DONUTS and ASOBISYSTEM will begin reprinting the legendary fashion magazine Zipper starting March 23, 2022! The commemorative first issue will feature girls group BiSH on the cover, and the girls will also take center stage in a six-page special feature.

The first feature will feature plenty of what Zipper is known for–Harajuku street photography. The magazine is filled with unique talents who are looking towards the future of Tokyo’s style. The theme, simply put, is “I decide what’s fashionable!” 

The grand prize winner of the Zipper model audition will also be announced in the first issue. Seven finalists were selected via a live streaming audition and a professional photo shoot. The winner will work as a Zipper model for a full year.

To commemorate the 4th anniversary of the popular smartphone game Azur Lane, the fashion shopping site ZOZOTOWN has launched a limited apparel collaboration exclusive on their website. The Azur Lane Black Collection will be available until March 18, 2022.

Azur Lane is a side-scrolling shoot ‘em up RPG set in an alternate timeline of World War II. Using cute female characters based on warships to battle, the game is popular with players of all ages. 

Items at a Glance

ZOZOTOWN × Azur Lane Hoodie

ZOZOTOWN × Azur Lane T-shirt

ZOZOTOWN × Azur Lane Acrylic Stand

ZOZOTOWN × Azur Lane Character Blanket

ZOZOTOWN × Azur Lane Tapestry

Bonus – Original Pin

Lottery Prize: Super Large 50cm Acrylic Stand (Not for Sale)

The Azur Lane Black Collection features seven popular characters from the game–Friedrich der Große, Vittorio Veneto, Belfast, Bremerton, Atago, Ajax, and Unicorn. The illustrations were provided by Modare, Yatsuha, and Rag Miwano and were created exclusively for the collection. In addition to apparel, fans can also pick up acrylic stands, blankets, tapestries, and more.

For every item purchased, customers will receive one original pin. A large acrylic stand will be given away to seven lucky winners, so good luck!

In January, Perfume held ‘Perfume LIVE 2022 Polygon Wave,’ an encore of the concert they held in August 2021. Massively popular with fans around the world, the three-member girls techno-pop unit continues to impress year after year. On March 9, 2022, they will release their new track Flow, the theme of the TBS Tuesday drama series ‘Fight Song.’ On February 21, the 6th Perfume Closet apparel collection was announced on the official Perfume website and the A! SMART Online Store.

Merchandise at a Glance

Laforet Harajuku x Perfume Closet Collaboration Menu

 Chipoon Soy Milk Noodles with Hiroshima Lemon

MILKMILKMILK! Perfume Closet Gradient Soda/Perfume Closet Milk Ice Cream

ovgo B.A.K.E.R Meiji St. Salty Chocolate

Cafe Crepe – Banana, Chocolate, and Fresh Cream / Fermented Butter & Vanilla Sugar / Avocado Shrimp Salad

The 6th apparel line features items inspired by Perfume’s on-stage costumes. The new pieces focus on three songs in particular–Polygon Wave, Rebirth, and If you wanna. Made popular during the reveal of the Perfume Closet project, the pop-up fashion truck will return for this new release! At the pop-up store, fans can see the actual costumes worn in the Polygon Wave video on display for the first time.

At Laforet Harajuku, Perfume Closet will collaborate with participating restaurants to create a limited-time menu inspired by the pop group. Which dish looks the tastiest?

The fashion brand SLY has collaborated with popular illustrator Shiomi Wada for a new collaboration! These unique items are on sale now at select SLY stores, The SHEL’TTER TOKYO Tokyu Plaza Omotesando Harajuku, and the SHEL’TTER web store.

Sheer Arm Tee

Hooked T-shirt

Cushion Cover

Rug

The lineup includes apparel, a mat, and a cushion cover, all featuring adorable imagery with a unique touch that will make you chuckle. Participating stores will also be exhibiting a vase with words from Shiomi Wada’s favorite book ‘AFTER DARK,’ as well as the brushes and notepads she uses to draw.

「You’re my home.」

As long as I have this person, I’ll be at ease.

It’s time to go home and laze about on the couch or stare out the window at the scenery. Even if you’re not in a specific place, being with them feels like home. It could be a family member, a partner, a dog, a cat, a bird. It’s the same feeling that I get when I listen to the announcements at the grocery store or a song I’ve always liked. It could be the world you find in a book or the smell of flowers.

In January, it was announced that Yohji Yamamoto’s brand Ground Y would release a Demon Slayer-inspired collection. From February 10 until February 20, these items will be available at participating Ground Y stores nationwide as well as on THE SHOP YOHJI YAMAMOTO online store.

Original Bandana for Early Orders (while supplies last)

The collection is made exclusively from traditional Japanese fabrics, including silk from Ogura Fabrics, established in 1895. Fans can pick up cloaks and long coats featuring popular characters from the series including Tanjiro Kamado, Nezuko Kamado, and Kyojuro Rengoku. These illustrations were provided by ufotable exclusively for this collaboration.

A number of shirts will also be available, so be sure to grab your favorites before they’re gone!

The Tokyo Metropolitan Teien Art Museum will hold the ‘Mode Surreal’ exhibition, highlighting surrealism in fashion, from January 15 until April 10, 2022.

Surrealism, known as the biggest artistic movement of the 20th century, goes beyond the normal boundaries of art and influences people’s consciousness in deeper ways. Certain fashion designers who attempt to create more innovative designs sometimes overlap with th e surreal, and this exhibition will look more closely at this phenomenon.

Poster Dress – Harry Gordon, 1968. Kyoto Costume Institute. Photo: Takashi Hatakeyama

Evening Cape –  Elsa Schiaparelli, 1938. Kyoto Costume Institute. Photo: Taishi Hirokawa

LUNG-TSHUP-TA – Masaya Kushino, 2009. 

Italian designer Elsa Schiaparelli, a close friend of many in the surrealist movement, actively incorporated the unique trend into her fashion. Surrealists also used fashion items such as hats, shoes, and gloves as sources of inspiration in their paintings and photographs. Although the movement is over one hundred years old at this point, many surrealist influences still find their way into art to this day.

This exhibition will also focus on works that share many of the same sensibilities, from historical fashion from the 16th century to bizarre contemporary art. How would you like to stroll through this collection of pure creativity?

Yohji Yamamoto’s brand Ground Y has announced a collaboration with the globally popular series Demon Slayer: Kimetsu no Yaiba.

The new collection highlights the essence of Japanese craftsmanship, and each piece is made in Japan with Japanese fabrics. 

Tanjiro Kamado

Nezuko Kamado

Kyojuro Rengoku

This collection features the characters Tanjiro Kamado, Nezuko Kamado, and Kyojuro Rengoku, each drawn in a new style by ufotable. Yamamoto’s Ground Y aims to create new fashion possibilities in a ‘genderless’ and ‘ageless’ style that can be worn by anyone, and these pieces are no exception.

More details on the collection including the product lineup and release date will be announced in late January 2022, so stay tuned!

Popular Harajuku-based fashion magazine Zipper, which ceased publication in 2017, will return in March 2022! The rebirth of the magazine is being spearheaded as a joint venture between DONUTS Inc. and ASOBISYSTEM.

Zipper was first published in 1993 as a way to say “NO!” to traditional style. It continued to inspire creative minds for 24 years until it ceased publication in 2017, and many Harajuku-based celebrities and influencers cite the magazine as a major source of inspiration over the years. Now, this beacon of individuality and fashion is making a triumphant comeback right when the world needs it most.

In addition to the magazine, Zipper will also be available on YouTube, TikTok, Instagram, and Twitter, opening up the brand to fans of Japanese fashion around the world. More details will be announced in the future.

Exclusive to Yohji Yamamoto’s official web store, THE SHOP YOHJI YAMAMOTO, “S’YTE” launched its first collaboration with “Stranger Things”, which has become a worldwide hit and a social phenomenon since its first season in 2016 and season 4 is scheduled to be released in the summer of 2022. The collection is available at THE SHOP YOHJI YAMAMOTO.

Line-up

Coach jacket

Engineer jacket

Sweatshirts

Long Sleeve T-Shirt

Shirts　

Long Shirts

Jacquard Knit Pullover

Jacquard Knit Pants

Set in the small town of Hawkins in the 1980s, Stranger Things is a spectacular adventure that follows the mysterious disappearance of a young boy named Will and the sudden appearance of a mysterious girl named Eleven. The combination of the dramatic development with respect to the classic movies of the 80’s, the tense thriller depiction, and the exciting friendship and adventure of the children, and the original graphics with the dark elements that S’YTE is known for, resonate to create a unique collection of items.

The film focuses on the Upside Down (the other side of the world), where horrible experiments and monsters are being conducted at the national laboratory, which is an important factor in the story of “Stranger Things. The dark side, which seems like a fantasy but certainly exists, is expressed in S’YTE’s unique interpretation through the use of motifs such as decaying plants and trees.

Don’t miss the special collection available only here.

Fashion brand JEANASIS is celebrating its 20th anniversary this year, and the company has begun a number of exciting new projects under the theme of ‘togetherness.’ The SYNERGY PROJECT was recently launched as a way to collaborate with popular companies, services, and cultural ventures around Japan. The popular Pikachu collection has made a comeback after becoming hugely popular the first time around and is currently available at the official web store and participating shops around Japan. 

The new collection was based around the concept of wearing what you like and shedding everything ‘normal.’ Each piece is made from material perfect for fall and winter, with Pikachu making both bold and secretive appearances on the garment’s lining. The poncho features Pikachu’s signature lightning bolts, while the bead bag will let the world know that you’re a master trainer. A total of 14 items appear in the new collection. 

Pokemon fans will find something to love here, so don’t miss out!

Affordable clothing retailer GU is teaming up with top Japanese fashion brand UNDERCOVER for the pair’s second collaboration. The collection will be available at GU stores nationwide and online starting October 29, 2021. 

First Kidswear Product Lineup

Started by Jun Takahashi in 1990, UNDERCOVER blends various aspects of art, music, and subculture into its constantly evolving collections. 

Following the popular Spring/Summer 2021 collection, this new collaboration mixes UNDERCOVER’s unique and original worldview with GU’s concept of ‘freedom.’ Together, they have come up with the keyword ‘FREEDOM/NOISE’ to describe the new pieces. 

This new Fall/Winter collection features original patterns, graphics, and characters created by Takahashi exclusively for GU. Each item was designed with the style of UNDERCOVER in mind, giving more of a streetwear feel. The full lineup includes men’s and women’s seasonal wear, scarves and gloves for fall and winter, and even pajamas and loungewear. This also marks the first time kidswear has been released in a collaboration between the two. 

Singer, actor, and model Takumi Kitamura has been crowned Japan’s first-ever ambassador for the Tommy Hilfiger brand. The popular talent is now being featured in promotional content for the FALL 2021 menswear collection.

The Tommy Hilfiger brand has roots in the world of music, and this collaboration is meant to celebrate Takumi Kitamura’s leadership of the popular band DISH//, and his genuine efforts to make a meaningful contribution to his community. Recently, the musician offered his music free to students who had been negatively impacted by the COVID-19 pandemic. The Tommy Hilfiger brand began a new campaign for positive social change in spring, called the ‘Moving Forward Together’ campaign, and Kitamura embodies the spirit of the new initiative.

Tommy Hilfiger himself commented on the new ambassador. “I’m incredibly thrilled to feature Mr. Kitamura in the FALL 2021 collection. We love Japan, and we love Japanese fans. This collaboration will allow us to pay tribute to Japan’s unique culture, while also expressing Mr. Kitamura’s thoughts on community in a modern way.”

The FALL 2021 menswear collection blends classic American heritage with the great outdoors. The color palette combines amber yellows and bold orange shades with simple neutrals like olive, camel, and heather gray.

Takumi Kitamura is now featured in campaign visuals and commercials in shops around Japan and abroad, as well as on the online store. A special website has also been launched to commemorate this momentous collaboration. New visuals will continue to be released until the end of the season, so be sure to check regularly!

A Twitter campaign will also be held on the official Tommy Hilfiger Japan account, using the hashtag #TOMMYXTAKUMI. By following the account (@TommyHilfigerJP) and retweeting the relevant tweet, five lucky people will win one of the looks modeled by Mr. Kitamura.

Comment from Takumi Kitamura

“I’m Takumi Kitamura, and I’m honored to announce that I have been chosen as a brand ambassador for the historic Tommy Hilfiger brand. While shooting the visuals for the FALL 2021 collection, there were a number of combinations that surprised me! Hopefully, I can convey plenty of Tommy Hilfiger’s character through this collaboration. Thank you so much for this opportunity.”

Be sure to check out Takumi Kitamura rocking these new autumn looks!