Sebastian Masuda teams up with Lotte to release Halloween-Kawaii fusion treats!

31.August.2017 | FOOD

LOTTE have teamed up with art director Sebastian Masuda, aka the top dog in Japan’s kawaii culture, to release a new series of products in their “Enjoy Halloween” series! These goodies were released on August 29th in order for people to enjoy Halloween in Japan even more.

ロッテ「ハロウィンカワイイ プロジェクト」発表会 (14) copy

The collaboration features a list of 9 LOTTE snacks in limited packaging from made up of 7 popular items in their range, including “Koala’s March,” “Toppo” “Ghana,” “Pai no Mi” and more. Each snack is a fusion of Halloween and kawaii so you can enjoy a health balance of both to have an even more fun Halloween. Sebastian Masuda is responsible for the packaging and Halloween Family characters. Each packaging of the snack boxes, party packs and share packs feature kawaii-fied packaging for you to enjoy, and the individual treats inside the party and share packs are perfect to hand out to friends and Trick-or-Treaters.

ロッテ『エンジョイハロウィン』シリーズ(8月29日より発売開始) (1) copy

And for a limited time only, you can look forward to 4 new collaborative menu items at the Kawaii Monster Cafe in Harajuku from September 4th.

 

The line-up includes the “Koumori Chocotto Monster,” a bat made from Lotte’s choco pie; the “Kemukujara Chocotto Monster,” a hairy monster also hiding choco pie; “Dark Koala Burger,” a black bun koala burger; and the “Ghana Banana Shake,” a hot chocolate made using Ghana chocolate.

ダークコアマーバーガー copyけむくじゃら CHOCOTTO モンスター copy

Enjoy your Halloween this year with Lotte’s “Enjoy Halloween” series! Pick up some tasty treats or head on over to the Kawaii Monster Cafe!

 

■Information

“Enjoy Halloween” Series

On sale August 29, 2017

Enjoy Halloween “Koala’s March” (chocolate) – ¥100

Enjoy Halloween “Toppo” – ¥150

Enjoy Halloween “Pai no Mi” – ¥150

Enjoy Halloween “Ghana Share Pack” – ¥313

Enjoy Halloween “Koala’s March Share Pack” – ¥313

Enjoy Halloween “Choco Pie Party Pack” – ¥379

Enjoy Halloween “Custard Cake Party Pack” – ¥379

Fit’s (grape mix/peach) – ¥130

*All products are open price.

 

Kawaii Monster Cafe Harajuku

On sale September 4, 2017

Koumori Chocotto Monster Drink Set – ¥1580

Kemukujara Chocotto Monste Drink Set – ¥1680

Dark Koala Burger Drink Set – (for an extra ¥400 you can get it with a Ghana Banana Shake)

Ghana Banana Shake ¥980円

*All prices are pre-tax

 

Lotte Homepage: https://www.lotte.co.jp

RELATED ENTRIES

  • Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku

    19.October.2023 | FASHION / FOOD / SPOT

    The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

     

    KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

     

    The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

     

    ■FOOD & DRINK

    During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

     

    The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

    <10/19~10/22 Exclusive Menu>
    Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
    Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

     

    <10/26~10/31 Exclusive Menu>
    Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
    French Fries with Monster Dip: ¥700 (Tax Included)

    Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

     

    ■GOODS

    New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

     

    In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

     

    ■EXPERIENCE

    During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

    ■PHOTO SPOT

    At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

    Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

  • Sebastian Masuda to Open Colorful New York City Sushi Restaurant SUSHIDELIC in June 2023

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    Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.

    “King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept  in New York City

     Sebastian Masuda is a multi-disciplinary artist whose unique sense of color transcends the boundaries of art, fashion, and entertainment. His restaurant “KAWAII MONSTER CAFE” opened in Harajuku in August 2015 and quickly became a popular spot in Tokyo, frequented by celebrities from around the world, including BLACK PINK’s Jenny, Katy Perry, and Ariana Grande.

     

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    Enjoy an Immersive Kawaii Experience

    The new location is meant to be an “immersive Kawaii experience.” Once you step into the restaurant, you’ll find yourself in a psychedelic and one-of-a-kind space that will make you feel as if you’ve wandered into another world. Guest will be guided by employees clad in colorful custom-made costumes, and three rotating cats will be suspended by the ceiling, rotating to reveal a secret image. Guests sitting at the counter will enjoy a pink custom-made conveyor belt, a.k.a a sushi lane.The restaurant will offer artist Sebastian Masuda “Immersive Kawaii Experiences” that go beyond THE DINING EXPERIENCE.

    Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.

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    Featuring Restaurant Music by RAM RIDER, the Music Producer Behind the Score at KMC

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    Tons of New Yorkers Visit During Pre-Opening, SUSHIDELIC Trends on Social Media

    During SUSHIDELIC’s limited pre-opening, scores of New York-based celebrities and
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    Opening in SoHo, the Trendiest Neighborhood in New York City

    SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.

    We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.

    Sebastian Masuda

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    Rent a Halloween Lantern for Free

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    22.September.2022 | SPOT

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  • Sebastian Masuda to Unveil Hands-On Live Performance Work

    16.September.2022 | FASHION / SPOT

    From September 30 until October 2, 2022, artist Sebastian Masuda will present a hands-on live performance work titled Polychromatic Skin – Minitsukeru, nugisuteru at kagoo in Kitakagaya, Osaka. 

    Masuda, who currently resides in New York, is returning to Japan temporarily to prevent this colorful and experimental participatory live performance, inspired by the street style of the 90s. The title of the artwork is pulled from the artist’s intention to break through and liberate people’s unconscious stereotypes that stand in the way of gender freedom. This work is the second in a series following Polychromatic Skin -Gender Tower- and Polychromatic Skin -Gender Wall- to be exhibited at Roppongi Art Night 2022.

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    <Comment from Sebastian Masuda>

    “In Brooklyn, New York in 2018, I wandered off to go to the restroom at a club. The male and female signs on the restroom doors had been smashed together, and the sign only said ‘non-gender.’ Bewildered by the unexpected instructions, I opened the door with the usual color and found a completely different sight than I was expecting. Shocked to realize that there were stereotypes hiding unconsciously within me, I returned to the club floor to find the space is as fun as ever. Since then, I’ve wondered if there is a way to break the stereotypes I have. I can’t stop thinking about it. 

    Is breaking down the walls the only shortcut?
    The right answer is inside all of us.
    Sometimes, to see the truth, you just need to put something on.
    Cast off the self by taking it off.”

     

  • Sanrio Puroland Begins Autumn’s Puro Halloween Event

    15.September.2022 | SPOT

    From September 9 until November 1, Sanrio Puroland is celebrating the spookiest season of the year with the Puro Halloween event. On the first day of the event, guests immediately showed up to enjoy the new additions to the park, including the light show, Halloween photo spot, and an exclusive food menu filled with autumn flavors. 

     

    The theme of this year’s event is the popular Halloween phrase “Trick or Treat!” Popular Sanrio characters are all dressed up in spooky costumes, with each joining Team Trick or Team Treat!

    First Set of Seasonal Goods (Costume ver.)

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    At Puro Village, guests can see the incredible Trick or Treat light show, perfect for getting into the Halloween mood!

     

    Fairyland Theater will present the new ‘Let’s Trick or Treat’ stage show as well, with Hello Kitty and Dear Daniel dressed in new costumes as they dance and play games with each other.

    Special Greeting

    ‘Vampire Butler Cafe ~Broken Rules~’ Immersive Horror Experience


    Along with these new shows, those looking for a fright can visit the Vampire Butler Cafe, Puroland’s first immersive horror show featuring handsome actors dressed as vampires. This will only be open after Puroland closes, and only on select dates. Younger children can also enjoy a special candy-catching event sure to excite!



    Starting October 1, a Halloween version of the Mewkledreamy March stage show will wow audiences. Everyone’s favorite characters Mew, Peko, and Su will appear in new costumes, so don’t miss it!

    Limited Time Food Menu

    Limited Time Photo Spot


    In the Rainbow Hall on the third floor, guests can take pictures a bright orange and purple photo spot. In the Character Food Court on the first floor, new menu items are available, served on decorated tables. The limited food menu offers everything from Meatball Curry to a Luxurious Sweet Potato Parfait. If you like autumn treats, be sure to enjoy while taking some pictures to post on social media!

     

    Come enjoy the Halloween season with your favorite Sanrio characters, and don’t forget to say “Trick or Treat!” 

     

    © 2022 SANRIO CO., LTD. TOKYO, JAPAN MMP,TX 著作 株式会社サンリオ

  • Yokohama Royal Park Hotel to Hold Halloween Sweets Fair in October

    13.September.2022 | FOOD / SPOT

    From October 1 until October 31, Yokohama Royal Park Hotel will hold a special Halloween Fair at its delicatessen and lounge Coffret. In addition to six playful sweets from the Halloween Frankenstein to the Halloween Mummy, two types of autumn bread featuring pumpkin and purple sweet potato will be available, allowing guests to enjoy the taste of the season!

     


    Halloween Frankenstein

    Halloween Cat

    Halloween Mont Blanc

    Halloween Mummy

    Halloween Pudding

    Halloween Pound Cake

    Pumpkin Cream Fondue / Halloween Anpan

      

    Come enjoy this Halloween with some cute and silly sweets!

  • Q-pot CAFE to Offer Cute Halloween Sweets to Celebrate 10th Anniversary

    05.September.2022 | FOOD

    Q-pot CAFE in Omotesando will be offering up some Halloween treats to celebrate the location’s 10th anniversary! Guests will be able to sample these special sweets from September 3 until October 31, 2022.

     

    Happy Halloween! Afternoon Tea Set

    The festive Happy Halloween afternoon tea features pink Jack-o’-lantern macarons and other Halloween-inspired sweets.

     

    Fluffy Floating Ghost Plate (Drink Included)

    The adorable ghost is made from fluffy milk mousse covered with gyuhi, a typical ingredient in Japanese sweets made from rice flour. Inside is blackcurrant and redcurrant jelly with an incredibly sweet and sour flavor.

     

    Black Devil Tea Mocha

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    Shimmering Blueberry & Grapefruit Soda

    This refreshing sweet and sour drink combines blueberries and pink grapefruit along with soda and pearl powder.

     

    Come enjoy Halloween while celebrating the cafe’s 10th anniversary!

  • Sanrio Characters to Celebrate Halloween with Special Campaign

    04.September.2022 | FASHION

    Namco will be releasing some exclusive Halloween prizes featuring everyone’s favorite Sanrio characters! The Halloween event will run from September 9 until October 31 at around 200 Namco Amusement Centers nationwide and on the Torumo online crane game mall.

     

    During the campaign, exclusive prizes featuring brand-new designs of popular Sanrio characters will be available in crane game machines!

     

    When ¥500 is inserted into select crane games using the link function of the Namco Point app, an original sticker will be gifted to players! Starting September 16, those collecting three of these original stickers will receive an original pin that looks just like candy! All guests need to do is show their stickers to the staff. 

     

    Collaboration Goods

    Exclusive Clear Shopping Bag (3 varieties)

    Original Sticker (5 varieties)

    Original Candy Pin (5 varieties)

    Blanket

     

    Prizes will also be available from Torumo, an online crane game mall. In addition, a present campaign will be held to select winners to receive a special blanket! To enter, all you need to do is play the target machine three times. During the campaign period, by following a participating store on the Namco Point app, customers will receive a limited edition shopping bag!

     

    Come grab some of these Halloween goods and show off your Sanrio love!

     

    ⓒ ’22 SANRIO CO., LTD. APPR. NO. L633490
    ©Bandai Namco Amusement Inc.

  • Halloween Afternoon Tea with Black Cat Motif Coming to Tokyo’s Grand Prince Hotel New Takanawa

    01.September.2022 | FOOD / SPOT

    During the month of October, Grand Prince Hotel New Takanawa in Tokyo will be offering a special Autumn Afternoon Tea. Inspired by Halloween–and particularly black cats–Lounge Momiji on the first floor will invite guests to devour some tasty treats. 

    This year’s Halloween theme is ‘black cats,’ which are said to be the messengers of witches. Guests will be able to enjoy Halloween-specific sweets and afternoon tea to fully enjoy the flavors of autumn.

     

    In addition to sweet and sour macaroons filled with blackcurrant with a black cat motif, visitors can enjoy a bat-themed purple sweet potato Mont Blanc and cream puffs made with pumpkin. The black cat cookies are also perfect for posting to Instagram, so come enjoy lots of sweet and savory goods made with autumn fruits and vegetables such as grapes, persimmons, and figs.



    Come enjoy afternoon tea and get into the Halloween spirit this October!

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