shop is a collaboration with Japanese textile designer Masaru Suzuki who has provided his iconic designs to a collection of bags and sneakers that you can get your hands on. The shop also has a display designed by Suzuki.
Pop-Up Store Line-Up
HOP STEP LIFE | ¥19,800 (Tax Included)
ANIMAL BISCUIT | ¥22,000 (Tax Included)
CHARM POINT | ¥5,500 (Tax Included)
TWINS by MASARU SUZUKI (Women’s) | ¥25,300 (Tax Included)
TWINS by MASARU SUZUKI (Men’s) | ¥25,300 (Tax Included)
TWINS by MASARU SUZUKI (Kid’s) | From ¥12,100 (Tax Included)
Men’s Building – “CAMALEON 1975” Pop-Up Store
Men’s Building Pop-Up Store Original Novelty
This marks Camper’s third long-awaited collaboration with Masaru Suzuki and the first in four years, and this time the series adds shoes to the mix in addition to the popular bags. Suzuki visited Camper’s main office in Majorca, Spain, for detailed discussions on the designs.
Suzuki is set to attend the pop-up event on April 17. Customers who spend over ¥5,500 (tax included) on this day will receive a fabric swatch signed by Suzuki. Additionally, the men’s building of Isetan Shinjuku is also opening its CAMALEON 1975 pop-up shop once again selling shoes made from recycled materials from Camper. Those who spend over ¥14,300 (tax included) at this shop will receive a free eco-friendly bag made from 100% recycled nylon.
ISETAN x CAMPER Pop-Up Store
Running: April 14, 2021 – April 27, 2021
Where: Isetan Shinjuku
ISETAN x CAMPTER/Masaru Suzuku: Main Building Floors 1F & 2F
CAMALEON 1975: Men’s Building Floor B1F
Opening Hours: 10:00-20:00
Official Website: https://www.camper.com/
KEEN x Murasaki Sports Collaborate on Footwear Release
13.April.2021 | FASHION
Murasaki Sports and outdoor/footwear brand KEEN released a new limited-edition model of KEEN’s NEWPORT H²O shoes, the NEWPORTのH2, on April 10.
KEEN x Murasaki Sports Limited Edition “NEWPORT H2”
The designer for the alternative models is GRINDLODGE garage project who have captured the gorgeous ocean with the sun and trees reflected on the water surface on them. This design is created using the company’s grinder tool which makes each and every pair of shoes unique. The footwear is equipped with KEEN’s Newport H2 technology so they can be worn both in and out of the water.
Murasaki Sports is donating 10% of the proceeds made from these limited-edition models to Umi Sakura to help keep Japan’s oceans clean. Additionally, Umi Sakura, Murasaki Sports, and KEEN will begin rolling out their two-month #ACTIONFORCHANGE campaign this month in the run up to World Oceans Day which begins on June 8, 2021.
Murasaki Sports aims to teach more people engaged in sports such as surfing about importance preserving the environment through this campaign and footwear release. The brand is one supported by the youth of Japan, so the campaign hopes to pass down these messages of sustainability to young people.
KEEN x Murasaki Sports Limited Edition Newport H2
Released: April 10, 2021 (Limited Edition)
Where: Murasaki Sports
Online Store: https://bit.ly/3cJmKAR
#ACTIONFORCHANGE Instagram Campaign
Running: April 5, 2021 – June 30, 2021
Present for Participating: Special tongs that can be used for picking up trash, camping, and more
How to Participate
・Method A: Post a photo of you in action
Take a photo of you that captures making the ocean beautiful and post on Instagram with the hashtag #アクションフォーチェンジ and/or #ACTIONFORCHANGE and tag Umi Sakura @umisakura_official
・Method B: Repost the official campaign posts
Repost the posts on Umi Sakura @umisakura_official, KEEN @keen_japan, and Murasaki Sports’ @murasakisports_official, that have the hashtag #アクションフォーチェンジ on them along with the hashtag #アクションフォーチェンジ and tag Umi Sakura in your post.
*Winners will receive a DM from Umi Sakura’s official Twitter account (@umisakura_official)
Umi Sakura: https://umisakura.com/
New Balance Reunites With Natsume Mito on New Sneaker Collection
09.April.2021 | FASHION
It’s been seven years since New Balance Japan launched its ‘Sneaker and Me’ campaign in collaboration with Japanese model Natsume Mito. The pair have now come together again in promotion of the brand’s new edition of its 996 models, the ‘WL996’ lifestyle models for women, with Mito donning the sneakers in a look-book of outfits coordinated by Mito herself. “Even though the sneakers and their form haven’t changed since I first wore them back then,” she explains, “I really felt that these 996’s lend more room to look good on adults. I also understand why these shoes have been loved for so long. I want to become someone like that too, so I admire the appearance of the 996’s.”
Mito shows off her looks in a short interview with New Balance in the video below.
The 996 models followed the 990’s which released in 1982 as the third in the 99X series. They made their debut in 1988 in the US and have long since been enjoyed not only as running shoes but everyday shoes too. They’re a long seller in New Balance’s books.