【Tokyo Cafe】Nanaya in Aoyama has the World’s Most Intense Matcha Flavoured Ice Cream
In today’s installment of Tokyo Café, we head to Nanaya in Aoyama, a popular café that sells sweet and refreshing matcha gelato, perfect for the summertime.
Marushichi Seicha is a tea producer that estalished in 1988 in Shizuoka, Japan’s number one tea-growing district. They were the first in Japan to sell freeze dried matcha, which has since come to prove very popular and enjoyed throughout homes in Japan due to its ease of preparation. Marushichi Seicha set out to open “Nanaya” to take advantage of the flavour of matcha, something loved by people of all ages in Japan.
The shop’s special menu features a list of gelato, or ice cream, using this same delactable matcha. It offers seven varying levels of matcha intensity – level 1 begins with a more moderately sweeter flavour, but as you progress up the scale to level 7 the flavour of the matcha becomes richer and deeper. The menu also includes a range gelato using other teas too, such as houjicha (roasted green tea) and genmaicha (brown rice green tea).
The most popular item on the menu is the no. 7 level matcha gelato (￥560, tax incl.), which claims to be the most matcha-intense ice cream in the world. It uses matcha that received an award from the Minister of Agriculture, Forestry and Fisheries. There’s a reason it has become so renowned, with its deeply rich and bitter matcha flavour inside which lies the right hint of refreshing sweetness.
As well as matcha flavours, Nanaya serves up other gelato too, such as the Genmaicha Gelato (pictured above on left / ￥370), a fragrant brown rice green tea that is popular among guys that visit the shop. You can customize your ice cream cups too and get double scoops (pictured above on right / ￥470) and even triple scoops (￥500), meaning you can order a variety of different flavours to try at once.
If you you’re thinking of ordering another gelato flavour to go with matcha, then you should try getting it with houjicha, which has a subtle fragrance of tea in its sweetness!
Experience Shibuya Online With Airbnb and PLAY! DIVERSITY SHIBUYA’s Special Website
05.July.2020 | SPOT
PLAY! DIVERSITY SHIBUYA and Airbnb launched a new website on July 2 which lets people experience Shibuya tourism and all things Shibuya online.
The online project comes in response to the economic slump that Shibuya has faced as a result of COVID-19 which has meant less tourism. The website will feature a host of unique content that captures the essence of the Shibuya experience.
The first entry to the website will see KABA taking users on a virtual walk through the city of Shibuya. KABA, an activist for the LGBTQ community in Japan, was appointed as an official Tourism Ambassador of Shibuya this year. As well as this, the energetic Akkun, another Shibuya Tourist Ambassador and influencer amongst Shibuya’s youth, will also be hosting a “Shibuya Sake School.” There is much more content to enjoy right now too, and the website is set to expand even more.
Other features include the “WANDER COMPASS” which lets users learn about Shibuya’s history and visit local spots through a virtual tour, and Shibuya TSUTAYA O-EAST’s own DJ Bar “AZUMAYA” is showcasing how to make Japanese cocktails using various Japanese ingredients and spices.
Visit Shibuya from the comfort of your own home using Airbnb and PLAY! DIVERSITY SHIBUYA’s special new website.
New York Ramen Bar Kuro-Obi to Open First Japanese Branch in Shibuya
05.July.2020 | FOOD
New York-based ramen bar Kuro-Obi has announced that it’s opening it first Japanese branch in the food hall of Shibuya’s new shopping centre RAYARD MIYASHITA PARK on August 4, 2020.
Kuro-Obi was established in New York back in 2014. To date, it has opened 6 branches across the US as well as one branch in Singapore. It specialises in “tori paitan”, a silky chicken-base broth. The new Japanese ramen bar will serve many different tori paitan ramen dishes takeout style, which is common in the US. All ramen served here is served in paper cups rather than bowls, so it can be eaten both in the food hall or taken away.
Added to the rich soup broth and noodles is moist chicken char siu, soft-boiled egg, negi spring onion, and fried onion chips. The black pepper used adds a kick to the overall flavour. Thick noodles are also used.
“Ramen is Freedom” is the theme of Kuro-Obi’s brand in Japan, with which they aim to challenge the new possibilities of ramen.
Kuro-Obi MIYASHITA PARK
Grand Opening: August 4, 2020
Address: MIYASHITA PARK South 3F FOOD HALL, 6-20-10 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-23:00 (Last Orders 22:30)
Official Website: https://kuroobi-ramen.com/
Cute Bear Pancakes Whipped Up at IMADA KITCHEN in Tokyo’s SHIBUYA109
30.June.2020 | FOOD
IMADA KITCHEN in SHIBUYA109 has teamed up with Hattendo Cafe to co-create the new “Torokeru Kuma-san Pancakes” (Melty Mr. Beat Pancakes) which will be served from July 1, 2020 to August 30, 2020.
IMADA KITCHEN is a food project that aims to create original food in Shibuya. Together with Hattendo, a Hiroshima brand known for its incredible cream pastries, they have created a super cute bear design pancake. Bear designs are popular with young girls in Japan.
Torokeru Kuma-san Pancake: ¥450 (Before Tax)
The fluffy pancakes are filled with melt-in-the-mouth, handmade custard cream, meaning a single bite lets you enjoy both the moist texture of the pancake and the melty drizzle of the custard cream. Your mouth is instantly filled with flavours of maple syrup and egg, which when combined with the accompanying berries makes for a sweet amalgamation of deliciousness.
Torokeru Koro Tama Kuma Sandwich: ¥450 (Before Tax)
Normally, you would have to go to Hiroshima to try Hattendo Cafe’s “Torokeru Koro Tama Kuma Sandwich,” but now it will be available to try at IMADA KITCHEN. Made with the cafe’s “cream bread,” this moist sandwich is filled with egg salad, korokke, and cabbage for a hearty meal.
Location: MOG MOG STAND (SHIBUYA109 Floor B2F)
Official Website: https://imada-kitchen.jp/
4 Refreshing Matcha Shaved Ice Flavours Released at Itohkyuemon in Kyoto
30.June.2020 | FOOD
Kyoto’s famous tea shop Itohkyuemon began serving four new Uji matcha and shaved ice mixed desserts on its menu yesterday (June 29). Itohkyuemon was founded in 1832 in the latter period of Edo. Ujitawara, the place in Kyoto where the shop is located, is famous for the tea served by Itohkyuemon which has been harvested by the Ito family for years.
Uji Matcha Parfait Ice: ¥1,490 (Tax Included) | Serving: Until Late September 2020 | Avaialble: Itohkyuemon JR Uji Station/Itohkyuemon Gionshijo
The Uji Matcha Parfait Ice uses a blend of matcha and milk-infused ice as its base. It’s then topped with sweet treats like rice flour dumplings, red bean paste, ice cream, matcha jelly, and more to turn it into a parfait.
Uji Matcha Daifuku Ice: ¥1,290 (Tax Included) | Serving: Until Late September 2020 | Avaialble: Itohkyuemon JR Uji Station/Itohkyuemon Gionshijo
This Uji Matcha Daifuku Ice is an upgrade of the one Itohkyuemon served last year. It has a creamy custard base with matcha daifuku hidden in the shaved ice.
Fluffy Uji Kindokei Vanilla Ice Cream: ¥990, Matcha Ice Cream ¥1,090 (Tax Included) | Serving: Until Late September 2020 | Avaialble: Itohkyuemon JR Uji Station/Itohkyuemon Gionshijo
Fluffy Uji Kindokei Rice Flour Dumpling: ¥850, Rice Flour Dumpling & Vanilla Ice Cream ¥970, Rice Flour Dumpling Matcha Ice Cream ¥1,090 Serving: Until Late September 2020 | Avaialble: Itohkyuemon Uji Main Branch
These two “Kindokei” (Gold Watch) servings use more ice. At the main branch of Itohkyuemon they’re more crunchy, while at the JR Uji Station and Gionshijo branches they’re more fluffy.
Official Website: https://www.itohkyuemon.co.jp/corporate/
Yuri!!! on ICE x Sanrio Characters Come Together at a Themed Cafe in Tokyo
LEGS COMPANY has revealed that it is opening a Yuri!!! on ICE and Sanrio fusion themed cafe called “Yuri on Ice x Sanrio Characters Cafe 2020” in Shibuya, Tokyo for a limited time from August 6, 2020.
Yuri!!! on ICE is a sports anime series centred on figure skating. It was produced by MAPPA and directed and written by Sayo Yamamoto together with Mitsurō Kubo. The series received rave reviews from anime watchers and the figure skating community.
LEGS COMPANY brought this collaborative cafe to Tokyo and Osaka once before back in September and October of 2017. The collaboration is set to return this summer, with this year’s theme centred on an ice cream stand. The menu is made up of themed dishes, drinks, and desserts. Let’s take a look at just some of the items on offer.
A Select Look at the Menu
Utopia Akatsuki Simmered Cutlet Plate: ¥1,599
A Yuri!!! on ICE classic, this katsudon dish is served in a separated style.
Borscht Plate: ¥1,599
Borscht is a Russian dish that appears in the show, and in this plate it’s served as a main. Enjoy together with the sour cream.
Paella Plate: ¥1,599
A Spanish dish that appears at the end of the show, served with fish, sauce, and a side of gazpacho cold soup.
Pancake & Ice Cream Plate: ¥1,399
Enjoy a mix of sweet and sour flavours with a fruit and whipped cream-topped pancake and ice cream. You get to pick your favourite character for your ice cream.
Tiramisu & Ice Cream Plate: ¥1,399
You can choose your favourite character with the bittersweet tiramisu too.
Soda Float: ¥989 (Bottom Left: Strawberry / Middle: Melon / Right: Blue / Top Left: Cola / Top Right: Coffee)
Stickers (14 Designs): ¥400
Mini Towels (3 Designs): ¥850 Each
Fans can get their hands on exclusive merchandise too which is also available online in Japan.
Fans (4 Designs) *For those who book a table in advance only
Coasters (7 Designs) *For those who order a drink only
The cafe will also offer free merchandise too, including fans for those who book a table in advance, coasters for those who order a drink, and more.
©はせつ町民会／ユーリ!!! on ICE 製作委員会
©1976,1989,1992,1993,1996,1998,2020 SANRIO CO.,LTD. APPROVAL NO.610406
Yuri on Ice x Sanrio Characters Cafe 2020
Running: August 6, 2020 – September 22, 2020
Location: SHIBUYA BOX cafe&space (Shibuya LOFT 2F, 21-1 Udagawacho, Shibuya, Tokyo)
Reservations: Now Open
Reservation Price: ¥650 (*4 seats per reservation)
Yuri on Ice x Sanrio Characters Cafe 2020 Official Website:
IKEA Shibuya Grand Opening Announced For Winter 2020
18.June.2020 | SPOT
Having opened Tokyo’s first IKEA branch in Harajuku earlier this month, IKEA Japan has announced that their next branch, IKEA Shibuya, will open in winter 2020.
IKEA Shibuya will be just a 5-minute walk from Shibuya Station via the JR Line exit will span 7 floors. It will look out onto both Shibuya Center-Gai shopping street and Inokashira-Dori which is just a short stroll from the famous Shibuya Scramble Crossing, making it super easy to get to.
President and Chief Sustainability Officer of IKEA Japan, Helen Von Rice, expressed her enthusiasm for the upcoming launch of the new store. “We’re looking forward to getting to meet even more of you in Tokyo,” she said. “Shibuya is the hub of Tokyo’s development; a place where the future is created. I am overjoyed that we get to become a part of that.” (*Comments translated from Japanese by MMN)
In February of this year, IKEA Japan opened “IKEA for Business,” the first-ever planning space for corporate business owners which will provide solutions for various types of businesses.
IKEA Shibuya will be recruiting for 170 jobs in the run up to its opening which will begin rolling out on June 18, 2020. The recruitment page can be found below.
Address: Takagi Bldg. 1F-7F, 24-1 Udagawacho, Shibuya, Tokyo
Grand Opening: Winter 2020
Access: 5-minutes on foot from Shibuya Station (JR Yamanote Line side) / 11-minutes on foot from Shinsen Station (Keio Inokashira Line)
Japanese Recruitment Page:
English Recruitment Page:
Studio Ghibli American Casual Clothing Brand GBL to Open First Store in Shibuya
Japanese company Benelic is set to open the first permanent store for GBL, an online clothing company whose stock features designs from Studio Ghibli’s animated film features. The store will open inside MIYASHITA PARK, a new shopping centre opening in Shibuya this summer.
GBL aims to capture those special feelings of magic and wonder we have all felt watching a Studio Ghibli film. Each clothing item in GBL’s collection is woven with love and enthusiasm for the internationally beloved animations.
The First Stop: Shibuya
GBL was launched in 2017, and since then has sold its stock via its website and at pop-up shops. Shibuya will be the place that GBL opens its first physical store, which is designed like a garage filled with fun and exciting products.
New 2020 Design T-Shirts
Shibuya is known the world over as the hub of street trends, making it the perfect location for GBL’s line-up of attire which combines Studio Ghibli and an “American casual” style.
Fans of Studio Ghibli won’t want to miss out on a trip to Shibuya when they visit Tokyo to enter GBL.
Garrett Popcorn Releases its Richest Matcha Flavour in Japan
31.May.2020 | FOOD
Chicago-based gourmet popcorn brand Garrett Popcorn Shops® is releasing its strongest matcha flavour to date alongside a new striped tin in Japan on June 1. Both are limited edition products and will be available while supplies last.
Named “Koi Matcha Kinako Kurumi” (Rich Matcha Soy Flour Walnut), the new matcha flavour is 40% stronger than the Matcha Caramel Crisp™ and blends together soybean flour and walnut for an aromatic crunch combination. The matcha holds a pleasant bitter flavour while the soybean flour is subtly sweet and gives off a rich, delightful smell.
The new tin takes Garret Popcorn’s iconic striped design and throws in multiple colours and patterns for vivid effect. Combined with the new matcha flavour, it makes for the perfect home theatre accompaniment while you watch a movie.
Koi Matcha Kinako Kurumi (Japanese Name: 濃抹茶きなこくるみ)
Available: Garret Popcorn Shops® branches in Japan (see below)
*Daily limited stock. Available while supplies last.
Harajuku: June 1, 2020 – July 16, 2020
Shisui Premium Outlets: June 5, 2020 – July 16, 2020
Nagoya: Now until July 16, 2020名古屋店：発売中～7月16日（木）
LaLaport Expo City: June 1, 2020 – July 16, 2020
Small: ¥620 / Medium ¥1,100 / Large ¥1,720 / Jumbo ¥3,450 / Quarter Tin ¥4,175 / 1 Gallon Tin ¥4,400 / 2 Gallon Tin ¥8,400
*Jumbo and 2 Gallon Tin sizes exclusive to the Shisui Premium Outlets and LaLaport Expo City branches of Garret Popcorn Shops®.
Official Website: http://jpgarrettpopcorn.com/
Famous Japanese Matcha Company Collaborates With Japan’s Convenience Stores
26.May.2020 | FOOD
With shops and businesses temporarily closed as a result of lockdown measures in Japan, Japanese convenience store chain FamilyMart decided that since people can’t as easily get their hands on authentic matcha right now, they would collaborate with the famous matcha company Kanbayashi Shunsho Honten to stock some authentic matcha treats on its shelves. They were released at FamilyMart branches across Japan on May 19, 2020.
Umami Matcha Parfait
The parfait begins with a soft sponge bottom and is then layered with milk mousse and matcha mousse before being topped with matcha jelly, red bean paste, and other tasty accompaniments.
Umami Matcha Cheesecake Baumkuchen
The matcha baumkuchen is made using authentic Uji matcha and is baked to look like a cheesecake. You get the full rich matcha kick with this one.
Hidetoshi Kanbayashi (Kanbayashi Shunsho Honten) | Comment
“We use a blend of first-grade Uji matcha and top it with jelly and matcha mousse. We have made it in such a way that you can enjoy the full flavour and aroma of the matcha itself. Please enjoy.”
Kanbayashi Shunsho Honten Umami Matcha Parfait
Price: ¥298 (Tax Included)
Released: May 19, 2020
Available: FamilyMart convenience stores across Japan (except Okinawa)
Kanbayashi Shunsho Honten Umami Matcha Cheesecake Baumkuchen
Price: ¥298 (Tax Included)
Released: May 19, 2020
Available: FamilyMart convenience stores across Japan (except Okinawa)
FamilyMart Official Website: https://www.family.co.jp/
Enter Virtual Shibuya: The New Ghost in the Shell Digital Platform
Shibuya 5G Entertainment Project launched its new digital platform “Virtual Shibuya” with an opening event on May 19. The event Virtual Shibuya helped promote release of Ghost in the Shell: SAC_2045 with talks and performances from SEKAI NO OWARI’s DJ LOVE, virtual YouTuber and member of Nijisanji Ange Katrina, Chinatsu Wakatsuki of Future Design Shibuya, and Naohiro Ukawa of S/U/P/E/R DOMMUNE—all of whom are fans of Ghost in the Shell.
Officially recognised by Shibuya City, Virtual Shibuya comes in response to the effects of the novel coronavirus (COVID-19) which has brought tight restrictions to the economy and people’s way of life. It will enable people to continue enjoying entertainment from the comfort of their homes by participating in a whole host of virtual events and activities. The project aims to deliver content from Shibuya with live performances from artists, art exhibitions, talks, and more. The use of 5G and the latest cutting edge technology will connect the real Shibuya to a virtual space, combining the realms of the digital and real world.
The guests joined over 50,000 users for the first event which went down a storm. Chinatsu Wakatsuki said: “I was amazed how much it looked like Shibuya! I can’t go to Shibuya right now, so it felt like I got to visit home again after so long.”
Shibuya was fully recreated a virtual space for people to visit
Lots of Ghost in the Shell fans gathered in the city
Everybody in this virtual world jumped into their avatar skins, including the diverse range of guests who probably would never have come together had it not been for the Ghost in the Shell theme, as well as DJ LOVE, Katrina, Chinatsu Wakatsuki, and Naohiro Ukawa.
The real world and the world of Ghost in the Shell collide
The four performers, who were coming face to face with each other for the first time, talked to guests about what they love about Ghost in the Shell while strolling around Virtual Shibuya and having fun with fans on equal terms.
Comments from the performers
・Chinatsu Wakatsuki (Future Design Shibuya)
“I was amazed how much it looked like Shibuya! Shibuya is a place I hold near and dear to my heart. There were a lot of ‘firsts’ for me, like my first time using an avatar, and meeting new people for the first time, so I thought it was going to be difficult at first, but I found myself not nervous at all and had fun with everyone in there using this futuristic entertainment. Looking forward, au 5G will grow and the number of things we can do will as well. I hope to challenge myself as a tarento and a mum in many different things and have fun with this Virtual Shibuya!”
・“DJ LOVE” (SEKAI NO OWARI)
“It felt like I had dived right into the world of Ghost in the Shell, my favourite series. It was a wonderfully fun event which expanded on my dreams. I’m looking forward to seeing it evolve and I hope to perform live there at some point. I want to make stuff that people who haven’t been physically able to go to venues up to now can enjoy. I think it would be fun to communicate with people who participated.”
“The streets of Shibuya I know were completely transformed into the world of Ghost in the Shell, and my favourite Tachikoma made an appearance too. For a Ghost in the Shell fan like myself it was a whale of a time! Right now we have to battle with staying indoors. Me having disappeared has caused a bit of trouble, but the thrill of this virtual event has lifted my nerves. I had a lot of fun.”
You can check out footage from the event in the video below which was posted on Shibuya 5G Entertainment Project’s official YouTube channel.
The world of Ghost in the ShellVirtual Shibuya in can be experienced until May 31, 2020, so sign up while you still can.
Ghost in the Shell x Virtual Shibuya
Virtual Shibuya: https://shibuya5g.org/article/virtual-shibuya/
Shibuya 5G Entertainment Project Official Twitter: https://twitter.com/shibuya5g
Shibuya 5G Entertainment Project to Launch Virtual Shibuya Platform
17.May.2020 | SPOT
Shibuya 5G Entertainment Project is set to launch its new digital platform “Virtual Shibuya” on May 19, 2020. The platform is officially recognised by Shibuya City.
Virtual Shibuya comes in response to the effects of the novel coronavirus (COVID-19) which has brought tight restrictions to the economy and people’s way of life. It will enable people to continue enjoying entertainment from the comfort of their homes by participating in a whole host of virtual events and activities.
The project aims to deliver content from Shibuya with live performances from artists, art exhibitions, talks, and more. The use of 5G and the latest cutting edge technology will connect the real Shibuya to a virtual space, combining the realms of the digital and real world.
1: Online Events
A variety of online events will be held inside the virtual event space. People tune into Virtual Shibuya while at home by connecting with their smartphones, PCs or VR devices. They will have their own avatar and be able to traverse the area together with other people who are connected while participating in different interactive online events. The events will also be streamed on video streaming services.
2: XR Art
Experience XR (cross reality) content which will connect both Virtual Shibuya to the real Shibuya. Those in either Shibuya will be able to experience the same content and entertainment.
The opening event for the grand opening of Virtual Shibuya will promote the release of Ghost in the Shell: SAC_2045 with talks and performances from SEKAI NO OWARI’s DJ LOVE, who is a fan of Ghost in the Shell, as well as virtual YouTuber and member of Nijisanji Ange Katrina, Chinatsu Wakatsuki of Future Design Shibuya, and Naohiro Ukawa of S/U/P/E/R DOMMUNE.
Ghost in the Shell Night by au 5G
Date: May 19, 2020
How to Participate
Virtual Shibuya can be accessed using a VR device, smartphone, or PC/Mac. To participate, you must create a (free) Cluster account and install the Cluster app on your device. This event will also be streamed live on YouTube Live and the official Twitter page of Shibuya 5G Entertainment Project.
Shibuya 5G Entertainment Project Official Twitter: https://twitter.com/shibuya5g
Mister Donut Japan Launches Another New Matcha Doughnut Series
13.May.2020 | FOOD
Mister Donut Japan is set to release yet another new limited line of matcha doughnuts in collaboration with Gion Tsujiri and Toshi Yoroizuka at all branches in Japan from May 15, 2020.
Last month, Mister Donut collaborated with Gion Tsujiri and Toshi Yoroizuka to release the “Matcha Itadaki Series.” This time around, they’re joining their sticky baking hands to bring the “Matcha Odoroki Series.” The triple team’s matcha creations are the fitting way to celebrate Mister Donut’s 50th anniversary as Gion Tsujiri brings the best Uji matcha from Kyoto and Uji-born pastry chef Toshihiko Yoroizuka brings his creative ideas.
There are four treats in the line-up: the “Crisp Double Uji Matcha” and “Crisp Uji Match Chocolate” feature cookie and bagel dough bases, creating a crunchy and chewy mix, while the “Pon de Pie Uji Matcha” and “Pon de Pie Chocolate” feature Mister Donut’s classic chewy Pon de Rings combined with a crunchy pie texture.
Crisp Double Uji Matcha – ¥230 (Before Tax)
A chewy and crunchy base laced with Uji matcha and topped with Uji matcha whipped cream and chocolate.
Crisp Uji Match Chocolate – ¥230 (Before Tax)
A chewy and crunchy base laced with Uji matcha and topped with Uji matcha chocolate and chocolate chips.
Pon de Pie Uji Matcha – ¥200 (Before Tax)
Enjoy both a chewy base and crunchy pie mix at the same time, topped with Uji matcha whipped cream.
Pon de Pie Chocolate – ¥200 (Before Tax)
Enjoy both a chewy base and crunchy pie mix at the same time, decorated with chocolate whipped cream.
The Matcha Odoroki Series sees the chefs’ ideas shine through to create desserts that not only taste amazing but look gorgeous too, as well as taking into the account texture.
Matcha Odoroki Series
Serving: May 15, 2020 until Early July 2020
Available: Most Mister Donut branches in Japan
Official Website: https://www.misterdonut.jp