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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




Colorful and pop-looking socks using traditional patterns of Amamioshima, Kagoshima Prefecture – “Oshima Tsumugi” are now on sale.

Abicom Design which runs businesses such as graphic design businesses in Amamishi, Kagoshima will sell a pair of colorful socks named, “Tsumugi POP Kyokyu Wata Socks 2017 Autumn/Winter Model” using the traditional patterns of “Oshima Tsumugi” from the 11th of November (Sat.) at their EC site.



Tsumugi POP is already selling products using standard patterns of “Oshima Tsumugi” such as “Tatsugo” and “Akiina Rose.” This time, they have designed colorful and pop-looking socks such as a pair of socks with the dotted Marijuana leaf pattern, a pair of socks with the union-jack styled three colored gingham pattern and a pair of socks with the dazzle painted nepheline.


The high-quality cotton, “Masyuko” similar to Oshima Tsumigi is used as the fabric. The socks are very soft and comfortable to wear.


 “Oshima Tsumugi” is a traditional craft of Minami Oshima which is gaining high reputation because of its quality technology and its comfortableness. Why not try using these Japanese-styled socks!



Tsumugi POP Autumn/Winter model

Price: 2,500 yen (tax not included)

EC site:

※The products will be sold at the souvenir stores in Amami Oshima

The 4Elements ofもしもしにっぽん