New Performers Added to Festival Line-Up! At Tower Records-Nemuri Haru, Monari Wakita and at Laforet Harajuku-Noah Sato, Yoshiaki and Michi!


The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.


Register Here:


This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists set to the perform as well as the content and activities to be held at each location.




<Harajuku Kawaii Market presented by Mynavi Baito>

Location: Laforet Museum Harajuku (Laforet Harajuku 6F)

Themed on the concept of “Find Japan’s Kawaii♡,” you will turn into a kawaii girl in this area simply by turning up with a selection of fashion, beauty, fortune-telling, DIY and more.


Three additional performers have been added to the festival’s line-up. They include Noah Sato, Yoshiaki and Michi.



Noah Satou will join model Ren Koseki on stage to introduce their recommended spring cosmetics. The two of them use a lot of cosmetics as seen in their online videos where they test them out, so they are set to showcase their recommended products.




Yoshiaki and Michi will feature on stage with Youtuber Megane, whose appearance has already been announced. The three of them will host a talk show discussing their private lives as popular models and Youtuber respectively.



It has also been announced that Megane , Yoshiaki and Michi will join the flea market where personal items of the on-stage performers will be sold, including Natsume Mito, whose appearance has become the talk of the town. Expect to see an array of items from the performers you can’t buy anywhere else.



■Harajuku Kawaii Market presented by Mynavi Baito

Location: Laforet Museum Harajuku


March 24th Performers

・MC: Yuri Suganuma / Rei Maruyama

・Fashion & Talk Stage (Alphabetical Order):

Akari Abe / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Saki Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanioku / Chie Tsuji / Mei Nagasawa / Fusedy / Michi / Natsume Mito / Rinko Murata / Megane / Anna Yano / Yoshiaki

・Live Performance: Amato Danshi


March 25th Performers

・MC: Yuri Suganuma / Rei Maruyama

・Fashion & Talk Stage (Alphabetical Order):

Ellie / Rikako Oya (Babyriads Japan) / Chamereon Takeda / Ren Koseki / Noah Satou / Saki Shibata / Hikari Shibata / Ema Tanioku / Mei Nagasawa / Rinko Murata / Anna Yano / Yuna Yabe / Yutaro

・Live Performance: Amato Danshi / MAGiC BOYZ


・Personal Item Flea Market Participants: Ren Koseki / Hikari Shibata / Yuri Suganuma / Ayumi Seto / Ema Tanioku / Eri Tanioku / Chie Tsuji / Natsume Mito / Rinko Murata/ Michi/Megane / Anna Yano / Yuna Yabe/Yoshiaki





<Featuring Japanese new music「MOSHI MOSHI MUSIC FESTIVAL」>

Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop

Down on B1F in the CUTUP STUDIO, influential artists and music media companies that have hooked up with many promising artists and new talent will become official curators of this special stage event together with MOSHI MOSHI NIPPON (MMN) to host an exclusive showcase of must-see up-and- coming artists. Also, up on the rooftop, MMN will oversee an idol stage event with a line-up consisting entirely of idol groups that MMN want to recommend to international audiences. It will be jam-packed full of Japanese ‘kawaii.’





Performing artists added to the line-up include Nemuri Haru and Monari Wakita. They will appear on the “Live Natalie meets MOSHI MOSHI NIPPON” stage which features a list of artists chosen by Natalie Music, Japan’s number one music news site, that best represents the concept behind the MOSHI MOSHI NIPPON Project.



In addition, music artist MANON has been announced as the opening act of the event, who has garnered much attention from mindful music listeners.




Four new idol acts have also been added to MMN’s “MOSHI MOSHI IDOL SPECIAL” stage: QUEENS, Nankini!, C-Style, and Kus Kus. They are ready to bring even more excitement together with the already announced 8 other idol groups.



Location: Tower Records Shibuya B1F / Rooftop


March 24th Performers:

・Opening Act



・Spincoaster Stage

Mizuki Ohira / SIRUP / The Wisery Brothers /SIR UP/The Wisely Brothers


・WREP BATTLEFIELD presents Batotsuku (19:00 START)

MC: Zeebra / Hachi Moji


MC BATTLE: MC Seishain / MC MIRI/Kizal / SAM / SHO GEN / Datemegiri / TKdakurobuchi / NillNico / 8×8=49 / FRANKEN / Yuma / (+one more artist TBA)



QUEENS / Kus Kus / CY8ER / C-Style / Jewel☆Neige / Nankini! / Yamakatsu / …and more



March 25th Performers:

・Live Natalie meets MOSHI MOSHI NIPPON

Atarashii Gakkou no Leaders / SHE IS SUMMER / Nemuri Hary / MISMOPE / Luby Sparks / Monari Wakita



APPARE! Harajuku / Sakadori Hasshinkyoku / C-Style / sora tob sakana / NEO JAPONISM / Lucky Doll / Yamakatsu / …and more





<Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”>

Location: Shibuya Cast

The theme of this market is to experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, sweets and sake, and enjoy the stalls selling fresh Japanese produce and more. The market will offer a food experience only possible in Japan.




The “Moshi Moshi Kimono Salon” has been added to the festival. This rental kimono salon located in the Harajuku Tourist Information Center will have its own booth at SHIBUYA CAST where you can have a kimono fitted to enjoy hanami.


At the Don Quijote booth, they will sell must-have items for hanami, such as sake, as well as typical Shibuya souvenirs. “Shibu Fes” – the fashion event that takes over the streets of Shibuya – will also have its own booth where they will be handing out “fashion bonuses” that can be used when shopping (March 24th only).





<Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”>

Location: Onden Shrine

Traditional Japanese performance art, character DJs and more will take to the stage at Onden Shrine, a site steeped in tradition. Experience an array of food, drinks and workshops at this Ennichi event.





On stage, Satsumasendai Odoridaiko will put on a performance using Japanese instruments like the taiko drums and shinobue, as will TAKARABUNE, Japan’s only professional Awa Dori group, a traditional type of Japanese dance that boasts a history spanning 400 years.




A character DJ festival will also take place, with DJs dressed up as Shimockey and coroton.



In the Ennichi area, you’ll have the opportunity to learn the manners and etiquette of Japanese shrines, get involved in a workshop to sculpt amezaiku animal candy, and learn how to make a kawaii mizuhiki cord which is used to tie envelopes. MOSHI MOSHI ENNICHI is overflowing with fun and exciting content that can be enjoyed by locals and overseas visitors alike.




<Entry to the Festival is Free!>

All four main areas of the festival are free to enter. However, there are some places that require you to register beforehand, so we recommend signing up in advance. Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!



<Festival Date>

24 March 2018 – 25 March 2018

<Festival Time>

11:00-21:00 (Subject to Change)


MOSHI MOSHI NIPPON Executive Committee


Shibuya City / Shibuya City Tourism Association


TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.


Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory /Amato Danshi / Maidreamin / Don Quijote Co., Ltd.

<Content Partners>

Gurunavi, Inc. / Airbnb Inc. /Natalie / Spincoaster / WREP

<Festival Locations>

Shibuya & Harajuku Area (Shibuya-ku, Tokyo)

<Main Locations>

Laforet Museum Harajuku / SHIBUYA CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

<Festival Contents>

Experienced-Based Content / Live Performances / Fashion / Participative Content / Tour Services / Inbound Services / …and more


<Festival Price>

Free (*Some festival contents will charge a fee)

Those who wish to participate in the festival must register in advance ( Select content does not require registration.

<Official Website>

<Social Media>



<Related Websites>

MOSHI MOSHI NIPPON (Available in English, Japanese and Chinese)