MMN Festival: Wear Kimono, Experience a Maid Café, Eat Matcha Sweets & More at SHIBUYA CAST!

07.March.2018 | FEATURES / FES / SPOT

It’s finally March, which means MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA (MMN Festival) is almost here.

 

This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

 

This year’s MMN Festival is free for all to enter! But don’t forget: you must register in advance to attendClick here to sign up.

 

This year’s main locations at the MMN Festival are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine. All locations are free to enter upon registering in advance.

 

In this article, we’ll take a look at what content you can expect to see at SHIBUYA CAST.

 

Going to SHIBUYA CAST at the MMN Festival means you can enjoy Hanami early in Shibuya. Gaze at cherry blossoms while indulging in some traditional Japanese food, matcha sweets, sake and more. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

 

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FOOD: kyo Baum

A lottery draw will be held to win souvenirs and items from Kyoto! You will receive the hugely popular matcha flavoured sweets “Kyo Baum” from Kyoto’s famous “Kyo Baum” shop. Make sure to get involved with the lottery draw!

 

Kimono Salon Yumenoya

FASHION: MOSHI MOSHI Kimono Salon Produced by -YUMENOYA-

The “MOSHI MOSHI Kimono Salon” is run by the MOSHI MOSHI BOX Harajuku Tourist Information Center, and it’s set to head to Shibuya Cast! You can rent your very own kimono and have it fitted for you. And of course, you can head on out wearing your rented kimono. You’ll be able to take some great photos if you go to the event area at Onden Shrine wearing your kimono!

 

TOUR: Airbnb Experience Tour 

An official tour has been prepared for the event. Not only will you be taken around the event venues, but introduced to recommended spots around them too. There’s even a tour available with a popular model as your guide! Full details will be made available on the website, so don’t miss out.

 

No.1 Maid Café group maidreamin

MOE KAWAII EXPERIENCE: No.1 Maid Café group “maidreamin”

The number one maid café group “Maidreamin” will make its way to Shibuya Cast’s multi-purpose hall! This is your chance to relax freely and at ease at a maid café, whether you’ve visited one before or never had the courage to enter. Get your hands on original Maidreamin merchandise, enjoy a drink, join in with an omajinai and cast a spell to make your drink even more delicious, dress up and have your photo taken chekki-style with a maid, and more! There’s also something special planned that you can’t get anywhere else.

 

Comment From the Maids: We made our animal parfait even better at the end of February and it’s already become popular for being so cute. At maidreamin, our maids will serve an original limited-edition menu for all the goshujin-sama and ojou-sama coming to MOSHI MOSHI NIPPON so they can experience ‘moe kawaii’♪ Look forward to our limited menu that you can’t taste anywhere else♪

 

Amato Café

FOOD & EXPERIENCE: Amato Café

The “Amato Café” will open in Shibuya Cast offering a selection of sweets recommended by Japanese male idol group Amato Danshi!

 

Look forward to trying “Kabedon Chocolate,” “Amato Danshi Collaborative Okashi,” and more.

 

FOOD & DRINK: MEGA Don Quijote Shibuya Honten

Stocked to the max with a multitude of Japanese drinks, great souvenirs and more!

 

If you’re looking to buy the latest craze in Japan then look no further!

 

Register for Free Entry into MMN Festival!

To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you and present on the day of the event.

 

Click here to register.

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

MOSHI MOSHI NIPPON FESTIVAL 2018

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

 

■Information

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

Official Event Page: https://fes18.moshimoshi-nippon.jp/

 

RECOMMENDED ENTRIES

  • MMN Festival: Popular Models, Youtuber & Fortune-Tellers to Appear at Laforet Harajuku!

    02.March.2018 | FASHION / FEATURES / FES / SPOT

    It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here. This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

     

    What’s more is that this year’s festival is free for all to enter! But you need to register in advance, so don’t forget. Click here to register.

     

    The MMN Festival will take place in four main locations: Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine.

     

    Let us introduce to you the contents of the talk show & fortune at Laforet Harajuku.

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based contents available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

     

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    TALK:Fusedy × Ren Koseki

    Illustrator Fusedy, who released the manga Kimi no Ude no Naka wa Sekaiichi Atatakai Basho in February to popular success, will hold a talk on “Love” with Japanese model Ren Koseki. Fusedy will also talk about Ren’ai Gaku (“Love Studies”) from the manga, and there will be a Q&A session with both of them where they will offer love consultation to people that send in their questions prior to the talk. If you’re having doubts or difficulties with love, then be sure to sign up at the link below.

    URL:https://goo.gl/forms/05ofoTaKi94bkBy43

     

     

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    TALK :Megane

    Popular Youtuber “Megane” has been invited as a guest to a talk show that will hosted by Rei Maruyama and Yuri Suganuma who will pry Megane to discuss things people usually would not know about. You can also propose your own questions for Megane to

    answer on stage! Send your questions here: https://goo.gl/forms/uDAJAry9rUUM40au1

     

     

     

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    TALK: Saki Shibata × Ayaka Segawa × Rei Maruyama

    Saki Shibata, Ayaka Segawa and Rei Maruyama are all close friends in their personal lives. Each of them is active in a certain field: one is a performer, another is an artist and nurse, and the other is a model. In this talk, the three of them will mutually discuss their lines of work. Performer Rei Maruyama will tell some jokes, and we she might even tell us about something the three of them have talked about in private! Don’t miss thir upfront and honest unfolding in a talk where you can get to know them in a way you can’t on social media!

     

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    TALK: Rikako Ōya × Ellie × Yuri Suganuma × Ema Tanioku × Yuna Yabe

    A host of models will offer tips & tricks on taking Instagram-worthy photos as well as a range of how-to’s! The line-up includes Rikako Ōya (Babyraids Japan) who has an article series on MOSHI MOSHI NIPPON, Ellie, Yuri Suganuma, Ema Tanioku and Yuna Yabe will look at cuts from each of their posts will checking their Instagrammable points. And don’t miss out on the tour that will be held by Yuri Suganama and Ema Tanioku after the event that is related to their featured articles.

     

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    FORTUNE-TELLING: Chamereon Takeda × Mei Nagasawa

    Mei Nagasawa, who is a lover of all things spiritual, will have her fortune told for romance and work by Chamereon Takeda. The constellations will also be ranked on stage in relation to one’s fate for love! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh.

     

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    FORTUNE-TELLING: Chamereon Takeda × Hikari Shibata

    Hikari Shibata will have her fortune told by Chamereon Takeda through horoscopes. There will also be a horoscope ranking for April for everybody that attends the session! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh!

     

    Registration for the event is free of charge!

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

    Click here to register.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

     

    MOSHI MOSHI NIPPON FESTIVAL 2018

     

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

     

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official site:https://fes18.moshimoshi-nippon.jp/index.html

     

  • Mito Natsume, Yutaro, MAGiC BOYZ will perfom at MOSHI FESTIVAL in LAFORET harajuku! Check the contents!

    01.March.2018 | FASHION / FES / SPOT

    It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here. This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

     

    What’s more is that this year’s festival is free for all to enter! But you need to register in advance, so don’t forget. Click here to register.

     

    The MMN Festival will take place in four main locations: Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine.

     

     

    ラフォーレ原宿

    Let us introduce to you the contents of the show & live at Laforet Harajuku.

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based contents available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

    img_laforet-01

    Tobidase! Picture Book Show 〜Storytime With Mito Natsume〜

    Natsume Mito will host her very first fashion show which she will also participate in. The show’s theme is centered on Natsume Mito’s favourite book, Bulldog Tantei to Kieta Hoshi by Tomonori Taniguchi (BUNKEIDO Co., LTD.) The line-up will bring to life the world of this picturebook through fashion. Natsume Mito will read the book aloud while models Akari Abe, Aino Kuribayashi, Saki Shibata,Yuri Suganuma, Ema Tanioku, Eri Tanioku ,Chie Tsuji and Rinko Murata will light up the stage and capture the essence of the story with their outfits.

     

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    FASHION: Mynavi Baito presents Challenge Award

    Wakamono no Honki no Chosen(Big Challenge of the youth) is a project presented by Mynavi Baito. The wakamono (The youth) this time will challenge themselves to create kawaii part-time work outfits to the world. It will take place on the Harajuku Kawaii Market stage where models Yuri Suganuma, Mei Nagasawa, and Anna Yano will wear the actual outfits! Be sure to check out this stage event created by the youth.

     

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    FASHION: Saki Shibata × Rinko Murata

    This show will take place onstage at the market selling personal items from Saki Shibata and Rinko Murata! The two of them will give a lecture on styling points such as introducing co-ords using the items on sale at the market and suggestions on possible co-ords you could create with them. And of course, you’ll be able to purchase their everyday clothes there too! The personal items that will be exhibited are scheduled to go up on the event website in advance so don’t forget to check them out.

     

     

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    LIVE: Amato Danshi

    Amato Danshi (a.k.a Ama Dan) are a six-member idol group themed on the world’s trending sweets set to perform on stage. As well as their Laforet stage performance, there will also be a booth at Shibuya Cast selling sweets recommended by Ama Dan themselves. Sweet lovers should make sure to check out both the performance and the booth!

     

    Amato Danshi「シュークリーム」

     

     

    img_laforet-11

    LIVE:MAGiC BOYZ

    MAGiC BOYS are a hip-hop group made up of three high school students MCs Toma, Ryuto and Mahiro, and elementary school student DJ Jo. The young quartet are growing fast: they have collaborated with recognized Japanese rappers as well as up-and-coming artists, and have received support from music providers. Their eyes are set on heading out into the world with rap!

     

    MAGiC BOYZ「DK GO!!!」

     

     

    Registration for the event is free of charge!

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

    Click here to register.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

     

    bag

     

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official site:https://fes18.moshimoshi-nippon.jp/index.html

    Harajuku Kawaii Market:https://fes18.moshimoshi-nippon.jp/event_laforet.html

     

  • Introducing Laforet Harajuku Booth Contents! MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    28.February.2018 | FASHION / FEATURES / FES / SPOT

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now.

     

    This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town. The venues for the MOSHI MOSHI NIPPON FESTIVAL  are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST, and Onden Shrine.

     

    かわいいマーケットロゴ

    Let us introduce to you the contents of the booths at Laforet Harajuku.

     

    Swag

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based contents available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

    DIY:Herbarium & Swag Workshop

     

    The Herbarium & Swag Workshop will combine the art of “herbarium” by collecting colourful dried flowers in bottles and “swags” which are wall decorations similar to wreaths made up of your favourite flowers. Each workshop will take place in the afternoon on the 25th. Get your hands on a stylish item perfect for interior decoration or as a gift to a friend.
    Check out the works by teacher Asami “Char” Tnabe here: http://she-mag.jp/diary/87798?wid=54525

     

    setoayumi

    DIY: Mug Workshop presented by Aymmy in the batty girls

    Apparel brand “Aymmy in the batty girls” are holding a workshop in the DIY area to make your very own original mug. You can design a kawaii mug with Aymmy’s logo, spring & summer items and more. There’s also a limited number of places to participate in a workshop together with Aymmy designer Ayumi Seto. Full details will become available on the event homepage!

     

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    FASHION:Tokyo Flea Market

    A flea market will be held selling personal items owned by the stage performers. You might even be able to get your hands on items featured in magazines and items worn by the performers on their social media! The list of participating performers in the flea market will be updated regularly so make sure to check it out!

    Flea Market Participants:Natsume Mito,Ayumi Seto,Yuri Suganuma,Hikari Shibata,Ren Koseki,Chie Tsuji,Ema Tanioku,Eri Tanioku,Anna Yano,Yuna Yabe…and more

     

     

    EXPERIENCE:Fortune-Telling Booth

    占い

    The fortune-telling area features booths for four different fortune tellers active in magazines and on TV! For ¥500 you can receive a 10-minute telling from an expert. Take advantage of this opportunity to find out for fate for April!

     

    BEAUTY: MEGA Don Quijote Shibuya Honten

    You can try out the latest products at the Don Quijote cosmetic booth, and if there’s any particular items you like then you can buy them. Get your hands on this year’s spring trend make-up before anyone else!

     

    マイナビバイト

    EXPERIENCE:My Navi Baito Booth

    Questionnaires related to part-time work as well as interviews will be held at the booth. Models performing on-stage will also drop by the booth! Full details will become available on the event page so be sure to check it out.

     

     

     

    Register & Receive an Original Bag!

    MOSHI MOSHI NIPPON FESTIVAL 2018

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

     

     

    How to Register

    You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

    Register here!

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official site:https://fes18.moshimoshi-nippon.jp/index.html

    Harajuku Kawaii Market:https://fes18.moshimoshi-nippon.jp/event_laforet.html

     

  • 2 Months Until MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA—What Exactly is This Festival? (Music · Experience)

    31.January.2018 | FEATURES / FES

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now. But what kind of event is MOSHI MOSHI NIPPON FESTIVAL? Let’s take a look at past events and see the kind of exciting things you can expect to experience there.

     

    What is the MOSHI MOSHI NIPPON FESTIVAL?
    The MOSHI MOSHI NIPPON FESTIVAL is an event centered around Japanese fashion, music, anime, food and lifestyle. It’s part of the “MOSHI MOSHI NIPPON” project which aims to promote and deliver Japanese pop culture to the world from fashion to music, food, anime and more.

     

    The first festival was held in 2014 and saw more than 15,000 people attend, and since then the attendance rate has increased every year. The festival has also been taken out of Tokyo and overseas on a world tour.

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    Live performances from Japan’s biggest artists

    The MOSHI MOSHI NIPPON FESTIVAL has seen performances from some of the most popular artists in Japan, including CAPSULE, an electronica duo that includes Yasutaka Nakata, who are a prominent existence in the club scene around world; and Kyary Pamyu Pamyu, a pop icon and international sensation. In 2016, iconic Japanese idol group Dempagumi.inc, as well as RAM RIDER – an artist active in many fields including as a DJ, producer and music provider – took to the stage, along with a host of other artists also popular inside and outside Japan.

     

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    ■Traditional Japanese performances & culture experience workshops
    The festival showcases the charm of Japanese culture with performances from a diverse range of groups, such as ouen-za, who use original choreography in the form of traditional Japanese dancing to create a unique kind of performance; TAKARABUNE, who perform Awa Dori to give life to a new Japanese artform; and KIRIE, who put on art performances based on Japanese myths and fairy tales. Experience traditional Japanese culture hands-on by getting dressed in traditional Japanese clothing or trying out the Awa Odori dance. Try your hand at a calligraphy lesson or traditional Japanese wagakki instruments, get painted in yuzen komon body art, or see ink wash paintings. There’s plenty of workshops for everyone to enjoy, whether you’re a foreign tourist or Japanese local, all of which embrace the old days of Japanese culture.

     

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    ■MOSHI MOSHI NIPPON SYMPOSIUM
    The Symposium gathers brings a diverse selection of prominent figures from managers and cultural figures to creators and musicians for talk sessions. Hear from the top dogs of various industries – including managers who are successful around the world and prominent in the inbound and outbound marketplace – and their thoughts on the Tokyo of today, Japan in the future, and how Japan should promote the charm of its culture overseas.

     

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    Until last year, the MOSHI MOSHI NIPPON FESTIVAL has been annually held at the Tokyo Metropolitan Gymnasium. But that’s about to change this year as we up our game and take the event around Harajuku and Shibuya. This year’s festival is fittingly titled MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, so expect to see us delivering Japanese culture to the world from Harajuku & Shibuya.

     

    The festival is free for foreigners, but you’ll need to register in advance. Registration is now open.

     

    We’ll be rolling out more details about the event via the MOSHI MOSHI NIPPON website and across our social media, so follow us and keep up to date so you don’t miss anything!

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Running: Saturday March 24, 2018 – Sunday March 25, 2018

    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya & Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist

    Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities /

    Inbound Services / and more

     

    Price: Free (select areas will charge a fee)

     

    Pre-Registration: https://mmnf2018.peatix.com/

    Official Event Page: http://fes18.moshimoshi-nippon.jp
    Twitter: https://twitter.com/moshi_fes

     

  • Event Registration Now Open! MOSHI MOSHI NIPPON FESTIVAL 2018 to be held in Shibuya

    29.January.2018 | FEATURES / FES

    This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town.

     

    <Find Japan’s Kawaii♡ “Harajuku Kawaii Market”>

    Location: Laforet Museum Harajuku

    Time/Date: March 24th-25th at 11:00-19:00 (subject to change)

    main58 copy

    <This picture shows a past event>

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based booths available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. On stage, we will have models who are active in magazines catered to the Harajuku Style, influential figures popular across social media, and more! We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

     

    <Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL”>

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

    Time/Date: March 24th-25th at 14:00-21:00 (subject to change)

    タワーレコ—ド

    Over at Tower Records Shibuya, we will host a music event for young up-and-coming artists in the Japanese music scene. A range of artists and people from the music media who have hooked up with talented new musicians will become official curators at the event and recommend promising artists. MOSHI MOSHI NIPPON, who promote Japan’s pop culture to the world, will join forces with each curator and create an exciting stage.

     

     

     

    <Enjoy Hanami Early in Shibuya at “MOSHI MOSHI NIPPON Market”>

    Location: Shibuya CAST.

    Time/Date: March 24th-25th at 12:00-18:00 (subject to change)

    渋谷キャスト

    We will set up a fun market at SHIBUYA CAST. where you can enjoy Japan’s symbolic cherry blossoms while eating traditional Japanese food and matcha sweets and drinking sake. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

     

     

     

    <Tie Links With the Gods of Harajuku at “MOSHI MOSHI ENNICHI”>

    Location: Onden Shrine

    Date/Time: March 24th-25th at 12:00-18:00 (subject to change)

    屋台イメージ

    A traditional day held at Onden Shrine is ‘Ennichi’. Look forward to strolling along the festival walk and tucking into some festive food at the indispensable food carts, trying your luck at the classic yo-yo fishing, and more. We will also set up a stage at the shrine where you can listen to traditional Japanese gagaku, or ancient imperial court music, as well as a character DJ festival where many different well-known characters will perform. You’ll be spoiled for choice on where to begin at the festival, and there’s plenty for both kids and adults to enjoy.

     

     

    熱狂する外国人

    Register & Receive an Original Bag!

    People that register in advance for the event will receive an original bag as thanks. But be careful, as we only have a limited stock, so don’t forget to register early.

     

     

     

    How to Register

    You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

    Register here!

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.

     

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya & Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities / Inbound Services / and more

     

    Price: Free (select areas will charge a fee)

    Click following site to register:https://mmnf2018.peatix.com/

    Official Event Page: http://fes18.moshimoshi-nippon.jp

    Twitter: https://twitter.com/moshi_fes

  • MOSHI MOSHI NIPPON FESTIVAL 2018 to be held in Shibuya!

    10.November.2017 | FES / SPOT

    Every year, we here at MOSHI MOSHI NIPPON hold one of Tokyo’s biggest festivals: “MOSHI MOSHI NIPPON FESTIVAL in TOKYO.” We’re happy to announce that the next MOSHI MOSHI NIPPON FESTIVAL will be held on Saturday March 24th and Sunday March 25th next year.

    MMNF2018im

    Until last year, the event was routinely held at Tokyo Metropolitan Gymnasium in Setagaya. But that is about to change, as next year’s festival will be held in Shibuya centered around Harajuku! “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” will be even bigger and better as we deliver to the world Japanese culture from Shibuya and Harajuku.

     

    MMN Festival 2018 will taken place across a huge list of shops, venues and more around the Shibuya and Harajuku area. You’ll be able to witness and experience Japanese culture to the fullest – from music to fashion, food, kawaii and traditional culture, tourist information and more – at various locations around town. For more details, be sure to keep up to date with our website and don’t forget to follow us on our social media pages.

     

    We look forward to seeing you in Shibuya and Harajuku on March 24th-25th for a new kind of Japanese festival!

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL in SHIBUYA 2018

    Date: March 24, 2018 and March 25, 2018

    Location: Harajuku area, Laforet Museum, Tower Records Shibuya, SHIBUYA CAST., and more! (TBA)

    Event Website: http://fes18.moshimoshi-nippon.jp/index_en.html

    MMN Facebook: https://www.facebook.com/msmsnippon/

    MMN Twitter: https://twitter.com/MOSHI2_NIPPON

RELATED ENTRIES

  • Interview: Internationally Popular Japanese Artist Chocomoo Talks About Upcoming Harajuku Exhibition

    23.January.2020 | SPOT

    A huge exhibition of Chocomoo’s artwork is set to adorn WITH HARAJUKU HALL from August 20 to September 28 this year for “Chocomoo EXHIBITION -OUR SECRET PARTY- Supported by WITH HARAJUKU.”

    Chocomoo is a Japanese artist born and bred in Kyoto. Her work is known for its originality and pop style which she draws in black and white. Her work has been used for clothing and apparel brands, for music artists, and for many other special collaborations with other companies. She is active internationally and draws huge popularity with Japanese women between the ages of 10-20. We have translated an interview with her which was just released.

     

    Chocomoo Interview

     

    “I’ve loved drawing ever since I was a kid. I’d draw in notebooks, sketchbooks. When I went to New York for the first time, too, I kept a sketch diary and would draw in the park. I was later asked by a guy who managed a gallery if I’d put my work on at his site.”

     

    It was there at that gallery exhibiting several of her works that the first buyer came by.

    “I sold my first piece of art. A piece of art drawn by an ‘ordinary person,’ not someone who was an active artist. It was about 30 dollars, if I recall, but I was super happy.”

     

    New York helped pave the way for Chocomoo to begin her first steps towards becoming an illustrator.

     

    She would post her art on her blog and social media, which was seen by singers and songwriters who got in touch with her. She penned artwork for their tour merchandise, album covers, and more. Recently, she collaborated with Italian car brand FIAT. They released 100 limited edition cars with her art on it. Japanese convenience store FamilyMart even sold umbrellas with Chocomoo’s illustrations on them. The reach of her work has no limits.

     

    “When I create a piece, I incorporate a lot of positive words into it in the hopes that it lifts people up.”

    One distinct aspect of Chocomoo’s art is the black and white monotone colouring. When asked why she draws in this way, she said: “I did calligraphy from elementary school to high school and was captivated by how we would write in black. When using black ink, it has a matte look to it, and when using black paint, it’s got a glossiness. I think that’s part of the reason why I do it.”

     

    This will be Chocomoo’s biggest exhibition. She is currently working on new material and looking into the details of the exhibition. Speaking about it, she said: “I want to try evolving in a way that’s me. I’m aiming to stimulate the people who come to see my work in a different kind of way.”

    She also commented on the ‘OUR SECRET PARTY’ part of the exhibition title. “It’s an exhibition of my work, but I want everyone to enjoy it like they would a party. There’s also new things to be discovered which you won’t no about unless you visit, so I put ‘secret’ in there.”

     

    Chocomoo was asked to give a comment on her future plans and goals. She said, with a smile: “I want to steadily keep doing what I’m best at without changing what I already have, but I also want my work to reach lots of children too. I’d be happy for them to colour in my work, and I want to challenge myself to making some kind of video format aimed at kids. After that, since I’ve already painted a car, I want to go bigger and paint an aeroplane!”

     

    Interview/Original Text: Naho Sotome (五月女菜穂)

    Photos: 大黒屋 Ryan 尚保

    English Translation: Joshua Kitosi-Isanga

     

    As Chocomoo looks to expand her portfolio and reach, we look forward to seeing what she has in store for her exhibition in Harajuku.

     

    ©2020 Chocomoo

  • Tokyo Otaku Mode TOKYO Collaborates With Hatsune Miku at Shibuya PARCO

    23.December.2019 | ANIME&GAME / SPOT

    Tokyo Otaku Mode Inc. is opening a pop-up shop in collaboration with Hatsune Miku at Tokyo Otaku Mode TOKYO which is located on the 6th floor of Shibuya PARCO in Tokyo.

     

    The shop will be open from December 27 until January 19 next year. Japanese illustrator hakusai is on board to illustrate the designs for the shop itself as well as the shop-exclusive merchandise. The design features Hatsune Miku, Megurine Luka, Kagamine Rin and Len, KAITO and MEIKO wearing traditional Japanese dress.

    Acrylic Stands – ¥1,200 Each (Before Tax)

    Mini Towels – ¥700 Each (Before Tax)

    There are 10 original and exclusive pieces of merchandise with various designs to choose from. Plus, customers who purchase over ¥3,000 (tax included) worth of items will receive a special Vocaloid sticker.

     

    The Snow Miku Sky Town store at New Chitose Airport in Hokkaido is also collaborating with the pop-up shop where they will sell select merchandise from Snow Miku Sky Town.

    Those of you looking to get your hands on some limited-edition Vocaloid goodies will want to roll on up to Tokyo Otaku Mode TOKYO before the pop-up shop closes.

     

    *The items shown in the photos above are of products in development. Actual products are subject to change.

    Art by hakusai  © Crypton Future Media, INC. www.piapro.net  

  • Harajuku’s Korilakkuma Cafe: another me in the mirror | Food Review

    21.December.2019 | FEATURES / FOOD / SPOT

    “Korilakkuma Cafe: another me in the mirror” is set to open in Japan’s hub of kawaii culture Harajuku on December 21 where it will run until March 22 next year.

     

    MOSHI MOSHI NIPPON received early access to the cafe, so we went together with Ruki from Spain.

    The cafe incorporates “interactive tabletop projection mapping” technology developed by Sony, which allows customers to enjoy their meals while playing together with the characters as they walk around their plates and tables.

     

    So what exactly does this look like…?

    Korilakkuma Cafe: another me in the mirror is located along Takeshita Street in Harajuku. Enter Takeshita Street and walk just a little bit to find HARAJUKU AR BOX. The entrance is pictured above.

    The cafe operates on a “pair seating” system, making it the perfect spot to go with your best friend or special someone♡

     

    The theme of the cafe is “another me in the mirror,” which sees Korilakkuma meeting another Korilakkuma inside of a mirror. When seated at your pair table, you’ll notice all of the Korilakkuma artwork adorning the cafe.

    When we sat down, the staff came and gave us a dolomite coasterーa gift for all customers who visit the cafe.

    When you place the coasters down on the table, that’s when the fun begins. Trace your finger around the table to play with Korilakkuma and company.

    Here is Ruki having Korilakkuma move around.

    When we had finished playing, the appetisers from our course menu arrived. It costs ¥2,500 per person, and you both have to order when ordering this course menu. You can pick from clam chowder or minestrone.

     

    If you thought that was it for the projection mapping, think again! The fun was only just beginning, as a new display came on the table when the plates went down.

    Ruki was completely enchanted by the sparkling food. It makes you feel like you’re inside of a picture book♡

    The salad was Caesar, and the minestrone was packed full of veg and ingredients, making it nice and filling.

     

    The next dish that was brought was the main. You pick one each of a main dish and dessert and share between two people.

    We ordered the “Omurice – Let’s Draw Together” (in Japanese: 一緒におえかきオムライス). Korilakkuma was wrapped up completely in an omelette blanket. The projection mapping comes on when you set this plate down too.

    Korilakkuma draws around the plate, and we got to join in too by decorating Korilakkuma’s blanket with drawings of Rilakkuma and Kiiroitori in ketchup.

    The mapping helps you with drawing by projecting an outline you can trace. Ruki did hers really well!

    As we forked into the omurice we found a cheeseburger underneath! The combination of the juicy cheese hamburger with the soft egg was to die for, and it becomes even more delicious and smooth when you pour over the cream sauce.

    Last up was dessert. We got the “Spell-Cast Pancakes” (in Japanese: パンケーキに魔法をかけて). The projection mapping cast a mirror onto the pancakes. Even more animations happen when you wave the brush you’re given on the table.

    The fluffy pancakes are topped with a hearty serving of cream. You can enjoy them as they are, but they’re delicious if you top them with the fruits, iced cream and nuts scattered around the plate too!

    Twin Korilakkuma Strawberry Milk – ¥990

    Korilakkuma Cafe au Lait – ¥890 (Served Hot Only)

    As well as the course menu, there are also special drinks you can order separately which come with another free and exclusive coaster.

    Sliding Mirror (Pink or Purple) – ¥1,200 Each

    Acrylic Key Ring (4 Designs/Chosen Randomly) – ¥500 Each

    Korilakkuma fans can expect to sift through a whole range of cafe-exclusive merchandise too, so be sure to check out what they’ve got in stock when you visit.

    Korilakkuma Cafe: another me in the mirror is Harajuku’s hottest new spot where you can enter the kawaii world of Korilakkuma. Pull up a seat and enjoy and interactive meal experience.

     

    ©2019 San-X Co., Ltd. All Rights Reserved.

  • Laforet Harajuku’s 2020 Fukubukuro Lucky Bags Are Not to be Missed

    20.December.2019 | FASHION / SPOT

    Laforet Harajuku has finally dropped details on its 2020 fukubukuro. Fukubukuro is a New Year custom in Japan where stores make up grab bags full of random items for people to purchase at a discounted price. Around 50 stores in Laforet are set to participate, with pre-orders now running until December 31, 2019.

     

    As always, the line-up this year is diverse, from the unique fukubukuro you can actually look inside to see what they have—which is a popular one every year—to the Laforet Gentei Fukubukuro which contains items exclusive to Laforet Harajuku, and more.

    Those who pre-order a lucky bag will receive one of two things: either a coupon to get a random free item at one of the eateries at the GOOD MEAL MARKET on the second floor, or a ¥200 discount voucher to spend at Laforet Harajuku.

    On New Year’s Day and January 2, a taiko performance by Yushima Tenjin Shiraume Taiko will take place at the first floor entrance to drum in the New Year.

    Around 70 stores in the shopping complex will also sell items at a special price between January 1 and 7 to celebrate 2020. Select stores will be handing out bag hooks in collaboration with the popular South Korean boy band SEVENTEEN.

     

    The “Look and Choose” Fukubukuro

    OLIVE des OLIVE (Floor 5F) – Set of up to 6 items priced at ¥7,700 (Tax Included) (Original Price: ¥25,000)

    Cosme Kitchen (Floor 1.5F) – Set of 7 items priced at ¥5,500 (Tax Included) (Original Price: ¥14,000)

     

    Laforet Harajuku Exclusives-Filled Fukubukuro

    POU DOU DOU (Floor 4F) – Set of 7 items priced at ¥13,200 (Tax Included) (Original Price: ¥56,000)

    la belle Etude (Floor B0.5F) – Set of 6 items priced at ¥11,000 (Tax Included) (Original Price: ¥70,000~¥80,000)

     

    Other Fukubukuro

    Ank Rouge (Floor 4F) – Set of 6 items priced at ¥16,500 (Tax Included) (Original Price: ¥50,000)

    jouetie (Floor 4F) – Set of 5 items priced at ¥11,000 (Tax Included) (Original Price: ¥39,600)

    This is just a small look at just some of the fukubukuro set to be sold, there are so many more to get your hands on. Start your 2020 year with some delicious discounts from Laforet Harajuku.

     

    *Contents subject to change without notice

    *Listed photos are select look only – more fukubukuro to be sold

  • FLOWERS BY NAKED 2020: Details Revealed For Tokyo’s Flower-Themed Art Event

    18.December.2019 | SPOT

    FLOWERS BY NAKED is an annual flower-themed art event held by NAKED Inc., and the company has announced its next run: FLOWERS BY NAKED 2020 – Sakura – will take place from January 30 to March 1 next year at Nihonbashi Mitsui Hall in Tokyo, where visitors can enjoy flowers an a wholly new kind of interactive experience. Tickets went on sale on December 17, 2019, and this event will mark its 5th anniversary of taking place in Nihonbashi.

     

    To date, FLOWERS BY NAKED has seen over 500,000 people attend the events, which have become a place for Instagrammable photos with over 660,000 posts made with the hashtag #flowersbynaked.

     

    2020’s theme is cherry blossoms, so to celebrate, NAKED has unveiled four key visuals for four gardens set for the event along descriptions. As visitors journey through the gardens, they will experience an immersive story melding the worlds of flowers and art.

    ■Prologue

    “When a butterfly telling the spring dances in the snowy winter world, the page is turned and the world changes from winter to spring.”

     

    This is where the story begins: where winter flowers bloom. But as the pages of the big book are turned, the space is transformed into springtime as the snow melts.

    ■Dandelion Hill

    “When you blow dandelion as if you were playing as a child, the fluff soars up to the sky with your old memories.”

     

    Watch as the scenery changes when you blow on the towering dandelions in this incredible interactive experience that combines real life with digital technology.

    ■Glowing Garden

    “In a shimmering space that seems to be lost in a kaleidoscope by a mirror, the sun shines even more.”

     

    When you step into this radiant garden which is lit by the pouring sunlight, it will seem as if the entire world around you glows with the fiery light of our burning star.

    ■OUSAI Garden

    “The fastest cherry blossom viewing space in Japan where you can enjoy the five senses, such as the blossoming cherry blossoms and the scent of spring.”

     

    The river seen at the beginning of the story leads to here, a holy cherry blossom garden watched over by an enormous pink cherry tree. There is plenty to interact with in this area for visitors to experience cherry blossoms with all five of their senses.

     

    Advance tickets for this event are now on sale, so don’t miss out.

  • A.T.A.D: Harajuku’s New adidas Store to Open in Collaboration With atmos

    18.December.2019 | FASHION / SPOT

    adidas Japan is collaborating with atmos—Tokyo’s streetwear and sneaker focused boutique—to open a new shop called A.T.A.D in Harajuku on December 20, 2019.

    adidas Japan has collaborated with countless artists to date, and this will be its first with atmos, together with whom it will showcase streetwear sneakers the likes of which people have never seen.

    A carefully selected line-up of adidas’ newest shoes will be displayed at the counter where customers order their shoes like they would a drink at a bar. They can pick the model, colour, and size, and can try them on before making a purchase. The current designs, logos and other items in the store were created by YAR, a creative studio spearheaded by Japanese graphic artist YOSHIROTTEN.

    The store also plans to sell items exclusive to A.T.A.D in collaboration with Japanese artists. More information will be posted on the store’s official Instagram page.

  • PLAYFUL KIRBY: Laforet Harajuku’s Newest Pop-Up Shop Offers Exclusives For Fans of Nintendo’s Popular Character

    17.December.2019 | ANIME&GAME / FASHION / FEATURES

    Fans of Kirby who are in Japan for the holiday season will be delighted to hear that the Kirby-themed pop-up shop “PLAYFUL KIRBY” finally opened at Laforet Harajuku today and will run until Boxing Day.

     

    When playing Super Smash Bros. there’s no other character I’ll pick but Kirby. If you love Kirby as much as I do, then you’ll be waiting no time at all to head to PLAYFUL KIRBY like I did after hearing that they’re selling a whole range of original and exclusive merchandise the likes of which Nintendo players have never seen before.

    The store itself is located on the second floor of Laforet Harajuku in Harajuku, Tokyo. You’ll spot it instantly with the Kirby-pink text wrapped around the walls of the entrance.

    Kirby’s pink colour fills the entire shop floor. Upon entering you’ll spot all the different items on offer, including fashion items, as well as various photo spots featuring Kirby’s cute face.

    There’s even a tiny Kirby door so that he can get into the shop! Be sure to find it if you visit.

     

    The original version of this pop-up shop first appeared two years ago, and enjoyed visits not only from game fans, both kids and adults who had never heard of Kirby before, or who had heard of him but never played the games. The fashion line-up was a result of fan demand to enjoy Kirby in a variety of different ways. A visit to PLAYFUL KIRBY is like being inhaled into his Dream Land.

    PLAYFUL KIRBY is centred on two collaborations. This includes a teaming-up with popular illustrator Shogo Sekine. When this pop-up shop was conceived, Shogo Sekine was at the top of the list for collaborations with the staff in charge. The staff agreed that mixing the worlds of Kirby and Sekine together would give rise to some seriously wonderful results. After much internal discussion and talks with Sekine, a whole line of merchandise was created.

    The items feature Sekine’s stylised typography, symbols, shapes and so on. Their subtle design means they can be used as both everyday items and nerdy fan items. They’re stylish while retaining the cute aspects of Kirby.

     

    The following items are the number one most recommended pieces of merchandise to pick up as chosen by the PLAYFUL KIRBY staff.

    Tote Bags Ver. 2 PINK STRIPE – ¥2,800

    These tote bags feature gradations of Kirby pinks. This design is also featured on a t-shirt you can pick up too. They’re both made with high quality fabrics.

    Sacoche Pouches (2 Designs) – ¥2,300 Each

    The “Copy” written on the sacoche pouches refers to Kirby’s ability to copy his opponents’ abilities and appearance. This design is also included on a variety of other merchandise pieces like a smartphone case and more.

    Blanket – ¥3,800

    At first glance, this blanket just looks like a stylish blanket with a floral print, but if you look closely you’ll spot Kirby blended in with the design. A perfect choice for the coming winter season.

    Plush Toy – ¥2,300

    Kirby had intended to put on his stylish t-shirt ready to go out, but he ended up looking just adorable.

    The store’s second collaboration is with Converse Stars, also showcasing an assortment of cute and fun items.

    Cap – ¥5,800 / Long T-Shirt (Medium/Large) – ¥7,800 Each

    Show off your love of Kirby with some simple but stylish unisex Kirby attire.

    Hand Towel – ¥1,200

    Another must-get item is this hand towel which keeps the roundness of Kirby’s head. Use at home or take it out with you!

    Stickers (3 Designs) – ¥500 Each

    Get your hands on these Laforet Harajuku-exclusive stickers with designs so cute you’ll want to collect them all!

     

    I spoke with the person in charge of the pop-up shop about the future of Kirby outside of the video game, and they told me that they plan to have more pop-up shops like this and open the opportunity for people to enjoy Kirby in a range of different ways while playing his games. For someone like me, who likes Kirby more than anything, I can’t wait to enjoy even more Kirby in the future.

    PLAYFUL KIRBY is open until December 26, 2019, so if you’re in Tokyo until then, make sure to pop on over to Laforet Harajuku.

     

     

    ▶︎Win Limited Edition Stickers

    MOSHI MOSHI NIPPON is holding a competition on our official Instagram, Twitter and Weibo pages for a chance to win limited edition stickers from PLAYFUL KIRBY.

    How to Apply: Follow us on social media and share/retweet our post about the competition for a chance to win 1 special sticker from PLAYFUL KIRBY. (Designs are chosen randomly.)

    These are limited edition stickers exclusive to PLAYFUL KIRBY, so don’t miss your chance to get one!

     

    © Nintendo / HAL Laboratory, Inc.

  • Peanuts x The Marc Jacobs Pop-Up Shop Opens at Shibuya PARCO

    17.December.2019 | SPOT

    A pop-up shop in collaboration with the Peanuts comic strip series starring Snoopy and The Marc Jacobs opened at GATE on the first floor of Shibuya PARCO today and will run until January 13, 2020.

    [Pre-Release Item] THE PEANUTS T-SHIRT: ¥21,000 (Before Tax)

    This special collaboration sees a line of apparel and items from The Marc Jacobs with gorgeous designs taken from the internationally comic strip series Peanuts by American cartoonist Charles M. Schulz.

    The pop-up shop is inspired by Snoopy’s dog house which when you step inside transports you into the wonderful world of Peanuts.

     

    The shop is also collaborating with the PEANUTS CAFÉ for three days between December 20-22. Attendees can get themselves a hot chocolate at the wagon located in front of Shibuya PARCO Koen-dori Street. The delicious drink is topped with chocolate chip cookies—a favourite of the Peanuts gang—and marshmallows.

    If you walk around the Center Gai, Dogenzaka and Koen-dori areas of Shibuya, you’ll spot posters plastered up to promote the pop-up shop. There are five designs featuring Snoopy, Charlie Brown, Lucy van Pelt, Linus van Pelt, and Peppermint Patty. If you scan the QR codes on each of the posters you can download respective wallpapers for each character for your smartphone.

     

    If you manage to scan all five of the QR codes, you’ll receive a special present when you show your phone at the pop-up store. This is running right now until December 30, 2019, so don’t miss out!

  • Kimono IN LAFORET 2020: Kimono Brands Galore to Gather at Event in Harajuku

    15.December.2019 | FASHION / SPOT

    Laforet Harajuku has announced that its next “Kimono IN LAFORET” kimono and furisode pop-up shop will run from January 4 to 22 next year.

    Iroca Kimono “Leopard Gecko” – ¥63,800 (Tax Included) / Half-Width Obi – ¥26,400 (Tax Included)

    Pure Silk Butterfly Black Cloth Furisode – ¥132,000 (Tax Included)

    Light Blue Dove Print Polyester Furisode – ¥128,150 (Tax Included)

    Eight brands will line the shelves of the annual pop-up shop, with kimono, furisode, accessories and more available for purchase, including new items.

    Model and actress Shen Tanaka features as the star of the main visual for Kimono IN LAFORET 2020, mixing colourful kimono with western clothing to create a unique look. Marie Higuchi, who was the stylist for the visual, has also released some dress advice for those who love kimono or those who are beginners and newcomers to the scene.

     

    Mixing kimono with the kind of regular clothing that screams you

    Marie Higuchi is a stylist who also writes columns in Nylon Japan and Sozen. Her advice can be used by both beginners and experts alike: by mixing kimono with some of your own clothing, you can simply and easily create a stylish look that’s you. This makes for a perfect outfit for a special occasion.

     

    Styling Point

    This outfit combines fishnet tights with sandals that have thick metallic soles to create an edgy kimono style. Using thick sandals makes them really stand out when wearing kimono, so you can easily incorporate them with any kimono you wear.

     

    Items Used

    Kimono/Obi/Other: iroca

    Haneri: C.H.O.K.O

    Obi Clip: conoco

     

    Styling Point

    The gorgeous flower head dress brings a strikingly elegant touch to the overall look of this outfit. Whether used with kimono or in your regular day-to-day outfits, it’s sure to bloom beauty with whatever style you go with.

     

    Items Used

    Kimono: MIKI SAKURA

    Head Dress: Atelier Senka

    One Piece Shirt: Ank Rouge (Laforet Harajuku Floor 4F)

     

    Styling Point

    Coloured turtlenecks are in right now for the current season in Japan, and this kimono look incorporates one underneath the kimono. The mix of loose socks and thick-sole sneakers really adds to the flavour of this style, even more so with the addition of personal items like the vinyl record headband and lip clutch bag which make it unique.

     

    Items Used

    Kimono/Obi: Tamao Shigemune

    Headband/Clutch Bag: SINZ (Laforet Harajuku Floor B0.5F)

    Other: Personal items

     

    If you’re looking for kimono and furisode when visiting Japan in January, be sure to hit up Kimono IN LAFORET at Laforet Harajuku, located in Tokyo’s fashion central: Harajuku.

  • Tokyo Sushi Restaurant Tsukiji Tamasushi Sasashigure Opens New Branch in Shibuya

    14.December.2019 | FOOD

    Edomae sushi restaurant Tsukiji Tamasushi Sasashigure, which is known for its strict use of organic ingredients, just opened its second branch in Tokyo Plaza Shibuya following its first branch in Omotesando Hills.

    Sasashigure is a type of sasanishiki rice grown completely organically without the use of any chemicals or fertilisers. It is grown by Akinori Kimura who is known for its “Miracle Apples,” the world’s first apples grown without pesticides.

     

    Sasashigure rice yields 40% less rice quantity in one-tenth hectare than regular rice, but it has a natural sweetness and elevate flavour, with each and every grain savoured in a mouthful.

     

    If you’re all for healthy eating and protecting the environment, and happen to be in Tokyo looking for some sushi, be sure to visit the new branch of Tsukiji Tamasushi Sasashigure in Shibuya.

  • WITH HARAJUKU: Shiseido to Open Beauty Parlour, Hair & Makeup Academy and More in Harajuku’s New Shopping Complex

    12.December.2019 | FASHION / SPOT

    Shiseido has announced that it will open three new facilities in WITH HARAJUKU—a shopping complex currently in development by NTT URBAN DEVELOPMENT CORPORATION in front of Harajuku Stationーin April 2020. This includes the new beauty parlour Beauty Square, the hair & makeup academy and studio SABFA*, and the restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU managed by Shiseido Parlour.

    *SABFA is a school managed by Shiseido for training professional hair and makeup artists

    Beauty Square will be located in the first floor as a place to discover beauty, have fun, and share experiences. As well as selling cosmetics, the facility will offer various beauty experiences using digital technology, and there will be a hair and makeup salon where customers can receive high quality service for a short period of time. By combining real experience with digital tech, Beauty Square hopes to bring in people of all ages and backgrounds from inside and outside Japan so that they can discover the fun of beauty and unlock their inner charm.

    SABFA on the second floor will be home to an all-new lecture and training facility as well as a photo studio. It will train educate and support the next generation of hair and makeup artists who will challenge the ideas of beauty and revolutionise the industry.

     

    SHISEIDO PARLOUR THE HARAJUKU is on the eighth floor where customers will be able to dine on French cuisine and indulge in line-up of wines carefully chosen by sommeliers. The restaurant overlooks Meiji Jingu, and its interior was designed by Kazuya Ura who designed the Twilight Express Mizukaze, a multiple unit sleeping-car excursion train operated by West Japan Railway Company.

     

    Be sure to visit WITH HARAJUKU when it opens in April next year.

  • Korilakkuma Cafe Opens in Harajuku With Projection Mapping Incorporated Dishes

    11.December.2019 | FOOD

    The all-new “HARAJUKU AR BOX -table projection mapping cafe-” will open in Harajuku, Tokyo on December 21, 2019. This permanent cafe incorporates “interactive tabletop projection mapping” technology developed by Sony. The cafe runs in a “pair seating” system and so tables must be occupied by two people. 

    The first collaboration to hit the cafe for its grand opening is with Korilakkuma. The collaboration is titled “Korilakkuma Cafe: another me in the mirror.” Customers will be able to enjoy their meals while playing together with the characters as they walk around their plates and tables through projection mapping technology.

     

    The theme of the cafe is “Korilakkuma inside a mirror,” which sees Korilakkuma meeting another Korilakkuma inside the mirror in a world of cats and cosmetics.

     

    Customers will be able to get their hands on a range of exclusive merchandise with original art illustrated for the cafe, as well as enjoy themed meals which come in the form of courses made to share between two people. They are free to choose an appetizer, main dish and dessert. *Course menu only – items not available to order separately

     

    Menu item names are translated from Japanese.

     

    Appetizers: Soup and Salad

    Welcome to the World Inside the Mirror! Soup & Salad

    There are two soups to choose from: clam chowder and minestrone. As a pair you can also order one of each.

     

    Main Dishes

    Omurice – Let’s Draw Together

    Chicken and Mushroom Cream Pasta Made Delicious With Magic!

    Friendly Twin Korilakkuma Burger (Available December 21 – January 19 only)

    There are five main dishes in total to choose from including those above.

     

    Desserts

    Spell-Cast Pancakes

    Crème Brûlée & Magic Mirror (Available December 21 – January 19 only)

    Heart-Filled Fondant Chocolate (Available January 20 to February 16 only)

    There are five desserts in total to choose from including those above.

     

    Drinks

    Korilakkuma Cafe au Lait – ¥890 (Served Hot Only)

    Korilakkuma Cocoa – ¥890 (Served Hot Only)

    Twin Korilakkuma Strawberry Milk – ¥990

    When you order a drink, you’ll get an original coaster too.

     

    Merchandise

    Pin Badge (6 Designs) – ¥400

    Folder Set – ¥500

    Sliding Mirror (Pink or Purple) – ¥1,200 Each

     

    There are lots of other exclusive pieces of merchandise to get your hands on too. Every customer will also receive one of two dolomite crystals.

     

    *All listed prices include tax. Photos are for illustrative purposes only.

    ©2019 San-X Co., Ltd. All Rights Reserved.

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