[LIVE REPORT] Atarashii Gakko! Performs at Zepp DiverCity

24.May.2022 | MUSIC

On May 20, the indescribably unique four-member dance and vocal group Atarashii Gakko! performed Zepp DiverCity in Tokyo! Given their performance at such a well-known venue, the name of their solo concert was fittingly ‘Wha–?! Graduating from Obscurity ~AG! FRIDAY AFTER SCHOOL~.’

 

The group signed with American multi-media company 88rising in January 2021. The label is attempting to introduce more unique Asian music to the US, and it doesn’t get much more unique than Atarashii Gakko! The girls have over 3.8 million TikTok followers, and their April single WOO! GO! was released as a tie-in with NIKE Juku, amassing praise from audiences worldwide.

 

As fans of the band have come to expect, the concert began with the sound of chimes, leading into the first song, Toumei Boy. Followed by an intense dance performance, fans were captivated by the show, which was performed overseas last month to an audience of 25,000 fans. Following the song Final Humanity, a bizarre video began playing, leading into the fan-favorite CANDY from the group’s EP SNACKTIME. For the first time in the group’s solo performance history, backup dancers joined them during the track Night Before the Exam.

Starting with Otona Blue, the members appeared clad in colorful decorations, making it seem as if they were singing on TV. The girls have an unprecedented stage presence that has helped them catapult their career forward, from obscurity to performing one of the most well-known venues in Tokyo. Happy Hormones shoed a cuter side to the girls, offering fans a glimpse beyond their usual hardcore dance moves. The audience joined in, waving their hands from side to side and flashing peace signs.

 

The Italian disco tune Fantastico began with slow-motion movements and added limbo dancing into the choreography, giving the members a chance to show off their comedic skills. Anyone who follows them on social media is well aware of how hilarious they can be!

 

Suddenly, a man dressed as a construction site security guard emerged on stage, performing an impressive rendition of the robot. This man turned out to be DJ Morley Robertson, who joined the girls in Intergalactic, starting with the members calling out “We are Bestie Girls!” As Atarashii Gakko! danced to this classic Beastie Boys tune, Robertson addressed the audience, shouting “The night is just getting started!” 

 

Pineapple Kryptonite shows off the girl’s dancing skills, but the Pineapple Kryptonite REMIX treated fans to an acrobatic performance that brought the energy in the venue to the max.

Member MIZYU spoke to the audience about the choreography in WOO! GO!, the girl’s newest track, calling on them to join in. The members also performed the Spanish version of Free Your Mind, cementing their place as one of Japan’s most global acts. Towards the end of the live show, the members hugged and showed the audience how close they are as friends, bringing everyone to tears.

 

The Zepp DiverCity concert was a whirlwind of excitement and energy. Those in the audience could see how Atarashii Gakko! has improved since their debut, and everyone is excited to see how much higher they can soar going forward. 

 

The archived video of the performance is officially available until May 29 at 23:59. Check out a comment from the group immediately after the concert below!

Comment from Atarashii Gakko!

“This was the best live performance we’ve ever done! With our past shows, the four of us have designed everything ourselves. This time we had a lot of other people involved, and we could really feel the love from both the staff and the audience. During the show, I felt like I was having a conversation with the audience without words. I could see everyone’s faces from the beginning to the end, and it made me so happy. Each day, we interact with so many fans through social media, but being on stage in front of them is so different. We can feel how much they love us and we can really be ourselves. Just before the show started, we reminded ourselves to just have FUN! That’s why this became our best concert ever. I hope we can share all of this love and happiness on an even bigger stage next time!”

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    FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.

     

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    –Suzuka Chinzei

    “Everyone reading this on Moshi Moshi Nippon, it’s nice to meet you! 

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    –Suzuka Chinzei

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    –Suzuka Chinzei

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    –Mana Manaka

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    “Last question. What is the most important thing about being an idol to you?”

     

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    –Suzuka Chinzei

    “I think the most important thing is to make everyone happy and to increase the Earth’s
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    I also think that ‘fun’ is something that spreads from person to person. When I’m performing
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    –Mana Manaka

    “FRUITS ZIPPER wants to give everyone strength and happiness through our activities. Above all else, I value always being energetic and positive, and I always want to have fun!” 

     

    “Thank you so much for chatting with us. Is there anything you’d like to say before we
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    –Noel Hayase

    “It’s only been a short time since I debuted and I have zero experience as an idol, so there’s a
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    with energy and a smile. I hope you’ll come along with us and support us as much as you can!”

     

     

     

    –Suzuka Chinzei

    “FRUITS ZIPPER will keep spreading ‘NEW KAWAII’ around the world in all kinds of ways!

    I hope that we can awaken the ‘NEW KAWAII’ that’s been inside of you all along!” 

     

    –Mana Manaka

    “We’re just getting started, but we’re going full speed ahead! I can’t wait until we can travel and meet fans around the world. Through Japanese idol culture and our ‘NEW KAWAII,’ we hope to
    connect the world and bring happiness to everyone we meet!

    From Harajuku to the world!!!”

  • Kyary Pamyu Pamyu Collaborates with Famed Nagoya Tea Shop Myokoen

    15.June.2022 | FOOD / MUSIC

    Kyary Pamyu Pamyu inspired music lovers around the world in April when she performed at Coachella, one of the largest music festivals on Earth. The second half of the singer’s 10th anniversary nationwide tour 31-show has begun, gaining even more momentum following the announcement of a solo concert at Nippon Budokan in October. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. As with past concert locations, a new collaboration has been announced ahead of Kyary’s June 19 performance in Aichi Prefecture. 

    Since its opening in 1916, Myokoen has been providing high-quality tea leaves to tea lovers around Japan. The store is known for its hojicha, or roasted green tea, which is made by roasting the leaves over a gentle flame. With a particular focus on aroma, taste, and color, this secret blend of tea leaves is selected by tea masters from all over the country. 

     

    Kyary’s collaboration with Myokoen draws inspiration from the singer’s 6th single Invader Invader (2013), in which a fashionable alien played by Kyary seeks to take over the world. The tea shop’s logo has been transformed with a bit of pop flare.

    Myokoen (Aichi Prefecture) x LOCAL POWER JAPAN Project ‘Invader Hojicha’: ¥1,200 (Tax Included)


    The special product released for the new collaboration is the Myokoen and LOCAL POWER JAPAN Project Invader Hojicha. The recipe for the tea has remained unchanged for over six decades and this blend focuses on the golden color of fresh green tea after it has been roasted. This release features new packaging, and those interested can purchase a package at all Myokoen shops and on the company’s online store. Limited quantities will also be sold at the Aichi Prefectural Art Theater’s Main Hall starting at 2:00 on June 19, 2022.

    Myokoen (Aichi Prefecture) x LOCAL POWER JAPAN Project T-shirt: ¥3,300 (Tax Included)

     

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only!

  • KAWAII LAB. Report #1: IDOLATER Welcomes Two New Members

    10.June.2022 | FEATURES / MUSIC

    KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. The idol group IDOLATER was born from this idea, and in April, the girls welcomed two new members, transforming it into a fresh new 5-member group. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.

     

    A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up? 

     

    A Group Formed by Finalists from ASOBISYSTEM’s First National Audition

    IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”

     

    IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi

    Following the departure of two members and intense restrictions imposed on the group’s activities due to the pandemic, IDOLATER continued to operate with only three members. Although they didn’t manage to get a ton of media coverage or appeal in large-scale events, the group continued to pull in new fans and gain recognition in the idol community. After a while, Fuuka Oishi and Ririka Satsuki joined the group, giving a much-needed boost to IDOLATER’s activities and energy.

     

    Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!

     

    IDOLATER and the Concept of ‘Idols’ 

    The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?

     

    The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world. 

     

    The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.

     

    A former pattern maker for a Japanese fashion brand designed the group’s costumes. 

     

    If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.

     

    On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)

     

    Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!

  • Kyary Pamyu Pamyu Collaborates with Nara’s Kakinohasushi Hompo Tanaka for LOCAL POWER JAPAN Project

    09.June.2022 | FOOD / MUSIC / SPOT

    In April, Kyary Pamyu Pamyu made a big splash around the world when she performed at Coachella, one of the largest music festivals in the United States. 

     

    The second half of the singer’s 10th anniversary nationwide tour 31-show has begun, gaining even more momentum following the announcement of a solo concert at Nippon Budokan in October. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. As with past concert locations, a new collaboration has been announced following Kyary’s June 5 performance in Nara.


    During the late Meiji period, persimmon leaf-wrapped sushi became a local delicacy during the summer months in Nara after the delicacies began popping up at a shopping district near JR Gojo Station. In 1973, Kakinohasushi Hompo Tanaka officially opened its doors, selling this delicacy for dine-in or carry-out. Kyary has collaborated with this famous local treat, transforming the shop’s logo into a new version inspired by the singer’s 2014 song Kira Kira Killer. The jacket art originally featured Kyary with a collection of bizarre hairstyles, but these have been turned into persimmon leaves for the collab.

    During the collaboration period, fans were able to buy specially-branded packages of Kirakira Persimmon Leaf-wrapped Sushi. While the leaves themselves aren’t edible, they act to preserve the sushi for days without refrigeration. This version contains mackerel and vinegar-soaked rice. The sushi was sold in limited quantities at Nara Centennial Hall, the venue of Kyary’s June 5 concert.

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting June 3. Support Japanese businesses and pick one up while you can!

  • From Harajuku to the world! Chasing the bright future of a rising star, FRUITS ZIPPER

    03.June.2022 | FEATURES / MUSIC

    FRUITS ZIPPER is a group quickly rising to stardom, debuted from “KAWAII LAB.” KAWAII LAB is a new project to introduce Japanese idol culture from “Harajuku”, a fashion town where various cultures and personalities gather, to the world. Members of the group include Amane Tsukihashi, Suzuka Chinzei, Yui Sakurai, Runa Nakagawa, Manaka Mana, Karen Matsumoto, and Noel Hayase.

    Even before their debut, the group garnered attention for their breathtaking visuals. Their performances are so powerful, you would never expect such refined skill from such an adorable aesthetic, which is known to captivate the hearts of their fans. The group is produced by Misa Kimura, a model and TV personality who is also the general producer of “KAWAII LAB. She will utilize her experience and creativity as the leader of the idol group “Musubizm” to introduce idol culture to the world.

     

    Expressing FRUITS ZIPPER’s world through collaborations with creators

    Furthermore, even before their debut, the group drew a lot of attention because of their collaborations with many different renowned creators. Among the collaborations includes the artist photos created by video director/art director/3DCG artist YUKARI. She uses a cutting-edge trend of CG-moving techniques, in addition to still-images. The mysterious colors of bright light that embraces the girls are definitely eye-catching.

     

    Catchy and cute choreography of FRUITS ZIPPER

     

    @fruits_zipper ハートハート #わたしの一番かわいいところ ♬ わたしの一番かわいいところ – FRUITS ZIPPER

    Followed by the debut song “Kimino Akaruimiraiwo Oikakete,” a song with a positive message for the future, “Watashino Ichiban Kawaiitokoro,” with its cute choreography and lyrics, won the hearts of people and was selected as one of the “TikTok Hot Songs in Japan” and charted on the Billboard. More than 13,000 videos using ”Watashino Ichiban Kawaiitokoro” have been posted on TikTok with the hashtag “#わたしの一番かわいいところ (Watashino Ichiban Kawaiitokoro).” The long-awaited third single “Kanpeki Syugide☆”, which was released on May 20, is an energetic tune created by music producer Manaka Suzuki.

     

    Performances that reach into people’s hearts and minds

    A pop-culture event presented by Asobisystem “ASOBE!!,” was held at Spotify O-EAST on May 26th. In addition to FRUITS ZIPPER, fellow Asobisystem members Atarashii Gakko! and IDOLATER, who is also a member of “KAWAII LAB.”, performed at the event. Many other remarkable idol groups also took part in the event, enlivening the venue.
    Alongside their regular performances, they are scheduled to participate in a number of events, including the “LEADING PALETTE! and “HYPE IDOL! vol. 20” at Nihonbashi Mitsui Hall both June 12th. Make sure to come and see their live performance, it’s sure to steal your heart!

     

    Additionally, KAWAII LAB. will be serialized on “Moshi Moshi Nippon,” a website that provides the latest news of Japan to the world. The articles will be published in hopes of sharing the charm of IDOLATER and FRUITS ZIPPER with people not only in Japan, but also around the world. Details will be announced soon. Stay tuned for more from KAWAII LAB.!

  • Rina Sawayama’s Releases Live Footage of New Song ‘This Hell’ Performed at Radio 1’s Big Weekend 2022

    02.June.2022 | MUSIC

    Niigata-born singer-songwriter Rina Sawayama recently announced that she would be releasing her long-awaited new album Hold The Girl in September 2022. The artist, based in London, recently performed at BBC Radio 1’s Big Weekend 2022, a popular U.K. music festival. Her new track, This Hell, was met with massive fanfare, and those who missed her performance in person can now watch it on YouTube!

     

    This Hell – Rina Sawayama (Big Weekend 2022): https://youtu.be/42iGscAMjTo 

     

    Along with the live performance footage, Sawayama has also revealed a lyric video for This Hell. The video is what fans would expect, harnessing the artist’s incredible creativity.

     

    This Hell – Rina Sawayama (Official Lyric Video): https://youtu.be/yZKThkBA42M

     

    Rina is scheduled to perform at SUMMER SONIC 2022, which will be held in Tokyo on August 20 and Osaka on August 21.

     

    The song This Hell is the first to be released under a new partnership between Rina Sawayama’s Dirty Hit label and Universal Music Japan.

  • Kyary Pamyu Pamyu Visits Iwashita New Ginger Museum in Tochigi Prefecture

    02.June.2022 | MUSIC / SPOT

    Iwashita Foods, a staple in Tochigi Prefecture for over 123 years, has teamed up with Kyary Pamyu Pamyu’s LOCAL POWER JAPAN Project! The project was launched to energize Japan through the appeal of regional towns and cities, and the singer is teaming up with the company known widely throughout the region for its ginger. Along with a selection of collaboration goods, a meet-and-greet will be held at the Iwashita New Ginger Museum in Tochigi City! Guests will be able to meet the popular mascot character Iwashika-chan in a new Kyary-inspired outfit. 


    The LOCAL POWER JAPAN PROJECT aims to bring attention and support to local industries and to inspire more tourism to rural areas that were hit hard by the pandemic. Kyary hopes to enliven local communities by collaborating with companies that have roots in the rural locations she is visiting on her current national tour. 

     

    On January 16, 2022, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE.’ The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows.

     

    The collaboration logos created for the project were inspired by Kyary’s past releases while also keeping the spirit of the original company intact. T-shirts featuring these collaborative logos are available for a limited time, and a portion of the proceeds are given back to fund local development and social programs.

    On May 21, Kyary Pamyu Pamyu stopped by the Iwashita Fresh Ginger Museum on the way to her Tochigi concert. The singer was given a tour of the facility by Iwashita Foods president Kazunori Iwashita. A video of Kyary’s visit to the museum will be posted to YouTube soon!

     

    The mascot character of Iwashita New Ginger, Iwashika-chan, appeared at Kyary’s Tochigi concert held at Tochigi Prefectural Cultural Center in Utsunomiya on May 21, 2022. The adorable deer danced along with Kyary as Tsukematsukeru played to huge fanfare. 

     

    Iwashita New Ginger goods inspired by Kyary Pamyu Pamyu are now on sale at the Iwashita New Ginger Museum and the Iwashita New Ginger Online Shop until June 20. There are limited quantities of T-shirts and other merchandise not available anywhere else, so don’t miss out!

     

    The Iwashita New Ginger Museum holds meet-and-greets with its mascot character Iwashika-chan every Saturday and Sunday, as well as on holidays. Typically, the deer appears in seasonal outfits, but during a few appearances in June, she’ll appear in a special Kyary-inspired costume!

  • Kyary Pamyu Pamyu Collaborates with Kochi Prefecture’s Katsurahama Aquarium for LOCAL POWER JAPAN Project

    01.June.2022 | MUSIC / SPOT

    Kyary Pamyu Pamyu concluded her tour stop in Kochi on May 29, and as expected, the singer has announced another collaboration with a local business as part of the LOCAL POWER JAPAN Project! Launched to energize Japan through the appeal of regional towns and cities, the project has received both domestic and global attention. 

    In Kochi Prefecture, Kyary is collaborating with the Katsurahama Aquarium! Located on the water at Kochi’s famous Katsurahama Beach park, the location is filled with Kochi flare and remains a valuable and beloved place to local residents. The building has long been popular as a museum and has been both a tourist attraction and a local hangout for decades. Known affectionately by locals as ‘Hamasui,’ the 99-year-old structure has often been a hot topic for its unique advertising strategy, with Hamasui Twitter posts going viral and making their way to late-night TV programs.

     

    For the collaboration, the aquarium’s cute creepy-crawly mascot Otodo-chan has been transformed as an homage to Kyary’s music video for PONPONPON released in 2011. 

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting May 27!

  • Kyary Pamyu Pamyu Collaborates with Famous Poeme Sweets in Ehime Prefecture

    31.May.2022 | MUSIC / SPOT

    Kyary Pamyu Pamyu made waves with music lovers around the world last month when she performed at Coachella, one of the largest and most famous music festivals on Earth. On May 28, Kyary will perform in Ehime, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.

    In Ehime Prefecture, Kyary is teaming up with Poeme, a famous sweets shop in Setouchi close to the Seto Inland Sea. The shop itself opened in 1950 with a different name and quickly became popular for its Butter Manju. The buns, baked in a buttery biscuit dough with red bean paste, were an extravagant confectionary at the time. In the late 1950s, a friend of the founder Okada Kazutarou tasted the Butter Manju and said “This is a poem,” hence the current name of the location. After 76 years, the name of the shop still reflects Poeme’s mission that has been present since the company’s founding just after WWII. 

     

    The collaboration logo for the project was inspired by Kyary’s 2018 album Japamyu, which was released after four successful overseas tours. The album cemented the artist as one of Japan’s top talents, and the logo combines Poeme with Japamyu to make Poemyu.

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is only available until June 8 on the official LOCAL POWER JAPAN Project website.

  • Nike’s Newest Sneakers Coming to atmos pink Locations, New Visual Featuring bala. Unveiled

    27.May.2022 | FASHION

    Nike’s newest sneakers, the ‘W AIR MAX 90 FUTURA,’ will be available at atmos pink locations nationwide starting May 28, 2022.

    The W AIR MAX 90 FUTURA is an easy-to-wear sneaker combining classic Nike style and an updated patchwork design in a number of colors. Heavily inspired by Tokyo streetwear, the newest visual for the sneakers feature the up-and-coming artist group bala. Brought together by ASOBISYSTEM, the group includes creative director OWNCEAN from the duo UNA+MATCHA, who is also active as a DJ and model. The five female members of the group are known for their modern style and freedom of expression. For those interested, a new interview with bala. is available only on the official atmos pink Instagram page.

     

    bala.

    In 2022, the new project bala. was launched to gather artists and creators presenting cutting-edge music, fashion, and art from Japan to the rest of the world. bala. will link with the global music scene and present fans with an honest vision of Tokyo culture. The project aims to be a collective of artists that connects both underground and overground cultures, pop and alternative genres, and Japan and Asia with the world. The collective is led by MANON, an iconic presence in the Japanese rap scene; ASA Wu, a trilingual singer from Taiwan; SUNNY ONLY1, a Gen-Z alternative pop singer and model; and a creative crew called  ‘KissGelz’ (MANON, Dan, Kayno). They will create a new cultural hub under the bala. umbrella. 

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