MMN Festival: Traditional Japanese Performance Art, Omatsuri Experience & More at Onden Shrine!

12.March.2018 | FEATURES / FES / SPOT

The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.

 

Register Here: https://mmnf2018.peatix.com

 

This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists set to the perform as well as the content and activities to be held at each location.

 

In this article, we’ll take a detailed look at the stage performances and booths you can expect to see at Onden Shrine.

 

穏田神社

The theme at Onden Shrine is “Tying Links with the Gods of Harajuku.” “Ennichi” is held at the traditional Onden Shrine. Stalls are a must-have at Japanese festivals, so you can expect to see plenty of them for the MMN Festival lined with food, offering classic activities such as yo-yo fishing, and more. A stage will also be set up at the shrine where you can look forward to seeing a traditional Japanese ‘taiko’ drum performance and more, as well as getting involved with the mizuhiki workshop where you’ll learn how to make your own decorative cord to tie envelopes with! Onden Shrine will be packed with content that can be enjoyed by kids and adults alike.

 

yumenoya tokyobon

STAGE CONTENT: YUMENOYA Ukon Takafuji Japanese Dance Show & Bon Odori

The “Takafuji Dance Company” is a pioneer of traditional Japanese dance that boasts a history of 100 years. Ukon Takafuji is the second generation of the company as well as the producer and chairman of “JAPAN CULTURE ENTERTAINMENT -YUMENOYA-” who is set to put on a traditional Japanese dance show. It is an “experienced-based” show meaning you yourself can join in to dance Bon Odori.

 

Not only will there be classic Bon Odori hits playing such as Tokyo Ondo, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji, a song co-produced with “COOL JAPAN TV” that has taken the world by storm online with a collective 100 million plays across video streaming platforms.

 

 

IMG_5655

STAGE CONTENT: Satsumasendai Odoridaiko

A Japanese drum (taiko) group made up of girls in their teens and 20s. Besides Japanese drums, their stage performance also captivates fans around the world with other traditional Japanese instruments such as the shinobue, as well as traditional Japanese dance.

 

 

創作舞踊集団寶舟

STAGE CONTENT: Awa Odori Dance TAKARABUNE

TAKARABUNE is a creative dance group of Awa Odori, a traditional type of Japanese dance that boasts a 400-year history, who challenge themselves to creating new possibilities for this traditional Japanese artform. You must not miss this stage performance by Japan’s sole professional Awa Odori dance group!

 

 

作法

BOOTH CONTENT: Learn Shrine Etiquette!

Staff will co-ordinate and teach you the manners and etiquette associated with shrines. It’s a great chance for newcomers to Japanese shrines and maybe even an opportunity for those in-the-know to learn about them again.

 

 

プロフィール画像

EXPERIENCE: Amezaiku Tsuruhuji

Last year’s amezaiku workshop was hugely well-received, so we’re bringing it back this year! You will learn how to sculpt rabbits, bears and other animals from candy, so be sure to try challenging yourself♪

 

 

sakura

EXPERIENCE: Kimusubi Mizuhiki Workshop

Mizuhiki are special cords that tie envelopes used for monetary gifts. Did you know that there are a lot of kawaii ones around recently? Mizuhiki artist Kaori Hunaki will hold a workshop at the booth where you can learn how to make your own kawaii mizuhiki!

 

 

Register for Free Entry into MMN Festival!

bag

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

 

How to Register

To access MMN Festival, you must register in advance. (Admission is free of charge. Select festival contents however will charge a fee.)

 

To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

 

Click here to register.

 

Please display your QR Code at each location on the day of the event.

 

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

 

■Information

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

Official Event Website: https://fes18.moshimoshi-nippon.jp/index.html

 

RECOMMENDED ENTRIES

  • New Performers Added to Festival Line-Up! At Tower Records-Nemuri Haru, Monari Wakita and at Laforet Harajuku-Noah Sato, Yoshiaki and Michi!

    09.March.2018 | FASHION / FEATURES / FES / FOOD / MUSIC / SPOT

    The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.

     

    Register Here: https://mmnf2018.peatix.com

     

    This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists set to the perform as well as the content and activities to be held at each location.

     

    ラフォーレ原宿

     

    <Harajuku Kawaii Market presented by Mynavi Baito>

    Location: Laforet Museum Harajuku (Laforet Harajuku 6F)

    Themed on the concept of “Find Japan’s Kawaii♡,” you will turn into a kawaii girl in this area simply by turning up with a selection of fashion, beauty, fortune-telling, DIY and more.

     

    Three additional performers have been added to the festival’s line-up. They include Noah Sato, Yoshiaki and Michi.

     

    佐藤ノア

    Noah Satou will join model Ren Koseki on stage to introduce their recommended spring cosmetics. The two of them use a lot of cosmetics as seen in their online videos where they test them out, so they are set to showcase their recommended products.

     

    ミチ

    よしあき

    Yoshiaki and Michi will feature on stage with Youtuber Megane, whose appearance has already been announced. The three of them will host a talk show discussing their private lives as popular models and Youtuber respectively.

     

    9めがね

    It has also been announced that Megane , Yoshiaki and Michi will join the flea market where personal items of the on-stage performers will be sold, including Natsume Mito, whose appearance has become the talk of the town. Expect to see an array of items from the performers you can’t buy anywhere else.

     

     

    ■Harajuku Kawaii Market presented by Mynavi Baito

    Location: Laforet Museum Harajuku

     

    March 24th Performers

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Akari Abe / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Saki Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanioku / Chie Tsuji / Mei Nagasawa / Fusedy / Michi / Natsume Mito / Rinko Murata / Megane / Anna Yano / Yoshiaki

    ・Live Performance: Amato Danshi

     

    March 25th Performers

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Ellie / Rikako Oya (Babyriads Japan) / Chamereon Takeda / Ren Koseki / Noah Satou / Saki Shibata / Hikari Shibata / Ema Tanioku / Mei Nagasawa / Rinko Murata / Anna Yano / Yuna Yabe / Yutaro

    ・Live Performance: Amato Danshi / MAGiC BOYZ

     

    ・Personal Item Flea Market Participants: Ren Koseki / Hikari Shibata / Yuri Suganuma / Ayumi Seto / Ema Tanioku / Eri Tanioku / Chie Tsuji / Natsume Mito / Rinko Murata/ Michi/Megane / Anna Yano / Yuna Yabe/Yoshiaki

     

     

     

    渋谷店外観

    <Featuring Japanese new music「MOSHI MOSHI MUSIC FESTIVAL」>

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop

    Down on B1F in the CUTUP STUDIO, influential artists and music media companies that have hooked up with many promising artists and new talent will become official curators of this special stage event together with MOSHI MOSHI NIPPON (MMN) to host an exclusive showcase of must-see up-and- coming artists. Also, up on the rooftop, MMN will oversee an idol stage event with a line-up consisting entirely of idol groups that MMN want to recommend to international audiences. It will be jam-packed full of Japanese ‘kawaii.’

     

    春ねむり

    脇田もなり_2017

     

    Performing artists added to the line-up include Nemuri Haru and Monari Wakita. They will appear on the “Live Natalie meets MOSHI MOSHI NIPPON” stage which features a list of artists chosen by Natalie Music, Japan’s number one music news site, that best represents the concept behind the MOSHI MOSHI NIPPON Project.

     

    th_06_MANON

    In addition, music artist MANON has been announced as the opening act of the event, who has garnered much attention from mindful music listeners.

     

    09_QUEENS

    10_NANKINI

    Four new idol acts have also been added to MMN’s “MOSHI MOSHI IDOL SPECIAL” stage: QUEENS, Nankini!, C-Style, and Kus Kus. They are ready to bring even more excitement together with the already announced 8 other idol groups.

     

    ■MOSHI MOSHI MUSIC FESTIVAL

    Location: Tower Records Shibuya B1F / Rooftop

     

    March 24th Performers:

    ・Opening Act

    MANON

     

    ・Spincoaster Stage

    Mizuki Ohira / SIRUP / The Wisery Brothers /SIR UP/The Wisely Brothers

     

    ・WREP BATTLEFIELD presents Batotsuku (19:00 START)

    MC: Zeebra / Hachi Moji

    DJ: YANATAKE

    MC BATTLE: MC Seishain / MC MIRI/Kizal / SAM / SHO GEN / Datemegiri / TKdakurobuchi / NillNico / 8×8=49 / FRANKEN / Yuma / (+one more artist TBA)

     

    MOSHI MOSHI IDOL SPECIAL

    QUEENS / Kus Kus / CY8ER / C-Style / Jewel☆Neige / Nankini! / Yamakatsu / …and more

     

     

    March 25th Performers:

    ・Live Natalie meets MOSHI MOSHI NIPPON

    Atarashii Gakkou no Leaders / SHE IS SUMMER / Nemuri Hary / MISMOPE / Luby Sparks / Monari Wakita

     

    MOSHI MOSHI IDOL SPECIAL

    APPARE! Harajuku / Sakadori Hasshinkyoku / C-Style / sora tob sakana / NEO JAPONISM / Lucky Doll / Yamakatsu / …and more

     

     

     

     

    <Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”>

    Location: Shibuya Cast

    The theme of this market is to experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, sweets and sake, and enjoy the stalls selling fresh Japanese produce and more. The market will offer a food experience only possible in Japan.

     

    もしもし着物サロン_画像

     

    The “Moshi Moshi Kimono Salon” has been added to the festival. This rental kimono salon located in the Harajuku Tourist Information Center will have its own booth at SHIBUYA CAST where you can have a kimono fitted to enjoy hanami.

     

    At the Don Quijote booth, they will sell must-have items for hanami, such as sake, as well as typical Shibuya souvenirs. “Shibu Fes” – the fashion event that takes over the streets of Shibuya – will also have its own booth where they will be handing out “fashion bonuses” that can be used when shopping (March 24th only).

     

     

     

    穏田神社

    <Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”>

    Location: Onden Shrine

    Traditional Japanese performance art, character DJs and more will take to the stage at Onden Shrine, a site steeped in tradition. Experience an array of food, drinks and workshops at this Ennichi event.

     

     

    薩摩川内踊り太鼓

    創作舞踊集団寶舟

    On stage, Satsumasendai Odoridaiko will put on a performance using Japanese instruments like the taiko drums and shinobue, as will TAKARABUNE, Japan’s only professional Awa Dori group, a traditional type of Japanese dance that boasts a history spanning 400 years.

     

    しもっきーアー写

    ころとん(796KB,jpeg)

    A character DJ festival will also take place, with DJs dressed up as Shimockey and coroton.

     

    作法

    In the Ennichi area, you’ll have the opportunity to learn the manners and etiquette of Japanese shrines, get involved in a workshop to sculpt amezaiku animal candy, and learn how to make a kawaii mizuhiki cord which is used to tie envelopes. MOSHI MOSHI ENNICHI is overflowing with fun and exciting content that can be enjoyed by locals and overseas visitors alike.

     

     

    MOSHI MOSHI NIPPON FESTIVAL 2018

    <Entry to the Festival is Free!>

    All four main areas of the festival are free to enter. However, there are some places that require you to register beforehand, so we recommend signing up in advance. Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

    ■Summary: MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    <Festival Date>

    24 March 2018 – 25 March 2018

    <Festival Time>

    11:00-21:00 (Subject to Change)

    <Organizer>

    MOSHI MOSHI NIPPON Executive Committee

    <Support>

    Shibuya City / Shibuya City Tourism Association

    <Co-Operation>

    TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

    <Sponsors>

    Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory /Amato Danshi / Maidreamin / Don Quijote Co., Ltd.

    <Content Partners>

    Gurunavi, Inc. / Airbnb Inc. /Natalie / Spincoaster / WREP

    <Festival Locations>

    Shibuya & Harajuku Area (Shibuya-ku, Tokyo)

    <Main Locations>

    Laforet Museum Harajuku / SHIBUYA CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    <Festival Contents>

    Experienced-Based Content / Live Performances / Fashion / Participative Content / Tour Services / Inbound Services / …and more

     

    <Festival Price>

    Free (*Some festival contents will charge a fee)

    Those who wish to participate in the festival must register in advance (https://mmnf2018.peatix.com). Select content does not require registration.

    <Official Website>

    http://fes18.moshimoshi-nippon.jp

    <Social Media>

    Twitter: https://twitter.com/moshi_fes

     

    <Related Websites>

    MOSHI MOSHI NIPPON

    http://www.moshimoshi-nippon.jp (Available in English, Japanese and Chinese)

     

     

  • MMN Festival 2018: Music Artist Line-Up – Up and Coming Artists From Japan!

    06.March.2018 | FEATURES / FES / MUSIC / SPOT

    It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here.

    This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

    This year’s MMN Festival is free for all to enter! But don’t forget: you must register in advance to attend.

    Sign up here:https://mmnf2018.peatix.com/

     

    This year’s main locations are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine. All locations are free to enter upon registering in advance.

     

    In this article, we’ll take a detailed look at who you can expect to see performing on stage at Tower Records Shibuya.

    At our location of Tower Records Shibuya, we will hold a music event to shine the spotlight on young and budding artists in Japan’s music scene.

    Artists and music media companies that have hooked up with many promising artists and new talent will become official curators of a special stage event to host an exclusive showcase of must-see up-and-coming artists. Also, up on the rooftop, MOSHI MOSHI NIPPON (MMN) will oversee an idol stage event with a line-up consisting entirely of idol groups that MMN want to recommend to international audiences. It will be jam-packed full of Japanese ‘kawaii.’

     

    B1F CUTUP STUDIO

    Down on B1F in the CUTUP STUDIO, influential artists in the music scene, as well as music media who have teamed up with new talent, will showcase a list of carefully selected artists. MMN, who deliver Japanese pop culture to the world, will join hands in overseeing this stage event with each curator.

     

    Curator 1: Spincoaster Stage

    “Spincoaster” will bring three artists to perform recommended by the company themselves – The Wisely Brothers, Mizuki Ohira and SIRUP.

     

    Spincoaster

    “Encountering music that will shake your heart” is at the core of Spincoaster, a music media company that carefully picks and showcases up-and-coming artists from around the world. In addition to managing their music news media company, they also manage a music bar and have selected songs for SONY, Reebok and Suntory.

    Website: https://spincoaster.com

     

     

     

    The Wisely Brothers

    The Wisely Brothers

    Despite being girls, this three-piece band have a unique band name with “brothers” in it. Last year, they performed at numerous events including the Ringo Music Festival. They have also traveled all the way to South Korea for a show and have even held a solo concert at Shibuya WWW. They’re a band receiving rapidly growing attention. Their style screams freedom and you can feel that they are enjoying music written from the heart, with lyrics uniquely depicting themes such as girls’ buoyant romance, listlessly passing one another without meeting, and ambivalent emotions. You’ll become addicted to their music as you listen to it. The songs are rooted in indie pop but somewhere in the sound there’s a feeling that you can’t let go which leaves you feeling comfortable somewhere inside.

     

    The Wisely Brothers / Maple Canada

     

     

    大比良瑞希

    Mizuki Ohira

    An artist who brings to life sophisticated music, from a luxury urban and mellow sound to sentimental folk. Her song Real Love was picked up in the Spotify playlist “Woman’s Voice” and was listened to over 100,000 times in January and February. Her number of overseas fans is also on the rise. She also works as a model. Her music video Everything gives me chance what I love it, in which actress Culumi Nakada also appears, has received praise for its level of quality in looking just like a short film.

     

    Everything gives me chance what I love it / Mizuki Ohira

     

     

    SIRUP

    SIRUP

    He flew into the scene like a comet last year with his digital single Synapse. The name “SIRUP” is a combination of “Sing & Rap.” His characteristically deep vocals were influenced by African-American music from soul to R&B. His combination of soul, hip-hop and R&B has particularly been a hit with young music lovers. He is popular for his sophisticated sound that fuse singing and rapping in Japanese and English.

     

    SIRUP – Synapse

     

     

    Curator 2: WREP BATTLEFIELD presents Batotsuku

    Witness an MC battle right before your eyes hosted by Zeebra, a hip-hop artist representing the city of Tokyo, who is bringing the heated MC battle segment from the hip-hop radio channel “WREP” produced by Zeebra himself.

    4 people will be chosen on the day of the event to become team captains and create their own team from 12 appointment battle MCs for a 3-on-3 MC battle.

     

    Zeebra

    Zeebra

    A hip-hop MC and member of legendary hip-hop group KGDR. He is also active as a DJ under the name DJ DIRTYKRATES. In 2016, he was appointed the first Shibuya Tourism Night Ambassador. He is not only leads Shibuya’s night scene, but also maintains a responsibility for the places where people can enjoy nightlife as well as cleaning up rubbish after events.

    He also held the Night Mayor Summit discussions took place regarding ways to develop night culture. He is recognised worldwide for being out of the box when it comes to hip-hop.

     

     

    Curator 3: Live Natalie meets MOSHI MOSHI NIPPON

    Natalie Music have selected a line-up of artists that best represents the “MOSHI MOSHI NIPPON Project” of delivering Japanese pop culture to the world. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER, and more.

     

    Natalie Music

    Natalie Music is a news website that covers the latest topics regarding music from both major and indie artists in Japan. They hold many interviews and write reports on events. The website receives much support for the level of detail that goes into in their articles which are written from the point of view of fans. They have over 120,000 followers on Twitter (as of March 2018) and are read by music fans and beyond.

    URL:http://natalie.mu/music

     

     

    新しい学校のリーダーズ

    Atarashii Gakkou no Leaders

    A four-member dance performance unit who stick out from the crowd and demonstrate originality to strengthen today’s boring society and make living fun. They became popular after a collaboration with a commercial for Lotte “Fit’s” which was remixed by tofubeats. They have also performed at Nico Nico Chokaigi 2016 and ULTRA TEEN FES, and middle schoolers have even covered their dances on the video streaming site “MixChannel.” The photos they post on their social media are also a must-see, filled with girl-like freedom and plenty of humour.

     

    Atarashii Gakkou no Leaders / Music Video Clip

     

     

    ミスモペ

    MISMOPE

    A two-piece band who deliver happy pop tunes that will brighten the day of those who hear them. Even in their songs with sad lyrics you can hear a positivity in there somewhere when the girls sing. Their music is affixed with energy. The vocals are characteristic in the way that they are both innocent and piercing. This is their weapon of choice during live performances in the city. MISMOPE are popular with girls of the same generation, with much interest having been gained in their music videos and outfits. They are also recognised as fashion icons!

     

    MISMOPE / “Ano ne, Ano sa”

     

     

    Luby Sparks

    Luby Sparks

    A five-member band made up of university students with an average age of 21. They have created a buzz amongst indie music fans for co-performing with overseas bands and performing at a UK festival. Their list of collaborations with overseas artists is long – they have performed together with artists coming to Japan including The Bilinda Butchers and Manic Sheep, as well as creating a split cassette with YUCK. In 2017, they appeared as the first and only Japanese band to perform at UK music festival “Indietracks Festival.” The band have a growing fan base around the world for their emotional sound.

     

    Luby Sparks “Thursday”

     

     

    SHI IS SUMMER

    SHE IS SUMMER

    SHE IS SUMMER is noted for her discotheque and groovy sound. The gap between the cute voice of MICO and her lyrics that pierce deep into the heart of girls is out of this world. In 2017, she released her second EP Swimming in the Love E.P. which was chosen as a “Tower Records Recommendation” in June. With the release peaking at number one on the iTunes Electro Charts and 6th on Oricon’s Indie Weekly Charts, she’s an artist gaining rapid popularity right now. Her dramatic music videos are also a sight to behold as they make you feel the story.

     

    SHE IS SUMMER / “Are Kara no Hanashi Dakedo”

     

     

    Curator 4: MOSHI MOSHI NIPPON

    “MOSHI MOSHI NIPPON” have a list of Japanese idols to recommend to the world. Idol groups set to perform at MMN Festival include Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more.

     

     

    愛乙女☆DOLL

    Lovely Doll

    A group with a cuteness you will want to keep close to you. Their incredibly impressive live performances flood the stage with entertainment. In 2017 they released Yoake Mae, Niji ga Sasu and Hikari no Symphony which ranked 7th and 8th place in Oricon’s Weekly Charts. The group have also performed at South-East Asia’s biggest Japanese culture event “JAPAN EXPO THAILAND 2017.” Their overseas activity is spreading far and wide.

     

    Lovely Doll / “Yoakemae Nijigasasu”

     

     

    Yamakatau

    Yamakatsu

    An idol group who formed in 2011 as part of Entertainment Yamaguchikasseikai, a project that was initiated to revitalize Yamaguchi Prefecture by discovering new idols. As well as working as “Furusato Ambassadors” and “Sekai Jamboree Official Supports” to promote the charm of Yamaguchi Prefecture to the rest of Japan, the group also appear as regular members of information programs on TV. They are set to perform at “Idol Koushien SPRING FESTIVAL 2018.”

     

    Idol koushien day02 Yamakatsu

     

     

    2_sakidori_01

    Sakadori Hasshinkyoku

    A group centred around the concept of jumping on current trends before anyone else and spreading the excitement of inexperience. They are completely backed by car website MOBY. They have held a solo concert at TSUTAYA O-EAST in Shibuya and will perform at Idol Koushien and IDOL CONTENT EXPO.

     

    Sakadori Hasshinkyoku / “Karimen Distiny”

     

     

    sora tob sakana

    sora tob sakana

    A four-member girl group with an average age of 15. Known by the nickname “Osakana,” they dream to one day perform live on the moon. They will make their major debut in May this year and hold a solo show at Tokyo International Forum. Their overseas activity is on the spread – last year, they appeared at “Taiwan Comic Exhibition,” their first Taiwanese event. Be sure to check out the interview we did with them(https://www.moshimoshi-nippon.jp/61765)

     

    sora tob sakana / ribbon

     

     

    Immerse yourself in the latest music from Japan at Tower Records Shibuya from bands and hip-hop to idols!

     

    Register for Free Entry into MMN Festival!

    MOSHI MOSHI NIPPON FESTIVAL 2018

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

     

    How to Register

    To access MMN Festival, you must register in advance. (Admission is free of charge. Select festival contents however will charge a fee.)

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

    Click here to register.

    Please display your QR Code at each location on the day of the event.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official site:https://fes18.moshimoshi-nippon.jp/index.html

  • MMN Festival: Wear Kimono, Experience a Maid Café, Eat Matcha Sweets & More at SHIBUYA CAST!

    07.March.2018 | FEATURES / FES / SPOT

    It’s finally March, which means MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA (MMN Festival) is almost here.

     

    This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

     

    This year’s MMN Festival is free for all to enter! But don’t forget: you must register in advance to attendClick here to sign up.

     

    This year’s main locations at the MMN Festival are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine. All locations are free to enter upon registering in advance.

     

    In this article, we’ll take a look at what content you can expect to see at SHIBUYA CAST.

     

    Going to SHIBUYA CAST at the MMN Festival means you can enjoy Hanami early in Shibuya. Gaze at cherry blossoms while indulging in some traditional Japanese food, matcha sweets, sake and more. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

     

    食べ歩き_900_700

    FOOD: kyo Baum

    A lottery draw will be held to win souvenirs and items from Kyoto! You will receive the hugely popular matcha flavoured sweets “Kyo Baum” from Kyoto’s famous “Kyo Baum” shop. Make sure to get involved with the lottery draw!

     

    Kimono Salon Yumenoya

    FASHION: MOSHI MOSHI Kimono Salon Produced by -YUMENOYA-

    The “MOSHI MOSHI Kimono Salon” is run by the MOSHI MOSHI BOX Harajuku Tourist Information Center, and it’s set to head to Shibuya Cast! You can rent your very own kimono and have it fitted for you. And of course, you can head on out wearing your rented kimono. You’ll be able to take some great photos if you go to the event area at Onden Shrine wearing your kimono!

     

    TOUR: Airbnb Experience Tour 

    An official tour has been prepared for the event. Not only will you be taken around the event venues, but introduced to recommended spots around them too. There’s even a tour available with a popular model as your guide! Full details will be made available on the website, so don’t miss out.

     

    No.1 Maid Café group maidreamin

    MOE KAWAII EXPERIENCE: No.1 Maid Café group “maidreamin”

    The number one maid café group “Maidreamin” will make its way to Shibuya Cast’s multi-purpose hall! This is your chance to relax freely and at ease at a maid café, whether you’ve visited one before or never had the courage to enter. Get your hands on original Maidreamin merchandise, enjoy a drink, join in with an omajinai and cast a spell to make your drink even more delicious, dress up and have your photo taken chekki-style with a maid, and more! There’s also something special planned that you can’t get anywhere else.

     

    Comment From the Maids: We made our animal parfait even better at the end of February and it’s already become popular for being so cute. At maidreamin, our maids will serve an original limited-edition menu for all the goshujin-sama and ojou-sama coming to MOSHI MOSHI NIPPON so they can experience ‘moe kawaii’♪ Look forward to our limited menu that you can’t taste anywhere else♪

     

    Amato Café

    FOOD & EXPERIENCE: Amato Café

    The “Amato Café” will open in Shibuya Cast offering a selection of sweets recommended by Japanese male idol group Amato Danshi!

     

    Look forward to trying “Kabedon Chocolate,” “Amato Danshi Collaborative Okashi,” and more.

     

    FOOD & DRINK: MEGA Don Quijote Shibuya Honten

    Stocked to the max with a multitude of Japanese drinks, great souvenirs and more!

     

    If you’re looking to buy the latest craze in Japan then look no further!

     

    Register for Free Entry into MMN Festival!

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you and present on the day of the event.

     

    Click here to register.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

    MOSHI MOSHI NIPPON FESTIVAL 2018

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official Event Page: https://fes18.moshimoshi-nippon.jp/

     

  • MMN Festival: Popular Models, Youtuber & Fortune-Tellers to Appear at Laforet Harajuku!

    02.March.2018 | FASHION / FEATURES / FES / SPOT

    It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here. This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

     

    What’s more is that this year’s festival is free for all to enter! But you need to register in advance, so don’t forget. Click here to register.

     

    The MMN Festival will take place in four main locations: Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine.

     

    Let us introduce to you the contents of the talk show & fortune at Laforet Harajuku.

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based contents available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

     

    img_laforet-04

    TALK:Fusedy × Ren Koseki

    Illustrator Fusedy, who released the manga Kimi no Ude no Naka wa Sekaiichi Atatakai Basho in February to popular success, will hold a talk on “Love” with Japanese model Ren Koseki. Fusedy will also talk about Ren’ai Gaku (“Love Studies”) from the manga, and there will be a Q&A session with both of them where they will offer love consultation to people that send in their questions prior to the talk. If you’re having doubts or difficulties with love, then be sure to sign up at the link below.

    URL:https://goo.gl/forms/05ofoTaKi94bkBy43

     

     

    img_laforet-05

    TALK :Megane

    Popular Youtuber “Megane” has been invited as a guest to a talk show that will hosted by Rei Maruyama and Yuri Suganuma who will pry Megane to discuss things people usually would not know about. You can also propose your own questions for Megane to

    answer on stage! Send your questions here: https://goo.gl/forms/uDAJAry9rUUM40au1

     

     

     

    img_laforet-06s

    TALK: Saki Shibata × Ayaka Segawa × Rei Maruyama

    Saki Shibata, Ayaka Segawa and Rei Maruyama are all close friends in their personal lives. Each of them is active in a certain field: one is a performer, another is an artist and nurse, and the other is a model. In this talk, the three of them will mutually discuss their lines of work. Performer Rei Maruyama will tell some jokes, and we she might even tell us about something the three of them have talked about in private! Don’t miss thir upfront and honest unfolding in a talk where you can get to know them in a way you can’t on social media!

     

    img_laforet-07s

    TALK: Rikako Ōya × Ellie × Yuri Suganuma × Ema Tanioku × Yuna Yabe

    A host of models will offer tips & tricks on taking Instagram-worthy photos as well as a range of how-to’s! The line-up includes Rikako Ōya (Babyraids Japan) who has an article series on MOSHI MOSHI NIPPON, Ellie, Yuri Suganuma, Ema Tanioku and Yuna Yabe will look at cuts from each of their posts will checking their Instagrammable points. And don’t miss out on the tour that will be held by Yuri Suganama and Ema Tanioku after the event that is related to their featured articles.

     

    img_laforet-08

    FORTUNE-TELLING: Chamereon Takeda × Mei Nagasawa

    Mei Nagasawa, who is a lover of all things spiritual, will have her fortune told for romance and work by Chamereon Takeda. The constellations will also be ranked on stage in relation to one’s fate for love! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh.

     

    img_laforet-09

    FORTUNE-TELLING: Chamereon Takeda × Hikari Shibata

    Hikari Shibata will have her fortune told by Chamereon Takeda through horoscopes. There will also be a horoscope ranking for April for everybody that attends the session! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh!

     

    Registration for the event is free of charge!

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

    Click here to register.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

     

    MOSHI MOSHI NIPPON FESTIVAL 2018

     

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

     

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official site:https://fes18.moshimoshi-nippon.jp/index.html

     

  • Announcement of Performers & Stage Content at MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    27.February.2018 | FEATURES / SPOT

    MOSHI MOSHI NIPPON (MMN) is set to hold the biggest event for promoting Japanese pop culture to the world, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, across the areas of Shibuya and Harajuku on March 24th and 25th.

     

    Today, we are announcing the main performers as well as some of what you can expect to see at the festival. This year’s MMN FESTIVAL is free entry! But you’ll need to register in advance to attend, so don’t forget!

     

    Advance Registration: https://mmnf2018.peatix.com

     

    MOSHI MOSHI NIPPON FESTIVAL

    There are 4 main areas where the MMN Festival will take place that you need to know about!

     

    A multitude of popular models including Natsume Mito and Yutaro will grace the stage, as well as young artists MAGiC BOYZ. A host of talented personalities will also take to performing including the fortune teller Chamereon Takeda, who has appeared on TV and in magazines, comedian Rei Maruyama, Youtuber Megane and more. Music media company Spincoaster, music website Natalie and hip-hop musician & activist Zeebra will come together to curate a special live performance made up exclusively of must-see acts. Ukon Takafuji, who choreographed the internet-famous “Tokyo Bon 2020” video that blew up online across the globe, will perform a traditional Japanese dance show and ‘Bon Odori’ performance. There will also be a selection of must-try original foods and popular sweets that you can only get at this festival.

     

    Area 1: Laforet Museum Harajuku

    HARAJUKU KAWAII MARKET

    <Harajuku Kawaii Market presented by Mynavi Baito>

    Laforet Harajuku will take on the theme of “Find Japan’s Kawaii♡” for the Harajuku Kawaii Market.

    ラフォーレ原宿

    You will turn into a kawaii girl in this area simply by turning up. Get involved with fashion, beauty, fortune-telling, DIY and more.

     

    Japanese model Natsume Mito will hold her very own fashion show for the first time. The show’s theme is based on a picture book chosen by Natsume Mito herself, Bulldog Tantei to Kieta Hoshi (Tomonori Taniguchi, BUNKEIDO). She will read the book aloud while models dress up to bring the world of the book to life!

     

    Be electrified by a performance from hip-hop group MAGiC BOYZ too. Having collaborated with recognized Japanese rappers as well as up-and-coming artists, they have truly made a name for themselves. Their show is a must-see, so don’t miss out.

     

    Popular fortune-teller Chamereon Takeda will take to the stage. Japanese model Hikari Shibata will have her fortune told by the expert through horoscopes. Turn up and find out your horoscope for April too. Those wanting to experience fortune telling with the real life Chamereon Takeda should head over to Laforet!

     

    Mynavi Baito will hold their “Big Challenge of the Youth” project for which young people must create their own kawaii part-time work outfits which will be worn by a line-up of models on stage! See Yuri Suganuma, Mei Nagasawa and Anna Yano dress up in clothes made by actual school students.

     

    Look out for 2 jam-packed days of girly events with popular models, Youtubers and artists!

     

    Area 2: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

    MOSHI MOSHI MUSIC

    <Featuring Japanese new music: “MOSHI MOSHI MUSIC FESTIVAL”>

    Down in Tower Records Shibuya’s CUTUP STUDIO on B1F, influential artists in the music scene and music media companies that have hooked up with many promising artists and new talent will become official curators for a special stage event together with MMN.

     

    MMN will also take to the roof to hold our own stage event. If you love kawaii and you love idols, then you won’t want to miss out on our very special idol stage where you can see performances from a huge list of idol groups!

     

    The Wisely Brothers

    大比良瑞希

    SIRUP

    Music media company “Spincoaster” will also host a stage of 3 artists making the headlines right now as recommended by the company themselves – The Wisely Brothers, Mizuki Ohira, and SIRUP.

    WREP

    Zeebra

    Zeebra, a hip-hop artist and activist representing the city of Tokyo, is bringing the heated MC battle segment from his hip-hop radio channel “WREP” to the festival. See Zeebra and audience representatives battle it out in a 3-on-3 MC battle before your very eyes.

    新しい学校のリーダーズ

    ミスモペ

    Luby Sparks

    SHI IS SUMMER

    Natalie, Japan’s number one source of information for music news, has selected a line-up that best represents our “MOSHI MOSHI NIPPON Project” – those who best deliver the charm of Japanese pop culture. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER and more.

     

    愛乙女☆DOLL

    Yamakatau

    sora tob sakana

    CY8ER

    MMN are set to showcase idol groups we want to introduce to international audiences. Our line-up includes Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more. Don’t miss out on this chance to see performances from real idols!

     

    Area 3: Shibuya Cast

    MOSHI MOSHI NIPPON MARKET

    <Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”>

    The MMN Market will let people experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, matcha sweets, sake and plenty of other goodies. It will be a cuisine and culture experience only possible in Japan, with stalls selling fresh vegetables and more.

     

    Japanese male idol group Amato Danshi will open their own café offering a selection of sweets recommended by the guys themselves. The No.1 maid café group Maidreamin will also be there to serve you. Get your hands on original merchandise, cast a spell on your drink to make it even more delicious, dress up and have your photo taken chekki-style with a maid, and more!

     

    A lottery draw will also be held to win unique souvenirs and items from Kyoto. This will be your chance to taste the hugely popular “Tabe Aruki Kyo Baum” from Kyoto’s famous sweet shop “Kyo Baum Shop.”

     

    Area 4: Onden Shrine

    MOSHI MOSHI ENNICHI

     

    <Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”>

    This “Ennichi” event will use cutting-edge technology at the traditional Onden Shrine. There will be traditional Japanese performances as well as DJs dressed up as characters who will put on a fantastic DJ show. There’s plenty to get directly involved with including a big karaoke party and ‘Bon Odori’ session.

     

    A must-see in this area will be the traditional Japanese dance show put on by Ukon Takafuji, the producer and chairman of “JAPAN CULTURE ENTERTAINMENT -YUMENOYA-” and the second generation of the company “Takafuji Dance Company,” a pioneer of traditional Japanese dance that boasts a history of 100 years. Not only will there be classic Bon Odori hits playing, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji himself, a song co-produced with “COOL JAPAN TV” that has taken the world by storm. Whether you’re young, old or from overseas, everybody is invited to join in the dance!

     

    <Experience-Based Tours For Foreign Attendees>

    An official event tour will be held for the very first time in collaboration with Airbnb. Not only will you be taken around the event venues but introduced to recommended spots around them too. There will also be tours with popular models who will take you little-known good places in Harajuku. A tour for foreigners will also be held in co-operation with “Jnnovations,” a unique and high-quality tour service aimed at foreign travelers.

     

    *Airbnb, エアビーアンドビー(エアビー) and their logos are registered trademarks of Airbnb Inc.

     

    キットカット

    <Original Bag Present>

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

     

    ■Information

    Summary: MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    <Festival Date>

    24 March 2018 – 25 March 2018

    <Festival Time>

    11:00-21:00 (Subject to Change)

    <Organizer>

    MOSHI MOSHI NIPPON Executive Committee

    <Support>

    Shibuya City / Shibuya City Tourism Association

    <Co-Operation>

    TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

    <Sponsors>

    Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory Amato Danshi / Maidreamin / Don Quijote Co., Ltd.

    <Content Partners>

    Gurunavi, Inc. / Airbnb Inc. /Natalie / Spincoaster / WREP

    <Festival Locations>

    Shibuya & Harajuku Area (Shibuya-ku, Tokyo)

    <Main Locations>

    Laforet Museum Harajuku / SHIBUYA CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    <Festival Contents>

    Experienced-Based Content / Live Performances / Fashion / Participative Content / Tour Services / Inbound Services / …and more

     

    <Performers>

    ■Harajuku Kawaii Market presented by Mynavi @ Laforet Museum Harajuku

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Akari Abe / Ellie / Rikako Oya (Babyraids Japan) / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Saki Shibata / Hikari Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanitoku / Chie Tsuji / Mei Nagasawa / Fusedy / Natsume Mito / Rinko Murata / Megane / Anna Yano / Yuna Yabe / Yutaro / …and more

    ・Live: Amato Danshi / MAGiC BOYZ

    ・Booth Contents: Ayumi Seto / …and more

     

    ■MOSHI MOSHI MUSIC FESTIVAL @Tower Records Shibuya (B1/Rooftop)

    ・Spincoaster Stage @ B1・CUTUP STUDIO

    Mizuki Ohira / SIRUP / The Wisely Brothers

     

    ・WREP BATTLEFIELD presents Batotsuku @B1・CUTUP STUDIO

    MC: Zeebra / Hachi Moji

    DJ: YANATAKE

    Battle MCs:

    SAM / Nill Nico / TKdakurobuchi/ SHO GEN / 8×8=49 / Kizal / Datemegiri / FRANKEN / Yuma / MC Seishain / MC MIRI / (+one more artist)

     

    ・Live Natalie Meets MOSHI MOSHI NIPPON @B1・CUTUP STUDIO

    Atarashii Gakkou no Leaders / SHE IS SUMMER / MISMOPE / Luby Sparks / …and more

     

    ・MOSHI MOSHI IDOL SPECIAL @Rooftop・SKYGARDEN

    APPARE! Harajuku / CY8ER / Sakadori Hasshinkyoku / Jewel☆Neige / sora tob sakana / NEO JAPONISM / Lucky Doll / Yamakatau / …and more

     

    <Festival Price>

    Free (*Some festival contents will charge a fee)

    Those who wish to participate in the festival must register in advance (https://mmnf2018.peatix.com). Select content does not require registration.

    <Official Event Website>

    http://fes18.moshimoshi-nippon.jp

    <Social Media>

    Twitter: https://twitter.com/moshi_fes

    <Related Websites>

    MOSHI MOSHI NIPPON

    http://www.moshimoshi-nippon.jp (Available in English, Japanese and Chinese)

     

     

     

  • Event Registration Now Open! MOSHI MOSHI NIPPON FESTIVAL 2018 to be held in Shibuya

    29.January.2018 | FEATURES / FES

    This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town.

     

    <Find Japan’s Kawaii♡ “Harajuku Kawaii Market”>

    Location: Laforet Museum Harajuku

    Time/Date: March 24th-25th at 11:00-19:00 (subject to change)

    main58 copy

    <This picture shows a past event>

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based booths available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. On stage, we will have models who are active in magazines catered to the Harajuku Style, influential figures popular across social media, and more! We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

     

    <Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL”>

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

    Time/Date: March 24th-25th at 14:00-21:00 (subject to change)

    タワーレコ—ド

    Over at Tower Records Shibuya, we will host a music event for young up-and-coming artists in the Japanese music scene. A range of artists and people from the music media who have hooked up with talented new musicians will become official curators at the event and recommend promising artists. MOSHI MOSHI NIPPON, who promote Japan’s pop culture to the world, will join forces with each curator and create an exciting stage.

     

     

     

    <Enjoy Hanami Early in Shibuya at “MOSHI MOSHI NIPPON Market”>

    Location: Shibuya CAST.

    Time/Date: March 24th-25th at 12:00-18:00 (subject to change)

    渋谷キャスト

    We will set up a fun market at SHIBUYA CAST. where you can enjoy Japan’s symbolic cherry blossoms while eating traditional Japanese food and matcha sweets and drinking sake. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

     

     

     

    <Tie Links With the Gods of Harajuku at “MOSHI MOSHI ENNICHI”>

    Location: Onden Shrine

    Date/Time: March 24th-25th at 12:00-18:00 (subject to change)

    屋台イメージ

    A traditional day held at Onden Shrine is ‘Ennichi’. Look forward to strolling along the festival walk and tucking into some festive food at the indispensable food carts, trying your luck at the classic yo-yo fishing, and more. We will also set up a stage at the shrine where you can listen to traditional Japanese gagaku, or ancient imperial court music, as well as a character DJ festival where many different well-known characters will perform. You’ll be spoiled for choice on where to begin at the festival, and there’s plenty for both kids and adults to enjoy.

     

     

    熱狂する外国人

    Register & Receive an Original Bag!

    People that register in advance for the event will receive an original bag as thanks. But be careful, as we only have a limited stock, so don’t forget to register early.

     

     

     

    How to Register

    You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

    Register here!

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.

     

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya & Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities / Inbound Services / and more

     

    Price: Free (select areas will charge a fee)

    Click following site to register:https://mmnf2018.peatix.com/

    Official Event Page: http://fes18.moshimoshi-nippon.jp

    Twitter: https://twitter.com/moshi_fes

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    16.February.2020 | FASHION / MUSIC

    Worldwide famous Japanese pop group Perfume are taking their fashion project “Perfume Closet” to Laforet Harajuku where it will run in a pop-up shop from February 20-26 this year.

     

    Perfume Closet is a fashion project helmed by Perfume which aims to connect with fans through Perfume’s music by making outfits. This is the fourth time Perfume Closet has opened, and will feature a line-up entitled “Perfume Closet 2020SS” which is part of what Perfume are calling “Phase 2,” which started in January this year and centres on clothing. It follows on from “Phase 1” which featured a line-up of miscellaneous items.

    SATIN COMBI TRENCH COAT – ¥49,500 (Tax Included) / FLOWER PLEATS DRESS – ¥44,000 (Tax Included)

    SHEER COMBI KNIT ¥17,600 (Tax Included) / 2 WAY PLEATS SKIRT ¥35,200 (Tax Included)

    RELAX WEAR (LADIES) – ¥16,500 (Tax Included) / PLEATS SLEEVE TEE (WHITE) – ¥9,900 (Tax Included) / SHEER COMBI RELAX PANTS – ¥22,000 (Tax Included)

    The pop-up shop will stock a plethora of items made by the Perfume members, who worked on the designs, chose the materials, and crafted the silhouettes. It includes everything from coats to one pieces, blouses, bottoms, as well as unisex items men can wear too like pants, shirts, and more.

     

    Fans of Perfume and fans of Japanese fashion aren’t going to want to miss out on the new Perfume Closet, open for one week only starting next Thursday!

  • IKEA Harajuku to Open in April 2020 as IKEA Japan’s First Central Tokyo Branch

    15.February.2020 | SPOT

    IKEA Japan has announced the opening of its first central Tokyo branch. Located inside WITH HARAJUKU, and just a 1-minute walk from Harajuku Station, the store will officially open its doors on April 25, 2020.

     

    Harajuku is the hub of Japanese youth fashion culture, and is known the world over as one of the main tourist spots for those travelling to Tokyo. IKEA is taking its Swedish roots and planting them in the ground of central Tokyo with its spacious new storeーwhich will also have its own cafe.

     

    If you’re travelling to Tokyo, make sure to pay IKEA Harajuku a visit during your inevitable Harajuku shopping spree.

  • Japan’s First Muslim Eyelash Extension Salon ‘Crazy Beauty’ Opens in Shibuya

    11.February.2020 | FASHION

    Japanese eyelash extension salon Crazy Beauty has announced its efforts to strengthen its services to cater towards its increasing number of Muslim customers. The salon released a new list of policies in English including using no pork-derived ingredients in its glue, a comment about the alcohol level of its glue, and more.

    “Muslim Welcome” is the name of this new initiative launched by Crazy Beauty with support from the Made in Japan Halal Support Committee.

    Prayer Space

    Crazy Beauty provides prayer mats and has a space for its Muslim clients to pray.

     

    Consideration For Muslim Customers

    Since Muslims are not able to use products with alcohol in them, Crazy Beauty provides Halal-certified Clean Shu! Shu! Neo, which has alkali ions in it that kills bacteria, and it also cleans and smells since. Crazy Beauty also uses MOMA Water, officially recognised by JAKIM in Malaysia. Customers can also enjoy Halal-certified tea after their session.

     

    Muslim Welcome Eyelash Policies

    ・Our salon uses medical grade glue that does not contain pork-derived ingredients.

    ・The medical-grade glue used in our salon contains a small amount of alcohol.

    ・A spare space can be used for prayer purposes.

    ・Prayer mats are available upon request.

    Source: https://crazybeauty.jp/en

     

    If you’re a Muslim and looking to experience Japan’s beauty scene, then be sure to check out Crazy Beauty to see everything they have to offer.

  • Visiting @cosme TOKYO in HarajukuーThe Place That Satisfies All Of Your Makeup & Cosmetic Needs

    04.February.2020 | Uncategorized

    @cosme TOKYO is a new flagship store that opened in front of Harajuku Station in Tokyo on January 10, 2020.

     

    @cosme is a web portal centred on makeup and cosmetics. Offering a wealth of beauty information from a number of perspective, the website lets you see the latest trending items in the makeup world from the word on the streetーby letting people comment on and rank itemsーoffers solutions to skincare and makeup-related problems, and more.

    @cosme TOKYO is the first-ever physical store by @cosme. Its floor space spans over 1,300 square meters where it houses an enormous selection of cosmetics and makeup products, from inexpensive and affordable quality items to luxury brands. Since opening, it has become the talk of the town in Harajuku.

     

    It’s comprised of three floors, each with their own highlights. Let’s go and check it out.

     

    1st Floor: A Hall of Fame for the latest most popular cosmetics

    When you walk into the first floor area, the first thing that’s sure to catch your eye is the incredible “Best Cosmetic Award Tower,” a collection of items that have have won past cosmetic awards for being the best. All the cosmetics are stacked up high in their own little display case.

    As you proceed further across the shop floor, there is the “@cosme Weekly Ranking” corner which ranks the most popular items on the website for that week, so customers can always know what products are the best to incorporate into their makeup and beauty routine.

    But perhaps the centrepiece of @cosme TOKYO is the “Tester Bar,” where customers are free to try out products using the puffs and cotton pads provided. There’s also a tap and sink for rinsing. You can’t deny how great this service is; without worrying about others, you can try out all the cosmetics to your heart’s desire and then buy them if they’re to your liking.

     

    There are also smart lockers so you can lock your things away, allowing for your hands to be free while you test makeup and shop. But it doesn’t stop there, as there’s even a foreign currency exchange machine which caters for 85 currencies in 120 countries.

     

    2nd Floor: Men’s cosmetics, beauty equipment, and more

    Up on the second floor, you’ll find another area that ranks products, this time the ones with the most sales at @cosme TOKYO. Everything is displayed in such a way that it’s easy to find products as they are separated by base makeup, mascara, lipsticks, and so on. You’ll find pop artwork hand drawn by the staff to highlight products, so enjoy comparing and considering all the different items.

    Recently in Japan, men’s products have been garnering attention, and so @cosme have created an entire section dedicated to male and unisex makeup items. Picking out makeup with your partner is goals, and now it’s finally becoming a reality.

    Another area that’s popularーwith both Japanese people and foreignersーis one that stocks cosmetics made with naturally-derived ingredients from Japan, as well as products with Japanese-style packaging. It’s perfect if you’re looking for Japanese-specific items or for gifts and souvenirs.

    Also on the second floor are beauty mirrors so you can check yourself out as well as two Tester Bars, so you can try out products here too.

    If you have kids, you can drop them off in the kid’s area while you shop. There’s also bread-feeding rooms and places for changing diapers. They have it all!

     

    3rd Floor: A place to relax exclusive to @cosme app users

    The third floor is home to a lounge that can only be used by those who have the @cosme app installed on their phone. It can be used for relaxing or for hanging out with friends. It’s hard to find a such a quiet and relaxing place like this so close to Harajuku Station.

    If you want to retouch your makeup, there’s a powder space you can do that for free, as well as oxygen boxes. This floor is packed full of different great services.

     

    @cosme also has its own points system. One point equals one yen, and you get five for just visiting the store.

     

    Anyone and everyone can enjoy a fun and easy shopping experience

     

    Each product in the store has a JAN code on it which when scanned at one of the tablets in store will give you information about that product in multiple languages, including English, Simplified/Traditional Chinese, and Korean. This goes for the map of each floor too, so you can find out what each floor offers without getting lost.

    @cosme TOKYO also has free Wi-Fi, and can also ship products around Japan. It offers a comprehensive shopping experience that caters to both Japanese and foreign customers.

    You’re sure to find many items you like when visiting @cosme TOKYO, so you can’t miss out on visiting if you’re travelling to Harajuku or Tokyo. Enjoy shopping!

  • 5 Must-Visit Beautiful and Romantic Lantern Festivals in Japan | 2020 Edition

    02.February.2020 | SPOT

    The season for Japan’s enchanting and romantic lantern events has finally arrived, and the line-up this year is diverse, from events where lanterns are the main attraction to lantern-lined festivals and Japanese matsuri festivals.

     

    Hankyu Travel International compiled a list of these events , and we’ve pulled out some of the best ones for you.

     

    Hanamaki Hoshi Meguri no Yoru | Iwate Prefecture

    This year marks the third run of “Hanamaki Hoshi Meguri no Yoru,” an event held during winter for guests staying at Hanamaki Onsen. The event is comprised of many elements, including fireworks, folk entertainment, and more. People will also write wishes and messages or draw pictures on their lanterns before sending them up into the winter night sky. Afterwards, they can enjoy a dip in the hot springs at Hanamaki Onsen to warm themselves up and unwind from the day.

     

    Running: January 26, 2020/February 22, 2020/February 11, 2020/February 16, 2020/February 24, 2020

    Location: Namari Ski Center
    Address: Nakadaira-36-1 Namari, Hanamaki, Iwate

     

    ▼Hanamaki Hoshi Meguri no Yoru Tour
    https://www.hankyu-travel.com/kokunai/keyword/%E3%81%AF%E3%81%AA%E3%81%BE%E3%81%8D%E6%98%9F%E3%82%81%E3%81%90%E3%82%8A%E3%81%AE%E5%A4%9C/?p_baitai=9599

     

     

    China Lantern Festival | Chiba Prefecture

    Tokyo German Village is hosting its second China Lantern Festival, inspired by the typical traditional festivals held in China during spring. A selection of 30 lantern installations of varying sizes made by the world’s biggest lantern maker Lantern Group have been set up in the 50,000 square meter area. Pieces include lanterns over 10 meters long and high, lanterns floating on the water, moving lanterns, and more.

     

    Running: November 23, 2019 – April 5, 2020

    Location: Tokyo German Village

    Address: 419 Nagayoshi, Sodegaura, Chiba

     

    ▼Tokyo German Village Tour
    https://www.hankyu-travel.com/kokunai/keyword/%E6%9D%B1%E4%BA%AC%E3%83%89%E3%82%A4%E3%83%84%E6%9D%91/?p_baitai=9599

     

     

    Tsunan Yuki Matsuri | Niigata Prefecture

    Since 2012, the people of Tsunan in Niigata have raised sky lanterns into the sky to pray for the revival from the disaster that the Tohoku earthquake brought in 2011. It is a two-day festival, with the first day of the event taking place at night, and the second being the main day of the festival. The festival is so popular that tickets never fail to sell out quickly every year. It brings with it a host of events, from the lanterns to the snowboard straight jumping tournament, the hanging of snow lanterns, snowmobile rides, and more.

     

    Running: March 14, 2020 (There will also be a lantern event the night before on March 13, 2020)

    Location: New Greenpia Tsunan

    Address: 12300 Akinari, Tsunan, Nakauonuma-gun, Niigata

     

    ▼Niigata Tsunan Sky Lantern Festival Tour
    https://www.hankyu-travel.com/chubu-hokuriku/niigata/lantern/?p_baitai=9599

     

     

    Nagasaki Lantern Festival | Nagasaki Prefecture

    This festival was originally held during the Chinese New year by the people of Nagasaki Chinatown, but in 1994 it was given the name “Nagasaki Lantern Festival.” To date, it has been attended by over 1 million people. This year, around 15,000 lanterns of varying sizes are set to light the streets. Taking place across several areas, some standout pieces include the peach-coloured lanterns at Nagasaki Chinatown, the ceiling lanterns at Hamanomachi Arcade, the water lanterns at Nagashimagawa Park, and more. On weekends, there are also parades, traditional Chinese performance, and other exciting events. And if you head to Nagasaki Confucian Shrine (also known as Koshi-byo), you can offer a love lantern to pray for happiness in your relationship.

     

    Running: January 24, 2020 – February 9, 2020
    Locations: Nagasaki Chinatown/Central Park/Tojin Yashiki/and elsewhere
    Address: Various places throughout the city of Nagasaki

     

    ▼Nagasaki Lantern Festival

    Hankyu Travel International Tour: Hankyu Travel International

    Nagasaki Tourism Page: https://travel.at-nagasaki.jp/en/what-to-see/62/

     

    Ryukyu Lantern Festival 2019-2020 | Okinawa Prefecture

    Murasaki Mura Ryukyu Kingdom Theme Park is known for having originally been used as the set for several historical drama series, and was subsequently turned into a theme park after filming was finished. The Ryukyu Lantern Festival welcomes a variety of different lanterns, including Chinese lanterns, paper lanterns, various Asian lanterns, and more, each of which bring a completely different atmosphere depending on the area you are in. This year sees the welcome return of the annual lantern contest where 45 individual lantern pieces are exhibited. There are also different street performances every day on the Night Lantern Stage, as well as projection mapping displays, the Night Lantern Cafe, and more.

     

    Running: December 1, 2019 – March 31, 2020

    Location: Murasaki Mura Ryukyu Kingdom Theme Park

    Address: 1020-1 Takashiho, Yomitan, Nakagami-gun, Okinawa

    Murasaki Mura Official Website: https://murasakimura.com/

     

     

    Be part of one of Japan’s many beautiful lantern festivals this year and witness some seriously breathtaking night scenes.

  • Japan’s First CBD Shop ‘HealthyTOKYO’ to Open in Harajuku in February

    29.January.2020 | FOOD / SPOT

    HealthyTOKYO is set to open as the first shop in Japan specialising in the selling of CBD oil, and it’s doing so in Harajukuーone of Tokyo’s most famous towns that’s at the forefront of trends and pop culture. It is both a shop and a cafe.

     

    CBD oil has seen a spike in sales over the past year. Made from hemp, research shows that there are many health benefits to using CBD. The main gains are from helping reduce stress, relieving pain, improving sleep, and helping prevent skin inflammation.

     

    CBD is used by mixing it with food or drink. It’s also been recognised as having an effect as an ingredient in cosmetics and creams. While CBD oil is legal in Japan, the country’s law is strict when it comes to traces of THC, and so only allows oils with 0%.


    As well as the oil itself, HealthyTOKYO will also stock a variety of vegan sweets and drinks containing CBD. The food line-up includes vegan-friendly cheesecake, mont blanc, and gateau chocolate, as well as gluten-free lasagne, amongst many other things. For drinks, there’s a variety of organic matcha, coffee, and more. A lot of these foods and drinks can be ordered with CBD oil too.

     

    HealthyTOKYO brand CBD products all use naturally derived CBD oil, and the shop offers degrees of strength and different flavours too. They sell cosmetics, creams, and other products too.

     

    If you’ve been looking for CBD while in Japan, or even vegan-friendly or gluten-free foods, then make sure you pay a visit to the country’s first CBD shop and cafe in Harajuku.

  • Star Wars Theme Cafe Opens in Tokyo, Osaka, Nagoya, Hokkaido & Fukuoka

    25.January.2020 | FEATURES / FOOD / SPOT

    With The Rise of Skywalker concluding the Skywalker saga of the Star Wars film franchise, fans are left craving more from the galaxy far far away.

     

    If you’re one of those people, and need a fix before season two of The Mandalorian, which is coming in late 2020, then you’ll want to hit up the all-new Star Wars-themed cafes now open for a limited time at branches of OH MY CAFE across Japan in Tokyo, Osaka, Nagoya, Hokkaido, and Fukuoka.

     

    We visited the Tokyo branch of the cafe which is located inside Tokyu Plaza Omotesando Harajuku. Here’s our report of this must-see cafe for Star Wars fans, a museum-like space chock-full of concept art.

    Ready to greet you as you walk into the cafe is none other than Darth Vader. This life-size recreation of the Sith Lord is really striking, but don’t worryーthough he is realistic, he won’t use his Force choke on you, he only wishes for you to have a nice meal.

    Plastered across the cafe walls are pieces of concept art used during the production of the Star Wars film series.

    Here’s a galactic showcasing of the cafe’s menu. There are 7 food items and 5 drinks to choose from, all inspired by the franchise and its characters.

    <STAR WARS> Far Far Away Galaxy Black Curry – ¥1,590

    A signature dish of the cafe, this black curry features the Star Wars logo which is actually an edible wafer. The space design is bamboo charcoal-cooked rice which is mixed with spicy sauce and topped with peanuts for stars.

    <BB-8> Seafood BB-8 Gratin – ¥1,690

    Fans of BB-8 won’t be able to resist this delicious gratin, served with salad and French bread for a full belly.

    <Yoda> Root Leaf Stew – ¥1,590

    This stew is inspired by Yoda living his final years in his little shack in Dagobah during Star Wars: Episode V – The Empire Strikes Back. It’s packed full of vegetables and will no doubt be enjoyed by both kids and adults alike.

    <R2-D2 & C-3PO> Buddy Burger Plate – ¥1,990

    This set of two chicken burgers comes with an R2-D2 seasoned with béchamel sauce and a C-3PO burger seasoned with meat sauce. You can take the flags home with you too. We recommend sharing this between two people.

    Portion Bread – ¥500

    This is the one I was most interested in personally, because I was curious to know from its appearance how it would taste. It’s the portion bread that Rey tries eating in the film. At first glance it looks crunchy, but to my surprise it was soft with a subtle sweet flavour.

    Lightsaber Drinks – ¥600 Each (w/ Coaster ¥1,300)

    From the left, the flavours are Darth Vader blood orange, Luke Skywalker ramune, and Yoda melon. When you draw your straw from the paper wrapping, it turns into a lightsaber!

    <STAR WARS > Jet Black Coffee – ¥600 (w/Bottle ¥1,750)

    These limited edition bottles of black coffee feature the famous Star Wars opening crawl credits. Which one you get is randomーa must-have for all fans!

    After enjoying some Star Wars food and drink, it’s time to check out the cafe’s exclusive merchandise. There are 13 types of merch in total all bearing artwork from across the film series.

    Folder – ¥350

    I recommend picking up one of these folders made in collaboration with the cafe. It has illustrations of the food and drinks being sold there.

    Tote Bag – ¥3,500

    This tote bag has illustrations of characters from Star Wars and how they are all connected.

    There’s plenty of other must-grab merch too, from music to stationery and more.

    Customers who spend over ¥1,000 (excluding tax) on any of these exclusive items will receive the above-pictured limited edition bag. These are limited in stock so are available while supplies last.

    There’s plenty of places inside for fans to take great photos, so make sure you snap lots.

    Also, if you book a table in advance and order something from the menu, you’ll receive one of these 25 possible A5 folders, so be sure to book before you go!

     

     

    © & TM Lucasfilm Ltd.

    *All listed prices are pre-tax. Photos are for illustrative purposes only.

  • Celebrate Tokyo Midtown’s Cherry Blossoms at MIDTOWN BLOSSOM 2020 Event

    24.January.2020 | SPOT

    MIDTOWN BLOSSOM 2020 is set to take place in Tokyo Midtown from March 20 to April 19 to celebrate and welcome the spring and the cherry blossoms.

     

    This marks the 13th year of the event, which will take place both in Tokyo Midtown’s garden area which is home to rows of gorgeous cherry trees, as well as around the building where they have sparkling wine, sweets, flower displays, and many other exciting things planned.

     

    CHANDON Blossom Lounge

    Enjoy a luxurious cherry blossom experience this year with a glass of premium Chandon sparkling wine available at the outdoor limited-time CHANDON Blossom Lounge. This vibrant sparkling rosé wine is the perfect accompaniment to your springtime banquet and to say “Cheers!” to this year’s hanami flower-viewing in Japan.

     

    There will also be food prepared by Nagase Mitsunao, head banquet chef at the 5-star Ritz-Carlton Tokyo Hotel, as well as incredibly decorative-looking sweets to adorn the able. There are two new types of seats available this year with Japanese twists to them, including seats in the roofed lounge where you can enjoy the cool spring weather in the evening.

     

    Running: March 20, 2020 – April 19, 2020 (Closed in the case of stormy weather)

    Time: 12:00-20:00 (Last Orders 19:30) *Extended to 21:00 (Last Orders 20:30) on Fridays, Saturdays and during cherry blossom full bloom

    Location: Midtown Garden, Sakura-dori area

    *Select seats require a reservation – full details to be released in mid-February

     

    Spring Flower Display ~Flower Art Award pre~

     

    Za Sogetsu is a performance unit specialising in ikebana, or flower arrangement. One of the most recognised groups in the industry, their work will displayed around various locations at Tokyo Midtown, including large-scale pieces as well as never-before-scene ones. One look at this breathtaking flower art will be enough to fill you with spring vibes.

     

    Running: March 20, 2020 – April 19, 2020

    Time: 9:30-24:00 (Galleria Floor 1F) / 11:00-21:00 (Galleria Floors 2F-3F)

    Location: Galleria 1F’s Tree Shower & various locations at Galleria 2F-3F

     

     

    Nighttime Cherry Blossom Light-Up

    The entire 200-meter length of cherry trees in Tokyo Midtown’s garden area will be lit up with beautiful illuminations at night-a sight that never fails to drawn in countless people. Before the flowers are in full bloom, pink lights will be used to get people ready for the main show. When the cherry blossoms are at their height, white lights will be used every night.

     

    Running: March 20, 2020 – April 19, 2020

    Time: 17:00-23:00

    Location: Midtown Garden, Sakura-dori area/In front of Garden Terrace

     

    Tokyo Midtown has many other events planned for spring 2020, so don’t miss out this year.

  • Interview: Internationally Popular Japanese Artist Chocomoo Talks About Upcoming Harajuku Exhibition

    23.January.2020 | SPOT

    A huge exhibition of Chocomoo’s artwork is set to adorn WITH HARAJUKU HALL from August 20 to September 28 this year for “Chocomoo EXHIBITION -OUR SECRET PARTY- Supported by WITH HARAJUKU.”

    Chocomoo is a Japanese artist born and bred in Kyoto. Her work is known for its originality and pop style which she draws in black and white. Her work has been used for clothing and apparel brands, for music artists, and for many other special collaborations with other companies. She is active internationally and draws huge popularity with Japanese women between the ages of 10-20. We have translated an interview with her which was just released.

     

    Chocomoo Interview

     

    “I’ve loved drawing ever since I was a kid. I’d draw in notebooks, sketchbooks. When I went to New York for the first time, too, I kept a sketch diary and would draw in the park. I was later asked by a guy who managed a gallery if I’d put my work on at his site.”

     

    It was there at that gallery exhibiting several of her works that the first buyer came by.

    “I sold my first piece of art. A piece of art drawn by an ‘ordinary person,’ not someone who was an active artist. It was about 30 dollars, if I recall, but I was super happy.”

     

    New York helped pave the way for Chocomoo to begin her first steps towards becoming an illustrator.

     

    She would post her art on her blog and social media, which was seen by singers and songwriters who got in touch with her. She penned artwork for their tour merchandise, album covers, and more. Recently, she collaborated with Italian car brand FIAT. They released 100 limited edition cars with her art on it. Japanese convenience store FamilyMart even sold umbrellas with Chocomoo’s illustrations on them. The reach of her work has no limits.

     

    “When I create a piece, I incorporate a lot of positive words into it in the hopes that it lifts people up.”

    One distinct aspect of Chocomoo’s art is the black and white monotone colouring. When asked why she draws in this way, she said: “I did calligraphy from elementary school to high school and was captivated by how we would write in black. When using black ink, it has a matte look to it, and when using black paint, it’s got a glossiness. I think that’s part of the reason why I do it.”

     

    This will be Chocomoo’s biggest exhibition. She is currently working on new material and looking into the details of the exhibition. Speaking about it, she said: “I want to try evolving in a way that’s me. I’m aiming to stimulate the people who come to see my work in a different kind of way.”

    She also commented on the ‘OUR SECRET PARTY’ part of the exhibition title. “It’s an exhibition of my work, but I want everyone to enjoy it like they would a party. There’s also new things to be discovered which you won’t no about unless you visit, so I put ‘secret’ in there.”

     

    Chocomoo was asked to give a comment on her future plans and goals. She said, with a smile: “I want to steadily keep doing what I’m best at without changing what I already have, but I also want my work to reach lots of children too. I’d be happy for them to colour in my work, and I want to challenge myself to making some kind of video format aimed at kids. After that, since I’ve already painted a car, I want to go bigger and paint an aeroplane!”

     

    Interview/Original Text: Naho Sotome (五月女菜穂)

    Photos: 大黒屋 Ryan 尚保

    English Translation: Joshua Kitosi-Isanga

     

    As Chocomoo looks to expand her portfolio and reach, we look forward to seeing what she has in store for her exhibition in Harajuku.

     

    ©2020 Chocomoo

  • Tokyo Otaku Mode TOKYO Collaborates With Hatsune Miku at Shibuya PARCO

    23.December.2019 | ANIME&GAME / SPOT

    Tokyo Otaku Mode Inc. is opening a pop-up shop in collaboration with Hatsune Miku at Tokyo Otaku Mode TOKYO which is located on the 6th floor of Shibuya PARCO in Tokyo.

     

    The shop will be open from December 27 until January 19 next year. Japanese illustrator hakusai is on board to illustrate the designs for the shop itself as well as the shop-exclusive merchandise. The design features Hatsune Miku, Megurine Luka, Kagamine Rin and Len, KAITO and MEIKO wearing traditional Japanese dress.

    Acrylic Stands – ¥1,200 Each (Before Tax)

    Mini Towels – ¥700 Each (Before Tax)

    There are 10 original and exclusive pieces of merchandise with various designs to choose from. Plus, customers who purchase over ¥3,000 (tax included) worth of items will receive a special Vocaloid sticker.

     

    The Snow Miku Sky Town store at New Chitose Airport in Hokkaido is also collaborating with the pop-up shop where they will sell select merchandise from Snow Miku Sky Town.

    Those of you looking to get your hands on some limited-edition Vocaloid goodies will want to roll on up to Tokyo Otaku Mode TOKYO before the pop-up shop closes.

     

    *The items shown in the photos above are of products in development. Actual products are subject to change.

    Art by hakusai  © Crypton Future Media, INC. www.piapro.net  

  • Harajuku’s Korilakkuma Cafe: another me in the mirror | Food Review

    21.December.2019 | FEATURES / FOOD / SPOT

    “Korilakkuma Cafe: another me in the mirror” is set to open in Japan’s hub of kawaii culture Harajuku on December 21 where it will run until March 22 next year.

     

    MOSHI MOSHI NIPPON received early access to the cafe, so we went together with Ruki from Spain.

    The cafe incorporates “interactive tabletop projection mapping” technology developed by Sony, which allows customers to enjoy their meals while playing together with the characters as they walk around their plates and tables.

     

    So what exactly does this look like…?

    Korilakkuma Cafe: another me in the mirror is located along Takeshita Street in Harajuku. Enter Takeshita Street and walk just a little bit to find HARAJUKU AR BOX. The entrance is pictured above.

    The cafe operates on a “pair seating” system, making it the perfect spot to go with your best friend or special someone♡

     

    The theme of the cafe is “another me in the mirror,” which sees Korilakkuma meeting another Korilakkuma inside of a mirror. When seated at your pair table, you’ll notice all of the Korilakkuma artwork adorning the cafe.

    When we sat down, the staff came and gave us a dolomite coasterーa gift for all customers who visit the cafe.

    When you place the coasters down on the table, that’s when the fun begins. Trace your finger around the table to play with Korilakkuma and company.

    Here is Ruki having Korilakkuma move around.

    When we had finished playing, the appetisers from our course menu arrived. It costs ¥2,500 per person, and you both have to order when ordering this course menu. You can pick from clam chowder or minestrone.

     

    If you thought that was it for the projection mapping, think again! The fun was only just beginning, as a new display came on the table when the plates went down.

    Ruki was completely enchanted by the sparkling food. It makes you feel like you’re inside of a picture book♡

    The salad was Caesar, and the minestrone was packed full of veg and ingredients, making it nice and filling.

     

    The next dish that was brought was the main. You pick one each of a main dish and dessert and share between two people.

    We ordered the “Omurice – Let’s Draw Together” (in Japanese: 一緒におえかきオムライス). Korilakkuma was wrapped up completely in an omelette blanket. The projection mapping comes on when you set this plate down too.

    Korilakkuma draws around the plate, and we got to join in too by decorating Korilakkuma’s blanket with drawings of Rilakkuma and Kiiroitori in ketchup.

    The mapping helps you with drawing by projecting an outline you can trace. Ruki did hers really well!

    As we forked into the omurice we found a cheeseburger underneath! The combination of the juicy cheese hamburger with the soft egg was to die for, and it becomes even more delicious and smooth when you pour over the cream sauce.

    Last up was dessert. We got the “Spell-Cast Pancakes” (in Japanese: パンケーキに魔法をかけて). The projection mapping cast a mirror onto the pancakes. Even more animations happen when you wave the brush you’re given on the table.

    The fluffy pancakes are topped with a hearty serving of cream. You can enjoy them as they are, but they’re delicious if you top them with the fruits, iced cream and nuts scattered around the plate too!

    Twin Korilakkuma Strawberry Milk – ¥990

    Korilakkuma Cafe au Lait – ¥890 (Served Hot Only)

    As well as the course menu, there are also special drinks you can order separately which come with another free and exclusive coaster.

    Sliding Mirror (Pink or Purple) – ¥1,200 Each

    Acrylic Key Ring (4 Designs/Chosen Randomly) – ¥500 Each

    Korilakkuma fans can expect to sift through a whole range of cafe-exclusive merchandise too, so be sure to check out what they’ve got in stock when you visit.

    Korilakkuma Cafe: another me in the mirror is Harajuku’s hottest new spot where you can enter the kawaii world of Korilakkuma. Pull up a seat and enjoy and interactive meal experience.

     

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