Kyary Pamyu Pamyu Collaborates with America’s Largest Japantown ‘Little Tokyo’ for LOCAL POWER JAPAN Project

22.April.2022 | FASHION

Kyary Pamyu Pamyu recently performed at Coachella, one of the largest music festivals in the U.S. Keeping the momentum going, the singer gave her first solo performance in four years at the Fonda Theater in Los Angeles on April 18, 2022. 


The LOCAL POWER JAPAN Project, launched alongside Kyary’s current Japan tour to help energize rural Japanese locales, made its first appearance in America on April 19. Little Tokyo in Los Angeles has the largest number of Japanese people in the United States, making it the perfect place to hold a commemorative event. During the celebration, panels of each participating company and region were on display, and Kyary herself explained the project to the visitors in person.

This initiative aims to bring attention and support to local industries and to inspire more tourism to rural areas. The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows.

 

Little Tokyo, the largest Japanese town in the U.S., is located in downtown Los Angeles and was established at the end of the 19th century. The collaboration logo with Little Tokyo features a colorful retro theme and is an homage to Kyary’s first album Pamyu Pamyu Revolution. Products made in collaboration with the LOCAL POWER JAPAN Project are now on sale for a limited time at several Little Tokyo stores.

A collaboration T-shirt is also on sale, featuring the new logo on the front and Kyary’s 10th-anniversary logo and project logo on the back. These are available on the LOCAL POWER JAPAN Project for two weeks starting April 20, so get one before they’re gone!

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    The triple-collaboration Toge no Kamameshi was sold in a limited quantity of 200 at the Tochigi venue on May 21. 

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    Kyary Pamyu Pamyu’s 10th-anniversary website, created by IN FOCUS studio, is now an award winner! The website won the ‘Site of the Day’ award for the best website of the day worldwide at the FWA and CSS Design Awards, the world’s leading awards for web design.

     

    The site was created to celebrate the 10th anniversary of ASOBISYSTEM artist Kyary Pamyu Pamyu. When visiting the site, fans are greeted with a slot machine created from images of the artist over the years, resulting in 1,000,000 different patterns. Filled with Kyary’s typical humor, the website was made to show gratitude to the millions of fans who have supported the artist over the years.



    Last month, Kyary performed at Coachella, the world’s largest music festival. This marked her first US tour since the pandemic began in 2020. Upon her return to Japan, the artist began the second half of her 10th-anniversary tour, which will culminate in a solo performance at Nippon Budokan in October.


    Comment from Kyary Pamyu Pamyu

    “…I’m shocked!!

    I’m so happy that my 10th-anniversary website received such amazing awards! I just started the second half of my tour in Japan, and having received this awesome news, I’m even more excited to get out there and do my best on stage! To everyone at IN FOCUS–thank you so much for all the hard work you put into the site!”


    Awards Won
    FWA – FWA of the Day
    CSS Design Awards – Site of the Day

    Winning Site
    KPP 10th Anniversary Special Website
    https://kpp10.jp/

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