SHIRO Releases Relaxing New Hinoki and Hiba Fragrances

20.August.2021 | FASHION

Japanese cosmetic brand SHIRO has announced two new soothing fragrances, the Hinoki Bath Salts and the Hiba Spray 80. These will be available at the SHIRO online store and at SHIRO retailers nationwide on September 9. 

 

The brand’s first Hinoki and Hiba-based items

Hinoki, or Japanese Cypress bark, and Hiba, the leaves from these Cypress trees, have subtle scents which will make customers feel as though they’re surrounded by nature. Having these items around will help clear anxious minds and soothe worried hearts. The bark used for the fragrances was sourced from the Kii mountain range, while the leaves came from Aomori prefecture. 

 

Hinoki Bath Salts (400g): ¥4,840 (Tax Included) 

 

These are the first bath salts to be released since rebranding. The soothing Japanese cypress essential oils were sourced from the Kii mountain range snaking through Mie and Wakayama prefectures, while the sun-dried salt from South Australia will help moisturize and hydrate the skin. Use this product during an evening bath to relax after a hard day’s work, or mornings when you wake up a little earlier than usual to prepare your mind for what the day may bring. 

 

Hiba Spray 80 (80ml): ¥1,980 (Tax Included) 

 

 

This hand spray contains 80% alcohol, as well as fragrant Aomori Japanese cypress essential oil and distilled cypress water. 

 

If you’re looking to practice more self-care, these items are sure to help. 

 

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    Colour palette

     

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    Colour palette

     

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    Colour palette

     

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    If you’re wondering how the shoot went for this commercial, check out the official story released below. 

     

    The Commercial Shoot

    The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.

     

    The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.

    “Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.

     

    During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”

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    Check out the commercial below.

     

    Make Keep Mist EX

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    09.April.2021 | FASHION / SPOT

    Japanese natural and ethical cosmetic brand SABON is set to promote its line-up with the opening of its Blissful Green Limited Collection Pop-Up Shop at Isetan Shinjuku on April 14.

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    Calligraphy Service

    Customers who spend over ¥12,000 (tax included) can have a special sticker or gift card penned by a professional calligrapher who will write a name and gift message. Full details here in Japanese.

     

    Dates/Times

    April 16, 2021 @ 13:00-18:00

    April 17, 2021 @ 16:00-20:00

    April 24, 2021 @ 13:00-18:00

    April 25, 2021 @ 13:00-18:00

     

    Blissful Green Limited Collection

    The Blissful Green Limited Collection is the embodiment of the SABON brand and offers thanks to the joy we feel being surrounded by nature. It captures the clean air inhaled in the forest, the gentle light filtering through the trees, and the coming-together of the mind, body, and nature. It includes body, face, and home items all packaged inside gorgeous bottles and tubs.

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