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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




These New Kawaii Sweets by “Felissimo Nekobu” & “Corocorocoronya” are too Cute to Eat!


“Felissimo Nekobu” and “Corocorocoronya” have teamed up to release two new neko delights: the Japanese-style meowmallow “Neko Houzui” and tinned cat bread “Pan no Kanzume”. The items went on sale online on July 7th.




The meowmallows are a Japanese-style marshmallow called “houzui” which are made using egg whites that are frozen in cold weather. They are simple, squishy, and delicious. One set includes marshmallows designed with cats with different facial expressions as well as a cute cream design.





The soft cat bread which can be stored and eaten at room temperature comes in three flavours – strawberry, chocolate cream and milk cream. The tin is so cute that you’ll hesitate to open it. They are great as a gift and to stock up on for when you get hungry and need something quick.


Part of the money made from these products go towards numerous causes including shelter for animals with no owners and for helping find them owners, as well as aiding towards getting stray cats off the street to avoid overpopulation, and for protecting animals during times of disaster.


If you’re a cat lover, then you’ll definitely want to check these items out.




Coronya Mini Japanese-style Marshmallow “Neko Houzui”

1 Set – ¥1,150 (+8% ¥1,239)

→¥34 of the money will go towards the “Felissimo Cat Foundation”. (The money donated is tax exempt)

・Set: Includes 9 Japanese-style marshmallows (all same flavour)

・The same product will be delivered once a month

(Made in Japan)

For full details, visit:


○Coronyanchi Canned Cat Bread

1 Set – ¥1,900 (+8% ¥2,047)

→¥57 of the money will go towards the “Felissimo Cat Foundation”. (The money donated is tax exempt)

・Set: Includes two 100g bread in can (both same flavour)

・Size: 7.5cm x 11.5cm

・One of three flavours will be available and rotate each month. The order will change after 2 cycles.

For full details, visit:


Related article:Become a Cute Kitty Cat with the New Cat & Tail Roomwear from “Felissimo Neko-bu”!


Related article:Feeling lonely at night? No need—snuggle up with these new Rilakkuma pillow covers from FELISSIMO!


The 4Elements ofもしもしにっぽん