Girl Group NiziU Named Brand Ambassadors for Visée, Introduce Limited-Edition Eyeshadows

10.September.2021 | FASHION / MUSIC

Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.

 

Visée Glossy Rich Eyes N  – Available in 8 shades + 2 limited edition shades

 

 

Photo Shoot

 

「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA&NINA

 

The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.

 

A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.

 

An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.

 

Interview with NiziU

 

Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?

Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!

Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!

 

Q2. How did you feel after shooting wrapped?

 

Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!



Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?


Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)



Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?


Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.

 


Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?

 

Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.

 


Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?

 

Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.



Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?

 

Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!



Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?

 

Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.

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