【Tokyo Stroll】Head to Vegetable Corporation in Motoasakusa for Coffee, music, and something for all five of your senses

26.January.2018 | FEATURES / SPOT

Having appeared in many magazines such as “mer”, popular model Shibasaki is here today to start her “MY BOOM” pick-up plan. Since returning from her exchange in Korea, Shibasaki has been enlightened by delicious coffee. On this very day, she stepped foot into coffee bean and beer specialist shop “Vegetable Corporation”, which also provides music.

 

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The shop is easily accessible. It is only a 5-minute walk from Inarichō station (Tokyo Metro Ginza line) and Shin-okachimachi Station (Toei Ōedo line). It can be reached within a 10-minute walk from Tawaramachi Station (Tokyo Metro Ginza line), Kuramae Station (Toei Ōedo Line) and Ueno station (JR Yamanote line).

 

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Shop owners Ryota Mikami and Syotaro Hayashi also own the music label Vegetable Record. Straying from an original format, the dream of entertaining many people with their music was the foundation for their new business. This is where the latest technology is fused with analogue, and coffee beans are sold with download codes alongside craft beer.

 

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You can purchase coffee beans with an album download code or create your own personalized pack. The package label is decorated with their album artwork, creating a product that stimulates all five of your senses. Of course, there is the option of purchasing just the beans on their own.

 

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You can also buy roaster coffee beans from Fukui prefecture that were specially selected by COZY COFFEE. You can enjoy the changing flavour of coffee that has been freshly brewed and when it cools. The deeply roasted coffee beans come in six varieties. You can taste the coffee before making a purchase whilst simultaneously enjoying the wonderful music – there’s no rush here. Relax and enjoy carefully choosing your dream beans at your own pace.

 

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Shibasaki got right on the coffee tasting. As her preferences lean towards light flavours, she was recommended the Dominica Princess.

 

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 “The flavour spread through my entire mouth. The scent of rum was amazing! The aftertaste was refreshing like black tea. Non coffee-lovers would be alright with this!” said Shibasaki, affixing her seal of approval.

 

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Next, Shibasaki experienced the changing flavour of coffee by trying it at different temperatures. It was time to try a freshly brewed coffee. Not only can you purchase coffee beans here, but also drip coffee (tax included price: ¥500). You can take out the drip coffee, so we recommend you enjoy a nice stroll around the area with a cup of coffee in one hand.

 

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This is one of the popular items on the menu – the walnut and honey toastie (kurumi to hachimitsu no hottosando). The price including tax is ¥600. If you’re feeling rather peckish, you could try this dessert-like toastie.

 

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The toastie is filled with juicy honey and the texture is like apple pie. It was so tasty that Shibasaki couldn’t help but exclaim “yum!” after just her first mouthful. By the way, this menu goes great with coffee and beer!

 

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In addition, the signboard menu’s craft beer includes VERTERE craft beer, which is the best beer out of the 23 from Okutama’s breweries.

These are different to ordinary beers – the fruity dessert beer is particularly popular. Shibasaki took advantage of it being midday and drank a glass.

You can taste vanilla beans and orange in the brunch cream (price including tax: ¥700). It is more bittersweet than bitter to make a glass you can enjoy. Shibasaki’s verdict: “You can taste the fruity flavour so much that you won’t even think it is beer! It was so easy to drink! Even those who do not like beer will be able to easily gulp it all down”.

She was very impressed.

 

※The brunch cream is currently sold out and therefore further sales are being postponed. For the latest updates, please check the store’s Instgram account. (https://www.instagram.com/vegetablecorporation/)

 

カセット真顔差し替え

Not only can you purchase their music through coffee beans and craft beer, but also CDs and cassette tapes. From the analogue generation to the digital native generation, Vegetable Cooperation is devoted to music and cannot stop loving it. How about spending a moment of supreme bliss at Vegetable Corporation yourself?

 

■Information

Vegetable Corporation

Address: 1st floor Matsushima Building, 1-14-7, Motoasakusa, Taitō ward, Tokyo

Opening hours:11:00 〜 23:00 (Saturdays, Sundays & national holidays: 10:00 〜 23:00)

Fixed holidays: None

Access:A 5-minute walk from Inarichō station (Tokyo Metro Ginza line) and Shin-okachimachi Station (Toei Ōedo Line). A 10-minute walk from Tawaramachi Station (Tokyo Metro Ginza line), Kuramae Station (Toei Ōedo Line) and Ueno station (JR Yamanote line)

URL:http://www.vegetablerecord.com

 

Model: Saki Shibata @shibasaaki

モデル下

Through her nickname “Shibasaki”, the much loved, multitalented model Saki Shibata has reached out to girls and women of all ages. Born an Aichi girl, Shibasaki grew to become a fashion model, featuring on the front cover of magazine “mer”. Her activity extends to broadcasting on the local radio and on Internet TV. Although time passes and trends change, you can always count on our Shibasaki to stay by your side. This is why many, many girls support her.

 

Writer:Ryoichi Komaba

Photographer :Kayo Sekiguchi

Translator: Samantha Fernandes

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