2 Months Until MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA—What Exactly is This Festival? (Fashion · Food)

01.February.2018 | FASHION / FEATURES / FOOD

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now. But what kind of event is MOSHI MOSHI NIPPON FESTIVAL? Let’s take a look at past events and see the kind of exciting things you can expect to experience there.

<Click here for Part One – Music & Experience >



The MOSHI MOSHI NIPPON FESTIVAL is an event centered around Japanese fashion, music, anime, food and lifestyle. It’s part of the “MOSHI MOSHI NIPPON” project which aims to promote and deliver Japanese pop culture to the world from fashion to music, food, anime and more.


The first festival was held in 2014 and saw more than 15,000 people attend, and since then the attendance rate has increased every year. The festival has also been taken out of Tokyo and overseas on a world tour.


■Popular food from across the whole of Japan!
In 2016, Japan’s biggest food event, Niku Fes, was held outdoors at the MOSHI MOSHI NIPPON FESTIVAL. A total of nine restaurants rolled up to the festival, including “Kanzaki Jukuseiniku Kakunoshin,” a winner of 3 awards. Every restaurant stall was constantly packed with long lines of people hungry for a taste of Japanese food. Sweets were also available, such as crepes themed around popular anime characters.

What kind of food can you expect to try this year? Look forward to finding out!



■Flea market & fashion show

The flea market is held every year and is a place where you can buy personal items of real models managed by ASOBISYSTEM. It’s an irresistible event for fans and an always hugely popular area with products in short supply. In 2015, the World Cosplay Summit was featured on stage at MOSHI MOSHI NIPPON FESTIVAL. The spectacular runway saw avid cosplayers dressed up as characters from a wide selection of series.



Lots of kawaii & girly booths!

A lot of girls in with the trends of today make their way to MOSHI MOSHI NIPPON FESTIVAL. In the past, there’s been a nail art service where you didn’t need to book, and there’s even been a hair removal salon – something which you normally can’t experience as carefree as this. There’s plenty of content at the festival that’s immensely popular with girls every year. This year, we will be holding the “Harajuku Kawaii Market” at the Laforet Museum in Harajuku! Prepare yourself to become cute just by attending!

Until last year, the MOSHI MOSHI NIPPON FESTIVAL has been annually held at the Tokyo Metropolitan Gymnasium. But that’s about to change this year as we up our game and take the event around Harajuku and Shibuya. This year’s festival is fittingly titled MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, so expect to see us delivering Japanese culture to the world from Harajuku & Shibuya.


The festival is free for foreigners, but you’ll need to register in advance. Registration is now open.

We’ll be rolling out more details about the event via the MOSHI MOSHI NIPPON website and across our social media, so follow us and keep up to date so you don’t miss anything!





Running: Saturday March 24, 2018 – Sunday March 25, 2018

Time: 11:00-21:00 (subject to change)

Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

Support: Shibuya-ku / Shibuya-ku Tourism Association

Location: Shibuya &amp; Harjauku area (Tokyo)

Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist

Information Center / Onden Shrine / Tower Records Shibuya

Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities /

Inbound Services / and more


Price: Free (select areas will charge a fee)

Pre-Registration: https://mmnf2018.peatix.com/


Official Event Page: http://fes18.moshimoshi-nippon.jp

Twitter: https://twitter.com/moshi_fes