MMN Festival: Traditional Japanese Performance Art, Omatsuri Experience & More at Onden Shrine!

12.March.2018 | FEATURES / FES / SPOT

The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.

 

Register Here: https://mmnf2018.peatix.com

 

This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists set to the perform as well as the content and activities to be held at each location.

 

In this article, we’ll take a detailed look at the stage performances and booths you can expect to see at Onden Shrine.

 

穏田神社

The theme at Onden Shrine is “Tying Links with the Gods of Harajuku.” “Ennichi” is held at the traditional Onden Shrine. Stalls are a must-have at Japanese festivals, so you can expect to see plenty of them for the MMN Festival lined with food, offering classic activities such as yo-yo fishing, and more. A stage will also be set up at the shrine where you can look forward to seeing a traditional Japanese ‘taiko’ drum performance and more, as well as getting involved with the mizuhiki workshop where you’ll learn how to make your own decorative cord to tie envelopes with! Onden Shrine will be packed with content that can be enjoyed by kids and adults alike.

 

yumenoya tokyobon

STAGE CONTENT: YUMENOYA Ukon Takafuji Japanese Dance Show & Bon Odori

The “Takafuji Dance Company” is a pioneer of traditional Japanese dance that boasts a history of 100 years. Ukon Takafuji is the second generation of the company as well as the producer and chairman of “JAPAN CULTURE ENTERTAINMENT -YUMENOYA-” who is set to put on a traditional Japanese dance show. It is an “experienced-based” show meaning you yourself can join in to dance Bon Odori.

 

Not only will there be classic Bon Odori hits playing such as Tokyo Ondo, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji, a song co-produced with “COOL JAPAN TV” that has taken the world by storm online with a collective 100 million plays across video streaming platforms.

 

 

IMG_5655

STAGE CONTENT: Satsumasendai Odoridaiko

A Japanese drum (taiko) group made up of girls in their teens and 20s. Besides Japanese drums, their stage performance also captivates fans around the world with other traditional Japanese instruments such as the shinobue, as well as traditional Japanese dance.

 

 

創作舞踊集団寶舟

STAGE CONTENT: Awa Odori Dance TAKARABUNE

TAKARABUNE is a creative dance group of Awa Odori, a traditional type of Japanese dance that boasts a 400-year history, who challenge themselves to creating new possibilities for this traditional Japanese artform. You must not miss this stage performance by Japan’s sole professional Awa Odori dance group!

 

 

作法

BOOTH CONTENT: Learn Shrine Etiquette!

Staff will co-ordinate and teach you the manners and etiquette associated with shrines. It’s a great chance for newcomers to Japanese shrines and maybe even an opportunity for those in-the-know to learn about them again.

 

 

プロフィール画像

EXPERIENCE: Amezaiku Tsuruhuji

Last year’s amezaiku workshop was hugely well-received, so we’re bringing it back this year! You will learn how to sculpt rabbits, bears and other animals from candy, so be sure to try challenging yourself♪

 

 

sakura

EXPERIENCE: Kimusubi Mizuhiki Workshop

Mizuhiki are special cords that tie envelopes used for monetary gifts. Did you know that there are a lot of kawaii ones around recently? Mizuhiki artist Kaori Hunaki will hold a workshop at the booth where you can learn how to make your own kawaii mizuhiki!

 

 

Register for Free Entry into MMN Festival!

bag

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

 

How to Register

To access MMN Festival, you must register in advance. (Admission is free of charge. Select festival contents however will charge a fee.)

 

To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

 

Click here to register.

 

Please display your QR Code at each location on the day of the event.

 

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

 

■Information

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

Official Event Website: https://fes18.moshimoshi-nippon.jp/index.html

 

RECOMMENDED ENTRIES

  • New Performers Added to Festival Line-Up! At Tower Records-Nemuri Haru, Monari Wakita and at Laforet Harajuku-Noah Sato, Yoshiaki and Michi!

    09.March.2018 | FASHION / FEATURES / FES / FOOD / MUSIC / SPOT

    The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.

     

    Register Here: https://mmnf2018.peatix.com

     

    This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists set to the perform as well as the content and activities to be held at each location.

     

    ラフォーレ原宿

     

    <Harajuku Kawaii Market presented by Mynavi Baito>

    Location: Laforet Museum Harajuku (Laforet Harajuku 6F)

    Themed on the concept of “Find Japan’s Kawaii♡,” you will turn into a kawaii girl in this area simply by turning up with a selection of fashion, beauty, fortune-telling, DIY and more.

     

    Three additional performers have been added to the festival’s line-up. They include Noah Sato, Yoshiaki and Michi.

     

    佐藤ノア

    Noah Satou will join model Ren Koseki on stage to introduce their recommended spring cosmetics. The two of them use a lot of cosmetics as seen in their online videos where they test them out, so they are set to showcase their recommended products.

     

    ミチ

    よしあき

    Yoshiaki and Michi will feature on stage with Youtuber Megane, whose appearance has already been announced. The three of them will host a talk show discussing their private lives as popular models and Youtuber respectively.

     

    9めがね

    It has also been announced that Megane , Yoshiaki and Michi will join the flea market where personal items of the on-stage performers will be sold, including Natsume Mito, whose appearance has become the talk of the town. Expect to see an array of items from the performers you can’t buy anywhere else.

     

     

    ■Harajuku Kawaii Market presented by Mynavi Baito

    Location: Laforet Museum Harajuku

     

    March 24th Performers

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Akari Abe / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Saki Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanioku / Chie Tsuji / Mei Nagasawa / Fusedy / Michi / Natsume Mito / Rinko Murata / Megane / Anna Yano / Yoshiaki

    ・Live Performance: Amato Danshi

     

    March 25th Performers

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Ellie / Rikako Oya (Babyriads Japan) / Chamereon Takeda / Ren Koseki / Noah Satou / Saki Shibata / Hikari Shibata / Ema Tanioku / Mei Nagasawa / Rinko Murata / Anna Yano / Yuna Yabe / Yutaro

    ・Live Performance: Amato Danshi / MAGiC BOYZ

     

    ・Personal Item Flea Market Participants: Ren Koseki / Hikari Shibata / Yuri Suganuma / Ayumi Seto / Ema Tanioku / Eri Tanioku / Chie Tsuji / Natsume Mito / Rinko Murata/ Michi/Megane / Anna Yano / Yuna Yabe/Yoshiaki

     

     

     

    渋谷店外観

    <Featuring Japanese new music「MOSHI MOSHI MUSIC FESTIVAL」>

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop

    Down on B1F in the CUTUP STUDIO, influential artists and music media companies that have hooked up with many promising artists and new talent will become official curators of this special stage event together with MOSHI MOSHI NIPPON (MMN) to host an exclusive showcase of must-see up-and- coming artists. Also, up on the rooftop, MMN will oversee an idol stage event with a line-up consisting entirely of idol groups that MMN want to recommend to international audiences. It will be jam-packed full of Japanese ‘kawaii.’

     

    春ねむり

    脇田もなり_2017

     

    Performing artists added to the line-up include Nemuri Haru and Monari Wakita. They will appear on the “Live Natalie meets MOSHI MOSHI NIPPON” stage which features a list of artists chosen by Natalie Music, Japan’s number one music news site, that best represents the concept behind the MOSHI MOSHI NIPPON Project.

     

    th_06_MANON

    In addition, music artist MANON has been announced as the opening act of the event, who has garnered much attention from mindful music listeners.

     

    09_QUEENS

    10_NANKINI

    Four new idol acts have also been added to MMN’s “MOSHI MOSHI IDOL SPECIAL” stage: QUEENS, Nankini!, C-Style, and Kus Kus. They are ready to bring even more excitement together with the already announced 8 other idol groups.

     

    ■MOSHI MOSHI MUSIC FESTIVAL

    Location: Tower Records Shibuya B1F / Rooftop

     

    March 24th Performers:

    ・Opening Act

    MANON

     

    ・Spincoaster Stage

    Mizuki Ohira / SIRUP / The Wisery Brothers /SIR UP/The Wisely Brothers

     

    ・WREP BATTLEFIELD presents Batotsuku (19:00 START)

    MC: Zeebra / Hachi Moji

    DJ: YANATAKE

    MC BATTLE: MC Seishain / MC MIRI/Kizal / SAM / SHO GEN / Datemegiri / TKdakurobuchi / NillNico / 8×8=49 / FRANKEN / Yuma / (+one more artist TBA)

     

    MOSHI MOSHI IDOL SPECIAL

    QUEENS / Kus Kus / CY8ER / C-Style / Jewel☆Neige / Nankini! / Yamakatsu / …and more

     

     

    March 25th Performers:

    ・Live Natalie meets MOSHI MOSHI NIPPON

    Atarashii Gakkou no Leaders / SHE IS SUMMER / Nemuri Hary / MISMOPE / Luby Sparks / Monari Wakita

     

    MOSHI MOSHI IDOL SPECIAL

    APPARE! Harajuku / Sakadori Hasshinkyoku / C-Style / sora tob sakana / NEO JAPONISM / Lucky Doll / Yamakatsu / …and more

     

     

     

     

    <Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”>

    Location: Shibuya Cast

    The theme of this market is to experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, sweets and sake, and enjoy the stalls selling fresh Japanese produce and more. The market will offer a food experience only possible in Japan.

     

    もしもし着物サロン_画像

     

    The “Moshi Moshi Kimono Salon” has been added to the festival. This rental kimono salon located in the Harajuku Tourist Information Center will have its own booth at SHIBUYA CAST where you can have a kimono fitted to enjoy hanami.

     

    At the Don Quijote booth, they will sell must-have items for hanami, such as sake, as well as typical Shibuya souvenirs. “Shibu Fes” – the fashion event that takes over the streets of Shibuya – will also have its own booth where they will be handing out “fashion bonuses” that can be used when shopping (March 24th only).

     

     

     

    穏田神社

    <Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”>

    Location: Onden Shrine

    Traditional Japanese performance art, character DJs and more will take to the stage at Onden Shrine, a site steeped in tradition. Experience an array of food, drinks and workshops at this Ennichi event.

     

     

    薩摩川内踊り太鼓

    創作舞踊集団寶舟

    On stage, Satsumasendai Odoridaiko will put on a performance using Japanese instruments like the taiko drums and shinobue, as will TAKARABUNE, Japan’s only professional Awa Dori group, a traditional type of Japanese dance that boasts a history spanning 400 years.

     

    しもっきーアー写

    ころとん(796KB,jpeg)

    A character DJ festival will also take place, with DJs dressed up as Shimockey and coroton.

     

    作法

    In the Ennichi area, you’ll have the opportunity to learn the manners and etiquette of Japanese shrines, get involved in a workshop to sculpt amezaiku animal candy, and learn how to make a kawaii mizuhiki cord which is used to tie envelopes. MOSHI MOSHI ENNICHI is overflowing with fun and exciting content that can be enjoyed by locals and overseas visitors alike.

     

     

    MOSHI MOSHI NIPPON FESTIVAL 2018

    <Entry to the Festival is Free!>

    All four main areas of the festival are free to enter. However, there are some places that require you to register beforehand, so we recommend signing up in advance. Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

    ■Summary: MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    <Festival Date>

    24 March 2018 – 25 March 2018

    <Festival Time>

    11:00-21:00 (Subject to Change)

    <Organizer>

    MOSHI MOSHI NIPPON Executive Committee

    <Support>

    Shibuya City / Shibuya City Tourism Association

    <Co-Operation>

    TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

    <Sponsors>

    Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory /Amato Danshi / Maidreamin / Don Quijote Co., Ltd.

    <Content Partners>

    Gurunavi, Inc. / Airbnb Inc. /Natalie / Spincoaster / WREP

    <Festival Locations>

    Shibuya & Harajuku Area (Shibuya-ku, Tokyo)

    <Main Locations>

    Laforet Museum Harajuku / SHIBUYA CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    <Festival Contents>

    Experienced-Based Content / Live Performances / Fashion / Participative Content / Tour Services / Inbound Services / …and more

     

    <Festival Price>

    Free (*Some festival contents will charge a fee)

    Those who wish to participate in the festival must register in advance (https://mmnf2018.peatix.com). Select content does not require registration.

    <Official Website>

    http://fes18.moshimoshi-nippon.jp

    <Social Media>

    Twitter: https://twitter.com/moshi_fes

     

    <Related Websites>

    MOSHI MOSHI NIPPON

    http://www.moshimoshi-nippon.jp (Available in English, Japanese and Chinese)

     

     

  • MMN Festival 2018: Music Artist Line-Up – Up and Coming Artists From Japan!

    06.March.2018 | FEATURES / FES / MUSIC / SPOT

    It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here.

    This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

    This year’s MMN Festival is free for all to enter! But don’t forget: you must register in advance to attend.

    Sign up here:https://mmnf2018.peatix.com/

     

    This year’s main locations are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine. All locations are free to enter upon registering in advance.

     

    In this article, we’ll take a detailed look at who you can expect to see performing on stage at Tower Records Shibuya.

    At our location of Tower Records Shibuya, we will hold a music event to shine the spotlight on young and budding artists in Japan’s music scene.

    Artists and music media companies that have hooked up with many promising artists and new talent will become official curators of a special stage event to host an exclusive showcase of must-see up-and-coming artists. Also, up on the rooftop, MOSHI MOSHI NIPPON (MMN) will oversee an idol stage event with a line-up consisting entirely of idol groups that MMN want to recommend to international audiences. It will be jam-packed full of Japanese ‘kawaii.’

     

    B1F CUTUP STUDIO

    Down on B1F in the CUTUP STUDIO, influential artists in the music scene, as well as music media who have teamed up with new talent, will showcase a list of carefully selected artists. MMN, who deliver Japanese pop culture to the world, will join hands in overseeing this stage event with each curator.

     

    Curator 1: Spincoaster Stage

    “Spincoaster” will bring three artists to perform recommended by the company themselves – The Wisely Brothers, Mizuki Ohira and SIRUP.

     

    Spincoaster

    “Encountering music that will shake your heart” is at the core of Spincoaster, a music media company that carefully picks and showcases up-and-coming artists from around the world. In addition to managing their music news media company, they also manage a music bar and have selected songs for SONY, Reebok and Suntory.

    Website: https://spincoaster.com

     

     

     

    The Wisely Brothers

    The Wisely Brothers

    Despite being girls, this three-piece band have a unique band name with “brothers” in it. Last year, they performed at numerous events including the Ringo Music Festival. They have also traveled all the way to South Korea for a show and have even held a solo concert at Shibuya WWW. They’re a band receiving rapidly growing attention. Their style screams freedom and you can feel that they are enjoying music written from the heart, with lyrics uniquely depicting themes such as girls’ buoyant romance, listlessly passing one another without meeting, and ambivalent emotions. You’ll become addicted to their music as you listen to it. The songs are rooted in indie pop but somewhere in the sound there’s a feeling that you can’t let go which leaves you feeling comfortable somewhere inside.

     

    The Wisely Brothers / Maple Canada

     

     

    大比良瑞希

    Mizuki Ohira

    An artist who brings to life sophisticated music, from a luxury urban and mellow sound to sentimental folk. Her song Real Love was picked up in the Spotify playlist “Woman’s Voice” and was listened to over 100,000 times in January and February. Her number of overseas fans is also on the rise. She also works as a model. Her music video Everything gives me chance what I love it, in which actress Culumi Nakada also appears, has received praise for its level of quality in looking just like a short film.

     

    Everything gives me chance what I love it / Mizuki Ohira

     

     

    SIRUP

    SIRUP

    He flew into the scene like a comet last year with his digital single Synapse. The name “SIRUP” is a combination of “Sing & Rap.” His characteristically deep vocals were influenced by African-American music from soul to R&B. His combination of soul, hip-hop and R&B has particularly been a hit with young music lovers. He is popular for his sophisticated sound that fuse singing and rapping in Japanese and English.

     

    SIRUP – Synapse

     

     

    Curator 2: WREP BATTLEFIELD presents Batotsuku

    Witness an MC battle right before your eyes hosted by Zeebra, a hip-hop artist representing the city of Tokyo, who is bringing the heated MC battle segment from the hip-hop radio channel “WREP” produced by Zeebra himself.

    4 people will be chosen on the day of the event to become team captains and create their own team from 12 appointment battle MCs for a 3-on-3 MC battle.

     

    Zeebra

    Zeebra

    A hip-hop MC and member of legendary hip-hop group KGDR. He is also active as a DJ under the name DJ DIRTYKRATES. In 2016, he was appointed the first Shibuya Tourism Night Ambassador. He is not only leads Shibuya’s night scene, but also maintains a responsibility for the places where people can enjoy nightlife as well as cleaning up rubbish after events.

    He also held the Night Mayor Summit discussions took place regarding ways to develop night culture. He is recognised worldwide for being out of the box when it comes to hip-hop.

     

     

    Curator 3: Live Natalie meets MOSHI MOSHI NIPPON

    Natalie Music have selected a line-up of artists that best represents the “MOSHI MOSHI NIPPON Project” of delivering Japanese pop culture to the world. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER, and more.

     

    Natalie Music

    Natalie Music is a news website that covers the latest topics regarding music from both major and indie artists in Japan. They hold many interviews and write reports on events. The website receives much support for the level of detail that goes into in their articles which are written from the point of view of fans. They have over 120,000 followers on Twitter (as of March 2018) and are read by music fans and beyond.

    URL:http://natalie.mu/music

     

     

    新しい学校のリーダーズ

    Atarashii Gakkou no Leaders

    A four-member dance performance unit who stick out from the crowd and demonstrate originality to strengthen today’s boring society and make living fun. They became popular after a collaboration with a commercial for Lotte “Fit’s” which was remixed by tofubeats. They have also performed at Nico Nico Chokaigi 2016 and ULTRA TEEN FES, and middle schoolers have even covered their dances on the video streaming site “MixChannel.” The photos they post on their social media are also a must-see, filled with girl-like freedom and plenty of humour.

     

    Atarashii Gakkou no Leaders / Music Video Clip

     

     

    ミスモペ

    MISMOPE

    A two-piece band who deliver happy pop tunes that will brighten the day of those who hear them. Even in their songs with sad lyrics you can hear a positivity in there somewhere when the girls sing. Their music is affixed with energy. The vocals are characteristic in the way that they are both innocent and piercing. This is their weapon of choice during live performances in the city. MISMOPE are popular with girls of the same generation, with much interest having been gained in their music videos and outfits. They are also recognised as fashion icons!

     

    MISMOPE / “Ano ne, Ano sa”

     

     

    Luby Sparks

    Luby Sparks

    A five-member band made up of university students with an average age of 21. They have created a buzz amongst indie music fans for co-performing with overseas bands and performing at a UK festival. Their list of collaborations with overseas artists is long – they have performed together with artists coming to Japan including The Bilinda Butchers and Manic Sheep, as well as creating a split cassette with YUCK. In 2017, they appeared as the first and only Japanese band to perform at UK music festival “Indietracks Festival.” The band have a growing fan base around the world for their emotional sound.

     

    Luby Sparks “Thursday”

     

     

    SHI IS SUMMER

    SHE IS SUMMER

    SHE IS SUMMER is noted for her discotheque and groovy sound. The gap between the cute voice of MICO and her lyrics that pierce deep into the heart of girls is out of this world. In 2017, she released her second EP Swimming in the Love E.P. which was chosen as a “Tower Records Recommendation” in June. With the release peaking at number one on the iTunes Electro Charts and 6th on Oricon’s Indie Weekly Charts, she’s an artist gaining rapid popularity right now. Her dramatic music videos are also a sight to behold as they make you feel the story.

     

    SHE IS SUMMER / “Are Kara no Hanashi Dakedo”

     

     

    Curator 4: MOSHI MOSHI NIPPON

    “MOSHI MOSHI NIPPON” have a list of Japanese idols to recommend to the world. Idol groups set to perform at MMN Festival include Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more.

     

     

    愛乙女☆DOLL

    Lovely Doll

    A group with a cuteness you will want to keep close to you. Their incredibly impressive live performances flood the stage with entertainment. In 2017 they released Yoake Mae, Niji ga Sasu and Hikari no Symphony which ranked 7th and 8th place in Oricon’s Weekly Charts. The group have also performed at South-East Asia’s biggest Japanese culture event “JAPAN EXPO THAILAND 2017.” Their overseas activity is spreading far and wide.

     

    Lovely Doll / “Yoakemae Nijigasasu”

     

     

    Yamakatau

    Yamakatsu

    An idol group who formed in 2011 as part of Entertainment Yamaguchikasseikai, a project that was initiated to revitalize Yamaguchi Prefecture by discovering new idols. As well as working as “Furusato Ambassadors” and “Sekai Jamboree Official Supports” to promote the charm of Yamaguchi Prefecture to the rest of Japan, the group also appear as regular members of information programs on TV. They are set to perform at “Idol Koushien SPRING FESTIVAL 2018.”

     

    Idol koushien day02 Yamakatsu

     

     

    2_sakidori_01

    Sakadori Hasshinkyoku

    A group centred around the concept of jumping on current trends before anyone else and spreading the excitement of inexperience. They are completely backed by car website MOBY. They have held a solo concert at TSUTAYA O-EAST in Shibuya and will perform at Idol Koushien and IDOL CONTENT EXPO.

     

    Sakadori Hasshinkyoku / “Karimen Distiny”

     

     

    sora tob sakana

    sora tob sakana

    A four-member girl group with an average age of 15. Known by the nickname “Osakana,” they dream to one day perform live on the moon. They will make their major debut in May this year and hold a solo show at Tokyo International Forum. Their overseas activity is on the spread – last year, they appeared at “Taiwan Comic Exhibition,” their first Taiwanese event. Be sure to check out the interview we did with them(https://www.moshimoshi-nippon.jp/61765)

     

    sora tob sakana / ribbon

     

     

    Immerse yourself in the latest music from Japan at Tower Records Shibuya from bands and hip-hop to idols!

     

    Register for Free Entry into MMN Festival!

    MOSHI MOSHI NIPPON FESTIVAL 2018

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

     

    How to Register

    To access MMN Festival, you must register in advance. (Admission is free of charge. Select festival contents however will charge a fee.)

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

    Click here to register.

    Please display your QR Code at each location on the day of the event.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official site:https://fes18.moshimoshi-nippon.jp/index.html

  • MMN Festival: Wear Kimono, Experience a Maid Café, Eat Matcha Sweets & More at SHIBUYA CAST!

    07.March.2018 | FEATURES / FES / SPOT

    It’s finally March, which means MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA (MMN Festival) is almost here.

     

    This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

     

    This year’s MMN Festival is free for all to enter! But don’t forget: you must register in advance to attendClick here to sign up.

     

    This year’s main locations at the MMN Festival are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine. All locations are free to enter upon registering in advance.

     

    In this article, we’ll take a look at what content you can expect to see at SHIBUYA CAST.

     

    Going to SHIBUYA CAST at the MMN Festival means you can enjoy Hanami early in Shibuya. Gaze at cherry blossoms while indulging in some traditional Japanese food, matcha sweets, sake and more. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

     

    食べ歩き_900_700

    FOOD: kyo Baum

    A lottery draw will be held to win souvenirs and items from Kyoto! You will receive the hugely popular matcha flavoured sweets “Kyo Baum” from Kyoto’s famous “Kyo Baum” shop. Make sure to get involved with the lottery draw!

     

    Kimono Salon Yumenoya

    FASHION: MOSHI MOSHI Kimono Salon Produced by -YUMENOYA-

    The “MOSHI MOSHI Kimono Salon” is run by the MOSHI MOSHI BOX Harajuku Tourist Information Center, and it’s set to head to Shibuya Cast! You can rent your very own kimono and have it fitted for you. And of course, you can head on out wearing your rented kimono. You’ll be able to take some great photos if you go to the event area at Onden Shrine wearing your kimono!

     

    TOUR: Airbnb Experience Tour 

    An official tour has been prepared for the event. Not only will you be taken around the event venues, but introduced to recommended spots around them too. There’s even a tour available with a popular model as your guide! Full details will be made available on the website, so don’t miss out.

     

    No.1 Maid Café group maidreamin

    MOE KAWAII EXPERIENCE: No.1 Maid Café group “maidreamin”

    The number one maid café group “Maidreamin” will make its way to Shibuya Cast’s multi-purpose hall! This is your chance to relax freely and at ease at a maid café, whether you’ve visited one before or never had the courage to enter. Get your hands on original Maidreamin merchandise, enjoy a drink, join in with an omajinai and cast a spell to make your drink even more delicious, dress up and have your photo taken chekki-style with a maid, and more! There’s also something special planned that you can’t get anywhere else.

     

    Comment From the Maids: We made our animal parfait even better at the end of February and it’s already become popular for being so cute. At maidreamin, our maids will serve an original limited-edition menu for all the goshujin-sama and ojou-sama coming to MOSHI MOSHI NIPPON so they can experience ‘moe kawaii’♪ Look forward to our limited menu that you can’t taste anywhere else♪

     

    Amato Café

    FOOD & EXPERIENCE: Amato Café

    The “Amato Café” will open in Shibuya Cast offering a selection of sweets recommended by Japanese male idol group Amato Danshi!

     

    Look forward to trying “Kabedon Chocolate,” “Amato Danshi Collaborative Okashi,” and more.

     

    FOOD & DRINK: MEGA Don Quijote Shibuya Honten

    Stocked to the max with a multitude of Japanese drinks, great souvenirs and more!

     

    If you’re looking to buy the latest craze in Japan then look no further!

     

    Register for Free Entry into MMN Festival!

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you and present on the day of the event.

     

    Click here to register.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

    MOSHI MOSHI NIPPON FESTIVAL 2018

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official Event Page: https://fes18.moshimoshi-nippon.jp/

     

  • MMN Festival: Popular Models, Youtuber & Fortune-Tellers to Appear at Laforet Harajuku!

    02.March.2018 | FASHION / FEATURES / FES / SPOT

    It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here. This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

     

    What’s more is that this year’s festival is free for all to enter! But you need to register in advance, so don’t forget. Click here to register.

     

    The MMN Festival will take place in four main locations: Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine.

     

    Let us introduce to you the contents of the talk show & fortune at Laforet Harajuku.

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based contents available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

     

    img_laforet-04

    TALK:Fusedy × Ren Koseki

    Illustrator Fusedy, who released the manga Kimi no Ude no Naka wa Sekaiichi Atatakai Basho in February to popular success, will hold a talk on “Love” with Japanese model Ren Koseki. Fusedy will also talk about Ren’ai Gaku (“Love Studies”) from the manga, and there will be a Q&A session with both of them where they will offer love consultation to people that send in their questions prior to the talk. If you’re having doubts or difficulties with love, then be sure to sign up at the link below.

    URL:https://goo.gl/forms/05ofoTaKi94bkBy43

     

     

    img_laforet-05

    TALK :Megane

    Popular Youtuber “Megane” has been invited as a guest to a talk show that will hosted by Rei Maruyama and Yuri Suganuma who will pry Megane to discuss things people usually would not know about. You can also propose your own questions for Megane to

    answer on stage! Send your questions here: https://goo.gl/forms/uDAJAry9rUUM40au1

     

     

     

    img_laforet-06s

    TALK: Saki Shibata × Ayaka Segawa × Rei Maruyama

    Saki Shibata, Ayaka Segawa and Rei Maruyama are all close friends in their personal lives. Each of them is active in a certain field: one is a performer, another is an artist and nurse, and the other is a model. In this talk, the three of them will mutually discuss their lines of work. Performer Rei Maruyama will tell some jokes, and we she might even tell us about something the three of them have talked about in private! Don’t miss thir upfront and honest unfolding in a talk where you can get to know them in a way you can’t on social media!

     

    img_laforet-07s

    TALK: Rikako Ōya × Ellie × Yuri Suganuma × Ema Tanioku × Yuna Yabe

    A host of models will offer tips & tricks on taking Instagram-worthy photos as well as a range of how-to’s! The line-up includes Rikako Ōya (Babyraids Japan) who has an article series on MOSHI MOSHI NIPPON, Ellie, Yuri Suganuma, Ema Tanioku and Yuna Yabe will look at cuts from each of their posts will checking their Instagrammable points. And don’t miss out on the tour that will be held by Yuri Suganama and Ema Tanioku after the event that is related to their featured articles.

     

    img_laforet-08

    FORTUNE-TELLING: Chamereon Takeda × Mei Nagasawa

    Mei Nagasawa, who is a lover of all things spiritual, will have her fortune told for romance and work by Chamereon Takeda. The constellations will also be ranked on stage in relation to one’s fate for love! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh.

     

    img_laforet-09

    FORTUNE-TELLING: Chamereon Takeda × Hikari Shibata

    Hikari Shibata will have her fortune told by Chamereon Takeda through horoscopes. There will also be a horoscope ranking for April for everybody that attends the session! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh!

     

    Registration for the event is free of charge!

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

    Click here to register.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

     

    MOSHI MOSHI NIPPON FESTIVAL 2018

     

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

     

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official site:https://fes18.moshimoshi-nippon.jp/index.html

     

  • Announcement of Performers & Stage Content at MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    27.February.2018 | FEATURES / SPOT

    MOSHI MOSHI NIPPON (MMN) is set to hold the biggest event for promoting Japanese pop culture to the world, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, across the areas of Shibuya and Harajuku on March 24th and 25th.

     

    Today, we are announcing the main performers as well as some of what you can expect to see at the festival. This year’s MMN FESTIVAL is free entry! But you’ll need to register in advance to attend, so don’t forget!

     

    Advance Registration: https://mmnf2018.peatix.com

     

    MOSHI MOSHI NIPPON FESTIVAL

    There are 4 main areas where the MMN Festival will take place that you need to know about!

     

    A multitude of popular models including Natsume Mito and Yutaro will grace the stage, as well as young artists MAGiC BOYZ. A host of talented personalities will also take to performing including the fortune teller Chamereon Takeda, who has appeared on TV and in magazines, comedian Rei Maruyama, Youtuber Megane and more. Music media company Spincoaster, music website Natalie and hip-hop musician & activist Zeebra will come together to curate a special live performance made up exclusively of must-see acts. Ukon Takafuji, who choreographed the internet-famous “Tokyo Bon 2020” video that blew up online across the globe, will perform a traditional Japanese dance show and ‘Bon Odori’ performance. There will also be a selection of must-try original foods and popular sweets that you can only get at this festival.

     

    Area 1: Laforet Museum Harajuku

    HARAJUKU KAWAII MARKET

    <Harajuku Kawaii Market presented by Mynavi Baito>

    Laforet Harajuku will take on the theme of “Find Japan’s Kawaii♡” for the Harajuku Kawaii Market.

    ラフォーレ原宿

    You will turn into a kawaii girl in this area simply by turning up. Get involved with fashion, beauty, fortune-telling, DIY and more.

     

    Japanese model Natsume Mito will hold her very own fashion show for the first time. The show’s theme is based on a picture book chosen by Natsume Mito herself, Bulldog Tantei to Kieta Hoshi (Tomonori Taniguchi, BUNKEIDO). She will read the book aloud while models dress up to bring the world of the book to life!

     

    Be electrified by a performance from hip-hop group MAGiC BOYZ too. Having collaborated with recognized Japanese rappers as well as up-and-coming artists, they have truly made a name for themselves. Their show is a must-see, so don’t miss out.

     

    Popular fortune-teller Chamereon Takeda will take to the stage. Japanese model Hikari Shibata will have her fortune told by the expert through horoscopes. Turn up and find out your horoscope for April too. Those wanting to experience fortune telling with the real life Chamereon Takeda should head over to Laforet!

     

    Mynavi Baito will hold their “Big Challenge of the Youth” project for which young people must create their own kawaii part-time work outfits which will be worn by a line-up of models on stage! See Yuri Suganuma, Mei Nagasawa and Anna Yano dress up in clothes made by actual school students.

     

    Look out for 2 jam-packed days of girly events with popular models, Youtubers and artists!

     

    Area 2: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

    MOSHI MOSHI MUSIC

    <Featuring Japanese new music: “MOSHI MOSHI MUSIC FESTIVAL”>

    Down in Tower Records Shibuya’s CUTUP STUDIO on B1F, influential artists in the music scene and music media companies that have hooked up with many promising artists and new talent will become official curators for a special stage event together with MMN.

     

    MMN will also take to the roof to hold our own stage event. If you love kawaii and you love idols, then you won’t want to miss out on our very special idol stage where you can see performances from a huge list of idol groups!

     

    The Wisely Brothers

    大比良瑞希

    SIRUP

    Music media company “Spincoaster” will also host a stage of 3 artists making the headlines right now as recommended by the company themselves – The Wisely Brothers, Mizuki Ohira, and SIRUP.

    WREP

    Zeebra

    Zeebra, a hip-hop artist and activist representing the city of Tokyo, is bringing the heated MC battle segment from his hip-hop radio channel “WREP” to the festival. See Zeebra and audience representatives battle it out in a 3-on-3 MC battle before your very eyes.

    新しい学校のリーダーズ

    ミスモペ

    Luby Sparks

    SHI IS SUMMER

    Natalie, Japan’s number one source of information for music news, has selected a line-up that best represents our “MOSHI MOSHI NIPPON Project” – those who best deliver the charm of Japanese pop culture. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER and more.

     

    愛乙女☆DOLL

    Yamakatau

    sora tob sakana

    CY8ER

    MMN are set to showcase idol groups we want to introduce to international audiences. Our line-up includes Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more. Don’t miss out on this chance to see performances from real idols!

     

    Area 3: Shibuya Cast

    MOSHI MOSHI NIPPON MARKET

    <Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”>

    The MMN Market will let people experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, matcha sweets, sake and plenty of other goodies. It will be a cuisine and culture experience only possible in Japan, with stalls selling fresh vegetables and more.

     

    Japanese male idol group Amato Danshi will open their own café offering a selection of sweets recommended by the guys themselves. The No.1 maid café group Maidreamin will also be there to serve you. Get your hands on original merchandise, cast a spell on your drink to make it even more delicious, dress up and have your photo taken chekki-style with a maid, and more!

     

    A lottery draw will also be held to win unique souvenirs and items from Kyoto. This will be your chance to taste the hugely popular “Tabe Aruki Kyo Baum” from Kyoto’s famous sweet shop “Kyo Baum Shop.”

     

    Area 4: Onden Shrine

    MOSHI MOSHI ENNICHI

     

    <Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”>

    This “Ennichi” event will use cutting-edge technology at the traditional Onden Shrine. There will be traditional Japanese performances as well as DJs dressed up as characters who will put on a fantastic DJ show. There’s plenty to get directly involved with including a big karaoke party and ‘Bon Odori’ session.

     

    A must-see in this area will be the traditional Japanese dance show put on by Ukon Takafuji, the producer and chairman of “JAPAN CULTURE ENTERTAINMENT -YUMENOYA-” and the second generation of the company “Takafuji Dance Company,” a pioneer of traditional Japanese dance that boasts a history of 100 years. Not only will there be classic Bon Odori hits playing, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji himself, a song co-produced with “COOL JAPAN TV” that has taken the world by storm. Whether you’re young, old or from overseas, everybody is invited to join in the dance!

     

    <Experience-Based Tours For Foreign Attendees>

    An official event tour will be held for the very first time in collaboration with Airbnb. Not only will you be taken around the event venues but introduced to recommended spots around them too. There will also be tours with popular models who will take you little-known good places in Harajuku. A tour for foreigners will also be held in co-operation with “Jnnovations,” a unique and high-quality tour service aimed at foreign travelers.

     

    *Airbnb, エアビーアンドビー(エアビー) and their logos are registered trademarks of Airbnb Inc.

     

    キットカット

    <Original Bag Present>

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

     

    ■Information

    Summary: MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    <Festival Date>

    24 March 2018 – 25 March 2018

    <Festival Time>

    11:00-21:00 (Subject to Change)

    <Organizer>

    MOSHI MOSHI NIPPON Executive Committee

    <Support>

    Shibuya City / Shibuya City Tourism Association

    <Co-Operation>

    TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

    <Sponsors>

    Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory Amato Danshi / Maidreamin / Don Quijote Co., Ltd.

    <Content Partners>

    Gurunavi, Inc. / Airbnb Inc. /Natalie / Spincoaster / WREP

    <Festival Locations>

    Shibuya & Harajuku Area (Shibuya-ku, Tokyo)

    <Main Locations>

    Laforet Museum Harajuku / SHIBUYA CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    <Festival Contents>

    Experienced-Based Content / Live Performances / Fashion / Participative Content / Tour Services / Inbound Services / …and more

     

    <Performers>

    ■Harajuku Kawaii Market presented by Mynavi @ Laforet Museum Harajuku

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Akari Abe / Ellie / Rikako Oya (Babyraids Japan) / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Saki Shibata / Hikari Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanitoku / Chie Tsuji / Mei Nagasawa / Fusedy / Natsume Mito / Rinko Murata / Megane / Anna Yano / Yuna Yabe / Yutaro / …and more

    ・Live: Amato Danshi / MAGiC BOYZ

    ・Booth Contents: Ayumi Seto / …and more

     

    ■MOSHI MOSHI MUSIC FESTIVAL @Tower Records Shibuya (B1/Rooftop)

    ・Spincoaster Stage @ B1・CUTUP STUDIO

    Mizuki Ohira / SIRUP / The Wisely Brothers

     

    ・WREP BATTLEFIELD presents Batotsuku @B1・CUTUP STUDIO

    MC: Zeebra / Hachi Moji

    DJ: YANATAKE

    Battle MCs:

    SAM / Nill Nico / TKdakurobuchi/ SHO GEN / 8×8=49 / Kizal / Datemegiri / FRANKEN / Yuma / MC Seishain / MC MIRI / (+one more artist)

     

    ・Live Natalie Meets MOSHI MOSHI NIPPON @B1・CUTUP STUDIO

    Atarashii Gakkou no Leaders / SHE IS SUMMER / MISMOPE / Luby Sparks / …and more

     

    ・MOSHI MOSHI IDOL SPECIAL @Rooftop・SKYGARDEN

    APPARE! Harajuku / CY8ER / Sakadori Hasshinkyoku / Jewel☆Neige / sora tob sakana / NEO JAPONISM / Lucky Doll / Yamakatau / …and more

     

    <Festival Price>

    Free (*Some festival contents will charge a fee)

    Those who wish to participate in the festival must register in advance (https://mmnf2018.peatix.com). Select content does not require registration.

    <Official Event Website>

    http://fes18.moshimoshi-nippon.jp

    <Social Media>

    Twitter: https://twitter.com/moshi_fes

    <Related Websites>

    MOSHI MOSHI NIPPON

    http://www.moshimoshi-nippon.jp (Available in English, Japanese and Chinese)

     

     

     

  • Event Registration Now Open! MOSHI MOSHI NIPPON FESTIVAL 2018 to be held in Shibuya

    29.January.2018 | FEATURES / FES

    This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town.

     

    <Find Japan’s Kawaii♡ “Harajuku Kawaii Market”>

    Location: Laforet Museum Harajuku

    Time/Date: March 24th-25th at 11:00-19:00 (subject to change)

    main58 copy

    <This picture shows a past event>

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based booths available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. On stage, we will have models who are active in magazines catered to the Harajuku Style, influential figures popular across social media, and more! We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

     

    <Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL”>

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

    Time/Date: March 24th-25th at 14:00-21:00 (subject to change)

    タワーレコ—ド

    Over at Tower Records Shibuya, we will host a music event for young up-and-coming artists in the Japanese music scene. A range of artists and people from the music media who have hooked up with talented new musicians will become official curators at the event and recommend promising artists. MOSHI MOSHI NIPPON, who promote Japan’s pop culture to the world, will join forces with each curator and create an exciting stage.

     

     

     

    <Enjoy Hanami Early in Shibuya at “MOSHI MOSHI NIPPON Market”>

    Location: Shibuya CAST.

    Time/Date: March 24th-25th at 12:00-18:00 (subject to change)

    渋谷キャスト

    We will set up a fun market at SHIBUYA CAST. where you can enjoy Japan’s symbolic cherry blossoms while eating traditional Japanese food and matcha sweets and drinking sake. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

     

     

     

    <Tie Links With the Gods of Harajuku at “MOSHI MOSHI ENNICHI”>

    Location: Onden Shrine

    Date/Time: March 24th-25th at 12:00-18:00 (subject to change)

    屋台イメージ

    A traditional day held at Onden Shrine is ‘Ennichi’. Look forward to strolling along the festival walk and tucking into some festive food at the indispensable food carts, trying your luck at the classic yo-yo fishing, and more. We will also set up a stage at the shrine where you can listen to traditional Japanese gagaku, or ancient imperial court music, as well as a character DJ festival where many different well-known characters will perform. You’ll be spoiled for choice on where to begin at the festival, and there’s plenty for both kids and adults to enjoy.

     

     

    熱狂する外国人

    Register & Receive an Original Bag!

    People that register in advance for the event will receive an original bag as thanks. But be careful, as we only have a limited stock, so don’t forget to register early.

     

     

     

    How to Register

    You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

    Register here!

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.

     

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya & Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities / Inbound Services / and more

     

    Price: Free (select areas will charge a fee)

    Click following site to register:https://mmnf2018.peatix.com/

    Official Event Page: http://fes18.moshimoshi-nippon.jp

    Twitter: https://twitter.com/moshi_fes

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  • Disney Christmas 2019 at Tokyo DisneySea: Spend This Year’s Holiday Season With That Special Someone♡

    18.August.2019 | FOOD / SPOT

    Tokyo Disney Resort has announced this year’s Disney Christmas which will take place at Tokyo Disneyland® and Tokyo DisneySea® from November 8 to December 25. This is the Tokyo DisneySea® event line-up. For the Tokyo Disneyland® schedule, click here.

     

    ‘Tis the season to be jolly this year at Tokyo DisneySea, where the Christmas spirit is set to fall and settle like December snow across the park with a fantastic line-up of festive entertainment programs, magical decorations and more. Guests are invited to join the Disney cast in welcoming a very merry Christmas at this year for Disney Christmas 2019.

     

    It’s Christmas Time!


    The “It’s Christmas Time!” show returns again this year to Mediterranean Harbor to wrap guests in the Christmas spirit, featuring Mickey Mouse and friends along with singers and dancers who will perform to classic Christmas tunes.

     

    Colour Of Christmas


    This magical performance takes place at nighttime on the water at Mediterranean Harbor, featuring a huge 15-meter tall shimmering Christmas tree. Held annually, this will mark the show’s eighth and final run. Disney characters including Mickey will also be present for the performance.

    The whole of Mediterranean Harbor will be wrapped in the Christmas spirit, with the huge tree in the centre and little trees all around, and onlookers all with their own wishes for the holiday season. Snow will also fall during the performance to create a romantic atmosphere.

     

    Special Christmas Merchandise

    Pouch – ¥2,000 (Tax Included)

    Around 65 very special pieces of merchandise will be available for guests to pick up, many themed on the It’s Christmas Time! show. The pouch features the cute scene of Mickey and Minnie line dancing which you will see in the show. The available plush toys also have a Christmas-y gold bell on them. All of these items will be available from November 1.

    There will also be adorable Duffy and Friends merchandise to pick up. Some of these items are themed on Cape Cod Village in winter, an area in the park which serves as a greeting spot for Duffy and his friends. These Christmas items will be available from November 6.

     

    Christmas Food & Drink

    A festive feast of 15 drinks and dishes will be served for Disney Christmas, from seafood pasta to roast beef sandwiches and more. There will also be a reindeer-inspired dessert as well as alcoholic cocktails and much, much more.

     

    Enjoy a very merry Christmas this year at Tokyo DisneySea.♡

  • Scorch your Senses at the Spicy as Hell and Tasty as Well 2019 Food Festival Round 2 in Shinjuku

    17.August.2019 | FOOD / SPOT

    Spicy as Hell and Tasty as Well 2019 will be holding round 2 on August 16, 2019 at Okubo Park, Kabukicho in Shinjuku. This will be the event’s biggest gekikara gourmet saiten (super spicy festival) Japan has ever seen. 

    Food services that represent the spicy foods of the world have all joined forces at Kabukicho in Shinjuku; Asia’s largest entertainment district to tinge it with a luminescent spicy red colour. So far, around 0.7 million people with a burning passion for spice have made their way to the spice central to test their tolerance to the range of gourmet spicy dishes. From beginner to mania, the event caters to all levels of spice-lovers. From a tiny touch of spice to spicy as hell, there is a wide range of spice levels to choose from. The dishes served and participating shops are changed each week, so you can enjoy a new spicy experience each week. 

     

    At the 1st Round, spice fans had their fill of Ciao em Cafe’s Bún bò Huế. This café, which originates from the outskirts of Tokyo in Hana-Koganei, took part in the event for the first time. One of their signature dishes is the Vietnamese soup, which captured the hearts of many women for its perfectly balanced sweet yet spicy flavour.  Despite being Menya Mazeharu’s first time serving at the event, their queues stretched out into the sunset from morning to evening each day .

    Round 2 will see Cheese to Gibier Curry Naru Ichizoku and Tokyo spice curry Aka to Kuro spicing up the event for the first time. This is the perfect opportunity to experience Awajishima Curry made with the world’s most sense-scorching spices including ghost pepper, trinidad scorpion pepper, and the carolina reaper. Tokyo spice curry serves up red curry dishes made with ingredients traditionally used in natural Chinese food therapy. Their black curries are Kashmiri curries that will leave you feeling satisfied. 

     

    These are just a selection of the vast number of noteworthy spicy dishes. You are bound to find the perfect curry to spice up your life at this event, so please check it out.

  • A Date With Yutaro: Soaking Up the Japanese Summer Sun & Visiting the Art Aquarium | Tokyo Stroll

    16.August.2019 | FEATURES / SPOT

    It’s been a while since our last date with Yutaro. He’s been very busy with film shoots. He had some spare time today so we paid a visit to Nihonbashi for our next date. “ECO EDO Nihonbashi: Enjoy Cool Edo With All Five Senses” is an event held every year in the Nihonbashi area which takes the Edo period cultural idea of “coolness”―an in, to enjoy being cool during the summer-and puts a modern spin on it. There are many exciting things to look forward to, including the art aquarium which proves massively popular every year.

     

    We gave ourselves more time to arrive at the meeting place to be in the safe side, but it seems Yutaro-kun was already there waiting for us!

    Nihonbashi Information Center | IPPIN CAFÉ “Sparkling Herb Tea” – ¥518 (Tax Included)

    “Here, you must be boiling.” Yutaro-kun kindly offers a cup of IPPIN CAFE’s limited-edition sparkling herb tea. It’s a delicious mix of fizzy soda and lemon, a perfect refreshment for the summer. Since he ordered takeout the drink came with a goldfish straw. Goldfish are a staple sight during Japanese summer festivals so it’s very fitting for the occasion! 

     

    With our drinks in hand, it’s time to head to Nihonbashi for our Edo summer date!

    Wind-Chime Forest Path

    Lining the path between Fukutoku Shrine and Fukutoku Garden is the Wind-Chime Forest Path where around 200 Edo-style wind chimes dangled. This year, during the evenings, the path is illuminated with beautiful lighting. 

    When the breeze rolls past the wind chimes ring one by one-a cool and refreshing sound.

    “I hear each one of these Edo wind chimes are individually handmade by craftsmen.”

    When you hear the sound of the wind chimes it makes you feel cool like a gentle breeze of the wind.

     

    After strolling along the Wind-Chime Forest Path we make our way towards this year’s ECO EDO Art Aquarium event.

    The moment we step instead Yutaro is already dazzled by all the goldfish: “Wow! I knew about this place from what I’d seen online, but this my first time here! This art aquarium really is something!”

     

    The full title of the event is “ECO EDO Nihonbashi ART AQUARIUM 2019 ~Edo, Coolness of Kingyo~ & Night Aquarium.”  Goldfish were a huge part of the common culture in Nihonbashi during the Edo period. This event recreates that and brings that “coolness” aspect while combining it with contemporary art by having people observe the fish in lots of different artistic environments.

    Super Oiran

    “This is the biggest fish tank, apparently it has 3,000 fish swimming inside!”

    “Seeing the light reflect on the water from the illuminations lets you see the fish in a different light, doesn’t it?”

    Looks like Yutaro-kun is having a lot of fun taking photos.

    He’s equally interested in just about every fish tank!

    These other fish tanks have a different aesthetic to them. Their Japanese-style designs make for great photos.

    Kaleidorium 3D

    “This one’s beautiful, it’s like a kaleidoscope.”

    It really does look like one. When you take a peek instead you can glimpse all kinds of colourful fish gently swimming around.

    Ceiling Kingyo

    “There’re goldfish swimming on the ceiling too. So cool! This aquarium is incredible. It brings together the great culture of Edo and contemporary art.”

     

    The Art Aquarium bustles every single year with visitors, but this year will mark its last run. It’s being held at Nihonbashi Mitsui Hall, so if you have the chance to go then please do.

    We of course checked out some local Nihonbashi treats too! We stopped by morozoff for some cheesecake after the aquarium.

    morozoff Kamadashi Cheesecake (Goldfish) – ¥270 Each (Tax Included)

    These cute cheesecakes with their goldfish designs are available for a limited time only. They’re filled with sweet red bean paste. They perfect with iced tea.

    “Got some! Let’s eat them while we head back.”

    Goldfish Lantern Walkway

    Our first date in Nihonbashi was so much fun. While on the date Yutaro-kun spoke about the new live-action film he’s in, Kaguya-sama: Love Is War.

     

    “It’s a romance film with mind games to try and make the other person confess their love. I play the character Tsubasa. His number one highlight scene is the kabedon scene. That was my first day shooting, so I was super nervous, but I got along well with the other actors, and the atmosphere on set was harmonious, so I was able to relax for the shoots. Tsubasa is a genuine guy who will believe things that have been said to him in earnest. You’ve definitely gotta check out all his scenes throughout the film!”

     

    “A lot of the cast are the same age as me, so we were all energetic together in the waiting room. There’s a scene at the end where all the cast get together. It took 3 days to shoot so we ended up getting along really well.”

     

    “This film has made me realise that love comes in many shapes, and that mind games happen in a variety of ways between guys and girls. There’s cute scenes that express that small bit of pride that teenagers have, the embarassment they feel, when they get butterflies, scenes that will warm your heart. The film has various elements to it so I thoroughly enjoyed watching it myself. I hope that couples in love in their teens and twenties watch it, and I also hope that married couples watch it and crack up laughing too.”

     

    “In the film it’s summer break, and they go and see fireworks and stuff. It’s definitely one to watch durnig the summer. You’re gonna come watch it too, right? Shall we go?”

     

    An offer we cannot refuse! We’ll definitely go and see it with you, Yutaro-kun! 

     

    Model: Yutaro

    Writer: Yuki Yokoo

    Photographer: Kayo Sekiguchi

    TALENT PROFILE

    Yutaro

    Yutaro was born in Hiroshima on June 3rd 1998. His modeling career has earned him lots of attention as a fashion icon of the new generation. The famous model also works as a “charisma” shop assistant. Yutaro has gained his reputation as a “mysterious and handsome guy” from his appearance on Japanese variety shows. His debut was made on the show “Gyoretsu no Dekiru Horitsu Sodanjo” and has since then appeared on numerous different TV shows. He challenged himself to appear on stage for the very first time in March this year and is gaining popularity by the day for his diverse work.

  • Harajuku Summer Festival 2019 to Take Place at Togo Shrine

    14.August.2019 | BUSINESS / SPOT

    GLOBAL PRODUCE, a Japanese event organiser, is set to sponsor Harajuku Summer Festival 2019 which will be held at Togo Shrine in Harajuku, Tokyo on August 23. Bringing together professional event producers, the festival will combine elements of traditional Japanese culture with the latest trends.

    Food trucks and stalls will open in the dozens, including appearances from the shaved ice shop Kooriya bebe which makes its fluffy shaved ice from the natural spring waters of Mount Fuji―perfect for the hot weather―as well as Ichika, a cafe known for its tapioca Japanese tea lattes made with high quality tea leaves from Kagoshima. Current popular restaurants will also serve up delicious summertime food. There will even be the Harajuku Bon Odori 2019 dance event, and the marchers for the Tokyo 2020 Olympics will also be present.

    Tokyo Bijin Project will make their first ever live appearance, a group of shining Japanese women with “wisdom, dignity and compassion” who are set to speak out for other strong women. They will talk leadership, interpretation, attending to people, the spread of Japanese culture, and more.

     

    If you are in Japan for the summer then make sure you attend all of the different summer festivals you can.

  • STRAWBERRY MANIA: Harajuku’s Cutest & Tastiest Strawberry Ice Cream | Food Review

    13.August.2019 | FEATURES / FOOD

    Hey, readers. It’s Midori again, from MMN’s editorial team.

     

    Summertime in Harajuku means the cafes and ice cream shops start serving up some seriously kawaii and tasty ice creams. It’s always nice to grab a cone to enjoy while walking around shopping, but relaxing in a cafe to enjoy it is fun too♡

     

    If the latter sounds like your kind of thing, then I’ve got a new recommendation for you. I visited STRAWBERRY MANIA recently, cafe located along Takeshita Street in Harajuku that specialises in strawberry desserts.

    You’ll find it right above the 7-Eleven on Takeshita Street. Look for the strawberries!

    There’s also a sign outside showing a few of the desserts. Go up the staircase right next to it and you’ll come to the cafe entrance.

    No matter where you turn while you’re here, your eyes will be met with strawberries. It looks so cute♡

    The shopfront showcase is shelved with lots of succulent strawberry treats. The chef whips up other desserts to order besides these too. Everything’s almost too cute to eat!

     

    For the strawberry soft serve ice cream you can pick between three flavours: milk, strawberry or mixed. I couldn’t pick between them so I went for mixed.

    The combination of the bright red strawberry ice cream and pure white milk ice cream makes for a beautiful colour contrast.

    It’s also topped with a huge fresh strawberry.

     

    I took no time at all in taking a spoonful. The strawberry ice cream has a really rich flavour. It’s sweet but has that sour kick too, like you’re eating a real strawberry. The milk ice cream has a milder sweetness and a real milky taste, the kind you’d imagine if it was sold at a farm with cows.

    Everything is packed snug into the cone right down to the bottom, making it a filling treat. It can be ordered for takeout if you like, and if you do that you can get your ice cream straight away so you don’t have to wait for seats.

     

    They serve other things besides soft serve too, like shaved ice and parfaits. There’s so much to choose from, I think you’ll be spoiled for choice! Be sure to visit if you’re in Harajuku.

  • Disney Christmas 2019 at Tokyo Disneyland: Spend This Year’s Holiday Season With That Special Someone♡

    12.August.2019 | FOOD / SPOT

    Tokyo Disney Resort has announced this year’s Disney Christmas which will take place at Tokyo Disneyland® and Tokyo DisneySea® from November 8 to December 25. This is the Tokyo Disneyland® event line-up. For the Tokyo DisneySea® schedule, click here.

     

    Disney Christmas Stories

    Disney Christmas Stories celebrates the holiday season with a magical parade which will bring together the Disney cast members with their loved ones. The characters will dress in festive outfits and deliver to guests their own Christmas stories. Seven joyous Christmas stories will unfold before guests’ eyes, from a merry family outing with Donald Duck, his beloved Daisy Duck and his three nephews Huey, Dewey, and Louie, to the star couple Mickey and Minnie Mouse.

     

    The parade will seemingly stop all of a sudden which will be followed by ringing bells, signalling the start of a Christmas party. Snow will fall along the parade route, and the cast members will invite guests to join them in celebrating a heart-warming Christmas.

     

    Christmas Decorations

    An enormous 15-meter tall Christmas tree will tower over World Bazaar and illuminate the streets with its brilliant lights together with dazzling projections, combining with the festive music to create a romantic atmosphere.

     

    The plaza in front of Cinderella’s Castle will glimmer with Christmas adornments as well as Christmas presents, Winnie the Pooh decorations, and more. Each themed land across the park will also be embellished in Christmas colours, bringing a merry little Christmas to the park.

     

    Special Christmas Merchandise

    Glass Set – ¥2,200 (Tax Included)

    Around 65 special Disney Christmas themed items are set to go on sale from November 1, from glasses to cushions and more, all of which can be used for Christmastime at home. Featuring designs of the Disney characters, each item is sure to bring an air of that nostalgia we all feel at Christmas.

     

    Christmas Food & Drink


    Also available from November 1 is a very special Christmas menu made up of 15 dishes and drinks. There’s the seafood cream bread packed with melted cheese, a hot dog dressed in the colours of Christmas with its eye-catching red bun and white cheese, and more. There’s also a dish inspired by the Disney film Beauty and the Beast who are set to appear in the parade.

     

    Enjoy a very merry Christmas this year at Tokyo Disneyland.

  • Ice Cream Lovers’ Paradise: Over 100 of Japan’s Best Ice Creams Unite at Ice Cream Fair in Hokkaido

    08.August.2019 | FOOD / SPOT

    For six days only, The most mouthwatering ice cream flavours from all over Japan are heading to Sapporo Kita 3-jo Plaza AKAPLA for the regional ice cream fair Aipaku Hokkaido in Sapporo 2019. The ice cream fair will start on August 15 and end on August 20, 2019. 

     

    The concept of Aipaku® is to make everyone’s childhood dream into a reality; a paradise park where visitors are surrounded by the most delicious ice cream flavours that are found countrywide.  The Japan Ice Mania Association carefully selected heart-melting ice cream flavours from all over Japan to sell at this event. The event has been running since 2015 and has so far welcomed approximately 2 million satisfied ice cream lovers, making it the largest ice cream event in Japan. Visitors can tuck in to their ice creams straight away or buy cooler bags and dry ice at the venue to take it back home as a souvenir.

     

    This time, Aipaku Hokkaido in Sapporo 2019 is completely changing its lineup. Compared to when it was last run in 2017, this year will see many ice creams and ice cream brands that are new to Hokkaido making their debut. If you are an ice cream lover, this is a paradise world you just cannot miss out on. 

    Kikyou Shingen Soft/KIKYOUYA (¥500)

    Since being launched in 2015, this ice cream has become the star of the show at Aipaku. This ice cream is otherwise only available in Yamanashi prefecture. The beautiful scent of the soft serve ice cream’s kinako roasted soy bean will be the first thing to reach your nose. This ice cream is made with the original, rich-flavored brown sugar syrup of Yamanashi prefecture. 

    Manhattan Roll Ice Cream/ Manhattan Roll ¥850

    Roll Ice Cream is currently a big hit in Japan, so naturally it has infiltrated into this ice cream fair. This ice cream is not made using eggs like conventional ice creams. It is made with a unique combination ratio of milk, fresh cream and syrup. The result is a smooth ice cream which is rich but not overpoweringly sweet. 

    Double Ruby Fantasy/ MAISON GIVRÉE/¥600

    This is an Aipaku-limited ice cream. Its rise to fame occurred as a result of the World Championship of Pastry Ice Cream and Chocolate which took place in Milan in 2015. This Aipaku-limited soft serve ice cream was created by Team Japan’s captain and world champion pâtissier Hiroyuki Emori. It is covered in sugar-coated ruby chocolate and decorated luxuriously with almonds, hazelnuts and pistachios. The pink colour is enough to melt your heart. 

     

    Aipaku Original Häagen-Dazs Sundae/ Aipaku Official ¥800

    This is an original sundae flavour that can only be obtained from Aipaku. The ice cream is made using Häagen-Dazs vanilla ice cream with a generous layer of luxurious whipped cream. This is drizzled with a rich caramel sauce. Crispy feuillantine, which is made by smashing baked crêpe batter, accents the flavour and adds texture. Chunky slices of banana and salty vanilla-roasted peanuts are placed on top. This is a special sundae that ice cream-lovers will not be able to resist. 

     

    These are just a few of the vast range of ice creams you could be trying. There are just so many that you will be frozen for choice. The venue is also easy to access from Sapporo station. This is a wonderful way to leave the house and enjoy a Japanese summer whilst staying refreshed. 

     

    *Prices after tax stated above

    * The ice creams at the event may differ to the images above.

  • Pikachu Outbreak 2019: Day One Report Of This Year’s Event – MOSHI MOSHI NIPPON

    08.August.2019 | ANIME&GAME / FEATURES / SPOT

    The Pikachu army has returned again this year for Pikachu Outbreak 2019 which is running from August 6 to 12 in Minato Mirai, Yokohama. This year, the event also features an evening show which takes advantage of Minato Mirai’s gorgeous nightscape and couples it with exciting lighting technology.

     

    We visited the first day of the event with Chinese talent Etsuna and 7-year-old Yuugo-kun. Here’s our report!

    Upon arrival at Minato Mirai Station we were immediately met by lots of Pikachu decorations and event advertisements. And when you go through the ticket gate it plays Pikachu’s cry! If you’re visiting the event this year then be sure to listen out.

    There are lots of Pikachu to spot after leaving the ticket gates, so be sure to try finding them all.

    We alighted at Minato Mirai Station and headed straight to Rinko Park.

    When we hit the park we were greeted by a huge balloon Pikachu!

    There’s lots of other Pokémon to catch too, such as Lapras, Psyduck, and many other popular names.

    This tiny Pikachu was so cute.

     

    There are food trucks set up by the Pokémon Cafe for the event at Rinko Park so you can get your hands on some food, drinks, and ice pops.

    The Pikachu designs on the trucks are super kawaii♡

    Pikachu Pineapple Ice Bar – ¥500 (Tax Included)

    The ice pops they sell comes with one of four possible Pikachu facial expressions. They’re given randomly.

    They’re so cute they seem a waste to eat!

    Pikachu Orange Lemonade Soda – ¥500 (Tax Included)

    The drink cups have Pikachu designs too, even the lids.

    Wherever you look there’s a Pikachu, so you can take pictures literally everywhere.

     

    After we had strolled around Rinko Park, we headed to Nippon Maru Memorial Park. Usually when you visit this park they have huge boats on display but for Pikachu Outbreak, the Pikachu have swarmed the area.

    There are lots of walls with various Pokémon illustrations on them around Nippon Maru Memorial Park, such as Ho-Oh’s wings and a Pikachu balloon. They are scattered here and there, so make sure to find all of these too!

     

    Below is where you can watch the Pikachu march wearing illuminating LED costumes.

    Even the Ferris wheel at Yokohama Cosmo World was lit up with Pokémon motifs―the Pikachu and Poké Ball ones in particular were beautiful.

    After a little while, several Pikachu arrived on a boat to greet everyone. And then…

    …out came the LED Pikachu! Their synchronised pattering walk was beyond adorable. They even danced.

    But the fun doesn’t stop there. If you head to Queen’s Square Yokohama right next to Nippon Maru Memorial Park then you’ll catch the Eevee march too. Their cute pattering walks too are enough to heal your soul♡

     

    What we’ve shown you is just a snippet of the fun happening this year―there are many other exciting events happening for Pikachu Outbreak 2019.

    Photos: CHIHIRO (@chiicd5)

     

    These last photos were taken at the show in Grand Mall Park at Yokohama Art Museum which makes stunning use of projection mapping. The Pikachu don their LED costumes and perform an incredible light show for the crowd.

     

    For more details on each event check out the official website. Pikachu Outbreak is a fun day out for kids and adults alike, so enjoy this year’s event and be careful not to catch heatstroke.

  • Lolita Singer Luna Haruna Announces Surprise Solo Live Performance at Most Recent Concert

    05.August.2019 | ANIME&GAME / MUSIC

    Tokyo singer and lolita fashion model Luna Haruna finished her premium solo summer concert at SHIBUYA TAKE OFF7 on August 4. The concert title Lupa and Aries no gastronomie was named after her single Lupa to Aries which was released earlier this year in June and is so far only available on streaming services. Haruna performed once in the afternoon and once in the evening with a live band. She performed a total of 28 songs, including some brand new hits.

     She launched into her concert with her hit songs Stertear, Kimi Iro Signal, Stella Breeze and Overfly. She then performed her two new fairytale-themed songs Lupa to Aries and Kaiten Mokuba live for the first time. 

    Afterwards, she turned to her fans and said:

    “I challenged myself to something completely new this time. I want to show you all a side of me you have never seen before.”

    What the fans heard next was an unexpected surprise. 

    She announced that she will be performing at Mt.RAINIER HALL SHIBUYA PLEASURE PLEASURE, Tokyo on November 16. The venue, packed with fans, could not contain their excitement, responding to the glorious news with cheers of joy that echoed throughout the entire room. 

    Her recent release Kaiten Mokuba follows the same fairytale theme as Lupa to Aries. The beautiful harmonies created by the strings pierce through the strong and pressing beat of the song. This gothic fairytale song is appropriately titled Kaiten Mokuba (Carousel) to further emphasise the distorted feeling of being spun around in endless circles. Luna is an artist who represents the lolita scene for lolita fans worldwide. This fairytale video is where her true self comes alive. Her new, mysterious visuals are a fusion of lolita fashion and Alice in Wonderland themes. 

     

    Luna Haruna Music Video: Kaiten Mokuba 

    The head-spinning music video shows Luna in different lolita fashion outfits. Each outfit explores the depths of a different character from Alice in Wonderland. Watch Luna spin her way through five Alice in Wonderland-themed lolita dresses including the White Rabbit, the Cheshire Cat, the Mad Hatter and of course, Alice.  

    Luna will also be singing the theme song for the upcoming anime film Saekano: How to Raise a Boring Girlfriend Fine, which will premiere on October 26. This isn’t the first time Luna has been involved in the Saekano anime series. She performed the theme songs Kimi Iro Signal and Stella Breeze, which were the TV anime’s first and second anime openings respectively. 

     

    The anime film opening will be written by Miku Sawai, who wrote the lyrics for the TV anime’s first and second ending theme songs Colourful and Sakura Iro Diary respectively. Miku Sawai and Luna Haruna have become massive sensations in the news for their anime hits. Just what kind of chemical reaction will unfold when these two heroines collaborate on the anime film’s opening theme song? Please keep your eyes peeled for future updates. 

     

    Photos: ©美澄

  • Cute LINE Penguin Character Gets Collaboration Café in Tokyo and Osaka

    04.August.2019 | FOOD

    A collaboration café dedicated to the adorable penguin character Koupen chan will run over the summer period. The café will open on August 8 in Tokyo and September 5 in Osaka. 

    The baby emperor penguin Koupen chan, who is often the go-to sticker for many Twitter and LINE users, is illustrated by the well-known RURUTEA. Many SNS users turn to the relaxing, soft and cuddly penguin to send soothing words of encouragement and a fuzzy hug to their loved ones. No wonder our adorable penguin has over 300,000 followers on Twitter. 

    Yokoshima Enaga-San Burger: ¥1,490

    Koupen Chan Ochazuke (Rice served with broth): ¥1,390

    The first time the Koupen Chan Collaboration Café opened for a limited period was on November 2017. Now, the café is back with a refreshed image which plunges deeper into the depths of Koupen chan’s affectionate world. There are even more features packed into this year’s collaboration menu. No matter what you order, your table will be overflowing with adorable penguin love. 

    Pink Koupen Chan Strawberry Milk Pancake: ¥1,390 (before tax)

    Two Best Friends Lemon Peach Parfait: ¥1,290 (price before tax)

    Don’t forget to check out the drinks and desserts which are bound to melt your heart.

    Acrylic Drink Coaster (random design ), 4 designs available: ¥900 (before tax) 

    Bonus Gift for Café Customers: Placemat and Paper Drink Coaster (1 of 6 designs presented at random)

    You won’t just be served a cute meal, however. Customers have the chance to get their hands on original merchandise with cute café-themed designs. The designs, which were illustrated by RURUTEA, include Koupen chan as your personal café server, a pink-themed Koupen chan and even a light blue Koupen chan relaxing in the café.

    The reservation period opened recently. Reservations are now being accepted via the official website. This café is the perfect place to escape from the blazing summer heat and humidity to get refreshed. Come relax and enjoy a moment of cute food and drinks in this comfortable atmosphere.

    ©RURUTEA

    * The images shown in this article may differ slightly to the actual merchandise/menu items.

    * English menu names above are not official translations. 

  • Night Party at Harajuku’s Conveyor-Belt Dessert Cafe Ron Ron for 20 Year Olds Only

    03.August.2019 | FASHION / FOOD

    MAISON ABLE Cafe Ron Ron is a popular conveyor-belt dessert cafe in Harajuku. We visited the cafe last year when it had just dropped, so be sure to check out our cover story if you want more information.

     

    The cafe has just announced a night party that is exclusive to those in their 20’s. Titled “Cafe Ron Ron 20ty’s Night Party -PINK FRIDAY- supported by MAISON ABLE,” the event began yesterday and will run every night up to September 27.

    Customers can enjoy all-you-can-eat unlimited snacks for just ¥500 with no time restrictions. For an additional fee, you can also pick from the food menu which features 5 dishes and order from the drinks menu which includes alcohol.

    Everything on the food and drinks menu is ¥500 too, making it a delicious bargain!

    Desserts are served at varying time slots from 19:00. Depending on what time you arrive or decide to start eating the menu will change which is all part of the fun!

    The cafe has also teamed up with the fashion rental shop airCloset next door so customers can enjoy dining at Cafe Ron Ron while wearing a yukata.

    You can even continue wearing the kimono after you’ve eaten so you can stroll the streets of Harajuku, go to nearby festivals and more for an exciting day out in Japan’s youth and culture hub. The yukata can be rented by people of all ages – full details on the websites below.

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