Announcement of Performers & Stage Content at MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

27.February.2018 | FEATURES / SPOT

MOSHI MOSHI NIPPON (MMN) is set to hold the biggest event for promoting Japanese pop culture to the world, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, across the areas of Shibuya and Harajuku on March 24th and 25th.


Today, we are announcing the main performers as well as some of what you can expect to see at the festival. This year’s MMN FESTIVAL is free entry! But you’ll need to register in advance to attend, so don’t forget!


Advance Registration:



There are 4 main areas where the MMN Festival will take place that you need to know about!


A multitude of popular models including Natsume Mito and Yutaro will grace the stage, as well as young artists MAGiC BOYZ. A host of talented personalities will also take to performing including the fortune teller Chamereon Takeda, who has appeared on TV and in magazines, comedian Rei Maruyama, Youtuber Megane and more. Music media company Spincoaster, music website Natalie and hip-hop musician & activist Zeebra will come together to curate a special live performance made up exclusively of must-see acts. Ukon Takafuji, who choreographed the internet-famous “Tokyo Bon 2020” video that blew up online across the globe, will perform a traditional Japanese dance show and ‘Bon Odori’ performance. There will also be a selection of must-try original foods and popular sweets that you can only get at this festival.


Area 1: Laforet Museum Harajuku


<Harajuku Kawaii Market presented by Mynavi Baito>

Laforet Harajuku will take on the theme of “Find Japan’s Kawaii♡” for the Harajuku Kawaii Market.


You will turn into a kawaii girl in this area simply by turning up. Get involved with fashion, beauty, fortune-telling, DIY and more.


Japanese model Natsume Mito will hold her very own fashion show for the first time. The show’s theme is based on a picture book chosen by Natsume Mito herself, Bulldog Tantei to Kieta Hoshi (Tomonori Taniguchi, BUNKEIDO). She will read the book aloud while models dress up to bring the world of the book to life!


Be electrified by a performance from hip-hop group MAGiC BOYZ too. Having collaborated with recognized Japanese rappers as well as up-and-coming artists, they have truly made a name for themselves. Their show is a must-see, so don’t miss out.


Popular fortune-teller Chamereon Takeda will take to the stage. Japanese model Hikari Shibata will have her fortune told by the expert through horoscopes. Turn up and find out your horoscope for April too. Those wanting to experience fortune telling with the real life Chamereon Takeda should head over to Laforet!


Mynavi Baito will hold their “Big Challenge of the Youth” project for which young people must create their own kawaii part-time work outfits which will be worn by a line-up of models on stage! See Yuri Suganuma, Mei Nagasawa and Anna Yano dress up in clothes made by actual school students.


Look out for 2 jam-packed days of girly events with popular models, Youtubers and artists!


Area 2: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage


<Featuring Japanese new music: “MOSHI MOSHI MUSIC FESTIVAL”>

Down in Tower Records Shibuya’s CUTUP STUDIO on B1F, influential artists in the music scene and music media companies that have hooked up with many promising artists and new talent will become official curators for a special stage event together with MMN.


MMN will also take to the roof to hold our own stage event. If you love kawaii and you love idols, then you won’t want to miss out on our very special idol stage where you can see performances from a huge list of idol groups!


The Wisely Brothers



Music media company “Spincoaster” will also host a stage of 3 artists making the headlines right now as recommended by the company themselves – The Wisely Brothers, Mizuki Ohira, and SIRUP.



Zeebra, a hip-hop artist and activist representing the city of Tokyo, is bringing the heated MC battle segment from his hip-hop radio channel “WREP” to the festival. See Zeebra and audience representatives battle it out in a 3-on-3 MC battle before your very eyes.



Luby Sparks


Natalie, Japan’s number one source of information for music news, has selected a line-up that best represents our “MOSHI MOSHI NIPPON Project” – those who best deliver the charm of Japanese pop culture. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER and more.




sora tob sakana


MMN are set to showcase idol groups we want to introduce to international audiences. Our line-up includes Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more. Don’t miss out on this chance to see performances from real idols!


Area 3: Shibuya Cast


<Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”>

The MMN Market will let people experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, matcha sweets, sake and plenty of other goodies. It will be a cuisine and culture experience only possible in Japan, with stalls selling fresh vegetables and more.


Japanese male idol group Amato Danshi will open their own café offering a selection of sweets recommended by the guys themselves. The No.1 maid café group Maidreamin will also be there to serve you. Get your hands on original merchandise, cast a spell on your drink to make it even more delicious, dress up and have your photo taken chekki-style with a maid, and more!


A lottery draw will also be held to win unique souvenirs and items from Kyoto. This will be your chance to taste the hugely popular “Tabe Aruki Kyo Baum” from Kyoto’s famous sweet shop “Kyo Baum Shop.”


Area 4: Onden Shrine



<Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”>

This “Ennichi” event will use cutting-edge technology at the traditional Onden Shrine. There will be traditional Japanese performances as well as DJs dressed up as characters who will put on a fantastic DJ show. There’s plenty to get directly involved with including a big karaoke party and ‘Bon Odori’ session.


A must-see in this area will be the traditional Japanese dance show put on by Ukon Takafuji, the producer and chairman of “JAPAN CULTURE ENTERTAINMENT -YUMENOYA-” and the second generation of the company “Takafuji Dance Company,” a pioneer of traditional Japanese dance that boasts a history of 100 years. Not only will there be classic Bon Odori hits playing, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji himself, a song co-produced with “COOL JAPAN TV” that has taken the world by storm. Whether you’re young, old or from overseas, everybody is invited to join in the dance!


<Experience-Based Tours For Foreign Attendees>

An official event tour will be held for the very first time in collaboration with Airbnb. Not only will you be taken around the event venues but introduced to recommended spots around them too. There will also be tours with popular models who will take you little-known good places in Harajuku. A tour for foreigners will also be held in co-operation with “Jnnovations,” a unique and high-quality tour service aimed at foreign travelers.


*Airbnb, エアビーアンドビー(エアビー) and their logos are registered trademarks of Airbnb Inc.



<Original Bag Present>

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).




<Festival Date>

24 March 2018 – 25 March 2018

<Festival Time>

11:00-21:00 (Subject to Change)


MOSHI MOSHI NIPPON Executive Committee


Shibuya City / Shibuya City Tourism Association


TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.


Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory Amato Danshi / Maidreamin / Don Quijote Co., Ltd.

<Content Partners>

Gurunavi, Inc. / Airbnb Inc. /Natalie / Spincoaster / WREP

<Festival Locations>

Shibuya & Harajuku Area (Shibuya-ku, Tokyo)

<Main Locations>

Laforet Museum Harajuku / SHIBUYA CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

<Festival Contents>

Experienced-Based Content / Live Performances / Fashion / Participative Content / Tour Services / Inbound Services / …and more



■Harajuku Kawaii Market presented by Mynavi @ Laforet Museum Harajuku

・MC: Yuri Suganuma / Rei Maruyama

・Fashion & Talk Stage (Alphabetical Order):

Akari Abe / Ellie / Rikako Oya (Babyraids Japan) / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Saki Shibata / Hikari Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanitoku / Chie Tsuji / Mei Nagasawa / Fusedy / Natsume Mito / Rinko Murata / Megane / Anna Yano / Yuna Yabe / Yutaro / …and more

・Live: Amato Danshi / MAGiC BOYZ

・Booth Contents: Ayumi Seto / …and more


■MOSHI MOSHI MUSIC FESTIVAL @Tower Records Shibuya (B1/Rooftop)

・Spincoaster Stage @ B1・CUTUP STUDIO

Mizuki Ohira / SIRUP / The Wisely Brothers



MC: Zeebra / Hachi Moji


Battle MCs:

SAM / Nill Nico / TKdakurobuchi/ SHO GEN / 8×8=49 / Kizal / Datemegiri / FRANKEN / Yuma / MC Seishain / MC MIRI / (+one more artist)



Atarashii Gakkou no Leaders / SHE IS SUMMER / MISMOPE / Luby Sparks / …and more



APPARE! Harajuku / CY8ER / Sakadori Hasshinkyoku / Jewel☆Neige / sora tob sakana / NEO JAPONISM / Lucky Doll / Yamakatau / …and more


<Festival Price>

Free (*Some festival contents will charge a fee)

Those who wish to participate in the festival must register in advance ( Select content does not require registration.

<Official Event Website>

<Social Media>


<Related Websites>

MOSHI MOSHI NIPPON (Available in English, Japanese and Chinese)





  • 2 Months Until MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA—What Exactly is This Festival? (Fashion · Food)

    01.February.2018 | FASHION / FEATURES / FOOD

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now. But what kind of event is MOSHI MOSHI NIPPON FESTIVAL? Let’s take a look at past events and see the kind of exciting things you can expect to experience there.

    <Click here for Part One – Music & Experience >



    The MOSHI MOSHI NIPPON FESTIVAL is an event centered around Japanese fashion, music, anime, food and lifestyle. It’s part of the “MOSHI MOSHI NIPPON” project which aims to promote and deliver Japanese pop culture to the world from fashion to music, food, anime and more.


    The first festival was held in 2014 and saw more than 15,000 people attend, and since then the attendance rate has increased every year. The festival has also been taken out of Tokyo and overseas on a world tour.


    ■Popular food from across the whole of Japan!
    In 2016, Japan’s biggest food event, Niku Fes, was held outdoors at the MOSHI MOSHI NIPPON FESTIVAL. A total of nine restaurants rolled up to the festival, including “Kanzaki Jukuseiniku Kakunoshin,” a winner of 3 awards. Every restaurant stall was constantly packed with long lines of people hungry for a taste of Japanese food. Sweets were also available, such as crepes themed around popular anime characters.

    What kind of food can you expect to try this year? Look forward to finding out!



    ■Flea market & fashion show

    The flea market is held every year and is a place where you can buy personal items of real models managed by ASOBISYSTEM. It’s an irresistible event for fans and an always hugely popular area with products in short supply. In 2015, the World Cosplay Summit was featured on stage at MOSHI MOSHI NIPPON FESTIVAL. The spectacular runway saw avid cosplayers dressed up as characters from a wide selection of series.



    Lots of kawaii & girly booths!

    A lot of girls in with the trends of today make their way to MOSHI MOSHI NIPPON FESTIVAL. In the past, there’s been a nail art service where you didn’t need to book, and there’s even been a hair removal salon – something which you normally can’t experience as carefree as this. There’s plenty of content at the festival that’s immensely popular with girls every year. This year, we will be holding the “Harajuku Kawaii Market” at the Laforet Museum in Harajuku! Prepare yourself to become cute just by attending!

    Until last year, the MOSHI MOSHI NIPPON FESTIVAL has been annually held at the Tokyo Metropolitan Gymnasium. But that’s about to change this year as we up our game and take the event around Harajuku and Shibuya. This year’s festival is fittingly titled MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, so expect to see us delivering Japanese culture to the world from Harajuku & Shibuya.


    The festival is free for foreigners, but you’ll need to register in advance. Registration is now open.

    We’ll be rolling out more details about the event via the MOSHI MOSHI NIPPON website and across our social media, so follow us and keep up to date so you don’t miss anything!





    Running: Saturday March 24, 2018 – Sunday March 25, 2018

    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya &amp; Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist

    Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities /

    Inbound Services / and more


    Price: Free (select areas will charge a fee)



    Official Event Page:




  • 2 Months Until MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA—What Exactly is This Festival? (Music · Experience)

    31.January.2018 | FEATURES / FES

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now. But what kind of event is MOSHI MOSHI NIPPON FESTIVAL? Let’s take a look at past events and see the kind of exciting things you can expect to experience there.


    The MOSHI MOSHI NIPPON FESTIVAL is an event centered around Japanese fashion, music, anime, food and lifestyle. It’s part of the “MOSHI MOSHI NIPPON” project which aims to promote and deliver Japanese pop culture to the world from fashion to music, food, anime and more.


    The first festival was held in 2014 and saw more than 15,000 people attend, and since then the attendance rate has increased every year. The festival has also been taken out of Tokyo and overseas on a world tour.


    Live performances from Japan’s biggest artists

    The MOSHI MOSHI NIPPON FESTIVAL has seen performances from some of the most popular artists in Japan, including CAPSULE, an electronica duo that includes Yasutaka Nakata, who are a prominent existence in the club scene around world; and Kyary Pamyu Pamyu, a pop icon and international sensation. In 2016, iconic Japanese idol group, as well as RAM RIDER – an artist active in many fields including as a DJ, producer and music provider – took to the stage, along with a host of other artists also popular inside and outside Japan.




    ■Traditional Japanese performances & culture experience workshops
    The festival showcases the charm of Japanese culture with performances from a diverse range of groups, such as ouen-za, who use original choreography in the form of traditional Japanese dancing to create a unique kind of performance; TAKARABUNE, who perform Awa Dori to give life to a new Japanese artform; and KIRIE, who put on art performances based on Japanese myths and fairy tales. Experience traditional Japanese culture hands-on by getting dressed in traditional Japanese clothing or trying out the Awa Odori dance. Try your hand at a calligraphy lesson or traditional Japanese wagakki instruments, get painted in yuzen komon body art, or see ink wash paintings. There’s plenty of workshops for everyone to enjoy, whether you’re a foreign tourist or Japanese local, all of which embrace the old days of Japanese culture.


    DSC5545 copy

    The Symposium gathers brings a diverse selection of prominent figures from managers and cultural figures to creators and musicians for talk sessions. Hear from the top dogs of various industries – including managers who are successful around the world and prominent in the inbound and outbound marketplace – and their thoughts on the Tokyo of today, Japan in the future, and how Japan should promote the charm of its culture overseas.



    Until last year, the MOSHI MOSHI NIPPON FESTIVAL has been annually held at the Tokyo Metropolitan Gymnasium. But that’s about to change this year as we up our game and take the event around Harajuku and Shibuya. This year’s festival is fittingly titled MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, so expect to see us delivering Japanese culture to the world from Harajuku & Shibuya.


    The festival is free for foreigners, but you’ll need to register in advance. Registration is now open.


    We’ll be rolling out more details about the event via the MOSHI MOSHI NIPPON website and across our social media, so follow us and keep up to date so you don’t miss anything!




    Running: Saturday March 24, 2018 – Sunday March 25, 2018

    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya &amp; Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist

    Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities /

    Inbound Services / and more


    Price: Free (select areas will charge a fee)



    Official Event Page:


  • Event Registration Now Open! MOSHI MOSHI NIPPON FESTIVAL 2018 to be held in Shibuya

    29.January.2018 | FEATURES / FES

    This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town.


    <Find Japan’s Kawaii♡ “Harajuku Kawaii Market”>

    Location: Laforet Museum Harajuku

    Time/Date: March 24th-25th at 11:00-19:00 (subject to change)

    main58 copy

    <This picture shows a past event>

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based booths available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. On stage, we will have models who are active in magazines catered to the Harajuku Style, influential figures popular across social media, and more! We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!



    <Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL”>

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

    Time/Date: March 24th-25th at 14:00-21:00 (subject to change)


    Over at Tower Records Shibuya, we will host a music event for young up-and-coming artists in the Japanese music scene. A range of artists and people from the music media who have hooked up with talented new musicians will become official curators at the event and recommend promising artists. MOSHI MOSHI NIPPON, who promote Japan’s pop culture to the world, will join forces with each curator and create an exciting stage.




    <Enjoy Hanami Early in Shibuya at “MOSHI MOSHI NIPPON Market”>

    Location: Shibuya CAST.

    Time/Date: March 24th-25th at 12:00-18:00 (subject to change)


    We will set up a fun market at SHIBUYA CAST. where you can enjoy Japan’s symbolic cherry blossoms while eating traditional Japanese food and matcha sweets and drinking sake. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.




    <Tie Links With the Gods of Harajuku at “MOSHI MOSHI ENNICHI”>

    Location: Onden Shrine

    Date/Time: March 24th-25th at 12:00-18:00 (subject to change)


    A traditional day held at Onden Shrine is ‘Ennichi’. Look forward to strolling along the festival walk and tucking into some festive food at the indispensable food carts, trying your luck at the classic yo-yo fishing, and more. We will also set up a stage at the shrine where you can listen to traditional Japanese gagaku, or ancient imperial court music, as well as a character DJ festival where many different well-known characters will perform. You’ll be spoiled for choice on where to begin at the festival, and there’s plenty for both kids and adults to enjoy.




    Register & Receive an Original Bag!

    People that register in advance for the event will receive an original bag as thanks. But be careful, as we only have a limited stock, so don’t forget to register early.




    How to Register

    You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

    Register here!

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.






    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya & Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities / Inbound Services / and more


    Price: Free (select areas will charge a fee)

    Click following site to register:

    Official Event Page:


  • MOSHI MOSHI NIPPON FESTIVAL 2018 to be held in Shibuya!

    10.November.2017 | FES / SPOT

    Every year, we here at MOSHI MOSHI NIPPON hold one of Tokyo’s biggest festivals: “MOSHI MOSHI NIPPON FESTIVAL in TOKYO.” We’re happy to announce that the next MOSHI MOSHI NIPPON FESTIVAL will be held on Saturday March 24th and Sunday March 25th next year.


    Until last year, the event was routinely held at Tokyo Metropolitan Gymnasium in Setagaya. But that is about to change, as next year’s festival will be held in Shibuya centered around Harajuku! “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” will be even bigger and better as we deliver to the world Japanese culture from Shibuya and Harajuku.


    MMN Festival 2018 will taken place across a huge list of shops, venues and more around the Shibuya and Harajuku area. You’ll be able to witness and experience Japanese culture to the fullest – from music to fashion, food, kawaii and traditional culture, tourist information and more – at various locations around town. For more details, be sure to keep up to date with our website and don’t forget to follow us on our social media pages.


    We look forward to seeing you in Shibuya and Harajuku on March 24th-25th for a new kind of Japanese festival!




    Date: March 24, 2018 and March 25, 2018

    Location: Harajuku area, Laforet Museum, Tower Records Shibuya, SHIBUYA CAST., and more! (TBA)

    Event Website:

    MMN Facebook:

    MMN Twitter:


    28.November.2016 | FEATURES / MUSIC

    Starting from November 24, MOSHI MOSHI NIPPON FESTIVAL 2016 a festival that has focused on Japanese culture from diverse areas lasted 4 days. On the last day, artists who are prominent overseas came to perform! 



    KIREI and KAIEN artistically performed with the theme of “wa (Japanese culture)”  kicked off the day on YAGURA stage and AMIAYA and Una appeared at the DJ booth. The epic performance of DJ created fervent atmosphere and brought the excitement to MOSHI FES Day 2. 




    Taiko (Japanese drums) and Shakuhachi (baboo flute) were the first to perform on the MOSHI MOSHI stage. With their powerful sound of drums, everything quickly became quiet and the audience were enthralled by their performance. After the opening show, DJ RAMRIDER remixed different famous Japanese songs from diverse fields. The dynamic music from games to anime captivated the crowd at once. 







    Attarashii Gakkou Leaders appeared on stage. Their unique performance and MC gave a strong impression on many visitors. They also had a vigorous movement and brilliant voice that echoed throughout the venue. TEMPURA KIDZ  performed next on stage. Having a humorous dance and performance, they intrigued the crowd by singing 6 songs nonstop. Without allowing the audience to calm down, denpa gumi inc took on the stage. They performed their famous songs “W.W.D”, “Denden passion” and their new song “saisai kouchou!”. Attarashii Gakkou Leaders and Denpa Gumi inc collaborated on stage as NEO JAPONISM. It was a performance that could only been seen at the event.


    Japan’s well known store such as “Nishi-Azabu Kenshiro” and “Kyoto Kimora Tetsu” gathered to the “Nippon Umai Yokocho” at the event. Many visitors were thrilled to eat the hot dumplings and juicy matsuzaka beef burger. People also enjoyed the event through  the food culture of Japan. 


    Since yesterday, the venue has been set up with many intriguing booths. One of the most popular booths among foreign visitors was “Experience Japanese Culture Booth “WABI-SABI” which enables visitors to experience Japanese traditional culture. In the Japanese calligraphy and kimono workshop, many foreigners were enjoying the interactive experience. Many fans came running for the tickets to meet the famous models at the booth. 



    On the Yagura stage, DJ MARUKOME appeared on top of the yagura. Visitors were thrilled to see a unusual performance! Tokyo Performance Domo, a collaborative unit of Domo-Kun and Tokyo Performance Doll, stood next on the stage and taught domobics to the audience.  



    DAISHI DANCE feat. PAX JAPONICA GROOVE/ Housen delivered their beautiful melody on the MOSHI MOSHI stage. The mix of sensational melody of the PAX JAPONICA GROOVE’s synthesizer, Japanese instruments, Housen’s dance and DAISHI DANCE’s DJ created a wondrous atmosphere on stage. 

     s_mnp_9171 s_mnp_9093

    As the venue came into one, CAPSULE took on the stage. The concert begun with “Starry Sky” “AnotherWorld” and “More!More!More!”. The venue was full of energy that it was like an dance floor in the crowd and CAPSULE finished their stage with “Sugarless Girl”. 



    The last performer of the MOSHI festival is Kyary Pamyu Pamyu, who finished her 5th year anniversary’s world tour. While wearing bright red costume, Kyary performed the remix of “Kira Kira Killar” “CANDY CANDY” “PON PON PON” and “Ninjyari Ban Ban”. Foreign visitors were thrilled and reached its climax when she played “Tukema Tukeru”, a popular song overseas! “Say & Kou” performance was full of excitement and was the finale of the “MOSHI MOSHI NIPPON FESTIVAL 2016”. 

    “MOSHI MOSHI NIPPON FESTIVAL 2016” which toured around the world finished off the event in Tokyo. It became an world wide festival that delivered enthralling Japanese culture to the world. 



    Venue:TOKYO TAIIKUKAN (1-17-1 Sendagaya Shibuyaku Tokyo)

    Date:November 26th(Sat.) and 27th(Sun.) , 2016


    Photo by
    Masanori Naruse
    Shigeo Gomi
    Meguimi Suzuki

    Photo by
    Ryu Kasai
    Kenzi Unoki
    Kana Kurita

    Photo by
    Atsushi Fuji

  • MOSHI MOSHI NIPPON FESTIVAL – featuring Japanese culture including fashion, music and interactive – from Japan to the world!

    27.November.2016 | FASHION / FEATURES / FES / MUSIC


    MOSHI MOSHI NIPPON FESTIVAL 2016, a Japanese cultural event, kicked off their event on November 26. In addition to Japanese pop culture’s leading artists performing, there were hands on cultural experiencing booth and workshops. There were not only traditional and pop culture but also booth that presented Japanese advanced technology which made the event more exciting then before.


    On the first day, there were performance of beloved pop teen artists and collaboration of women’s fashion magazine on stage. The opening stage had the theme of “wa (traditional Japanese culture)”. The rhythmic sounds of Japanese drums and instruments kicked off its event.



    HR, a fashion magazine highly popular among high school students, had a fashion show on the main stage. Many models from HR took on the stage wearing mix of fashionable school uniform and casual clothes. Kane Dennis, “kawaii looking half model” appeared on the stage as a secret guest and was cheered by the audience.


    After the HR fashion show, TEMPURA KIDZ performed its lively dance with  kobito zukan’s characters.



    Zipper, a harajyuku girl’s beloved magazine, took on the stage. As the theme of “fluffy and sparkly”, Zipper’s model, Hinako Kitano, Ayumi Seto, Ano, Beck, Peko, and Kokoro Shinozaki walked on the runway and had a talk show that exhilarated the atmosphere. The Taiwan’s model, Kimi, also appeared on the stage and walke on the runway with other models.




    KERA, a goth loli styled magazine, delivered a thrilling show with 26 models such as Misako Aoki, Yu Kimura, and Hikari Shiina. It had an fashion show which collaborated with popular brands and announced the winner of “Lolita award”. MIPOM, a group of voice actor that published in KERA, appeared on stage. After the KERA’s show, “BAND MAID” a rock band dressed up in maid costume performed on stage. Since they are popular overseas, it created an lively atmosphere. BAND MAID performed their most popular “Thrill” and “alone” which captivated the audience.




    “mer” had a special show themed “Japanese culture is here!”. On the stage, famous models such as Rinko Murata and Saaki Shibata walked on the runway inspiring the audience by wearing trendy winter clothes.

    After the gorgeous stage of “mer”, Natsume Mito and PACMAN appeared on stage and sang “8 Beat Boy”. This was a dream collaboration come true!

    awa oirann marukome

    While on YAGURA stage, there was a show of bon odori and oiran entertainment which attracted the foreign visitors. In addition, Marukome Miso’s character, Marukome-Kun arrived as an DJ. The venue was thrilled to see Marukome spin his remix!

    img_5460 img_5459


    The intriguing content were not only on stage but also in the booth area. For example, there were booth that introduced experiencing “BIOHAZARD”a popular game created by the PlayStation®VR, operating drone, and interesting PACMAN that attracted Japanese people as well as foreigners. There were also booth that had experience hands on traditional Japanese culture. Calligraphy, Japanese instruments, and Japanese tea ceremony workshops were not only popular among foreigners but also Japanese visitors as well.



    On MATSURI stage, idol groups passionately performed outside that drove the cold away! Idols dj-ed during the “TOKYO OTAKU FESTIVAL”. There were idols that supported the event that energized the stage with their fans.



    On MOSHI MOSHI STAGE, Silent Siren, a girl rock band appeared on stage. With their cute looks, they performed 3 songs including “CherryBom” powerfully that fascinated that crowd.

    una x-girl


    “X-girl” the street girl’s mass brand and “Droptokyo” a web magazine collaborated with AMIAYA’s DJ. During the performance, AMIAYA had cool looking face and walked on the runway that cheered the audience.


    At the end of day 1, MOSHI MOSHI STAGE had every performer on stage. The festival will be also held today, Saturday 27th  at the same venue – Tokyo metropolitan gymnasium – don’t miss it!!!



    Venue:TOKYO TAIIKUKAN (1-17-1 Sendagaya Shibuyaku Tokyo)

    Date:November 26th(Sat.) and 27th(Sun.) , 2016


  • Harajuku’s Rilakkuma Fruits Cafe Entertains Customers With Projection Mapping

    28.March.2020 | ANIME&GAME / FOOD

    “HARAJUKU AR BOX -table projection mapping cafe-,” a cafe in Harajuku whose name speaks for itself, has announced its second collaboration with Rilakkuma to bring the new Rilakkuma Fruits Cafe which will open for a limited time from April 3, 2020 to June 28, 2020.


    The cafe’s first collaboration with Rilakkuma was in December last year. It was called “Korilakkuma Cafe: another me in the mirror” and earned itself many fans for its cute food and decor, but especially for its interactive tables which used projection mapping technology to have Rilakkuma and friends running around people’s tables.


    Harajuku’s Korilakkuma Cafe: another me in the mirror | Food Review:


    Fruit is the theme of the new Rilakkuma Fruits Cafe, which follows that Chairoikoguma and the other characters have gathered lots of nutritious fruit to fill up the belly of hungry Rilakkuma.



    Rilakkuma’s Fruit Salad – ¥1,590

    Get your fill of refreshing fruit from this fruit salad plate which has Rilakkuma poking his cute face out from behind it all. When you order this dish, you’ll need to touch the fruits that appear on the table to give them to Rilakkuma.

    Korilakkuma’s Apple Cheese Gratin – ¥1,690

    A combination of hot apple and melted cheese, you’ll find yourself addicted to the sweet and sour mix of flavours. Pick lots of apples with Rilakkuma and company with the projection mapping game. (*Serving April 3, 2020 – May 17, 2020 only)

    Chairoikoguma’s Orange Burger – ¥1,690

    The bun of this hearty burger is branded with Chairokoguma’s cute bear face. But what happens when you squeeze Rilakkuma’s orange? (*Serving May 20, 2020 – June 28, 2020 only)



    Rilakkuma’s Maku Maku Fruit Tree Parfait – ¥1,590

    Korilakkuma’s Maku Maku Strawberry Tree Parfait – ¥1,590 (Serving April 3, 2020 – May 17, 2020 only)

    Kiiroitori’s Maku Maku Peach Tree Parfait – ¥1,590 (Serving May 20, 2020 – June 28, 2020 only)

    For dessert, you have a selection of fruit-topped parfaits to choose from featuring Rilakkuma, Korilakkuma, and Kiiroitori.



    Rilakkuma & Friends Maku Maku Drinks – ¥790 / With Glass – ¥1,990

    Warm & Fluffy With Everyone Cafe Latte – ¥890

    Pick between one of the cold beverages, or if it’s a cold day, warm up with a hot drink. Feel warm and fluffy like Rilakkuma and his friends with a warm beverage after your parfait.


    Exclusive Merchandise & Bonus Items

    Pin Badges (9 Designs/Chosen Randomly) – ¥400

    Acrylic Key Rings (8 Designs/Chosen Randomly) – ¥500

    Get your hands on a selection of original merchandise too, including pin badges, acrylic key rings, and more.

    Stickers (4 Designs/Chosen Randomly)

    Coasters (4 Designs/Chosen Randomly)

    Book a table online in advance and receive one of four possible stickers. Order a drink at the cafe and get one of the four coasters!


    You’re sure to get your five-a-day when you dine at the Rilakkuma Fruits Cafe, opening for spring on April 3, 2020 in Harajuku.


    ©2020San-X Co., Ltd. All Rights Reserved.

  • Pompompurin Celebrates 24th Anniversary With Birthday Menu at the Pompompurin Cafe

    27.March.2020 | ANIME&GAME / FOOD

    Sanrio’s popular character Pompompurin is celebrating his 24th anniversary at three branches of the Pompompurin Cafe in Harajuku, Yokohama, and Umeda with a special birthday menu that will be served for the whole month of April.


    A special celebratory menu for the floppy-eared golden retriever

    The official date for Pompompurin’s birthday is April 16. The birthday menu line-up includes two food items, a drink made in collaboration with popular Japanese picture book author Yukako Ohde, and some novelty gifts.


    Birthday Menu

    Happy Birthday Flower Bouquet Bisque – ¥1,590 (Before Tax)

    This cute bisque soup has Pompompurin and Muffin holding a colourful boquet made from broccoli and mashed potatoes made to look like roses. It has a rich but mild flavour, and is both adorable and filling.

    Happy Birthday Strawberry Mousse – ¥790 (Before Tax)

    The strawberry mousse has a fluffy texture and refreshing, sweet taste. It can be eaten as it is or drizzled with the accompanying raspberry sauce.

    Yukako Ohde x Pompompurin Lemonade – ¥550 (Before Tax)

    Take a sip from this delicious lemonade from a straw adorned with a cute, warm illustration of Pompompurin by Yukako Ohde.


    Exclusive Anniversary Novelty Gifts

    Lunch Mat Design

    Customers who dine at any of the three cafes during the anniversary celebration will receive a free lunch mat.

    Coaster Designs

    And those who order the lemonade will receive a coaster with designs illustrated by Yukako Ohde. The designs are different at each branch of the Pompompurin Cafe. You can also receive another special coaster if you spend over ¥1,000 each (tax included) at Pompompurin Cafe Umeda and KIDDY LAND Osaka Umeda. Simply show your receipts at the cafe.


    ©1996,2020 SANRIO CO., LTD. APPROVAL NO.S605291

  • Gluten-Free Vietnamese Bánh Mi Baguettes Sold at the New Bánh mi Tokyo

    20.March.2020 | FOOD

    In Vietnamese cuisine, a Bánh mi is a baguette stuffed with various ingredients and served as a sandwich. It’s a popular meal in Vietnam, and in recent years has seen an appearance in Japan.

    Bánh mi Tokyo opened in Gaiemmae, Tokyo on March 16, 2020. They serve bánh mi with a Japanese taste, and their bread is made from 100% rice flour with no artificial flavourings or purified sugar.


    Bánh mi are generally made with lard or margarine, but at Bánh mi Tokyo, they are made with with ingredients with good-quality oil content like rice koji sweet sake and nuts, which give them a richness and creaminess and remove things like trans-fats that are a burden on the body. This also greatly cuts calories and other fats too.

    Mackerel Curry Bánh Mi

    All bánh mi overflow with original flavours, from the chicken-filled “Standard Bánh Mi” to the “Mackerel Curry Bánh Mi” which is made with curry flavoured grilled mackerel, “Five Spice Char Siu Bánh Mi” stuffed with juicy pork belly, and more.


    Bánh mi Tokyo also serves high-quality original coffees which are a must-try together with your bánh mi

  • MUUN SEOUL: Harajuku’s Korean Cafe Serving Instagrammable ‘Fatcaron’ Macarons

    19.March.2020 | FEATURES / FOOD

    MUUN SEOUL is a cafe located along Tonchan-dori Street in Harajuku that serves Instagram-worthy South Korean food.

    Photo by Nagisa Kobayashi @popo_318

    Photo by Nagisa Kobayashi @popo_318

    The cafe sells “fatcarons,” a South Korean-style macaron which have proven very popular with young women in Japan.

    Photo by Taeco @taecostagram

    Fatcarons are larger than the standard macaron. They are topped with things like strawberries, given marble textures, and more to give them a cute appearance. MOON SEOUL serves many different varieties, all of which are standout compared to normal macarons.

    Photo by Sara @__sar310

    But the fatcaron experience at MOON SEOUL isn’t complete without ordering the drink above. It’s strawberry milk flavoured, but the milk is whipped until it’s fluffy, giving it a taste like no other strawberry milk you’ve tried. It also has sliced strawberries inside and on top, so if you love strawberries, you’ll love this.

    Photo by Yuina @popochan726

    You can order your fatcarons for takeout too in a clear takeaway box so you can go have a dessert picnic with your friends, and get a great photo of them all together too.

  • Harajuku’s KAWAII MONSTER CAFE Begins Spring Fair ‘KAWAII×Sakura×Easter 2020’

    16.March.2020 | FOOD

    If you’ve never heard of the KAWAII MONSTER CAFE in Tokyo, then you’re going to want to visit by the time you see what they’re cooking up for spring.


    This year, the cafeーwhich is based on the idea of customers being inside the stomach of a giant monster that’s eaten Harajuku wholeーis holding a spring fair entitled “KAWAII×Sakura×Easter 2020” which is running from March 13 to April 26. The menu line-up incorporates elements of Japanese spring with a colourful Harajuku twist, from Easter to cherry blossoms.


    *Menu item names have been translated from Japanese

    Colourful Pop Burger Cock-A-Doodle-Doo Monster – ¥1,680

    This new chicken monster burger is stuffed full of delicious goodness, including sukiyaki.

    Cherry Blossom Bloom Rice – ¥1,300

    The year is 2020, and spring has arrived in Japan. This Earth-inspired blue rice has cherry blossom coloured cheese fondue dolloped on top of it which is sat on a bed of black curry. The spicy curry has delicious burnt caramel inside it.

    Tropical Bibimbap – ¥1,200

    Bibimbap, the soul food of South Korea. This colourful version is topped with edible flowers and cherry blossom wheat-gluten bread, giving it that springtime feeling. The specially-made monster furikake gives the dish a real spicy kick.

    UFO Doughnut Pancakes – ¥1,200

    These chewy in-house made doughnuts are filled fat with strawberries, mikan, lemon mousse, and strawberry ice cream. Doughnut pancakes are the latest gourmet indulgence in Harajuku.

    Sakura Mousse Piyo Piyo Cake – ¥980

    Aka-chan is the name of this newborn monster chick, whose cute face is made from cherry blossom mousse.

    Pastel Easter Sakura Rabbit Parfait – ¥2,400

    Wearing a cute pointy hat and a colourful dress, this sakura Easter bunny is caked in strawberry, orange, and melon flavoured cream, strawberry ice cream, panna cotta, Japanese pudding, fresh strawberries, and raspberry sauce.


    A trip to Harajuku this spring isn’t complete without a visit to the KAWAII MONSTER CAFE, so don’t miss out on their spring fair.

  • Shiseido Parlour to Open New Restaurant at WITH HARAJUKU in Tokyo

    15.March.2020 | FOOD

    Shiseido Parlour, a pioneer of Japanese-style Western cuisine, has announced that it is opening its new restaurant and lounge Shiseido Parlour The Harajuku on the 8th floor of WITH HARAJUKU, a shopping centre located in front of Harajuku Station in Tokyo, on April 25, 2020.

    Goshu no Sosai With Seasonal Ingredients

    Main Dish

    Shiseido Parlour The Harajuku breathes new life into the Japanese-style Western cuisine that has been cultivated in Ginza for 100 years, serving up a new prix fixe-style fixed price menu that elevates the taste, smell, and appearance of the seasonal ingredients used, from a Japanese way of thinking. This food can be enjoyed with a glass of one of the main wines selected by the restaurant’s sommeliers, high-quality tea, and more.


    Meals are enjoyed even more by the view offered at the restaurant, where you can see shrine groves of Meiji Jingu Shrine.

    Main Dining

    Forest Dinner (Chef’s Recommendation) – ¥12,000 (Tax Included)

    The design concept for the restaurant interior is forests. The restaurant promises a relaxing atmosphere like that of being wrapped amongst the mighty trees of the woods, the cool air blowing, and the rays of the sun spilling through the trees.


    The interior design was created by Kazuya Ura, a Japanese architect who was involved with the building plan for the Kyoto State Guest House. The restaurant lounge features glass art on the wall which captures the image of sunlight filtering through the trees. This was created by Japanese glass designer Ikko Itabashi.


    The chic red lounge offers a view of the garden terrace and faces the direction of Akasaka. Tuck into appetisers and desserts and enjoy sipping on a drink. This is a great place to sit after your meal or for meeting up with someone.


    If you’re visiting Harajuku during your trip to Japan, why not pop into the new Shiseido Parlour The Harajuku?

  • MOSHI MOSHI ROOMS Opens Sentō Bathhouse and Sumō-Themed Fusion Accommodation Called ‘DOSUKOI’

    09.March.2020 | SPOT

    MOSHI MOSHI ROOMS is located in the heart of Harajuku’s tourism welcomes travellers from all over the world to immerse in Japanese culture in a way they’ve never experienced before. The cherry blossom-themed accommodation SAKURA is a blooming success throughout the year and ORIGAMI’s mesmerizing and clever designs never fail to make tourists crease their necks in amusement. 


    The third Japanese culture accommodation has stomped into MOSHI MOSHI ROOMS as a fusion of sumō wrestling and sentō bathhouse culture called ‘DOSUKOI’. The word dosukoi is phrase that sumo wrestlers shout out to get hyped up – perfectly summing up your excitement as you explore this spectacular fusion world from corner to corner. From a giant sumō hand to a historical sentō bathtub with a magnificent mural artwork scenery, the entrance, living room and sentō-style bathing area is overflowing with originality.


    Living Room

    The entrance to the living room is themed around a sentō bath. The tiled roof and traditional entranceway noren fabric dividers will be the first thing to welcome tired travellers. 

    A giant sumō hand overshadows the light on the ceiling, representing the tsuppari striking technique used by sumō wrestlers. The furniture, including the soft sofa, rug and chairs, is white and beige to represent the colour of the sumō ring. 

    The relaxing room is punctuated with powerful illustrations of sumō wrestlers that cover the wallpaper. 



    The round bathtub is made from Japanese cypress wood and is large enough to fit 3-4 people – perfect to soak off your tiredness with friends and family. A large wall painting (mural)  of a grand ocean view dominated by Mount. Fuji stretches across the wall. A purple curtain is suspended above the circular bath, representing the mizuhikimaku curtain which hangs above a sumō ring. 

    The dressing area is equipped with a fridge and chair like a traditional bathhouse. DOSUKOI guests will also find complimentary bath salts which are a gift.

    The grand mural is an original piece by Kiyoto Maruyama – one of Japan’s three remaining sentō mural artists. This graceful painting was created using a large and smaller brush. As you admire the bold colours and fine details of this rare art, which is fading away as society progresses, you will be sent on a journey back through time. 



    The spacious sleeping area consists of two levels, each of which has enough room for two people to sleep. The room also has another bed in storage, meaning that up to five guests can stay. 


    Sink and Toilet

    The separate sink area is equipped with a hair dryer. There is also a Japanese Washlet toilet with multiple functions. 


    Amenities and Extras

    The kitchen is fully equipped with cooking utensils, a microwave, refrigerator and all the daily essentials. 

    After a long, relaxing hot soak, put on a light yokozuna yukata robe and you’ll feel just like a sumō champion. There are also many amenities and items that fit with the DOSUKOI theme. 

    MOSHI MOSHI ROOMS isn’t just a hotel but is also the perfect party space for you and your friends to get together. As the cold days are still with us, how about warming up in a toasty sentō-style bathtub with your friends?

  • J-Pop Group Perfume to Open Fashion Pop-Up Shop ‘Perfume Closet’ at Laforet Harajuku

    16.February.2020 | FASHION / MUSIC

    Worldwide famous Japanese pop group Perfume are taking their fashion project “Perfume Closet” to Laforet Harajuku where it will run in a pop-up shop from February 20-26 this year.


    Perfume Closet is a fashion project helmed by Perfume which aims to connect with fans through Perfume’s music by making outfits. This is the fourth time Perfume Closet has opened, and will feature a line-up entitled “Perfume Closet 2020SS” which is part of what Perfume are calling “Phase 2,” which started in January this year and centres on clothing. It follows on from “Phase 1” which featured a line-up of miscellaneous items.

    SATIN COMBI TRENCH COAT – ¥49,500 (Tax Included) / FLOWER PLEATS DRESS – ¥44,000 (Tax Included)

    SHEER COMBI KNIT ¥17,600 (Tax Included) / 2 WAY PLEATS SKIRT ¥35,200 (Tax Included)

    RELAX WEAR (LADIES) – ¥16,500 (Tax Included) / PLEATS SLEEVE TEE (WHITE) – ¥9,900 (Tax Included) / SHEER COMBI RELAX PANTS – ¥22,000 (Tax Included)

    The pop-up shop will stock a plethora of items made by the Perfume members, who worked on the designs, chose the materials, and crafted the silhouettes. It includes everything from coats to one pieces, blouses, bottoms, as well as unisex items men can wear too like pants, shirts, and more.


    Fans of Perfume and fans of Japanese fashion aren’t going to want to miss out on the new Perfume Closet, open for one week only starting next Thursday!

  • IKEA Harajuku to Open in April 2020 as IKEA Japan’s First Central Tokyo Branch

    15.February.2020 | SPOT

    IKEA Japan has announced the opening of its first central Tokyo branch. Located inside WITH HARAJUKU, and just a 1-minute walk from Harajuku Station, the store will officially open its doors on April 25, 2020.


    Harajuku is the hub of Japanese youth fashion culture, and is known the world over as one of the main tourist spots for those travelling to Tokyo. IKEA is taking its Swedish roots and planting them in the ground of central Tokyo with its spacious new storeーwhich will also have its own cafe.


    If you’re travelling to Tokyo, make sure to pay IKEA Harajuku a visit during your inevitable Harajuku shopping spree.

  • Japan’s First Muslim Eyelash Extension Salon ‘Crazy Beauty’ Opens in Shibuya

    11.February.2020 | FASHION

    Japanese eyelash extension salon Crazy Beauty has announced its efforts to strengthen its services to cater towards its increasing number of Muslim customers. The salon released a new list of policies in English including using no pork-derived ingredients in its glue, a comment about the alcohol level of its glue, and more.

    “Muslim Welcome” is the name of this new initiative launched by Crazy Beauty with support from the Made in Japan Halal Support Committee.

    Prayer Space

    Crazy Beauty provides prayer mats and has a space for its Muslim clients to pray.


    Consideration For Muslim Customers

    Since Muslims are not able to use products with alcohol in them, Crazy Beauty provides Halal-certified Clean Shu! Shu! Neo, which has alkali ions in it that kills bacteria, and it also cleans and smells since. Crazy Beauty also uses MOMA Water, officially recognised by JAKIM in Malaysia. Customers can also enjoy Halal-certified tea after their session.


    Muslim Welcome Eyelash Policies

    ・Our salon uses medical grade glue that does not contain pork-derived ingredients.

    ・The medical-grade glue used in our salon contains a small amount of alcohol.

    ・A spare space can be used for prayer purposes.

    ・Prayer mats are available upon request.



    If you’re a Muslim and looking to experience Japan’s beauty scene, then be sure to check out Crazy Beauty to see everything they have to offer.

  • Visiting @cosme TOKYO in HarajukuーThe Place That Satisfies All Of Your Makeup & Cosmetic Needs

    04.February.2020 | Uncategorized

    @cosme TOKYO is a new flagship store that opened in front of Harajuku Station in Tokyo on January 10, 2020.


    @cosme is a web portal centred on makeup and cosmetics. Offering a wealth of beauty information from a number of perspective, the website lets you see the latest trending items in the makeup world from the word on the streetーby letting people comment on and rank itemsーoffers solutions to skincare and makeup-related problems, and more.

    @cosme TOKYO is the first-ever physical store by @cosme. Its floor space spans over 1,300 square meters where it houses an enormous selection of cosmetics and makeup products, from inexpensive and affordable quality items to luxury brands. Since opening, it has become the talk of the town in Harajuku.


    It’s comprised of three floors, each with their own highlights. Let’s go and check it out.


    1st Floor: A Hall of Fame for the latest most popular cosmetics

    When you walk into the first floor area, the first thing that’s sure to catch your eye is the incredible “Best Cosmetic Award Tower,” a collection of items that have have won past cosmetic awards for being the best. All the cosmetics are stacked up high in their own little display case.

    As you proceed further across the shop floor, there is the “@cosme Weekly Ranking” corner which ranks the most popular items on the website for that week, so customers can always know what products are the best to incorporate into their makeup and beauty routine.

    But perhaps the centrepiece of @cosme TOKYO is the “Tester Bar,” where customers are free to try out products using the puffs and cotton pads provided. There’s also a tap and sink for rinsing. You can’t deny how great this service is; without worrying about others, you can try out all the cosmetics to your heart’s desire and then buy them if they’re to your liking.


    There are also smart lockers so you can lock your things away, allowing for your hands to be free while you test makeup and shop. But it doesn’t stop there, as there’s even a foreign currency exchange machine which caters for 85 currencies in 120 countries.


    2nd Floor: Men’s cosmetics, beauty equipment, and more

    Up on the second floor, you’ll find another area that ranks products, this time the ones with the most sales at @cosme TOKYO. Everything is displayed in such a way that it’s easy to find products as they are separated by base makeup, mascara, lipsticks, and so on. You’ll find pop artwork hand drawn by the staff to highlight products, so enjoy comparing and considering all the different items.

    Recently in Japan, men’s products have been garnering attention, and so @cosme have created an entire section dedicated to male and unisex makeup items. Picking out makeup with your partner is goals, and now it’s finally becoming a reality.

    Another area that’s popularーwith both Japanese people and foreignersーis one that stocks cosmetics made with naturally-derived ingredients from Japan, as well as products with Japanese-style packaging. It’s perfect if you’re looking for Japanese-specific items or for gifts and souvenirs.

    Also on the second floor are beauty mirrors so you can check yourself out as well as two Tester Bars, so you can try out products here too.

    If you have kids, you can drop them off in the kid’s area while you shop. There’s also bread-feeding rooms and places for changing diapers. They have it all!


    3rd Floor: A place to relax exclusive to @cosme app users

    The third floor is home to a lounge that can only be used by those who have the @cosme app installed on their phone. It can be used for relaxing or for hanging out with friends. It’s hard to find a such a quiet and relaxing place like this so close to Harajuku Station.

    If you want to retouch your makeup, there’s a powder space you can do that for free, as well as oxygen boxes. This floor is packed full of different great services.


    @cosme also has its own points system. One point equals one yen, and you get five for just visiting the store.


    Anyone and everyone can enjoy a fun and easy shopping experience


    Each product in the store has a JAN code on it which when scanned at one of the tablets in store will give you information about that product in multiple languages, including English, Simplified/Traditional Chinese, and Korean. This goes for the map of each floor too, so you can find out what each floor offers without getting lost.

    @cosme TOKYO also has free Wi-Fi, and can also ship products around Japan. It offers a comprehensive shopping experience that caters to both Japanese and foreign customers.

    You’re sure to find many items you like when visiting @cosme TOKYO, so you can’t miss out on visiting if you’re travelling to Harajuku or Tokyo. Enjoy shopping!

  • Japan’s First CBD Shop ‘HealthyTOKYO’ to Open in Harajuku in February

    29.January.2020 | FOOD / SPOT

    HealthyTOKYO is set to open as the first shop in Japan specialising in the selling of CBD oil, and it’s doing so in Harajukuーone of Tokyo’s most famous towns that’s at the forefront of trends and pop culture. It is both a shop and a cafe.


    CBD oil has seen a spike in sales over the past year. Made from hemp, research shows that there are many health benefits to using CBD. The main gains are from helping reduce stress, relieving pain, improving sleep, and helping prevent skin inflammation.


    CBD is used by mixing it with food or drink. It’s also been recognised as having an effect as an ingredient in cosmetics and creams. While CBD oil is legal in Japan, the country’s law is strict when it comes to traces of THC, and so only allows oils with 0%.

    As well as the oil itself, HealthyTOKYO will also stock a variety of vegan sweets and drinks containing CBD. The food line-up includes vegan-friendly cheesecake, mont blanc, and gateau chocolate, as well as gluten-free lasagne, amongst many other things. For drinks, there’s a variety of organic matcha, coffee, and more. A lot of these foods and drinks can be ordered with CBD oil too.


    HealthyTOKYO brand CBD products all use naturally derived CBD oil, and the shop offers degrees of strength and different flavours too. They sell cosmetics, creams, and other products too.


    If you’ve been looking for CBD while in Japan, or even vegan-friendly or gluten-free foods, then make sure you pay a visit to the country’s first CBD shop and cafe in Harajuku.