Sebastian Masuda to Release Personal Book Exploring His Identity and Living Truly to Himself

04.June.2018 | FASHION

Sebastian Masuda is an art director whose career as a pioneer of Japan’s ‘kawaii’ culture has taken him around the world where he attracts great support from people regardless of their age, nationality or gender.

 

His new book, Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata (“How to Find the Only ‘Kawaii’ in the World”) will be released on June 11, 2018

 

Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

増田セバスチャン 本 Sebastian Masuda

Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

 

Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata explores what ‘self’ is and why Sebastian Masuda went on to start thinking about it.

 

■Information

“Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata” by Sebastian Masuda

Japanese Title: 世界にひとつだけの「カワイイ」の見つけ方

On Sale: June 11, 2018

Price: ¥1,300 (+Tax)

Book Details: https://www.sunmark.co.jp/detail.php?csid=3489-9

 

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    Kaori Kubota (@kaopan27)
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  • Limited Booking For Sebastian Masuda’s Artistic Kawaii Room Opens Soon

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  • Disney Store Announces Merchandise Collaboration With Sebastian Masuda

    20.August.2019 | FASHION

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    Backpack – ¥7,900 (Before Tax)

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    ©Disney/Pixar
      Mr. Potato Head is a trademark of Hasbro used with permission. ©Hasbro. All Rights Reserved.
      ©POOF-Slinky, LLC

  • Introducing the Kawaii Girls of the World | Kawaii Fashion Snap #4: Pink Paradise

    12.August.2019 | FASHION / FEATURES

    Welcome to Episode 4 of Kawaii Fashion Snap where we get to know all about the kawaii girls of the world and their fashion. Each girl in this series has incorporated Japanese-like fashion into their wardrobe and turned it into something of their own.

     

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    Alexandra Bozheskova

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    If you’d like to feature in the next Kawaii Fashion Snap or know somebody that would, then follow us on Instagram and post at us with the hashtag #moshimoshiphoto. We hope you look forward to the next entry!

  • Sebastian Masuda And Other Phenomenal Artists Create Outstanding Doraemon Exhibition

    17.July.2019 | SPOT

    28 artist groups and individuals have created artistic pieces to represent Japan’s favourite animated character Doraemon. From July 12 to September 23, 2019, you can see these magnificent creations at the Doraemon Exhibition Osaka 2019 which will take place at Osaka Culturarium at Tempozan.

    The Doraemon Exhibition Osaka 2019 features a range of artists who exhibit their works in Japan and even in foreign countries. This is a fantastic chance to meet a range of new Doraemon that the world has never seen. This event covers a range of genres through modern art that is overflowing with creativity and dedication for the anime character that has grasped the nation. 

    On July 11, the day before the opening of the exhibition, there was a special opening ceremony and private viewing event held exclusively for staff and the press, which was a massive success. 

     

    Press releases of the event reveal that artists Yasumasa Morimura and Sebastian Masuda were present at the ceremony for photos and greetings. 

    Yasumasa Morimura commented with deep emotion: “I am so happy to have finally taken part in the Doraemon Exhibition. For this creation, I used lots of paper to make the costumes. I collaborated with Junko Koike, collecting lots of Doraemon manga as raw materials for the dress. As Doraemon has the power to manipulate time and space, and has the ability to create a door that leads to anywhere he desires, I thought a grey dress would be appropriate. In fact, the entire exhibition venue is just like the inside of Doraemon’s pocket ー it is packed with the work of 28 solo artists and groups. What a fun experience it is. I hope that many people in the Kansai region come see this,” he explained.

    Sebastian Masuda commented: “I’m actually the same age as Doraemon and I share the same birthday as Noby; the main character from the series. I was born with a love for Doraemon.”

     

    He then commented on his art piece: “I actually wanted to make it as big as the Budha statue at Todaiji Temple in Nara, but we wouldn’t be able to fit it in the venue so I made it two metres tall instead”, he laughed. “I collected materials from markets from all around the world, so the final piece is literally made up of the colours of the world,” he continued. 

     

    His message to the people of Osaka is: “I would love it if lots of children came to see this. It would really make my day to hear reactions from them like “whoa, it’s huge” or “that’s so cool!””

     

    Please come stop by to visit your favourite Doraemon!

  • TEMPURA KIDZ Collaborate With Moe Shop to Release New Song ‘UKIYO’

    19.June.2019 | MUSIC

    News photos of dance and vocal unit TEMPURA KIDZ have been released. The photos were taken under the supervision of the leader of Harajuku’s kawaii culture Sebastian Masuda.

     

    It has also been announced that the group are set to perform at the KAWAII MONSTER CAFE in Harajuku every Wednesday for a new event aimed at foreign and locals tourists entitled TOKYO POP CULTURE NIGHT ~HARAJUKU CELEBRATION~.

    The theme of this event is “Harajuku Tribe” which sees TEMPURA KIDZ dressed up in colourful tribe-like Harajuku wares in which they will put on a new performance called “Harajuku Celebration.” The group teamed up with French DJ and producer Moe Shop to create original music for the performance.

    Both artists will release their collaborative track UKIYO on June 18. The song features a “Future Funk,” a genre which sees Moe Shop as its spearhead. It is a colourful pop anthem that fuses with TEMPURA KIDZ and the members’ personalities.。

     

    With the Tokyo 2020 Olympics right around the corner, TEMPURA KIDZ continue their mission to spread Japanese culture around the world.

  • New Future Piece Nursery Produced by Sebastian Masuda Opens in Sendagaya

    18.June.2019 | BUSINESS / SPOT

    Wedged in a quiet residential area of Sendagaya, which is close to Ura-Harajuku, is a kawaii, pastel-coloured building that opened just this month. This eye catching place is a new nursery called “Mirai no Piece Hoikusho” (Future Piece Nursery).

    A conference and paint event titled “HAPPY WALL PROJECT” were held on June 16 to celebrate the nursery’s opening. Those associated with the nursery as well as local residents came together to help paint the outside wall at the entrance which served to help strengthen communal ties in the area.

    The nursery was established by Edulead―who manage 7 nurseries throughout Tokyo, Saitama and Kanagawa conceived around the idea of “building the stories of the future”―and ASOBISYSTEM, a company that promotes Harajuku culture to the world including fashion, music and lifestyle. It was created as a way to aid in the Cabinet Office’s efforts to eliminate nursery school waiting lists. In addition to ASOBISYSTEM employees, it hopes to begin recruiting a wide range of people, including local residents and businesses, as a means to contribute to work activity in the area.

    The representatives of each company spoke about their aspirations for the facility. Shobu Kikuchi (Edulead) said: “The name of the nursery, Mirai no Piece Hoikuchi, signifies a desire to grow healthily  in a colourful world, and the wish for it to be a place that respects the individuality and diversity of the children.”

     

    Yusuke Nakagawa (ASOBISYSTEM) commented: “We normally manage artists and models, but we want to express our strength in entertainment in a new light. We’re a company that promotes the growth of Harajuku culture, so I want to contribute to the growth of children in a way that is rooted in the streets of Harajuku.”

    The designs and visuals for the facility are produced by Sebastian Masuda, a Japanese artist signed to ASOBISYSTEM who is active internationally and helps spread Harajuku’s kawaii culture around the world.

     

    The building’s exterior design takes advantage of Masuda’s former architecture and features a unicorn called Unikyun who watches over the nursery. It also features original puzzle piece characters called Puzzoo who all live together. There are seven unique Puzzoos like the colours of the rainbow each of which is used as a symbol for each class in the nursery. The building’s interior is also decorated in pastel colours to catch the eyes and stir the curiosities of the children.

     

    Speaking about his thoughts on the design, Masuda comments: “As the name [of the nursery] suggests, the children are the pieces of the future. Puzzle pieces are the motif. I want them to be raised in a colourful environment so they never forget how exciting it feels to wear colourful clothes or dye your hair a different colour. I too am personally putting a great effort into international exchange and education, and so I am very happy to get to be part of this facility.”

    The colourful interior decor is painted with ROOMBLOOM AirBreeze by Nippon Paint Holdings which was developed to protect the health of children when painting.

     

    The HAPPY WALL PROJECT saw the children and nursery associates coming together with paints and brushes to draw and colour Pazzoos. The atmosphere was mirthful under a sky so blue one forgot it was the rainy season. The childrens’ paint work with the odourless paint didn’t stop at the wall however―they extended their efforts to wooden boards, paper cups and more. Everybody had smiles on their faces as they got involved.

    Many discussions and issues have arisen through the ages surrounding child rearing, whether it’s the coexistence of work life and raising a child, school nursery waiting lists, both parents being involved in the raising of their child, and so on. Mirai no Piece Hoikusho takes advantage of the strengths of both companies involved and delivers both hard and soft child rearing. Edulead, who develop nurseries in that are the only one of their kind and fit with their local communities, and ASOBISYSTEM, who will continue to promote the local culture, are set to contribute to the area with this new establishment and give the children a bright and colourful future.

  • SHIBUYA109’s Purikura Photo Booth Shop moreru mignon Undergoes Rennovation

    23.May.2019 | FASHION / SPOT

    moreru mignon is a shop located in the department store SHIBUYA109 in Tokyo. It specialises in ‘purikura,’ a unique type of photo booth which lets you decorate your photos before printing them out. The shop just reopened on May 22 with all-new decor and has been moved to floor B2F of SHIBUYA109.

    GIRLS’TREND Kenkyuusho of Japanese entertainment company FuRyu produced the new design of the shop. It is inspired by the bedroom of a girl who loves style and is just a smidgen selfish. The wall is plastered with pictures of cats based on female models, and poking out of the clothe-filled closet is a huge cat’s tail with a ribbon tied around it.

    There is also a huge Instagrammable sofa bed and a display of food, milk and more.

     

    For a limited time only, the purikura machine designs have cats posing as models on the side of them. Customers can also get their hands on a cute new shop card. The shop itself serves up all the “kawaii” a girl could need with its photogenic interior. It can be enjoyed for some simple purikura shots, for taking commemorative photos, and for just getting together with your girl friends.

    And to celebrate the reopening, limited copies of a free magazine titled Nyaaruzu Trend (“Girly Cat Trends”) will be available at the shop from May 31. It includes a bonus copy of GIRLS’TREND, a free magazine published by FuRyu.

    If you’re in Tokyo and in need of taking some kawaii photos then be sure to head to moreru mignon.

  • Visit the Pola Museum of Art in Hakone to witness the Masuda X Monet “Point-Rhythm World 2018- Monet’s Microcosm” exhibition!

    31.July.2018 | SPOT

    The Sebastian Masuda X Claude Monet Point-Rhythm World 2018 – Monet’s Microcosm” exhibition opened on Sunday 22nd July at the Pola Museum of Art in Hakone, Kanagawa, and will close on Sunday 2nd December.

     

    Sebastian Masuda’s peculiar art style is a fusion of different coloured materials. Now, a large art piece inspired by Claude Monet’s “Water Lilies” has been installed at the museum. Masuda has recreated a brand new version of the French Impressionist’s painting by using materials rich in texture, replacing key features with his own style of art and adding touches of the colours used in Monet’s original piece.

    Visitors can become part of the exhibition with its interactive feature. Thanks to the help of Teruaki Tsubokura, the room’s exhibition cameras capture the movements of the visitors and display them through projection mapping. In addition, there are several areas that play music by Sakana Hosomi, which changes subtly depending on the time and the movements of the visitors. This interactive exhibit invites visitors to become a part of its world. 

    The restaurant/cafe inside the museum even sells a colourful menu of desserts inspired by the exhibition. 《Water Lilies (Suiren) (Alone:¥1,080/With Coffee or tea:¥1,440). Besides this, there are many other ways in which water lilies are represented at the museum!

     

    Masuda has created a new image of Monet’s work using modern materials. Come discover whether this new exhibition is a new way to enjoy Monet’s art!

     

    ■Information

    Sebastian Masuda X Claude Monet “Point-Rhythm World 2018 – Monet’s Microcosm”

    Location:Pola Museum of Art Kozukayama-1285 Sengokuhara, Hakone, Ashigarashimo District, Kanagawa Prefecture

    Open:Sunday 22nd July 2018 ~ Sunday 2nd December 2018 (No closing days)

    TEL:0460-84-2111
    Entry fee:Adults ¥1,800 / University/ high school students: ¥1,300 / Middle/ elementary school students: ¥700 (Free on Saturdays)

    Official site:http://www.polamuseum.or.jp/
    ※ The Monet Water Lily exhibition will be displayed at the Redon’s dream exhibition (Redon Hirakareta Yume) during this period.
    ※ The Redon Hirakareta Yume exhibition will be closed on Thursday 27th September to change the exhibition.

     

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