KAWAII LAB. Report #6: FRUITS ZIPPER’s Newest Track Hits #1 on Spotify Japan’s Viral Chart

15.July.2022 | FEATURES / MUSIC

FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From
Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group
consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai,
Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.

 

The group’s second single, Watashino Ichiban Kawaiitokoro, was released on April 29,
2022, and has been played more than 200 million times on TikTok in the two months since its release. 

Watashino Ichiban Kawaiitokoro was created to affirm all idols and the countless fans who
support them. Both popular Japanese idols and everyday girls across the country have
posted videos of themselves dancing to the song, and its positive lyrics shine through,
oozing self-confidence while also praising the listener over and over. The track reached #1 on Spotify’s Viral Chart on June 28.

 

 

Today, we’re sitting down with three members of FRUITS ZIPPER–Karen Matsumoto, Yui Sakurai, and Mana Manaka—to discuss the incredibly popular song Watashino Ichiban
Kawaiitokoro. 

 

 

 

This question is for Karen Matsumoto and Yui Sakurai–what kinds of reactions have you had from fans regarding your vocals on this track?

-Matsumoto

“A lot of people have said that some of the lyrics are really quotable. That makes me so
happy, I keep practicing singing the track as cutely as possible when I’m at home!” 

 

-Sakurai

“The track is called The Cutest Thing About Me, so a lot of fans will quote the song, telling me that I’m the cutest and that they “love, love, love it!” ♡♡ 

 

On TikTok, I’ve seen a lot of comments asking who sings the “love, love, love it” line, and it blows my mind that so many people would talk about my singing! It was such a huge surprise and it makes me so, so happy. 

 

I think that my fans are the best, but obviously, that’s something I really can’t say out loud…(laughs)

 

But through music, I can express that feeling, so I’m incredibly grateful for that. ♡ (laughs)

 

This was such an influential song for me, and I’m so glad that so many people loved the
title and the lyrics!” ♡

 

 

 

Tell us a story related to Watashino Ichiban Kawaiitokoro that we haven’t heard yet.
Something that you haven’t told fans either!

 

-Manaka

“When we were shooting the music video, there was a moment when the other members
were all standing behind the camera and praising me like they were taking photos of their
kids during graduation or something. They just kept saying how cute I was, I was so
embarrassed! (laughs)

Everyone was so cute that day, but they were so focused on me throughout the entire
shoot. I feel like the word ‘cute’ was said on set so many times that day it could have
broken a world record!” (laugh)

 

What exactly is “Super Karen Time?”

-Matsumoto

“I have a solo line in the song that goes “even when we can’t meet up, I can’t stop thinking about the expression on your face.” After I sing that, I squint while I look out at the
audience, and one fan gestured to me before shouting “Super Karen Time!””

 

 

What do you want fans to really pay attention to when they’re listening to the song?

-Matsumoto

“During the part that goes ‘do you like going out with me,’ I always make a heart with my
fingers at the fans in the middle who are watching me, so keep an eye out for that!” ♡

 

-Sakurai

“There are many different types of ‘cute,’ but this song, in particular, is the very fluffy and soft kind of cute. When I’m performing on stage, I flip a switch and go into 1000%
sugary-sweet mode! (laugh)

 

I’d appreciate it if the men out watching imagine that I’m being sugary-sweet just for them though!” (laugh)

 

-Manaka

“As a member of the group, I’m usually not the one acting too cutesy, but this music video was shot to be as cute as possible. I went all out and even wore my hair in high pigtails,
which is something I’d never done live before. I’ve gotten so many compliments on it, it’s
actually become my favorite hairstyle now!” ♡

 

 

To conclude, tell us anything you’d like about Watashino Ichiban Kawaiitokoro!

 

-Matsumoto

“I really, really love this song, and I hope you will too!!!!” ♡

 

-Sakurai

“I’m so glad that so many people are loving this song! So many people are listening on
TikTok, watching the music video, and subscribing to our channel…thank you so much! 

We’ll do our best every day to become a group that everyone loves and to make songs that everyone enjoys!” ♡

 

-Manaka

Watashino Ichiban Kawaiitokoro is a song that’s packed with so much. The song, the
dance, and the music video are all filled with so much cuteness, so if you feel like you need some of that in your daily life, please listen to it as much as you can!” ❤️

 

Next week’s KAWAII LAB report will focus on IDOLATER. 

 

Be sure to stay tuned for the next report on FRUITS ZIPPER!

 

RELATED ENTRIES

  • New Idol Group from KAWAII LAB Project Reveals 2 More Members

    19.January.2023 | MUSIC

    In March 2023, a brand-new idol group from KAWAII LAB will be born, furthering the project’s aim to introduce Japanese idol culture to the world. The first two members of the mysterious group were revealed in December 2022 and two more members have just been announced.

    Following Rino Fukuyama and Mizuki Kirihara, gravure model Natsu Minami and experienced idol Nanako Ogawa have joined the new group. The number of members has not yet been revealed, but more additions to the group are expected to be announced ahead of the girl’s March 2023 debut.

     

    The group’s name and debut concert details will be announced in the future.

     

    Following the stunning success of both IDOLATER and FRUITS ZIPPER, we’re looking forward to seeing KAWAII LAB’s third group!

     

    <Member Comments>


    Natsu Minami

    “Nice to meet you! I’m Natsu Minami, but you can call me Nattan.
    I’ve worked as a model in the past, including some gravure shoots. From this point on, I’m going to use what I’ve learned to improve my singing and dancing, so look forward to it!

    This is my first time taking lessons like this and participating in recording sessions. I’ve worked alone in the past, but the other members have been so supportive and I love them already! I’ll do my best to show you all how much I’ve grown when we debut!”

    Birthplace: Tokyo
    Height: 156cm
    Birthday: March 17, 2001
    Talent: Making clothes
    Hobbies: Photography, cosplay

     

    Twitter: https://twitter.com/nattanntan
    Instagram: https://www.instagram.com/nattanntan/
    TikTok: https://www.tiktok.com/@nattanntan


    Nanako Ogawa

    “I’m incredibly grateful to be surrounded by girls who have experience as idols and who have such amazing potential. I can’t believe I’m here.

    Now that I’m spending time with these incredibly strong members each day, I can’t wait until we make our debut!

    I’ll do my absolute best to devote myself to this group in my own way, so I hope you’ll support me!”

     

    Birthplace: Hokkaido
    Height: 160cm
    Birthday: October 1, 1999
    Talents: Figure skating, finding ♡ in my everyday life, memorizing choreography quickly
    Hobbies: Taking selfies, fortune telling, social media, watching mukbangs

     

    Twitter: https://twitter.com/__nchisan__
    Instagram: https://www.instagram.com/__nchisan__/
    TikTok: https://www.tiktok.com/@__nachisan__

  • Zipper Magazine’s 2022-2023 Winter Issue on Sale Now

    14.January.2023 | FASHION

    The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

     

    This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

     

    Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

    Standard Edition (Cover: Nagisa Saito)

    Another Edition (Cover: FRUITS ZIPPER)
  • New Idol Group from KAWAII LAB Project Coming in March 2023

    13.January.2023 | MUSIC

    In March 2023, a brand-new idol group from KAWAII LAB will be announced, furthering the project’s aim to introduce Japanese idol culture to the world. Two members have been announced ahead of the group’s debut.

    Rino Fukuyama and Mizuki Kirihara have been announced as members, both having former idol experience. It’s unclear how many members the group will have in total, but more details are expected to be revealed in the coming months.

     

    We’re looking forward to seeing what KAWAII LAB’s third group will be, following the stunning success of both IDOLATER and FRUITS ZIPPER.

    <Member Comments>

    Rino Fukuyama

    “I’m Rino Fukuyama, also known as Rinomaru, and I’m happy to announce that I’ll be a member of a new idol group from KAWAII LAB. It still feels like a dream, and I’m so excited to work in a totally new environment.
    Lessons have already started, and seeing the incredible potential of the other members has me so excited to see what’s to come. Honestly, I think we’re going to be one of the strongest groups out there, so be sure to stay tuned!
    I’m looking forward to taking on all kinds of new challenges. We’re all going to make our dreams come true, so please support us!”

     

    Birthplace: Tokyo
    Height: 155cm
    Birthday: December 24
    Talents: Dance, Choreography, English (Spent time abroad)
    Hobbies: Watching girls’ basketball, Cosmetics

    Twitter: https://twitter.com/aksb_rino
    Instagram: 
    https://www.instagram.com/rinomaru_/
    TikTok: 
    https://www.tiktok.com/@rinomaru_

    Mizuki Kirihara

    “I’m so happy that I’ll be an idol in this new environment with these wonderful members.
    I hope everyone will support me as I do what I love and strive to become more expressive and strong.
    We’re getting ready to show you so many different sides of ourselves, and we’ll be sure to never lose our sense of gratitude.
    I’ll pour everything I have into this and will make my dreams come true, and in the future, I want to show those who support me so many unique things!”


    Birthplace: Ibaraki Prefecture
    Height: 148cm
    Birthday: February 21, 2003
    Talent: Dance
    Hobbies: Music, Leaning languages (Korean, English)

    Twitter: https://twitter.com/kirihara_mizuki
    Instagram: 
    https://www.instagram.com/kirihara_mizuki/
    TikTok: 
    https://www.tiktok.com/@kirihara_mizuki

     

    <Comment from KAWAII LAB. Producer Misa Kimura>
    “I’m so pleased to announce that a new group is on the way from KAWAII LAB. As always, I’ll do my very best to make KAWAII LAB the best it can be–a place where these girls can be serious about their idol careers and bring audiences the biggest possible thrills. Between IDOLATER, FRUITS ZIPPER, and this new group, I hope you’re looking forward to what’s coming from KAWAII LAB!”

  • Report: FRUITS ZIPPER Holds First Concert in Taiwan for New Years Event, 70,000 in Attendance

    11.January.2023 | FEATURES / FES / MUSIC

    FRUITS ZIPPER will hold a solo concert at LINE CUBE SHIBUYA on February 12, 2023. The idol group’s representative track Watashino Ichiban Kawaiitokoro has pulled in over 600 million plays on TikTok. 

     

    The group debuted in April 2022 with the concept ‘from Harajuku to the world.’ Within their first year, FRUITS ZIPPER has attracted fans from around the world, holding their first overseas event in Thailand in October.

    On December 31, the girls took to the stage in Tainan, Taiwan for the Tainan Christmas and New Year’s Eve Party. Many popular Taiwanese artists, including W0LF(S), the Korean idol group EPEX, and Aaron Yan from the boy band Fahrenheit performed at the event which attracted over 100,000 people.

    Aaron Yan announced FRUITS ZIPPER as they headed to the stage and the audience quickly burst into excited cheers. While many in the audience had never heard of the idol group before, their curiosity was piqued by the sound of local fans. 

    After performing RADIO GALAXY, the members introduced themselves one by one in Chinese, much to the delight of the audience. 

    The group then performed Sekaiwa Kimikara Hajimaru. The music video for the song was uploaded to YouTube on December 25 and has pulled in over 60,000 views to date. Soap bubbles floated and sparkled throughout the venue during the song, and to show their cool side, the girls then switched to We are Frontier, a fan favorite.

    Aaron reappeared for the next MC section, interviewing the FRUITS ZIPPER members. “People in Taiwan are so incredibly kind,” said Noel Hayase. “They have been so nice to me and it’s made me so happy.” When asked how she felt about so many people in the audience knowing the song Watashino Ichiban Kawaiitokoro, Suzuka Chinsei answered with a smile. “We’re so happy that so many people love FRUITS ZIPPER and our music. You’ve given us so much love, and we’ll keep giving that love back through our music. We want to reach the whole world, the whole universe!” She finished by saying “I love you” in Chinese. 

    As expected, the girls finished their set by performing the song Watashino Ichiban Kawaiitokoro. When the familiar intro began playing, the audience erupted in cheers, and fans danced together during the chorus. Again, soap bubbles filled the venue and the audience was transformed to match FRUITS ZIPPER’s kawaii style. As the song came to a close, the girls said goodbye in Chinese. 

    The event was broadcast live on the Taiwanese TV channel TVBS and was streamed live on YouTube, pulling in 30,000 viewers during FRUITS ZIPPER’s performance.

     

    Only eight months following their debut, FRUITS ZIPPER performed live in front of 100,000 people, with 70,000 in attendance and 30,000 viewing virtually. Given their incredible success in Taiwan, 2023 is sure to be a big year for these budding idols!

     

    Photo: Harry Huang

  • KAWAII LAB. Report #17 ~All About IDOLATER’s New Artist Photo~

    23.December.2022 | FEATURES / MUSIC

    Culture-Holic group IDOLATER is known for exploring the boundary of music, fashion, and other unique aspects of culture through an idol perspective. 

     

    Last time, we chatted with the members about their new costumes. Today, we sat down to discuss the newest artist photo. 

     

    All About IDOLATER’s New Outfits:https://www.moshimoshi-nippon.jp/ja/664662

     

     

    ―Tell us about shooting the new artist photo!

    Ririka: The image was shot by the ocean, and I think it really compliments the new outfits!

     

    Ayu: This was shot at Kujukuri Beach in Chiba. It was the first time we’ve shot something outside Harajuku, and it was so fun to take the bus with everyone and eat lunch together…it felt like a field trip! (Laugh)

     

    ―It’s a simple shot. That’s rare for an idol group.

    Ayu: It is! The sky and the beach really matched our new costumes. It looks so stylish.

     

    Fuka: The photo is cool and fashionable, which suits our new look!

    I think it’s hard to find an idol artist photo with such a perfect distance between the camera and the members. It really implies that an idol isn’t only cute, but also in vogue and cool. That’s what IDOLATER is going for.

     

    ―Were there any difficulties during shooting?

    Yukino: It was super cold shooting so close to the ocean. I had a really hard time, probably because it was my first time with my stomach showing, and my tummy gets cold easily! Honestly, the hardest part was starting the day at 5:30AM. But it was still fun shooting at Kujukuri Beach, including the trip itself!

     

    Kurumi: It was my first time on an ocean shoot, so I was worried about getting my outfit dirty! I walked more carefully than usual. It was cloudy when we started shooting, but it started to clear up, which made it hard for me to open my eyes because it got so bright.

     

     

    ―Do you have a message for the fans?

    Yukino: Thank you so much for supporting us! I’ve received so many wonderful compliments on the new artist photo from fans, and I’m glad you like our new costumes and makeup. I think it turned out well, and I hope you’ll keep cheering us on going forward!

     

    Kurumi: What do you think of the new photo? It’s different from the last one, isn’t it? I hope you could see a new side of us. We’ll keep showing you tons of unique parts of ourselves in the future!

     

    Ririka: Thank you so much for your support. 

    This is my first new outfit since joining IDOLATER, and I hope it shows off both the cool and the cute aspects of the group. Please keep cheering me on!


    This is the last in the IDOLATER interview series for 2022.

     

    Look forward to more IDOLATER content from MOSHI NIPPON in 2023!

     

     

  • FRUITS ZIPPER Performs for Audiences in 101 Countries in the Metaverse

    23.December.2022 | MUSIC

    The Metaverse Music Festival, a virtual event organized by the global Web3 platform Decentraland, took place starting on November 10, 2022, featuring a number of Japanese artists. 

     

    FRUITS ZIPPER was one of the performing acts, appearing on the MetaTokyo stage on November 11 and November 12.

    According to data from MetaTokyo, a total of 20,000 viewers from 101 countries around the world watched the performances, including those from the United States, Canada, Japan, Spain, Germany, and Brazil.

    This spring, the idol group FRUITS ZIPPER released the track Watashino Ichiban Kawaiitokoro, which racked up over 600 million views on TikTok. The music video has amassed over 5.5 million views on YouTube, and despite having just debuted, the girls performed at all major idol festivals over the summer.

     

    In November, the group’s second solo concert at Shibuya WWW X was a major success. In February 2023, the girls will begin the FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER scheduled to conclude at LINE CUBE SHIBUYA on February 12. The group will also perform at a New Year’s Eve event in Tainan, Taiwan. Keep an eye out for them in 2023!

  • KAWAII LAB. Report #16 ~One Year of FRUITS ZIPPER~

    16.December.2022 | FEATURES / MUSIC

    FRUITS ZIPPER, an up-and-coming idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.” For the past year, the girls have been transmitting what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their growing fanbase.

     

    Recently, we sat down with the members to chat about their first year as idols since debuting in April 2022.

     

    ーWhat has the past year been like as members of FRUITS ZIPPER?

     

    Manaka Mana

    “The past year has been a year of love. I’ve learned so much about myself and see my own weaknesses more than I ever have before!

    I’ve been able to encounter emotions I wasn’t even aware that I could, and I’ve even been able to recognize and verbalize a lot of new dreams and goals for the future!

    Thank you so much!”

    Noel Hayase

    “The past year has been the most packed year of my life. There was something to do every single day–it was so hectic and so fun! I could only think about how thankful I was to be part of FRUITS ZIPPER. I’m sure that we’ve all become stronger over the past year, and I want to keep working hard and expanding our activities more in the coming years!”

     

    Amane Tsukiashi

    “Every day seemed to fly by. I met and talked with so many people, and I was finally able to do the job I had always dreamed of doing.”

    ーYou performed in Thailand this year, highlighting your slogan of ‘From Harajuku to the World.’ Can you tell us any fun stories from that time?

     

    Yui Sakurai

    “I was so happy to see how many people knew about FRUITS ZIPPER–it was more than I could have ever imagined! So many fans told me how happy they were to meet me and it made me so thrilled!

    There were some fans who came from Japan too, and they joined the Thai fans to become Team Yui! I really felt like we had shared Harajuku with the world at that moment.

    I hope that we’ll keep expanding this way and visiting fans around the world. 

    It was such a warm and special day.”

    Luna Nakagawa

    “This was my first time performing overseas and I was nervous about how the audience would react. We weren’t well-known in Thailand, after all–but when we started singing Watashino Ichiban Kawaiitokoro, everyone sang along!

    The concert was so warm and the fans were so sweet, I immediately forgot that it was my first big overseas performance. I was full of adrenaline and it just turned out to be so much fun.

    That concert is still my best memory. I can’t wait to go back to Thailand to perform again.

    Since our motto is ‘From Harajuku to the World,’ I hope that we can keep expanding to other countries soon!”

    ーDo you have any goals for the next year in terms of overseas activities?

     

    Suzuka Chinzei

    “I want to do a European tour!

    I’m still studying German, but I’d love to try out my communication skills! 🥺 (I guess I could do that here too, but…)”

    Karen Matsumoto

    “I want to be friends with more overseas fans! 💖

    Honestly, I’d love to become like Kyary, an idol who is now recognized all over the world!”

    ーGive a message to your fans both in Japan and abroad!

     

    Manaka Mana

    “In 2023, I hope that I can spend more time with fans from around the world in person! I want to become stronger and care for those important to me while growing my natural gifts!

    I hope you’re all looking forwards to a powered-up FRUITS ZIPPER!

    Let’s make 2023 a great one!” 🤍

    Noel Hayase

    “Even though we’ve only just debuted, we’ve already been so blessed, invited to perform in Thailand and to spend New Year’s Eve in Taiwan. How have we been abroad so many times already? I want to keep the momentum going, spread my wings and aim for an even bigger stage! To all the international fans, just wait! We’ll keep bringing Harajuku to the rest of the world!”

  • KAWAII LAB. Report #15: All About IDOLATER’s New Outfits

    09.December.2022 | FEATURES / MUSIC

    IDOLATER is known for exploring the boundary of music, fashion, and other unique aspects of culture through an idol perspective. 

     

    We interviewed the five members about their new costumes, which were unveiled for the first time on October 23, 2022.

     

    ーTell us some highlights and stories about the new costumes!

     

    Tsukishiro Kurumi 

    “This is the second time we’ve gotten new outfits as a five-member group! 

    Our first costume was a cool green, black, and white outfit, but this time the cream-colored outfits have a more soft and warm feel.

    Fushiki and I are showing off our stomaches this time around!

    I wonder if that’s a message from the management telling us that we’re the two who always eat before live shows…the thought is scary…should I ask for seconds next time or not…

    Okuda, Oishi, and Satsuki all got normal dresses!

    Also, each member’s specific color is incorporated into their outfit! Some fans might not be sure about their favorite member’s color, but now that they’re easier to recognize, I hope fans will find it easier to wave the right penlights at our live shows! I’ll do my best as the one in charge of the color red!

    I love the skirt the most!

    It’s fun when you’re dancing–the way it flutters is a blast. The skirt’s made of more than one piece of fabric, which makes it more fluffy and beautiful.

    People group Satsuki and I together because we both have the kanji for ‘moon’ in our names. I don’t know if it’s a coincidence or not, but our belts have pieces that look a little like the moon! I thought it might have been a mistake and I was going to ask about it at the fitting, but I figured I was being a little too negative. There are things in this world that I don’t need to know.

     

    Fushiki Yukino

    “When I first saw the costumes, I thought they were really fresh. They even had our member colors incorporated in them, and the design was something that I’d never seen before in IDOLATER. I was super happy because we wanted the same style outfit!

    Tsukishiro always tells me that I’ve pulled my belt too tight before we go on stage! (Laugh)

    The costume is quite heavy despite how it looks, and I like the way the skirt flutters when I dance. This is the first time I’ve shown my stomach too! I think the silhouette is gorgeous.”

     

    Okuda Ayu

    “It’s a complete change from our green costumes. The five of us are all wearing neat dresses with the same design and silhouette is something we hadn’t seen before! The skirts look so fluffy and flutter so beautifully when I spin, and the high waist looks amazing. 

    The collars have a line with the member’s color and the outfit is so incredibly detailed. If you look closely, you can see that each button is different and there are small animals on the belts. Come see them in person if you can!”

     

    Oishi Fuka

    “IDOLATER has a  really cool and fashionable image, and that really comes through in these new costumes. 

    The skirt has layers of fabric and neat cutouts, and the length is long enough but also shows off our legs a little when we dance.

    Each button is different with designs that symbolize each member, and if you look closely, you can see each member’s color!”

     

    Satsuki Ririka

    “I think these new costumes are attractive and it’s so cute how the skirts flutter when we spin! They look so incredibly good on stage.

    These costumes are a bit different from our previous outfits and remind me of Nogizaka’s outfits. You’ll want to come to see them in person!”

    Keep an eye out for IDOLATER in their new outfits!

  • KAWAII LAB. Report #14 ~Makeup Tips from your Favorite Idols!~

    02.December.2022 | FASHION / FEATURES / MUSIC

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.

     

    A while back in Report #12, we chatted with Karen Matsumoto, Yui Sakurai, and Luna Nakagawa about their makeup routine and tips. This time, we’re asking Noel Hayase, Suzuka Chinzei, Mana Manaka, and Amane Tsukiashi to share their thoughts on makeup!

     

    Tell us about your favorite lipsticks and what makes them special!

    Noel Hayase

    When I do my own makeup, I use b idol’s Glossy Lip No. 08 and then layer PERIPERA’s G Tint No. 06 on the inside. I’ve tried so many b idol lipsticks and I finally found one that matches my skin color perfectly. The tinted one was a gift but I love applying it on the inside of my lips–it gives this neat blood-colored look. It also doesn’t fade which is awesome.

     

    Suzuka Chinzei

    I like THREE Lyrical Lipstick Bloom 11 RUN FREE. 

    The texture is soft, the color doesn’t fade, and the color is really cute. When I found it, I was so thrilled–it was the exact color I was looking for. Seriously, it’s the best lipstick! It’s honestly all I use in fall and winter♡

     

    -Mana Manaka

    Jill Stuart’s lip oil!

    We call the people who support us Soragumi, and some of them gave us these gifts along with letters and flowers after our first solo concert. We were so happy☁️

    I love the colors and the cloth wrapping, but I feel like it would be such a waste if I ran out so I only carry them as good luck charms. (Laugh)

     

    -Amane Tsukiashi

    DIOR ADDICT 524 DIORETTE

    DIOR ADDICT Maximizer 103 Pure Gold (This one was a gift🙇‍♂️) 

    04 rom&nd Dewiful Water Tint

    I have so many favorite lipsticks, but lately I’ve been into layering this shimmery gold maximizer with brown, orange, red, and darker lip shades. It’s really cute!🤍

     

    What do you use for your foundation?

    -Noel Hayase

    I don’t put a lot on my skin, but I do apply a makeup primer called UV Idea XL Protection Tone-Up by La Roche-Posay first. After that, I use Dior Skin Forever Skin Correct Concealer to hide dark circles and redness. That’s all!

     

    -Suzuka Chinzei

    I moisturize with VT’s CICA cream. Depending on the weather, I’ll apply Chant a Charm sunscreen followed by The Skin Minimalist by Decorte. I put on powder last. I use CANMAKE’s Secret Beauty Powder or Elegance’s La Poudre Haute Nuance. No foundation for me!

     

    -Mana Manaka

    These were also gifts, but I use Lunasol sunscreen, Dior primer, and foundation!

    The bottle is really beautiful, with the engraving…❤️

    I ran out of powder when I was in Thailand recently, so I’m just using what I bought locally!

    I don’t know if it’s because it’s makeup from a really hot country, but it goes on so smoothly that it doesn’t feel sticky at all, even with a mask on. I’ve been using it even after I got back to Japan!

     

    -Amane Tsukiashi

    CHANEL Base Hydra Luminere

    (I might upgrade.)

    CHANEL Fluid Foundation de CHANEL B10

    Dior Forever Skin Correct Concealer 0N

    SUQQU Oil Rich Glow Loose Powder

    clé de peau BEAUTÉ LE REHAUSSEUR D’ÉCLAT 105 (This was a gift! 🙇‍♂️)

     

    What do you typically do when it comes to skincare?

    -Noel Hayase

    First, I use &honey cleansing balm to remove my makeup. When I heard that you could cleanse and wash your face at the same time, I gave it a try and it was amazing, so I’m never going back. After my bath and before putting on my makeup, I use a complete skin care set like La Roche-Posay’s skincare set, which includes mist lotion, toner, and skin cream. It’s not cheap, but since I started using it my skin feels so incredible. Remember to always buy products depending on what kind of skin you have!

     

    -Suzuka Chinzei

    Before makeup in the morning, I always cleanse with Bioderma. If I don’t feel moisturized enough, I apply a lotion emulsion. After cleansing at night, I use Bioderma again and then a toner emulsion. Sometimes I like doing face masks, and when I do, I use Mediplorer’s CO2 Sheet Mask. It was recommended to me by someone with really beautiful skin and it’s amazing. I also use a Cell Cure. It’s crazy after how much dirt it removes. (Laugh)

     

    -Mana Manaka

    I use lotion, then a face mask, then a serum!

    When I used the MediHeal mask that Luna recommended, I was so surprised at how good it was that I started buying and trying tons of different masks.

    I’m trying different things to see what fits and what doesn’t, and lately I’ve been buying a lot of Korean masks.

     

    Amane Tsukiashi

    I haven’t been doing much skincare, but I have been moisturizing a lot lately since my skin gets super dry. On some days I’ll do a face mask and use steam. On the day before an important photo shoot, I use my favorite CellCure 4t Plus.

     

    Oh no! You’re running late! You only have time to apply one product! What part of your face will you focus on and why?

    -Noel Hayase

    I’d only do eye makeup. In this day and age, everyone wears masks, so when you meet someone, you always make eye contact, right? Besides, if it’s just eye makeup, I can get by without base makeup, and I can do the rest of my makeup whenever. (Laugh)

     

    -Suzuka Chinzei

    I just need sunscreen!

    Sunscreen is life. It’s so important!

    Starting when I was in junior high, my parents told me to wear sunscreen, so I can’t imagine not doing it now. No matter how busy I am, I put on sunscreen, even while walking to the station.

    I was on the track team in junior high and I’d put some on every 30 minutes. 

    At the time I thought it was so annoying, but now I’m so glad my mom told me to do it. 

    (Strangely enough, my mom doesn’t wear sunscreen at all.)

     

    -Mana Manaka

    On days when I actually have a whole day off or if I’m just at rehearsal, I don’t wear makeup. I hide behind a mask and a hat! (Laugh)

    If I use anything at all, it’s sunscreen or foundation with sunscreen in it.

    It covers my eyebrows and eyes so much that I can’t see at all, but I do want to prevent spots!!! (Laugh)

     

    -Amane Tsukiashi

    Eyes!

    I always think that wearing eye makeup makes a huge difference. 

    I’d want to do my eyebrows too, but at least I can hide them with my bangs. Eyes it is!

     

  • Live Report: FRUITS ZIPPER, the Hottest Idol Group Around, Shows Incredible Growth during 2nd Solo Concert

    19.November.2022 | MUSIC

    FRUITS ZIPPER has become a smash hit in the idol world in 2022, with the group’s track Watashino Ichiban Kawaiitokoro pulling in over 500 million plays on TikTok. The girls held their second solo concert, Sekai wa Kimi

    kara Hajimaru, at Shibuya WWW X on November 11. Tickets quickly sold out after they went on sale following the group’s first solo concert at Ebisu LIQUIDROOM in September, which was also completely sold out.

    FRUITS ZIPPER debuted in April, with members chosen from the KAWAII LAB. idol project launched by ASOBISYSTEM. Despite being less than a year old, the members managed to perform at almost all major summer idol festivals. They also performed at SUMMER SONIC 2022. Snagging tickets for the group’s performances is not easy, as both solo shows have completely sold out after minutes of tickets going on sale.

    Many of FRUITS ZIPPER’s fans are women, though the recent concert’s ratio of men to women was about half. As the show was about to begin, fans in the audience began to hold up their penlights, each illuminated with one of the seven member’s colors.

    The special effects for the show were unique to the event, and as the music began alongside a countdown, the members appeared, dancing in perfect sync and starting the performance off on a high note. Expectations for FRUITS ZIPPER are high, with fans always waiting for them to take things to the next level.

    The excitement in the venue reached a fever pitch as the girls performed Kanpeki Shugi de and Kimi no Akarui Mirai wo Oikakete, two songs that have become staples of their live performances.

    During the MC portion, the members thanked the fans for coming out and showed just how excited they were to be on stage.

    After the chat, FRUITS ZIPPER performed a ton of popular songs in succession, including We are Frontier, RADIO GALAXY, and ReTRY&FLY. RADIO GALAXY featured a remix of the intro and dance portion, and the trio of tracks showed the cooler side of the group, which embodies the idea of NEW KAWAII

     

    The packed house was even more excited when the song Furefure Summer! began, and the audience suddenly became a sea of swirling towels and penlights.

    During the next MC, the members announced a lottery, with the winners walking away with a Polaroid photo of all the members. Each girl showed a unique expression as they drew the numbers, and fans were easily entertained by their genuine emotion and close friendship with one another. 

    The following two tracks were, of course, Watashino Ichiban Kawaiitokoro, FRUITS ZIPPER’s signature song and a major 2022 hit, and skyfeelan, which shows a softer side of the members and pulls from Tweets they’ve made in the past.

    As the song ended, a video began playing on the screen, announcing that the final show of the group’s first Tokyo/Nagoya/Osaka tour, FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER, would take place at LINE CUBE SHIBUYA on February 12. This will mark the largest venue ever for the group and the audience was instantly buzzing with excitement.

    To wrap up the show, the members performed their new song Sekai wa Kimi kara Hajimaru, which was also the name of the concert itself. The song, which was first performed at the September concert, was released digitally on November 11. It was the perfect song to wrap up such an incredible show.

     

    As fans relentlessly begged for an encore, the members returned to the stage to perform Watashino Ichiban Kawaiitokoro one more time.

    During the MC in between, the members thanked the audience for their cheers and chatted about the tour scheduled for next year. 

    “I want to eat Yabaton in Nagoya,” Karen Matsumoto said.

    When chatting about the final show to be held at LINE CUBE SHIBUYA, Luna Nakagawa said that it feels like “an absolutely mad event” for the group, but also expressed her enthusiasm and excitement for the show next year.

    The concert ended with a performance of Sekai wa Kimi kara Hajimaru.

    While the solo concert didn’t feature any incredible stunts or large-scale effects, the members and staff managed to create something indescribably impressive. Without flashy special effects, the girls put on a show that brought people together and made an impression on all in attendance. 

    FRUITS ZIPPER continues to grow at an incredible pace. Each live show gets bigger and bigger, and the media is taking notice. It’s exciting to think about what these girls will do next.

     

    text:Tsukasa Hasegawa

    photo:Yuuna Yoshimori

     

  • FRUITS ZIPPER to Hold Finale of 1st Tour at LINE CUBE SHIBUYA in February 2023

    18.November.2022 | MUSIC

    On November 11, FRUITS ZIPPER held their 2nd solo concert, Sekai wa Kimi kara Hajimaru, at Shibuya WWW X. The group’s first Tokyo/Osaka/Nagoya tour, FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER, is scheduled to take place in February 2023, and the finale will be held at LINE CUBE SHIBUYA on February 12.

     

     

    FRUITS ZIPPER’s second solo concert was also held at WWW X. Tickets were sold out immediately following the last concert, and the venue was packed to capacity. The group performed all of their popular original songs, such as their latest single Sekai wa Kimi kara Hajimaru. Fans were also excited to hear Watashino Ichiban Kawaiitokoro, which has over 500 million plays on TikTok. 

     

    During the concert’s MC portion, it was announced that the finale of FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER would be held on February 12 at LINE CUBE SHIBUYA. This will be the largest venue in FRUITS ZIPPER’s concert history.

    Advance tickets are now available on the subscription-only community channel ‘Atsumare☆Furuppa!’ on OPENREC.tv.

    The group’s newest song Sekai wa Kimi kara Hajimaru is now available on all music streaming services.

     

    FRUITS ZIPPER is also scheduled to perform at the Tainan Young New Year’s Eve Party countdown event to be held in Taiwan on New Year’s Eve. 

     

    <Tour Information>

    ■FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER

    Date: February 3, 2023

    Venue: ReNY limited

    Time: Venue opens at 17:30 / Show starts at 18:30

    Contact: Sunday Folk Promotion (052-320-9100) *Available daily 12:00-18:00

     

    Date: February 5, 2023

    Venue: Nanba Hatch

    Time: Venue opens at 16:30 / Show starts at 17:30

    Contact: Kyodo Information (0570-200-888)

     

    FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER 〜FRUITS DAY〜

    Date: February 9, 2023

    Venue: Shibuya WWW X

    Time: Venue opens at 18:00 / Show starts at 19:00

    Contact: HOT STUFF PROMOTION (03-5720-9999) *Available weekdays 11:00-19:00

     

    FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER 〜ZIPPER DAY~

    Date: February 10, 2023

    Venue: Shibuya WWW X

    Time: Venue opens at 17:30 / Show starts at 18:30

    Contact: HOT STUFF PROMOTION (03-5720-9999) *Available weekdays 11:00-19:00

     

    [Tickets]

    VIP Standing: ¥15,000 (Tax Included / Drinks not included)

    General Standing: ¥5,000 ((Tax Included / Drinks not included)

     

    General Sales: January 14, 10:00~

     

    ■FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER -TOUR FINAL –

    Date: February 12, 2023

    Venue: LINE CLUB SHIBUYA

    Time: Venue opens at 17:00 / Show starts at 18:00

    Contact: Sunrise Promotion Tokyo (0570-00-3777) *Weekdays 12:00-15:00

     

    [Tickets]

    Assigned VIP Seat: ¥18,000 (Tax Included)

    General Assigned Seating: ¥6,500 (Tax Included)

     

    Advance tickets available for subscription members of ‘Atsumare☆Furuppa!’ on OPENREC.tv!

    November 11 at 21:00 ~ November 14 at 23:59

    https://www.openrec.tv/subscription/user/FRUITS_ZIPPER

     

    [Notes]

    ・Up to 2 tickets per person per purchase. (Young children not permitted.)

    ・Tickets will be electronic. 

    ・The Tokyo performance on February 9 will be men-only. 

    ・The Tokyo performance on February 10 will be women-only. 

    ・Transfering or reselling tickets for a fee without the consent of the event organizer is prohibited.

     

    <Release Information>

    Sekai wa Kimi kara Hajimaru – FRUITS ZIPPER (Digital Single)

    Release Date: November 11, 2022

    Streaming Links : https://ssm.lnk.to/SKH

  • KAWAII LAB. Report #13: FRUITS ZIPPER ~From Harajuku to Thailand~

    04.November.2022 | FEATURES / MUSIC / SPOT

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.”

     

    This summer, the group’s track Watashino Ichiban Kawaiitokoro took off on TikTok with the music video racking up over 500 million plays, propelling the girls into the idol spotlight. Along with regular monthly performances, tickets for the girl’s first solo concert in September and their second solo concert in November were sold out immediately. FRUITS ZIPPER is scheduled to go on tour in Tokyo, Nagoya, and Osaka in February 2023, and even the fashion industry has become obsessed, with the group serving as the seasonal ambassadors for Samantha Vega starting in August 2022.

     

    Only six months after its debut, the members of FRUITS ZIPPER are already taking their first steps outside of Harajuku. Their first overseas trip was to Thailand, called the land of smiles. 

     

    FRUITS ZIPPER performed as one of more than 50 artists representing Thailand and Japan at the THAI-JAPAN ICONIC MUSIC FEST 2022 from October 21 to October 23. The music festival was held to commemorate the 135th anniversary of diplomatic relations between Thailand and Japan.

     

    Four different stages were set up during the event, and FRUITS ZIPPER managed to attract fans not only from Japan, but from Thailand, Malaysia, Hong Kong, Myanmar, the Philippines, and other Asian countries. Many guests even knew the choreography to a number of FRUITS ZIPPER songs, including, of course, Watashino Ichiban Kawaiitokoro. The audience was thrilled when the members addressed them in Thai, and a collaboration interview video shot with local idols was also taken. It’s now available on FRUITS ZIPPER’s TikTok channel, so check it out!

     

    We sat down with the seven members of FRUITS ZIPPER to hear about their best memories from Thailand!

     

     

    -How did you feel about your first overseas trip to Thailand?

     

    Noel Hayase

    “It was our first time performing in Thailand. Not many people knew who we were and we were far away from home, but people welcomed us with open arms. So many people came to watch us, and I was happy to see the audience dancing along to the songs!”

     

    Yui Sakurai

    “When I became an idol two years ago, Thai fans really supported me. Back then, I told them I’d love to come to see them, but I never got the chance.


    I’m happy that I was about to finally achieve that goal, or my dream, I guess, of going to Thailand to meet all of those fans. There were so many more people waiting for me than I could have imagined, and even though we couldn’t communicate very well with the language barrier, we could easily communicate through music. I was so happy.”

     

    Karen Matsumoto

    “So many non-Japanese fans came out to support us! Even though they didn’t speak Japanese, they did their best to tell us they were rooting for us, and that they loved us. I was so happy, I can’t wait to go back!”

     

    Mana Manaka

    “This was my first visit to Thailand, and part of me felt a little uneasy since everything felt so different when compared to live shows in Japan. I was allowed to take pictures and to really use my voice, and the stage configuration was really confusing. But everyone in Thailand was super welcoming and kind, and I was so happy to see them trying to learn Japanese. They’d listen to me talk and nod, looking me in the eyes, even if they didn’t understand what I was saying. It was a wonderful trip that reminded me how excited I am to travel abroad. I hope I can see everyone in Thailand again, thank you so much!”

     

    Luna Nakagawa

    “Even though I’ve been an idol for a while, this was my first trip overseas. Going to Thailand had always been a dream of mine, but at the same time, I was nervous. I didn’t know what kind of fans I’d find there, or if there would be any fans at all. But the Thai people were so unbelievably kind.


    During our performance, a girl held up a board that said ‘Lunapi’ and waved a purple penlight. She shouted that she was looking so forward to meeting me, and it made me so happy.

    We started to share information with the Thai people after our performance was decided, but it seemed that they had known about us before that. I felt that so many people had been excited about coming to see us, and now I just want to go to Thailand again to see everyone a second time. Kob kun kaa!

     

    Amane Tsukiashi

    “This was the first time I had visited Thailand, and I thought it was so beautiful. Seeing ICONSIAM was unbelievable–the biggest building I’d ever seen! I was so happy to see the fans, and so many told me that they had been waiting to meet us. Thank you so much.”

     

    Suzuka Chinzei

    “Before going to Thailand, I wondered how many local people knew about FRUITS ZIPPER and how many would actually come to see us. When we actually took the stage on the first day, there were so many Thai people, and Japanese people too! Since I was able to use my voice to the fullest in Thailand, I was thrilled when the audience could sing along with the ‘Ne, ne, ne’ part in Watashino Ichiban Kawaiitokoro! This live show was so unique to Thailand, and it felt so much freer than live shows are in Japan right now with all the restrictions. Since there was a language barrier, I wanted to put all of my feelings and emotions into my performance. I felt like I could communicate with the audience with my eyes, and those three days of performances were so unforgettable. We’ll be back and we’ll be even stronger, so wait for us until then! Kob kun kaa!

     

    FRUITS ZIPPER is on course to become a smash hit not only in Japan, but around the world.

     

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