Kenshi Yonezu’s ‘LOSER’ Music Video Hits 100 Million Views & YouTube Channel Hits 2 Million Subscribers

08.July.2018 | MUSIC

At the same time Kenshi Yonezu’s official YouTube channel hit 2 million subscribers, his hit music video for LOSER reached 100 million views at midnight (JST) on July 6.


This is fourth music video from the Japanese pop/rock artist to surpass 100 million views alongside LemonAine Kuraine and Uchiage Hanabi.


LOSER is the lead track from LOSER / Number Nine which was released as a double A-side single on September 28, 2016. The music video marked the first featuring Yonezu dancing by himself and was a huge hit with fans. It has been called this generation’s anthem, with its piercing lyrics and hybrid sound.


The song drew even more attention in May this year when it was used in Honda’s “JADE” commercial. The moment the ad went on air, the song shot up to number 1 on the Oricon Digital Weekly Rankings. Even halfway into 2018 the song ranks high at number 8. Users gathered around the music video once more on YouTube and quickly it surpassed 100 million views.

Attention and interest around Kenshi Yonezu has become fierce, with LemonAine Kuraine and LOSER reaching 100 million views over the past three months. With Lemon itself having already broke records, what will the next music milestone be for the artist?

His YouTube channel also hit 2 million subscribers. There are currently 29 music videos you can enjoy on there right now. He has the most videos with 100 million views in Japan, has over 1 billion total views, and has just clocked in 3rd place in the YouTube music charts.


Be sure to check out his music videos and get ready to be sucked into the infectious world of Kenshi Yonezu.



Kenshi Yonezu 2018 LIVE

Venue: Makuhari Messe International Exhibition Hall 1-3

10.27 @ Open 15:30 / Start 17:00

10.28 @ Open 15:30 / Start 17:00 2018年10月28日(日) OPEN 15:30 / START 17:00
*Official concert title TBA.

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