Now on sale – A collaborative effort between Japan and German’s traditional dolls “Hina ningyo Teddy Bear”

15.August.2017 | FASHION

The famous “Hina ningyo” (Jpanese Hina Doll)brand, “Jukei” and the

Teddy Bear brand, “Steiff” have collaborated to make “Hina ningyo Teddy Bear.”


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In Germany, there is a tradition of handing down a Teddy Bear from parents to their children. In Japan, there is also such a tradition to hand down “Hina Dolls” to their children.


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This beautiful bonding between parents and children is now the subject of this collaborative project.



The flower pattern on the kimono is that of the “nadeshiko” flower. “Nadeshiko” means “so cute that you want to stroke it.” This idea goes back to the Hian Period and and it symbolizes the cuteness and beauty of a Japanese children and women.


Let’s celebrate “Hina Maturi” with this traditional Teddy Bear in a Hinamatsuri Festival mode.



Hina ningyo Teddy Bear

Number: 678448 ¥57,000

size: 15cm each mohair

height 24×side 53.5cm

width 45×depth 26×height 1cm

Jaoan limited: 1,500 dolls


・If you book a doll until October 31st, you can get a sticker.


Steiff official online

Steiff shops / Steiff


Related article:Samurai Teddy Bear will be sold from August, 2017


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  • Toy Company Steiff Begins Fourth Limited Time Collaboration with Fragment Design

    27.May.2022 | FASHION

    Steiff Japan/MS1880, a top-quality plush toy brand founded in Germany in 1880 and known to the world as the first to market teddy bears, has announced its fourth collaboration with fragment design, a project led by world-renowned creator Hiroshi Fujiwara. Only 1,000 special-edition teddy bears will be available to purchase when sales begin on June 25.


    Hiroshi Fujiwara’s fragment design project has teamed up with a number of brands in the past, including Nike, Converse, and Levi’s. In past collaborations with Steiff, fans have been able to grab special keychains, a teddy bear rug, and more. 


    My First Fragment: ¥9,900 (Tax Included)


    The ‘My First Fragment’ plushie is 26cm tall and is a striking shade of black, symbolic of the fragment design project. The brand’s thunderbolt appears on the bear’s chest and ‘My First FRGMT’ is embroidered on one of its feet. Part of the Cuddly Friends series, this teddy bear is soft to the touch and begging for a hug, making it perfect for babies and small children. Of course, there’s nothing wrong with having it on your desk at work as well!


    Preorders will be open for those purchasing a bear from Isetan Shinjuku and Hankyu Umeda starting June 22.

    Don’t miss out on this unique collaboration! After all, who could have expected a 120-year-old teddy bear company to release an item with so much Japanese streetwear flare?

  • Maison de FLEUR Brings Back Popular Teddy Bear Day Series

    27.October.2021 | FASHION

    Japanese accessories brand Maison de FLEUR has just released the popular Teddy Bear series for another year, celebrating Teddy Bear Day! The new merchandise is available online and at Maison de FLEUR stores nationwide. 




    Teddy Bear Mirror (Out on the Town Version): ¥6,149 (Tax Included) 


    Teddy Bear Mirror (Staying In Tonight Version): ¥6,589 (Tax Included) 

    Teddy Bear Checkered Pouch: ¥5,049 (Tax Included) 


    Teddy Bear Pouch: ¥6,149 (Tax Included) 


    Bear Charm: ¥2,849 each (Tax Included) 


    Frilly Bear Tote Bag: ¥5,489 (Tax Included) 


    Frilly Bear Pouch: ¥3,949 (Tax Included) 


    Frilly Bear Drawstring Bag: ¥3,949 (Tax Included) 


    Bear Charm (28 varieties, In-store only): ¥2,849 each (Tax Included) 


    October 27 marks Teddy Bear day across the world. The birthday of U.S. President Theodore Roosevelt, known to have saved a small bear during a hunt, is now a day to spend time with your favorite stuffed toy. This year’s Maison de FLEUR Teddy Bear collection is filled with smart brown shades perfect for autumn. 


    This year’s lineup includes a collection of Bear Charms, with different designs for each of the 28 Maison de FLEUR shops nationwide. The staff at each store came up with a name and profile for the bears that incorporate the characteristics and individuality of each region. 

  • Rilakkuma, Other Popular Bear Characters to Assemble at ‘#Kumafes in Ginza Mitsukoshi’

    15.September.2021 | FASHION / SPOT

    The ‘#Kumafes in Ginza Mitsukoshi’ event will be held at the Ginza Mitsukoshi New Building 7F between September 15 and September 27. San-X have announced that a Rilakkuma will be participating with merchandise available to purchase at the event.

    Rilakkuma Store Nagoya / Ueodai Store: Oda Nobunaga Plush: ¥1,848 (Tax Incl.)

    Rilakkuma Store Abeno Q’s Mall: Kushikatsu Wrapped Rilakkuma: ¥1,518 (Tax Incl.)

    Rilakkuma Store Kansai: Rilakkuma with Takoyaki & Sauce : ¥1,738 (Tax Incl.)

    Limited Edition Kusatsu Souvenir Onsen Rilakkuma: Kusatsu In-The-Onsen Rilakkuma: ¥2,200 (Tax Incl.)

    Limited Edition Miyajima Teahouse Rilakkuma: Even Though He’s a Deer, He Still Carries Momiji Manju Rilakkuma: ¥2,420 (Tax Incl.)

    Rilakkuma Store Sabou: Lucky Cat Korilakkuma: ¥2,420 (Tax Incl.)

    Soft & Fluffy Rilakkuma Plush: ¥4,400 (Tax Incl.)

    Dangling Korilakkuma Plush: ¥2,200 (Tax Incl.)

    Plush Rilakkuma Pouch: ¥2,200 (Tax Incl.)


    A huge collection of regional and limited edition Rilakkuma products  will be available at the event, including items from regional Rilakkuma stores, Rilakkuma Onsen/Teahouse collaborations, and “Rilakkuma & Kaoru-san” items, so don’t miss out!




  • “Chopper” from ONE PIECE and “Steiff,” a long-established teddy bear brand collaborate together!

    13.September.2017 | FASHION

    The official shopping site of Bandai called “Premium Bandai” has started accepting reservations for “Steiff×TONYTONY CHOPPER,” a collaborative product of “Steiff,” a long-established teddy brand in Germany and “TONYTONY CHOPPER,” the deer doctor who appears in the animation “ONE PIECE” from the 7th of September (13:00), 2017 (Thurs). The quantity of this stuffed toy is limited (1,500) and each product has its serial number on the left ear.


    The brown-colored teddy bear wears the costume of TONYTONY CHOPPER. The blue nose, the big, pink silk hat and the shorts of CHOPPER are re-created precisely.


    The gorgeous teddy bear is made with mohair and has a smooth texture. The left ear has a marking which proves the product is a “Steiff” called “Button In Ear” and there is a tag with a red serial number printed showing that the quantity of the product is limited (1,500).


    On the backside of the left foot there is the inscription, “CHOPPER” and an embroidered cherry-blossom which reminds us the famous scene where CHOPPER decides to leave on a trip as a member of “Mugiwara no Ichimi” (the pirates of straw hats).


    Don’t miss this chance to get your very own quantity-limited teddy bear!



    ・Product name : Steiff×TONYTONY.CHOPPER

            ( )

    ・Price : 43,200 yen (tax included) (shipping cost and commission charge are not included)

    ・Content: the product / serial number certification / Steiff’s gift box


    ※Please note that you cannot choose a serial number.


    ・Quantity: 1,500 only

    ・Size of the product: 20cm (side), 28chm (height), 10cm (depth)


    ※Since the products are handmade, the number of teddy bears which can be shipped in February is limited.

    ※The number of February-shipped teddy bears is limited so, you may be asked for consent to ship to you after February.


    (C)Eiichiro Oda / Shueisha, Fuji Television, Toei Animation


  • Samurai Teddy Bear will be sold from August, 2017

    29.June.2017 | FASHION

    Teddy bear, the icon of cuteness has been transformed into a Samurai.

    The previous “Boy’s May festival teddy bear” sold out quickly since it was a limited quantity product. This year, teddy bear will become a “Samurai” wearing red body-armor.

    As with the previous teddy bear, this teddy bear is the collaborative work of “Ningyo no Kyogetsu” which purses the beauty of forms and Steiff which is a German company. The teddy bear which wears Iyozane Yoroi (Japanese traditional body-armor) and has a cute and pure face is a symbolic Japan/Germany collaborative work.



    A “kabuto”stand is also a part of this set so one can display the “samurai teddy bear” very easily. Also as an option, one can purchase a glass case made out of Japanese lacquered acacia wood, to display the samurai teddy bear in.

    Let’s check out this unique Japanese teddy bear which is both cute and cool at the same time.



    【Teddy Bear “Samurai”】

    Part number: 000287-2 110,000 yen (tax is not included)

    Hight: 25cm alpaca

    Shingi/Kifuda/Doll stand will be attached

    ※The material of the body-armor: brass

    Part number: 000287-2GC

    Glass case: 55,000 yen (tax is not included)

    Size: Inside dimensions: 26×42×height 32cm

    Outside dimensions: 44×31×height 41cm

    Mirrored background/slide open


    【Available stores】

    Steiff official online shop:

    Steiff shops/Steiff corner shops:

    ※Since the stock status differs depending on the shop, please ask the shop about the stock status before visiting the store.


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