Teddy bear, the icon of cuteness has been transformed into a Samurai.
The previous “Boy’s May festival teddy bear” sold out quickly since it was a limited quantity product. This year, teddy bear will become a “Samurai” wearing red body-armor.
As with the previous teddy bear, this teddy bear is the collaborative work of “Ningyo no Kyogetsu” which purses the beauty of forms and Steiff which is a German company. The teddy bear which wears Iyozane Yoroi (Japanese traditional body-armor) and has a cute and pure face is a symbolic Japan/Germany collaborative work.
A “kabuto”stand is also a part of this set so one can display the “samurai teddy bear” very easily. Also as an option, one can purchase a glass case made out of Japanese lacquered acacia wood, to display the samurai teddy bear in.
Let’s check out this unique Japanese teddy bear which is both cute and cool at the same time.
Interview: What Type of ‘Kawaii’ Did This Popular Foreign Influencer Find in Japan?
“Kawaii is marshmallow-flavored medicine for the soul.”
Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world, and today, we’re featuring a foreign influencer living and working in Japan! This time, we interviewed Etsuna, a popular influencer from China, discussing how Yume Kawaii fashion brings her comfort and the many types of ‘kawaii’ she’s found during her time in Japan.
Q. What brought you to Japan?
“After graduating with a major in animation, I was working at a university in Shanghai as a teacher, but I decided to enroll in Tama Art University’s graduate program to study for my master’s degree. That’s when I came to Japan, and I’ve been here for 15 years!”
Q. When you first came to Japan, what surprised you? Was anything different than what you had imagined?
“Everyone wore such bold makeup, and that really surprised me! When I first came to Japan 15 years ago, I think the gyaru trend was still big, and a lot of girls had that strong Harajuku style and big personalities. Heavy eye makeup and blush was the big thing. I thought everyone was getting ready to film for a TV show.”
Q. What do you think of when you heard the word ‘kawaii’ in Japan?
“MOSHI MOSHI ROOMS, character cafes, and Yume Kawaii fashion…they are all so unique and so adorable! Those things are what I think of when I hear the word ‘kawaii.’”
Q. Did finding Japanese kawaii culture change you in any way?
“Before I experienced kawaii culture, I was a teacher, so I wore a lot of black, white, and gray every day. But after encountering kawaii style for the first time, I started experimenting with different kawaii subcultures, like the Mori Girl trend back in the mid-2000s. Eventually, I fell in love with Yume Kawaii (Dreamy Kawaii) fashion, which is filled with pastels and a fantasy-like aesthetic. I’ve been dressing in that particular style for about ten years now. To me, kawaii is like marshmallow-flavored medicine for the soul. It’s very healing.”
Q. When it comes to Japan, what interests you now? Where would you like to visit in the future?
“Today, it feels like Japanese fashion is becoming more and more simple, and the Harajuku kawaii trend is starting to disappear. Is that because people don’t like standing out in that over-the-top way? Do they feel embarrassed if they dress differently than most people? I’ve met a lot of people who love Yume Kawaii fashion, but they might not have the courage to wear it themselves. That’s why I’m currently researching how to bring Yume Kawaii to AR. If I can bring it to the virtual world in a way that blends with the real world, I can create a brand-new experience for everyone. Using mobile AR technology, people will be able to transform their everyday clothes into something with more Yume Kawaii style!”
Etsuna’s Original Yume Kawaii AR Filter
Q. Please give a few words to those living abroad who are interested in visiting Japan!
If you really want to experience Japanese kawaii culture, stay at MOSHI MOSHI ROOMS in Harajuku! There are so many fashionable people in Tokyo too, and if you hang out near Harajuku Laforet on the weekend, you’ll see people taking plenty of pictures. Come have a special trip to Japan and surround yourself with all things kawaii! Have fun!”
Born in China, Etsuna is a graduate of Tama Art University in Tokyo. In addition to sharing kawaii culture on her social media accounts, she founded her independent brand ‘Etsuna otsukA’ in 2011, which has been featured in a number of magazines. Her Weibo video channel TokyoGoGo, featuring uploads edited by Etsuna herself, has become incredibly popular. She is currently active as a designer and TV personality, mainly in Japan and China.
Special ‘Roots of Kawaii’ Exhibition Marking Rune Naito’s 90th Birthday to Open in October
A special exhibition commemorating the 90th birthday of Rune Naito will be held at the Hanshin department store in Osaka from October 19 until October 31. Titled ‘Roots of Kawaii,’ the event will look back at the life of the esteemed artist, illustrator, writer, and designer. Known for his illustrations of large-headed baby-faced girls, he first became interested in art after discovering the works of Jun’ichi Nakahara, joining Nakahara’s company after graduating high school. In 1959, Naito got his big break, designing the cover of the girls’ magazine Junior Soleil. Following this, Naito would become active as an illustrator for a number of magazines, and from the 1960s on, he began other activities, even producing a line of commercial goods from glassware to stickers.
The exhibition’s theme is ‘Life’s fantastic dreams,’ and over 300 items will be on display, including rare original drawings, goods, personal sketches, and more. The event will be held in celebration of Rune Naito’s birthday on November 20, and will also feature a special shop. Admission is ¥1,000 for adults, ¥700 for high school and college students, and free for junior high school students and younger. Discounts are available by preordering tickets. For details and tickets, check out the official website.
Rune Naito’s 90th Birthday Exhibition
Running: October 19 – October 31, 2022
Venue: Hanshin Department Store, Umeda Main Store 8F
(1-13-13 Umeda, Kita-ku, Osaka)
Felissimo’s KAWAII COMPANY to Sell Colorful Miwa Soumen Noodles for a Limited Time
27.June.2022 | FOOD
In late 2020, Felissimo teamed up with the ‘King of Kawaii’ Sebastian Masuda to create KAWAII COMPANY, a project selling adorable original items. The company is now teaming up with Ikeri, a long-running Miwa Soumen shop in Nara, to create some colorful noodles to enjoy this summer. Five colors will be available, and these noodles can be purchased online until September 30, 2022.
The Kawaii Soumen box includes five scents and flavors of noodle–purple sweet potato, plum, Kabosu, Blue Beefsteak Plant, and plain. The adorable box is also reusable!
Ikeri has been selling soumen in Nara for over 170 years. This new collaboration aims to introduce more ‘kawaii’ into traditional pieces of Japanese culture. Ikeri’s thin soumen noodles are made by hand one by one and shine like jewels when boiled.
Customers are welcome to try different arrangements with these gorgeous noodles. These are the perfect summer gift for adults who love tasty food, tradition, and appearance! The wooden box is handmade by craftsmen in Nara Prefecture.
How would you like to not only eat these tasty noodles but post them all over social media?
KAWAII LAB. Report #1: IDOLATER Welcomes Two New Members
KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. The idol group IDOLATER was born from this idea, and in April, the girls welcomed two new members, transforming it into a fresh new 5-member group. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.
A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up?
A Group Formed by Finalists from ASOBISYSTEM’s First National Audition
IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”
IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi
Following the departure of two members and intense restrictions imposed on the group’s activities due to the pandemic, IDOLATER continued to operate with only three members. Although they didn’t manage to get a ton of media coverage or appeal in large-scale events, the group continued to pull in new fans and gain recognition in the idol community. After a while, Fuuka Oishi and Ririka Satsuki joined the group, giving a much-needed boost to IDOLATER’s activities and energy.
Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!
IDOLATER and the Concept of ‘Idols’
The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?
The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world.
The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.
A former pattern maker for a Japanese fashion brand designed the group’s costumes.
If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.
On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)
Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!
From Harajuku to the world! Chasing the bright future of a rising star, FRUITS ZIPPER
FRUITS ZIPPER is a group quickly rising to stardom, debuted from “KAWAII LAB.” KAWAII LAB is a new project to introduce Japanese idol culture from “Harajuku”, a fashion town where various cultures and personalities gather, to the world. Members of the group include Amane Tsukihashi, Suzuka Chinzei, Yui Sakurai, Runa Nakagawa, Manaka Mana, Karen Matsumoto, and Noel Hayase.
Even before their debut, the group garnered attention for their breathtaking visuals. Their performances are so powerful, you would never expect such refined skill from such an adorable aesthetic, which is known to captivate the hearts of their fans. The group is produced by Misa Kimura, a model and TV personality who is also the general producer of “KAWAII LAB. She will utilize her experience and creativity as the leader of the idol group “Musubizm” to introduce idol culture to the world.
Expressing FRUITS ZIPPER’s world through collaborations with creators
Furthermore, even before their debut, the group drew a lot of attention because of their collaborations with many different renowned creators. Among the collaborations includes the artist photos created by video director/art director/3DCG artist YUKARI. She uses a cutting-edge trend of CG-moving techniques, in addition to still-images. The mysterious colors of bright light that embraces the girls are definitely eye-catching.
Catchy and cute choreography of FRUITS ZIPPER
Followed by the debut song “Kimino Akaruimiraiwo Oikakete,” a song with a positive message for the future, “Watashino Ichiban Kawaiitokoro,” with its cute choreography and lyrics, won the hearts of people and was selected as one of the “TikTok Hot Songs in Japan” and charted on the Billboard. More than 13,000 videos using ”Watashino Ichiban Kawaiitokoro” have been posted on TikTok with the hashtag “#わたしの一番かわいいところ (Watashino Ichiban Kawaiitokoro).” The long-awaited third single “Kanpeki Syugide☆”, which was released on May 20, is an energetic tune created by music producer Manaka Suzuki.
Performances that reach into people’s hearts and minds
A pop-culture event presented by Asobisystem “ASOBE!!,” was held at Spotify O-EAST on May 26th. In addition to FRUITS ZIPPER, fellow Asobisystem members Atarashii Gakko! and IDOLATER, who is also a member of “KAWAII LAB.”, performed at the event. Many other remarkable idol groups also took part in the event, enlivening the venue.
Alongside their regular performances, they are scheduled to participate in a number of events, including the “LEADING PALETTE! and “HYPE IDOL! vol. 20” at Nihonbashi Mitsui Hall both June 12th. Make sure to come and see their live performance, it’s sure to steal your heart!
Additionally, KAWAII LAB. will be serialized on “Moshi Moshi Nippon,” a website that provides the latest news of Japan to the world. The articles will be published in hopes of sharing the charm of IDOLATER and FRUITS ZIPPER with people not only in Japan, but also around the world. Details will be announced soon. Stay tuned for more from KAWAII LAB.!
Toy Company Steiff Begins Fourth Limited Time Collaboration with Fragment Design
27.May.2022 | FASHION
Steiff Japan/MS1880, a top-quality plush toy brand founded in Germany in 1880 and known to the world as the first to market teddy bears, has announced its fourth collaboration with fragment design, a project led by world-renowned creator Hiroshi Fujiwara. Only 1,000 special-edition teddy bears will be available to purchase when sales begin on June 25.
Hiroshi Fujiwara’s fragment design project has teamed up with a number of brands in the past, including Nike, Converse, and Levi’s. In past collaborations with Steiff, fans have been able to grab special keychains, a teddy bear rug, and more.
My First Fragment: ¥9,900 (Tax Included)
The ‘My First Fragment’ plushie is 26cm tall and is a striking shade of black, symbolic of the fragment design project. The brand’s thunderbolt appears on the bear’s chest and ‘My First FRGMT’ is embroidered on one of its feet. Part of the Cuddly Friends series, this teddy bear is soft to the touch and begging for a hug, making it perfect for babies and small children. Of course, there’s nothing wrong with having it on your desk at work as well!
Preorders will be open for those purchasing a bear from Isetan Shinjuku and Hankyu Umeda starting June 22.
Don’t miss out on this unique collaboration! After all, who could have expected a 120-year-old teddy bear company to release an item with so much Japanese streetwear flare?
My First Fragment
Where to Buy:
June 22 – July 5: Isetan Shinjuku, 1F Mens Promotion Space
June 22 – June 28: Hankyu Umeda 11F, Kotokoto Stage 111
June 25 ~: Steiff Aoyama / Abeno Harukas / Online Shop / Beams Roppongi Hills / Beams Kids / Beams Official Online Shop
*Preorders for Isetan Shinjuku / Hankyu Umeda: June 22 – June 24
Steiff Online Shop: https://www.steiff-onlineshop.com/
Hokkaido’s Menkoi Nabe Kuma-chan Onsen, the Cutest Way to Eat Hotpot, Now Available Online
13.April.2022 | FOOD
Chances are you’ve seen the Hokkaido Menkoi Nabe Kuma-chan Onsen. Menkoi means ‘cute’ in Hokkaido dialect, and these cute little bears are made from soup stock. Set them in a pot, and they begin to melt, looking like they’re enjoying a hot spring bath. Once they melt, you can enjoy their delicious flavor! Currently, the only place in Japan to offer this adorable and creative dish is a little shop in Miyamasu-Zaka, Shibuya, which opened in 2021. The shop is full every day, and getting a reservation can take up to a month!
For those unable to visit Japan, you can now purchase these tasty bears online.
Variations Available Online
Grab one of these cute bears and whip up the tastiest and most adorable meal you’ve ever had!
Hokkaido’s Menkoi Nabe Kuma-chan Onsen
Online Shop: https://www.kumachan-onsen.jp/
Ginza Tsutaya Books to Hold ‘What is Kawaii’ Exhibition Featuring Art by Three Female Artists
From April 2 until April 22, Ginza Tsutaya Books will be holding a 5th-anniversary exhibition featuring art by three young female artists! These creators specialize in drawing girls, and the event will ask one question: what is ‘Kawaii?’ The artists featured are Amane Ishii, Azusa Nozawa, and Yumi Nagata.
These three artists have captured the spotlight with their unique styles. Ishii prefers oil painting, Nozawa has a style perfect for manga, and Nagata specializes in more Japanese-style paintings. Those who planned the exhibition noted that the reason these three artists have become so popular stems from how they depict cuteness–they don’t try to conform to society’s idea of ‘cute,’ but rather depict what they themselves consider to be cute.
Many motifs in Ishii’s works are based on the artist’s personal experiences, many stemming from childhood. Her unique characters are sure to grab your attention, and although her pieces are two-dimensional, the linework almost makes them seem 3D.
For Nozawa, ‘cute’ is the most important element found in her works. She often uses pastels, and something about the way she draws her characters is nostalgic, harkening back to purikura filters and manga characters of the early 2000s. Her unique worldview and nostalgic characters amount to truly one-of-a-kind pieces.
The girls appearing in Nagata’s pieces are projections of herself. She draws the clothes she would like to wear and the poses she’d love to strike! Pursuing her idea of ‘cuteness’ with traditional Japanese techniques and paints, she often includes polka dots in her works, which are a feminine symbol.
The exhibition will feature two of Ishii’s oil paintings and 13 drawings, the first time such a large number of drawings have been shown all at once. In addition, three of Nozawa’s new portrait series will be on display, along with nine of Nagata’s works.
‘Kawaii’ is one of the most prominent keywords found in contemporary Japanese culture. What does it mean to you?
What is Kawaii? Exhibition
Running: April 2 – April 22, 2022
Location: Ginza Tsutaya Books Artwork Gallery
Report: Sebastian Masuda’s ‘Yes, Kawaii is Art’ Exhibition at Kanda Myojin Shrine Goes Beyond ‘Cute’
What does the word ‘kawaii’ mean to you? For most people overseas, it’s a purely Japanese aesthetic combining colorful visuals with cutesy characters to make something so adorable it defies imagination. In recent years, however, ‘kawaii’ has become a kind of philosophy that transcends language, national borders, and even consciousness. It’s a driving force behind people’s lives and something that pulls people out of bed in the morning–it’s something capable of instantly putting a smile on people’s faces. For those wishing to study the philosophy behind the ‘kawaii’ movement, the Godfather of Kawaii Sebastian Masuda is currently holding an exhibition at Kanda Myojin Shrine in Tokyo until December 12, 2021. What is it about ‘kawaii’ that is so capable of inspiring so many different people and cultures around the world?
A correlation chart welcomes guests to the grounds. The ‘Kawaii Archival Research,’ a project on kawaii culture conducted with students from the Kyoto University of Arts, collected data on ‘kawaii’ trends from the post-war period to the present day. Through interactions with the worldwide ‘kawaii’ community, it’s clear how much of an impact the aesthetic has had on people around the globe.
In the midst of the pandemic in 2020, Masuda announced #KAWAIITRIBE, a way to encourage those coping with depression during the days of COVID-19. His followers were asked to use ‘color’ to bring the world together, and more and more, the ‘kawaii’ movement became a way to express and love oneself. Using #KAWAIITRIBE, more and more fans of the movements became connected–even if those users were countries apart.
The hashtag #SPEAKUP was also utilized by Masuda to collect data from ‘kawaii’ lovers around the world, asking about hobbies, interests, and opinions on ‘kawaii’ culture. The data collected over the course of 12 days was incredibly meaningful to Masuda and led to plenty of new discoveries about the community as a whole.
Masuda explains that each country has different types of ‘kawaii,’ and that the aesthetic is expressed in different ways around the world. One country may have people influenced mainly by ‘kawaii’ expressions in anime and manga, while another expresses it through fashion or music. ‘Kawaii’ is diverse, just as people are diverse.
Sebastian Masuda has also held a Zoom meeting with people in ‘kawaii’ communities around the globe to discover how they became involved with the aesthetic initially, while also asking how it inspired them and gave them strength during these difficult times. Certain people claimed that ‘kawaii’ helped them in their personal growth, while others say it has brought out some of their potential in new and unexpected ways. While Masuda’s artwork may simply seem visual, ‘kawaii’ has become a tool for new communication and personal healing and growth. Some may even call it a kind of therapy: a place where people can surround themselves with color and joy to heal from the difficulties of life. The bold colors of the ‘kawaii’ movement can inspire people to be bold in their daily lives. Individuality should be celebrated and self-confidence should reign supreme–that is yet another message of the ‘kawaii’ movement.
Many people involved in the Zoom call had never met, and after the initial meeting, the room was left open to give people a place to communicate. Afterward, the ‘kawaii’ circle only became bigger, with a Facebook group bringing together more and more members of the community.
The research done during the last year of the COVID-19 pandemic has given ‘kawaii’ lovers a reason to think deeply on how to overcome the many struggles born from the ‘new normal,’ and these forums are perfect places to share colorful messages of hope and strength.
Inspired by Masuda’s own struggles during his time in Manhatten in 2013, Colorful Rebellion -Seventh Nightmare- is on display at Kanda Myojin. The installation has previously appeared in locations around the world including New York City, Milan, and Amsterdam. This time, the exhibit was inspired by ‘muro,’ a basement room in Omotesando where amazake is fermented. The room was used as an air-raid shelter during the war, and walking along the dimly-lit path leading to Masuda’s brightly-colored room, it’s hard not to wish that those evacuees could have been surrounded by these beautiful colors instead of pitch darkness.
It is no exaggeration to say that this is Masuda’s representative work. Created in the midst of the artist’s own struggles, it has helped establish the philosophy of ‘kawaii’ culture and continues to help those dealing with their own problems.
The Time After Time Capsule Art Project, starting in 2014 and held in 12 cities around the world, is a massive time capsule filled with messages and wishes for the future. Shaped like the beloved Sanrio character Hello Kitty, the capsule is gradually changing color as it becomes heavier and heavier with wishes for peace and happiness from fans around the world. Originally planned to be exhibited at the 2020 Tokyo Olympics, this couldn’t come to fruition due to the current pandemic. This is the first time it is being shown in Japan.
The WORLD TIME CLOCK, a once-famous landmark of Harajuku, has also been recreated and installed within Kanda Myojin.
‘Yes, Kawaii Is Art’ at Kanda Myojin is a deeply emotional, personal, and inspiring exhibition allowing visitors to experience firsthand how ‘kawaii’ culture is capturing the hearts of people around the world. Sebastian Masuda isn’t slowing down any time soon, and his works will continue to heal people and bring joy for many years to come.
Sebastian Masuda’s solo exhibition ‘Primal Pop’ will be held at Roppongi Hills A/D Gallery from December 11, 2021, until January 10, 2022.
TEXT：Natalie（MOSHI MOSHI NIPPON）
YES, KAWAII IS ART at Kanda Myojin Shrine
Running until December 12, 2021
Location: Kanda Myojin Shrine
Running: December 11, 2021 – January 10, 2022
Location: Roppongi Hills A/D Gallery
A Sneak Peek at Sebastian Masuda’s ‘Yes, Kawaii Is Art’ Exhibition at Kanda Myojin Shrine
The Godfather of Kawaii Sebastian Masuda will open his ‘Yes, Kawaii Is Art’ exhibition at the 1,300-year-old Kanda Myojin Shrine on December 4, 2021. A number of Masuda’s representative works will be on display at the historical site, known as one of the most important shrines during the Edo period.
Colorful Rebellion -Seventh Nightmare-
Kanda Myojin Shrine
Colorful Rebellion -Seventh Nightmare- has been shown in New York, Milan, and Amsterdam over the past few years, and will now make an appearance as part of this exhibition. Given the magnificence of the venue, the work will be presented in a unique way–in the basement of the shrine. In addition, a part of the research on Kawaii culture conducted in collaboration with Kyoto University of Arts Ultra Factory will be on display as well. Guests will be invited to ponder the nature of Kawaii, and what makes it so beloved by audiences worldwide.
Colorful Rebellion -WORLD TIME CLOCK-
Time After Time Capsule Art Project
Kawaii Archival Research
Near the entrance to the shrine, the Colorful Rebellion -WORLD TIME CLOCK will be on display. Clad in the cutest colors imaginable, it has become a symbol of Harajuku around the world. The Hello Kitty-shaped time capsule, which was on display for five months in New York City in 2015, will also be shown on the temple grounds. The participatory art project has made it to 12 cities around the world so far.
Kawaii culture will blend with traditional Japanese culture during this exhibition, so keep an eye out for more details coming soon!
What is ‘Yes, Kawaii Is Art?’
Sebastian Masuda has been at the helm of the global Kawaii movement for decades.
In 2020, Masuda asked a number of questions to fans of Japanese pop culture around the world–what is Kawaii? Why does Kawaii cross borders, generations, and gender? This new exhibition tries to find an answer to those questions while bringing some joy and excitement to the local community.
Sebastian Masuda Exhibition ‘Yes, Kawaii Is Art’ at Kanda Myojin Shrine
Dates: December 4 – December 12, 2021
Hours: 12:00-18:00 (Last Entry at 17:30)
Address: Kanda Myojin Shrine (2-16-2 Sotokanda, Chiyoda-ku, Tokyo)
Admission: Free (¥500 for Colorful Rebellion -Seventh Nightmare-)
For more details on the event, follow Sebastian Masuda’s Twitter:
Sebastian Masuda Kawaii Exhibition to be Held at 1,300-Year-Old Kanda Myojin Shrine
Sebastian Masuda, the Godfather of Kawaii, is bringing his ‘Yes, Kawaii is Art’ exhibition to Tokyo. If that isn’t cool enough, the event will be held from December 4 until December 12, 2021, at the 1,300-year-old Kanda Myojin Shrine, known as one of the most important shrines during the Edo period.
Kanda Myojin, the Tokyo Venue
Work at ‘Yes, Kawaii is Art’ Venue in Osaka
Related Event, 6%DOKIDOKI Fashion Show
Originally scheduled to arrive in Tokyo in September, the exhibition was postponed due to the state of the COVID-19 pandemic. Kanda Myojin is known as the site of the Kanda Festival, one of the three major Shinto festivals in Tokyo started by Tokugawa Ieyasu in 1600. The shrine is very close to Akihabara, and has become a place for technophiles to pray for their electronics!
Sebastian Masuda is known as the Godfather of Kawaii, and his colorful and crazy art is known around the world. In 2020, Masuda asked a number of questions to fans of Japanese pop culture around the world–what is Kawaii? Why does Kawaii cross borders, generations, and gender? This new exhibition tries to find an answer to those questions while bringing some joy and excitement to the local community.
Osaka’s City of Art Kitakagaya has hosted Masuda’s exhibition since October 30, with his works spread out across three different venues. These will be open until November 30, 2021.
Additionally, on November 13, a street fashion show by Masuda’s popular Harajuku fashion brand 6%DOKIDOKI will be held at the third venue. The brand turns 26 this year.
Yes, Kawaii is Art
Sebastian Masuda’s “Yes, Kawaii is Art” Exhibition at Kanda Myojin Shrine
Running: December 3 – December 12, 2021
Address: Kanda Myojin Shrine (2-16-2 Sotokanda, Chiyoda-ku, Tokyo)
*Details to be announced at a later date.
Venue 1: ¥500 (Weekdays) ¥1,000 (Weekends/Holidays)
Both Venue 1 + Venue 2: ¥1,500 (Viewing) ¥2,000 (Experience)
Venue 3: Free
Access: Close to Kita-Kagaya Station on the Osaka Metro Yotsubashi Line, Exit 4
Venue 1: kagoo
Main Work: ‘Colorful Rebellion -Seventh Nightmare-
Running: October 30 – November 21, 2021
Closed Mondays and Tuesdays, November 17
Address: 5-4-19 Kita-Kagaya, Suminoe-ku, Osaka
Venue 2: Oto Building
Main Work: ‘Fantastic Voyage, Prototype II’
Running: November 5, 6, 7, 12, 13, 14
Hours: Shows at 13:00, 15:00, 17:00 *Only at 17:00 on November 14
Address: 5-5-1 Kita-Kagaya, Suminoe-ku, Osaka
Venue 3: Chidori Bunka
Main Work: ‘Colorful Rebellion -WORLD TIME CLOCK-
Running: November 12 – November 21, 2021
Closed on Mondays, Tuesdays, Wednesdays
Address: 5-2-28 Kita-Kagaya, Suminoe-ku, Osaka
6%DOKIDOKI Fashion Show ‘Colorful Riot’
Date: November 14, 2021
Address: Venue 1 (Free Admission)
Official Site: https://sebastianmasuda.com/
King of Kawaii Sebastian Masuda Opens Exhibition in Osaka
Artist Sebastian Masuda is a leading figure in Japan’s culture of KAWAII. The creator of the popular Harajuku brand 6%DOKIDOKI, the creator has worked with Kyary Pamyu Pamyu and a number of other kawaii personalities in the past. Now, his exhibition titled ‘Yes, Kawaii is Art’ is coming to Osaka from October 30 to November 21, 2021. The event will take place in Kitakagaya, an art district located in an old factory area, with three distinct venues opening each week. Each will exhibit a different work.
Fantastic Voyage Digest Video
Presale tickets for Fantastic Voyage, Prototype II, a performance taking place at the second venue, went on sale on October 21. The prototype was created as a device for ‘imagining the isolated future,’ and shows a transparent capsule traveling through space. The thirty-minute performance will surround viewers with sounds and images and is sure to dig deep into the psyche.
An exclusive VIP plan will be available on October 30 and 31 and is reserved for only two groups per day. Those who can afford the ¥80,000 per person ticket price can enjoy a luxurious Halloween buffet at the Conrad Osaka hotel. Each scrumptious sweet was designed by Masuda himself, and VIP guests can also tour rooms where his works are displayed. Masuda will accompany visitors to directly explain his works, so the cost might be worth it!
Yes, Kawaii Is Art
1st Showing – kagoo (General reception and ticket office)
Featuring ‘Colorful Rebellion -Seventh Nightmare– and more
Running: October 30 – November 21, 2021 (Closed Mondays and Tuesdays, and November 17)
Address: 5-4-19 Kitakagaya, Suminoe-ku, Osaka
2nd Showing – Oto Building
Featuring ‘Fantastic Voyage, Prototype II’
Open: November 5, 6, 7, 12, 13, 14 at 13:00, 15:00, and 17:00 (Only 17:00 on November 14)
Address: 5-5-1 Kitakagaya, Suminoe-ku, Osaka
3rd Showing: Chidori Bunka
Featuring ‘Colorful Rebellion -WORLD TIME CLOCK– and more
Open: November 12 – 21, 2021 (Closed Monday, Tuesday, Wednesday)
Address: 5-2-28 Kitakagaya, Suminoe-ku, Osaka
6%DOKIDOKI Fashion Show ‘Colorful Riot’
Date: November 14, 2021 from 15:00-16:00
Address: At 1st Showing location’s Free Area
“Yes, Kawaii is Art” VIP Plan
Yes, Kawaii is Art VIP Plan Including Conrad Osaka Halloween Buffet
Price: ¥80,000 per person (Tax Included, limited to two groups per day)
Dates: October 30 & 31, 2021
Private Art Tour Plan for Groups and Businesses
Price: ¥200,000 (Tax Included)
Dates: November 6, 7, 10, 11, 12
Hours: Morning Group 10:00-12:00 / Evening Group 18:30-20:30
VIP Plan Details/ Reservations: https://forms.gle/BMjMHb9jr6RMZg1G7