MMN Festival: Traditional Japanese Performance Art, Omatsuri Experience & More at Onden Shrine!

12.March.2018 | FEATURES / FES / SPOT

The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.

 

Register Here: https://mmnf2018.peatix.com

 

This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists set to the perform as well as the content and activities to be held at each location.

 

In this article, we’ll take a detailed look at the stage performances and booths you can expect to see at Onden Shrine.

 

穏田神社

The theme at Onden Shrine is “Tying Links with the Gods of Harajuku.” “Ennichi” is held at the traditional Onden Shrine. Stalls are a must-have at Japanese festivals, so you can expect to see plenty of them for the MMN Festival lined with food, offering classic activities such as yo-yo fishing, and more. A stage will also be set up at the shrine where you can look forward to seeing a traditional Japanese ‘taiko’ drum performance and more, as well as getting involved with the mizuhiki workshop where you’ll learn how to make your own decorative cord to tie envelopes with! Onden Shrine will be packed with content that can be enjoyed by kids and adults alike.

 

yumenoya tokyobon

STAGE CONTENT: YUMENOYA Ukon Takafuji Japanese Dance Show & Bon Odori

The “Takafuji Dance Company” is a pioneer of traditional Japanese dance that boasts a history of 100 years. Ukon Takafuji is the second generation of the company as well as the producer and chairman of “JAPAN CULTURE ENTERTAINMENT -YUMENOYA-” who is set to put on a traditional Japanese dance show. It is an “experienced-based” show meaning you yourself can join in to dance Bon Odori.

 

Not only will there be classic Bon Odori hits playing such as Tokyo Ondo, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji, a song co-produced with “COOL JAPAN TV” that has taken the world by storm online with a collective 100 million plays across video streaming platforms.

 

 

IMG_5655

STAGE CONTENT: Satsumasendai Odoridaiko

A Japanese drum (taiko) group made up of girls in their teens and 20s. Besides Japanese drums, their stage performance also captivates fans around the world with other traditional Japanese instruments such as the shinobue, as well as traditional Japanese dance.

 

 

創作舞踊集団寶舟

STAGE CONTENT: Awa Odori Dance TAKARABUNE

TAKARABUNE is a creative dance group of Awa Odori, a traditional type of Japanese dance that boasts a 400-year history, who challenge themselves to creating new possibilities for this traditional Japanese artform. You must not miss this stage performance by Japan’s sole professional Awa Odori dance group!

 

 

作法

BOOTH CONTENT: Learn Shrine Etiquette!

Staff will co-ordinate and teach you the manners and etiquette associated with shrines. It’s a great chance for newcomers to Japanese shrines and maybe even an opportunity for those in-the-know to learn about them again.

 

 

プロフィール画像

EXPERIENCE: Amezaiku Tsuruhuji

Last year’s amezaiku workshop was hugely well-received, so we’re bringing it back this year! You will learn how to sculpt rabbits, bears and other animals from candy, so be sure to try challenging yourself♪

 

 

sakura

EXPERIENCE: Kimusubi Mizuhiki Workshop

Mizuhiki are special cords that tie envelopes used for monetary gifts. Did you know that there are a lot of kawaii ones around recently? Mizuhiki artist Kaori Hunaki will hold a workshop at the booth where you can learn how to make your own kawaii mizuhiki!

 

 

Register for Free Entry into MMN Festival!

bag

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

 

How to Register

To access MMN Festival, you must register in advance. (Admission is free of charge. Select festival contents however will charge a fee.)

 

To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

 

Click here to register.

 

Please display your QR Code at each location on the day of the event.

 

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

 

■Information

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

Official Event Website: https://fes18.moshimoshi-nippon.jp/index.html

 

RECOMMENDED ENTRIES

  • New Performers Added to Festival Line-Up! At Tower Records-Nemuri Haru, Monari Wakita and at Laforet Harajuku-Noah Sato, Yoshiaki and Michi!

    09.March.2018 | FASHION / FEATURES / FES / FOOD / MUSIC / SPOT

    The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.

     

    Register Here: https://mmnf2018.peatix.com

     

    This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists set to the perform as well as the content and activities to be held at each location.

     

    ラフォーレ原宿

     

    <Harajuku Kawaii Market presented by Mynavi Baito>

    Location: Laforet Museum Harajuku (Laforet Harajuku 6F)

    Themed on the concept of “Find Japan’s Kawaii♡,” you will turn into a kawaii girl in this area simply by turning up with a selection of fashion, beauty, fortune-telling, DIY and more.

     

    Three additional performers have been added to the festival’s line-up. They include Noah Sato, Yoshiaki and Michi.

     

    佐藤ノア

    Noah Satou will join model Ren Koseki on stage to introduce their recommended spring cosmetics. The two of them use a lot of cosmetics as seen in their online videos where they test them out, so they are set to showcase their recommended products.

     

    ミチ

    よしあき

    Yoshiaki and Michi will feature on stage with Youtuber Megane, whose appearance has already been announced. The three of them will host a talk show discussing their private lives as popular models and Youtuber respectively.

     

    9めがね

    It has also been announced that Megane , Yoshiaki and Michi will join the flea market where personal items of the on-stage performers will be sold, including Natsume Mito, whose appearance has become the talk of the town. Expect to see an array of items from the performers you can’t buy anywhere else.

     

     

    ■Harajuku Kawaii Market presented by Mynavi Baito

    Location: Laforet Museum Harajuku

     

    March 24th Performers

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Akari Abe / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Saki Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanioku / Chie Tsuji / Mei Nagasawa / Fusedy / Michi / Natsume Mito / Rinko Murata / Megane / Anna Yano / Yoshiaki

    ・Live Performance: Amato Danshi

     

    March 25th Performers

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Ellie / Rikako Oya (Babyriads Japan) / Chamereon Takeda / Ren Koseki / Noah Satou / Saki Shibata / Hikari Shibata / Ema Tanioku / Mei Nagasawa / Rinko Murata / Anna Yano / Yuna Yabe / Yutaro

    ・Live Performance: Amato Danshi / MAGiC BOYZ

     

    ・Personal Item Flea Market Participants: Ren Koseki / Hikari Shibata / Yuri Suganuma / Ayumi Seto / Ema Tanioku / Eri Tanioku / Chie Tsuji / Natsume Mito / Rinko Murata/ Michi/Megane / Anna Yano / Yuna Yabe/Yoshiaki

     

     

     

    渋谷店外観

    <Featuring Japanese new music「MOSHI MOSHI MUSIC FESTIVAL」>

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop

    Down on B1F in the CUTUP STUDIO, influential artists and music media companies that have hooked up with many promising artists and new talent will become official curators of this special stage event together with MOSHI MOSHI NIPPON (MMN) to host an exclusive showcase of must-see up-and- coming artists. Also, up on the rooftop, MMN will oversee an idol stage event with a line-up consisting entirely of idol groups that MMN want to recommend to international audiences. It will be jam-packed full of Japanese ‘kawaii.’

     

    春ねむり

    脇田もなり_2017

     

    Performing artists added to the line-up include Nemuri Haru and Monari Wakita. They will appear on the “Live Natalie meets MOSHI MOSHI NIPPON” stage which features a list of artists chosen by Natalie Music, Japan’s number one music news site, that best represents the concept behind the MOSHI MOSHI NIPPON Project.

     

    th_06_MANON

    In addition, music artist MANON has been announced as the opening act of the event, who has garnered much attention from mindful music listeners.

     

    09_QUEENS

    10_NANKINI

    Four new idol acts have also been added to MMN’s “MOSHI MOSHI IDOL SPECIAL” stage: QUEENS, Nankini!, C-Style, and Kus Kus. They are ready to bring even more excitement together with the already announced 8 other idol groups.

     

    ■MOSHI MOSHI MUSIC FESTIVAL

    Location: Tower Records Shibuya B1F / Rooftop

     

    March 24th Performers:

    ・Opening Act

    MANON

     

    ・Spincoaster Stage

    Mizuki Ohira / SIRUP / The Wisery Brothers /SIR UP/The Wisely Brothers

     

    ・WREP BATTLEFIELD presents Batotsuku (19:00 START)

    MC: Zeebra / Hachi Moji

    DJ: YANATAKE

    MC BATTLE: MC Seishain / MC MIRI/Kizal / SAM / SHO GEN / Datemegiri / TKdakurobuchi / NillNico / 8×8=49 / FRANKEN / Yuma / (+one more artist TBA)

     

    MOSHI MOSHI IDOL SPECIAL

    QUEENS / Kus Kus / CY8ER / C-Style / Jewel☆Neige / Nankini! / Yamakatsu / …and more

     

     

    March 25th Performers:

    ・Live Natalie meets MOSHI MOSHI NIPPON

    Atarashii Gakkou no Leaders / SHE IS SUMMER / Nemuri Hary / MISMOPE / Luby Sparks / Monari Wakita

     

    MOSHI MOSHI IDOL SPECIAL

    APPARE! Harajuku / Sakadori Hasshinkyoku / C-Style / sora tob sakana / NEO JAPONISM / Lucky Doll / Yamakatsu / …and more

     

     

     

     

    <Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”>

    Location: Shibuya Cast

    The theme of this market is to experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, sweets and sake, and enjoy the stalls selling fresh Japanese produce and more. The market will offer a food experience only possible in Japan.

     

    もしもし着物サロン_画像

     

    The “Moshi Moshi Kimono Salon” has been added to the festival. This rental kimono salon located in the Harajuku Tourist Information Center will have its own booth at SHIBUYA CAST where you can have a kimono fitted to enjoy hanami.

     

    At the Don Quijote booth, they will sell must-have items for hanami, such as sake, as well as typical Shibuya souvenirs. “Shibu Fes” – the fashion event that takes over the streets of Shibuya – will also have its own booth where they will be handing out “fashion bonuses” that can be used when shopping (March 24th only).

     

     

     

    穏田神社

    <Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”>

    Location: Onden Shrine

    Traditional Japanese performance art, character DJs and more will take to the stage at Onden Shrine, a site steeped in tradition. Experience an array of food, drinks and workshops at this Ennichi event.

     

     

    薩摩川内踊り太鼓

    創作舞踊集団寶舟

    On stage, Satsumasendai Odoridaiko will put on a performance using Japanese instruments like the taiko drums and shinobue, as will TAKARABUNE, Japan’s only professional Awa Dori group, a traditional type of Japanese dance that boasts a history spanning 400 years.

     

    しもっきーアー写

    ころとん(796KB,jpeg)

    A character DJ festival will also take place, with DJs dressed up as Shimockey and coroton.

     

    作法

    In the Ennichi area, you’ll have the opportunity to learn the manners and etiquette of Japanese shrines, get involved in a workshop to sculpt amezaiku animal candy, and learn how to make a kawaii mizuhiki cord which is used to tie envelopes. MOSHI MOSHI ENNICHI is overflowing with fun and exciting content that can be enjoyed by locals and overseas visitors alike.

     

     

    MOSHI MOSHI NIPPON FESTIVAL 2018

    <Entry to the Festival is Free!>

    All four main areas of the festival are free to enter. However, there are some places that require you to register beforehand, so we recommend signing up in advance. Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

    ■Summary: MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    <Festival Date>

    24 March 2018 – 25 March 2018

    <Festival Time>

    11:00-21:00 (Subject to Change)

    <Organizer>

    MOSHI MOSHI NIPPON Executive Committee

    <Support>

    Shibuya City / Shibuya City Tourism Association

    <Co-Operation>

    TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

    <Sponsors>

    Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory /Amato Danshi / Maidreamin / Don Quijote Co., Ltd.

    <Content Partners>

    Gurunavi, Inc. / Airbnb Inc. /Natalie / Spincoaster / WREP

    <Festival Locations>

    Shibuya & Harajuku Area (Shibuya-ku, Tokyo)

    <Main Locations>

    Laforet Museum Harajuku / SHIBUYA CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    <Festival Contents>

    Experienced-Based Content / Live Performances / Fashion / Participative Content / Tour Services / Inbound Services / …and more

     

    <Festival Price>

    Free (*Some festival contents will charge a fee)

    Those who wish to participate in the festival must register in advance (https://mmnf2018.peatix.com). Select content does not require registration.

    <Official Website>

    http://fes18.moshimoshi-nippon.jp

    <Social Media>

    Twitter: https://twitter.com/moshi_fes

     

    <Related Websites>

    MOSHI MOSHI NIPPON

    http://www.moshimoshi-nippon.jp (Available in English, Japanese and Chinese)

     

     

  • MMN Festival 2018: Music Artist Line-Up – Up and Coming Artists From Japan!

    06.March.2018 | FEATURES / FES / MUSIC / SPOT

    It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here.

    This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

    This year’s MMN Festival is free for all to enter! But don’t forget: you must register in advance to attend.

    Sign up here:https://mmnf2018.peatix.com/

     

    This year’s main locations are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine. All locations are free to enter upon registering in advance.

     

    In this article, we’ll take a detailed look at who you can expect to see performing on stage at Tower Records Shibuya.

    At our location of Tower Records Shibuya, we will hold a music event to shine the spotlight on young and budding artists in Japan’s music scene.

    Artists and music media companies that have hooked up with many promising artists and new talent will become official curators of a special stage event to host an exclusive showcase of must-see up-and-coming artists. Also, up on the rooftop, MOSHI MOSHI NIPPON (MMN) will oversee an idol stage event with a line-up consisting entirely of idol groups that MMN want to recommend to international audiences. It will be jam-packed full of Japanese ‘kawaii.’

     

    B1F CUTUP STUDIO

    Down on B1F in the CUTUP STUDIO, influential artists in the music scene, as well as music media who have teamed up with new talent, will showcase a list of carefully selected artists. MMN, who deliver Japanese pop culture to the world, will join hands in overseeing this stage event with each curator.

     

    Curator 1: Spincoaster Stage

    “Spincoaster” will bring three artists to perform recommended by the company themselves – The Wisely Brothers, Mizuki Ohira and SIRUP.

     

    Spincoaster

    “Encountering music that will shake your heart” is at the core of Spincoaster, a music media company that carefully picks and showcases up-and-coming artists from around the world. In addition to managing their music news media company, they also manage a music bar and have selected songs for SONY, Reebok and Suntory.

    Website: https://spincoaster.com

     

     

     

    The Wisely Brothers

    The Wisely Brothers

    Despite being girls, this three-piece band have a unique band name with “brothers” in it. Last year, they performed at numerous events including the Ringo Music Festival. They have also traveled all the way to South Korea for a show and have even held a solo concert at Shibuya WWW. They’re a band receiving rapidly growing attention. Their style screams freedom and you can feel that they are enjoying music written from the heart, with lyrics uniquely depicting themes such as girls’ buoyant romance, listlessly passing one another without meeting, and ambivalent emotions. You’ll become addicted to their music as you listen to it. The songs are rooted in indie pop but somewhere in the sound there’s a feeling that you can’t let go which leaves you feeling comfortable somewhere inside.

     

    The Wisely Brothers / Maple Canada

     

     

    大比良瑞希

    Mizuki Ohira

    An artist who brings to life sophisticated music, from a luxury urban and mellow sound to sentimental folk. Her song Real Love was picked up in the Spotify playlist “Woman’s Voice” and was listened to over 100,000 times in January and February. Her number of overseas fans is also on the rise. She also works as a model. Her music video Everything gives me chance what I love it, in which actress Culumi Nakada also appears, has received praise for its level of quality in looking just like a short film.

     

    Everything gives me chance what I love it / Mizuki Ohira

     

     

    SIRUP

    SIRUP

    He flew into the scene like a comet last year with his digital single Synapse. The name “SIRUP” is a combination of “Sing & Rap.” His characteristically deep vocals were influenced by African-American music from soul to R&B. His combination of soul, hip-hop and R&B has particularly been a hit with young music lovers. He is popular for his sophisticated sound that fuse singing and rapping in Japanese and English.

     

    SIRUP – Synapse

     

     

    Curator 2: WREP BATTLEFIELD presents Batotsuku

    Witness an MC battle right before your eyes hosted by Zeebra, a hip-hop artist representing the city of Tokyo, who is bringing the heated MC battle segment from the hip-hop radio channel “WREP” produced by Zeebra himself.

    4 people will be chosen on the day of the event to become team captains and create their own team from 12 appointment battle MCs for a 3-on-3 MC battle.

     

    Zeebra

    Zeebra

    A hip-hop MC and member of legendary hip-hop group KGDR. He is also active as a DJ under the name DJ DIRTYKRATES. In 2016, he was appointed the first Shibuya Tourism Night Ambassador. He is not only leads Shibuya’s night scene, but also maintains a responsibility for the places where people can enjoy nightlife as well as cleaning up rubbish after events.

    He also held the Night Mayor Summit discussions took place regarding ways to develop night culture. He is recognised worldwide for being out of the box when it comes to hip-hop.

     

     

    Curator 3: Live Natalie meets MOSHI MOSHI NIPPON

    Natalie Music have selected a line-up of artists that best represents the “MOSHI MOSHI NIPPON Project” of delivering Japanese pop culture to the world. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER, and more.

     

    Natalie Music

    Natalie Music is a news website that covers the latest topics regarding music from both major and indie artists in Japan. They hold many interviews and write reports on events. The website receives much support for the level of detail that goes into in their articles which are written from the point of view of fans. They have over 120,000 followers on Twitter (as of March 2018) and are read by music fans and beyond.

    URL:http://natalie.mu/music

     

     

    新しい学校のリーダーズ

    Atarashii Gakkou no Leaders

    A four-member dance performance unit who stick out from the crowd and demonstrate originality to strengthen today’s boring society and make living fun. They became popular after a collaboration with a commercial for Lotte “Fit’s” which was remixed by tofubeats. They have also performed at Nico Nico Chokaigi 2016 and ULTRA TEEN FES, and middle schoolers have even covered their dances on the video streaming site “MixChannel.” The photos they post on their social media are also a must-see, filled with girl-like freedom and plenty of humour.

     

    Atarashii Gakkou no Leaders / Music Video Clip

     

     

    ミスモペ

    MISMOPE

    A two-piece band who deliver happy pop tunes that will brighten the day of those who hear them. Even in their songs with sad lyrics you can hear a positivity in there somewhere when the girls sing. Their music is affixed with energy. The vocals are characteristic in the way that they are both innocent and piercing. This is their weapon of choice during live performances in the city. MISMOPE are popular with girls of the same generation, with much interest having been gained in their music videos and outfits. They are also recognised as fashion icons!

     

    MISMOPE / “Ano ne, Ano sa”

     

     

    Luby Sparks

    Luby Sparks

    A five-member band made up of university students with an average age of 21. They have created a buzz amongst indie music fans for co-performing with overseas bands and performing at a UK festival. Their list of collaborations with overseas artists is long – they have performed together with artists coming to Japan including The Bilinda Butchers and Manic Sheep, as well as creating a split cassette with YUCK. In 2017, they appeared as the first and only Japanese band to perform at UK music festival “Indietracks Festival.” The band have a growing fan base around the world for their emotional sound.

     

    Luby Sparks “Thursday”

     

     

    SHI IS SUMMER

    SHE IS SUMMER

    SHE IS SUMMER is noted for her discotheque and groovy sound. The gap between the cute voice of MICO and her lyrics that pierce deep into the heart of girls is out of this world. In 2017, she released her second EP Swimming in the Love E.P. which was chosen as a “Tower Records Recommendation” in June. With the release peaking at number one on the iTunes Electro Charts and 6th on Oricon’s Indie Weekly Charts, she’s an artist gaining rapid popularity right now. Her dramatic music videos are also a sight to behold as they make you feel the story.

     

    SHE IS SUMMER / “Are Kara no Hanashi Dakedo”

     

     

    Curator 4: MOSHI MOSHI NIPPON

    “MOSHI MOSHI NIPPON” have a list of Japanese idols to recommend to the world. Idol groups set to perform at MMN Festival include Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more.

     

     

    愛乙女☆DOLL

    Lovely Doll

    A group with a cuteness you will want to keep close to you. Their incredibly impressive live performances flood the stage with entertainment. In 2017 they released Yoake Mae, Niji ga Sasu and Hikari no Symphony which ranked 7th and 8th place in Oricon’s Weekly Charts. The group have also performed at South-East Asia’s biggest Japanese culture event “JAPAN EXPO THAILAND 2017.” Their overseas activity is spreading far and wide.

     

    Lovely Doll / “Yoakemae Nijigasasu”

     

     

    Yamakatau

    Yamakatsu

    An idol group who formed in 2011 as part of Entertainment Yamaguchikasseikai, a project that was initiated to revitalize Yamaguchi Prefecture by discovering new idols. As well as working as “Furusato Ambassadors” and “Sekai Jamboree Official Supports” to promote the charm of Yamaguchi Prefecture to the rest of Japan, the group also appear as regular members of information programs on TV. They are set to perform at “Idol Koushien SPRING FESTIVAL 2018.”

     

    Idol koushien day02 Yamakatsu

     

     

    2_sakidori_01

    Sakadori Hasshinkyoku

    A group centred around the concept of jumping on current trends before anyone else and spreading the excitement of inexperience. They are completely backed by car website MOBY. They have held a solo concert at TSUTAYA O-EAST in Shibuya and will perform at Idol Koushien and IDOL CONTENT EXPO.

     

    Sakadori Hasshinkyoku / “Karimen Distiny”

     

     

    sora tob sakana

    sora tob sakana

    A four-member girl group with an average age of 15. Known by the nickname “Osakana,” they dream to one day perform live on the moon. They will make their major debut in May this year and hold a solo show at Tokyo International Forum. Their overseas activity is on the spread – last year, they appeared at “Taiwan Comic Exhibition,” their first Taiwanese event. Be sure to check out the interview we did with them(https://www.moshimoshi-nippon.jp/61765)

     

    sora tob sakana / ribbon

     

     

    Immerse yourself in the latest music from Japan at Tower Records Shibuya from bands and hip-hop to idols!

     

    Register for Free Entry into MMN Festival!

    MOSHI MOSHI NIPPON FESTIVAL 2018

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

     

    How to Register

    To access MMN Festival, you must register in advance. (Admission is free of charge. Select festival contents however will charge a fee.)

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

    Click here to register.

    Please display your QR Code at each location on the day of the event.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official site:https://fes18.moshimoshi-nippon.jp/index.html

  • MMN Festival: Wear Kimono, Experience a Maid Café, Eat Matcha Sweets & More at SHIBUYA CAST!

    07.March.2018 | FEATURES / FES / SPOT

    It’s finally March, which means MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA (MMN Festival) is almost here.

     

    This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

     

    This year’s MMN Festival is free for all to enter! But don’t forget: you must register in advance to attendClick here to sign up.

     

    This year’s main locations at the MMN Festival are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine. All locations are free to enter upon registering in advance.

     

    In this article, we’ll take a look at what content you can expect to see at SHIBUYA CAST.

     

    Going to SHIBUYA CAST at the MMN Festival means you can enjoy Hanami early in Shibuya. Gaze at cherry blossoms while indulging in some traditional Japanese food, matcha sweets, sake and more. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

     

    食べ歩き_900_700

    FOOD: kyo Baum

    A lottery draw will be held to win souvenirs and items from Kyoto! You will receive the hugely popular matcha flavoured sweets “Kyo Baum” from Kyoto’s famous “Kyo Baum” shop. Make sure to get involved with the lottery draw!

     

    Kimono Salon Yumenoya

    FASHION: MOSHI MOSHI Kimono Salon Produced by -YUMENOYA-

    The “MOSHI MOSHI Kimono Salon” is run by the MOSHI MOSHI BOX Harajuku Tourist Information Center, and it’s set to head to Shibuya Cast! You can rent your very own kimono and have it fitted for you. And of course, you can head on out wearing your rented kimono. You’ll be able to take some great photos if you go to the event area at Onden Shrine wearing your kimono!

     

    TOUR: Airbnb Experience Tour 

    An official tour has been prepared for the event. Not only will you be taken around the event venues, but introduced to recommended spots around them too. There’s even a tour available with a popular model as your guide! Full details will be made available on the website, so don’t miss out.

     

    No.1 Maid Café group maidreamin

    MOE KAWAII EXPERIENCE: No.1 Maid Café group “maidreamin”

    The number one maid café group “Maidreamin” will make its way to Shibuya Cast’s multi-purpose hall! This is your chance to relax freely and at ease at a maid café, whether you’ve visited one before or never had the courage to enter. Get your hands on original Maidreamin merchandise, enjoy a drink, join in with an omajinai and cast a spell to make your drink even more delicious, dress up and have your photo taken chekki-style with a maid, and more! There’s also something special planned that you can’t get anywhere else.

     

    Comment From the Maids: We made our animal parfait even better at the end of February and it’s already become popular for being so cute. At maidreamin, our maids will serve an original limited-edition menu for all the goshujin-sama and ojou-sama coming to MOSHI MOSHI NIPPON so they can experience ‘moe kawaii’♪ Look forward to our limited menu that you can’t taste anywhere else♪

     

    Amato Café

    FOOD & EXPERIENCE: Amato Café

    The “Amato Café” will open in Shibuya Cast offering a selection of sweets recommended by Japanese male idol group Amato Danshi!

     

    Look forward to trying “Kabedon Chocolate,” “Amato Danshi Collaborative Okashi,” and more.

     

    FOOD & DRINK: MEGA Don Quijote Shibuya Honten

    Stocked to the max with a multitude of Japanese drinks, great souvenirs and more!

     

    If you’re looking to buy the latest craze in Japan then look no further!

     

    Register for Free Entry into MMN Festival!

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you and present on the day of the event.

     

    Click here to register.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

    MOSHI MOSHI NIPPON FESTIVAL 2018

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official Event Page: https://fes18.moshimoshi-nippon.jp/

     

  • MMN Festival: Popular Models, Youtuber & Fortune-Tellers to Appear at Laforet Harajuku!

    02.March.2018 | FASHION / FEATURES / FES / SPOT

    It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here. This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

     

    What’s more is that this year’s festival is free for all to enter! But you need to register in advance, so don’t forget. Click here to register.

     

    The MMN Festival will take place in four main locations: Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine.

     

    Let us introduce to you the contents of the talk show & fortune at Laforet Harajuku.

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based contents available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

     

    img_laforet-04

    TALK:Fusedy × Ren Koseki

    Illustrator Fusedy, who released the manga Kimi no Ude no Naka wa Sekaiichi Atatakai Basho in February to popular success, will hold a talk on “Love” with Japanese model Ren Koseki. Fusedy will also talk about Ren’ai Gaku (“Love Studies”) from the manga, and there will be a Q&A session with both of them where they will offer love consultation to people that send in their questions prior to the talk. If you’re having doubts or difficulties with love, then be sure to sign up at the link below.

    URL:https://goo.gl/forms/05ofoTaKi94bkBy43

     

     

    img_laforet-05

    TALK :Megane

    Popular Youtuber “Megane” has been invited as a guest to a talk show that will hosted by Rei Maruyama and Yuri Suganuma who will pry Megane to discuss things people usually would not know about. You can also propose your own questions for Megane to

    answer on stage! Send your questions here: https://goo.gl/forms/uDAJAry9rUUM40au1

     

     

     

    img_laforet-06s

    TALK: Saki Shibata × Ayaka Segawa × Rei Maruyama

    Saki Shibata, Ayaka Segawa and Rei Maruyama are all close friends in their personal lives. Each of them is active in a certain field: one is a performer, another is an artist and nurse, and the other is a model. In this talk, the three of them will mutually discuss their lines of work. Performer Rei Maruyama will tell some jokes, and we she might even tell us about something the three of them have talked about in private! Don’t miss thir upfront and honest unfolding in a talk where you can get to know them in a way you can’t on social media!

     

    img_laforet-07s

    TALK: Rikako Ōya × Ellie × Yuri Suganuma × Ema Tanioku × Yuna Yabe

    A host of models will offer tips & tricks on taking Instagram-worthy photos as well as a range of how-to’s! The line-up includes Rikako Ōya (Babyraids Japan) who has an article series on MOSHI MOSHI NIPPON, Ellie, Yuri Suganuma, Ema Tanioku and Yuna Yabe will look at cuts from each of their posts will checking their Instagrammable points. And don’t miss out on the tour that will be held by Yuri Suganama and Ema Tanioku after the event that is related to their featured articles.

     

    img_laforet-08

    FORTUNE-TELLING: Chamereon Takeda × Mei Nagasawa

    Mei Nagasawa, who is a lover of all things spiritual, will have her fortune told for romance and work by Chamereon Takeda. The constellations will also be ranked on stage in relation to one’s fate for love! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh.

     

    img_laforet-09

    FORTUNE-TELLING: Chamereon Takeda × Hikari Shibata

    Hikari Shibata will have her fortune told by Chamereon Takeda through horoscopes. There will also be a horoscope ranking for April for everybody that attends the session! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh!

     

    Registration for the event is free of charge!

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

    Click here to register.

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

     

    MOSHI MOSHI NIPPON FESTIVAL 2018

     

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

     

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official site:https://fes18.moshimoshi-nippon.jp/index.html

     

  • Announcement of Performers & Stage Content at MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    27.February.2018 | FEATURES / SPOT

    MOSHI MOSHI NIPPON (MMN) is set to hold the biggest event for promoting Japanese pop culture to the world, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, across the areas of Shibuya and Harajuku on March 24th and 25th.

     

    Today, we are announcing the main performers as well as some of what you can expect to see at the festival. This year’s MMN FESTIVAL is free entry! But you’ll need to register in advance to attend, so don’t forget!

     

    Advance Registration: https://mmnf2018.peatix.com

     

    MOSHI MOSHI NIPPON FESTIVAL

    There are 4 main areas where the MMN Festival will take place that you need to know about!

     

    A multitude of popular models including Natsume Mito and Yutaro will grace the stage, as well as young artists MAGiC BOYZ. A host of talented personalities will also take to performing including the fortune teller Chamereon Takeda, who has appeared on TV and in magazines, comedian Rei Maruyama, Youtuber Megane and more. Music media company Spincoaster, music website Natalie and hip-hop musician & activist Zeebra will come together to curate a special live performance made up exclusively of must-see acts. Ukon Takafuji, who choreographed the internet-famous “Tokyo Bon 2020” video that blew up online across the globe, will perform a traditional Japanese dance show and ‘Bon Odori’ performance. There will also be a selection of must-try original foods and popular sweets that you can only get at this festival.

     

    Area 1: Laforet Museum Harajuku

    HARAJUKU KAWAII MARKET

    <Harajuku Kawaii Market presented by Mynavi Baito>

    Laforet Harajuku will take on the theme of “Find Japan’s Kawaii♡” for the Harajuku Kawaii Market.

    ラフォーレ原宿

    You will turn into a kawaii girl in this area simply by turning up. Get involved with fashion, beauty, fortune-telling, DIY and more.

     

    Japanese model Natsume Mito will hold her very own fashion show for the first time. The show’s theme is based on a picture book chosen by Natsume Mito herself, Bulldog Tantei to Kieta Hoshi (Tomonori Taniguchi, BUNKEIDO). She will read the book aloud while models dress up to bring the world of the book to life!

     

    Be electrified by a performance from hip-hop group MAGiC BOYZ too. Having collaborated with recognized Japanese rappers as well as up-and-coming artists, they have truly made a name for themselves. Their show is a must-see, so don’t miss out.

     

    Popular fortune-teller Chamereon Takeda will take to the stage. Japanese model Hikari Shibata will have her fortune told by the expert through horoscopes. Turn up and find out your horoscope for April too. Those wanting to experience fortune telling with the real life Chamereon Takeda should head over to Laforet!

     

    Mynavi Baito will hold their “Big Challenge of the Youth” project for which young people must create their own kawaii part-time work outfits which will be worn by a line-up of models on stage! See Yuri Suganuma, Mei Nagasawa and Anna Yano dress up in clothes made by actual school students.

     

    Look out for 2 jam-packed days of girly events with popular models, Youtubers and artists!

     

    Area 2: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

    MOSHI MOSHI MUSIC

    <Featuring Japanese new music: “MOSHI MOSHI MUSIC FESTIVAL”>

    Down in Tower Records Shibuya’s CUTUP STUDIO on B1F, influential artists in the music scene and music media companies that have hooked up with many promising artists and new talent will become official curators for a special stage event together with MMN.

     

    MMN will also take to the roof to hold our own stage event. If you love kawaii and you love idols, then you won’t want to miss out on our very special idol stage where you can see performances from a huge list of idol groups!

     

    The Wisely Brothers

    大比良瑞希

    SIRUP

    Music media company “Spincoaster” will also host a stage of 3 artists making the headlines right now as recommended by the company themselves – The Wisely Brothers, Mizuki Ohira, and SIRUP.

    WREP

    Zeebra

    Zeebra, a hip-hop artist and activist representing the city of Tokyo, is bringing the heated MC battle segment from his hip-hop radio channel “WREP” to the festival. See Zeebra and audience representatives battle it out in a 3-on-3 MC battle before your very eyes.

    新しい学校のリーダーズ

    ミスモペ

    Luby Sparks

    SHI IS SUMMER

    Natalie, Japan’s number one source of information for music news, has selected a line-up that best represents our “MOSHI MOSHI NIPPON Project” – those who best deliver the charm of Japanese pop culture. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER and more.

     

    愛乙女☆DOLL

    Yamakatau

    sora tob sakana

    CY8ER

    MMN are set to showcase idol groups we want to introduce to international audiences. Our line-up includes Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more. Don’t miss out on this chance to see performances from real idols!

     

    Area 3: Shibuya Cast

    MOSHI MOSHI NIPPON MARKET

    <Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”>

    The MMN Market will let people experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, matcha sweets, sake and plenty of other goodies. It will be a cuisine and culture experience only possible in Japan, with stalls selling fresh vegetables and more.

     

    Japanese male idol group Amato Danshi will open their own café offering a selection of sweets recommended by the guys themselves. The No.1 maid café group Maidreamin will also be there to serve you. Get your hands on original merchandise, cast a spell on your drink to make it even more delicious, dress up and have your photo taken chekki-style with a maid, and more!

     

    A lottery draw will also be held to win unique souvenirs and items from Kyoto. This will be your chance to taste the hugely popular “Tabe Aruki Kyo Baum” from Kyoto’s famous sweet shop “Kyo Baum Shop.”

     

    Area 4: Onden Shrine

    MOSHI MOSHI ENNICHI

     

    <Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”>

    This “Ennichi” event will use cutting-edge technology at the traditional Onden Shrine. There will be traditional Japanese performances as well as DJs dressed up as characters who will put on a fantastic DJ show. There’s plenty to get directly involved with including a big karaoke party and ‘Bon Odori’ session.

     

    A must-see in this area will be the traditional Japanese dance show put on by Ukon Takafuji, the producer and chairman of “JAPAN CULTURE ENTERTAINMENT -YUMENOYA-” and the second generation of the company “Takafuji Dance Company,” a pioneer of traditional Japanese dance that boasts a history of 100 years. Not only will there be classic Bon Odori hits playing, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji himself, a song co-produced with “COOL JAPAN TV” that has taken the world by storm. Whether you’re young, old or from overseas, everybody is invited to join in the dance!

     

    <Experience-Based Tours For Foreign Attendees>

    An official event tour will be held for the very first time in collaboration with Airbnb. Not only will you be taken around the event venues but introduced to recommended spots around them too. There will also be tours with popular models who will take you little-known good places in Harajuku. A tour for foreigners will also be held in co-operation with “Jnnovations,” a unique and high-quality tour service aimed at foreign travelers.

     

    *Airbnb, エアビーアンドビー(エアビー) and their logos are registered trademarks of Airbnb Inc.

     

    キットカット

    <Original Bag Present>

    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

     

    ■Information

    Summary: MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    <Festival Date>

    24 March 2018 – 25 March 2018

    <Festival Time>

    11:00-21:00 (Subject to Change)

    <Organizer>

    MOSHI MOSHI NIPPON Executive Committee

    <Support>

    Shibuya City / Shibuya City Tourism Association

    <Co-Operation>

    TOKYU CORPORATION / SHIBUYA CAST. / Tower Records Japan Inc. / Laforet HARAJUKU / Religious Corportation Onden Shrine / Jnnovations, Inc.

    <Sponsors>

    Mynavi Baito / NIPPON PAINT HOLDINGS CO.,LTD / Bijuu co.,ltd. / KitKat Chocolatory Amato Danshi / Maidreamin / Don Quijote Co., Ltd.

    <Content Partners>

    Gurunavi, Inc. / Airbnb Inc. /Natalie / Spincoaster / WREP

    <Festival Locations>

    Shibuya & Harajuku Area (Shibuya-ku, Tokyo)

    <Main Locations>

    Laforet Museum Harajuku / SHIBUYA CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    <Festival Contents>

    Experienced-Based Content / Live Performances / Fashion / Participative Content / Tour Services / Inbound Services / …and more

     

    <Performers>

    ■Harajuku Kawaii Market presented by Mynavi @ Laforet Museum Harajuku

    ・MC: Yuri Suganuma / Rei Maruyama

    ・Fashion & Talk Stage (Alphabetical Order):

    Akari Abe / Ellie / Rikako Oya (Babyraids Japan) / Chamereon Takeda / Aino Kuribayashi / Ren Koseki / Saki Shibata / Hikari Shibata / Ayaka Segawa / Ema Tanioku / Eri Tanitoku / Chie Tsuji / Mei Nagasawa / Fusedy / Natsume Mito / Rinko Murata / Megane / Anna Yano / Yuna Yabe / Yutaro / …and more

    ・Live: Amato Danshi / MAGiC BOYZ

    ・Booth Contents: Ayumi Seto / …and more

     

    ■MOSHI MOSHI MUSIC FESTIVAL @Tower Records Shibuya (B1/Rooftop)

    ・Spincoaster Stage @ B1・CUTUP STUDIO

    Mizuki Ohira / SIRUP / The Wisely Brothers

     

    ・WREP BATTLEFIELD presents Batotsuku @B1・CUTUP STUDIO

    MC: Zeebra / Hachi Moji

    DJ: YANATAKE

    Battle MCs:

    SAM / Nill Nico / TKdakurobuchi/ SHO GEN / 8×8=49 / Kizal / Datemegiri / FRANKEN / Yuma / MC Seishain / MC MIRI / (+one more artist)

     

    ・Live Natalie Meets MOSHI MOSHI NIPPON @B1・CUTUP STUDIO

    Atarashii Gakkou no Leaders / SHE IS SUMMER / MISMOPE / Luby Sparks / …and more

     

    ・MOSHI MOSHI IDOL SPECIAL @Rooftop・SKYGARDEN

    APPARE! Harajuku / CY8ER / Sakadori Hasshinkyoku / Jewel☆Neige / sora tob sakana / NEO JAPONISM / Lucky Doll / Yamakatau / …and more

     

    <Festival Price>

    Free (*Some festival contents will charge a fee)

    Those who wish to participate in the festival must register in advance (https://mmnf2018.peatix.com). Select content does not require registration.

    <Official Event Website>

    http://fes18.moshimoshi-nippon.jp

    <Social Media>

    Twitter: https://twitter.com/moshi_fes

    <Related Websites>

    MOSHI MOSHI NIPPON

    http://www.moshimoshi-nippon.jp (Available in English, Japanese and Chinese)

     

     

     

  • Event Registration Now Open! MOSHI MOSHI NIPPON FESTIVAL 2018 to be held in Shibuya

    29.January.2018 | FEATURES / FES

    This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town.

     

    <Find Japan’s Kawaii♡ “Harajuku Kawaii Market”>

    Location: Laforet Museum Harajuku

    Time/Date: March 24th-25th at 11:00-19:00 (subject to change)

    main58 copy

    <This picture shows a past event>

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based booths available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. On stage, we will have models who are active in magazines catered to the Harajuku Style, influential figures popular across social media, and more! We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

     

    <Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL”>

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

    Time/Date: March 24th-25th at 14:00-21:00 (subject to change)

    タワーレコ—ド

    Over at Tower Records Shibuya, we will host a music event for young up-and-coming artists in the Japanese music scene. A range of artists and people from the music media who have hooked up with talented new musicians will become official curators at the event and recommend promising artists. MOSHI MOSHI NIPPON, who promote Japan’s pop culture to the world, will join forces with each curator and create an exciting stage.

     

     

     

    <Enjoy Hanami Early in Shibuya at “MOSHI MOSHI NIPPON Market”>

    Location: Shibuya CAST.

    Time/Date: March 24th-25th at 12:00-18:00 (subject to change)

    渋谷キャスト

    We will set up a fun market at SHIBUYA CAST. where you can enjoy Japan’s symbolic cherry blossoms while eating traditional Japanese food and matcha sweets and drinking sake. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

     

     

     

    <Tie Links With the Gods of Harajuku at “MOSHI MOSHI ENNICHI”>

    Location: Onden Shrine

    Date/Time: March 24th-25th at 12:00-18:00 (subject to change)

    屋台イメージ

    A traditional day held at Onden Shrine is ‘Ennichi’. Look forward to strolling along the festival walk and tucking into some festive food at the indispensable food carts, trying your luck at the classic yo-yo fishing, and more. We will also set up a stage at the shrine where you can listen to traditional Japanese gagaku, or ancient imperial court music, as well as a character DJ festival where many different well-known characters will perform. You’ll be spoiled for choice on where to begin at the festival, and there’s plenty for both kids and adults to enjoy.

     

     

    熱狂する外国人

    Register & Receive an Original Bag!

    People that register in advance for the event will receive an original bag as thanks. But be careful, as we only have a limited stock, so don’t forget to register early.

     

     

     

    How to Register

    You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

    Register here!

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.

     

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya & Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities / Inbound Services / and more

     

    Price: Free (select areas will charge a fee)

    Click following site to register:https://mmnf2018.peatix.com/

    Official Event Page: http://fes18.moshimoshi-nippon.jp

    Twitter: https://twitter.com/moshi_fes

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    Cheese Dish Factory, a restaurant in Shibuya MODI in Tokyo, released a new seasonal dessert for the autumn season on Monday called the ‘Tart Parfait Mont Blanc.’ The tasty bite’s foundation is an almond tart which is filled and layered with ingredients like a parfait before being topped off with mont blanc cream.


    The dessert comes in for delightful variations such as the ‘Chestnut & Tiramisu’ which tops tiramisu with the flavours of autumn like chestnut ice cream and chestnut cream, and the ‘Berry & Berry’ which is piled full of strawberry cream and topped off with a strawberry. Sweet-tooths will discover a labyrinth of flavours as they gradually make their way through whichever they decide to order.

    Chestnut & Tiramisu (Mascarpone Cheese) | ¥880 (Before Tax)

    The tiramisu is made with mascarpone and has on top of it Japanese chestnut and chestnut ice cream. The chestnut cream is arranged like a mont blanc. The inner tiramisu adds a unique touch to make this a mont blanc for the ages.

    Berry & Berry (Cream Cheese) | ¥820 (Before Tax)

    This tiramisu is made from cream cheese which is topped with strawberry sauce and vanilla ice cream. A parfait mont blanc for the strawberry lover who won’t be able to resist the strawberry cream and the crowning fresh strawberry.

    Fromage & No-Bake Cheesecake (Parmigiano-Reggiano Cheese) | ¥780 (Before Tax)

    A no-bake cheese cake combined with cream cheese ice cream and cream cheese. Inside you’ll find fresh white peach. There’s also a crispy texture brought by the Parmigiano-Reggiano. A must-try for cheese fanatics.

    Matcha & Brown Sugar Syrup Soy Flour (Ricotta Cheese) | ¥780 (Before Tax)

    A mountain made from matcha warabimochi, adzuki red bean paste, brown sugar syrup soy flour, and vanilla ice cream. This one’s full of Japanese flavours, but also ricotta cheese, making it a Japan x Western fusion.

  • KIDDYLAND Harajuku to Celebrate Miffy’s 65th Anniversary

    06.October.2020 | FASHION

    KIDDYLAND Harajuku, a fun and cheerful shopping centre in Harajuku, Tokyo, has announced that it is celebrating the 65th anniversary of Dick Bruna’s popular character Miffy from October 10 to March 19 with a different theme every month. Visitors can expect to get their hands on a range of merchandise, freebies, and more.

     

    CARROT

    Running from October 10, 2020

    A selection of autumn-coloured and carrot-themed Miffy merchandise will be sold. If you head on up to miffystyle on floor 4F of KIDDYLAND Harajuku right, and spend more than ¥1,000, you’ll also receive a special Miffy shopping bag completely free (available now). These are limited in stock though so you’ll want to get your paws on them quick!

     

    KIDDYLAND x miffystyle Christmas Fair 2020

    Running from November 7, 2020

    miffystyle and KIDDYLAND are hosting a Christmas fair this year themed on animals. A special range of merchandise with designs of Dick Bruna’s animals will be sold. Customers who spend over ¥1,000 at the fair will also receive a free shopping bag, and if they spend more than ¥2,000 some special pink wrapping paper. These are both limited in stock.

     

    A must-grab at the Christmas Fair


    Miffy GOODGLAS | ¥3,900 (Before Tax)

    One must-get item at the Christmas fair is the cute double-wall glass made by GOODGLAS. Perfect as a gift to yourself or someone else this Christmas. As you pour your drink into it, Miffy’s face will appear.

     

    Enjoy the autumn and winter this year with Miffy in Harajuku.

     

    Illustrations Dick Bruna © copyright Mercis bv,1953-2020 www.miffy.com

  • Experience Shinjuku’s Famous Halloween Event Online at Virtual Shibuya

    03.October.2020 | SPOT

    The Virtual Halloween Committee has announced that it will host an online Halloween event inside Virtual Shibuya as a result of the pandemic and to mitigate crowded streets in Shibuya, a place which becomes a sea of people during the spooky holiday season.

     

    The event, titled Virtual Shibuya au 5G Halloween Fes, will begin on October 26 and run up to Halloween Day. It is being promoted with the hashtag #StayVirtual.

    Shibuya 5G Entertainment Project launched its new digital platform “Virtual Shibuya” back in May of this year. Officially recognised by Shibuya City, Virtual Shibuya comes in response to the effects of the novel coronavirus (COVID-19) which has brought tight restrictions to the economy and people’s way of life. It will enable people to continue enjoying entertainment from the comfort of their homes by participating in a whole host of virtual events and activities. The project aims to deliver content from Shibuya with live performances from artists, art exhibitions, talks, and more. The use of 5G and the latest cutting edge technology will connect the real Shibuya to a virtual space, combining the realms of the digital and real world.

     

    The Halloween event is inviting a host of Japanese artists and comedians to perform inside the virtual space, which itself will be littered with all things Halloween like Jack-o’-lanterns, bats, and more. Users will also be able to dress their avatars in the appropriate clothing in line with the holiday season of scares. All of this aims to deliver the famous Shibuya Halloween experience that the people of Tokyo are so used to.

     

    Virtual Shibuya au Halloween Fes

    Virtual Shibuya is evolving and will be updated for the upcoming Halloween event. Users can look forward to a host of music events and talk events during this age of the ‘new normal.’

     

    au 5G Presents Kyary Pamyu Pamyu: Virtual Mini Live

    Virtual Shibuya will host its very first virtual live concert to open the Halloween festival. Japanese pop star Kyary Pamyu Pamyu is included in the performance line-up, who will be serving a very special one-night-only Halloween themed show inspired by horror movies. Titled “Kyary Pamyu Pamyu Online Halloween Live 2020 THE FAMILY 10.31,” you can find out more about the concert here.

     

    au 5G Presents BiSH: Virtual Live

    Japanese idol group BiSH will also be playing a special Halloween show at the event.

     

    au 5G Presents “Everyone’s 5G” – Comedy Duo Wagyu Perform

    Japanese comedy duo Wagyu will perform live using 5G technology which will render them in high-speed, high quality holograms.

    The rest of the line-up and more details about the event will be announced in the coming weeks.

  • KAWAII MONSTER CAFE HARAJUKU Collaborates With Alice’s Fantasy Restaurant For Halloween Fair

    22.September.2020 | FOOD

    KAWAII MONSTER CAFE HARAJUKU is set to collaborate with Tokyo’s three branches of Alice’s Fantasy Restaurant to serve up a Halloween themed menu. It will be served from September 19 to October 31.

    The Halloween season is right around the corner, and the KAWAII MONSTER CAFE is once again joining in with the spooky festivities. This year, the cafe has joined hands with Alice’s Fantasy Restaurant to create a collaborative Halloween menu lineup.

    Colourful Rainbow Pasta With Halloween Cream | ¥1,400

    Colourful pasta served in rich pumpkin sauce and with a variety of different ghost creams.

    Singing Alice’s Caesar Salad | ¥1,360

    Alice’s Fantasy Restaurant’s popular Caesar salad heads to KAWAII MONSTER CAFE, an assortment of purple carrots, pumpkin, and other tasty delights. Alice is also hidden in the pasta somewhere as a black witch.

    Kingpin Choppy & Henchman Humpty Dumpty Curry | ¥1,300

    KAWAII MONSTER CAFE’s mascot is served wearing a silk hat and comes with his fellow henchman Humpty Dumpty.

    Cheshire Cat Splatter Ice Cream | ¥1,100

    Soft serve ice cream topped with crunchy cereal, cotton candy, and chocolate, all drizzled in a splattered sweet strawberry sauce.

     

    Customers who post a photo of their foot onto social media with the hashtag #tokyohalloweencollection can enter for a chance to win some Halloween merchandise.

  • Review: The 30 Year Old Cafe Chatei Hatou in Shibuya

    18.September.2020 | FOOD

    Hi, everyone. It’s Banako of MOSHI MOSHI FRIENDS. Today I’m reviewing Chatei Hatou, a long-standing cafe in Shibuya, Tokyo.

     

    Shibuya is a place that bustles with youth culture and fashion. It’s also home to many eateries, but there aren’t many places around that you can go to to get away from the busy streets for a quiet break.

    Chatei Hatou opened in 1989 at Miyamasuzaka Shita in Shibuya, where it has gone unchanged and welcomed customers for the past 30 years. It’s very easy to get to, being just a 3-minute stroll from the Hachiko Exit of Shibuya Station.

     

    When opening the door to the cafe and stepping inside, the first thing to jump out at you are the rows of coffee cups lined up along shelves behind the counter.

    The coffee cup collection features a selection of works by many different makers. There’s even a cup in there valued at ¥200,000!

    The antiques littered here and there around the cafe elevate the vibe of the cafe. There’s a number of seating areas, including the counter seats as well as tables for two, four, or big groups.

     

    I felt the faint tasty scent of the Japanese pudding calling to me so I went and ordered a pumpkin pudding along with a hot chocolate.

    Cafe Chocolat (Hot) ¥950 / Pumpkin Pudding ¥500

    The pumpkin pudding was nice and moist and rich in flavour. Nothing short of delicious. It’s made even sweeter when eaten together with the fluffy whipped cream―which also elevates the flavour of the pumpkin too.

    I was inspired by the cafe owner to go for the cup I chose for my hot chocolate. There is so much variety between the cups; it’s fun getting to see rare ones. Be sure to check their Instagram page where they have more detailed write-ups about their coffee cups and coffee varieties.

     

    The cafe has a selection of original coffee blends which they make fresh with the utmost care and consideration. You can buy their coffee beans, take cake away from you, and even order whole cakes, so you can enjoy their delights at home.

     

    Chatei Hatou has stood together with Shibuya these past 30 years. According to the owner, the most important thing about running a cafe is making sure its doors are always open. It’s been tough as a result of the pandemic this year, but the cafe is still there as a part of people’s lives.

     

    The next time you’re in Shibuya, why not enjoy a drink and a sit down at Chatei Hatou?

  • Harajuku’s New Carbonara Restaurant Serves Pasta Japanese Style

    17.September.2020 | FOOD

    A new spaghetti carbonara restaurant by the name of Nama Carbonara opened in Harajuku, Tokyo on September 17, 2020.

    The restaurant opened in the same building as Harajuku’s popular fresh cream shop MILK and bubble tea shop Mot Tram. The restaurant makes its own fresh flat pasta everyday and uses fresh, rich cream sourced from Hokkaido.

     

    The current menu lineup consists of six dishes, from classic carbonara to Japanese twists. Let’s take a look at some of them.

    Classic Carbonara | ¥790

    Walleye Pollack Roe Japanese Carbonara | ¥1,090

    Freshly Grated Cheese & Bacon Carbonara | ¥1,090

    Seafood, Avocado & Basil Carbonara | ¥1,190

    Discover a brand new world of carbonara like never before at Nama Carbonara in Harajuku.

  • Manga Series Tokyo Revengers Gets Exhibition at Tower Records Shibuya

    17.September.2020 | ANIME&GAME / SPOT

    Tower Records Shibuya will host an exhibition dedicated to the ongoing manga series Tokyo Revengers from September 26 to October 18. The exhibition is being held to promote the release of the 19th volume which hits shelves in Japan on September 17.

    Tokyo Revengers is a manga series written and illustrated by Ken Wakui. An anime adaptation is scheduled to broadcast in 2021.

     

    The exhibition will feature a variety of works drawn by Ken Wakui for the series, both black and white as well as coloured illustrations, as well as panels of each character, and more. There will also be an exhibit for the upcoming live-action film.

    Tokyo Revengers x TOWER RECORDS OSMO Stamps (22 Designs) | ¥909 Each (Before Tax)

    Tokyo Revengers Monochrome Panels | ¥30,000 Each (Before Tax, Includes Shipping)

    Fans can also get their hands on a range of exhibition-exclusive merchandise, and from October, the exhibition will sell some Tokyo Revengers x Tower Records collaborative merch. There’ll be some signed artwork for sale too.

    Character Business Cards (11 Designs)

    And for every ¥1,000 spent at the exhibit, fans will receive one of 11 possible character business cards.

    TALENT PROFILE

    Anna Yano

    Released the song “Shape My Story” produced by kz (livetune) in August 2013. Performed as the vocalist on a single for kz’s solo project ‘livetune’ in January 2014. Both songs were used as theme songs for anime series and received attention in Japan and overseas. In October 2015, she formed a new unit with kz called ‘livetune+’ and they released their first EP “Sweet Clapper” on May 11, 2016.

    Ayumi Seto

    Active as a model, especially in fashion magazines. Receives tremendous support for her cute and distinct fashion. In February 2014, she debuted her apparel brand ‘Aymmy in the batty girls’ where she works as a designer. She was the first Harajuku and Aomoji-kei model to establish an authentic apparel brand. She develops clothing items through her unique fashion sense lens.

    Ema Tanioku

    “Emaeri” is the nickname for models Ema and Eri Tanioku, who are Aomoji fashion model twins. Ema and Eri Tanioku specialise in twin fashion coordination. Over the years their fanbase has increased due to their cute looks. Ema Tanioku spreads Harajuku culture within Japan as well as overseas and works as a Harajuku Tourism Ambassador. Starting off as a model, Ema has broadened her talent range from fashion magazines to TV, and from playing the lead role in dramas to movies.

  • Kyary Pamyu Pamyu’s Halloween Look Decorates Shiseido Beauty Square in Harajuku

    14.September.2020 | FASHION

    Following her firework-inspired summer promotion look for Shiseido Beauty Square, Japanese pop icon Kyary Pamyu Pamyu has returned to the beauty facility with an all-new Halloween look, first revealed on Friday.


    Kyary is serving a dark romantic world in Harajuku this Halloween, with Gothic hair and makeup that delivers us spook fantasy mixed with a bewitching, fairy tail-like sweetness. The look was brought to life thanks to Shiseido’s top hair and makeup artist Tadashi Harada.

     

    Kyary Pamyu Pamyu became the ambassador for Shiseido Beauty Square when it opened back in June. The concept of the beauty facility is centred on having people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene

  • LUSH Harajuku Revamps With New ‘Slow Bath’ Concept

    13.September.2020 | FASHION

    The Harajuku branch of UK cosmetics retailer reopened after a revamp on Friday with its all-new ‘Slow Bath’ concept. The branch first opened to the people of Tokyo in November 2018.


    Since opening, LUSH Harajuku has delivered a LUSH-esque bath product lineup experience, since Japan is known for being a nation of bath lovers. That is now being taken to the next level with the Slow Bath revamp which will stock a wide variety of items for self care and indulgence.

     

    Throw away the needless and make way for mind and body reconnection

    LUSH Harajuku is a place that helps you discover new ways to design your daily routine, with face masks to refresh your skin, products to care for your hair, scents for your well-deserved bath time, and more.

     

    Well-being is also a big part of the brand, teaching you to be kind to yourself while you’re working everyday, and to look after your mind and body. LUSH Harajuku stocks not only bath bombs and bubble bars, but a selection of items to use while you’re in the bath too for some much-needed self care.

     

    Naked items are environmentally friendly

    About 60% of LUSH’s products are sold ‘naked’ without packaging in order to reduce on waste in the environment. This also lets the essential oils and natural smells of the products seep throughout and outside the doors of their stores, beckoning people with the pleasant fragrances.

     

    LUSH’s “Lush Labs” app also has a function called “Lush Lens.” This lets customers scan any naked item which brings up information about that particular item such as what ingredients are used, as well as videos on how to use products and bath bombs fizzing.

     

    If you’re ever in Harajuku, be sure to stop by LUSH.

  • Shibuya’s New Tourist Information Centre ‘SHIBU HACHI BOX’ Opens October 1

    12.September.2020 | SPOT

    Shibuya is set to welcome tourists to its all-new tourist information centre SHIBU HACHI BOX which will open on October 1, 2020.

    Conveniently located outside of Shibuya Station next to Shibuya’s iconic Scramble Crossing and Hachiko statue, SHIBU HACHI BOX, managed by PLAY! DIVERSITY SHIBUYA, will act as the hub for tourist and sightseeing information on events, food, shopping, hotels, and more.

    The centre will also house a PR space for its supporting partner NTT Docomo which will offer entertainment and video content related to the latest in technology and more.

     

    SHIBU HACHI BOX will be ready waiting to welcome the people of the world to Shibuya as they step outside of the famous Hachiko Exit of Shibuya Station.

  • Kawaii Fruit Desserts Now Being Sold at Shibuya Scramble Square in Tokyo

    11.September.2020 | FOOD

    Tokyu Food Show Edge and +Q Beauty inside Tokyo’s Shibuya Scramble Square mixed-use skyscraper are now serving a succulent selection of autumn fruit desserts, incorporating autumn flavours like chestnuts, apples, and Japan’s famous Shine Muscat grapes.

     

    Let’s take a look, and try not to drool too much on your keyboard.

     

    MORI YOSHIDA PARIS

    Mont Blanc | ¥918 (Tax Included)

    A mont blanc with cream draped around like a helix. Inside you will find Crème Chantilly and chestnuts, while the base is baked in parcel.

     

    apple & roses

    Caramel Apple Rose Cake/Raspberry Rose Cake | ¥2,160 (Tax Included)

    These rich butter and almond rose cakes come in two flavours: caramel apple with apples specially selected from Nagano Prefecture, and raspberry, which add a sweet and sour kick.

     

    Péché Mignon

    Feuilletée (Box of Two) | ¥756 (Tax Included)

    Feuilletée pies filled with a chestnut paste which add a delightful sweetness. The box contains two base flavours: chestnut and chestnut chocolate.

     

    c7h8n4o2


    Fresh Fruit Tablet Shine Muscat | ¥2,592 (Tax Included)

    Whole specially selected Shine Muscat grapes wrapped in chocolate and shaped into a tablet bar. The chocolate is a rich 70% Piura Quemazon from Pacari Chocolate which blends deliciously with the grape juice.

     

    Atelier Anniversary


    Whole Chestnut Pound Cakes (Set of 4) | ¥1,404 (Tax Included)

    The dough is combined with chestnut paste and each mini pound cake contains a whole chestnut.

     

    ANNA’S by Landtmann


    Red Apple | ¥693 (Tax Included) *Eat-in price

    This apple cake is filled with apple mousse, chocolate mousse, and chocolate sponge. The entire thing is coated in a red apple glaze, giving it a cute appearance.

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