Sanrio Puroland to Hold First Virtual Music Festival
Get ready for your trip to Virtual Sanrio Puroland! For the first time ever, Sanrio is teaming up with U.S. company VRChat for an entirely virtual music festival, SANRIO Virtual Fes in Sanrio Puroland on December 11 and December 12, 2021. Guests will be able to enjoy the event using a VR Headset, a PC, or a smartphone.
The concert space will feature both live and virtual artists (VTubers), as well as popular Sanrio characters in a massive five-story underground space beneath Virtual Sanrio Puroland. Participants will also be able to transform their avatar into the Sanrio character of their choice during the event! High-fiving other concert-goers will result in an explosion of Hello Kitty bows, and there will be plenty of surprises during the music performances, so don’t miss it!
The lineup for the event includes Kizuna AI, Hatsune Miku+PinocchioP, AKB48(Team8), CHiCO with HoneyWorks, Haneru Inaba, Kaede Higuchi, KMNZ, VALSHE, Hakushi Hasegawa, YuNi, Pasocom Music Club, Mom, Megu Shinonome, AMOKA, Yukichi Kasaku/men, LAUSBUB, and Kinu. Plenty of Sanrio characters will also make appearances, including Hello Kitty, Cinnomoroll, Kuromi, Cogimyun, and Hapidanbui.
Who are you looking forward to seeing perform in this adorable virtual space?
©‘21 SANRIO ©’21 SANRIO SP-M © ‘21 SANRIO S/F・G 著作(株)サンリオ
©AKB48 ©Kizuna AI ©BANDAI NAMCO Arts Inc. ©ANYCOLOR, Inc. Art by KEI ©Crypton Future Media, INC.
SANRIO Virtual Fes in Sanrio Puroland
Dates: December 11 & 12, 2021
Stream Open at 15:00, Show airs from 17:00-22:00
Location: Virtual Sanrio Puroland
Official Site: https://v-Fes.sanrio.co.jp
Details Revealed for World’s Largest Metaverse VR Event Virtual Market 2021
HIKKY has announced new information regarding those participating in Virtual Market 2021, a massive event taking place in the Metaverse starting this week. The first batch of exhibitors has been uploaded to the official website, including Lawson, SMBC Nikko Securities, and TV Asahi. Each company will offer unique virtual experiences that utilize the power of the Metaverse. Virtual Market 2021 has been formally recognized by Guinness World Records for ‘Most Booths at a Virtual Reality Market Event.’
When it rains in the real world, it also rains in the virtual city.
A ‘spatial timeline’ shows micro-information about both the real and virtual cities.
The theme for this year’s event is ‘Metaverse City.’ Visitors will feel as if they have really traveled to Shibuya and Akihabara, with weather that mirrors the real world. Buildings will even grow as the number of visitors increases!
Virtual Market 2021
Dates: December 4 – December 19, 2021
Venue: Parareal Shibuya / Parareal Akihabara
Official Site: https://winter2021.vket.com/
Virtual Unit Tacitly to Participate in YouTube Music Weekend Vol.4
Virtual duo Tacitly from NTT Docomo’s ‘Live Animation Heart X Algorhythm’ will be one of twelve participating VTubers appearing at YouTube Music Weekend Vol.4! This online event will take place from December 3 until December 5, and will feature a number of live performances to enjoy. The duo will also perform their new song Yume wo Mitte Ikiteiru for the first time on YouTube. Tacitly will appear on December 4 from 26:30 to 27:00 JST, so don’t miss it!
“My name is Atsu Mizuno, and I wrote the lyrics and composed the arrangement for Tacitly’s new song! I wanted to match the powerful yet delicate voices of the two members of the group and the incredible video by POPREQ. This time, I wrote about my own struggles with a weak heart and the wonderful friends that helped me become stronger. People can’t achieve anything when they are alone, and this song made me want to treasure my friends who believe in me so much. The last part is my favorite, so be sure to check it out. Thank you so much!”
“I’m POPREQ from Hurray! I directed the new music video.
When I heard Atsu Mizuno’s song, I envisioned the story she was telling and placed the members of Tacitly within it. It’s the story of two people living on the edge of a crowded city thinking that no one will ever understand them, until one day, they meet.
If we could only understand each other’s loneliness, beliefs, and way of life…
That’s what I was thinking about when I worked on this video.
I hope you enjoy it!”
Tacitly (Lilia & Ciel)
YouTube Music Weekend Vol.4
Dates: December 3 – December 5, 2021
Where to Watch: Participating artist’s YouTube Channels, YouTube Japan Official YouTube Channel:
YouTube Music Weekend Playlist
YouTube Music Weekend Midnight Playlist
Official Channel: https://www.youtube.com/channel/UCEjysNG2a2UgCBIpJxBqn3w
Official Twitter: https://twitter.com/algorhythm_jp
Official Site: https://project-algorhythm.com/
Saki Ashizawa to Perform at SANRIO Virtual Fes in Sanrio Puroland Event
29.November.2021 | ANIME&GAME
Saki Ashizawa, a member of the virtual music production company RIOT MUSIC, will perform at Sanrio’s first-ever event in the metaverse ‘SANRIO Virtual Fes in Sanrio Puroland.’ The music and entertainment festival will take place on December 11 and 12, with Ashizawa taking the stage on December 12.
Chosen as the second artist to perform on the 12th, Ashizawa will appear during the B3: FUTURE STAGE, which will blend both kawaii and futuristic space elements. Fans can also look forward to the Saki Ashizawa x Badtz-Maru collaboration figures for sale at the event’s digital store.
With a sharp and aggressive voice filled with passion, Ashizawa’s performances are one-of-a-kind. Singing since before she can remember, she’s said that singing is now the only way she knows how to live. Initially singing for fun, after meeting her current producer, she realized that even if she wasn’t perfect she could still connect with people through her music. In 2020, she decided to go pro and joined RIOT MUSIC. She continues to perform to connect with the audience’s heart.
©‘21 SANRIO 著作（株）サンリオ
Cardcaptor Sakura and Sanrio Collaborate on New Collection
A new collection of goods featuring Sakura Kinomoto and popular Sanrio characters is here! The collection features everyone’s favorite magical girl combined with beloved characters such as Hello Kitty, My Melody Pompompurin, Cinnamoroll, and Kuromi.
The Cardcaptor Sakura manga series was serialized from 1996 until 2000 in the monthly girls’ manga magazine Nakayoshi. In 2016, a new version of the series was released titled Cardcaptor Sakura: Clear Card and the magical girl series is celebrating its 25th anniversary in 2021. An anime series aired from 1998 to 2000, with a Clear Card adaptation airing in 2018.
This is the second collaboration between Sanrio and Cardcaptor Sakura, with the first coming in 2018 with Little Twin Stars. In these collaboration designs, each Sanrio character wears costumes made by Sakura’s best friend Tomoyo, and Sakura wears a special costume with Hello Kitty and My Melody ears. One of these designs is only available at official Sanrio stores.
Sanrio Store Designs
The Sanrio Characters x Cardcaptor Sakura series will be available starting November 26 at Sanrio stores and November 25 at the Sanrio online shop.
Drawstring Bag Set: ¥1,980
Secret Acrylic Keychains (6 varieties): ¥715 each
Acrylic keychains and charms will come in blind packaging. Five of the designs have been revealed, but there is a sixth secret one to find!
Square Tags (5 varieties): ¥660 each / A5 Clear Folder (6 varieties): ¥385 each
Special Rubber Mascot Keychains
These keychains will be available in capsule machines nationwide, and in March 2022, Cardcaptor Sakura x Sanrio plushies will also be available!
©️C,ST/K,EP,N ©️’21 SANRIO 著作(株)サンリオ
Sanrio Characters x Cardcaptor Sakura
Sanrio Starts First Multiprotagonist Manga Series ‘Maimaimaigoen,’ Focusing on Growing Pains
19.November.2021 | ANIME&GAME
Sanrio has started an ambitious new manga project. ‘Maimaimaigoen’ is currently being serialized on the Young Ace UP website, and a special music video by Vocaloid producer Kairiki Bear has been released to celebrate the series start. A free game is also under development and is scheduled to be released during 2021.
Nursery School Students: (From the Top Row, Left) Maria, Hikaru, Shinta, Kanata, Daigorou, Lion, Lime, Zoya (From the Bottom Row, Left) Madoka, Yuzuriha, Hayate, Mamoru, Rinrin, Wataru, Daiya, Aki
Teachers: (From the Left) Yuu Okada, Rumi
The Mysterious Lifeform, ‘Froggy Egg’
‘Maimaimaigoen’ is an ensemble drama series focusing on emotional growing pains. In an age where many people feel uncomfortable in their own skin, this story is sure to hit close to home, affirming that it’s perfectly okay to be just the way you are. The story invites readers into the world of many diverse characters, each with incredible individuality. ‘Maimaimaigoen’ aims to team up with unique creators in the future, and with that in mind, Sanrio has released some guidelines for fan content. This is the first time Sanrio has ever directly offered support to fan creators.
To commemorate the manga’s release, a collaborative music video with popular Vocaloid creator Kairiki Bear is now available to watch on YouTube. The artist has over 560,000 subscribers.
The latest information about the project will be released on pixivFANBOX, along with new creator content and behind-the-scenes stories. Don’t miss it!
One day, a group of nursery school students and their teacher, Yuu, go on a field trip to Sanrio Puroland. Suddenly, they are swept away into a deserted amusement park called ‘Yuuropia.’
Froggy Egg, a mysterious creature from this strange world, explains that by completing the attractions in the park, the children can return to their world…
Kairiki Bear Official YouTube: https://www.youtube.com/user/kairikibear
Young Ace UP Page: https://web-ace.jp/youngaceup/contents/1000191/episode/5857/
Official Site: https://www.sanrio.co.jp/
SHIBUYA109 Taken Over by Sanrio’s Popular Character Kuromi
Kuromi is taking over the fashion headquarters of Japan! The #WorldKuromificationProject x SHIBUYA109 Autumn Campaign featuring My Melody’s punk rival is currently underway until November 21, 2021!
Kuromi Pop-up Shop: Let the #WorldKuromification Process Begin!
Kuromi came up with the #WorldKuromificationProject to inspire people to become their best possible selves. It’s also a way to create more ‘Kuromies’: what Kuromi calls her fans. SHIBUYA109, a hotspot for trending fashion and new styles, is the perfect spot for the character to help people find themselves through fashion and pop culture.
During the event period, the famous building will be decorated from top to bottom in Kuromi swag, and original collaboration goods with popular brands will be available for pre-sale. A pop-up store will be selling unique Kuromi items, so don’t miss out on these before they disappear! A campaign will also be held to give away tickets to Sanrio Puroland, and visitors will discover plenty of photo spots and other surprises as they explore SHIBUYA109.
#WorldKuromificationProject x SHIBUYA109 Autumn Campaign
Running: November 3 – November 21, 2021
Address: SHIBUYA109 (2-29-1 Dogenzaka, Shibuya)
Roppongi Hills Observation Deck to Hold Christmas in the Sky 2021 Event
08.November.2021 | SPOT
Celebrate the Christmas season in the sky! From November 1 until December 26, 2021, the Roppongi Hills Observation Deck will transform into a red and green holiday wonderland for the Christmas in the Sky 2021 event.
This year’s theme for the Sky Deck, located on the roof of Mori Tower, is ‘Sky Chill.’ Guests are invited to just chill out while 270 meters above sea level enjoying a 360 view of the Tokyo cityscape. On Christmas Day, the annual Christmas Star Garzing Event will be held, featuring commentary from various astronomy experts.
Tokyo City View, located inside on the 52nd floor, is currently holding the 60th anniversary Sanrio Exhibition: The Beginning of Kawaii. The main art piece for the exhibition, the Unforgettable Tower, will be lit up with Christmas decorations, so be sure to snap a picture!
The restaurant in Tokyo City View, THE SUN & THE MOON, will be serving a limited-time Christmas menu as well.
A photo spot on the Sky Deck will feature a Sanrio Christmas design starting November 20!
Christmas in the Sky 2021
Running: November 1 – December 26, 2021
Hours: Tokyo City View 10:00-22:00 (Last entry at 21:30) / Sky Deck 11:00-22:00 (Last Entry at 21:30) *Sky Deck event to start November 20, closed during inclement weather.
Special Christmas Star Gazing Event: https://tcv.roppongihills.com/jp/tenmon/
Official Site: http://tcv.roppongihills.com/
Baskin-Robbins to Collaborate with Pompompurin for a Limited Time
01.November.2021 | FOOD
Sanrio character Pompompurin is taking over Baskin-Robbins locations throughout Japan for the entire month of November!
Custard Pudding Flavor
Pompompurin’s Friendly Sundae
Pompompurin’s Smiley Sundae
Pompompurin’s Variety Box Set
Pompompurin’s Variety Box Set
Sanrio Characters Ice Cream Cake
Sanrio Characters Christmas Cake
Original Sanrio Freezer Bag
Pompompurin products will be available during the month of November, while Cinnamoroll will be the focus during December.
The Custard Pudding features a blend of mild and rich custard ice cream and bittersweet caramel ice cream. Those ordering double scoops should check out the cup’s design, available in two patterns: one features Pompompurin in a Baskin-Robbins uniform, while the other displays Sanrio characters relaxing and chowing down on ice cream together. Those wanting to enjoy their sweets at home can grab the variety box, packed with Sanrio goodness. A limited quantity of fluffy blankets will be available at participating locations.
Pompompurin’s Ice Cream Shop
Baskin-Robbins Ice Cream
Running: November 1 – November 30, 2021
Official Site: https://www.31ice.co.jp/
Sanrio Puroland Announces Snow Globe-Themed Christmas Event
25.October.2021 | SPOT
This holiday season, Sanrio Puroland will hold its Puro Christmas celebration from November 5 until December 26, 2021. The snow globe-themed event is sure to bring some cheer to the Tokyo area!
Snow Globe Lights
Puro Christmas Special Greeting
Kitty & Daniel’s Party-Party Christmas
Puro Christmas Limited-Time Merchandise
‘The Puro Christmas’ Musical Show
Guests will be treated to an entire world of Sanrio characters within a glittering snow globe, and each of them will be wearing limited-edition Christmas costumes. Seasonal photo spots and opportunities to spend time with characters will line the space, along with Christmas trees and other holiday decorations!
The special Christmas food menu features a Santa Claus theme and dishes are dotted with red and green. Exclusive snow globe-themed merchandise available for purchase includes keychains, pins, and sweets that are perfect to give as a gift this holiday season. In addition, a special four-day event ‘Kitty & Daniel’s Party-Party Christmas’ will invite guests to enjoy a full buffet while watching a live performance and partaking in a photo session after the meal!
First performed in 2018, ‘The Puro Christmas’ musical show is making a comeback this year after becoming a big hit with fans.
© 2021 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ
Running: November 5 – December 26, 2021
Exclusive Goods: https://www.puroland.jp/onlineshop/products/list?tag_id=74
Music Festival Celebrating 10 Years of Senbonzakura Announced
Senbonzakura continues to be one of Hatsune Miku’s most popular songs, even ten years after its initial release. To celebrate an entire decade of the song, a special live performance will be held in Chiba featuring a number of popular performers who have performed Senbonzakura sometime over the past ten years.
The first round of acts have just been announced, and the event will take place at the Maihama Amphitheater in Chiba on November 21, 2021.
Performers include Vocaloid producer and bassist of Wagakki Band Asa, talented female vocalist +α/Alfakyun., violinist and cosplayer Ayasa, and massively popular YouTuber UMI☆KUUN. Also appearing is Sachiko Kobayashi, an enka singer who performed Senbonzakura at the 66th Kouhaku Uta Gassen New Year special in 2015, and Marasy, a pianist who performed the song in a 2013 Toyota Prius commercial. The MCs for the show include streamer-turned-pro host Hyakka Ryoran and voice actress Saki Fujita, who performs the character voice for Hatsune Miku.
Those who purchase a ¥30,000 (Tax Included) ticket will receive a commemorative golden happi coat and will guarantee a seat in the first five rows of the venue. The ¥15,000 (Tax Included) ticket will include a pink happi coat. General admission will cost ¥8,500 (Tax Included).
More information regarding the second round of performers will be released soon, along with more details on exclusive merchandise to be sold at the venue.
Senbonzakura 10th Anniversary Festival ~The Fearlessly Fashionable Revolution!~
Date: November 21, 2021
Address: Maihama Amphitheater (Chiba)
Doors open at 14:00, show begins at 15:00
Asa/+α/Alfakyun./Ayasa/UMI☆KUUN/Sachiko Kobayashi/Marasy, and more!
Hyakka Ryouran/Saki Fujita
Senbonzakura Festival Site: http://senbonzakurafes.com/
Senbonzakura 10th Anniversary Site: https://whiteflame.jp/10th-senbonzakura/
Hello Kitty and Pierre Hermé Collaboration Series Coming to Sanrio Stores
Everyone’s favorite cartoon cat Hello Kitty is about to celebrate her birthday! To celebrate, Sanrio is releasing a collection of limited-time goods in collaboration with world-famous patisserie Pierre Hermé starting October 20, 2021. These items will be on sale at Sanrio stores nationwide, in specific department stores, and on the official Sanrio online store.
Collaboration with Hello Kitty’s favorite sweet, Ispahan
Ispahan, a raspberry cake, is Hermé’s signature dessert. For Hello Kitty’s birthday celebration the creator drew the character in an elegant rose-inspired dress inspired by the sweet. This design was made with the hope that Hello Kitty will continue to bring different people and cultures together for years to come.
Mascot Keychain Hello Kitty/Mimmy: ¥2,530
Accessory Case: ¥3,080
Inspired by Pierre Hermé’s Ispahan and Satine sweets, fans will love these colorful goods perfect for a birthday celebration.
Hello Kitty Birthday Doll: ¥15,400 (Tax Included)
Each year a Hello Kitty Birthday Doll is released, and 2021 is no different! This year, the doll is wearing an elegant dress designed exclusively for the collaboration. Each one has an embroidered serial number on the left leg, and quantities will be limited.
Gâteau Anniversaire Hello Kitty: ¥2,640 (Tax Included)
This special birthday dessert will be available at Pierre Hermé Paris Aoyama from November 1 to November 15. It includes a special Hello Kitty Ispahan along with a scoop of rose ice cream and a dusting of raspberry powder!
©’21 SANRIO 著作（株）サンリオ
Hello Kitty and Pierre Hermé Collaboration Design Series
Release Date: October 20, 2021
Sanrio Official Goods Page: https://www.sanrio.co.jp/goodsinfo/kt-pierreherme-202110/
Hello Kitty and Pierre Hermé Birthday Doll 2021
Price: ¥15,400 (Tax Included)
Release Date: October 20, 2021
Where to Buy: Sanrio Stores, Sanrio Areas at Department Stores
Gâteau Anniversaire Hello Kitty
Available: November 1 – 15, 2021 *Limited-time only
Where to Buy: Pierre Hermé Paris Aoyama 2F Heaven
Kuromi Shop Opens for Limited Time Only at Hello Kitty Japan DiverCity Tokyo Plaza
The Hello Kitty Japan DiverCity Tokyo Plaza shop is about to be taken over by Kuromi! Located on the second floor of the complex, the store will be transformed into a new concept shop starting October 8, 2021, until January 10, 2022.
Limited-Time Event Merchandise
Kuromi is the rival of My Melody and is popular among Gen-Z for her punk style and mischievous attitude. The character will cast her spell on the store as a prank, and will completely strip the location of all of its pink and red coloring, replacing it with a monotone look.
Along with the new decorations, certain goods and sweets will only be available during the event period. A photo spot will be open for a limited time, along with a Sanrio Purikura machine imported from Korea for the first time! DiverCity will decorate the entrance and interior of the building to celebrate the event as well, so don’t miss out!
ⓒ 2021 SANRIO CO.,LTD 著作：㈱サンリオ
Hello Kitty Japan DiverCity Tokyo Plaza
Concept Shop Open: October 8, 2021 – January 10, 2022
DiverCity Tokyo Plaza ‘Kuromi’s Mischief Mission’
Running: October 8 – November 11, 2021
Address: Diver City Tokyo Plaza 2F(1-1-10 Aomi, Koto-ku, Tokyo)
Access: 3 minutes walk from Tokyo Teleport Station on the Rinkai Line / 5-minute walk from Daiba Station on the Yurikamome Line