Kyary Pamyu Pamyu Collaborates with Famed Kanazawa Curry Shop Go! Go! Curry! for LOCAL POWER JAPAN Project

25.March.2022 | FOOD / MUSIC / SPOT

Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. Next month, the singer will finally take to the stage at Coachella 2022 in California. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. The singer has just announced a collaboration with the now globally-recognized curry chain Go! Go! Curry!, headquartered in Kanazawa, Ishikawa Prefecture.

 

With locations popping up around the world, Go! Go! Curry! serves real Kanazawa-style curry. Kanazawa curry can be recognized by its thick roux, and it is often accompanied by plenty of shredded cabbage. Served on a stainless-steel plate, it can be eaten with a fork or spoon, and a crunchy cutlet is placed on top. 

 

The collaboration logo is a mix of the key visual from Kyary’s current 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE and the Go! Go! Curry! gorilla mascot. This recognizable ape is now seen wearing Kyary’s 10th-anniversary red ribbon.

 

Fans can now buy the aptly named ‘Go! Go! Kyary!,’ a classic Kanazawa beef curry, from the LOCAL POWER JAPAN Project website. A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo!

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    Calling all dancers! Starting August 5, Adobe began the Adobe DANCE VIDEO FES, which is accepting dance video submissions until August 31, 2022. Those wanting to participate will be dancing to one of four songs by a few very unique artists: Dodonpa by Kyary Pamyu Pamyu, Emome no Natsu by Lucky Kilimanjaro, STARLIGHT by iri, and WOO! GO! by Atarashii Gakko! The campaign challenges contestants to create a dance video in which they show off their original dance moves to the song of their choice. These videos can be easily edited using Adobe Premiere Rush, a piece of software that can also be installed on smartphones.

     

    If you’re not incredibly confident in your dance moves, don’t worry. Rather than contestants being judged on their technical or editing skills, dancers will be evaluated on the amount of fun they have! The event is meant to emulate the excitement of a summer festival, so both beginners and pros are invited to participate. Just record your dance and upload it to YouTube, Instagram, Twitter, or TikTok with the designated hashtag.

     

    If the video you upload is selected by one of the participating artists, it will be featured in the official campaign dance video. Creators will also have the opportunity to appear in the artists’ live performances and dance videos in the future.

     

    In addition, a total of 22 entrants will be selected by drawing to receive Sennheiser wireless headphones, a 12-month Adobe Creative Cloud Complete Plan, a pair of tickets to the D.LEAGUE 22-23 season opener, or an Amazon gift certificate worth ¥30,000.

     

    Comments from Participating Artists

     

    Kyary Pamyu Pamyu: “Dodonpa is a song that’s perfect for all kinds of dances, so I hope that you’ll dance in your own special way! I’m hoping I can find an amazing dancer to perform with me at my Budokan show on October 19, so I’m looking forward to hearing from you!”

     

    Lucky Kilimanjaro: “Our band’s concept is to surprise the world every day, so we were so honored that our song was chosen!
    We hope you’ll express yourself and show us your unique dances!”

     

    iri: “My new song STARLIGHT is a difficult song to choreograph, so I’m really looking forward to seeing the dances you come with!”

     

    Atarashii Gakko!: “We’re happy to announce that our song WOO! GO! has been chosen as a track for Adobe DANCE VIDEO FES! I hope you can add some really cool edits to your videos so that they reach the largest amount of people! Whoever submits the most impressive video will get to appear in an official dance video. We’re waiting to see your dances!”

     


    Enter this contest with the same energy as if you were participating in a summer festival!

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    Halloween Cocktail

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    Kyary Pamyu Pamyu recently wrapped up her 10th-anniversary tour with an extra performance in Okinawa on July 23. After completing 30 shows over six months, the longest tour of her career, Kyary will perform a solo concert at Nippon Budokan on October 19 to truly conclude this epic tour.

     

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    On July 23, Kyary Pamyu Pamyu held an extra performance at Koza Music Town in Okinawa as a part of her 10th-anniversary tour, ‘Kyary Pamyu Pamyu ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE.’ The tour has also been held to promote the singer’s latest album, Candy Racer.

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    The tour was the longest in the singer’s career, with Kyary performing 30 shows over a six-month period. The tour marked the first time the artist had held a solo concert in Yamagata, Akita, Nara, Tottori, and Nagasaki. 

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    “What would it feel like to tour for six months? I had a lot of thoughts about what it would be like, but now that it’s over, I want to do it all over again. This tour made me realize how lucky I am–I get so much energy and joy from everyone. You’re the reason that I can enjoy doing these concerts. You’re all a part of me,” Kyary said. “I want to thank all of my fans! I want to thank everyone!”

    In April, Kyary Pamyu Pamyu performed at Coachella 2022, one of the world’s largest music festivals. The artist received incredible acclaim both in Japan and abroad.

     

    In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. 

     

    This project was a new attempt to enliven local communities by collaborating with companies that have roots in the rural locations where Kyary’s concerts were held. These company’s logos were reimagined, paying homage to the artwork associated with Kyary’s previous song releases. Over the course of the tour, Kyary collaborated with 31 local businesses, including a collab with Little Tokyo when the artist visited the U.S. in April. 

     

    Kyary Pamyu Pamyu, who has overcome a number of trials and difficulties during her career, will hold her first solo performance at Nippon Budokan in six years on October 19. Tickets are on sale now, and fans can look forward to a memorable night!

     

    Photo by Masamune Maeda

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    Matsuzakaya Nagoya will hold a special collaboration pop-up between the popular manga Chainsaw Man and the fine jewelry brand Tasaki from July 27 to August 2, 2022. Fans of the series won’t want to miss seeing these exquisite pieces in person! The event is also celebrating the launch of ‘danger,’ one of Tasaki’s new iconic items. 

     

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  • Kyary Pamyu Pamyu Collaborates with Okinawa’s Okashi Goten for LOCAL POWER JAPAN Project

    25.July.2022 | MUSIC / SPOT

    Kyary Pamyu Pamyu inspired music lovers around the world in April when she performed at Coachella, one of the largest music festivals on Earth. The second half of the singer’s 10th anniversary nationwide tour 31-show has begun, and in conjunction with this special event, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. As with past concert locations, a new collaboration has been announced ahead of Kyary’s June 23 performance in Okinawa, where the artist held an additional show. 

    In Okinawa, Kyary is teaming up with the popular souvenir shop Okashi Goten, known for its Beni-imo (purple sweet potato) tarts. The shop itself looks similar to Shuri Castle from the outside, and as guests enter, they’re surrounded by products made exclusively from Okinawan ingredients. This collaboration pays homage to where it all began, with the special logo inspired by Kyary Pamyu Pamyu’s 2011 debut mini-labum Moshi Moshi Harajuku

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    This item is now available at all shops offering Okashi Goten products and at the Okashi Goten online store.

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting July 22.

  • Kyary Pamyu Pamyu Collaborates with Nagasaki’s Famous ‘Hamburger Shop Hikari’

    21.July.2022 | FOOD / MUSIC

    Kyary Pamyu Pamyu has made waves around the world since performing at Coachella, one of the world’s largest music festivals, in April. 

     

    Currently embarking on the second half of her 10th anniversary 31-show nationwide tour, the singer is gaining momentum as she aims for her solo concert at Nippon Budokan in October. As part of her tour, the singer has continued to energize Japan through the appeal of regional towns and cities with the LOCAL POWER JAPAN Project. At each tour location, the artist collaborates with a local company, creating special collaboration logos and products that have become the talk of social media. Details of Kyary’s collab project in Nagasaki have been revealed after the artist performed in the prefecture on July 18.

     

    In Nagasaki, the artist will collaborate with Hamburger Shop Hikari, a beloved local restaurant that originally opened in 1951. Sasebo burgers are well known in Japan, and all ingredients are sourced from Sasebo City in Nagasaki. These burgers are much larger than the burgers you may be used to and have become a local delicacy throughout the country.

     

    After the war, a U.S. military base was established in Sasebo. The recipe for the Sasebo burger is said to have originated from a recipe found on this base in the 1950s. The collaboration with Hamburger Shop Hikari, known as the origin of these famous burgers, pays tribute to Kyary’s new single Maybe Baby. The adorable visual shows a waitress at the shop delivering tasty burgers in a hurry.

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting July 17, so grab one while you can.

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