Mito Natsume, Yutaro, MAGiC BOYZ will perfom at MOSHI FESTIVAL in LAFORET harajuku! Check the contents!

01.March.2018 | FASHION / FES / SPOT

It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here. This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.


What’s more is that this year’s festival is free for all to enter! But you need to register in advance, so don’t forget. Click here to register.


The MMN Festival will take place in four main locations: Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine.




Let us introduce to you the contents of the show & live at Laforet Harajuku.

Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based contents available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!



Tobidase! Picture Book Show 〜Storytime With Mito Natsume〜

Natsume Mito will host her very first fashion show which she will also participate in. The show’s theme is centered on Natsume Mito’s favourite book, Bulldog Tantei to Kieta Hoshi by Tomonori Taniguchi (BUNKEIDO Co., LTD.) The line-up will bring to life the world of this picturebook through fashion. Natsume Mito will read the book aloud while models Akari Abe, Aino Kuribayashi, Saki Shibata,Yuri Suganuma, Ema Tanioku, Eri Tanioku ,Chie Tsuji and Rinko Murata will light up the stage and capture the essence of the story with their outfits.



FASHION: Mynavi Baito presents Challenge Award

Wakamono no Honki no Chosen(Big Challenge of the youth) is a project presented by Mynavi Baito. The wakamono (The youth) this time will challenge themselves to create kawaii part-time work outfits to the world. It will take place on the Harajuku Kawaii Market stage where models Yuri Suganuma, Mei Nagasawa, and Anna Yano will wear the actual outfits! Be sure to check out this stage event created by the youth.



FASHION: Saki Shibata × Rinko Murata

This show will take place onstage at the market selling personal items from Saki Shibata and Rinko Murata! The two of them will give a lecture on styling points such as introducing co-ords using the items on sale at the market and suggestions on possible co-ords you could create with them. And of course, you’ll be able to purchase their everyday clothes there too! The personal items that will be exhibited are scheduled to go up on the event website in advance so don’t forget to check them out.




LIVE: Amato Danshi

Amato Danshi (a.k.a Ama Dan) are a six-member idol group themed on the world’s trending sweets set to perform on stage. As well as their Laforet stage performance, there will also be a booth at Shibuya Cast selling sweets recommended by Ama Dan themselves. Sweet lovers should make sure to check out both the performance and the booth!


Amato Danshi「シュークリーム」





MAGiC BOYS are a hip-hop group made up of three high school students MCs Toma, Ryuto and Mahiro, and elementary school student DJ Jo. The young quartet are growing fast: they have collaborated with recognized Japanese rappers as well as up-and-coming artists, and have received support from music providers. Their eyes are set on heading out into the world with rap!





Registration for the event is free of charge!

To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

Click here to register.

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.




Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).





Official site:

Harajuku Kawaii Market: