A Made-in-Japan KitKat called “KitKat Nihonshu Masuizumi” will be released!

23.September.2017 | FOOD

 “KitKat Nihonsyu Masuizumi” produced by Hidetoshi Nakata who is actively working to let the world know about great Japanese traditional industries including the nihonshu (Japanese sake) industry, is now on sale.

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The “KitKat” series consists of more than 30 kinds of items centering around the “Maccha” flavor and these sweets are gathering much attention from foreign tourists.

 

This time, the brand collaborated with Hidetoshi Nakata and renewed the “nihonsyu” flavor. A new “KitKat Nihonshu” flavor was born using “Masuizumi” from Tomiyama which was chosen out of 100 sake brands based on the votes from nihonsyu lovers.

 

 “KitKat Nihonsyu” which took about a year to develop was created to present the sharp taste of “Masuizumi.” You can enjoy the rich flavor and delicate aftertaste of the soft sweetness of the white chocolate and sake.

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In order to let many people know about nishonshu, they printed a short article on the package so that so that the purchasers of this product can learn about nihonshu briefly.

 

▼Hidetoshi Nakata’s comment

I recommended “Masuda Shuzo” (Masuda brewery) which has been working to diffuse the nihonshu industry. This sake brewery is one of my favorite and they create high-quality sake.

 

You can enjoy the unique aroma and flavor of “Masuizumi” right after you put the sake in your mouth. I am sure that people from foreign countries who love chocolate can enjoy this product, not just Japanese people.

 

Why don’t you purchase “KitKat Nihonshu” as a souvenir?

 

 

■Information

KitKat Mini Nihonsyu Masuizumi

Price: 700 yen

Available stores: souvenir stores throughout Japan

Release date: mid September

 

Source:Nestle Press Release

http://www.nestle.co.jp/media/pressreleases/allpressreleases/20170911_kitkat

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