SHIRO Releases Relaxing New Hinoki and Hiba Fragrances
20.August.2021 | FASHION
Japanese cosmetic brand SHIRO has announced two new soothing fragrances, the Hinoki Bath Salts and the Hiba Spray 80. These will be available at the SHIRO online store and at SHIRO retailers nationwide on September 9.
The brand’s first Hinoki and Hiba-based items
Hinoki, or Japanese Cypress bark, and Hiba, the leaves from these Cypress trees, have subtle scents which will make customers feel as though they’re surrounded by nature. Having these items around will help clear anxious minds and soothe worried hearts. The bark used for the fragrances was sourced from the Kii mountain range, while the leaves came from Aomori prefecture.
Hinoki Bath Salts (400g): ¥4,840 (Tax Included)
These are the first bath salts to be released since rebranding. The soothing Japanese cypress essential oils were sourced from the Kii mountain range snaking through Mie and Wakayama prefectures, while the sun-dried salt from South Australia will help moisturize and hydrate the skin. Use this product during an evening bath to relax after a hard day’s work, or mornings when you wake up a little earlier than usual to prepare your mind for what the day may bring.
Hiba Spray 80 (80ml): ¥1,980 (Tax Included)
This hand spray contains 80% alcohol, as well as fragrant Aomori Japanese cypress essential oil and distilled cypress water.
If you’re looking to practice more self-care, these items are sure to help.
Hinoki Bath Salts
Hiba Spray 80
Pre Orders Begin: August 26, 2021 on the SHIRO Online Store (10:00) and at SHIRO retailers nationwide
Release Date: September 9, 2021 on the SHIRO Online Store (10:00) and at SHIRO retailers nationwide
Official Site: https://shiro-shiro.jp/
Jill Stuart Beauty Reveals Limited-Edition Cherry Blossom Spring Collection
25.February.2022 | FASHION
Jill Stuart Beauty has launched a limited spring collection, ‘Crystal Bloom Sakura Bouquet.’ These items, inspired by beautiful double-layered cherry blossoms, are now available for purchase both in-store and online!
Jill Stuart Crystal Bloom Sakura Bouquet Eau de Parfum
Jill Stuart Crystal Bloom Sakura Bouquet Perfumed Hand Cream
Jill Stuart Sakura Bouquet Bloom Mixed Blush Compact
21 – Rosy Cherry Blossom
Jill Stuart Sakura Bouquet Lipstick – Lip Jewel Gemmy Satin / Jill Stuart Sakura Bouquet Lipstick Case
106 – Cherry Waltz
107 – Fluttering Petals
Jill Stuart Sakura Bouquet My Lips 01 – Fluffy Cherry
Cherry blossoms are a symbol of spring and continue to entrance people each year. Sakura in full bloom have the power to bring people together, and this spring, Jill Stuart hopes that this fragrance and beauty collection can do the same.
Crystal Bloom Sakura Bouquet
On sale in stores and the official online shop now!
Cosmetic Brand SHIRO Unveils Powerful Oil Collection
04.December.2021 | FASHION
A powerful skincare collection is coming in January 2022 from cosmetic brand SHIRO. The Oil Collection will feature eight unique products with the company claiming that the life force of the Earth itself is put into each and every drop.
Items in the collection utilize rich plant extracts and other healthy materials and offer something for each and every skin type. Depending on a user’s skin and the amount of water used, the oils may react differently. People’s skin changes as time goes on due to stress and things like temperature, and these may help reduce some of that damage.
The eight oils come in three categories: FACE, FACE & BODY, and BODY. Choose the one that best suits your skin condition and daily needs!
St. John’s-wort Oil
Kalahari Melon Oil
These four oils each utilize a specific extraction method and essential oil depending on the plant used. With different textures and fragrances, they can be helpful for achieving the best possible skin. You can’t go wrong with this lineup, whether you’re new to beauty oil or are a regular user.
Japanese Mugwort Oil
This is the first time SHIRO has released two types of oils that can be used on both the face and the body. Sold in a generous size, these are perfect for daily skin care and body massage.
These two body oils soften and moisturize skin while giving off incredible fragrances tinged with essential oils.
Oil Collection (8 Varieties)
Release Date: January 6, 2022
Official Site: https://shiro-shiro.jp/
Kyary Pamyu Pamyu Produced Science-based Hair Care Brand “Curuput” Makes its Debut!
Artist Kyary Pamyu Pamyu has started a science-based hair care brand named ‘Curuput.’ The brand’s first product, the ‘Deep Damage Care Set (Shampoo, treatment, and hair mask)’ will be available for a limited time at beauty counters nationwide and online from November 1 2021.
One of Kyary’s defining features is her vivid hair color. Behind the scenes however, she has been suffering with damaged hair to maintain her bleached hair. Her goal is to create a future where everybody, including Kyary herself, can dye their hair freely, without the worry of damage. With this in mind, she began production of her own science-based hair care brand that focuses on damaged hair and smells great too.
From the moment you wash off the ‘Curuput’ shampoo and treatment, your hair will feel silky and moisturized. By using the triple care routine, the products will not only care for your existing hair damage, but continue to repair your hair by preventing future harm.
Kyary’s tie-up song ‘Perfect Onei-san’ plays in the background of the official brand interview, and features on her upcoming 5th album “Candy Racer.’ The album is scheduled to be released on October 27.
Why not try Kyary Pamyu Pamyu’s new haircare brand ‘Curuput’ for yourself?
Message from Kyary Pamyu Pamyu
“After many meetings, I think the shampoo is complete! I’m so, so excited for it to finally be released.
I have been having fun bleaching and coloring my hair since I was 18, but my hair would become damaged no matter what I did. I haven’t been able to enjoy my ‘ideal hair’ often, because I’d worry about the condition, and I’ve even been holding back from dying it due to damage concerns. But then I realized, “this isn’t me.” It’s the same with shampoos – I’d find a great shampoo but I’d dislike the smell, or vice versa.
This new shampoo was created over many meetings and every detail has been considered. In order to create the best hair product, we wanted to create something that made your hair go “Kyurun” (bounce). We also paid special attention to the scent! Each time I would test the prototype version, my hair would become even closer to my ideal hair, so I’m really happy that I had the opportunity to develop ‘Curuput.’
We put a lot of thought into this brand, so I would be really happy if everybody could give it a try!”
Release Date: November 1 2021
Where to Purchase: Drugstores and Variety Shops nationwide, Online Store
Limited Quantity Available
Official TikTok: https://www.tiktok.com/@curuput_official
Official Twitter: https://twitter.com/curuput_ine
Official Instagram: https://www.instagram.com/curuput_official/
Official Site: https://curuput.jp/
Shiseido Releases Video for Global “POWER IS YOU” Campaign
05.October.2021 | FASHION
Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign.
The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.
Comment from Megan Rapinoe
“Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.”
The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador.
Comment from Utada Hikaru
“The source of all power is believing in yourself.
It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.”
Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events.
Comment from Ursula Corbero
“Inner beauty comes from positivity.
Tap into your individual energy, and if there’s something you want to do, do it!
It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.”
POWER IS YOU
Special Site: https://brand.shiseido.co.jp/utm-powerisyou.html
Rainbombs, a collection of bath bombs that release rainbows when added to the tub, has a curious new product–the Rainbomb Mini Poop, now available to order online. Why a poo motif, we’re not sure, but they’re adorable regardless of the questionable subject matter.
When added to the bath, three colors will spray from the base, like others in the Rainbombs collection. The bombs come in either Grape or Peach scents. (Thank goodness.)
With the scent of juicy grapes, this purple bath bomb exudes a strange sweetness with it’s big eyes.
This pink poop gives off a fresh peach scent, sure to relax you after a long day.
Check out how the rainbow appears here:
What do you think? Are poop-shaped bath bombs something you’d try?
Rainbow Mini POOP
Release Date: September 10, 2021
Price: ¥550 (Tax Included)
Official Site: https://www.dreams6.com/products/rainbomb/index.html
Girl Group NiziU Named Brand Ambassadors for Visée, Introduce Limited-Edition Eyeshadows
Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.
Visée Glossy Rich Eyes N – Available in 8 shades + 2 limited edition shades
「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA＆NINA
The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.
A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.
An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.
Interview with NiziU
Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?
Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!
Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!
Q2. How did you feel after shooting wrapped?
Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!
Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?
Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)
Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?
Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.
Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?
Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.
Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?
Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.
Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?
Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!
Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?
Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.
Visée Glossy Rich Eyes N
Release Date: September 16, 2021
Features 8 shades + 2 limited edition shades
Visée AVANT: https://www.kose.co.jp/visee/avant/
Official Site: https://www.kose.co.jp/visee/
#MissDior Art Event Held to Comemorate New Fragrance In Omotesando, Tokyo
Miss Dior, the fragrance and maison first started in 1947, is being reborn thanks to Dior perfume creator Francois Demachy.
A new MISS DIOR art event will be held to commemorate the new fragrance, inheriting the art and passion for women that inspired Monsieur Dior himself. Reservations are now open for the AS SEEN BY exhibition, held alongside the MISS DOOR MILLEFIORI GARDEN pop up store between September 1 and 12, 2021, at THE MASS/BA-TSU ART GALLERY/STANDBY in Omotesando, Tokyo.
Kojin Haruka: Reflectwo for Miss Dior 2021
Pop Up Store MISS DIOR MILLEFIORI GARDEN
The AS SEEN BY exhibition, held in Tokyo and several cities around the world, will feature MISS DIOR inspired artwork and creations from 10 female artists, including visual artist Kojin Haruka, sculptor Donna Ingrid, and designer Sabine Marcelis.
Experience the renewed MISS DIOR at the MISS DIOR MILLEFIORI GARDEN pop up store, where you can try the new Au De Perfume and it’s personalization service, alongside limited cosmetics that were inspired by the new fragrance.
Those who attend the MISS DIOR event will also be able to enjoy the guest-only cafe, which features Laudrée collaboration macaroons, with the original flavors each lined up in a package reminiscent of the colorful flowers at the MISS DIOR art event. Plus, a limited takeaway drink will be available at the exhibition cafe, allowing you to bask in the afterglow of the event even after exiting the venue. In addition, customers who connect their reservation to the official MISS DIOR Beauty LINE account will receive a free original tote bag.
A special film that delves into the history and charm of MSS DIOR will be screened at the exhibition, narrated by DIOR beauty ambassador Yoshizawa Ryo, who will guide you through the glamorous world of MISS DIOR.
You mustn’t miss the livestream with DIOR ambassador Araki Yuko, who will be attending the event via livestream to introduce the wonders of the new MISS DIOR. The stream will start on August 31 at 20:30.
Why not check out this flower-filled event where you can immerse yourself in the world of MISS DIOR for yourself?
MISS DIOR Art Event
Availability: September 1 ~ September 12, 2021
Opening Hours: 10:00 ~ 20:00
Admission: Free, reservations required
Location: THE MASS / BA-TSU ART GALLERY / STANDBY
Address: 5-11-5 Jingumae, Shibuya, Tokyo
Araki Yuko Livestream: August 31 2021, 20:30 ~ 21:00
Event/Streaming Details: http://on-pp.dior.com/missdior-artevent
Official Site: https://www.dior.com/
※Admissions are limited to one per person.
※Last admissions are 30 minutes before closing.
※Opening hours and admissions are subject to Covid rules. Check the official website (http://on-pp.dior.com/missdior-artevent) for the latest information.
※Accepted payment methods at the venue include credit card, electronic money, and QR payments. Cash payments are not accepted.
NiziU Feature in Skin Type Friendly Face Mask Collection Promo
07.June.2021 | FASHION
Japanese girl group NiziU are set to feature in a new television commercial for LOHAS Pharmaceutical’s “ALFACE+” cosmetic face masks which will roll out in Japan on July 1.
ALFACE+ is a skincare brand that sells products that are not only moisturising but accessible to a variety of skin types too. Their face mask collection includes 10 different designs, all of which are presented by each of the nine NiziU members.
NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes.
ALFACE+ x NiziU
TV Commercial Initial Broadcast: July 1, 2021
MAC Reveals Disney’s Cruella de Vil Makeup Collection
MAC Cosmetics is set to launch its new “Cruella” makeup collection inspired by the Disney villain and fashion icon Cruella de Vil from the Disney classic 101 Dalmatians on May 13, 2021. The collection arrives ahead of the upcoming live-action movie Cruella which is set for release on May 28, 2021.
Disney Cruella Collection by MAC
The collection features nine products that bring to life the Disney villain’s look, whose origin story about aspiring to become a fashion designer will be portrayed by Emma Stone in the upcoming movie which is set in ’70s London during the height of the punk rock era. The line-up combines punk reds with metallic colours, and everything comes packaged in tubes and palettes bearing Cruella’s instantly-recognisable black and white colour combo.
Terry Barber, the Director of Makeup Artistry at MAC, said: “With there being such a huge trend for recycling the more niche counterculture moments of previous decades, this collection feels like MAC returning to a celebration of the kind of DIY styling and brave transformation that originally made it such a maverick brand.”
A Look at the Collection
MATTE LIPSTICK | $21
A rich matte lipstick formula with high-colour payoff and a creamy matte finish in three Cruella-inspired shades.
RETRO MATTE LIQUID LIPCOLOUR | $25
A liquid lipstick that provides a rebellious rush of Disney’s Cruella-inspired colour in a velvety, mattest-matte finish.
PRO LONGWEAR DUAL ENDED EYE LINER | $26
A long-lasting, dual-ended eyeliner featuring creamy, dense colour that glides smoothly across lids.
POWDER BLUSH DUO: CRUEL-LA INTENTIONS | $31
A Cruella-inspired blush duo that provides fantastic colour with ease and consistency.
76 SUPERMODEL LASH | $18
A limited-edition pair of backstage-favourite lashes featuring wispy, full volume for a runway-ready look.
EYESHADOW X 8: CRUELLA TO BE KIND | $45
A magnetic two-piece eye palette packed with a wondrous wave of eight statement shades inspired by the most iconic looks of Disney’s Cruella.
The full collection will drop worldwide this Thursday at MAC.
MAC Cosmetics Official Website: https://www.maccosmetics.co.uk/collections-disney-cruella
SHIRO Reveals New Cosmetic Items For Summer 2021
13.May.2021 | FASHION
Japanese cosmetic brand SHIRO is set to release its Ice Mint Body Mist, Ice Mint Body Lotion, and all-new Ice Mint Clay Hand Soap as part of its limited-edition Ice Mint fragrance series online on May 27 before the products head to stores on June 10.
Ice Mint Body Mist | ¥1,980 (Tax Included)
Ice Mint Body Lotion | ¥2,530 (Tax Included)
Ice Mint Clay Hand Soap | ¥2,200 (Tax Included)
The refreshing products arrive in time for the summer season for cooling down on those hot and humid days. Each is imbued with ethanol and refreshing mint for that relieving feeling of refreshment.
SHIRO Ice Mint Series
Online Release Date: May 27, 2021 @ 10:00am (JST)
In-Store Release Date: June 10, 2021
Official Website: https://shiro-shiro.jp/
Hello Kitty x INTERGRATE Design Cosmetics Releasing This Spring
13.May.2021 | FASHION
Shiseido’s self-makeup brand INTERGRATE is set to release select beauty products with limited-edition Hello Kitty packaging on May 21. The theme of the collection is Meet “LOVELY.” In the run up to its release, Hello Kitty cans can enjoy three filters of the popular Sanrio character over on INTERGRATE’s official Instagram page.
INTERGRATE Limited-Edition Pro Finish Foundation Special Set K (2 Types) | ¥1,430 Each (Tax Included)
INTERGRATE Limited-Edition Pro Liquid Special Set K | ¥1,760 Each (Tax Included)
INTERGRATE Limited-Edition Water Jelly Crush Special Set K (2 Types) | ¥2,200 Each (Tax Included)
INTERGRATE Limited-Edition Triple Recipe Eyes Special Set K (2 Types) | ¥2,200 Each (Tax Included)
The limited-edition designs feature Hello Kitty and her cute friends who are ready to help you apply your makeup. The collection focuses on three each of INTERGRATE’s iconic foundations and eye shadows. This includes the Pro Finish series which has foundation in a compact case, durable liquid foundation, and water jelly crush. Pick from three foundations too which come in a triple set. For this limited-edition collaboration, you can enjoy the pink PK704 and brown BR703, both of which are popular colours.
NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX
KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.
I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.
The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”
If you’re wondering how the shoot went for this commercial, check out the official story released below.
The Commercial Shoot
The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.
The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.
“Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.
During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”
In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.
Check out the commercial below.
Make Keep Mist EX
The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.
Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)
KOSÉ x NiziU Make Keep Mist EX Commercial
Initial Broadcast: April 15, 2021
Product Available: KOSÉ / Maison KOSÉ / Drugstores, online, and elsewhere in Japan
Official Website (English): https://www.kose.co.jp/makekeepmist/eng/