【Tokyo Cafe】Nanaya in Aoyama has the World’s Most Intense Matcha Flavoured Ice Cream

22.August.2017 | FEATURES / FOOD

In today’s installment of Tokyo Café, we head to Nanaya in Aoyama, a popular café that sells sweet and refreshing matcha gelato, perfect for the summertime.

Marushichi Seicha is a tea producer that estalished in 1988 in Shizuoka, Japan’s number one tea-growing district. They were the first in Japan to sell freeze dried matcha, which has since come to prove very popular and enjoyed throughout homes in Japan due to its ease of preparation. Marushichi Seicha set out to open “Nanaya” to take advantage of the flavour of matcha, something loved by people of all ages in Japan.

The shop’s special menu features a list of gelato, or ice cream, using this same delactable matcha. It offers seven varying levels of matcha intensity – level 1 begins with a more moderately sweeter flavour, but as you progress up the scale to level 7 the flavour of the matcha becomes richer and deeper. The menu also includes a range gelato using other teas too, such as houjicha (roasted green tea) and genmaicha (brown rice green tea).

The most popular item on the menu is the no. 7 level matcha gelato (¥560, tax incl.), which claims to be the most matcha-intense ice cream in the world. It uses matcha that received an award from the Minister of Agriculture, Forestry and Fisheries. There’s a reason it has become so renowned, with its deeply rich and bitter matcha flavour inside which lies the right hint of refreshing sweetness.

 

As well as matcha flavours, Nanaya serves up other gelato too, such as the Genmaicha Gelato (pictured above on left / ¥370), a fragrant brown rice green tea that is popular among guys that visit the shop. You can customize your ice cream cups too and get double scoops (pictured above on right / ¥470) and even triple scoops (¥500), meaning you can order a variety of different flavours to try at once.

 

If you you’re thinking of ordering another gelato flavour to go with matcha, then you should try getting it with houjicha, which has a subtle fragrance of tea in its sweetness!

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    The First Product: Matcha ‘CARRE AU CHOCOLAT’


    GIFT BOX ¥5,478 (Tax Included) / ECO BOX ¥4,378 (Tax Included)

    The first product in BRANCHE CHOCOLAT’s line is the ‘CARRE AU CHOCOLAT’ which is made using yamecha from Fukuoka. Yamecha is a type of tea produced in Fukuoka that comes in many different forms depending on the variety and how the tea is ground, which can make for a whole range of different results from types that are beautiful in colour to very bitter flavours, very rich flavours, or very sweet flavours. And to ensure they get the absolute full potential out of the yamecha, BRANCH CHOCOLAT conceived over 50 recipes through trial runs and taste-testing. The end result had them arrive at the recipe we have here today which preserves the original flavour of the tea while enhancing it to be even more elegant in taste.

     

    Tasting Time


    When opening the dessert box, your gaze is arrested by the sparkle of the four-sided matcha dessert. A dessert that’s cube-shaped looks good enough to snap a photo from any angle. As you fork into the chocolate, it’s softer than Japanese ganache, and moister than a terrine.

     

    Time to tuck in.

    Your taste buds are met by the sweetness of the rich chocolate together with the bitter, full-bodied taste of the yamecha. It feels smooth in the mouth and just melts. You can really savour the matcha which penetrates all the way to your nose. This is a completely different dessert experience which is deep and rich in flavour yet has a lightness to it.

     

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    It’s precisely because the CARRE AU CHOCOLAT uses high quality Japanese matcha that you can savour the sweetness, delicious taste, and the adequate amount of bitterness. This is a treat that any and all lovers of matcha and chocolate cannot afford to pass on. It’s the perfect size to be enjoyed by 2-4 people, making it great for a special celebration, a home party, or if you want to share it with someone special.

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    The Halloween event is inviting a host of Japanese artists and comedians to perform inside the virtual space, which itself will be littered with all things Halloween like Jack-o’-lanterns, bats, and more. Users will also be able to dress their avatars in the appropriate clothing in line with the holiday season of scares. All of this aims to deliver the famous Shibuya Halloween experience that the people of Tokyo are so used to.

     

    Virtual Shibuya au Halloween Fes

    Virtual Shibuya is evolving and will be updated for the upcoming Halloween event. Users can look forward to a host of music events and talk events during this age of the ‘new normal.’

     

    au 5G Presents Kyary Pamyu Pamyu: Virtual Mini Live

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    Japanese comedy duo Wagyu will perform live using 5G technology which will render them in high-speed, high quality holograms.

    The rest of the line-up and more details about the event will be announced in the coming weeks.

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