Tokyo Stroll: Learn the Manners & Etiquette of Worshipping at Onden Shrine – The Site of Marriage & Beauty Blessings

14.March.2018 | FEATURES / SPOT

In this featured series, we introduce you to ‘power spots’ and goshuin at shrines on the outskirts of Tokyo. Today, we’ll take a look at Onden Shrine, one of the locations where “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” will take place, Japan’s biggest inbound event set to hit Shibuya and Harajuku on March 24th and 25th. Ellie visited the shrine to learn about the manners and etiquette behind praying at shrines in Japan.

 

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The Waterwheel at Onden (Katsushika Hokusai, Thirty-Six Views of Mount Fuji, Reproduction)

 

Onden Shrine is located just a 10-minute walk from both Shibuya Station and Harajuku Station via the JR Yamanote Line or 7-minutes from Meiji-Jingumae Station via the Tokyo Metro Chiyoda Line. It has been enshrined in Harajuku for more than 400 years where it has watched over the area. The area around Onden has a long history. In the Edo Period, the flowing Onden River was used for rice cultivation. This historical background is depicted together with Mount Fuji in Katsushika Hokusai’s Thirty-Six Views of Mount Fuji.

 

東京さんぽ 原宿・隠田神社 エリー

Deities enshrined at Onden Shrine include Omodaru no Kami and Ayakashikone no Kami. These deities give blessings for marriage ties between husband and wife, as well as in blessing and improved skill in art. The picture above is of Mutsuko Funada who lectured Ellie on the manners and etiquette of worship. You too can use this opportunity to learn together with Ellie.

 

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Shrines are sacred places. Upon visiting one, be sure to bow once at the torii gate. Keep in mind that the center of the path up to a shrine is where the gods walk, so it’s  best to walk at the edge of the path rather than directly down the middle.

 

東京さんぽ 原宿・隠田神社 エリー

Next, you must cleanse yourself at the temizuya, or “water purification basin.” Take the ladle with your right hand, scoop up some water, and rinse your left hand.

 

東京さんぽ 原宿・隠田神社 エリー

Do the same again but this time switch hands – hold the ladle with your left and rinse your right hand.

 

東京さんぽ 原宿・隠田神社 エリー

Take the ladle again in your right hand, pour some water in your left hand and rinse your mouth. It’s best not to show your mouth as you do this.

 

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Lastly, tip the ladle to drain the water. Don’t scoop water from the basin multiple times – use just one scoop of water for the entire cleansing.

 

東京さんぽ 原宿・隠田神社 エリー

東京さんぽ 原宿・隠田神社 エリー

手水舎で身を清めたら、いよいよ参拝です。社殿の前で軽く一礼しましょう。お賽銭を入れて鈴を鳴らして、神様にお参りに来たことをご奉告します。そして、社殿に向かって二礼、二拍手、一礼をします。

 

東京さんぽ 原宿・隠田神社 エリー

東京さんぽ 原宿・隠田神社 エリー

 

 

 

 

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Red and white plum blossoms dotted the surroundings of the shrine. We recommend taking photos in a photogenic area like this for your social media.

 

東京さんぽ 原宿・隠田神社 エリー

東京さんぽ 原宿・隠田神社 エリー

It’s common at shrines to see komainu. They take on the form of an imaginary lion-dog-like animal, and it’s said that the shape of their mouth makes express the sacred ‘om’ sound. The one with its mouth opened is called Agyou and the one with its mouth closed is called Ungyou. Be sure to check them out when you visit a shrine.

 

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There is also an Inari shrine at the grounds which is home to the deity of agriculture, industrial manufacturing and commerce, so be sure to pray to them all collectively.

 

東京さんぽ 原宿・隠田神社 エリー

東京さんぽ 原宿・隠田神社 エリー

Today’s main mission was also a success – Ellie managed to collect her ‘goshuin’ shrine stamps! She received one for each shrine – the Inari shrine stamp is on the left and the Onden Shrine stamp is on the right. Both cost \300.

 

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Onden Shrine is a site for blessings in things like marriage and beauty. It offers a lot of keywords particularly favoured by girls, so it’s definitely one to visit. There’s a range of good-luck charms for sale at the shrine, including one for marriage that’s inspired by the blooming plum blossoms in the shrine grounds, one for beauty and more, so if you’re interested you should definitely check them out. We will be holding an event called “MOSHI MOSHI ENNICHI” at “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA.” You can look forward all sorts of stalls like you’d see at a Japanese festival lined with lots of food, activities like yo-yo fishing and more! There will also be a stage where you can witness a Japanese ‘taiko’ drum performance, and there will also be a character DJ festival where DJs will dress up and perform. The bustling atmosphere of a Japanese festival is perfect to enjoy on dates, please be sure to drop by.

 

■Information

Onden Shrine

Address: 5-26-6 Jingumae, Shibuya, Tokyo

TEL: 03-3407-7036

Access: 10-minutes on foot from “Shibuya Station” or “Harajuku Station” via the JR Yamanote Line / 7-minutes on foot from “Meiji-Jingumae Station” via the Tokyo Metro Chiyoda Line

URL:http://www.ohmiya-hachimangu.or.jp/

 

Outfit: Aymmy in the batty girls

RECOMMENDED ENTRIES

  • 【Tokyo Stroll】Collecting a Goshuin Stamp at Ōmiya Hachiman Shrine – Tokyo’s Foremost Hachiman Shrine

    28.February.2018 | FEATURES / SPOT

    In this regular article series, we introduce you to ‘power spots’ and goshuin at shrines on the outskirts of Tokyo. This time, our navigator Ellie visited Ōmiya Hachiman Shrine which you can reach from Shibuya Station via the Keio Line and Inokashira Line. Take the train to “Nishi-Eifuku Station” and it’s a 7-minute walk from there. The shrine is the third largest in Tokyo after Meiji Shrine and Yasukuni Shrine.

     

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    Ōmiya Hachiman Shrine has a long history – this year marks 955 years since it was established. There are numerous Kami (gods) enshrined here, including Emperor Ōjin, who also goes by the name Emperor Taichu which translates to ‘center of the womb.’ He is a Kami of household harmony, marriage, conception after a shrine visit, easy childbirth, and child rearing. The shrine gets the nickname “Tokyo’s Belly Button” for being located in the center of the city. It’s famous as a ‘power spot’ where one can return to the womb.

     

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    This sacred tree is called Kyosei no Ki, or “Tree of Symbiosis.” A nutmeg tree, it gets its name from the parasitic inuzakura flowering cherry that grows from it, living in a symbiotic relationship. Because the two trees have continued to live together mutually as one, many people visit the tree to pray for family happiness.

     

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    This is another power spot at the shrine: the chikaraishi, or “power stones.” During the Edo period, these stones were offered to compare the strength of the divine. There are 14 stones of varying weights and sizes, from 101kg to 187kg.

     

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    Another popular power spot is the “Happy Gaeru” – large stone frogs placed which, if you stroke, are said to bring happiness.

     

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    Before praying at a shrine, it’s customary to cleanse yourself at the temizuya (water basin) before heading in. First, pick up the ladle and hold it with your right hand and rinse your left hand.

     

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    Do the same thing but this time hold it with your left hand and rinse your right.

     

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    Afterwards, take the ladle in your right hand once more, pour some water into your left hand and rinse your mouth with it. Make sure not to bring the ladle to your mouth and don’t swallow the water. Spit the water next to the fountain – never directly into it. Rinse your left hand one more time.

     

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    Lastly, take the ladle with both your hands and pour out the remaining water from it next to the fountain. Once your ‘temizu’ session is complete, return the ladle neatly to its original upside-down position so it’s ready for the next person to use. Let your wet hands dry naturally, don’t use a handkerchief or hand towel.

     

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    You can’t receive your goshuin stamp straight away, so it’s best to wait on the goshuin reception before you make your way to the main shrine. (Make sure you get your stamp after you have prayed!)

     

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    It’s time to pray. Firstly, perform two deep bows at a 90°angle. Bring both hands to your chest and open them up shoulder-width apart. Clap twice. Keep your hands together and pray. Once you have finished praying, bring your hands down and perform one last deep bow.

     

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    We successfully received another goshuin stamp in our book. It costs just ¥300 to receive one.

     

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    Did you enjoy this Tokyo Stroll? Ōmiya Hachiman Shrine is also known as one of the three big shrines of Musashi Province. It brings good fortune to childbirth, child rearing and marriage, so it was a shrine we wanted to recommend for women. The power spots in the spacious shrine grounds are perfect for refreshing your mind.

     

     

    ■Information

    Ōmiya Hachiman Shrine

    Address: 2-3-1 Omiya, Suginamu-ku, Tokyo

    TEL: 03-3311-0105

    Access: 7-minutes on foot from “Nishi-Eifuku Station” and 10-minutes on foot from “Eifukucho Station” via the Keio Line and Inokashira Line

    Website: http://www.ohmiya-hachimangu.or.jp/

     

    Model: Ellie

    Writer: Ryoichi Komaba

    Photographer: Haruka Yamamoto

    Translator: Joshua Kitosi-Isanga

     

    Outfit: Aymmy in the batty girls

  • 【Tokyo Stroll】Getting a ‘Goshuin’ at Tokyo Daijingu—Japan’s shrine for successful marriages

    27.December.2017 | FEATURES / SPOT

    In this edition of Tokyo Stroll we head to a Japanese shrine, often dubbed a ‘power spot’ where one can uplift their energy and spirit. It’s also a place where you can get a ‘goshuin,’ a special type of stamp obtainable at many temples and shrines around Japan. Today, Ellie takes us to Tokyo Daijingu, a 19th century shrine hugely popular with women as a power spot for love & relationships. Let’s go!

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    Tokyo Daijingu is easily accessible from all parts of the city by train. The closest station is Iidabashi Station which is linked to the JR Chuo-Sobu Line, the Tokyo Metro Yurakucho, Namboku and Tozai Lines, and the Toei Ōedo Line. If you’re up for a longer stroll, then you’ll be happy to know that this area is a popular tourist spot complete with Tokyo Dome City, Koishikawa-Kōrakuen and more, so be sure to have a walk around and check out the area.

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    Tokyo Daijingu was originally constructed in Hibiya and was popularly known by the name Hibiya Daijingu. After the Great Kantō Earthquake struck in 1923, it was moved to where it sits now and was renamed Tokyo Daijingu after the Second World War. Enshrined at Tokyo Daijingu are the deities Amaterasu-Sume-Okami and Toyouke-no-Okami, as well as 3 deities responsible for the creation and growth of all things, which has brought Tokyo Daijingu great value as a shrine for love, relationships and weddings.

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    A frequently asked question when visiting shrines is how to maintain proper etiquette when it comes to ‘temizu,’ a process of cleansing one’s hands and mouth before entering a shrine. There are people who tend to ignore the process, but cleansing your mind and body the ‘temizuya’ (water basin) is key etiquette in Japan before worshipping at a shrine.

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    Firstly, hold the ladle in your right hand, scoop up some water and rinse your left hand.

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    Then do the same swapping both hands – hold with your left and rinse your right.

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    Afterwards, take the ladle in your right hand once more, pour some water into your left hand and rinse your mouth with it. Make sure not to bring the ladle to your mouth and don’t swallow the water.

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    Spit the water next to the fountain – never directly into it. Rinse your left hand one more time.

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    Lastly, take the ladle with both your hands and pour out the remaining water from it next to the fountain. Once your ‘temizu’ session is complete, return the ladle neatly to its original upside-down position so it’s ready for the next person to use. The origins of temizu note that people would cleanse themselves at the surrounding rivers and spring waters before entering the shrine precincts. Today, however, there are concerns about the quality of the water in rivers as well as the guarantee of true spring water. The ‘temizuya’ was introduced to replace them.

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    Tokyo Daijingu is famous for being the first shrine to establish the Shinto wedding ceremony in Japan. In 1900, the Crown Prince Yoshihito, who later went on to become Emperor Taishō, married at Tokyo Daijingu in front of the imperial sanctuary gods. Since then, it has come to be a location where the common people hold Shinto weddings.

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    The time has finally come – let’s go get our goshuin at the reception located to the left of the shrine! The first stamp costs ¥300.

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    By the reception are lots of cute ‘omikuji’ (fortune slips) lined up, so be sure to get your hands on one when you visit to have your fortune told. They are also famous for their marriage blessings. And if you’re coming from overseas, then do not fear as the omikuji are also written in English.

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    The omikuji are self-service, so pay your donation into the box and take out a slip while thinking about what fortune you want.

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    Ellie also prayed for marriage and chose a ‘love’ omikuji. She received a ‘chu-kichi’ blessing! Omikuji are ranked by blessings: there’s dai-kichi (great blessing), kichi (blessing), chu-kichi (middle blessing), sho-kichi (small blessing), sue-kichi (ending blessing), kyo (curse) and so on. No matter what blessing you receive they are words from god, so make note of their contents and work with them in your daily activities.

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    Tokyo Daijingu is a power spot and that is especially so at the sacred tree. Mini waterfalls murmur here, making it a relaxing place to heal yourself.

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    While we’re here, let’s also take a look at the proper etiquette for praying at a shrine! When there’s an offertory box at a shrine you must first offer a donation. Then, once you’re relaxed, you can begin with the bowing.

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    Firstly, perform two deep bows at a 90°angle.

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    Bring both hands to your chest and open them up shoulder-width apart. Clap twice.

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    Keep your hands together and pray. Be sure to give gratitude for the everyday things in your prayer.

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    Once you have finished praying, bring your hands down and perform one last deep bow. Be sure you don’t forget that final bow. This is the most common form of etiquette for praying at a Japanese shrine. It’s easy, just remember: 2 bows, 2 claps, 1 bow. It’s the most common form of prayer at any shrine so be sure to have it memorized before you go to pray.

     

    Tokyo Daijingu can be accessed from also anywhere in the heart of Tokyo. The shrine grounds have a peaceful atmosphere and are a perfect breather after praying. Make it your first shrine visit of the year and make a wish for you and your loved one.

     

    ■Information

    Tokyo Daijingu

    Address: 2-4-1 Fujimi, Chiyoda, Tokyo

    Opening Hours: 6:00-21:00

    Contact: 03-3262-3566

    Access: 5-minutes by foot from “Iidabashi Station” via the JR Chuo-Sobu Line, Tokyo Metro Yurakucho, Namboku and Tozai Lines, and the Toei Ōedo Line

    URL:http://www.tokyodaijingu.or.jp

     

    Outfit
    L/S Tshirt:¥4,320 / MA-1:¥13,651 /  Corduroy trousers:¥12,787

    ※All taxes included(Aymmy in the batty girls)

     

    Model: Ellie

    Writer:Ryoichi Komaba

    Photograph:Haruka Yamamoto

  • Tokyo Stroll: Atago Shrine—worship the fire god at Ninuri Gate and receive a goshuin

    06.December.2017 | FEATURES / SPOT

    Shrines in Japan are considered a ‘power spot’ which means they are overflowing with energy and healing properties. They’re also a place where you can receive a very special stamp known as a goshuin. Today, Ellie will take us on a stroll to Atago Shrine, a fantastic tourist destination that is easily accessible from Roppongi.

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    Atago Shrine is a great place for people to stop by during their work break due to its easy accessibility. You can reach the shrine in 5 minutes by foot from Kamiyacho Station via the Hibiya Line or 8 minutes by foot from either  Toranomon Station via the Ginza Line or Onarimon Station via the Toei Mita Line. If you’re up for a real stroll then you can reach Atago Shrine in 20 minutes by walking from JR Shimbashi Station.

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    The first thing you will see upon arriving at Atago Shrine is the towering set of stone steps which go by the name Shusse no Ishidan. A samurai called Magaki Heikuro is known for having gallantly ascended the flight of steps on horseback during the Edo period. It’s quite a challenge to climb the stairs quickly, but it’s a good idea to try as the stairs are symbolic of climbing the ladder to success in life, so be sure to give it a go! But do not fear as there is an elevator for anybody unable to ascend the steps.

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    Atago Shrine is located atop Mount Atago, the highest mountain of Tokyo’s 23 wards at an altitude of 25.7m. It was formerly a place where many people would gather to look out over the mountain where one can see Tokyo Bay and even the Bōsō Peninsula.

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    The red gate at Atago Shrine (pictured above) is known as Ninuri no Mon, or “red painted gate.” Arranged on various sections of the gate is the aoi-mon crest, a familiar symbol with Mito Kōmon. The Atago Shrine was built on the order of Tokugawa Ieyasu in 1603 to enshrine a deity of fire protection.

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    Before praying at the shrine, you must first purify yourself by washing your hands and mouth at the water basin. Initial cleansing of yourself is the proper etiquette to praying at a shrine.

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    In front of the shrine is a maneki-ishi (beckoning stone). It is said that if you stroke the stone you will be blessed with good fortune. So many people have touched the stone that the surface has become smooth!

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    The fire god Homusubi no Mikoto is the main deity enshrined at Atago Shrine who not only offers protection against fire and fire-related disasters, but brings good fortune to businesses and marriages too.

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    Another hidden wonder of Atago Shrine are the many cute animals that roam around. Photographed above is Tina-chan, a dog based at the shrine offers who watches over visitors to the shrine. They also offer omamori, or ‘charms’ for your pet, so if you’re an animal lover then make sure to drop by the shrine office.

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    There are many other animal guests besides Tina. There are 3 cats that used to be lost who now roam around various places at the shrine grounds during the day. Those who encounter them might be a lucky few. If you can’t find them then you should wait for feeding time at 9am and 5pm – you’ll meet them much easier this way.

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    There’s also a huge healing pond home to lots of koi carp looked after by the shrine staff that are sure to raise your spirits!

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    Here we are at last, the main event—receiving a goshuin (shrine/temple stamp) in our goshuincho (stamp book). It costs a ¥300 donation to receive one here (this is the common price).

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    You can receive special inscriptions in your goshuincho at Atago Shrine during certain events such as the Nanakusa Hotaki Matsuri in January and Sennichi Mairi Hoozuki Ennichi at the end of June.

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    This is an Inari shrine where Uganomitamanokami is enshrined. People worship this guardian deity for the protection of the necessities of daily life and agriculture.

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    There’s also a Benzaiten shrine to worship Ikichishihime-no-Mikoto, a god that brings luck of economic fortune, so can be prayed to for either a thriving business or a successful career.

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    Atop the apex of the highest mountain in Tokyo’s 23 wards you will find healing nature in lavish abundance, so much so that you will completely forget you are even in the city! The NHK Museum of Broadcasting is also close by, another recommended tourist spot to consider after visiting Atago Shrine. The shrine is associated with good fortune when it comes to success in life and business, so if you’re an adult and working full time, why not stop by for a visit?

     

     

    ■Information

    Atago Shrine

    Address: 1-5-3 Atago, Minato, Tokyo

    TEL: 03-3431-0327

    Access: 5 minutes by foot from Kamiyacho Station via the Hibiya Line / 8 minutes by foot from either  Toranomon Station via the Ginza Line or Onarimon Station via the Toei Mita Line / 20 minutes by foot from JR Shimbashi Station

    Homepage: http://www.atago-jinja.com

     

     

    Outfit

    Frill Blouse – ¥13,824 / Sailor Melton Coat – ¥32,184 / NIGHT SCHOOL Pleated Skirt – ¥18,144 / LILLY Beret – ¥6,264

    *all prices include tax (Aymmy in the batty girls)

     

     

     

    Model:  Ellie

    Writer: Ryoichi Komaba

    Photograph: Haruka Yamamoto

    Translator: Joshua Kitosi-Isanga

  • MMN Festival: Traditional Japanese Performance Art, Omatsuri Experience & More at Onden Shrine!

    12.March.2018 | FEATURES / FES / SPOT

    The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.

     

    Register Here: https://mmnf2018.peatix.com

     

    This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists set to the perform as well as the content and activities to be held at each location.

     

    In this article, we’ll take a detailed look at the stage performances and booths you can expect to see at Onden Shrine.

     

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    The theme at Onden Shrine is “Tying Links with the Gods of Harajuku.” “Ennichi” is held at the traditional Onden Shrine. Stalls are a must-have at Japanese festivals, so you can expect to see plenty of them for the MMN Festival lined with food, offering classic activities such as yo-yo fishing, and more. A stage will also be set up at the shrine where you can look forward to seeing a traditional Japanese ‘taiko’ drum performance and more, as well as getting involved with the mizuhiki workshop where you’ll learn how to make your own decorative cord to tie envelopes with! Onden Shrine will be packed with content that can be enjoyed by kids and adults alike.

     

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    STAGE CONTENT: YUMENOYA Ukon Takafuji Japanese Dance Show & Bon Odori

    The “Takafuji Dance Company” is a pioneer of traditional Japanese dance that boasts a history of 100 years. Ukon Takafuji is the second generation of the company as well as the producer and chairman of “JAPAN CULTURE ENTERTAINMENT -YUMENOYA-” who is set to put on a traditional Japanese dance show. It is an “experienced-based” show meaning you yourself can join in to dance Bon Odori.

     

    Not only will there be classic Bon Odori hits playing such as Tokyo Ondo, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji, a song co-produced with “COOL JAPAN TV” that has taken the world by storm online with a collective 100 million plays across video streaming platforms.

     

     

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    STAGE CONTENT: Satsumasendai Odoridaiko

    A Japanese drum (taiko) group made up of girls in their teens and 20s. Besides Japanese drums, their stage performance also captivates fans around the world with other traditional Japanese instruments such as the shinobue, as well as traditional Japanese dance.

     

     

    創作舞踊集団寶舟

    STAGE CONTENT: Awa Odori Dance TAKARABUNE

    TAKARABUNE is a creative dance group of Awa Odori, a traditional type of Japanese dance that boasts a 400-year history, who challenge themselves to creating new possibilities for this traditional Japanese artform. You must not miss this stage performance by Japan’s sole professional Awa Odori dance group!

     

     

    作法

    BOOTH CONTENT: Learn Shrine Etiquette!

    Staff will co-ordinate and teach you the manners and etiquette associated with shrines. It’s a great chance for newcomers to Japanese shrines and maybe even an opportunity for those in-the-know to learn about them again.

     

     

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    EXPERIENCE: Amezaiku Tsuruhuji

    Last year’s amezaiku workshop was hugely well-received, so we’re bringing it back this year! You will learn how to sculpt rabbits, bears and other animals from candy, so be sure to try challenging yourself♪

     

     

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    EXPERIENCE: Kimusubi Mizuhiki Workshop

    Mizuhiki are special cords that tie envelopes used for monetary gifts. Did you know that there are a lot of kawaii ones around recently? Mizuhiki artist Kaori Hunaki will hold a workshop at the booth where you can learn how to make your own kawaii mizuhiki!

     

     

    Register for Free Entry into MMN Festival!

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    Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

     

    How to Register

    To access MMN Festival, you must register in advance. (Admission is free of charge. Select festival contents however will charge a fee.)

     

    To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

     

    Click here to register.

     

    Please display your QR Code at each location on the day of the event.

     

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Official Event Website: https://fes18.moshimoshi-nippon.jp/index.html

     

  • Tokyo Stroll: Anna Yano Visits Famous Sites From “Penguindrum” Anime Series

    12.March.2018 | FEATURES / SPOT

    Anna loves anime, and so she is bringing a new series to our “Tokyo Stroll” feature where she takes us on a pilgrimage to visit real life anime locations! The theme chosen by Anna for this first entry is a solo trip to Okigubo which appears in the anime series Penguindrum (which she is a huge fan of!) Just what kind of encounters will be waiting for her there?

     

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    Anna puts on the same hat as the anime’s protagonist Himari Takakura (from her own collection) and meets at the station. You can tell she is in high-spirits from behind. The train station too is exactly the same as in the anime!

     

     

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    The first location on the list was Ogikubo Second Children’s Park. Anna did get a little lost on the way there, but she managed to find the giraffe and pig park installations. In the anime, the Takakura brothers live in the house right next to this park.

     

    Anna said solemnly “I think the colourful house is a symbol of happiness for the brothers” while confirming that this was the location the house should be if it was the anime. Upon basking in the afterglow, one of the staff members that was with Anna cried out as if to cling onto something!

     

    “Survival strategy! I’ll tell it to you lowlifes who will never amount to anything.* Time to go to the shopping district and get my hands on the Penguin Drum!”

     

    [*Translator’s Note: This is a quote from the anime series Penguindrum.]

     

    Anna was taken aback by this remark.

    “I wanted to go there because that appears in the anime too!”

     

    And with that, off they went. But just what is the Penguin Drum…?

     

    06

    07

    Here’s the shopping street archway that you see in the anime! It’s pretty exciting. Ogikubo is a kidn and friendly place. While strolling the streets, Anna was asking people “Where’s the Penguin Drum?!” to passers-by. Along the way, there was a shop that caught her eye! It was a kebab shop that had a deliciously inviting smell.

     

    08

     

    “I’m glad because I was reaaally hungry.”

     

    09

     

    The man’s Japanese was very good. Anna went in for the kill, asking, “Please show me your artefact that’s associated with your fate!” He kindly showed her his charm from Turkey that’s preciously decorated in the shop. Does fate relate to the Penguin Drum?! Maybe the Penguin Drum something that each person possesses… Our trip isn’t over yet!

     

    10

    11

    The next location can be found on the roof of Town Seven, a shopping center at the north entrance of Ogikubo Station. It’s a wide and open space where a lot of children were playing.

     

    This is the scene when the older of the Takakura siblings, Kanba, is talking to his ex-girlfriend, when a memory-erasing red ball comes flying and hits her on the forehead.

     

    The playground equipment that appears in the background was very impressive to look at.

     

    12

     

    The children became interested in Anna’s hat. She was completely surrounded!

     

    17

    19

    The next place Anna headed to was the shrine where the heated fight between the brothers unfolds. The younger brother, Shoma, becomes aware of the events surrounding his older brother, so presses him with questions. Kanba declares that he was playing parent. Anna prayed by herself in the grounds.

    20

    And don’t forget to take a commemorative photo.

    21

     

    13

    14

     

    Next is the scene with the pedestrian bridge where Kanba blows up a car. We took the photo at the same angle as in the anime.

     

    Anna told a story with a serious expression.

    “He [Kanba] wasn’t always a bad guy. The fact that he did something like that. That scene shocked me.”

     

    15

    16

     

    Anna also passed under the arch to Hakusan Towns shopping district. It seems like it has changed a little since the anime aired, but you can tell it’s the place immediately!

    Anna tottered over and shouted, “Survival strategy!” again to a lady passing through. She then made her way to a ramen shop as the lady had also mentioned which is famous among fans.

     

    22

    23

    “Sanchan Ramen” is a restaurant with a 60-year history that has continued to be loved by locals in Ogikubo.

     

    荻窪の味リナちゃん(現金受け渡し)

    This is the place used as a location for handing over money between Kanba and the evil organisation. There’s a lot of fans that imitate the anime and slide envelopes with money inside on the tabe.

     

    24

    Of course, Anna had a bowl of ramen too.

    25

    And gyoza!

    26

     

    And beer!!

     

    By the way, why do you like this anime, Anna?

     

    “Penguindrum is a very deep series, it makes you think about things like love and fate. The art is cute and the music and presentation are gorgeous. I really want everyone else to watch it.”

     

    Today’s article will be broadcast on “Kawaii JAPAN-da!!” on MBS (Kansai Local). It will go on air on March 13th! Don’t miss out on Anna’s solo travel!

     

    ■Information

    MBS (Kansai Local) – Kawaii JAPAN-da!!
    Broadcast Date: March 13th at 1:59am
    *There will also be a repeat streamed on MBS Dizm (https://dizm.mbs.jp/title/?program=kawaiijapanda)

    Blu-ray BOX edition of “Penguindrum” now on sale in Japan!

     

    Artist / Model:Anna Yano

    Photographer:LOVEGRAPH

    0219 やのあんな 荻窪13

     

  • Tokyo Stroll: A Kimono Date With Yutaro to Climb Mount Fuji in Tokyo at Hatonomori Hachiman Shrine

    07.February.2018 | FEATURES / SPOT

    The first date of 2018 with Yutaro was to visit a ‘power spot’ so we can have a wonderful year this year too. That being said, we went to “Hatonomori Hachiman Shrine” in Sendagaya which is next to Harajuku. This was our hatsumou, the first shrine visit of the New Year, and we went wearing kimono.

     

    Hatonomori Hachiman Shrine is a 5-minute walk from Kita-Sando Station via the Tokyo Metro Fukukoshin Line, just one stop from Meiji-Jingumae Station in Harajuku. It’s super easy to get there from Harajuku or Shibuya. You can also walk there in 5-minutes from Sendagaya Station if you take the JR Sobu Line.

    180126_KS_00019

    Hatonomori Hachiman Shrine has a long history, even going as far as to be recorded in the Edo meisho zue, an illustrated guide to famous Edo places that was published at the end of the Edo period. The shrine grounds features the shogidou, where a huge Shogi (like chess) piece is enshrined; the Koga Inarisha shrine where the Koga-Gumi, a group of ninja serving the Tokugawa Shogunate, would pay reverence; a Noh stage; the main building that was completed in 1993, and more.

    According to the Shinto chief priest Hirano, the oldest things in the shrine grounds are the 3 ginkgo trees planted there. If you visit the shrine, be on the lookout.

    180126_KS_00133 180126_KS_00032

    We finally arrived. After bowing, we headed through the torii gate and onward towards the shrine. We cleanse our hands and mouth before praying. I wonder what could he be praying for? He has an unusually serious expression.

    180126_KS_00041

    After praying, we climbed the fuji-zuka, a manmade mound made to imitate Mount Fuji. It has received much attention as a ‘power spot,’ a place believed to heal visitors through special energy. The Edo period was a time when it was difficult for people to climb Mount Fuji, so common folk would look to fuji-zuka as Mount Fuji for their worshipping.

    180126_KS_00035

    It is said that Hatonomori Hachiman Shrine was constructed in 1789, and the fuji-zuka, the oldest still standing in the city, was designated a Tangible Folk Cultural Property.

    180126_KS_00078

    Yutaro-kun hasn’t climbed Mount Fuji before, so this will be his first!

    180126_KS_00091

    Mount Fuji has 5 stations you can stop off at leading up. Climbing fuji-zuka was tougher than we thought, so we agreed to wear sneakers next time. While being cautious we continued our climb without falling.

    IMG_0514

    Writing from the Kansei era is written on the komitake sekison daigogen at the 5th station. You can’t help but feel the length of the fuki-zuka’s history at Hatonomori Hachiman Shrine!

    IMG_0510

    The view from the top is amazing! When you see the tree-wrapped shrine grounds, your heart feels gentle and calm.

     

    “It’s a dream come true that we can climb Mount Fuji in Tokyo.”

    180126_KS_00114

    We took a different route going down. This route is steep too!

    180126_KS_00141

    After we safely reached the bottom, we receive a goshuin shrine stamp to commemorate today’s Mount Fuji worship. The ceremony fee is ¥300. Be sure you get one too after reaching the top!

    180126_KS_00154

    Finally, we drew one of Hatonomori Hachiman Shrine’s unique “Hato Mikuji.” The omikuji blessing was “small blessing” (sho-kichi). After reading the omikuji carefully, we tied it to tie a link with the gods. Before we knew it, the date had come to an end.

     

    180126_KS_00002

    How was this first kimono date? If you’re thinking you want to walk around Harajuku in a kimono like Yutaro, then we recommend checking out a rental kimono store. The kimono worn today was rented at the Moshi Moshi Kimono Salon in Harajuku. Please enjoy yourself by going out in a kimono with your friends or on a kimono date with that special someone.

     

    ■Information

     

    Hatonomori Hachiman Shrine

    Adddress: 1-1-24 Sendagaya, Shibuya, Tokyo

    TEL: 03-3401-1284

    Homepage: http://www.hatonomori-shrine.or.jp/

     

     

    Model:Yutaro

    180126_KS_00017

    Yutaro was born in Hiroshima on June 3rd 1998. His modeling career has earned him lots of attention as a fashion icon of the new generation. The famous model also works as a “charisma” shop assistant. Yutaro has gained his reputation as a “mysterious and handsome guy” from his appearance on Japanese variety shows. His debut was made on the show “Gyoretsu no Dekiru Horitsu Sodanjo” and has since then appeared on numerous different TV shows. He challenged himself to appear on stage for the very first time in March this year and is gaining popularity by the day for his diverse work.

     

    Photographer: Kayo Sekiguchi

    Writer: Sayuri Mizuno(ASOBISYSTEM)

    Translator: Joshua Kitosi-Isanga

     

RELATED ENTRIES

  • Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku

    19.October.2023 | FASHION / FOOD / SPOT

    The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

     

    KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

     

    The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

     

    ■FOOD & DRINK

    During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

     

    The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

    <10/19~10/22 Exclusive Menu>
    Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
    Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

     

    <10/26~10/31 Exclusive Menu>
    Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
    French Fries with Monster Dip: ¥700 (Tax Included)

    Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

     

    ■GOODS

    New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

     

    In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

     

    ■EXPERIENCE

    During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

    ■PHOTO SPOT

    At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

    Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

  • HARAJUKU COLLECTIVE, a Collaboration Between Hot Topic & Studio Ghibli, Gets Pop-Up Store at Shinsaibashi PARCO

    09.March.2023 | FASHION / SPOT

    Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

     

    HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

     

    The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

     

     

    Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

  • FRUITS ZIPPER Valentine Pop-Up Shop to Open at Laforet Harajuku

    28.January.2023 | FASHION / SPOT

    Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

     

    FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

     

    ◆About the FRUITS ZIPPER Valentine Pop-Up Shop

    When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

     

    Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

    ◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

    Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

    ◆Member Appearance Planned on Valentine’s Day

    On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

     

    Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

     

    FRUITS ZIPPER Pop-Up Shop Exclusive Goods


    Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)


    Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)


    Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

  • Zipper Magazine’s 2022-2023 Winter Issue on Sale Now

    14.January.2023 | FASHION

    The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

     

    This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

     

    Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

    Standard Edition (Cover: Nagisa Saito)

    Another Edition (Cover: FRUITS ZIPPER)
  • Popular EC Brand SHEIN Opens First Permanent Brick and Mortar Store in Harajuku

    02.November.2022 | FASHION / SPOT

    The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!

     

    This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.

     

     “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads. 

  • Popular Character Coji-Coji Inspires First Baby Brand COJI-COJI BABY

    18.October.2022 | ANIME&GAME / FASHION

    Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

    The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

     

    About COJI-COJI BABY

    “A snooze on the moon…

    From childhood to the faraway future, 

    Coji-Coji is always cozy-cozy.

    Such a valuable life.

    Grow together with your baby.

    Snuggle up with your family. 

    Be there to relax with those you love. 

    Spend irreplaceable time together.

    After all of these desires and thoughts came together,

    COJI-COJI BABY was born.”

     

    Product Release Information

    Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

    Coji-Coji Costume Romper: ¥9,900

     

    COJI-COJI BABY Fair Now Open!

    Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

     

    During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!

  • Old-School Burger Shop Jennifer Seven Opens Location in Harajuku, Tokyo

    07.September.2022 | FOOD / SPOT

    LDFS Co. Ltd., which operates six cafes and brands in Tokyo, has opened a new location! The company currently operates THE GREAT BURGER, a gourmet burger shop in Harajuku, The Little BAKERY Tokyo, and GOOD TOWN DONUTS. Now, they’ve brought the old-school burger store Jennifer Seven to Harajuku!


    Jennifer Seven is a combination general store and burger store that sells apparel, kitchen items, and groceries. While it may seem like a general store with a coffee stand at first glance, the back door opens to reveal a secret burger shop! The innovative location will serve simple burgers, not the hearty and massive gourmet burgers available next door at THE GREAT BURGER.

     

     

    General stores are found in rural America and carry a wide range of daily necessities, much like a yorozu-ya in Japan. Jennifer Seven sells original apparel, sundries, and goods with a vintage flare, as well as tableware and other items from the U.S. In addition, guests can find unique food items like handmade jellies and jams, fresh fruits and local veggies, natural wines, small gifts, and plenty more.

     

    The drive-thru coffee stand attached to the store sells GOOD TOWN COFFEE, and Chinese-American steamed buns are also available at the Harajuku location!

     

    Each classic burger will come with simple and tasty ingredients, including the beef patty, ketchup, mustard, original burger sauce, pickles, and onions. The restaurant’s simple interior features white and vintage wood with blue-grayish green accents and was designed by the owner himself, inspired by diners and school cafeterias in rural America.

     

    Come enjoy a classic burger at this secret burger joint!

     

  • Hot Topic and Studio Ghibli Collab Project HARAJUKU COLLECTIVE Gets Pop-Up Store in Harajuku

    17.August.2022 | FASHION / MOVIE / SPOT

    HARAJUKU COLLECTION, a Studio Ghibli-inspired apparel collection by popular American counterculture chain Hot Topic, is offering licensed Ghibli goods for fans in the U.S. and Canada. The collection opened its online store for those in Japan on August 10, and a limited time pop-up store has been opened in Harajuku to celebrate the release of this incredible apparel!

     

    Japan Original Items

     

    American Original Items

    The store has a colorful exterior that shows Totoro and the Susuwatari playing together. Once inside, guests will be greeted by a massive rainbow Totoro! The shop blends the world of Ghibli with the style of Harajuku.

     

    “If there were colorful and kawaii mushrooms in Totoro’s forest, and if it rained acorns one day, maybe he’d need a mushroom umbrella!” This colorful Totoro was inspired by this adorable thought.

     

    The walls are decorated with artwork drawn by the creators of the original Japanese items, and guests are able to see and purchase the products in this special space. Why not visit?

     

    © 1988 Studio Ghibli
    © 1989 Eiko Kadono – Studio Ghibli – N
    © 1997 Studio Ghibli – ND
    © 2001 Studio Ghibli – NDDTM
    © 2004 Studio Ghibli – NDDMT

  • Official Chiikawa Shops in Harajuku and Osaka to Hold 1st Anniversary Fair

    01.August.2022 | FASHION / SPOT

    Last year, Chiikawa Land, the first official Chiikawa shop, opened at the Harajuku and Osaka Umeda branches of KIDDYLAND. Both locations will celebrate the 1st anniversary of the shop’s opening with a special fair on August 5, 2022.

     

    Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. The characters have become massively popular, with the artist’s social media accounts racking up over 1.1 million followers. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!

     

    Purchase Bonus

    「Holographic Sticker (Not for Sale) *Designs will differ between the Harajuku and Osaka Umeda locations.

    Holographic Pin (Not for Sale) / For guests spending ¥3,300 or more (including tax)

    Picnic Blanket (Not for Sale) / For guests spending ¥5,500 or more (including tax)

    Mug (Not for Sale) / For guests spending ¥8,800 or more (including tax)

     

    Limited Edition Chiikawa Land Harajuku x Marion Crepes Collab

    Limited Edition Chiikawa Land Harajuku x Marion Crepes Goods

     

     

    Chiikawa Land Osaka Umeda Limited Edition Goods


    Both the Harajuku and Osaka Chiikawa Land locations are visited by fans each day, and each store has developed unique products to celebrate the first anniversary.

     

    The Chiikawa Land Harajuku location will offer products in collaboration with Marion Crepes, while the Osaka Umeda location will sell limited edition products featuring the characters in cute traditional costumes. Special bonuses will also be handed out to guests spending particular amounts, so why not come out and grab some new goods?

     

    ©nagano / chiikawa committee

  • Manga Series ‘Eren the Southpaw’ Hijacks Reebok Harajuku and Shibuya Stores

    25.July.2022 | ANIME&GAME / FASHION / SPOT

    Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.

     

    As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path. 

    Reebok Classic Store – Harajuku Interior

    Stickers / Pins

    Original Scene from Eren the Southpaw 

     

    To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series. 

  • KAWAII LAB. Report #1: IDOLATER Welcomes Two New Members

    10.June.2022 | FEATURES / MUSIC

    KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. The idol group IDOLATER was born from this idea, and in April, the girls welcomed two new members, transforming it into a fresh new 5-member group. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.

     

    A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up? 

     

    A Group Formed by Finalists from ASOBISYSTEM’s First National Audition

    IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”

     

    IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi

    Following the departure of two members and intense restrictions imposed on the group’s activities due to the pandemic, IDOLATER continued to operate with only three members. Although they didn’t manage to get a ton of media coverage or appeal in large-scale events, the group continued to pull in new fans and gain recognition in the idol community. After a while, Fuuka Oishi and Ririka Satsuki joined the group, giving a much-needed boost to IDOLATER’s activities and energy.

     

    Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!

     

    IDOLATER and the Concept of ‘Idols’ 

    The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?

     

    The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world. 

     

    The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.

     

    A former pattern maker for a Japanese fashion brand designed the group’s costumes. 

     

    If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.

     

    On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)

     

    Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!

  • Experience Japanese Culture from Anywhere with Kanda Myojin Shrine’s Virtual Space

    09.June.2022 | SPOT

    Kanda Myojin Shrine dates back over 1,270 years, making it one of the most well-known religious sites in Tokyo. Dai Nippon Printing is now making it possible for interested visitors to experience the site from anywhere in the world, unveiling the Kanda Myojin CG Space this week. Developed with approval from the shrine, the virtual space faithfully reproduces the structure and design of the location using 3D laser measurement technology and CG techniques developed by DNP over many years. The space will be open online to all audiences.

     

    A portion of the work from the Masayuki Kojo 10th Anniversary Exhibition currently behind held on-site at Kanda Myojin from June 4 until July 10 will also be available to view in the CG space. The space will also be linked to ‘Virtual Akihabara,’ developed by DNP in conjunction with the AKIBA Tourism Council. Using XR (Extended Reality), the company hopes to develop a wide variety of new communication styles.

     

    The Kanda Myojin CG Space was created by using DNP’s laser measurement technology to recreate three-dimensional objects. By using high-definition photography and photogrammetry technology, images of objects are taken from many angles, creating a realistic 3DCG space to explore. The structure of the shrine, which was rebuilt in 1934 after being damaged in the Great Kanto Earthquake, has been faithfully reproduced in every way.

    In conjunction with events held at the Kanda Myojin Museum, the Kanda Myojin CG Space will make the history of Kanda Myojin and its collection of materials, including rare ukiyo-e prints, available online for anyone to access. Through these exhibits, people both in Japan and abroad can experience Edo culture through their web browsers!

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