BG, an apparel brand directed by Toua, has officially launched. The online store began accepting orders on September 7, 2023.

The name ‘BG’ stands for ‘Borderless Gradation,’ implying that the brand’s creations represent freedom without boundaries. Buyers can expect unisex items with a playful and modern touch.

<CONCEPT>

No matter your age or your gender,

empower yourself just the way you are.

As sure as your heart beats, always keep your curiosity.

Make today the best day of your life.

On August 10, the apparel brand tiit tokyo released a short film titled ESCAPE starring model and talent Nagomi.

The film comes prior to tiit tokyo’s first solo pop-up shop at Shibuya PARCO, scheduled to open on August 24. The final scene of the film was filmed at Shibuya PARCO and features the location’s classic symbol–a neon ‘P.’

The story follows a woman who lives a strictly controlled life who, after witnessing an incredible scene, begins planning her escape and a new beginning. Nagomi plays the main character, a female vampire.

ESCAPE was written and directed by fashion event director and filmmaker Hajime Tsuda, who previously worked on the film Daughters. The creative director for tiit tokyo, Sho Iwata, served as fashion director.

『

ESCAPE (Part One)

*Part Two will be released on August 22

Licaxxx and Yutaro are currently appearing in a new ad for Meta Rubber, a new series of products from Mandom’s ‘Gatsby’ hair styling brand.

A total of nine cast members from all areas of the entertainment world appear in the ad, from voice actors and video creators to idols and DJs. The video features the song Kororon by the popular artist Eve.

Be sure to check out the ad for a glimpse into the Meta Rubber lineup, which aims to transcend standard hair styling techniques.

Jimmy Choo has announced a new collection to commemorate the 30th anniversary of the internationally beloved Sailor Moon series.

Feminine style and power are important themes in Sailor Moon, and these inspiring elements are incorporated into Jimmy Choo’s beautiful shoes and accessories. The collection will include items inspired by Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Luna. These superheroines created by Naoko Takeuchi are ready to take the main stage, and there’s no doubt that fans around the world will be clamoring to get their hands on these items next week.

Sailor Moon boots/ VARENNE QUAD XS

Sailor Mercury ankle boots

Sailor Mars patent pumps

Sailor Jupiter boots

 Sailor Venus platform pumps

Each pair of shoes comes in a specific color inspired by one main character, instantly recognizable to fans. This collection was inspired by the limited-edition custom-made Sailor Moon boots released last year, with a pair shown off at the Sailor Moon Museum in Roppongi. With Jimmy Choo’s signature kick heel, Sailor Moon’s iconic crescent moon jewel, and bright pink all-over crystal embellishment, the boots unite the worlds of Sailor Moon and Jimmy Choo and give off some serious feminine energy.

Items in this exclusive collection will be available to purchase worldwide on Valentine’s Day, February 14. Major Jimmy Choo flagship stores will also be decorated in Sailor Moon style, and the collection’s limited-edition packaging will shimmer in the colors of the rainbow. In addition to fashion, Jimmy Choo has also collaborated with DJ Honey Dijon to create two remix tracks inspired by Sailor Moon.

If you grew up with Sailor Moon, you’ll want at least one pair of these stylish shoes!

The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

Standard Edition (Cover: Nagisa Saito)

Another Edition (Cover: FRUITS ZIPPER）

A pop-up store for the popular anime series Chainsaw Man will open at baseyard tokyo from December 9, 2022 until February 15, 2023. 

The pop-up store will feature goods with new illustrations of Denji, Aki Hayakawa, Power, and Makima.

In addition to limited-edition merch, exclusive materials from behind the scenes of the Chainsaw Man anime series will be on display. The space itself is also worth seeing, with figures on sale and a huge monitor showing off the series. 

Round 1: December 9, 2022~

Round 2: January 2, 2023~

For every ¥2,000 spent on goods (including tax), a bonus item will be handed out. These bonus items will differ during Round 1 and Round 2, so be sure to come back during both periods!

©藤本タツキ／集英社・ ＭＡＰＰＡ

From November 19 to December 6, a limited-time shop inspired by the classic anime series Heidi, Girl of the Alps will open at EKIHAKO at Eki Marché Shin-Osaka at Shin-Osaka Station. Fans will be able to snag a number of exclusive items during this short time!

Heidi Pudding / Heidi Milk Caramels

Cream Sandwich

Printed Cookies with Bonus Pin

Chocolates (9-piece set)

Acrylic Swizzle Sticks

Mini Framed Magnets

Disinfectant Spray / Mini Canvas

Wooden Keychain

Wooden Stand with Clip

Non-woven Fabric Mask

Neck Strap

Clear Folder

Non-woven Tote Bag

Pullover Hoodie

Ceramic Mug

Kutani Ware Dish

Lottery

Purchase Bonus: Spend ¥2,200 or more (including tax) and receive an exclusive Osaka sticker (Not for Sale). 

Heidi, Girl of the Alps aired in Japan in 1974 and has remained popular to this day, largely due to the show’s characters often appearing in TV commercials. The goods available at this shop are only available for a short time, and visitors can also participate in a raffle to win some rare items!

©︎ZUIYO

A story-based digital GPS rally inspired by Chainsaw Man will be held within Tokyo’s subway system from November 1 until November 28. Fans of the anime series won’t want to miss it!

Participants will be tasked with one vital mission: to find five senior devil hunters who are currently undercover at subway stations around the city.

Participants will download an app from the special website and follow the instructions within to find stamp locations at stations throughout Tokyo. When they reach the designated location, they’ll find a special poster, and they’ll just need to press a button in the app to earn a stamp. By collecting stamps in all six locations, fans will receive a unique key visual which can only be obtained through this event. 

Pop-Up Shop

During the event period, fans will also find a limited-time pop-up shop inside Ikebukuro Sunshine City. Original collaboration items will be on sale, and a game will be set up with winners able to walk away with unique prizes. From November 1 to November 20, admission to the shop will be by advance reservation only on a first-come, first-served basis to reduce crowding. Reservations can be made through the official website.

©藤本タツキ／集英社・ＭＡＰＰＡ

A collaboration cafe and pop-up shop inspired by the popular anime series Tokyo Revengers will open again this year following a successful run in 2021. The event will be held on the fourth floor of Tokyo Solamachi from November 3 until December 2, 2022.

Collaboration Merch

The collaboration will feature a variety of limited-edition goods with new designs based on the theme of the ‘backstreets.’ The lineup includes acrylic stands, clear folders, and plenty more. Special Baji birthday goods will also be available on November 3!

Collaboration Menu

The popular collaboration menu features food items inspired by the show’s characters, and guests will be able to enjoy everything from curry and yakisoba to pancakes and crepes. Even if you’re not hungry, you can still grab a drink!

Baji’s Birthday Celebration Event

From November 3 until November 7, fans of Baji won’t want to miss his birthday event. During this time, guests will be able to snag a special sweets plate, so don’t miss it!

See the official website for more details!

My Hero Academia began its sixth season this month, and to celebrate, a special pop-up store will open at Tokyo Solamachi for a limited time. Fans will be able to grab some neat merch from November 5 until December 2, 2022.

Limited-Edition Collaborative Goods

The new merchandise features unique character nametags drawn exclusively for the shop. Fans can grab all kinds of goods, from acrylic pen stands and pins to clear folders and pouches. 

Purchase Bonuses Available

Guests spending ¥1,000 (tax included) or more will be gifted an original illustration card. Ten designs are available, and each card will be given out at random. 

These new products can also be purchased online at the Tree Village site from November 5 at 9:00 until December 2 at 23:59. Note that the purchase bonus is not available for online orders.

For more details, check out the official website!

©堀越耕平／集英社・僕のヒーローアカデミア製作委員会

FUN’S PROJECT, a creator co-creation service operated by Dai Nippon Printing, has opened a limited-time pop-up store inspired by Hatsune Miku’s Mikaeri Bijin, or head-turning beauty, at the Tsutaya Bookstore in Shimokitazawa until October 30!

Guests can buy exclusive goods at the shop, with several incredible works on display. While Hatsune Miku has a famous song titled Mikaeri Bijin, the shop is also paying homage to the 150th anniversary of the Tokyo National Museum’s initiative to restore the original 17th-century Mikaeri Bijin ukiyo-e print by Hishikawa Moronobu and the Dancing haniwa, a pair of terracotta figures believed to have been made in the 6th century. A massive tapestry featuring Hatsune Miku looking elegantly over her shoulder was shown off at the National Museum for a limited time, receiving positive reviews. The illustrator, Rella, will have drawings and a personal interview on display, and a portion of the proceeds from merchandise sales will be used to repair important cultural assets.

Why not come grab a few unique items while you can for a good cause?

BTS fans will want to head to Nagoya! The TinyTAN Licensed Product Special Exhibition is now open at Nagoya Kintetsu Pass’e until October 2, 2022. Tons of new products inspired by Butter are available at an on-site pop-up shop!

The exhibition opened on September 17, and fans of the BTS song Butter are flocking to the event to snag some adorable new merch. In addition to new interior goods being unveiled for the first time, popular products have been released with entirely new designs. 

Many other world premiere products will also be available, including the 4 Season Blanket decorated with TinyTAN characters and inspired by spring, summer, fall, and winter. This will be available in limited quantities, so don’t miss out!