Girl Group NiziU Named Brand Ambassadors for Visée, Introduce Limited-Edition Eyeshadows

10.September.2021 | FASHION / MUSIC

Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.

 

Visée Glossy Rich Eyes N  – Available in 8 shades + 2 limited edition shades

 

 

Photo Shoot

 

「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA&NINA

 

The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.

 

A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.

 

An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.

 

Interview with NiziU

 

Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?

Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!

Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!

 

Q2. How did you feel after shooting wrapped?

 

Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!



Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?


Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)



Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?


Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.

 


Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?

 

Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.

 


Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?

 

Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.



Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?

 

Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!



Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?

 

Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.

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    Tons of international fans have commented on your vocal style. What’s the secret of your popularity?

     

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  • KAWAII LAB. Report #16 ~One Year of FRUITS ZIPPER~

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    Recently, we sat down with the members to chat about their first year as idols since debuting in April 2022.

     

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    Manaka Mana

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    Amane Tsukiashi

    “Every day seemed to fly by. I met and talked with so many people, and I was finally able to do the job I had always dreamed of doing.”

    ーYou performed in Thailand this year, highlighting your slogan of ‘From Harajuku to the World.’ Can you tell us any fun stories from that time?

     

    Yui Sakurai

    “I was so happy to see how many people knew about FRUITS ZIPPER–it was more than I could have ever imagined! So many fans told me how happy they were to meet me and it made me so thrilled!

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    It was such a warm and special day.”

    Luna Nakagawa

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    Q. Where do you buy your makeup?

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    Q. To wrap things up, do you have a message to readers coming to Japan in the future?

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    PROFILE: MIOCHIN

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    YouTube: https://www.youtube.com/channel/UCnyOak5Hd4WG0oLECz6L0Og

    Twitter: https://twitter.com/dtdq2828

  • KAWAII LAB. Report #14 ~Makeup Tips from your Favorite Idols!~

    02.December.2022 | FASHION / FEATURES / MUSIC

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.

     

    A while back in Report #12, we chatted with Karen Matsumoto, Yui Sakurai, and Luna Nakagawa about their makeup routine and tips. This time, we’re asking Noel Hayase, Suzuka Chinzei, Mana Manaka, and Amane Tsukiashi to share their thoughts on makeup!

     

    Tell us about your favorite lipsticks and what makes them special!

    Noel Hayase

    When I do my own makeup, I use b idol’s Glossy Lip No. 08 and then layer PERIPERA’s G Tint No. 06 on the inside. I’ve tried so many b idol lipsticks and I finally found one that matches my skin color perfectly. The tinted one was a gift but I love applying it on the inside of my lips–it gives this neat blood-colored look. It also doesn’t fade which is awesome.

     

    Suzuka Chinzei

    I like THREE Lyrical Lipstick Bloom 11 RUN FREE. 

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    -Mana Manaka

    Jill Stuart’s lip oil!

    We call the people who support us Soragumi, and some of them gave us these gifts along with letters and flowers after our first solo concert. We were so happy☁️

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    -Amane Tsukiashi

    DIOR ADDICT 524 DIORETTE

    DIOR ADDICT Maximizer 103 Pure Gold (This one was a gift🙇‍♂️) 

    04 rom&nd Dewiful Water Tint

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    What do you use for your foundation?

    -Noel Hayase

    I don’t put a lot on my skin, but I do apply a makeup primer called UV Idea XL Protection Tone-Up by La Roche-Posay first. After that, I use Dior Skin Forever Skin Correct Concealer to hide dark circles and redness. That’s all!

     

    -Suzuka Chinzei

    I moisturize with VT’s CICA cream. Depending on the weather, I’ll apply Chant a Charm sunscreen followed by The Skin Minimalist by Decorte. I put on powder last. I use CANMAKE’s Secret Beauty Powder or Elegance’s La Poudre Haute Nuance. No foundation for me!

     

    -Mana Manaka

    These were also gifts, but I use Lunasol sunscreen, Dior primer, and foundation!

    The bottle is really beautiful, with the engraving…❤️

    I ran out of powder when I was in Thailand recently, so I’m just using what I bought locally!

    I don’t know if it’s because it’s makeup from a really hot country, but it goes on so smoothly that it doesn’t feel sticky at all, even with a mask on. I’ve been using it even after I got back to Japan!

     

    -Amane Tsukiashi

    CHANEL Base Hydra Luminere

    (I might upgrade.)

    CHANEL Fluid Foundation de CHANEL B10

    Dior Forever Skin Correct Concealer 0N

    SUQQU Oil Rich Glow Loose Powder

    clé de peau BEAUTÉ LE REHAUSSEUR D’ÉCLAT 105 (This was a gift! 🙇‍♂️)

     

    What do you typically do when it comes to skincare?

    -Noel Hayase

    First, I use &honey cleansing balm to remove my makeup. When I heard that you could cleanse and wash your face at the same time, I gave it a try and it was amazing, so I’m never going back. After my bath and before putting on my makeup, I use a complete skin care set like La Roche-Posay’s skincare set, which includes mist lotion, toner, and skin cream. It’s not cheap, but since I started using it my skin feels so incredible. Remember to always buy products depending on what kind of skin you have!

     

    -Suzuka Chinzei

    Before makeup in the morning, I always cleanse with Bioderma. If I don’t feel moisturized enough, I apply a lotion emulsion. After cleansing at night, I use Bioderma again and then a toner emulsion. Sometimes I like doing face masks, and when I do, I use Mediplorer’s CO2 Sheet Mask. It was recommended to me by someone with really beautiful skin and it’s amazing. I also use a Cell Cure. It’s crazy after how much dirt it removes. (Laugh)

     

    -Mana Manaka

    I use lotion, then a face mask, then a serum!

    When I used the MediHeal mask that Luna recommended, I was so surprised at how good it was that I started buying and trying tons of different masks.

    I’m trying different things to see what fits and what doesn’t, and lately I’ve been buying a lot of Korean masks.

     

    Amane Tsukiashi

    I haven’t been doing much skincare, but I have been moisturizing a lot lately since my skin gets super dry. On some days I’ll do a face mask and use steam. On the day before an important photo shoot, I use my favorite CellCure 4t Plus.

     

    Oh no! You’re running late! You only have time to apply one product! What part of your face will you focus on and why?

    -Noel Hayase

    I’d only do eye makeup. In this day and age, everyone wears masks, so when you meet someone, you always make eye contact, right? Besides, if it’s just eye makeup, I can get by without base makeup, and I can do the rest of my makeup whenever. (Laugh)

     

    -Suzuka Chinzei

    I just need sunscreen!

    Sunscreen is life. It’s so important!

    Starting when I was in junior high, my parents told me to wear sunscreen, so I can’t imagine not doing it now. No matter how busy I am, I put on sunscreen, even while walking to the station.

    I was on the track team in junior high and I’d put some on every 30 minutes. 

    At the time I thought it was so annoying, but now I’m so glad my mom told me to do it. 

    (Strangely enough, my mom doesn’t wear sunscreen at all.)

     

    -Mana Manaka

    On days when I actually have a whole day off or if I’m just at rehearsal, I don’t wear makeup. I hide behind a mask and a hat! (Laugh)

    If I use anything at all, it’s sunscreen or foundation with sunscreen in it.

    It covers my eyebrows and eyes so much that I can’t see at all, but I do want to prevent spots!!! (Laugh)

     

    -Amane Tsukiashi

    Eyes!

    I always think that wearing eye makeup makes a huge difference. 

    I’d want to do my eyebrows too, but at least I can hide them with my bangs. Eyes it is!

     

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    14.November.2022 | FASHION / FEATURES

    “Japan is such an interesting country, where so many cultures blend and evolve.”

     

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    Q. Why did you first come to Japan?

    “In 2013, I moved to Japan with my family because Beijing’s air pollution had become really bad. It’s already been nine years!”

     

    Zhu Zhu when she first came to Japan

     

    Q. When you first arrived in Japan, what surprised you?

    “When I first came to Japan, what really surprised me was the wide use of the word ‘kawaii.’ It’s so interesting that literally anything can be called kawaii. Sure, it makes sense to call girls, animals, or clothes cute, but in Japan, people call things cute that people in other countries would never refer to in that way. I mean, I think calling things ‘cute’ when you mean ‘good’ is something really commonplace here. (laugh)” 

     

    Q. Tell us what you find the most Kawaii in Japan!

    “There are so many cute things in Japan, but I think that the sweets take the cake. I was surprised by how small they are unlike in other countries. And there are so many kinds! Cakes, baked goods, wagashi, they’re all so incredibly kawaii!”

     

    Q. How did your encounter with Kawaii culture in Japan change you?

    “Since I first came into contact with the Japanese version of kawaii, I think my style has become softer. When I was overseas, I typically just worse really simple outfits and makeup, but now, I’m always conscious of looking girly and cute.”

     

    Q.In Japan, what are you interested in right now? Where do you want to visit in the future?

    “I recently read an article about Yufuin Floral Village, which is England-inspired. It looks so cute and I really want to go!”

     

    Q. Do you have anything to say to our readers who want to visit Japan in the future?

    “Japan is such an interesting country, where so many cultures blend and evolve. No matter how many times you visit, you can always find something new. Please visit!”

     

    Zhu Zhu Profile

    An influencer from China with 2 million followers on Weibo. Nicknamed “Big Cousin” on social media, she has been a favorite of many Japanese brands for years. Since moving to Japan, Zhu Zhu has actively shared fashion, beauty, travel, and food posts on social media. In addition to appearing on TV and in magazines, she has collaborated with a number of major Japanese apparel and cosmetics companies. 

  • Lovisia Cosmetics Releases New Kirby Hand Cream Collection

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    The Lovisia cosmetic series launched in July 2018, and each of the product’s designs makes them perfect for gift-giving. The brand has become a hot topic on the web and social networking sites.

     

    Lovisia Kirby Horoscope Hand Cream: ¥880 each (Tax Included)

     

    The new Kirby hand cream collection comes in 12 varieties, each representing a different constellation. In addition to four types of flower extracts used as moisturizing ingredients, each also contains collagen, hyaluronic acid, Vaseline, and mineral oil to moisturize the skin. 

     

    Be sure to try these flower-scented hand creams!

  • KAWAII LAB. Report #13: FRUITS ZIPPER ~From Harajuku to Thailand~

    04.November.2022 | FEATURES / MUSIC / SPOT

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.”

     

    This summer, the group’s track Watashino Ichiban Kawaiitokoro took off on TikTok with the music video racking up over 500 million plays, propelling the girls into the idol spotlight. Along with regular monthly performances, tickets for the girl’s first solo concert in September and their second solo concert in November were sold out immediately. FRUITS ZIPPER is scheduled to go on tour in Tokyo, Nagoya, and Osaka in February 2023, and even the fashion industry has become obsessed, with the group serving as the seasonal ambassadors for Samantha Vega starting in August 2022.

     

    Only six months after its debut, the members of FRUITS ZIPPER are already taking their first steps outside of Harajuku. Their first overseas trip was to Thailand, called the land of smiles. 

     

    FRUITS ZIPPER performed as one of more than 50 artists representing Thailand and Japan at the THAI-JAPAN ICONIC MUSIC FEST 2022 from October 21 to October 23. The music festival was held to commemorate the 135th anniversary of diplomatic relations between Thailand and Japan.

     

    Four different stages were set up during the event, and FRUITS ZIPPER managed to attract fans not only from Japan, but from Thailand, Malaysia, Hong Kong, Myanmar, the Philippines, and other Asian countries. Many guests even knew the choreography to a number of FRUITS ZIPPER songs, including, of course, Watashino Ichiban Kawaiitokoro. The audience was thrilled when the members addressed them in Thai, and a collaboration interview video shot with local idols was also taken. It’s now available on FRUITS ZIPPER’s TikTok channel, so check it out!

     

    We sat down with the seven members of FRUITS ZIPPER to hear about their best memories from Thailand!

     

     

    -How did you feel about your first overseas trip to Thailand?

     

    Noel Hayase

    “It was our first time performing in Thailand. Not many people knew who we were and we were far away from home, but people welcomed us with open arms. So many people came to watch us, and I was happy to see the audience dancing along to the songs!”

     

    Yui Sakurai

    “When I became an idol two years ago, Thai fans really supported me. Back then, I told them I’d love to come to see them, but I never got the chance.


    I’m happy that I was about to finally achieve that goal, or my dream, I guess, of going to Thailand to meet all of those fans. There were so many more people waiting for me than I could have imagined, and even though we couldn’t communicate very well with the language barrier, we could easily communicate through music. I was so happy.”

     

    Karen Matsumoto

    “So many non-Japanese fans came out to support us! Even though they didn’t speak Japanese, they did their best to tell us they were rooting for us, and that they loved us. I was so happy, I can’t wait to go back!”

     

    Mana Manaka

    “This was my first visit to Thailand, and part of me felt a little uneasy since everything felt so different when compared to live shows in Japan. I was allowed to take pictures and to really use my voice, and the stage configuration was really confusing. But everyone in Thailand was super welcoming and kind, and I was so happy to see them trying to learn Japanese. They’d listen to me talk and nod, looking me in the eyes, even if they didn’t understand what I was saying. It was a wonderful trip that reminded me how excited I am to travel abroad. I hope I can see everyone in Thailand again, thank you so much!”

     

    Luna Nakagawa

    “Even though I’ve been an idol for a while, this was my first trip overseas. Going to Thailand had always been a dream of mine, but at the same time, I was nervous. I didn’t know what kind of fans I’d find there, or if there would be any fans at all. But the Thai people were so unbelievably kind.


    During our performance, a girl held up a board that said ‘Lunapi’ and waved a purple penlight. She shouted that she was looking so forward to meeting me, and it made me so happy.

    We started to share information with the Thai people after our performance was decided, but it seemed that they had known about us before that. I felt that so many people had been excited about coming to see us, and now I just want to go to Thailand again to see everyone a second time. Kob kun kaa!

     

    Amane Tsukiashi

    “This was the first time I had visited Thailand, and I thought it was so beautiful. Seeing ICONSIAM was unbelievable–the biggest building I’d ever seen! I was so happy to see the fans, and so many told me that they had been waiting to meet us. Thank you so much.”

     

    Suzuka Chinzei

    “Before going to Thailand, I wondered how many local people knew about FRUITS ZIPPER and how many would actually come to see us. When we actually took the stage on the first day, there were so many Thai people, and Japanese people too! Since I was able to use my voice to the fullest in Thailand, I was thrilled when the audience could sing along with the ‘Ne, ne, ne’ part in Watashino Ichiban Kawaiitokoro! This live show was so unique to Thailand, and it felt so much freer than live shows are in Japan right now with all the restrictions. Since there was a language barrier, I wanted to put all of my feelings and emotions into my performance. I felt like I could communicate with the audience with my eyes, and those three days of performances were so unforgettable. We’ll be back and we’ll be even stronger, so wait for us until then! Kob kun kaa!

     

    FRUITS ZIPPER is on course to become a smash hit not only in Japan, but around the world.

     

  • Interview: Shakuhachi Player Yoshimi Tsujimoto Discusses Her Craft and the Upcoming Concert at Kumano-Nachi Taisha

    20.October.2022 | MUSIC / SPOT

    Each year, an incredible event is held at Kumano-Nachi Taisha, a Shinto shrine and World Heritage Site located in the Kii Mountain Range of Wakayama Prefecture.

     

    To kick off the ‘diamond celebration,’ a special concert will mark the 1,250th anniversary of the birth of Kobo Daishi, the Japanese Buddhist monk who founded the Shingon school of Buddhism. Yoshimi Tsujimoto, a shakuhachi player from Hashimoto, will perform in the concert scheduled to begin on October 22 at 13:30. 

     

    Moshi Moshi Nippon sat down with Yoshimi Tsujimoto to discuss her music and, most importantly, her interest in sharing the sound of the shakuhachi with the world.

     

     

    −How did you become interested in the shakuhachi? 

    My father loved the shakuhachi, and because of that, I grew up surrounded by the sound of it. That’s how it all began!

     

    −What attracts you to playing the shakuhachi?

    I love the timbre of the shakuhachi. 

    Those who play the shakuhachi often say that a single note has the power to bring someone to enlightenment. 

    Curiously, individual differences in tone are more easily discernible with the shakuhachi than with other instruments. That means that a person can express themselves in more unique ways.

     

     −You’ve performed in many different countries. Do you get different reactions to the shakuhachi in other countries when compared to Japanese audiences?

    I have a vivid memory of a time I performed a classical shakuhachi piece solo. This particular type of classical music is called ‘wabi-sabi,’ and it isn’t very loud or lively. 

    In Japan, when I finish a performance, people usually clap. But when I performed in South America, as soon as the piece concluded, there was a standing ovation with people shouting “Bravo!” That would never happen in Japan, and it left such a lasting impression on me.

     

    −Are there any countries that have left a lasting impression on you, or that you would like to visit in the future?

    I have good memories of every country I’ve visited, but I think that Cuba left the biggest impression. I just made me think about how incredible music can be.

    I’d love to visit Bulgaria, Morocco, Armenia, Uganda…it’s tough, because I want to visit every country I haven’t been to yet. (laughs)

     

    −You’re from Hashimoto City, near Mount Koya. How did you feel when you heard that this concert would be held so close to your hometown?

    What I felt was pure joy.

    Personally, I’ve always loved Mount Koya, and I went there many times as a child. It’s such a pleasure to be able to perform there.

     

    −Tell us some of your favorite memories involving Mount Koya.

    I go to Mount Koya at least three or four times a year. It’s not a particular memory per se, but every time I go, I love to eat vegetarian food, explore, and buy wheat buns and sesame tofu as gifts to take home.

     

    −Are there any local foods or places that you’d recommend?

    The fruit is delicious in Wakayama, and my hometown is famous for persimmons.They are so yummy, and I just want everyone to try them!

    Mount Koya and Kumano Kodo are both World Heritage sites, and they are both absolutely breathtaking. Other than those, I’d recommend Adventure World! It has adorable pandas roaming around freely and the most wonderful dolphin shows. Everyone from around the country should visit!

     

    −Finally, do you have a message for Moshi Moshi Nippon readers?

    Japan is filled with incredible places and culture. The shakuhachi, a beloved traditional Japanese instrument, is one piece of that culture.

    I want audiences around the world to hear the sound of the shakuhachi and to make it more familiar. If you have a chance to hear it, I hope you will.

    Be sure to follow Yoshimi Tsujimoto’s activities going forward as she shares the beauty and culture of shakuhachi with the world.

  • Interview: What Type of ‘Kawaii’ Did This Popular Foreign Influencer Find in Japan?

    03.October.2022 | FASHION / FEATURES

    Kawaii is marshmallow-flavored medicine for the soul.”

     

    Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world, and today, we’re featuring a foreign influencer living and working in Japan! This time, we interviewed Etsuna, a popular influencer from China, discussing how Yume Kawaii fashion brings her comfort and the many types of ‘kawaii’ she’s found during her time in Japan. 

     

    Q. What brought you to Japan?

    “After graduating with a major in animation, I was working at a university in Shanghai as a teacher, but I decided to enroll in Tama Art University’s graduate program to study for my master’s degree. That’s when I came to Japan, and I’ve been here for 15 years!”

     

    Q. When you first came to Japan, what surprised you? Was anything different than what you had imagined? 

    “Everyone wore such bold makeup, and that really surprised me! When I first came to Japan 15 years ago, I think the gyaru trend was still big, and a lot of girls had that strong Harajuku style and big personalities. Heavy eye makeup and blush was the big thing. I thought everyone was getting ready to film for a TV show.” 

     

    Q. What do you think of when you heard the word ‘kawaii’ in Japan?

    “MOSHI MOSHI ROOMS, character cafes, and Yume Kawaii fashion…they are all so unique and so adorable! Those things are what I think of when I hear the word ‘kawaii.’”

     

    Q. Did finding Japanese kawaii culture change you in any way?

    “Before I experienced kawaii culture, I was a teacher, so I wore a lot of black, white, and gray every day. But after encountering kawaii style for the first time, I started experimenting with different kawaii subcultures, like the Mori Girl trend back in the mid-2000s. Eventually, I fell in love with Yume Kawaii (Dreamy Kawaii) fashion, which is filled with pastels and a fantasy-like aesthetic. I’ve been dressing in that particular style for about ten years now. To me, kawaii is like marshmallow-flavored medicine for the soul. It’s very healing.” 

     

    Q. When it comes to Japan, what interests you now? Where would you like to visit in the future?

    “Today, it feels like Japanese fashion is becoming more and more simple, and the Harajuku kawaii trend is starting to disappear. Is that because people don’t like standing out in that over-the-top way? Do they feel embarrassed if they dress differently than most people? I’ve met a lot of people who love Yume Kawaii fashion, but they might not have the courage to wear it themselves. That’s why I’m currently researching how to bring Yume Kawaii to AR. If I can bring it to the virtual world in a way that blends with the real world, I can create a brand-new experience for everyone. Using mobile AR technology, people will be able to transform their everyday clothes into something with more Yume Kawaii style!”

     

    Etsuna’s Original Yume Kawaii AR Filter

     

    Q. Please give a few words to those living abroad who are interested in visiting Japan!

    If you really want to experience Japanese kawaii culture, stay at MOSHI MOSHI ROOMS in Harajuku! There are so many fashionable people in Tokyo too, and if you hang out near Harajuku Laforet on the weekend, you’ll see people taking plenty of pictures. Come have a special trip to Japan and surround yourself with all things kawaii! Have fun!” 

  • Long-Awaited Cosmetic Line from Anime Brand ‘badmood’ Now Available

    07.September.2022 | FASHION

    Fashion brand badmood, a line of goods inspired by the anime BAD MOOD, has released its first cosmetic line! The anime itself was written by Fukase from SEKAI NO OWARI, who also designed the characters. Four products are available–a shadow palette, gel eyeliner, color change lip balm, and bright sun cream. Products are available at the CREE’MARE online store, 9 CREE’MARE by DHOLIC stores, and the DHOLIC Lumine Omiya store. 

     

    badmood Shadow Palette

    ・Easily-portable eyeshadow palette with 4 colors

    ・Comes in two textures: Powder and Jelly

    ・Dense color offers complete coverage, even when applied with fingertips

    ・Orange-Brown: ¥2,600 (Tax Included)

     

    badmood Gel Eyeliner

    ・Creamy texture gently adheres to the eye area

    ・Sure to keep lines firmly in place without smearing

    ・Includes a pencil sharpener for thinning the tip

    ・01 Matte Black / 02 Chocolate Brown: ¥1,800 (Tax Included)

     

    badmood Color Change Lip Balm

    ・Offers a bright pop of natural color when applied

    ・Moisturizing for those with dry lips

    ・Smooth and easy to use without leaving sticky residue

    ・01 Orange / 02 Grape: ¥2,000 (Tax Included)

     

    badmood Bright Sun Cream

    ・Moist texture for easy application

    ・Easy to match to any skin tone

    ・SPF50+ sure to block harsh ultraviolet rays

    ・Skin Color: ¥2,600 (Tax Included)

     

    Customers will also receive a badmood original tattoo sticker for each product purchased!

    *Available while supplies last.

    *Not available at Rakuten or Qoo10 Official Store.

  • Shu Uemura Announces Spring/Summer Collection Featuring Limited Edition Colors

    25.April.2022 | FASHION

    Japanese makeup brand Shu Uemura launched its new 2022 Spring/Summer Collection on April 22, 2022 in limited quantities. Kabuki actor Ichikawa Somegoro VIII, who became a Shu Uemura brand ambassador in March 2022, is seen in new visuals for the collection.

     

    Collection


    Limited Edition Eyeshadow Palette

    Nude Punk Eye Palette (5 limited edition colors / 1 existing color)

    Lilac Rebel Eye Palette (3 limited edition colors / 3 existing colors)

     

    Lipstick Unlimited Kinu Satin

    Tailored Nude, Limited Edition Color (Star Shade)

    Auburn Tulle

    Lipstick Unlimited Kinu Cream

    Taupe Couture (Star Shade)

    Sienna Silk

    Ultim8∞ Sublime Beauty Cleansing Oil

    Hard Formula Hard 9 Seal Brown

    Petal 55 Foundation Brush

     

    The Shu Uemura philosophy is that makeup is “fashion for the face.” From makeup that hides blemishes to makeup that helps people express themselves, every piece is important.


    In 1968, Shu Uemura introduced ‘Mode Makeup,’ with the idea that just as there are patterns in clothing, there should be patterns in makeup as well. He proposed free expression using makeup and inspired people to be more fearless with their makeup application. Try expressing yourself more in 2022!

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