Kyary Pamyu Pamyu recently burst back into the spotlight with plans laid and readied for 2018. It was revealed that she will digitally release her first new digital single Kimino Mikata in over a year today on April 11th, before embarking on her 4th World Tour.
Yesterday, Kyary released the music video for Kimino Mikata, and today the song is available for digital purchase and also streaming.
The new track was written by Yasutaka Nakata as a present for Kyary’s birthday. The song retains the poptastic rhythm we are used to with her previous works, but it’s also being talked about for its hint of melancholy as well as Kyary’s message through the strong lyrics. To date, Kyary’s music videos have collectively and staggeringly garnered well over 400 million views. At long last, a brand new music video has been released and as always is ready to be devoured by fans across the world.
The music video was directed by Jun Tamakai – the first time in three years – who has worked on almost all of Kyary’s music videos including PONPONPON, Fashion Monster, and Mondai Girl. The concept conceived by Tamakai was to used no CG whatsoever. Kyary is joined by 12 dancers who make skilled use of multiple tablets displaying lyrics, Kyary’s face and other visuals. The entire video was filmed in one shot with no cuts.
It took two days to shoot both the tablet footage filmed before as well as the main video performance itself. The content shot in advance that is displayed on the tablets shows situations that match the lyrics, like Kyary lip syncing underwater. The video is unlike anything we’ve seen from Kyary before.
Since the entire video was shot in one take, filming had to start over if any mistakes were made. But that didn’t just mean the performers – it was the same for the cameraman and staff too. Nobody could let their focus slip even once. It was a tough and tense music video to make. This was especially so for six of the disguised dancers. A week before filming, they had carried out painstaking rehearsals, but when it came to the real thing, it was a huge effort for numerous reasons, such as the tablets being heavier than predicted and countless shortcomings with syncing everything up. Teamwork was a must, with Kyary spearheading the group, and because of that they tried prioritising their efforts towards full concentration so as to keep to the number of minimum takes required, but they messed up many times and were put back an extra 6 hours to the planned time frame. They successfully completed the video at 2am, and all the staff were in unanimous delight.
Kyary’s outfits which never fail to receive much attention were designed by fashion stylist and costume designer Kumiko Iijima. She made sure to incorporate that Kyary originality we are so familiar with while using a high quality skin-coloured one tone silk that gives an air of maturity, completed with a luxurious short pants style. She consulted many times with choreographer KANNA, who has created choreography that uses the whole body including movements that show off feminine feet beautifully, as well as intricate hand gestures. The video is Kyary’s magnum opus precisely because director Tamukai stated, “This was the hardest music video shooting to date.” Anticipation for follow-up reports are high regarding what kind of performance Kyary will put on live for audiences with Kimino Mikata.
Kyary Pamyu Pamyu Comment:
“This was the first music video I have done in one take. It was tense knowing that if we messed up even a little we’d have to start all over again. Teamwork was key for this video. I’m glad we were all able to work hard together and overcome it! The footage on the tablets is packed with more small details than I thought, so I hope you can have fun watching it over and over! The choreography is cute too, so please try copying it and dancing yourselves.”
Jun Tamukai Comment:
“This was Kyary’s first one shot music video. Everybody was nervous during the real filming. During one particular take, Kyary said to the dancers, who had made a mistake, ‘Now that you mention it, I think I may have messed up in the first chorus too!’ It was telling of her when she exaggerated that. I thought, ‘She’s so kind,’ but turns out she had actually messed up [in that part.] The music video flows with such kindness like that. (Of course, the take we used [for the video] is the one where we got it right.) It’s absolutely packed with fun gimmicks from start to end, so make sure you watch carefully and don’t miss out!”
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