MMN Festival: Traditional Japanese Performance Art, Omatsuri Experience & More at Onden Shrine!

12.March.2018 | FEATURES / FES / SPOT

The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.

 

Register Here: https://mmnf2018.peatix.com

 

This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists set to the perform as well as the content and activities to be held at each location.

 

In this article, we’ll take a detailed look at the stage performances and booths you can expect to see at Onden Shrine.

 

穏田神社

The theme at Onden Shrine is “Tying Links with the Gods of Harajuku.” “Ennichi” is held at the traditional Onden Shrine. Stalls are a must-have at Japanese festivals, so you can expect to see plenty of them for the MMN Festival lined with food, offering classic activities such as yo-yo fishing, and more. A stage will also be set up at the shrine where you can look forward to seeing a traditional Japanese ‘taiko’ drum performance and more, as well as getting involved with the mizuhiki workshop where you’ll learn how to make your own decorative cord to tie envelopes with! Onden Shrine will be packed with content that can be enjoyed by kids and adults alike.

 

yumenoya tokyobon

STAGE CONTENT: YUMENOYA Ukon Takafuji Japanese Dance Show & Bon Odori

The “Takafuji Dance Company” is a pioneer of traditional Japanese dance that boasts a history of 100 years. Ukon Takafuji is the second generation of the company as well as the producer and chairman of “JAPAN CULTURE ENTERTAINMENT -YUMENOYA-” who is set to put on a traditional Japanese dance show. It is an “experienced-based” show meaning you yourself can join in to dance Bon Odori.

 

Not only will there be classic Bon Odori hits playing such as Tokyo Ondo, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji, a song co-produced with “COOL JAPAN TV” that has taken the world by storm online with a collective 100 million plays across video streaming platforms.

 

 

IMG_5655

STAGE CONTENT: Satsumasendai Odoridaiko

A Japanese drum (taiko) group made up of girls in their teens and 20s. Besides Japanese drums, their stage performance also captivates fans around the world with other traditional Japanese instruments such as the shinobue, as well as traditional Japanese dance.

 

 

創作舞踊集団寶舟

STAGE CONTENT: Awa Odori Dance TAKARABUNE

TAKARABUNE is a creative dance group of Awa Odori, a traditional type of Japanese dance that boasts a 400-year history, who challenge themselves to creating new possibilities for this traditional Japanese artform. You must not miss this stage performance by Japan’s sole professional Awa Odori dance group!

 

 

作法

BOOTH CONTENT: Learn Shrine Etiquette!

Staff will co-ordinate and teach you the manners and etiquette associated with shrines. It’s a great chance for newcomers to Japanese shrines and maybe even an opportunity for those in-the-know to learn about them again.

 

 

プロフィール画像

EXPERIENCE: Amezaiku Tsuruhuji

Last year’s amezaiku workshop was hugely well-received, so we’re bringing it back this year! You will learn how to sculpt rabbits, bears and other animals from candy, so be sure to try challenging yourself♪

 

 

sakura

EXPERIENCE: Kimusubi Mizuhiki Workshop

Mizuhiki are special cords that tie envelopes used for monetary gifts. Did you know that there are a lot of kawaii ones around recently? Mizuhiki artist Kaori Hunaki will hold a workshop at the booth where you can learn how to make your own kawaii mizuhiki!

 

 

Register for Free Entry into MMN Festival!

bag

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

 

How to Register

To access MMN Festival, you must register in advance. (Admission is free of charge. Select festival contents however will charge a fee.)

 

To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

 

Click here to register.

 

Please display your QR Code at each location on the day of the event.

 

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

 

■Information

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

Official Event Website: https://fes18.moshimoshi-nippon.jp/index.html

 

RECOMMENDED ENTRIES

  • New Performers Added to Festival Line-Up! At Tower Records-Nemuri Haru, Monari Wakita and at Laforet Harajuku-Noah Sato, Yoshiaki and Michi!

    09.March.2018 | FASHION / FEATURES / FES / FOOD / MUSIC / SPOT

    The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.

     

    Register Here: https://mmnf2018.peatix.com

     

    This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists set to the perform as well as the content and activities to be held at each location.

     

    ラフォーレ原宿

     

    <Harajuku Kawaii Market presented by Mynavi Baito>

    Location: Laforet Museum Harajuku (Laforet Harajuku 6F)

    Themed on the concept of “Find Japan’s Kawaii♡,” you will turn into a kawaii girl in this area simply by turning up with a selection of fashion, beauty, fortune-telling, DIY and more.

     

    Three additional performers have been added to the festival’s line-up. They include Noah Sato, Yoshiaki and Michi.

     

    佐藤ノア

    Noah Satou will join model Ren Koseki on stage to introduce their recommended spring cosmetics. The two of them use a lot of cosmetics as seen in their online videos where they test them out, so they are set to showcase their recommended products.

     

    ミチ

    よしあき

    Yoshiaki and Michi will feature on stage with Youtuber Megane, whose appearance has already been announced. The three of them will host a talk show discussing their private lives as popular models and Youtuber respectively.

     

    9めがね

    It has also been announced that Megane , Yoshiaki and Michi will join the flea market where personal items of the on-stage performers will be sold, including Natsume Mito, whose appearance has become the talk of the town. Expect to see an array of items from the performers you can’t buy anywhere else.

     

     

    ■Harajuku Kawaii Market presented by Mynavi Baito

    Location: Laforet Museum Harajuku

     

    March 24th Performers

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Akari Abe / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Saki Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanioku / Chie Tsuji / Mei Nagasawa / Fusedy / Michi / Natsume Mito / Rinko Murata / Megane / Anna Yano / Yoshiaki

    ・Live Performance: Amato Danshi

     

    March 25th Performers

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Ellie / Rikako Oya (Babyriads Japan) / Chamereon Takeda / Ren Koseki / Noah Satou / Saki Shibata / Hikari Shibata / Ema Tanioku / Mei Nagasawa / Rinko Murata / Anna Yano / Yuna Yabe / Yutaro

    ・Live Performance: Amato Danshi / MAGiC BOYZ

     

    ・Personal Item Flea Market Participants: Ren Koseki / Hikari Shibata / Yuri Suganuma / Ayumi Seto / Ema Tanioku / Eri Tanioku / Chie Tsuji / Natsume Mito / Rinko Murata/ Michi/Megane / Anna Yano / Yuna Yabe/Yoshiaki

     

     

     

    渋谷店外観

    <Featuring Japanese new music「MOSHI MOSHI MUSIC FESTIVAL」>

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop

    Down on B1F in the CUTUP STUDIO, influential artists and music media companies that have hooked up with many promising artists and new talent will become official curators of this special stage event together with MOSHI MOSHI NIPPON (MMN) to host an exclusive showcase of must-see up-and- coming artists. Also, up on the rooftop, MMN will oversee an idol stage event with a line-up consisting entirely of idol groups that MMN want to recommend to international audiences. It will be jam-packed full of Japanese ‘kawaii.’

     

    春ねむり

    脇田もなり_2017

     

    Performing artists added to the line-up include Nemuri Haru and Monari Wakita. They will appear on the “Live Natalie meets MOSHI MOSHI NIPPON” stage which features a list of artists chosen by Natalie Music, Japan’s number one music news site, that best represents the concept behind the MOSHI MOSHI NIPPON Project.

     

    th_06_MANON

    In addition, music artist MANON has been announced as the opening act of the event, who has garnered much attention from mindful music listeners.

     

    09_QUEENS

    10_NANKINI

    Four new idol acts have also been added to MMN’s “MOSHI MOSHI IDOL SPECIAL” stage: QUEENS, Nankini!, C-Style, and Kus Kus. They are ready to bring even more excitement together with the already announced 8 other idol groups.

     

    ■MOSHI MOSHI MUSIC FESTIVAL

    Location: Tower Records Shibuya B1F / Rooftop

     

    March 24th Performers:

    ・Opening Act

    MANON

     

    ・Spincoaster Stage

    Mizuki Ohira / SIRUP / The Wisery Brothers /SIR UP/The Wisely Brothers

     

    ・WREP BATTLEFIELD presents Batotsuku (19:00 START)

    MC: Zeebra / Hachi Moji

    DJ: YANATAKE

    MC BATTLE: MC Seishain / MC MIRI/Kizal / SAM / SHO GEN / Datemegiri / TKdakurobuchi / NillNico / 8×8=49 / FRANKEN / Yuma / (+one more artist TBA)

     

    MOSHI MOSHI IDOL SPECIAL

    QUEENS / Kus Kus / CY8ER / C-Style / Jewel☆Neige / Nankini! / Yamakatsu / …and more

     

     

    March 25th Performers:

    ・Live Natalie meets MOSHI MOSHI NIPPON

    Atarashii Gakkou no Leaders / SHE IS SUMMER / Nemuri Hary / MISMOPE / Luby Sparks / Monari Wakita

     

    MOSHI MOSHI IDOL SPECIAL

    APPARE! Harajuku / Sakadori Hasshinkyoku / C-Style / sora tob sakana / NEO JAPONISM / Lucky Doll / Yamakatsu / …and more

     

     

     

     

    <Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”>

    Location: Shibuya Cast

    The theme of this market is to experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, sweets and sake, and enjoy the stalls selling fresh Japanese produce and more. The market will offer a food experience only possible in Japan.

     

    もしもし着物サロン_画像

     

    The “Moshi Moshi Kimono Salon” has been added to the festival. This rental kimono salon located in the Harajuku Tourist Information Center will have its own booth at SHIBUYA CAST where you can have a kimono fitted to enjoy hanami.

     

    At the Don Quijote booth, they will sell must-have items for hanami, such as sake, as well as typical Shibuya souvenirs. “Shibu Fes” – the fashion event that takes over the streets of Shibuya – will also have its own booth where they will be handing out “fashion bonuses” that can be used when shopping (March 24th only).

     

     

     

    穏田神社

    <Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”>

    Location: Onden Shrine

    Traditional Japanese performance art, character DJs and more will take to the stage at Onden Shrine, a site steeped in tradition. Experience an array of food, drinks and workshops at this Ennichi event.

     

     

    薩摩川内踊り太鼓

    創作舞踊集団寶舟

    On stage, Satsumasendai Odoridaiko will put on a performance using Japanese instruments like the taiko drums and shinobue, as will TAKARABUNE, Japan’s only professional Awa Dori group, a traditional type of Japanese dance that boasts a history spanning 400 years.

     

    しもっきーアー写

    ころとん(796KB,jpeg)

    A character DJ festival will also take place, with DJs dressed up as Shimockey and coroton.

     

    作法

    In the Ennichi area, you’ll have the opportunity to learn the manners and etiquette of Japanese shrines, get involved in a workshop to sculpt amezaiku animal candy, and learn how to make a kawaii mizuhiki cord which is used to tie envelopes. MOSHI MOSHI ENNICHI is overflowing with fun and exciting content that can be enjoyed by locals and overseas visitors alike.

     

     

    MOSHI MOSHI NIPPON FESTIVAL 2018

    <Entry to the Festival is Free!>

    All four main areas of the festival are free to enter. However, there are some places that require you to register beforehand, so we recommend signing up in advance. Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

    ■Summary: MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    <Festival Date>

    24 March 2018 – 25 March 2018

    <Festival Time>

    11:00-21:00 (Subject to Change)

    <Organizer>

    MOSHI MOSHI NIPPON Executive Committee

    <Support>

    Shibuya City / Shibuya City Tourism Association

    <Co-Operation>

    TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

    <Sponsors>

    Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory /Amato Danshi / Maidreamin / Don Quijote Co., Ltd.

    <Content Partners>

    Gurunavi, Inc. / Airbnb Inc. /Natalie / Spincoaster / WREP

    <Festival Locations>

    Shibuya & Harajuku Area (Shibuya-ku, Tokyo)

    <Main Locations>

    Laforet Museum Harajuku / SHIBUYA CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    <Festival Contents>

    Experienced-Based Content / Live Performances / Fashion / Participative Content / Tour Services / Inbound Services / …and more

     

    <Festival Price>

    Free (*Some festival contents will charge a fee)

    Those who wish to participate in the festival must register in advance (https://mmnf2018.peatix.com). Select content does not require registration.

    <Official Website>

    http://fes18.moshimoshi-nippon.jp

    <Social Media>

    Twitter: https://twitter.com/moshi_fes

     

    <Related Websites>

    MOSHI MOSHI NIPPON

    http://www.moshimoshi-nippon.jp (Available in English, Japanese and Chinese)

     

     

  • MMN Festival 2018: Music Artist Line-Up – Up and Coming Artists From Japan!

    06.March.2018 | FEATURES / FES / MUSIC / SPOT

    It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here.

    This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

    This year’s MMN Festival is free for all to enter! But don’t forget: you must register in advance to attend.

    Sign up here:https://mmnf2018.peatix.com/

     

    This year’s main locations are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine. All locations are free to enter upon registering in advance.

     

    In this article, we’ll take a detailed look at who you can expect to see performing on stage at Tower Records Shibuya.

    At our location of Tower Records Shibuya, we will hold a music event to shine the spotlight on young and budding artists in Japan’s music scene.

    Artists and music media companies that have hooked up with many promising artists and new talent will become official curators of a special stage event to host an exclusive showcase of must-see up-and-coming artists. Also, up on the rooftop, MOSHI MOSHI NIPPON (MMN) will oversee an idol stage event with a line-up consisting entirely of idol groups that MMN want to recommend to international audiences. It will be jam-packed full of Japanese ‘kawaii.’

     

    B1F CUTUP STUDIO

    Down on B1F in the CUTUP STUDIO, influential artists in the music scene, as well as music media who have teamed up with new talent, will showcase a list of carefully selected artists. MMN, who deliver Japanese pop culture to the world, will join hands in overseeing this stage event with each curator.

     

    Curator 1: Spincoaster Stage

    “Spincoaster” will bring three artists to perform recommended by the company themselves – The Wisely Brothers, Mizuki Ohira and SIRUP.

     

    Spincoaster

    “Encountering music that will shake your heart” is at the core of Spincoaster, a music media company that carefully picks and showcases up-and-coming artists from around the world. In addition to managing their music news media company, they also manage a music bar and have selected songs for SONY, Reebok and Suntory.

    Website: https://spincoaster.com

     

     

     

    The Wisely Brothers

    The Wisely Brothers

    Despite being girls, this three-piece band have a unique band name with “brothers” in it. Last year, they performed at numerous events including the Ringo Music Festival. They have also traveled all the way to South Korea for a show and have even held a solo concert at Shibuya WWW. They’re a band receiving rapidly growing attention. Their style screams freedom and you can feel that they are enjoying music written from the heart, with lyrics uniquely depicting themes such as girls’ buoyant romance, listlessly passing one another without meeting, and ambivalent emotions. You’ll become addicted to their music as you listen to it. The songs are rooted in indie pop but somewhere in the sound there’s a feeling that you can’t let go which leaves you feeling comfortable somewhere inside.

     

    The Wisely Brothers / Maple Canada

     

     

    大比良瑞希

    Mizuki Ohira

    An artist who brings to life sophisticated music, from a luxury urban and mellow sound to sentimental folk. Her song Real Love was picked up in the Spotify playlist “Woman’s Voice” and was listened to over 100,000 times in January and February. Her number of overseas fans is also on the rise. She also works as a model. Her music video Everything gives me chance what I love it, in which actress Culumi Nakada also appears, has received praise for its level of quality in looking just like a short film.

     

    Everything gives me chance what I love it / Mizuki Ohira

     

     

    SIRUP

    SIRUP

    He flew into the scene like a comet last year with his digital single Synapse. The name “SIRUP” is a combination of “Sing & Rap.” His characteristically deep vocals were influenced by African-American music from soul to R&B. His combination of soul, hip-hop and R&B has particularly been a hit with young music lovers. He is popular for his sophisticated sound that fuse singing and rapping in Japanese and English.

     

    SIRUP – Synapse

     

     

    Curator 2: WREP BATTLEFIELD presents Batotsuku

    Witness an MC battle right before your eyes hosted by Zeebra, a hip-hop artist representing the city of Tokyo, who is bringing the heated MC battle segment from the hip-hop radio channel “WREP” produced by Zeebra himself.

    4 people will be chosen on the day of the event to become team captains and create their own team from 12 appointment battle MCs for a 3-on-3 MC battle.

     

    Zeebra

    Zeebra

    A hip-hop MC and member of legendary hip-hop group KGDR. He is also active as a DJ under the name DJ DIRTYKRATES. In 2016, he was appointed the first Shibuya Tourism Night Ambassador. He is not only leads Shibuya’s night scene, but also maintains a responsibility for the places where people can enjoy nightlife as well as cleaning up rubbish after events.

    He also held the Night Mayor Summit discussions took place regarding ways to develop night culture. He is recognised worldwide for being out of the box when it comes to hip-hop.

     

     

    Curator 3: Live Natalie meets MOSHI MOSHI NIPPON

    Natalie Music have selected a line-up of artists that best represents the “MOSHI MOSHI NIPPON Project” of delivering Japanese pop culture to the world. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER, and more.

     

    Natalie Music

    Natalie Music is a news website that covers the latest topics regarding music from both major and indie artists in Japan. They hold many interviews and write reports on events. The website receives much support for the level of detail that goes into in their articles which are written from the point of view of fans. They have over 120,000 followers on Twitter (as of March 2018) and are read by music fans and beyond.

    URL:http://natalie.mu/music

     

     

    新しい学校のリーダーズ

    Atarashii Gakkou no Leaders

    A four-member dance performance unit who stick out from the crowd and demonstrate originality to strengthen today’s boring society and make living fun. They became popular after a collaboration with a commercial for Lotte “Fit’s” which was remixed by tofubeats. They have also performed at Nico Nico Chokaigi 2016 and ULTRA TEEN FES, and middle schoolers have even covered their dances on the video streaming site “MixChannel.” The photos they post on their social media are also a must-see, filled with girl-like freedom and plenty of humour.

     

    Atarashii Gakkou no Leaders / Music Video Clip

     

     

    ミスモペ

    MISMOPE

    A two-piece band who deliver happy pop tunes that will brighten the day of those who hear them. Even in their songs with sad lyrics you can hear a positivity in there somewhere when the girls sing. Their music is affixed with energy. The vocals are characteristic in the way that they are both innocent and piercing. This is their weapon of choice during live performances in the city. MISMOPE are popular with girls of the same generation, with much interest having been gained in their music videos and outfits. They are also recognised as fashion icons!

     

    MISMOPE / “Ano ne, Ano sa”

     

     

    Luby Sparks

    Luby Sparks

    A five-member band made up of university students with an average age of 21. They have created a buzz amongst indie music fans for co-performing with overseas bands and performing at a UK festival. Their list of collaborations with overseas artists is long – they have performed together with artists coming to Japan including The Bilinda Butchers and Manic Sheep, as well as creating a split cassette with YUCK. In 2017, they appeared as the first and only Japanese band to perform at UK music festival “Indietracks Festival.” The band have a growing fan base around the world for their emotional sound.

     

    Luby Sparks “Thursday”

     

     

    SHI IS SUMMER

    SHE IS SUMMER

    SHE IS SUMMER is noted for her discotheque and groovy sound. The gap between the cute voice of MICO and her lyrics that pierce deep into the heart of girls is out of this world. In 2017, she released her second EP Swimming in the Love E.P. which was chosen as a “Tower Records Recommendation” in June. With the release peaking at number one on the iTunes Electro Charts and 6th on Oricon’s Indie Weekly Charts, she’s an artist gaining rapid popularity right now. Her dramatic music videos are also a sight to behold as they make you feel the story.

     

    SHE IS SUMMER / “Are Kara no Hanashi Dakedo”

     

     

    Curator 4: MOSHI MOSHI NIPPON

    “MOSHI MOSHI NIPPON” have a list of Japanese idols to recommend to the world. Idol groups set to perform at MMN Festival include Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more.

     

     

    愛乙女☆DOLL

    Lovely Doll

    A group with a cuteness you will want to keep close to you. Their incredibly impressive live performances flood the stage with entertainment. In 2017 they released Yoake Mae, Niji ga Sasu and Hikari no Symphony which ranked 7th and 8th place in Oricon’s Weekly Charts. The group have also performed at South-East Asia’s biggest Japanese culture event “JAPAN EXPO THAILAND 2017.” Their overseas activity is spreading far and wide.

     

    Lovely Doll / “Yoakemae Nijigasasu”

     

     

    Yamakatau

    Yamakatsu

    An idol group who formed in 2011 as part of Entertainment Yamaguchikasseikai, a project that was initiated to revitalize Yamaguchi Prefecture by discovering new idols. As well as working as “Furusato Ambassadors” and “Sekai Jamboree Official Supports” to promote the charm of Yamaguchi Prefecture to the rest of Japan, the group also appear as regular members of information programs on TV. They are set to perform at “Idol Koushien SPRING FESTIVAL 2018.”

     

    Idol koushien day02 Yamakatsu

     

     

    2_sakidori_01

    Sakadori Hasshinkyoku

    A group centred around the concept of jumping on current trends before anyone else and spreading the excitement of inexperience. They are completely backed by car website MOBY. They have held a solo concert at TSUTAYA O-EAST in Shibuya and will perform at Idol Koushien and IDOL CONTENT EXPO.

     

    Sakadori Hasshinkyoku / “Karimen Distiny”

     

     

    sora tob sakana

    sora tob sakana

    A four-member girl group with an average age of 15. Known by the nickname “Osakana,” they dream to one day perform live on the moon. They will make their major debut in May this year and hold a solo show at Tokyo International Forum. Their overseas activity is on the spread – last year, they appeared at “Taiwan Comic Exhibition,” their first Taiwanese event. Be sure to check out the interview we did with them(https://www.moshimoshi-nippon.jp/61765)

     

    sora tob sakana / ribbon

     

     

    Immerse yourself in the latest music from Japan at Tower Records Shibuya from bands and hip-hop to idols!

     

    Register for Free Entry into MMN Festival!

    MOSHI MOSHI NIPPON FESTIVAL 2018

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

     

    How to Register

    To access MMN Festival, you must register in advance. (Admission is free of charge. Select festival contents however will charge a fee.)

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

    Click here to register.

    Please display your QR Code at each location on the day of the event.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official site:https://fes18.moshimoshi-nippon.jp/index.html

  • MMN Festival: Wear Kimono, Experience a Maid Café, Eat Matcha Sweets & More at SHIBUYA CAST!

    07.March.2018 | FEATURES / FES / SPOT

    It’s finally March, which means MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA (MMN Festival) is almost here.

     

    This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

     

    This year’s MMN Festival is free for all to enter! But don’t forget: you must register in advance to attendClick here to sign up.

     

    This year’s main locations at the MMN Festival are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine. All locations are free to enter upon registering in advance.

     

    In this article, we’ll take a look at what content you can expect to see at SHIBUYA CAST.

     

    Going to SHIBUYA CAST at the MMN Festival means you can enjoy Hanami early in Shibuya. Gaze at cherry blossoms while indulging in some traditional Japanese food, matcha sweets, sake and more. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

     

    食べ歩き_900_700

    FOOD: kyo Baum

    A lottery draw will be held to win souvenirs and items from Kyoto! You will receive the hugely popular matcha flavoured sweets “Kyo Baum” from Kyoto’s famous “Kyo Baum” shop. Make sure to get involved with the lottery draw!

     

    Kimono Salon Yumenoya

    FASHION: MOSHI MOSHI Kimono Salon Produced by -YUMENOYA-

    The “MOSHI MOSHI Kimono Salon” is run by the MOSHI MOSHI BOX Harajuku Tourist Information Center, and it’s set to head to Shibuya Cast! You can rent your very own kimono and have it fitted for you. And of course, you can head on out wearing your rented kimono. You’ll be able to take some great photos if you go to the event area at Onden Shrine wearing your kimono!

     

    TOUR: Airbnb Experience Tour 

    An official tour has been prepared for the event. Not only will you be taken around the event venues, but introduced to recommended spots around them too. There’s even a tour available with a popular model as your guide! Full details will be made available on the website, so don’t miss out.

     

    No.1 Maid Café group maidreamin

    MOE KAWAII EXPERIENCE: No.1 Maid Café group “maidreamin”

    The number one maid café group “Maidreamin” will make its way to Shibuya Cast’s multi-purpose hall! This is your chance to relax freely and at ease at a maid café, whether you’ve visited one before or never had the courage to enter. Get your hands on original Maidreamin merchandise, enjoy a drink, join in with an omajinai and cast a spell to make your drink even more delicious, dress up and have your photo taken chekki-style with a maid, and more! There’s also something special planned that you can’t get anywhere else.

     

    Comment From the Maids: We made our animal parfait even better at the end of February and it’s already become popular for being so cute. At maidreamin, our maids will serve an original limited-edition menu for all the goshujin-sama and ojou-sama coming to MOSHI MOSHI NIPPON so they can experience ‘moe kawaii’♪ Look forward to our limited menu that you can’t taste anywhere else♪

     

    Amato Café

    FOOD & EXPERIENCE: Amato Café

    The “Amato Café” will open in Shibuya Cast offering a selection of sweets recommended by Japanese male idol group Amato Danshi!

     

    Look forward to trying “Kabedon Chocolate,” “Amato Danshi Collaborative Okashi,” and more.

     

    FOOD & DRINK: MEGA Don Quijote Shibuya Honten

    Stocked to the max with a multitude of Japanese drinks, great souvenirs and more!

     

    If you’re looking to buy the latest craze in Japan then look no further!

     

    Register for Free Entry into MMN Festival!

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you and present on the day of the event.

     

    Click here to register.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

    MOSHI MOSHI NIPPON FESTIVAL 2018

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official Event Page: https://fes18.moshimoshi-nippon.jp/

     

  • MMN Festival: Popular Models, Youtuber & Fortune-Tellers to Appear at Laforet Harajuku!

    02.March.2018 | FASHION / FEATURES / FES / SPOT

    It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here. This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

     

    What’s more is that this year’s festival is free for all to enter! But you need to register in advance, so don’t forget. Click here to register.

     

    The MMN Festival will take place in four main locations: Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine.

     

    Let us introduce to you the contents of the talk show & fortune at Laforet Harajuku.

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based contents available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

     

    img_laforet-04

    TALK:Fusedy × Ren Koseki

    Illustrator Fusedy, who released the manga Kimi no Ude no Naka wa Sekaiichi Atatakai Basho in February to popular success, will hold a talk on “Love” with Japanese model Ren Koseki. Fusedy will also talk about Ren’ai Gaku (“Love Studies”) from the manga, and there will be a Q&A session with both of them where they will offer love consultation to people that send in their questions prior to the talk. If you’re having doubts or difficulties with love, then be sure to sign up at the link below.

    URL:https://goo.gl/forms/05ofoTaKi94bkBy43

     

     

    img_laforet-05

    TALK :Megane

    Popular Youtuber “Megane” has been invited as a guest to a talk show that will hosted by Rei Maruyama and Yuri Suganuma who will pry Megane to discuss things people usually would not know about. You can also propose your own questions for Megane to

    answer on stage! Send your questions here: https://goo.gl/forms/uDAJAry9rUUM40au1

     

     

     

    img_laforet-06s

    TALK: Saki Shibata × Ayaka Segawa × Rei Maruyama

    Saki Shibata, Ayaka Segawa and Rei Maruyama are all close friends in their personal lives. Each of them is active in a certain field: one is a performer, another is an artist and nurse, and the other is a model. In this talk, the three of them will mutually discuss their lines of work. Performer Rei Maruyama will tell some jokes, and we she might even tell us about something the three of them have talked about in private! Don’t miss thir upfront and honest unfolding in a talk where you can get to know them in a way you can’t on social media!

     

    img_laforet-07s

    TALK: Rikako Ōya × Ellie × Yuri Suganuma × Ema Tanioku × Yuna Yabe

    A host of models will offer tips & tricks on taking Instagram-worthy photos as well as a range of how-to’s! The line-up includes Rikako Ōya (Babyraids Japan) who has an article series on MOSHI MOSHI NIPPON, Ellie, Yuri Suganuma, Ema Tanioku and Yuna Yabe will look at cuts from each of their posts will checking their Instagrammable points. And don’t miss out on the tour that will be held by Yuri Suganama and Ema Tanioku after the event that is related to their featured articles.

     

    img_laforet-08

    FORTUNE-TELLING: Chamereon Takeda × Mei Nagasawa

    Mei Nagasawa, who is a lover of all things spiritual, will have her fortune told for romance and work by Chamereon Takeda. The constellations will also be ranked on stage in relation to one’s fate for love! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh.

     

    img_laforet-09

    FORTUNE-TELLING: Chamereon Takeda × Hikari Shibata

    Hikari Shibata will have her fortune told by Chamereon Takeda through horoscopes. There will also be a horoscope ranking for April for everybody that attends the session! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh!

     

    Registration for the event is free of charge!

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

    Click here to register.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

     

    MOSHI MOSHI NIPPON FESTIVAL 2018

     

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

     

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official site:https://fes18.moshimoshi-nippon.jp/index.html

     

  • Announcement of Performers & Stage Content at MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    27.February.2018 | FEATURES / SPOT

    MOSHI MOSHI NIPPON (MMN) is set to hold the biggest event for promoting Japanese pop culture to the world, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, across the areas of Shibuya and Harajuku on March 24th and 25th.

     

    Today, we are announcing the main performers as well as some of what you can expect to see at the festival. This year’s MMN FESTIVAL is free entry! But you’ll need to register in advance to attend, so don’t forget!

     

    Advance Registration: https://mmnf2018.peatix.com

     

    MOSHI MOSHI NIPPON FESTIVAL

    There are 4 main areas where the MMN Festival will take place that you need to know about!

     

    A multitude of popular models including Natsume Mito and Yutaro will grace the stage, as well as young artists MAGiC BOYZ. A host of talented personalities will also take to performing including the fortune teller Chamereon Takeda, who has appeared on TV and in magazines, comedian Rei Maruyama, Youtuber Megane and more. Music media company Spincoaster, music website Natalie and hip-hop musician & activist Zeebra will come together to curate a special live performance made up exclusively of must-see acts. Ukon Takafuji, who choreographed the internet-famous “Tokyo Bon 2020” video that blew up online across the globe, will perform a traditional Japanese dance show and ‘Bon Odori’ performance. There will also be a selection of must-try original foods and popular sweets that you can only get at this festival.

     

    Area 1: Laforet Museum Harajuku

    HARAJUKU KAWAII MARKET

    <Harajuku Kawaii Market presented by Mynavi Baito>

    Laforet Harajuku will take on the theme of “Find Japan’s Kawaii♡” for the Harajuku Kawaii Market.

    ラフォーレ原宿

    You will turn into a kawaii girl in this area simply by turning up. Get involved with fashion, beauty, fortune-telling, DIY and more.

     

    Japanese model Natsume Mito will hold her very own fashion show for the first time. The show’s theme is based on a picture book chosen by Natsume Mito herself, Bulldog Tantei to Kieta Hoshi (Tomonori Taniguchi, BUNKEIDO). She will read the book aloud while models dress up to bring the world of the book to life!

     

    Be electrified by a performance from hip-hop group MAGiC BOYZ too. Having collaborated with recognized Japanese rappers as well as up-and-coming artists, they have truly made a name for themselves. Their show is a must-see, so don’t miss out.

     

    Popular fortune-teller Chamereon Takeda will take to the stage. Japanese model Hikari Shibata will have her fortune told by the expert through horoscopes. Turn up and find out your horoscope for April too. Those wanting to experience fortune telling with the real life Chamereon Takeda should head over to Laforet!

     

    Mynavi Baito will hold their “Big Challenge of the Youth” project for which young people must create their own kawaii part-time work outfits which will be worn by a line-up of models on stage! See Yuri Suganuma, Mei Nagasawa and Anna Yano dress up in clothes made by actual school students.

     

    Look out for 2 jam-packed days of girly events with popular models, Youtubers and artists!

     

    Area 2: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

    MOSHI MOSHI MUSIC

    <Featuring Japanese new music: “MOSHI MOSHI MUSIC FESTIVAL”>

    Down in Tower Records Shibuya’s CUTUP STUDIO on B1F, influential artists in the music scene and music media companies that have hooked up with many promising artists and new talent will become official curators for a special stage event together with MMN.

     

    MMN will also take to the roof to hold our own stage event. If you love kawaii and you love idols, then you won’t want to miss out on our very special idol stage where you can see performances from a huge list of idol groups!

     

    The Wisely Brothers

    大比良瑞希

    SIRUP

    Music media company “Spincoaster” will also host a stage of 3 artists making the headlines right now as recommended by the company themselves – The Wisely Brothers, Mizuki Ohira, and SIRUP.

    WREP

    Zeebra

    Zeebra, a hip-hop artist and activist representing the city of Tokyo, is bringing the heated MC battle segment from his hip-hop radio channel “WREP” to the festival. See Zeebra and audience representatives battle it out in a 3-on-3 MC battle before your very eyes.

    新しい学校のリーダーズ

    ミスモペ

    Luby Sparks

    SHI IS SUMMER

    Natalie, Japan’s number one source of information for music news, has selected a line-up that best represents our “MOSHI MOSHI NIPPON Project” – those who best deliver the charm of Japanese pop culture. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER and more.

     

    愛乙女☆DOLL

    Yamakatau

    sora tob sakana

    CY8ER

    MMN are set to showcase idol groups we want to introduce to international audiences. Our line-up includes Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more. Don’t miss out on this chance to see performances from real idols!

     

    Area 3: Shibuya Cast

    MOSHI MOSHI NIPPON MARKET

    <Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”>

    The MMN Market will let people experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, matcha sweets, sake and plenty of other goodies. It will be a cuisine and culture experience only possible in Japan, with stalls selling fresh vegetables and more.

     

    Japanese male idol group Amato Danshi will open their own café offering a selection of sweets recommended by the guys themselves. The No.1 maid café group Maidreamin will also be there to serve you. Get your hands on original merchandise, cast a spell on your drink to make it even more delicious, dress up and have your photo taken chekki-style with a maid, and more!

     

    A lottery draw will also be held to win unique souvenirs and items from Kyoto. This will be your chance to taste the hugely popular “Tabe Aruki Kyo Baum” from Kyoto’s famous sweet shop “Kyo Baum Shop.”

     

    Area 4: Onden Shrine

    MOSHI MOSHI ENNICHI

     

    <Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”>

    This “Ennichi” event will use cutting-edge technology at the traditional Onden Shrine. There will be traditional Japanese performances as well as DJs dressed up as characters who will put on a fantastic DJ show. There’s plenty to get directly involved with including a big karaoke party and ‘Bon Odori’ session.

     

    A must-see in this area will be the traditional Japanese dance show put on by Ukon Takafuji, the producer and chairman of “JAPAN CULTURE ENTERTAINMENT -YUMENOYA-” and the second generation of the company “Takafuji Dance Company,” a pioneer of traditional Japanese dance that boasts a history of 100 years. Not only will there be classic Bon Odori hits playing, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji himself, a song co-produced with “COOL JAPAN TV” that has taken the world by storm. Whether you’re young, old or from overseas, everybody is invited to join in the dance!

     

    <Experience-Based Tours For Foreign Attendees>

    An official event tour will be held for the very first time in collaboration with Airbnb. Not only will you be taken around the event venues but introduced to recommended spots around them too. There will also be tours with popular models who will take you little-known good places in Harajuku. A tour for foreigners will also be held in co-operation with “Jnnovations,” a unique and high-quality tour service aimed at foreign travelers.

     

    *Airbnb, エアビーアンドビー(エアビー) and their logos are registered trademarks of Airbnb Inc.

     

    キットカット

    <Original Bag Present>

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

     

    ■Information

    Summary: MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    <Festival Date>

    24 March 2018 – 25 March 2018

    <Festival Time>

    11:00-21:00 (Subject to Change)

    <Organizer>

    MOSHI MOSHI NIPPON Executive Committee

    <Support>

    Shibuya City / Shibuya City Tourism Association

    <Co-Operation>

    TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

    <Sponsors>

    Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory Amato Danshi / Maidreamin / Don Quijote Co., Ltd.

    <Content Partners>

    Gurunavi, Inc. / Airbnb Inc. /Natalie / Spincoaster / WREP

    <Festival Locations>

    Shibuya & Harajuku Area (Shibuya-ku, Tokyo)

    <Main Locations>

    Laforet Museum Harajuku / SHIBUYA CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    <Festival Contents>

    Experienced-Based Content / Live Performances / Fashion / Participative Content / Tour Services / Inbound Services / …and more

     

    <Performers>

    ■Harajuku Kawaii Market presented by Mynavi @ Laforet Museum Harajuku

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Akari Abe / Ellie / Rikako Oya (Babyraids Japan) / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Saki Shibata / Hikari Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanitoku / Chie Tsuji / Mei Nagasawa / Fusedy / Natsume Mito / Rinko Murata / Megane / Anna Yano / Yuna Yabe / Yutaro / …and more

    ・Live: Amato Danshi / MAGiC BOYZ

    ・Booth Contents: Ayumi Seto / …and more

     

    ■MOSHI MOSHI MUSIC FESTIVAL @Tower Records Shibuya (B1/Rooftop)

    ・Spincoaster Stage @ B1・CUTUP STUDIO

    Mizuki Ohira / SIRUP / The Wisely Brothers

     

    ・WREP BATTLEFIELD presents Batotsuku @B1・CUTUP STUDIO

    MC: Zeebra / Hachi Moji

    DJ: YANATAKE

    Battle MCs:

    SAM / Nill Nico / TKdakurobuchi/ SHO GEN / 8×8=49 / Kizal / Datemegiri / FRANKEN / Yuma / MC Seishain / MC MIRI / (+one more artist)

     

    ・Live Natalie Meets MOSHI MOSHI NIPPON @B1・CUTUP STUDIO

    Atarashii Gakkou no Leaders / SHE IS SUMMER / MISMOPE / Luby Sparks / …and more

     

    ・MOSHI MOSHI IDOL SPECIAL @Rooftop・SKYGARDEN

    APPARE! Harajuku / CY8ER / Sakadori Hasshinkyoku / Jewel☆Neige / sora tob sakana / NEO JAPONISM / Lucky Doll / Yamakatau / …and more

     

    <Festival Price>

    Free (*Some festival contents will charge a fee)

    Those who wish to participate in the festival must register in advance (https://mmnf2018.peatix.com). Select content does not require registration.

    <Official Event Website>

    http://fes18.moshimoshi-nippon.jp

    <Social Media>

    Twitter: https://twitter.com/moshi_fes

    <Related Websites>

    MOSHI MOSHI NIPPON

    http://www.moshimoshi-nippon.jp (Available in English, Japanese and Chinese)

     

     

     

  • Event Registration Now Open! MOSHI MOSHI NIPPON FESTIVAL 2018 to be held in Shibuya

    29.January.2018 | FEATURES / FES

    This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town.

     

    <Find Japan’s Kawaii♡ “Harajuku Kawaii Market”>

    Location: Laforet Museum Harajuku

    Time/Date: March 24th-25th at 11:00-19:00 (subject to change)

    main58 copy

    <This picture shows a past event>

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based booths available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. On stage, we will have models who are active in magazines catered to the Harajuku Style, influential figures popular across social media, and more! We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

     

    <Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL”>

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

    Time/Date: March 24th-25th at 14:00-21:00 (subject to change)

    タワーレコ—ド

    Over at Tower Records Shibuya, we will host a music event for young up-and-coming artists in the Japanese music scene. A range of artists and people from the music media who have hooked up with talented new musicians will become official curators at the event and recommend promising artists. MOSHI MOSHI NIPPON, who promote Japan’s pop culture to the world, will join forces with each curator and create an exciting stage.

     

     

     

    <Enjoy Hanami Early in Shibuya at “MOSHI MOSHI NIPPON Market”>

    Location: Shibuya CAST.

    Time/Date: March 24th-25th at 12:00-18:00 (subject to change)

    渋谷キャスト

    We will set up a fun market at SHIBUYA CAST. where you can enjoy Japan’s symbolic cherry blossoms while eating traditional Japanese food and matcha sweets and drinking sake. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

     

     

     

    <Tie Links With the Gods of Harajuku at “MOSHI MOSHI ENNICHI”>

    Location: Onden Shrine

    Date/Time: March 24th-25th at 12:00-18:00 (subject to change)

    屋台イメージ

    A traditional day held at Onden Shrine is ‘Ennichi’. Look forward to strolling along the festival walk and tucking into some festive food at the indispensable food carts, trying your luck at the classic yo-yo fishing, and more. We will also set up a stage at the shrine where you can listen to traditional Japanese gagaku, or ancient imperial court music, as well as a character DJ festival where many different well-known characters will perform. You’ll be spoiled for choice on where to begin at the festival, and there’s plenty for both kids and adults to enjoy.

     

     

    熱狂する外国人

    Register & Receive an Original Bag!

    People that register in advance for the event will receive an original bag as thanks. But be careful, as we only have a limited stock, so don’t forget to register early.

     

     

     

    How to Register

    You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

    Register here!

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.

     

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya & Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities / Inbound Services / and more

     

    Price: Free (select areas will charge a fee)

    Click following site to register:https://mmnf2018.peatix.com/

    Official Event Page: http://fes18.moshimoshi-nippon.jp

    Twitter: https://twitter.com/moshi_fes

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  • Japanese Tea Flavoured Shaved Ice For Takeout at Susumu Chaya in Tokyo and Kagoshima

    11.July.2020 | FOOD

    Japanese tea shop Susumu Chaya started up a takeout service for shaved ice on Tuesday (July 7) at all of its branches including in Kagoshima as well as Jiyugaoka and Shibuya’s DESCENTE TOKYO in Tokyo.

    The shaved iced takeout service was originally only available at the two Tokyo branches, but now customers in Kagoshima can enjoy the tea-flavoured desserts.

    Matcha Shaved Ice: ¥750 (Before Tax)

    Made using Susumu Chaya’s “koicha,” a rich and full-bodied matcha variety.

    Houjicha Shaved Ice: ¥750 (Before Tax)

    The houjicha shaved ice is made using only first-grade tea leaves picked by Susumu Chaya. It has a refreshing taste.

     

    The shaved ice can be ordered for takeout or eaten inside the cafes. Enjoy the full flavour of Japanese tea coupled with a refreshing portion of shaved ice.

  • Sanrio Characters Come Together at Tokyo’s New POWDER ART CAFE HARAJUKU

    10.July.2020 | ANIME&GAME / FOOD

    The new limited-time character cafe POWDER ART CAFE HARAJUKU is set to open in Harajuku, Tokyo from July 15, 2020 to mid-January 2021.

    From July 15 to mid-October, the cafe will be centred on the Top 10 characters of this year’s Sanrio Character Ranking, an annual event where fans around the world can vote for their favourite Sanrio characters. The cafe will subsequently celebrate the 45th anniversaries of both My Melody and Little Twin Stars until mid-January next year.

    At POWDER ART CAFE HARAJUKU, where the customers can draw their own designs on their orders, like latte art, Sanrio fans can look forward to a super cute menu line-up inspired by the adorable character roster.

    My Melody Sweet & Sour Strawberry Shaved Ice


    Tuxedo Sam Seafood Coquille Plate

    If you’re visiting Harajuku any time up to January next year, be sure to stop by POWDER ART CAFE HARAJUKU to make your own kawaii Sanrio character dishes.

  • Kiki’s Delivery Service, Princess Mononoke & Other Studio Ghibli T-Shirts to be Sold at GBL MIYASHITA PARK in Tokyo

    10.July.2020 | ANIME&GAME / FASHION

    GBL, an online clothing company whose stock features designs from Studio Ghibli’s animated feature films, is set to open its first store at MIYASHITA PARK in Shibuya, Tokyo on July 28, 2020 inside RAYARD MIYASHITA PARK.

     

    MIYASHITA PARK is a shopping complex filled with shops stocking high quality products. GBL MIYASHITA PARK will sell a range of fun, exclusive Studio Ghibli t-shirts with designs taken from popular films from the studio.

     

    The theme of this year’s line-up is t-shirts that have a “second-hand” design to them. There are 28 t-shirts to choose from including colour variations. Six of these are exclusive to GBL MIYASHITA PARK.

    Nausicaä of the Valley of the Wind T-Shirt (Pure White): ¥4,880 (Before Tax)


    Princess Mononoke T-Shirt (Grey): ¥4,880 (Before Tax)


    Kiki’s Delivery Service T-Shirt (Red): ¥4,880 (Before Tax)

    The range is made from soft cotton and is inspired by American style t-shirts. To reduce the collar from stretching over time, twill tape is wrapped around the neck part of the t-shirt. The t-shirts are also stone washed during the manufacturing process to ensure they are both soft and have that ‘used’ quality to them.

    Laputa: Castle in the Sky T-Shirt (Grey): ¥4,880 (Before Tax)


    Porco Rosso T-Shirt (Black): ¥4,880 (Before Tax)


    Whisper of the Heart T-Shirt (Navy Blue): ¥4,880 (Before Tax)

    Sizes come in Small, Medium, Large, XL, and XXL. The collection is a must-have for any fan of Studio Ghibli.

  • Harajuku’s Fresh Cream Shop MILK Releases Milky Soft Serve Parfaits For Summer

    08.July.2020 | FOOD

    MILK, a fresh cream shop in Harajuku, is set to hold a new summertime fair this year called “Milky Soft Fair” which will begin on July 8, 2020.

    From Left: Kiwi ¥650 / Peach ¥650 / Strawberry ¥650 / Mango ¥650 / Condensed Milk Coffee Jelly ¥630

    MILK’s “Milky Soft Serve Parfait” usually only comes in one simple flavour, but for the Milky Soft Fair, they are serving up juicy mango, strawberry, and kiwi flavours, fruity peach, and bitter coffee jelly. The summery parfaits are made with fresh cream, fresh fruit, and rich soft service ice cream. The perfect dessert for keeping cool in the hot Japanese summer!

  • Kyoto’s Famous Kifune Shrine Celebrates Tanabata With Bamboo Lamp Light-Up

    07.July.2020 | SPOT

    Kifune Shrine, which is dedicated to the god of water Takaokami no Kami, is currently holding evening illuminations with Tanabata bamboo lamps until August 15, 2020.

     

    About Kifune Shrine

    Kifune Shrine is one of Kyoto’s foremost historical shrines. Records show that the shrine was already built in 677 during the reign of Emperor Tenmu. It is located near the source of Kamo River and is dedicated to the god of water who is said protect Kyoto’s water sources. The area is also known for kawadoko which is where Kibune’s restaurants build platforms over the river where visitors can enjoy their meal as the water flows beneath them.

     

    Kifune Shrine and Tanabata

    Tanabata is said to originate from the Suijinsai Festival (Water God Festival), with the stars themselves as the god of water. At Kifune Shrine, which is dedicate to Takaokami no Kami—the god of water—people not only pay their respects to the blessing of water, but hold Tanabata events as well as the Kifune Water Festival.

     

    For this year’s Tanabata event, bamboo lamps will be lit up with wishes written on them by people.

     

    Tanabata Shinto Rituals and the Kifune Water Festival

    Tanabata Shinto rituals and the Kifune Water Festival will be held on July 7 where people will express their gratitude to the god who watches over Kifune’s waters as well as pray for water’s blessing throughout the year.

  • Experience Shibuya Online With Airbnb and PLAY! DIVERSITY SHIBUYA’s Special Website

    05.July.2020 | SPOT

    PLAY! DIVERSITY SHIBUYA and Airbnb launched a new website on July 2 which lets people experience Shibuya tourism and all things Shibuya online.

    The online project comes in response to the economic slump that Shibuya has faced as a result of COVID-19 which has meant less tourism. The website will feature a host of unique content that captures the essence of the Shibuya experience.

    The first entry to the website will see KABA taking users on a virtual walk through the city of Shibuya. KABA, an activist for the LGBTQ community in Japan, was appointed as an official Tourism Ambassador of Shibuya this year. As well as this, the energetic Akkun, another Shibuya Tourist Ambassador and influencer amongst Shibuya’s youth, will also be hosting a “Shibuya Sake School.” There is much more content to enjoy right now too, and the website is set to expand even more.

     

    Other features include the “WANDER COMPASS” which lets users learn about Shibuya’s history and visit local spots through a virtual tour, and Shibuya TSUTAYA O-EAST’s own DJ Bar “AZUMAYA” is showcasing how to make Japanese cocktails using various Japanese ingredients and spices.

     

    Visit Shibuya from the comfort of your own home using Airbnb and PLAY! DIVERSITY SHIBUYA’s special new website.

  • New York Ramen Bar Kuro-Obi to Open First Japanese Branch in Shibuya

    05.July.2020 | FOOD

    New York-based ramen bar Kuro-Obi has announced that it’s opening it first Japanese branch in the food hall of Shibuya’s new shopping centre RAYARD MIYASHITA PARK on August 4, 2020.

    Kuro-Obi was established in New York back in 2014. To date, it has opened 6 branches across the US as well as one branch in Singapore. It specialises in “tori paitan”, a silky chicken-base broth. The new Japanese ramen bar will serve many different tori paitan ramen dishes takeout style, which is common in the US. All ramen served here is served in paper cups rather than bowls, so it can be eaten both in the food hall or taken away.


    Added to the rich soup broth and noodles is moist chicken char siu, soft-boiled egg, negi spring onion, and fried onion chips. The black pepper used adds a kick to the overall flavour. Thick noodles are also used.

    “Ramen is Freedom” is the theme of Kuro-Obi’s brand in Japan, with which they aim to challenge the new possibilities of ramen.

  • Universal Studios Japan’s ‘We are One’ Summer Festival Begins This July

    02.July.2020 | ANIME&GAME / MOVIE / SPOT

    Universal Studios Japan (USJ) reopened on June 19, 2020 after temporary closure as a result of COVID-19. The park is now running with strict measures in place to prevent the spread of the novel coronavirus, including practicing the 2m social distancing rule, making it mandatory to wear face masks, and so on. The park has posted a full video demonstration of the rules on their official website.

    That means summertime is set to shine on USJ once again this year. The new ‘Universal Summer Parade: We are One’ event will begin on July 23 as the first parade held by the park since its reopening. Guests will be able to enjoy a fun and exciting summer at USJ with all the necessary precautions in place to ensure their safety.

    Many familiar faces will gather at USJ to celebrate summer with guests, including the Minions, Elmo, Snoopy, Hello Kitty, and more. Each of them will board colourful floats for the parade during the parade, which will open with the fittingly-titled “Opening Float” followed by a flurry of unique floats like the flashy “Latin Float,” cute European-inspired “Europe Float,” the mysterious “Indian Float,” and the finale “America Float,” amongst many others. There will be music to entertain guests for laughs, smiles, and fun energy while characters and entertainers ride the floats and serve summertime vibes.

     

    The peak moment of the parade will be when confetti rains down on guests in huge quantities. Flags can also be bought for the parade for the first time in this year. Performers and the park characters will be able to entertain guests at a distance while still connecting with them through the fun performances. A special “social distance” performance created in cooperation with the Osaka Prefectural Board of Education will also be part of the parade. This year’s parade plans to have guests dancing and smiling even more than previous years to lift some of that stress away and give them the fight and energy to continue into tomorrow.

     

    Universal Summer Parade: We Are One

    Put your hands into the air as the sun beats down and the floats arrive to a lively rhythm. ‘We are One’ is the catchphrase, so get your boogie on and explode with excitement together with the entertainers and park characters for a heated summer parade!

     

    Running: July 23, 2020 – August 27, 2020

    Location: Parade Route

    Time: One per day from 11:00am (approx 40 mins) 

    Buy yourself a parade flag for ¥500 and wave it around to the beat of the festival!

     

    Cool yourself off with some summer merch

    Get your hands on some merch for cooling off, including the must-have summer “Handy Fan,” a “UV Poncho” which keeps you cool in the heat of the sun, a classic “Sensu” folding fan, and more.

     

    Feel the Japanese festivities with the Universal Market

    The Universal Market will give that Japanese ‘matsuri’ festival vibe. Enjoy some cool desserts, spicy food, and more.

    Left: Super Hot! Turkey Leg ¥1,000 / Centre: Peach Jelly Soda: ¥650 / Right: Frappe Sundae ~Strawberry & Blue Hawaii~ ¥750

    Since guest safety is the number one priority this summer, the park will not be holding its famous splash performance where guests are soaked with water by water shooters.

     

    Additionally, the parade will also not stop in any of the usual designated places and will instead keep on moving, meaning the parade can be enjoyed from anywhere along the parade route. Guests will be able to keep plenty of distance from others as they watch the parade.

     

    The park also released a statement on its ‘enhanced sanitation in park operations’ on its official website so you can find out more about what USJ is doing to tackle the COVID-19 spread.

     

    If you’re in Osaka this year, you can still enjoy summer at Universal Studios Japan with all the necessary precautions in place.

  • Cute Bear Pancakes Whipped Up at IMADA KITCHEN in Tokyo’s SHIBUYA109

    30.June.2020 | FOOD

    IMADA KITCHEN in SHIBUYA109 has teamed up with Hattendo Cafe to co-create the new “Torokeru Kuma-san Pancakes” (Melty Mr. Beat Pancakes) which will be served from July 1, 2020 to August 30, 2020.

     

    IMADA KITCHEN is a food project that aims to create original food in Shibuya. Together with Hattendo, a Hiroshima brand known for its incredible cream pastries, they have created a super cute bear design pancake. Bear designs are popular with young girls in Japan.

    Torokeru Kuma-san Pancake: ¥450 (Before Tax)

    The fluffy pancakes are filled with melt-in-the-mouth, handmade custard cream, meaning a single bite lets you enjoy both the moist texture of the pancake and the melty drizzle of the custard cream. Your mouth is instantly filled with flavours of maple syrup and egg, which when combined with the accompanying berries makes for a sweet amalgamation of deliciousness.

    Torokeru Koro Tama Kuma Sandwich: ¥450 (Before Tax)

    Normally, you would have to go to Hiroshima to try Hattendo Cafe’s “Torokeru Koro Tama Kuma Sandwich,” but now it will be available to try at IMADA KITCHEN. Made with the cafe’s “cream bread,” this moist sandwich is filled with egg salad, korokke, and cabbage for a hearty meal.

  • See KAWAII MONSTER CAFE HARAJUKU’s New MONSTER X Girls

    25.June.2020 | FOOD

    KAWAII MONSTER CAFE HARAJUKU has announced MONSTER X, a new roster of characters who are like sisters to the cafe’s MONSTER GIRLS and are personifications of popular areas in the cafe: Mushroom Disco, Bar Experiment, and the Mel-Tea Room.

     

    The theme and decor of KAWAII MONSTER CAFE HARAJUKU imagines customers inside the belly of a monster. But this is no ordinary digestion, as customers are pulled into a crazy and vivid world of colours. The cafe is split into various areas where you’ll find the new MONSTER X girls: the colourful mushroom forest Mushroom Disco welcomes MUSH, the bewitching jellyfish Bar Experiment says hello to JELLY, and the candy-filled Mel-Tea Room beckons MELTY. Let’s take a look at who these MONSTER X girls are.

     

    MUSH

    MUSH’s theme is “Cheer.” Her dress and hairstyle is fitted with lots of round mushrooms. She’s here to cheer everybody up with the power of her vivid, Harajuku-esque colours.

    Area: Mushroom Disco

    Mushroom Disco is a giant forest of colourful, poisonous mushrooms and plants from outer space.

     

    JELLY

    JELLY’s theme is “Deep.” Her dress and hairstyle personifies the bar which take son the image of a luminous deep sea jellyfish. Her glittery cool beauty will captivate all who see her.

    Area: Bar Experiment

    An enormously bright, glistening jellyfish has wrapped itself around this bar which also couples as a laboratory where people can experiment with different drinks.

     

    MELTY

    MELTY’s theme is “Sugary.” Her name speaks for her droopy dress and hairstyle which looks like it’s melting. She will heal all with her sweet and overwhelming aura.


    Area: Mel-Tea Room

    Follow the ants along the sugar trail and you’ll find the tea party room adorned with ice cream, chocolate, and macarons.

     

    Fashion x Entertainment x Virus Precautions

    KAWAII MONSTER CAFE HARAJUKU will continue to entertain customers while taking all the necessary COVID-19 precautions. The staff will coordinate masks to their outfits fitting of the KAWAII MONSTER CAFE while still paying respect to the spirit of Harajuku’s fashion style which encourages people to enjoy fashion however they like. When you look back at the history of Harajuku’s street fashion, decorative masks and gas masks have always been around, so it will be business as usual at the KAWAII MONSTER CAFE.

     

    Jokin Dance (Bacteria Elimination Dance)

    Before your meal at the KAWAII MONSTER CAFE, the MONSTER GIRLS will pay a visit to your table and invite you to join in doing the Jokin Dance (Bacteria Elimination Dance). KAWAII MONSTER CAFE HARAJUKU is an entertainment restaurant, and so it can make even taking precautions against something like COVID-19 a fun time.

  • Yuri!!! on ICE x Sanrio Characters Come Together at a Themed Cafe in Tokyo

    23.June.2020 | ANIME&GAME / FOOD

    LEGS COMPANY has revealed that it is opening a Yuri!!! on ICE and Sanrio fusion themed cafe called “Yuri on Ice x Sanrio Characters Cafe 2020” in Shibuya, Tokyo for a limited time from August 6, 2020.

    Yuri!!! on ICE is a sports anime series centred on figure skating. It was produced by MAPPA and directed and written by Sayo Yamamoto together with Mitsurō Kubo. The series received rave reviews from anime watchers and the figure skating community.

     

    LEGS COMPANY brought this collaborative cafe to Tokyo and Osaka once before back in September and October of 2017. The collaboration is set to return this summer, with this year’s theme centred on an ice cream stand. The menu is made up of themed dishes, drinks, and desserts. Let’s take a look at just some of the items on offer.

     

    A Select Look at the Menu

    Food


    Utopia Akatsuki Simmered Cutlet Plate: ¥1,599

    A Yuri!!! on ICE classic, this katsudon dish is served in a separated style.

    Borscht Plate: ¥1,599

    Borscht is a Russian dish that appears in the show, and in this plate it’s served as a main. Enjoy together with the sour cream.

    Paella Plate: ¥1,599

    A Spanish dish that appears at the end of the show, served with fish, sauce, and a side of gazpacho cold soup.

     

    Desserts


    Pancake & Ice Cream Plate: ¥1,399

    Enjoy a mix of sweet and sour flavours with a fruit and whipped cream-topped pancake and ice cream. You get to pick your favourite character for your ice cream.

    Tiramisu & Ice Cream Plate: ¥1,399

    You can choose your favourite character with the bittersweet tiramisu too.

     

    Drinks


    Soda Float: ¥989 (Bottom Left: Strawberry / Middle: Melon / Right: Blue / Top Left: Cola / Top Right: Coffee)

    Stickers (14 Designs): ¥400


    Mini Towels (3 Designs): ¥850 Each

    Fans can get their hands on exclusive merchandise too which is also available online in Japan.

    Fans (4 Designs) *For those who book a table in advance only


    Coasters (7 Designs) *For those who order a drink only

    The cafe will also offer free merchandise too, including fans for those who book a table in advance, coasters for those who order a drink, and more.

     

    ©はせつ町民会/ユーリ!!! on ICE 製作委員会
    ©1976,1989,1992,1993,1996,1998,2020 SANRIO CO.,LTD. APPROVAL NO.610406

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