Hello Kitty Movie to be Directed by Jennifer Coyle and Leo Matsuda
Sanrio and Warner Bros. Japan have announced the release of the first-ever Hollywood adaptation Hello Kitty movie which will be directed by animation veterans Jennifer Coyle and Leo Matsuda. New Line Cinema and Flynn Picture Company are on board for the film which will be a hybrid fusion of live-action and animation. The film’s title and release date have yet to be announced but it has been confirmed that it will be released worldwide.
Ⓒ 2021 SANRIO CO.,LTD.
Jennifer Coyle and Leo Matsuda are top-class artists and directors who bring their incredible history in and experience working with animation to the project. This marks their first collaboration, both of them beating many other directors to the job.
Coyle’s early days are rooted in series such as King of the Hill where she was a storyboard artist. She worked as a producer for the HBO Max animated series Harley Quinn and has also directed episodes in the hit animated series Bob’s Burgers, lent her penned her art for The Spectacular Spider-Man, and more.
Jennifer Coyle Photo by Andrew Marlin
Jennifer Coyle | Comment
“This is not only a rare chance to bring a beloved character to life, but also to spread the message of love, friendship and inclusivity that Hello Kitty stands for. The world so needs her brand of joy and happiness.”
Matsuda is a Brazilian director whose career began at Walt Disney Animation. He has worked on films such as Big Hero 6, Zootopia, Ralph Breaks the Internet and most recently Abominable for DreamWorks Animation.
Leo Matsuda Photo by Peter Lefevre Photography
Leo Matsuda | Comment
“Growing up in Brazil with a Japanese family, I was surrounded by the whimsy of Hello Kitty and it served as a reminder that it’s okay to be different. Along with Jen, FlynnPictureCo. and New Line, I am delighted by this incredible opportunity to work with one of the most universally beloved characters and expand their relatable Sanrio stories even further.”
Sanrio Official Website: https://www.sanrio.co.jp/
Saki Ashizawa to Perform at SANRIO Virtual Fes in Sanrio Puroland Event
29.November.2021 | ANIME&GAME
Saki Ashizawa, a member of the virtual music production company RIOT MUSIC, will perform at Sanrio’s first-ever event in the metaverse ‘SANRIO Virtual Fes in Sanrio Puroland.’ The music and entertainment festival will take place on December 11 and 12, with Ashizawa taking the stage on December 12.
Chosen as the second artist to perform on the 12th, Ashizawa will appear during the B3: FUTURE STAGE, which will blend both kawaii and futuristic space elements. Fans can also look forward to the Saki Ashizawa x Badtz-Maru collaboration figures for sale at the event’s digital store.
With a sharp and aggressive voice filled with passion, Ashizawa’s performances are one-of-a-kind. Singing since before she can remember, she’s said that singing is now the only way she knows how to live. Initially singing for fun, after meeting her current producer, she realized that even if she wasn’t perfect she could still connect with people through her music. In 2020, she decided to go pro and joined RIOT MUSIC. She continues to perform to connect with the audience’s heart.
©‘21 SANRIO 著作（株）サンリオ
Cardcaptor Sakura and Sanrio Collaborate on New Collection
A new collection of goods featuring Sakura Kinomoto and popular Sanrio characters is here! The collection features everyone’s favorite magical girl combined with beloved characters such as Hello Kitty, My Melody Pompompurin, Cinnamoroll, and Kuromi.
The Cardcaptor Sakura manga series was serialized from 1996 until 2000 in the monthly girls’ manga magazine Nakayoshi. In 2016, a new version of the series was released titled Cardcaptor Sakura: Clear Card and the magical girl series is celebrating its 25th anniversary in 2021. An anime series aired from 1998 to 2000, with a Clear Card adaptation airing in 2018.
This is the second collaboration between Sanrio and Cardcaptor Sakura, with the first coming in 2018 with Little Twin Stars. In these collaboration designs, each Sanrio character wears costumes made by Sakura’s best friend Tomoyo, and Sakura wears a special costume with Hello Kitty and My Melody ears. One of these designs is only available at official Sanrio stores.
Sanrio Store Designs
The Sanrio Characters x Cardcaptor Sakura series will be available starting November 26 at Sanrio stores and November 25 at the Sanrio online shop.
Drawstring Bag Set: ¥1,980
Secret Acrylic Keychains (6 varieties): ¥715 each
Acrylic keychains and charms will come in blind packaging. Five of the designs have been revealed, but there is a sixth secret one to find!
Square Tags (5 varieties): ¥660 each / A5 Clear Folder (6 varieties): ¥385 each
Special Rubber Mascot Keychains
These keychains will be available in capsule machines nationwide, and in March 2022, Cardcaptor Sakura x Sanrio plushies will also be available!
©️C,ST/K,EP,N ©️’21 SANRIO 著作(株)サンリオ
Sanrio Characters x Cardcaptor Sakura
Sanrio Starts First Multiprotagonist Manga Series ‘Maimaimaigoen,’ Focusing on Growing Pains
19.November.2021 | ANIME&GAME
Sanrio has started an ambitious new manga project. ‘Maimaimaigoen’ is currently being serialized on the Young Ace UP website, and a special music video by Vocaloid producer Kairiki Bear has been released to celebrate the series start. A free game is also under development and is scheduled to be released during 2021.
Nursery School Students: (From the Top Row, Left) Maria, Hikaru, Shinta, Kanata, Daigorou, Lion, Lime, Zoya (From the Bottom Row, Left) Madoka, Yuzuriha, Hayate, Mamoru, Rinrin, Wataru, Daiya, Aki
Teachers: (From the Left) Yuu Okada, Rumi
The Mysterious Lifeform, ‘Froggy Egg’
‘Maimaimaigoen’ is an ensemble drama series focusing on emotional growing pains. In an age where many people feel uncomfortable in their own skin, this story is sure to hit close to home, affirming that it’s perfectly okay to be just the way you are. The story invites readers into the world of many diverse characters, each with incredible individuality. ‘Maimaimaigoen’ aims to team up with unique creators in the future, and with that in mind, Sanrio has released some guidelines for fan content. This is the first time Sanrio has ever directly offered support to fan creators.
To commemorate the manga’s release, a collaborative music video with popular Vocaloid creator Kairiki Bear is now available to watch on YouTube. The artist has over 560,000 subscribers.
The latest information about the project will be released on pixivFANBOX, along with new creator content and behind-the-scenes stories. Don’t miss it!
One day, a group of nursery school students and their teacher, Yuu, go on a field trip to Sanrio Puroland. Suddenly, they are swept away into a deserted amusement park called ‘Yuuropia.’
Froggy Egg, a mysterious creature from this strange world, explains that by completing the attractions in the park, the children can return to their world…
Kairiki Bear Official YouTube: https://www.youtube.com/user/kairikibear
Young Ace UP Page: https://web-ace.jp/youngaceup/contents/1000191/episode/5857/
Official Site: https://www.sanrio.co.jp/
SHIBUYA109 Taken Over by Sanrio’s Popular Character Kuromi
Kuromi is taking over the fashion headquarters of Japan! The #WorldKuromificationProject x SHIBUYA109 Autumn Campaign featuring My Melody’s punk rival is currently underway until November 21, 2021!
Kuromi Pop-up Shop: Let the #WorldKuromification Process Begin!
Kuromi came up with the #WorldKuromificationProject to inspire people to become their best possible selves. It’s also a way to create more ‘Kuromies’: what Kuromi calls her fans. SHIBUYA109, a hotspot for trending fashion and new styles, is the perfect spot for the character to help people find themselves through fashion and pop culture.
During the event period, the famous building will be decorated from top to bottom in Kuromi swag, and original collaboration goods with popular brands will be available for pre-sale. A pop-up store will be selling unique Kuromi items, so don’t miss out on these before they disappear! A campaign will also be held to give away tickets to Sanrio Puroland, and visitors will discover plenty of photo spots and other surprises as they explore SHIBUYA109.
#WorldKuromificationProject x SHIBUYA109 Autumn Campaign
Running: November 3 – November 21, 2021
Address: SHIBUYA109 (2-29-1 Dogenzaka, Shibuya)
Sanrio Puroland to Hold First Virtual Music Festival
Get ready for your trip to Virtual Sanrio Puroland! For the first time ever, Sanrio is teaming up with U.S. company VRChat for an entirely virtual music festival, SANRIO Virtual Fes in Sanrio Puroland on December 11 and December 12, 2021. Guests will be able to enjoy the event using a VR Headset, a PC, or a smartphone.
The concert space will feature both live and virtual artists (VTubers), as well as popular Sanrio characters in a massive five-story underground space beneath Virtual Sanrio Puroland. Participants will also be able to transform their avatar into the Sanrio character of their choice during the event! High-fiving other concert-goers will result in an explosion of Hello Kitty bows, and there will be plenty of surprises during the music performances, so don’t miss it!
The lineup for the event includes Kizuna AI, Hatsune Miku+PinocchioP, AKB48(Team8), CHiCO with HoneyWorks, Haneru Inaba, Kaede Higuchi, KMNZ, VALSHE, Hakushi Hasegawa, YuNi, Pasocom Music Club, Mom, Megu Shinonome, AMOKA, Yukichi Kasaku/men, LAUSBUB, and Kinu. Plenty of Sanrio characters will also make appearances, including Hello Kitty, Cinnomoroll, Kuromi, Cogimyun, and Hapidanbui.
Who are you looking forward to seeing perform in this adorable virtual space?
©‘21 SANRIO ©’21 SANRIO SP-M © ‘21 SANRIO S/F・G 著作(株)サンリオ
©AKB48 ©Kizuna AI ©BANDAI NAMCO Arts Inc. ©ANYCOLOR, Inc. Art by KEI ©Crypton Future Media, INC.
SANRIO Virtual Fes in Sanrio Puroland
Dates: December 11 & 12, 2021
Stream Open at 15:00, Show airs from 17:00-22:00
Location: Virtual Sanrio Puroland
Official Site: https://v-Fes.sanrio.co.jp
Roppongi Hills Observation Deck to Hold Christmas in the Sky 2021 Event
08.November.2021 | SPOT
Celebrate the Christmas season in the sky! From November 1 until December 26, 2021, the Roppongi Hills Observation Deck will transform into a red and green holiday wonderland for the Christmas in the Sky 2021 event.
This year’s theme for the Sky Deck, located on the roof of Mori Tower, is ‘Sky Chill.’ Guests are invited to just chill out while 270 meters above sea level enjoying a 360 view of the Tokyo cityscape. On Christmas Day, the annual Christmas Star Garzing Event will be held, featuring commentary from various astronomy experts.
Tokyo City View, located inside on the 52nd floor, is currently holding the 60th anniversary Sanrio Exhibition: The Beginning of Kawaii. The main art piece for the exhibition, the Unforgettable Tower, will be lit up with Christmas decorations, so be sure to snap a picture!
The restaurant in Tokyo City View, THE SUN & THE MOON, will be serving a limited-time Christmas menu as well.
A photo spot on the Sky Deck will feature a Sanrio Christmas design starting November 20!
Christmas in the Sky 2021
Running: November 1 – December 26, 2021
Hours: Tokyo City View 10:00-22:00 (Last entry at 21:30) / Sky Deck 11:00-22:00 (Last Entry at 21:30) *Sky Deck event to start November 20, closed during inclement weather.
Special Christmas Star Gazing Event: https://tcv.roppongihills.com/jp/tenmon/
Official Site: http://tcv.roppongihills.com/
Baskin-Robbins to Collaborate with Pompompurin for a Limited Time
01.November.2021 | FOOD
Sanrio character Pompompurin is taking over Baskin-Robbins locations throughout Japan for the entire month of November!
Custard Pudding Flavor
Pompompurin’s Friendly Sundae
Pompompurin’s Smiley Sundae
Pompompurin’s Variety Box Set
Pompompurin’s Variety Box Set
Sanrio Characters Ice Cream Cake
Sanrio Characters Christmas Cake
Original Sanrio Freezer Bag
Pompompurin products will be available during the month of November, while Cinnamoroll will be the focus during December.
The Custard Pudding features a blend of mild and rich custard ice cream and bittersweet caramel ice cream. Those ordering double scoops should check out the cup’s design, available in two patterns: one features Pompompurin in a Baskin-Robbins uniform, while the other displays Sanrio characters relaxing and chowing down on ice cream together. Those wanting to enjoy their sweets at home can grab the variety box, packed with Sanrio goodness. A limited quantity of fluffy blankets will be available at participating locations.
Pompompurin’s Ice Cream Shop
Baskin-Robbins Ice Cream
Running: November 1 – November 30, 2021
Official Site: https://www.31ice.co.jp/
Mario, Pokemon, and Other Iconic Characters Dance Together at USJ’s New Parade for Spring 2022
26.October.2021 | SPOT
After a year on hiatus, Universal Studios Japan will be bringing back the daytime parade with the ‘NO LIMIT! PARADE,’ scheduled to be held for a year starting in Spring 2022.
The ‘NO LIMIT! PARADE’ is like a dance party, unifying each guest as one with the power of dance. The energetic entertainment turns everybody into “the protagonist.”
In addition to well-known
park characters like the Minions and Hello Kitty, Mario and his Nintendo friends will also be joining the parade from their home in the super popular Super Nintendo World™, bringing some Pokémon buddies along for the ride. The various worlds will collide to a range of party tracks, from 60’s rock to modern EDM, with each character performing a representative dance.
By dancing with these iconic characters and entertainers, everybody can become “The Protagonist” – young or old! The grand finale of each parade truly pushes the meaning of NO LIMITS, with production exceeding all expectations. Each visitor will feel their mind and body growing “Super Energetic” from all the fun with this all-new entertainment experience!
Become one with the all-star cast at the ‘NO LIMIT! PARADE!’
WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)
Minions and all related elements and indicia TM & © 2021 Universal Studios. All rights reserved.
TM & © 2021 Sesame Workshop
© 2021 Peanuts Worldwide LLC
© 2021 SANRIO CO., LTD. APPROVAL NO. EJ1100402
TM & © Universal Studios & Amblin Entertainment
© 2021 UNIVERSAL STUDIOS
©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc. /GAME FREAK inc.
TM & © Universal Studios. All rights reserved.
Universal Studios Japan ‘NO LIMIT! PARADE’
Official Site: https://www.usj.co.jp/
Hello Kitty and Cosmetics Company Shu Uemura Release Holiday Collection
23.October.2021 | FASHION
Japanese cosmetics brand Shu Uemura is releasing two new holiday collections in collaboration with beloved Sanrio character Hello Kitty! The first collection, featuring twelve items, will go on sale on November 1, 2021, and the second collection, featuring four items, will be available on November 15, 2021. Only limited quantities will be available. Preorders are now available on the official online store. Certain products will also be available at Sanrioworld GINZA 1F starting October 30 to celebrate the new collaboration.
Bold, edgy, and chic makeup looks
Rich Collection Lineup
1st Collection Lineup
Rock the Party Palette (6 limited-time colors/ 4 existing colors): ¥9,900 (Tax Included)
Discogram Eye Palette (6 limited-time colors): ¥7,150 (Tax Included)
Unlimited Disco Glitz Lipstick (2 limited-time colors): ¥4,070 (Tax Included)
Unlimited Satin Lipstick (2 limited-time colors): ¥4,070 (Tax Included)
Unlimited Lacquer Shine Lipstick (1 limited-time color/1 existing color): ¥3,740 (Tax Included)
Unlimited Cream Lipstick (2 limited-time colors): ¥4,180 (Tax Included)
Ulim8∞Sublime Beauty Cleansing Oil (Limited-time packaging) 450ml: ¥12,650 (Tax Included) / 150ml: ¥5,060 (Tax Included)
Limited-Time Channel Goods
*Available only at the official online store and Global Flagship Beauty Boutiques
Unlimited Satin Lipstick VIP Auburn: ¥4,070 (Tax Included)
Hard Formula 9 Seal Brown: ¥2,860 (Tax Included)
Rock the Party Premium Makeup Box: ¥35,200 (Tax Included)
Rock the Party Mini Lipstick Set: ¥7,150 (Tax Included)
*Available only at the official online store and Global Flagship Beauty Boutiques
The new collaborative collection is inspired by Tokyo nightlife and is perfect for creating both a glamorous rock ‘n roll look or something more soft and sweet. A number of new shades of eyeshadow and lipstick appear in this holiday collection, so why not snag some of these high-quality goods before they’re gone?
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
shu uemura x Hello Kitty 1st Collection
Limited-Time Release Starting November 1, 2021 / 12 Items Total
Preorders Begin October 15, 2021
Limited-Time Release Starting November 15, 2021 / 4 Items Total
Preorders Begin November 8, 2021
Where to Buy:
Shu Uemura Locations Nationwide and Online / Global Flagship Beauty Boutiques
Official Site: https://www.shuuemura.jp
Hello Kitty and Pierre Hermé Collaboration Series Coming to Sanrio Stores
Everyone’s favorite cartoon cat Hello Kitty is about to celebrate her birthday! To celebrate, Sanrio is releasing a collection of limited-time goods in collaboration with world-famous patisserie Pierre Hermé starting October 20, 2021. These items will be on sale at Sanrio stores nationwide, in specific department stores, and on the official Sanrio online store.
Collaboration with Hello Kitty’s favorite sweet, Ispahan
Ispahan, a raspberry cake, is Hermé’s signature dessert. For Hello Kitty’s birthday celebration the creator drew the character in an elegant rose-inspired dress inspired by the sweet. This design was made with the hope that Hello Kitty will continue to bring different people and cultures together for years to come.
Mascot Keychain Hello Kitty/Mimmy: ¥2,530
Accessory Case: ¥3,080
Inspired by Pierre Hermé’s Ispahan and Satine sweets, fans will love these colorful goods perfect for a birthday celebration.
Hello Kitty Birthday Doll: ¥15,400 (Tax Included)
Each year a Hello Kitty Birthday Doll is released, and 2021 is no different! This year, the doll is wearing an elegant dress designed exclusively for the collaboration. Each one has an embroidered serial number on the left leg, and quantities will be limited.
Gâteau Anniversaire Hello Kitty: ¥2,640 (Tax Included)
This special birthday dessert will be available at Pierre Hermé Paris Aoyama from November 1 to November 15. It includes a special Hello Kitty Ispahan along with a scoop of rose ice cream and a dusting of raspberry powder!
©’21 SANRIO 著作（株）サンリオ
Hello Kitty and Pierre Hermé Collaboration Design Series
Release Date: October 20, 2021
Sanrio Official Goods Page: https://www.sanrio.co.jp/goodsinfo/kt-pierreherme-202110/
Hello Kitty and Pierre Hermé Birthday Doll 2021
Price: ¥15,400 (Tax Included)
Release Date: October 20, 2021
Where to Buy: Sanrio Stores, Sanrio Areas at Department Stores
Gâteau Anniversaire Hello Kitty
Available: November 1 – 15, 2021 *Limited-time only
Where to Buy: Pierre Hermé Paris Aoyama 2F Heaven
Kuromi Shop Opens for Limited Time Only at Hello Kitty Japan DiverCity Tokyo Plaza
The Hello Kitty Japan DiverCity Tokyo Plaza shop is about to be taken over by Kuromi! Located on the second floor of the complex, the store will be transformed into a new concept shop starting October 8, 2021, until January 10, 2022.
Limited-Time Event Merchandise
Kuromi is the rival of My Melody and is popular among Gen-Z for her punk style and mischievous attitude. The character will cast her spell on the store as a prank, and will completely strip the location of all of its pink and red coloring, replacing it with a monotone look.
Along with the new decorations, certain goods and sweets will only be available during the event period. A photo spot will be open for a limited time, along with a Sanrio Purikura machine imported from Korea for the first time! DiverCity will decorate the entrance and interior of the building to celebrate the event as well, so don’t miss out!
ⓒ 2021 SANRIO CO.,LTD 著作：㈱サンリオ
Hello Kitty Japan DiverCity Tokyo Plaza
Concept Shop Open: October 8, 2021 – January 10, 2022
DiverCity Tokyo Plaza ‘Kuromi’s Mischief Mission’
Running: October 8 – November 11, 2021
Address: Diver City Tokyo Plaza 2F(1-1-10 Aomi, Koto-ku, Tokyo)
Access: 3 minutes walk from Tokyo Teleport Station on the Rinkai Line / 5-minute walk from Daiba Station on the Yurikamome Line
Pompompurin Celebrates 25th Anniversary with Two-Day Picnic Event
13.October.2021 | Uncategorized
To celebrate the 25th anniversary of Sanrio’s popular Golden Retriever character Pompompurin, Sanrio Puroland will hold a two-day picnic event in Tama Central Park on November 6 and November 13, 2021!
The picnic will allow fans to spend some quality time with their favorite character while enjoying the lush greenery of Tama Central Park, located right next to Sanrio Puroland. Guests can chow down on the special Yellow Bun Teri-Mayo Burger, bone-in sausage, fried chicken, and a healthy salad while snapping pictures of the scenery. A limited-edition T-shirt will be available, along with a picnic mat and some cute Pompompurin figures, so don’t miss out!
Pompompurin’s Happy Picnic at Tama Central Park
Dates: November 6 and November 13, 2021, from 12:00-13:15
(The event will be postponed to the following day in the case of rain.)
Location: Tama Central Park