【LIVE REPORT】Atarashii Gakko! Tour Final: The Freshness and Bottomless Energy of a New Generation

20.October.2021 | FEATURES / MUSIC

On October 16, the four-member dance and vocal group Atarashii Gakko held a solo live “We’re Still Obscure but Rocking LIVE SHOWS in Tokyo, Nagoya, Osaka and Fukuoka ~Their Weakness is PINEAPPLE!~” at TSUTAYA O-WEST in Tokyo. This marked the last day of the group’s current tour, stopping in Tokyo, Nagoya, and Osaka, and on display was handmade calligraphy from the members with one important message: ‘Enjoy NOW with all your heart.’ The stage was simple: a screen, a DJ booth, and four backlights. The group doesn’t need much more, their personalities overshadowing any excess clutter or added minutiae. For the background music, the girls chose Sabotage by the Beastie Boys, an American mainstay the four greatly respect.

The concert began with the leader Suzuka shouting the words “Tokyo! Atarashii Gakko starts now!” The first track was Sekigae Gattuso, followed by Saishujinrui, with choreography seeming more like a gymnastics meet than a live show. The girls were in incredibly high spirits, with Suzuka quickly tearing off her jacket and the four showing no signs of holding back, dancing and singing while using their entire bodies as their instruments. The concert’s first half included Koibumi and Miyao, progressing into Koi no Shadanki, Ameyo no Seppun, and Okami no Uta, blending Showa-era sensibilities and sounds with Reiwa-era style and substance. The girls were, as always, funny, mixing comedy into their foolproof performances. Everything is one hundred percent: the singing, the dancing, and the acting. It’s hard to understand how they have the stamina for an entire concert.

The second half of the concert began with their long-awaited new song Pineapple Kryptonite, produced by Money Mark, known for his work with The Beastie Boys in the 1990s. His experimental, lo-fi style has attracted attention over the years, still inspiring music fans in the 2010s. Perhaps his style is being passed down to the next generation through Atarashii Gakko!

The group signed with American multi-media company 88rising in December 2020, and the label is attempting to introduce more unique Asian music to the US. In November, Atarashii Gakko is scheduled to perform at the Head in the CLOUDS festival in LA, which will bring together many artists from the 88rising family together for one massive event. In the current cultural climate with Korean pop-group BTS and Marvel film Shang-Chi seeing record amounts of popularity, it seems like the perfect time to introduce more eastern music to the US scene.

During the show’s climax, the girls performed NAINAINAI and Freaks, two songs that show off their hip-hop side. The greatest thing about the group’s style is their complete coverage, able to swap between singing, dancing, acting, and rapping at the drop of a hat. Their talent is undeniable, and it’s able to reach a wide variety of different music fans from around the world. Mayoeba Toutoushi brought the show to an end, and Que Sera Sera wowed fans during the encore. Performing 15 songs, members Suzuka, Kanon, Rin, and Mizyu proved why they belong on an international stage–they blend the old and the new, and the standard with the bizarre. There’s no telling where Atarashii Gakko is heading next, but their successful career is certainly just getting started.

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    Monster Merchandise

     

     

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    Click below for a video of the event highlighting the venue and talks. 

     

     

     

    A Market Highlighting Wakayama’s Cuisine

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    Cultural Figures, Models, and Celebrities in Attendance

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    ▼Program

     

    Part 1 [Why Come to Wakayama? PR Showcase]

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    Part 2 [How Local Towns Should Approach Tourism ~How to Blend Tourism, Shibuya, and Entertainment~]

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    Part 3 [Gen Z from Harajuku and Shibuya Discuss Wakayama Ver.1]

    Presenters: Yume Kawabata (Model), Mitsuki Hasegawa (Model), MIOCHIN (Model), Saki Hontani (Model / Special Influencer for Kinokuni Wakayama Culture Festival 2021)

     

     

    Part 4 [Gen Z from Harajuku and Shibuya Discuss Wakayama Ver.2]

    Presenters: Atarashii Gakko!! (Music Group), Alex Kerr (Writer), Martin (TV personality), Yuutarou (Model)

     

    Wakayama Panda Mask Cover, Produced by ASOBISYSTEM and Distributed to Guests

    An original Wakayama Panda Mask Cover, produced by ASOBISYSTEM, was given to over 3,000 guests. Talent agency ASOBISYSTEM aims to promote Japanese pop culture worldwide and represents a number of popular artists, models, and creators, including Kyary Pamyu Pamyu and AMIAYA. With two available designs, TV personality Martin tweeted out images of the adorable creations. (https://twitter.com/martin_0406/status/1444163519696424963)

     

    PR for on Giant Screens in Shibuya

    The Kinokuni Wakayama Culture Festival 2021 in Shibuya was widely publicized around Shibuya on massive television screens. 

     

     

     

  • Celebrities Comment on Kyary Pamyu Pamyu’s 10th Anniversary Song GENTENKAIHI

    27.October.2021 | MUSIC

    Pop princess of Kawaii Kyary Pamyu Pamyu is set to release her fifth original album ‘Candy Racer’ on October 27. This marks her first full album in three years, and to commemorate the special occasion, plenty of Japanese celebrities have offered comments on Kyary’s 10th-anniversary track GENTENKAIHI

     

    GENTENKAIHI was released as a digital single on August 17, the anniversary of Kyary Pamyu Pamyu’s debut. The song expresses the singer’s desire to evolve into something new while also paying homage to her past. 

     

    In a new project, Kyary is asking a number of celebrities to share the song that marked a turning point or starting point in their life. The ‘Tell Me Your Origin Song’ project has led to plenty of interesting answers, and a playlist has been compiled containing the answers received so far. 

     

    Volume 1 of the series features announcer Misato Ugaki, comedy trio Yonsen Toushin, and Beastars manga creator Paru Itagaki. Volume 2 features TV personality kemia, YouTuber duo SKY PEACE, and actor Ryo Kato. Volume 3 features comedian Ryuji Akiyama, BiSH’s Aina the End, and TikTok star and handball player Remi Anri Dori. 

     

    Kyary Pamyu Pamyu will hold a special online live performance on Candy Racer’s release day, October 27! A limited number of additional tickets have been released due to popular demand, and those purchasing one will also receive an original T-shirt!


     

     

    Kyary Pamyu Pamyu’s 10th Anniversary Project ‘Tell Me Your Origin Song!’ 

    Vol. 1  Misato Ugaki, Yonsen Toushin, Paru Itagaki
    https://realsound.jp/2021/09/post-857335.html

    Vol. 2  kemio, SKY PEACE, Ryo Kato

    https://realsound.jp/2021/09/post-865930.html

    Vol. 3  Ryuji Akiyama, Aina The End, Remi Anri Doi

    https://realsound.jp/2021/10/post-884469.html

  • Discover the Art of Snow and Water at the Fifth ‘Oirase Ice Falls Tour’ in Aomori Prefecture

    22.October.2021 | SPOT

    The ‘Inaichō General Towada-Oirase Tourism Organization,’ a group striving for regional revitalization, has announced that the Oirase Gorge Ice Falls Tour will be available to tourists between December 17 2021 and March 6 2022. This will be the fifth year of the tour, which was first held in 2017. 

     

    Winter Oirase Waterfall Night Tour© Towada-Oirase Tourism Organization

     

    Winter Oirase Nature Guided Tour© Towada-Oirase Tourism Organization

     

     

    The Oirase Gorge, which stretches for 14km between Lake Towada and Yakeyama, lies between Aomori and Akita prefecture. The gorge is located in Towada Hachimantai National Park and has been designated a protected area.

    During Winter, the mountaintop waterfalls freeze over and become powerful icefalls, decorated with icicles. Time seems to stop as the river stops flowing and the area becomes still. On this bus tour you can enjoy the silvery-white Oirase scenery during the day, or be awed by the illuminated icefall and icicles at night. 

     

    During the Night Tour, a dedicated light car runs alongside the bus to light up five spots along the Oirase Gorge, including the gorge icicles and the icefall itself. Each viewing spot has been carefully produced, using changing colors and lighting to set the scene.

     

    Why not visit this beautiful icy scene, which can only be enjoyed in Winter? 

     

  • MUSER FEST.2021 -MUSIC AID- Event Holds Spin-Off Event for One Night Only

    21.October.2021 | FES / MUSIC

    Last month’s MUSER FEST.2021 -MUSIC AID- event isn’t quite over! A spin-off event, ZIP-FM presents LIVE LIVE! Super Collaboration with MUSER FEST.2021, will be broadcast online on October 22 at 21:00. Since August, collaborative live performances have been planned with different guest artists each month on ZIP-FM’s LIVE LIVE! With MUSER FEST.2021 program hosted by CHAI. This event is the culmination of these plans and the lineup is sure to get fans pumped. 

     

    Performing artists include YUNA from CHAI, Suzuka and Mizyu from Atarashii Gakko!, Tabu Zombie from SOIL & “PIMP” SESSIONS, and Shingo Suzuki from Ovall. Ryo Kishimoto from fox capture plan will also join the live performance as a supporting artist. An archived stream will be available for two weeks after the live show, and tickets are on sale now on the official MUSER website. 

     

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