“Instead of creating booms, we shape culture”―ASOBISYSTEM manages a long list of key players in Japan’s pop culture as well as hosts club events and music festivals across the country. The company is set to hold ASOBIEXPO to celebrate their 10th anniversary. The event will take place on July 21 in Shinkiba, Tokyo and run all day and night.
Artists, models, DJs and creators affiliated with ASOBISYSTEM will come together for the event. During the day, a free invitation-only concert and show will take place titled ASOBIFES!!! A line-up of nine artists will perform in the main arena during the concert including Kyary Pamyu Pamyu, CAPSULE and Atarashii Gakkou no Leaders.
A huge list of models active in magazines and fashion shows will take to the stage for the show segment where there will be a fashion show featuring popular brands as well as a hair show.
The grand prize will also be given out on stage for the winner of ASOBISYSTEM‘s first ‘Next Generation Beautician Contest’ auditions.
In other areas, fan meetings will take place, and there will be shops set up where you can buy artists’ merchandise and limited-edition items. As well as that, you can look forward to a flea market, gacha-gacha machines, photo booths, and many other things planned for this one day only.
When night falls, ASOBISYSTEM‘s flagship party ASOBINITE!!! will be held as the final date of their 10th anniversary club tour ASOBITOURS!!! A whole list of DJs in the company’s arsenal will perform including resident Yasutaka Nakata, , RAM RIDER, 80KIDZ, TeddyLoid, DJ KYOKO, Licaxxx, and more.
A line-up of incredible guests who have performed at the company’s parties will also grace the stage, including Shinichi Osawa (Mondo Grosso), Tomoyuki Tanakata (FPM), ☆Taku Takahashi (m-flo, block.fm), DAISHI DANCE, banvox, and others.
Application windows for the daytime portion of the event and pre-sale tickets for the nightime portion went on sale on May 16. Further announcements regarding additional artists and content will be released on the official ASOBIEXPO website.
Celebrate ASOBISYSTEM‘s 10th anniversary at this special one-day-only event!
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