【LIVE REPORT】Atarashii Gakko! Tour Final: The Freshness and Bottomless Energy of a New Generation

20.October.2021 | FEATURES / MUSIC

On October 16, the four-member dance and vocal group Atarashii Gakko held a solo live “We’re Still Obscure but Rocking LIVE SHOWS in Tokyo, Nagoya, Osaka and Fukuoka ~Their Weakness is PINEAPPLE!~” at TSUTAYA O-WEST in Tokyo. This marked the last day of the group’s current tour, stopping in Tokyo, Nagoya, and Osaka, and on display was handmade calligraphy from the members with one important message: ‘Enjoy NOW with all your heart.’ The stage was simple: a screen, a DJ booth, and four backlights. The group doesn’t need much more, their personalities overshadowing any excess clutter or added minutiae. For the background music, the girls chose Sabotage by the Beastie Boys, an American mainstay the four greatly respect.

The concert began with the leader Suzuka shouting the words “Tokyo! Atarashii Gakko starts now!” The first track was Sekigae Gattuso, followed by Saishujinrui, with choreography seeming more like a gymnastics meet than a live show. The girls were in incredibly high spirits, with Suzuka quickly tearing off her jacket and the four showing no signs of holding back, dancing and singing while using their entire bodies as their instruments. The concert’s first half included Koibumi and Miyao, progressing into Koi no Shadanki, Ameyo no Seppun, and Okami no Uta, blending Showa-era sensibilities and sounds with Reiwa-era style and substance. The girls were, as always, funny, mixing comedy into their foolproof performances. Everything is one hundred percent: the singing, the dancing, and the acting. It’s hard to understand how they have the stamina for an entire concert.

The second half of the concert began with their long-awaited new song Pineapple Kryptonite, produced by Money Mark, known for his work with The Beastie Boys in the 1990s. His experimental, lo-fi style has attracted attention over the years, still inspiring music fans in the 2010s. Perhaps his style is being passed down to the next generation through Atarashii Gakko!

The group signed with American multi-media company 88rising in December 2020, and the label is attempting to introduce more unique Asian music to the US. In November, Atarashii Gakko is scheduled to perform at the Head in the CLOUDS festival in LA, which will bring together many artists from the 88rising family together for one massive event. In the current cultural climate with Korean pop-group BTS and Marvel film Shang-Chi seeing record amounts of popularity, it seems like the perfect time to introduce more eastern music to the US scene.

During the show’s climax, the girls performed NAINAINAI and Freaks, two songs that show off their hip-hop side. The greatest thing about the group’s style is their complete coverage, able to swap between singing, dancing, acting, and rapping at the drop of a hat. Their talent is undeniable, and it’s able to reach a wide variety of different music fans from around the world. Mayoeba Toutoushi brought the show to an end, and Que Sera Sera wowed fans during the encore. Performing 15 songs, members Suzuka, Kanon, Rin, and Mizyu proved why they belong on an international stage–they blend the old and the new, and the standard with the bizarre. There’s no telling where Atarashii Gakko is heading next, but their successful career is certainly just getting started.

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  • The Appeal of Rising Gen-Z Singer ASA Wu, Reaching People’s Hearts with her Music

    16.May.2022 | FEATURES / MUSIC

    Trilingual Gen-Z singer ASA Wu is a rising star. The artist has roots in Taiwan and Japan, and the gap between her powerful voice and cute baby face is attracting attention from both the music industry and other creative fields. Since the release of her debut song Bloomer in April 2021, she has continued to gain momentum, debuting her first EP omen alongside the music video for MO-MO, a sexy electronic dance hit making waves worldwide.

     

    ASA Wu’s highly-anticipated new single Uncolor was released on April 8, 2022, and is currently being featured as a part of the Artiswitch anime project. Artiswitch, a collaborative anime series made by SUNRISE (Mobile Suit Gundam, Love Live!) and ASOBISYSTEM, Kyary Pamyu Pamyu’s agency, premiered on YouTube on May 28, 2021. The series brings together a wide range of content pulling from fashion, art, and music trends, especially those found in Harajuku.

     

    MOSHI MOSHI NIPPON recently sat down with Asa Wu to chat about her career, her charm, and to get a closer look at her true self. 

    The Artist’s Early Interest in Music

    “I’ve been singing since I was a kid. I’d sing at home and put on shows by myself. When we’d sit down for dinner, I’d tell my parents I was going to put on a dinner show. When I lived in Taiwan, before I’d go to bed, I’d ask my grandma to listen to me. But honestly, the praise I got didn’t mean much to me as a little girl. I knew a lot of kids who would do their best to help around the house just to get praise, but for me? I just wanted to make everyone happy by singing.” ―ASA WU

     

    ASA Wu’s journey into the world of music began early in her childhood. As a young girl, she was overjoyed to see her family enjoying her singing, inspiring her to chase a music career. Her family remains her primary motivation to this day. Her voice has a warm quality to it, and it’s clear when speaking to ASA Wu that singing comes naturally to her.

    Music and ASA Wu

    “This might be cliche, but if I had to describe music to myself, I’d say “NO MUSIC, NO LIFE.” It’s like, when I’m sad or stressed, what do I do? Everyone has their own ways to clear their mind or destress, but for me, it’s only music. Music is easy–it can instantly change your mood. It can make you feel happy, it can motivate you. Just listening is such a simple thing to do, but it can really change your behavior and your actions. That’s what I aim to do for people with my music.”

    ―ASA WU

     

    For ASA Wu, music is akin to life itself. No matter what troubles or challenges life brings, music is there. Music can conquer stress and offer clarity when her emotions are muddled. When writing lyrics, the singer defaults to taking an emotional approach, drawing inspiration from characters in the stories she writes in her head, or from the life lessons she writes in her notebook each day. Through her music, Wu wants to share feelings that people may have never been able to express before. Just as music has supported her, she only wants her music to support others.

     

    Uncolor Music Video

     

    About the New Track, Uncolor

    During the songwriting process for her new track Uncolor, Wu decided to express a world in which darkness and light coexist, utilizing an already-created story and beat. The singer says that her favorite lines in the song are “Feeling Sad, you were in that lonely-colored sky,” and “No matter the color, I can’t see the Night Sky.” When asked why, the singer responded candidly. 

     

    “The sky at night may look black, but depending on the state of a person’s mind, it could really look like any color. I just put that thought into words. In the lyrics, I also included the phrase “my friends,” because I wanted to reach out to everyone on earth. We’re all friends.”

     

    During the recording, Wu was conscious of how she could share her feelings through her singing voice. The thought inspired her to darken the room in the hopes that her song could add color to it.

     

    Uncolor is a collaboration between ASA Wu and NANCY SNAKE, an illustrator known for her psychedelic pop worldview that combines realism and romanticism. The collab was made for the ongoing Artiswitch project. 

     

    For ASA Wu, collaboration is a means of discovery, where each artist’s individual colors overlap to create something completely new. She also sees it as an encounter with another self–someone new, born from working with another person. Expectations are high for Wu going forward after seeing how much progress she has made as an artist already.

     

    “I hope that I can convey with my voice what I want to convey with my music, and what I feel like so many of my listeners also want to convey to the world,” the singer said to those who have listened to her songs.

     

    “When I read messages from fans, I really try to understand what they’re thinking. I often empathize with their emotions, and I want to put those emotions into my music,” Wu says. “I want people to hear my songs and think “wow, I’m so glad ASA sang this!” I hope to become an artist worthy of all of this praise, and I want people to be glad that they supported me. Look forward to what’s coming next!” The artist finished the interview with a wide smile. 

    ASA Wu has already inspired an army of fans with her Gen-Z outlook, warm vocals, and one-of-a-kind sound. Try taking a deep breath while listening to her new song Uncolor. Maybe there’s a message in there for you.

    TEXT: Natalie(MOSHI MOSHI NIPPON)

    ASA Wu

    Instagram: https://www.instagram.com/asawurarara/

    YouTube: https://www.youtube.com/channel/UCodMTlxqMqMr4_EGGY3ilYw

  • Idol Group FRUITS ZIPPER Announces First Solo Concert

    11.May.2022 | MUSIC

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” On May 3, the girls held a free solo concert titled “Find my Cutest Part,” attracting tons of new fans and lighting up social media.

     

    Tickets for the group’s first concert on April 10 at Shirokane-Takanawa SELENE b2 sold out instantly, and the girls have been looking for a way to give back to their incredibly passionate fans. Sadly, the April 10 performance was postponed after the members and staff tested positive for COVID, so the content was changed and admission was free!



    During the show, FRUITS ZIPPER announced that their introductory live show will now be held on July 16 at the same venue. The girls also announced that their first solo concert will be taking place on September 12 at Ebisu LIQUIDROOM.

     

    Stay tuned to see what FRUITS ZIPPER does next!

     

  • Kyary Pamyu Pamyu Announces First Solo Budokan Appearance in Six Years Following Success at Coachella

    10.May.2022 | MUSIC

    In April 2022, Kyary Pamyu Pamyu performed at the world’s largest music festival Coachella, held in California. Following this incredible moment in her career, the singer played a solo concert at the Fonda Theater in Los Angeles. American fans were thrilled to see her return to the states after three years, with any overseas performances canceled due to the pandemic.

     

    During the most recent stop on her domestic tour, Kyary announced that she would be performing a solo concert at Nippon Budokan for the first time in six years. The concert will be the final stop on the singer’s 10th-anniversary tour and will be held on October 19, 2022.

     

    The announcement was made on May 7, the first day of the second half of Kyary’s current tour. The LINE CUBE SHIBUYA in Tokyo housed the singer upon her return from the states and tickets were sold out with fans excited to see what beloved tracks the Harajuku symbol would perform!

     

    The setlist for the performance featured highlights from Kyary’s decade-long career. The artist performed Candy Racer from her new album; Invader Invader, a current smash-hit on TikTok; the ever-popular Harajuku Iyahoi; the Halloween anthem Crazy Party Night ~Pumpkins Strike Back~; and Gentenkaihi, the track celebrating Kyary’s special anniversary.

     

    During the MC portion of the performance, Kyary shared details of a certain moment during Coachella that made a huge impact on her. The singer was concerned that no one would show up to her concert, as she was scheduled to perform at the same time as global stars Billie Eilish and 21 Savage.


    “Kyary, it’ll be fine,” one of her dancers said. “We’ll be on stage together. You’re not alone, so go out there and do what you always do!” Such a powerful message brought Kyary to tears. 

     

    During the second weekend performance, Kyary performed alone for the first time in her decade-long career after her dancers suffered from a sudden illness. She wrote their initials on her hands during her set to keep them with her. She emotionally thanked the audience for coming and said that she would not have been able to perform if the fans hadn’t given her the strength to do so.

     

    Starting with a show in Yamagata on May 13, Kyary will tour 16 more cities around Japan. She will then perform at the Second Sky Music Festival hosted by Porter Robinson at the end of October in the U.S. Her world tour, Kyary Pamyu Pamyu 10th ANNIVERSARY WORLD TOUR CANDY WAVE, will start in November.

     

     

    Advance tickets for the Budokan concert will be available to fan club members until May 16. The official website will begin general sales on May 20. 

     

    ©Aki Ishii

  • KAWAII LAB. Group IDOLATER Adds Two New Members, First Live Video with Five Members Unveiled

    28.April.2022 | MUSIC

    IDOLATER is now a five-member group after adding two fresh faces! The idol group is part of KAWAII LAB., a project aiming to introduce the world to popular Japanese idol culture. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki have joined the current lineup, Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki. 

     

    IDOLATER was formed after becoming finalists in the ASOBISYSTEM THE AUDITION 2018 competition, and the girls are known for exploring the boundary of music, fashion, and other unique aspects of culture through an idol perspective. 

     

    Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. This is the first time either has worked as a model. 

     

    Check out the group’s first performance as five members below!

     

    Swipin’ Flickin’ – IDOLATER  (Live at Ebisu CreAto, April 24, 2022)

    IDOLATER will also begin holding regular concerts at Ebisu CreAto starting in May 2022.


    Comments from New Members

     

    Fuuka Oishi

    My name is Fuuka Oishi, and I’ve just joined IDOLATER.

    When it comes to singing and dancing, I’m very inexperienced, but with the help of the other members, I’ll practice hard each and every day!

    The first time I stood on stage, it really hit me–I’m becoming an idol. When I saw the fan’s kind faces in the audience, my nervousness turned into fun!

    IDOLATER will continue to grow and evolve into something great, so I hope you’ll keep an eye on us!

    Although I’ve just started my life as an idol, I have big dreams. I’ll do my best to make it to Budokan!

    I’ll do my best as a member of IDOLATER, a group I love so much.

    Please support me!

     

    Ririka Satsuki

    I’m Ririka Satsuki, a new member of IDOLATER.

    I used to be a solo singer, and this is my first time as an idol. I’m really nervous but also incredibly excited about what the future will bring. The other members are always making me laugh and giving me the strength to do my best. 

    If there’s one goal that drives me more than anything, it’s my dream of performing at Budokan. 

    We want our fans to come along too!!!!

    I’ll do my best, so please continue to support me!

  • Japanese Pop Icon Kyary Pamyu Pamyu Announces Her First World Tour in Four Years

    27.April.2022 | MUSIC

    Following her storming sets at this year’s Coachella Festival and the 10th anniversary of her debut album, globally celebrated Japanese Pop Icon Kyary Pamyu Pamyu will return to the UK for the first time in four years to perform at London EarTH Concert Hall on Friday 25th November. Tickets go on sale Friday 29th April at 10am via www.gigsandtours.com and www.ticketmaster.co.uk. Full European tour dates here.

     

    The new UK show not only in celebration of the 10th anniversary of her debut album but will also see her perform tracks off her fifth album Candy Racer. The show also succeeds a major Japanese tour and dates across Europe.

     

    Kyary Pamyu Pamyu began her career working as a model for a number of Harajuku-based magazines. Appearing on countless covers, her outspoken style and unique worldview have attracted global attention, with her captivating doll-like appearance inspiring many to learn more about Tokyo street fashion. Kyary made her music debut in 2011 with the mini-album Moshi Moshi Harajuku produced by Yasutaka Nakata of CAPSULE fame.

     

    The music video for PONPONPON has been viewed over 180 million times. Her hit song Ninja Re Bang Bang was remixed by globally-renowned DJ Steve Aoki for the Nintendo Switch title Ninjala. In addition to her numerous performances around Japan, Kyary has also embarked on four successful world tours. In 2021, the artist’s 10th debut anniversary, Kyary launched the new KRK LAB label.

     

    Kyary Pamyu Pamyu continues to fascinate her fans with her free-spirit and original expressions that one would never imagine from her cute appearance. Her presence as an icon of “HARAJUKU,” a combination of artist and fashion activities, has attracted attention from all over the world.

     

  • Kyary Pamyu Pamyu Collaborates with America’s Largest Japantown ‘Little Tokyo’ for LOCAL POWER JAPAN Project

    22.April.2022 | FASHION

    Kyary Pamyu Pamyu recently performed at Coachella, one of the largest music festivals in the U.S. Keeping the momentum going, the singer gave her first solo performance in four years at the Fonda Theater in Los Angeles on April 18, 2022. 


    The LOCAL POWER JAPAN Project, launched alongside Kyary’s current Japan tour to help energize rural Japanese locales, made its first appearance in America on April 19. Little Tokyo in Los Angeles has the largest number of Japanese people in the United States, making it the perfect place to hold a commemorative event. During the celebration, panels of each participating company and region were on display, and Kyary herself explained the project to the visitors in person.

    This initiative aims to bring attention and support to local industries and to inspire more tourism to rural areas. The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows.

     

    Little Tokyo, the largest Japanese town in the U.S., is located in downtown Los Angeles and was established at the end of the 19th century. The collaboration logo with Little Tokyo features a colorful retro theme and is an homage to Kyary’s first album Pamyu Pamyu Revolution. Products made in collaboration with the LOCAL POWER JAPAN Project are now on sale for a limited time at several Little Tokyo stores.

    A collaboration T-shirt is also on sale, featuring the new logo on the front and Kyary’s 10th-anniversary logo and project logo on the back. These are available on the LOCAL POWER JAPAN Project for two weeks starting April 20, so get one before they’re gone!

  • Kyary Pamyu Pamyu Performs at Coachella, the World’s Largest Music Festival

    20.April.2022 | FES / MUSIC

    Photo by Kirby Gladstein

    Kyary Pamyu Pamyu is celebrating her 10th anniversary in the best way possible–by performing at Coachella 2022! The artist played an incredible set at the event in Indio, California starting on April 16, 2022.

     

    The headliners for the 2022 event included Harry Styles, Billie Eilish, Swedish House Mafia, and The Weeknd.


    Kyary Pamyu Pamyu was selected to perform at the GOBI STAGE for the performances held on April 16 and April 23, the dates headlined by Billie Eilish. The Weekend 1 performance was streamed worldwide on YouTube.

     

    Photo by Kirby Gladstein

     

    The GOBI STAGE, where Kyary was the closing act performing at the same time as Billie Eilish, 21 Savage, and other popular artists, was nearly overflowing during her set.

     

    Kyary Pamyu Pamyu, who has been a Japanese pop culture and Harajuku icon to fans around the world for the last decade, appeared wearing a dress created for the occasion by the fashion brand MIKIO SAKABE, who the artist has been wearing since high school. The artist performed Candy Racer from her latest album, and even those hearing Kyary for the first time couldn’t help but dance along.

     

    Photo by Kyoichi Ichimura, Ocean Photo Studio / WANANN, Inc.

     

    Turning into a beatboxer, Kyary also performed the globally popular track Dodonpa, along with her legendary song PONPONPON which has amassed over 180 million views on YouTube. During her performance, images of the recently announced Metaani x Kyary Pamyu Pamyu NFT flashed in the background.

     

    In total, Kyary performed 10 songs, including the popular TikTok track Invader Invader and Harajuku Iyahoi. 

     

    Photo by Kyoichi Ichimura, Ocean Photo Studio / WANANN, Inc.

     

    This weekend, those with YouTube Premium will be able to watch the Weekend 2 stream. Kyary’s performance will be archived for one week, so watch it before it’s gone!

     

    A YouTube Premium pre-show will also air on April 23, 2022 on Kyary Pamyu Pamyu’s official channel.

  • MOSHI MOSHI ROOMS HARAJUKU Announces ‘My Ty Rooms Harajuku’ Collaboration

    20.April.2022 | FASHION / SPOT

    ASOBISYSTEM, a company aiming to broadcast Japanese pop culture from Harajuku to the rest of the world, has teamed up with Rokuyon Corporation for a special collaboration! Rokuyon manages unique private accommodations throughout Shibuya in Tokyo, and with help from Meteor APAC, the Japanese distributor of Ty’s beloved Beanie Baby stuffed animals, a new collaboration room will be available to book for a limited time only.

     

     

    MOSHI MOSHI ROOMS HARAJUKU, a home-sharing facility produced by ASOBISYSTEM, is offering a Ty-inspired room from April 23 until May 22, 2022. The room looks more like an art gallery than a guest house and was designed by Ty’s content director Harris.

     

    Children can enjoy a number of Ty amenities, while adults will enjoy taking home a Ty A3-sized tote bag to remember their unique visit. Those taking the tote bag will be able to fill it with all the Ty stuffed animals they want for only ¥1,650 (Tax Included)!

     

    A social networking campaign exclusively for guests will also be underway soon! Those posting with the hashtag #moshimoshirooms and #ty will receive one free Ty plush toy!

  • Kyary Pamyu Pamyu Collaborates with Sapporo’s ‘Parfait, Coffee, Sake, Sato’ for LOCAL POWER JAPAN Project

    24.March.2022 | FASHION / FOOD / MUSIC

    Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. The artist released her first full-length album in three years ‘Candy Racer’ in October 2021, and next month Kyary will finally take to the stage at Coachella 2022 in California. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. Finally making it to Sapporo in Japan’s north, details surrounding the singer’s sweet new collaboration have been announced!

     

    Kamaitachi – Kyary Pamyu Pamyu (Music Video)

     

    Kyary is teaming up with Satodo, a pistachio-based confectionary specialty store. The shop is owned by Parfait, Coffee, Sake, Sato, a local bar famous for its parfait, which many say has become a new Sapporo specialty. Satodo opened in 2021 with the aim of creating sweets that only Parfait, Coffee, Sake, Sato can produce, and has gained national attention for using incredible local ingredients. 

    The collaborative logo for the project was inspired by Kyary’s 2020 song Kamaitachi. As the logo for one of Satodo’s most popular sweets is a bear, Kyary’s cute persona with bear ears is a perfect match!

    The locale’s popular bear-shaped sweets will now come in a special collaborative box. These tasty treats called monaka consist of a wafer cake filled with bean jam or other unique fillings. The box of six sweets contains both Hokkaido bean paste and pistachio paste.

    A collaborative T-shirt is also on sale featuring the new Kamaitachi-inspired logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for a limited time only.

  • Sneakers and Art Come Together at artrA Season 2 in Tokyo, Nagoya, Kyoto

    22.March.2022 | FASHION / SPOT

    Street culture is ever-evolving, and sneakers play a big part in street fashion. Combining sneakers and art, the artrA project finished up its first 7-city tour last year, and is now ready to start Season 2!

     

    Season 2 will also be sponsored by ASOBISYSTEM. The shoe store atmos, on a mission to promote Tokyo’s sneaker scene to the world, and the news app SmartNews are also contributing to the project as content partners to bring the event to Tokyo, Nagoya and Kyoto.

     

    A total of 16 up-and-coming creators are participating in the exhibition. Illustrators, graphic designers, and painters will display their unique artwork based on the simple theme of one famous pair of sneakers. The original art will be sold and also transformed into artrA original merchandise. A sneaker lottery will be held, and 10 pairs of sneakers (100 pairs in total during the event) will be given away at the venues each day.

     

    Participating Creators

    an / Illustrator 
    https://www.instagram.com/aooooo1995/ 

    BEY / Illustrator 
    https://www.instagram.com/beytaro_0912/ 

    BANBU / Artist 
    https://www.instagram.com/banbu.daishi/ 

    hitotsume / Illustrator 
    https://www.instagram.com/hitotsume/ 

    Jeremy Yamamura / Artist 
    https://www.instagram.com/jeremy_yamamura/ 

    KENTOO / Artist 
    https://www.instagram.com/k2rocker/ 

    kousuke Shimizu / Artist, Art Director
    https://www.instagram.com/kousuke_kou/ 

    KRAP / Artist 
    https://www.instagram.com/krap_sae/ 

    Morita Manabu by WOOD / Artist 
    https://www.instagram.com/wood_dw/ 

    MOYA / Painter 
    https://www.instagram.com/moya_mk16/ 

    SHIOTSU (Cartoon Mafia) / DJ, Illustrator 
    https://www.instagram.com/djshiotsu/ 

    tarou2 / Animator, Illustrator 
    https://www.instagram.com/tarou2/ 

    T.D BRUDER / Artist
    https://www.instagram.com/t.d.bruder/

    TM paint / Artist 
    https://www.instagram.com/tmpaint/ 

    itui / Illustrator 
    https://twitter.com/it_ui 

    Shouko Nagamine / Illustrator
    https://www.instagram.com/sn___illust/

  • Kyary Pamyu Pamyu Collaborates with Popular Shimane Manju for LOCAL POWER JAPAN Project

    18.March.2022 | FOOD / MUSIC / SPOT

    Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities, and has been attracting major attention. Kyary’s tour made it to Shimane on March 12, and the details of her next collaboration have been revealed!

    Kyary will be teaming up with Nakaura Foods and their delicious local delicacy Dojou Sukui Manju. Known as the representative treat of the San’in region, the name is a reference to the mask worn during local performances of the Yasugibushi folk song. The steamed buns were developed by Nakaura Foods in 1967 and have been loved by locals ever since. In the 2000s, the company began experimenting with new flavors by teaming up with other local creators.

     

    The company’s logo is being reimagined for the project, inspired by Kyary Pamyu Pamyu’s 2013 Furisodeshon music video. 

    The name of the popular product has also been changed to Kyary Sukui Manju! Each box has a pop design and would make a perfect souvenir for Kyary fans.

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. A special LINE collaboration is also underway, and 50 people who order the new Kyary-themed treats from the official Nakaura Foods online store will be entered to win a shirt!

  • Kyary Pamyu Pamyu Collaborates with 252-year-old Tsujun Brewery for LOCAL POWER JAPAN Project

    08.March.2022 | FOOD / MUSIC

    Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is having a busy year. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and released her first full-length album in three years ‘Candy Racer’ in October 2021.  On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan. In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities, and has been attracting major attention. After concluding her performance in Kumamoto on March 6, Kyary is now collaborating with a local business in the area.

     

     

    In the center of Yamato, a city in Kumamoto, lies the Tsujun Bridge, an important cultural property. The local Tsujun Brewery derived its name from this landmark and has been in business for 252 years. A special collaboration logo has transformed the breweries logo into an homage to Kyary’s 2014 third original album, Pika Pika Fantajin. Commemorative T-shirts featuring the new logo are also on sale! 

     

     

    A special beverage inspired by Kyary is also available. Despite coming from a brewery, this amazake is alcohol-free!

     

    While the beverage is branded with Kyary’s likeness, this particular Ama-no-Tamuzake Hotarumaru is a big seller for the brewery. Made from Kumamoto rice and purified at a nearby shrine, this sweet beverage is sure to lift your spirits, just like Kyary’s music. This drink is also more nutritious than other alcohol, containing no sugar or additives, and can be enjoyed by children. Each purchase also comes with an original shopping bag, making it the perfect souvenir!

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