MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now. But what kind of event is MOSHI MOSHI NIPPON FESTIVAL? Let’s take a look at past events and see the kind of exciting things you can expect to experience there.

<Click here for Part One – Music & Experience >

What is the MOSHI MOSHI NIPPON FESTIVAL?

The MOSHI MOSHI NIPPON FESTIVAL is an event centered around Japanese fashion, music, anime, food and lifestyle. It’s part of the “MOSHI MOSHI NIPPON” project which aims to promote and deliver Japanese pop culture to the world from fashion to music, food, anime and more.

The first festival was held in 2014 and saw more than 15,000 people attend, and since then the attendance rate has increased every year. The festival has also been taken out of Tokyo and overseas on a world tour.

■Popular food from across the whole of Japan!
In 2016, Japan’s biggest food event, Niku Fes, was held outdoors at the MOSHI MOSHI NIPPON FESTIVAL. A total of nine restaurants rolled up to the festival, including “Kanzaki Jukuseiniku Kakunoshin,” a winner of 3 awards. Every restaurant stall was constantly packed with long lines of people hungry for a taste of Japanese food. Sweets were also available, such as crepes themed around popular anime characters.

What kind of food can you expect to try this year? Look forward to finding out!

■Flea market & fashion show

The flea market is held every year and is a place where you can buy personal items of real models managed by ASOBISYSTEM. It’s an irresistible event for fans and an always hugely popular area with products in short supply. In 2015, the World Cosplay Summit was featured on stage at MOSHI MOSHI NIPPON FESTIVAL. The spectacular runway saw avid cosplayers dressed up as characters from a wide selection of series.

■Lots of kawaii & girly booths!

A lot of girls in with the trends of today make their way to MOSHI MOSHI NIPPON FESTIVAL. In the past, there’s been a nail art service where you didn’t need to book, and there’s even been a hair removal salon – something which you normally can’t experience as carefree as this. There’s plenty of content at the festival that’s immensely popular with girls every year. This year, we will be holding the “Harajuku Kawaii Market” at the Laforet Museum in Harajuku! Prepare yourself to become cute just by attending!

Until last year, the MOSHI MOSHI NIPPON FESTIVAL has been annually held at the Tokyo Metropolitan Gymnasium. But that’s about to change this year as we up our game and take the event around Harajuku and Shibuya. This year’s festival is fittingly titled MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, so expect to see us delivering Japanese culture to the world from Harajuku & Shibuya.

The festival is free for foreigners, but you’ll need to register in advance. Registration is now open.

We’ll be rolling out more details about the event via the MOSHI MOSHI NIPPON website and across our social media, so follow us and keep up to date so you don’t miss anything!

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now. But what kind of event is MOSHI MOSHI NIPPON FESTIVAL? Let’s take a look at past events and see the kind of exciting things you can expect to experience there.

What is the MOSHI MOSHI NIPPON FESTIVAL?
The MOSHI MOSHI NIPPON FESTIVAL is an event centered around Japanese fashion, music, anime, food and lifestyle. It’s part of the “MOSHI MOSHI NIPPON” project which aims to promote and deliver Japanese pop culture to the world from fashion to music, food, anime and more.

The first festival was held in 2014 and saw more than 15,000 people attend, and since then the attendance rate has increased every year. The festival has also been taken out of Tokyo and overseas on a world tour.

■Live performances from Japan’s biggest artists

The MOSHI MOSHI NIPPON FESTIVAL has seen performances from some of the most popular artists in Japan, including CAPSULE, an electronica duo that includes Yasutaka Nakata, who are a prominent existence in the club scene around world; and Kyary Pamyu Pamyu, a pop icon and international sensation. In 2016, iconic Japanese idol group Dempagumi.inc, as well as RAM RIDER – an artist active in many fields including as a DJ, producer and music provider – took to the stage, along with a host of other artists also popular inside and outside Japan.

■Traditional Japanese performances & culture experience workshops
The festival showcases the charm of Japanese culture with performances from a diverse range of groups, such as ouen-za, who use original choreography in the form of traditional Japanese dancing to create a unique kind of performance; TAKARABUNE, who perform Awa Dori to give life to a new Japanese artform; and KIRIE, who put on art performances based on Japanese myths and fairy tales. Experience traditional Japanese culture hands-on by getting dressed in traditional Japanese clothing or trying out the Awa Odori dance. Try your hand at a calligraphy lesson or traditional Japanese wagakki instruments, get painted in yuzen komon body art, or see ink wash paintings. There’s plenty of workshops for everyone to enjoy, whether you’re a foreign tourist or Japanese local, all of which embrace the old days of Japanese culture.

■MOSHI MOSHI NIPPON SYMPOSIUM
The Symposium gathers brings a diverse selection of prominent figures from managers and cultural figures to creators and musicians for talk sessions. Hear from the top dogs of various industries – including managers who are successful around the world and prominent in the inbound and outbound marketplace – and their thoughts on the Tokyo of today, Japan in the future, and how Japan should promote the charm of its culture overseas.

Until last year, the MOSHI MOSHI NIPPON FESTIVAL has been annually held at the Tokyo Metropolitan Gymnasium. But that’s about to change this year as we up our game and take the event around Harajuku and Shibuya. This year’s festival is fittingly titled MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, so expect to see us delivering Japanese culture to the world from Harajuku & Shibuya.

The festival is free for foreigners, but you’ll need to register in advance. Registration is now open.

We’ll be rolling out more details about the event via the MOSHI MOSHI NIPPON website and across our social media, so follow us and keep up to date so you don’t miss anything!

This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town.

＜Find Japan’s Kawaii♡ “Harajuku Kawaii Market”＞

Location: Laforet Museum Harajuku

Time/Date: March 24^th-25^th at 11:00-19:00 (subject to change)

<This picture shows a past event>

Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based booths available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. On stage, we will have models who are active in magazines catered to the Harajuku Style, influential figures popular across social media, and more! We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

＜Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL”＞

Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

Time/Date: March 24^th-25^th at 14:00-21:00 (subject to change)

Over at Tower Records Shibuya, we will host a music event for young up-and-coming artists in the Japanese music scene. A range of artists and people from the music media who have hooked up with talented new musicians will become official curators at the event and recommend promising artists. MOSHI MOSHI NIPPON, who promote Japan’s pop culture to the world, will join forces with each curator and create an exciting stage.

＜Enjoy Hanami Early in Shibuya at “MOSHI MOSHI NIPPON Market”＞

Location: Shibuya CAST.

Time/Date: March 24^th-25^th at 12:00-18:00 (subject to change)

We will set up a fun market at SHIBUYA CAST. where you can enjoy Japan’s symbolic cherry blossoms while eating traditional Japanese food and matcha sweets and drinking sake. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

＜Tie Links With the Gods of Harajuku at “MOSHI MOSHI ENNICHI”＞

Location: Onden Shrine

Date/Time: March 24^th-25^th at 12:00-18:00 (subject to change)

A traditional day held at Onden Shrine is ‘Ennichi’. Look forward to strolling along the festival walk and tucking into some festive food at the indispensable food carts, trying your luck at the classic yo-yo fishing, and more. We will also set up a stage at the shrine where you can listen to traditional Japanese gagaku, or ancient imperial court music, as well as a character DJ festival where many different well-known characters will perform. You’ll be spoiled for choice on where to begin at the festival, and there’s plenty for both kids and adults to enjoy.

Register & Receive an Original Bag!

People that register in advance for the event will receive an original bag as thanks. But be careful, as we only have a limited stock, so don’t forget to register early.

How to Register

You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

Register here!

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.

Every year, we here at MOSHI MOSHI NIPPON hold one of Tokyo’s biggest festivals: “MOSHI MOSHI NIPPON FESTIVAL in TOKYO.” We’re happy to announce that the next MOSHI MOSHI NIPPON FESTIVAL will be held on Saturday March 24th and Sunday March 25th next year.

Until last year, the event was routinely held at Tokyo Metropolitan Gymnasium in Setagaya. But that is about to change, as next year’s festival will be held in Shibuya centered around Harajuku! “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” will be even bigger and better as we deliver to the world Japanese culture from Shibuya and Harajuku.

MMN Festival 2018 will taken place across a huge list of shops, venues and more around the Shibuya and Harajuku area. You’ll be able to witness and experience Japanese culture to the fullest – from music to fashion, food, kawaii and traditional culture, tourist information and more – at various locations around town. For more details, be sure to keep up to date with our website and don’t forget to follow us on our social media pages.

We look forward to seeing you in Shibuya and Harajuku on March 24th-25th for a new kind of Japanese festival!

Starting from November 24, MOSHI MOSHI NIPPON FESTIVAL 2016 a festival that has focused on Japanese culture from diverse areas lasted 4 days. On the last day, artists who are prominent overseas came to perform! 

KIREI and KAIEN artistically performed with the theme of “wa (Japanese culture)”  kicked off the day on YAGURA stage and AMIAYA and Una appeared at the DJ booth. The epic performance of DJ created fervent atmosphere and brought the excitement to MOSHI FES Day 2. 

Taiko (Japanese drums) and Shakuhachi (baboo flute) were the first to perform on the MOSHI MOSHI stage. With their powerful sound of drums, everything quickly became quiet and the audience were enthralled by their performance. After the opening show, DJ RAMRIDER remixed different famous Japanese songs from diverse fields. The dynamic music from games to anime captivated the crowd at once. 

Attarashii Gakkou Leaders appeared on stage. Their unique performance and MC gave a strong impression on many visitors. They also had a vigorous movement and brilliant voice that echoed throughout the venue. TEMPURA KIDZ  performed next on stage. Having a humorous dance and performance, they intrigued the crowd by singing 6 songs nonstop. Without allowing the audience to calm down, denpa gumi inc took on the stage. They performed their famous songs “W.W.D”, “Denden passion” and their new song “saisai kouchou!”. Attarashii Gakkou Leaders and Denpa Gumi inc collaborated on stage as NEO JAPONISM. It was a performance that could only been seen at the event.

Japan’s well known store such as “Nishi-Azabu Kenshiro” and “Kyoto Kimora Tetsu” gathered to the “Nippon Umai Yokocho” at the event. Many visitors were thrilled to eat the hot dumplings and juicy matsuzaka beef burger. People also enjoyed the event through  the food culture of Japan. 

Since yesterday, the venue has been set up with many intriguing booths. One of the most popular booths among foreign visitors was “Experience Japanese Culture Booth “WABI-SABI” which enables visitors to experience Japanese traditional culture. In the Japanese calligraphy and kimono workshop, many foreigners were enjoying the interactive experience. Many fans came running for the tickets to meet the famous models at the booth. 

On the Yagura stage, DJ MARUKOME appeared on top of the yagura. Visitors were thrilled to see a unusual performance! Tokyo Performance Domo, a collaborative unit of Domo-Kun and Tokyo Performance Doll, stood next on the stage and taught domobics to the audience.  

DAISHI DANCE feat. PAX JAPONICA GROOVE/ Housen delivered their beautiful melody on the MOSHI MOSHI stage. The mix of sensational melody of the PAX JAPONICA GROOVE’s synthesizer, Japanese instruments, Housen’s dance and DAISHI DANCE’s DJ created a wondrous atmosphere on stage. 

As the venue came into one, CAPSULE took on the stage. The concert begun with “Starry Sky” “AnotherWorld” and “More!More!More!”. The venue was full of energy that it was like an dance floor in the crowd and CAPSULE finished their stage with “Sugarless Girl”. 

The last performer of the MOSHI festival is Kyary Pamyu Pamyu, who finished her 5th year anniversary’s world tour. While wearing bright red costume, Kyary performed the remix of “Kira Kira Killar” “CANDY CANDY” “PON PON PON” and “Ninjyari Ban Ban”. Foreign visitors were thrilled and reached its climax when she played “Tukema Tukeru”, a popular song overseas! “Say & Kou” performance was full of excitement and was the finale of the “MOSHI MOSHI NIPPON FESTIVAL 2016”. 

“MOSHI MOSHI NIPPON FESTIVAL 2016” which toured around the world finished off the event in Tokyo. It became an world wide festival that delivered enthralling Japanese culture to the world. 

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■Information

MOSHI MOSHI NIPPON FESTIVAL 2016 in TOKYO

Venue：TOKYO TAIIKUKAN (1-17-1 Sendagaya Shibuyaku Tokyo)

Date：November 26th(Sat.) and 27th(Sun.) , 2016

＜MOSHI MOSHI STAGE＞
Photo by
Masanori Naruse
Shigeo Gomi
Meguimi Suzuki

＜MATSURI STAGE＞
Photo by
Ryu Kasai
Kenzi Unoki
Kana Kurita

＜OTHER＞
Photo by
Atsushi Fuji
SigeoHats

MOSHI MOSHI NIPPON FESTIVAL 2016, a Japanese cultural event, kicked off their event on November 26. In addition to Japanese pop culture’s leading artists performing, there were hands on cultural experiencing booth and workshops. There were not only traditional and pop culture but also booth that presented Japanese advanced technology which made the event more exciting then before.

On the first day, there were performance of beloved pop teen artists and collaboration of women’s fashion magazine on stage. The opening stage had the theme of “wa (traditional Japanese culture)”. The rhythmic sounds of Japanese drums and instruments kicked off its event.

HR, a fashion magazine highly popular among high school students, had a fashion show on the main stage. Many models from HR took on the stage wearing mix of fashionable school uniform and casual clothes. Kane Dennis, “kawaii looking half model” appeared on the stage as a secret guest and was cheered by the audience.

After the HR fashion show, TEMPURA KIDZ performed its lively dance with  kobito zukan’s characters.

Zipper, a harajyuku girl’s beloved magazine, took on the stage. As the theme of “fluffy and sparkly”, Zipper’s model, Hinako Kitano, Ayumi Seto, Ano, Beck, Peko, and Kokoro Shinozaki walked on the runway and had a talk show that exhilarated the atmosphere. The Taiwan’s model, Kimi, also appeared on the stage and walke on the runway with other models.

KERA, a goth loli styled magazine, delivered a thrilling show with 26 models such as Misako Aoki, Yu Kimura, and Hikari Shiina. It had an fashion show which collaborated with popular brands and announced the winner of “Lolita award”. MIPOM, a group of voice actor that published in KERA, appeared on stage. After the KERA’s show, “BAND MAID” a rock band dressed up in maid costume performed on stage. Since they are popular overseas, it created an lively atmosphere. BAND MAID performed their most popular “Thrill” and “alone” which captivated the audience.

“mer” had a special show themed “Japanese culture is here!”. On the stage, famous models such as Rinko Murata and Saaki Shibata walked on the runway inspiring the audience by wearing trendy winter clothes.

After the gorgeous stage of “mer”, Natsume Mito and PACMAN appeared on stage and sang “8 Beat Boy”. This was a dream collaboration come true!

While on YAGURA stage, there was a show of bon odori and oiran entertainment which attracted the foreign visitors. In addition, Marukome Miso’s character, Marukome-Kun arrived as an DJ. The venue was thrilled to see Marukome spin his remix!

The intriguing content were not only on stage but also in the booth area. For example, there were booth that introduced experiencing “BIOHAZARD”a popular game created by the PlayStation®VR, operating drone, and interesting PACMAN that attracted Japanese people as well as foreigners. There were also booth that had experience hands on traditional Japanese culture. Calligraphy, Japanese instruments, and Japanese tea ceremony workshops were not only popular among foreigners but also Japanese visitors as well.

On MATSURI stage, idol groups passionately performed outside that drove the cold away! Idols dj-ed during the “TOKYO OTAKU FESTIVAL”. There were idols that supported the event that energized the stage with their fans.

On MOSHI MOSHI STAGE, Silent Siren, a girl rock band appeared on stage. With their cute looks, they performed 3 songs including “CherryBom” powerfully that fascinated that crowd.

“X-girl” the street girl’s mass brand and “Droptokyo” a web magazine collaborated with AMIAYA’s DJ. During the performance, AMIAYA had cool looking face and walked on the runway that cheered the audience.

At the end of day 1, MOSHI MOSHI STAGE had every performer on stage. The festival will be also held today, Saturday 27^th  at the same venue – Tokyo metropolitan gymnasium – don’t miss it!!!

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■Information

MOSHI MOSHI NIPPON FESTIVAL 2016 in TOKYO

Venue：TOKYO TAIIKUKAN (1-17-1 Sendagaya Shibuyaku Tokyo)

Date：November 26th(Sat.) and 27th(Sun.) , 2016