Mister Donut Japan released its new tasty collection of limited-edition doughnuts in collaboration with Gion Tsujiri, the famous tea shop in Kyoto from April 9. 

The Line Up

Fluffy Uji Matcha Mochi with Black Honey 

Fluffy Uji Matcha Mochi with Soybean Whipped Cream 

Fluffy Uji Matcha with Azuki Red Beans Mochi 

Pon de Double Uji Matcha

Pon de Double Uji Matcha with Black Honey Mochi

Pon de Double Uji Matcha with Soybean Whipped Cream and Azuki Red Beans 

Uji Matcha Chocolate, Azuki Red Beans and Rice Cake Balls Pie

Special Edition: Mister Donut Voucher Card with Masaki Sudaミ

The 1st edition of collection released on March 12 with the theme of colouration 

that enhances the colour of matcha. The new edition launching this time was developed with the theme of Japanese ingredients such as black honey that brings harmony with matcha.  “Fluffy Uji Matcha” series consist of 3 flavours made of luxurious Kyoto Uji Matcha with fluffy donut which marks its first appearance of this year. “Fluffy Uji Matcha with Black Honey” is a glossy doughnut coated with matcha chocolate with black honey filling. A wide variety of doughnut featuring 7 combinations of matcha and Japanese ingredients are unbearably delicious and unmissable. 

Mister Donut holds a promotional campaign in collaboration with the Japanese movie God of Kinema starring Masaki Suda, current image model of the brand. 

During the campaign, follow Mister Donut’s official Twitter account and upload pictures of the collection with hashtag  “#ミスドでつや抹茶” and 428 lucky customers can win a voucher worth ¥500 with exclusive design features Masaki Suda.  Additionally, 67 lucky customers who have also participated in the 1st edition of Mister Donut ×Gion Tsujiri collection campaign previously can receive a voucher worth ¥2,000. 

Enjoy popular limited-edition doughnuts with Gion Tsujiri until your heart’s content. 

The Moomin Cafe at Tokyo Dome City LaQua introduced a breakfast menu on April 1.

Hot Ham & Cheese Sandwich: One – ¥510 (Tax Included) / Two – ¥800 (Tax Included)

Hattifatteners Hot Dog: ¥600 (Tax Included)

Northern Europe Breakfast Plate | ¥1,500 (Tax Included)

Open Fruit Sandwich | ¥700 (Tax Included)

Five fun and delicious items arrive at the Moomin Cafe for the spring season, each with a reference or design inspired by the beloved Moomins.

The popular French characters Gaspard and Lisa are getting their own themed menu at Le Cafe la Boutique du Joel Robuchon in Tokyo. The menu will be served from April 24 to May 9 and takes inspiration from Anne Gutman and Georg Hallensleben’s children’s book series.

Gaspard and Lisa One Plate & Cocktail Set | ¥3,300 (Tax Included)

Non-Alcoholic Strawberry & Lychee Cocktail | ¥990 (Tax Included)

Strawberry Galette (With Coffee or Tea) | ¥2,420 (Tax Included)

Coasters

Pouch

The first 500 customers who order something from the menu will receive a free coaster, and those who spend over ¥5,000 will get a special pouch.

Enter the charming world of Gaspard and Lisa with this cute themed menu.

(C) 2021 Anne Gutman & Georg Hallensleben / Hachette Livre

Japan’s 203-year-old confectionery shop Eitaro Sohonpo is rolling out a new series of delicious delights over the next three weeks at Nihonbashi E-Chaya.

Week One: From April 7, 2021 all year round

Nihonbashi Dorayaki: Ham & Cheese/Egg Salad/Anko Mochi – ¥303 Each (Tax Included)

Week Two: April 14, 2021 – April 28, 2021

Assorted Sweets Set | ¥1,000 (Tax Included)

Week Three: April 21, 2021 – April 28, 2021 (and the same dates every month from May)

Mangetsu Mochi Omusubi | ¥270 (Tax Included)

Exclusive to Nihonbashi E-Chaya, the new release includes two different deli-style dorayaki as well as an anko red bean paste version, a plate of assorted Japanese sweets, and a red rice ball made with black-eyed peas instead of sesame seeds. Red rice was often consumed on joyous occasions during the Edo period.

Japan’s five Peanuts comic-themed cafes are now holding a birthday plan campaign in celebration of the series’ 70th anniversary.

Each cafe branch is offering something different

PEANUTS Cafe Nakameguro x WHYTROPHY With Birthday Rosette

PEANUTS DINER Yokohama With Embroidered Striped Pin

PEANUTS DINER Kobe With Embroidered Striped Pin

PEANUTS Cafe Snoopy Museum With Tote Bag

PEANUTS Cafe Nagoya With Tote Bag

Campaign Art

Customers at the cafes will also be randomly selected to stay at the PEANUTS HOTEL and will receive a free sticker as pictured above. All who order the birthday plan and their group will even receive a free present.

(C) 2021 Peanuts Worldwide LLC　(短縮形 (C) 2021 Peanuts)

Keio Plaza Hotel will turn 50-years-old on May 1, 2021. To celebrate its 50th anniversary, the hotel has announced a special room plan which will take place in its Imperial Suite Room, the only room in the hotel that still has the same design as when it first opened 50 years ago.

The Imperial Suite Room sits on the 41st floor of the hotel, offering a panoramic view of the east and west of Tokyo. This premium suite has been stayed in by countless VIPs and state guests. The concept for its design was conceived by Japanese modernist designer Isamu Kenmochi who is known as a pioneer of the ‘Japanese-Modern’ style.

Guest staying in the room for this plan will be greeted and serviced by a concierge. An optional tour of the hotel will also be offered by the concierge who is an expert in its history.

Before dinner, guests will be treated to a piano performance and enjoy some aperitifs made by the bartender. The bartender in question has won numerous awards at cocktail competitions and can make a drink catered to guests’ preferences. 

Dinner is enjoyed with a front-row seat of Tokyo’s nightscape from up on the 44th floor. The full course meal is made with seasonal ingredients chosen by the head chef and comes with wine selected by the hotel’s sommelier. As a freebie, guests are given delicious baked confections as well as a bath towel embroidered with their own name.

It’s been seven years since New Balance Japan launched its ‘Sneaker and Me’ campaign in collaboration with Japanese model Natsume Mito. The pair have now come together again in promotion of the brand’s new edition of its 996 models, the ‘WL996’ lifestyle models for women, with Mito donning the sneakers in a look-book of outfits coordinated by Mito herself.  “Even though the sneakers and their form haven’t changed since I first wore them back then,” she explains, “I really felt that these 996’s lend more room to look good on adults. I also understand why these shoes have been loved for so long. I want to become someone like that too, so I admire the appearance of the 996’s.”

Mito shows off her looks in a short interview with New Balance in the video below.

The 996 models followed the 990’s which released in 1982 as the third in the 99X series. They made their debut in 1988 in the US and have long since been enjoyed not only as running shoes but everyday shoes too. They’re a long seller in New Balance’s books.

To commemorate her exhibition “EGO” exhibition currently taking place at Anicoremix Gallery in Harajuku, Japanese illustrator Mai Yoneyama has released a collection of limited-edition t-shirts in collaboration with the sneaker brand atmos. The exhibition, which is showcasing many of Yoneyama’s works, is running until April 14.

Wear Mai Yoneyama’s iconic pop style wherever you go with these limited-edition tees.

The popular LINE Friends characters now have their own pop-up cafe inside Ikebukuro PARCO which is running until April 25. The characters form part of a series of stickers used on the Japanese messaging app LINE which is used by other 200 million people worldwide.

The Menu

Brown’s Beef Burger | ¥1,250

Lattes | ¥950

LINE FRIENDS Parfaits | ¥1,100 Each

Cafe-Original Merchandise

Alphabet Die-Cut Stickers | ¥330 Each

Lunch Tote Bag | ¥1,650

Brown Mug | Available to the first 300 people who visit to the cafe

Join Brown, Cony, and Sally as they serve up a fun and tasty menu along with a collection of merchandise exclusive to the cafe as well as items also sold at the LINE Friends Store.

“Grunge for Luxury” is the concept of glamb’s wardrobe, a Japanese fashion brand that fuses rock with elegance. The brand released a special collection in collaboration with the TV anime series Jujutsu Kaisen on April 1 at their stores and official website.

glamb have captured the cursed techniques known as ‘jujutsu’ of three characters from the show—Yuji Itadori, Nobara Kugisaki, and Satoru Gojoin—in a collection of five items.

Take a look at the line-up below.

Fushiguro reversible ska JKT | ¥38,500

This reversable satin piece is made in the style of an authentic Japanese sukajan jacket which is influenced by baseball jackets. The item features an embroidered bade of the school from the anime and a colourful collage of the demonic shikigami.

Sukuna long sleeves T | ¥11,000

These long-sleeve t-shirts represent the anime’s antagonist Ryomen Sukuna with his ‘King of Curses’ title at the top and a demonic cave-like mouth underneath a Japanese torii gate.

Itadori T | ¥7,590

This t-shirt features series protagonist Yuji in a classic glamb-style splash paint look and with a punk-style font, capturing his personality.

Kugisaki T | ¥7,590

Nobara’s tee features her hammers and has her surrounded by floating nails.

 Gojo T | ¥7,590

Finally, Satoru’s tee showcases his Unlimited Void in two cuts as seen in the anime series – a memorable scene for fans.

©芥見下々／集英社・呪術廻戦製作委員会

Japanese outdoor brand NANGA released a collection of items last week in collaboration with the anime series Laid-Back Camp, including the jackets worn by the two main characters in the series as well as their sleeping bags. If you’re a camper yourself, you won’t want to miss out on this.

Get a free 185mm acrylic stand when you buy a jacket

Get a free pin when you buy the sleeping bag

The items include TAKIBI-original down jackets as well as original 450DX sleeping bags as used by Nadeshiko and Rin in the anime series. Now fans can stay warm and cosy like those two when they’re out camping.

©あfろ・芳文社／野外活動委員会

After one year since their first collaboration, A BATHING APE® and COMME des GARCONS released their second collection at BAPE STORE® and COMME des GARCONS OSAKA on April 3 featuring a new line-up that emphasises everything quintessential about both brands.

The collection includes full-zip hoodies, sweat shorts, tapered pants, and more, all branded with BAPE and GARCONS’ logos and serving hard, casual vibes. The brands released a look-book as pictured below with a simple yet aesthetic style.