Unique fashionista duo Yuna Yabe and MIOCHIN embarked on their third trip around Harajuku together. In the first trip we saw them visit 6 second hand clothing shops recommended by them, and in the second they went around finding different places to take photos.
For their third entry they are showcasing places where you can buy inexpensive makeup and fashion accessories in Harajuku.
“STYLENANDA” – The Cute Pink Shop
“There’s actually I place I’ve always been curious about when walking around Harajuku. Please! I wanna go!” This was MIOCHIN’s enthusiastic request, and so they headed there – to STYLENANDA, the Harajuku flagship store, located along Takeshita Street. The pink exterior is very stylish.
STYLENANDA is a South Korea-based fashion brand. Japan’s flagship store in Harajuku was the first branch to arrive and it attracted much attention. There are three floors decked out in cosmetic brands such as 3CE as well as a range of apparel.
The cosmetic designs are of course flashy looking, but as cosmetic items they are also first-class quality. Additionally, because the store collaborates with so many times, you can always look forward to seeing something new no matter when you visit.
Their hugely popular white milk cream is a must-check too. It’s a moisturising cream that naturally turns your skin white wherever you put it as pictured above. It comes in cute milk carton packaging too! The product is synonymous with the 3CE brand.
MIOCHIN and Yuna began searching for items that best suited them. Yuna is a frequent customer at this store but this was MIOCHIN’s first time.
What did the both of them end up buying? Find out at the end of the article!
STYLENANDA’s Must-See Photo Spots
STYLENANDA has a number of places for great photo opportunities. The store has a cute appearance wherever you look. You can see that it’s not only the cosmetic designs that look great, but every nook and cranny of the store has been tended to.
If you go to then you’ve got to check out STYLENANDA!
■Information
STYLENANDA HARAJUKU FLAGSHIP STORE
Address: OM169 Bldg. 1-6-9, Jingumae, Shibuya, Tokyo
Opening Hours: 10:00am-9:00pm
Website: http://jp.stylenanda.com
“WEGO1.3.5…” – Kawaii Bargains
“Sorry! There’s something I forgot to buy so can we go to Takeshita Street again?” asked MIOCHIN enthusiastically. Off they went to WEGO1.3.5…, a lifestyle store that sells cute and fun pop items in three prices: ¥100, ¥300 and ¥500.
They have everything from apparel to fashion items and accessories, socks, travel goods, cosmetics, event and party goods, souvenirs and more all for the bargain prices of ¥100, ¥300 or ¥500. Some items cost a bit more but even those are super cheap!
They stock plenty of items trending this summer like aurora and rainbow designs. The shelves are absolutely overflowing with things to choose from, and they’re all so cheap! You might end up buying too much…
The store also has the photo spot above which makes for a great Instagram post. Visit and try to find it yourself!
■Information
WEGO 1.3.5… – Harajuku Takeshita Street Branch
Address: Jingumae Tower Bldg. 1F, 1-5-10 Jingumae, Shibuya, Tokyo
TEL: 03-6432-9301
Opening Hours: 10:00am-9:00pm
Showing Off the Items They Bought!
MIOCHIN
MIOCHIN bought the white milk cream from STYLENANDA, something she’s always wanted. She also picked up the Sparkling Liquid Pigment which can be used to make up parts of your makeup. It’s a liquid type so it’s easy to spread but difficult to kink. Putting it just around your eyes leaves a gorgeous impression. It’s fine to use on your body too of course.
At WEGO1.3.5…, she bought a unicorn boots keeper, a piggy bag, a rainbow coloured heart earrings, and a flower photo frame. Despite it all being so cheap everything really stands out and is eye catching. Will she use the unicorn in a YouTube video…?
Yuna
At STYLENANDA, Yuna bought some cosmetics… or so we thought, she actually got a hat and a bag! The summery material brings out that fresh vibe. The fact you can enjoy makeup as well as apparel at STYLENANDA is part of its appeal.
She bought a heart-shaped mini dresser from WEGO1.3.5… and a pen case. She also got some cute glittery wrapping paper to use as a backdrop in her YouTube videos. With just this she can elevate her home interior aesthetic that much more!
Did you enjoy their third trip to Harajuku? In this article the two of them visited two bargain stores that MIOCHIN wanted to go to. Harajuku has even more unique and appealing spots along its streets. Why not find them yourself this summer in Japan?
This series can be enjoyed on their YouTube channels too, so be sure to check them out!
RELATED ENTRIES
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Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku
The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP - Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku. KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators. The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.■FOOD & DRINK
During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese. The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.<10/19~10/22 Exclusive Menu> Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO <10/26~10/31 Exclusive Menu> Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included) French Fries with Monster Dip: ¥700 (Tax Included) Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape] ■GOODS
New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs! In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.■EXPERIENCE
During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.■PHOTO SPOT
At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku! Information
KAWAII MONSTER SHOP – Colorful Halloween
Running: October 19, 2023 – October 22, 2023/ October 26, 2023 – October 31,2023
Open: 12:00〜19:00
Venue: ASOBIFACTORY（3-21-8, Jingumae, Shibuya, Tokyo)
Access: 7 minutes walk from JR Harajuku Station, 5 minutes walk from Tokyo Metro Meiji-jingumae StationBe sure to follow where the pop-up shop will appear in the future!
Interested companies are welcome to contact us.
Learn more about KAWAII MONSTER CAFE here
https://asobisystem.com/brand/kawaiimonstercafe/ -
Model and talent Kouma Takase is now starring in an ad for TITANAIL PRO, a professional nail care product from Titanist Laboratories.
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HARAJUKU COLLECTIVE, a Collaboration Between Hot Topic & Studio Ghibli, Gets Pop-Up Store at Shinsaibashi PARCO
Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.
HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.
The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!
Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747
Information
HARAJUKU COLLECTIVE
Running: February 23 – March 12, 2023
Hours: 10:00-20:00
Venue: Shinsaibashi PARCO B1F Pop-Up Space (1-8-3 Shinsaibashisuji, Chuo-ku, Osaka)
Official Site: https://ghibli-harajukucollective-ec.com
Online Store (Open until March 31, 2023): https://ec.ghibli-harajukucollective-ec.com
HARAJUKU COLLECTIVE Official SNS:
Instagram: @harajuku_collective
(https://www.instagram.com/harajuku_collective）
Twitter: @harajuku_collect (https://twitter.com/harajukucollect)
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Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area. FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.
◆About the FRUITS ZIPPER Valentine Pop-Up Shop
When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close. Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’
Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.◆Member Appearance Planned on Valentine's Day
On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details! Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER). FRUITS ZIPPER Pop-Up Shop Exclusive GoodsRandom Photo - Valentine pop-up ver. (21 varieties): ¥330 (Tax Included) Random Pin - Valentine pop-up ver. (7 varieties): ¥500 (Tax Included) Random Purikura Stickers - Valentine pop-up ver. (14 varieties): ¥600 (Tax Included) Information
FRUITS ZIPPER Valentine POP-UP SHOP
Running: February 1 – February 14, 2023
Venue: Laforet Harajuku 5F MAKE THE STAGE
*Closed on February 7 and February 8[Fruits Box Daikanyama Collaboration Goods]
Collaboration Gift Box: ¥3,500 (Tax Included)
Collaborative Lucky Grab Bag Lottery: ¥1,500 per try (Tax Included)Check out more details about the pop-up below!
https://www.laforet.ne.jp/pop_up_shop/fruitszipper_2301/Stay up to date:
FRUITS ZIPPER Official Twitter
https://twitter.com/FRUITS_ZIPPER/<Tour Information>
FRUITS ZIPPER 1st LIVE TOUR 2023 WINTERDate: February 3, 2023
Venue: ReNY limited
Time: Doors open 17:30 / Show starts 18:30
Contact: Sunday Folk Promotion (052-320-9100) *Open daily 12:00-18:00Date: February 5, 2023
Venue: Nanba Hatch
Time: Doors open 16:30 / Show starts 17:30
Contact: Kyodo Information (0570-200-888)FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER 〜FRUITS DAY〜
Date: February 9, 2023
Venue: Shibuya WWW X
Time: Doors open 18:00 / Show starts 19:00
Contact: HOT STUFF PROMOTION (03-5720-9999) *Open weekdays 11:00-19:00FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER 〜ZIPPER DAY〜
Date: February 10, 2023
Venue: Shibuya WWW X
Time: Doors open 17:30 / Show starts 18:30
Contact: HOT STUFF PROMOTION (03-5720-9999) *Open weekdays 11:00-19:00FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER -TOUR FINAL –
Date: February 12, 2023
Venue: LINE CUBE SHIBUYA
Time: Doors open 17:00 / Show starts 18:00
Contact: Sunrise Promotion Tokyo (0570-00-3777) *Open weekdays 12:00-15:00Buy tickets for all shows here: https://l-tike.com/artist/000000000899959/
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The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23. This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more. Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.
Standard Edition (Cover: Nagisa Saito)
Another Edition (Cover: FRUITS ZIPPER）
Information
Zipper 2022-2023 Winter Issue
Release Date: December 23, 2022
Price: ¥700
Publisher: DONUTS
Publishing Company: ShodenshaAvailable at bookstores nationwide and online
Amazon
・通常版
・anotehr editionOfficial Site
https://www.zipper.jp/ -
The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women's and men's wear, as well as kids' wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine! This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles. “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads.
Information
SHEIN TOKYO
Open: November 13, 2022
Address: b-town Building C, 1, 2F (4-25-9 Jingumae, Shibuya-ku, Tokyo)
Hours: 11:00-19:00 (Closed during New Year’s holiday)
Official Website: https://jp.shein.com