Popular Taiwanese Tapioca Drink Shop “CoCo” Opens its Second Japanese Store in Harajuku!

21.July.2017 | FOOD

Tastea Trustea Japan will be opening a brand new CoCo is Harajuku. CoCo is a popular tea takeout shop based in Taiwan, with over 2,000 shops worldwide. “CoCo Harajuku” is only the second CoCo ever to open in Japan. A pre-opening will be held on July 21st, with the grand opening falling the following week on July 28th.




CoCo was first established in Taiwan in 1997. Most of its shops can be found in China, but the company also has shops set up all over the world including in America, Canada, Australia and elsewhere. The chain serves takeout drinks, from tapioca milk teas to fresh beverages and much more.


February this year marked the 20th anniversary since CoCo first opened its doors, and it’s also the same month that the first CoCo opened in Japan in Shibuya. The shop is always bustling with people waiting in long queues to get their hands on a sweet drink. It’s a popular spot for schoolkids and a place often talked about online.



CoCo Harajuku Menu


CoCo’s selling point is its huge list of drinks, with over 30 varieties on its colourful menu to choose from. You can customise your drink to your liking – decide how much ice you want, if any; choose how sweet you want your drink to be; and even pick the temperature of your drink. CoCo Harajuku follows the exact same format as in Taiwan.




Tapioca Milk Tea


What’s more is that all CoCo stores around the world use the same recipe with tapioca delivered straight from Taiwan. CoCo makes sure to only use tapioca that were made within the last 4 hours to ensure that your drink stays fresh, meaning you can enjoy your soft and chewy tapioca to their fullest ♡





Lemon King


You’ll be spoilt for choice on which drink to choose. You could go for the “Lemon King” which has a whole lemon inside it, the “Grapefruit Green Tea” which uses fresh grapefruit and is limited to the Harajuku shop, the “Fermented Milk Mango” which is popular even in Taiwan and includes fermented milk and mango juice syrup. Too many great choices!


Also, be sure to check out the campaign below for the opening of CoCo Harajuku. If you’re planning on going to Harajuku then make your first stop at CoCo Harajuku so you can stay refreshed as you shop and enjoy the sweet taste of Taiwanese tapioca!



<CoCo Harajuku>

Pre-Opening: Friday July 21, 2017 at 10:00am

Grand Opening: Friday July 28, 2017 at 10:00am

Business Hours: 10:00-20:00 (subject to change)

Address: Ohyama Bldg. 101, 1 Chome 13-21 Jingumae, Shibuya-ku, Tokyo (2-minutes’ walk from Harajuku Station)

Google Maps: https://goo.gl/maps/kVdLjcPA4822

Telephone: 03-6804-5528

Official Website: https://cocofreshtokyo.amebaownd.com/


<Opening Campaign>

(1) CoCo Harajuku Pre-Opening Campaign [Running: July 21st~July 27th]

If you purchase one of the 7 available limited edition drinks during the campaign run, then you will receive one Tapioca Milk Tea (medium size) free! (During the duration of the pre-opening period, this will be the 7 most popular drinks from the regular menu)


(2)CoCo Harajuku Grand Opening Campaign [Running: July 28th~August 15th]

During this period, Tapioca Milk Tea is available at 30% off.


※The above campaigns are running at CoCo Harajuku only.


Main CoCo Website (Taiwan): http://www.coco-tea.com/


Related Article:“Fruits in Tea” which gathered much attention last year will be opened at Omotesando and Osaka for a limited time offer.


Related Article:“Chunshuitang” will release its Japanese-original summer limited drink “Tapioca Mango Milk Tea” on the 6th of June.