Beauty and AR Technology Collide at SK-II Wonderland Pop-Up Shop in Harajuku

28.November.2018 | FASHION / SPOT

Japanese cosmetics brand SK-II has opened a pop-up shop called SK-II Wonderland at CASE B in Harajuku, Tokyo.

The store lets customers use an AR application that combines Google’s latest AR technology “AR Core” with SK-II’s accumulated knowledge on skin to create skin and skin care themed digital art.

 

Upon entering the shop you are transported into the colourful world seen on the bottle of the SK-II KARAN Limited Edition Facial Treatment Essence which was made in collaboration with KARAN, an artist from the Netherlands. This artwork comes to life when using the AR app, which is available in English, Japanese and Chinese.

The first floor of the building houses three rooms each with different designs inspired by the limited edition bottles. Using the app opens up the room to a whole world of colours. There are 26 different things to interact with via the app while in the rooms.

 

You can even find out the age of your skin up at the second floor booth. This is done by taking a photo of  your skin which will be compared to other skin types in SK-II’s information-packed database.


It can be a little nerve-wracking to do it, but my skin is 9 years younger than my actual age, and my cameraman was also 5 years younger, so we were super relieved.

 

You will also find the “Pitera Table” at the shop which reacts to the KARAN limited edition bottle and people’s movements. It can tell you all about SK-II’s miracle Pitera ingredient.

Of course, there are things to buy at the pop-up shop too, so if you’re in Harajuku before to stop by SK-II Wonderland to enjoy some digital art while finding out the actual age of your skin.

RELATED ENTRIES

  • SK-II STUDIO Releases ‘VS’ Animated Anthology Featuring World Class Athletes

    10.May.2021 | ANIME&GAME / MOVIE

    SK-II STUDIO, a film studio owned by the global skincare brand SK-II, has released a new animated anthology series entitled VS in collaboration with the world’s top athletes. It features six stories with athletes taking on pressures that threaten to dictate their destiny in order to #CHANGEDESTINY.

     

    The Animations

     

    ‘VS Trolls’ featuring Simone Biles

     

    ‘VS Obsession’ featuring Liu Xiang

     

    ‘VS Pressure’ featuring Kasumi Ishikawa

     

    ‘VS Rules’ featuring Mahina Maeda

     

    ‘VS Limitations’ featuring Hinotori Nippon

     

    ‘VS Machines’ featuring Ayaka Takahashi and Misaki Matsutomo

     

    SK-II STUDIO’s VS series is a collection of six animated films based on the life experiences of six Olympic athletes: Simone Biles, the gymnast who has won the most medals worldwide; LiuXiang, a world-record swimmer; Ishikawa Kasumi, table tennis player and two-time Olympic medalist; Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists; Mahina Maeda, surfer; and Hinotori Nippon, the Japan women’s national volleyball team. Each athlete explores what it means to take destiny in their own hands, overcoming societal expectations that dictate how perfect we should look and act.

    Each short film explores a different societal pressure experience by women: online trolls, pressure from those around us, looks, rules on what’s considered beautiful, limitations imposed by others, and seeking perfection like machines. Each is represented as a ‘kaiju,’ a form of giant monster seen in Japanese movies.



    The VR series combines animation with live-action woven together through multiple genres like sci-fi, action, sports, and more. It invites award-winning studios on board including Imaginary Forces, Passion Pictures, Platige Image, and C3, as well as original music by guest artists John Legend, Lexie Liu, and others.



    The animated series released worldwide on May 1, 2021 on SK-II’s official  YouTube channel. A virtual premiere was also held on the brand’s Twitter page, and an in-person premiere took place in Hainan, China with a pop-up store at Haitang Bay Duty Free Shopping Centre in Sanya in partnership with China Duty Free Group. It also saw the opening of SK-II City, a virtual city built by SK-II where visitors can watch all six films in a the virtual SK-II Cinema. It’s also home to the SK-II Mall where users can buy products, and they can also enjoy a backstage tour of SK-II STUDIO.



    SK-II STUDIO was established in March this year in an effort to further promote SK-II’s #CHANGEDESTINY campaign to support female empowerment over social pressures. The VR series comes as part of this with a string of positive messages.

  • Stay in Harajuku’s Yados Jingumae Hotel if You Love Art

    07.May.2021 | FASHION / SPOT

    Japanese company Rokuyon, which is responsible for creating a variety of hotel plans in Shibuya including at our own MOSHI MOSHI ROOMS, has launched a new project for guests of various hotels who are fans of brands and artists.

     

    For their first endeavour, Rokuyon has teamed up with Yados Jingumae which has undergone major renovations. Guests staying in Room 202 this spring can enjoy a range of artworks as part of the room’s exclusive Harajuku Night Owl Art Exhibition, while in summertime Room 301 will incorporate furniture by Sekai Class.

     

    Yados Jingumae Room 202: Harajuku Night Owl Art Exhibition

    Living room

    Bedroom

    Artist room

     

    Participating Artists

    CHiNPAN | April 23, 2021 – May 30, 2021

    CHiNPAN began their career as an oil painter after getting selected at the 2008 Asia Creative Art Exhibition at The National Art Center in Tokyo. They explore the possibilities of oil painting by not limiting themselves to just paper. “Fusion” is the theme of their work which has taken them to creating visuals for shops, fashion, music, and more.

    BANBU | June 10, 2021 – July 19, 2021

    BANBU is a 24-y-ear-old artist who studied art abroad in Canada and New York after graduating at a vocational school in Japan. Currently based in Tokyo, they create colourful and eye-catching graphics with their three-eyed character.

     

    Hotel Stay x Artists Come Together

    “Harajuku Night Owl Art Exhibition” is the theme of Room 202 which will collaborate with different illustrators, video makers, photographers, and other artists every 1-2 months, shining the spotlight on each of their unique visions.

     

    Yados Jingumae Room 301: Sekai Class

    Hotel Stay x Furniture

    Vintage furniture and artwork from around the world will be brought together in Room 301 so guests can experience a ‘world living’ experience. What’s more is that all of the furniture, art, and items on display will be purchasable, and will change on a fixed schedule.

  • Look as Good as Marvel’s Captain America With the New Pomade by BROSH

    02.May.2021 | FASHION

    BROSH released its pomade hair styling product with all-new Captain America packaging on the men’s cosmetic site DRESSKIN on April 27.

     

    BROSH is a Japanese haircare brand available in 22 countries worldwide. Its popular pomade is an original recipe which Marvel fans can now use to look as good as the popular superhero Captain America. The new tub design features red and blue colouring as well as retro comic book art.

    MARVEL | ¥2,750 (Tax Included)

    BROSH’s pomade was first released in 2019 and sold out on DRESSKIN. This second batch has received a texture update to better match Japanese people’s thick hair type. It has the same strong holding power as gel or wax and has a new floral fragrance.

  • Coji-Coji’s Jiro Becomes Legendary Japanese Mermaid Amabie at Harajuku Event

    30.April.2021 | ANIME&GAME / FASHION

    Nippon Animation began holding the Amabie Jiro Fair at KIDDYLAND Harajuku’s Maruko & Coji-Coji Store on April 29, selling merchandise of the character Jiro from Momoko Sakura’s manga series Coji-Coji.

     

     

    Pre-sale merchandise

     

    Free hand towel

    Jiro has turned into Amabie once again this year, a legendary Japanese mermaid who is said to emerges from the sea and prophesise either an abundant harvest or an epidemic. People are instructed people to make copies of its likeness to defend against illness.

     

    Fans who spend over ¥8,000 at the Maruko & Coji-Coji store will receive a free original hand towel as pictured above.

  • Laforet Harajuku Announces LAFORET GOLDEN WEEK

    24.April.2021 | FASHION / SPOT

    Golden Week is almost here in Japan, and so Laforet Harajuku is readying itself for its special LAFORET GOLDEN WEEK event which will run from April 24 to May 9.

    Around 60 stores inside the Harajuku-based shopping centre are participating in this event where shoppers can get their hands on a new wardrobe full of outfits, a stock of items and accessories, and more. There is also a special item available at Charles Chaton on Floor 4F of Laforet that is made as part of a triple collaboration between the store, DJ and music producer Night Tempo, and Rie Kanou, the author of the manga series Slow Motion wo Mou Ichido. At FRAPBOIS on Floor 1.5F, there’s a selection of t-shirts, shirts, one pieces and other must-grabs created in collaboration with Osamu Goods. And that’s just a taste of the many exclusives to be sold and doesn’t take into account all the other events that will take place at this year’s LAFORET GOLDEN WEEK. Let’s dive deeper.

     

    The Little Cat Shop by MILKBOY | April 30 – May 9 | Floor 1F Entrance Space

    The Little Cat Shop by MILKBOY is a cat-themed shop by three brands: MILK, MILKBOY, and LAND. It will incorporate hit motifs from the brands’ past line-ups as well as introduce all-new trends. As well as clothes, there are accessories, sofvi toys, and other items, each woven with each of the brand’s touch. There will also be a raffle to win exclusive sofvi toys made by notable sofvi artists like IZUMONSTER and Konatsuya. Plus, all customers who spend over ¥10,000 will get an original sticker.

    Cat eyes dress ¥32,450 / CAT EYES SHIRTS ¥19,250 / CAT TOWER TEE ¥8,800 / MISCHIEF cat Frill TEE ¥13,200 / Ribbon CAT TEE ¥7,920 (Tax Included)

     

    Kuttsuketemiyou Picture Book Pop-Up Shop | May 1 – May 16 | Floor 2F POP UP SHOP SPACE

    Kuttsuketemiyou is a picture book by contemporary artist Ken Kagami and it’s getting its first pop-up shop at Lofret Harajuku. The humorous book sees Kagami seeing what would happen if he tried attaching certain things to animals. It’s a work of artistic nonsense enjoyed by children and adults alike, and fans of the quirky story can get their hands on a range of merchandise featuring the cute creatures. Kagami will also be doing signings.

     

    Kuttsuketemiyou Book ¥1,650 / Mug ¥2,750 / Tote Bag ¥4,180 / T-Shirt ¥4,950 (Tax Included)

     

    ABEMA 5th Anniversary Laforet Harajuku Campaign

    In celebration of ABEMA’s 5th anniversary, it is holding a limited-time campaign in collaboration with several popular Japanese TV shows such as Koi to Ookami ni wa Damasarenai and Black Cinerella. ABEMA is a Japanese video streaming website. During the campaign, customers who spend over ¥2,000 at select stores will receive a limited-edition Black Cinderella sticker and a ticket to an online event centred on Koi to Ookami ni wa Damasarenai. They can also enter a raffle to win signed merchandise from the shows if they show their receipt and have spend over ¥2,000.

     

     

    Harajuku Shopping Week 2021 | April 28 – May 7

    Shoppers who spend over ¥1,000 at select stores will receive a scratch card that may net them a ¥1,000 coupon.

     

     

    UNDER GROUND SNAP Photoshoot | April 29 – May 8 @ 12:00-16:00

    A photoshoot will take place down on Floor B1.5F. Those who sign up can have their photo taken professionally by Gothic and Lolita Market which will be featured in the early June 2021 edition of Laforet Harajuku’s tabloid as well as on HARAJUKU POP WEB. Info on how to apply can be found on LAFORET GOLDEN WEEK’s official website.

  • Laforet Harajuku Welcomes New Stores For Spring 2021

    22.April.2021 | FASHION / SPOT

    Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender.

     

    4.23 | New Store Opening
    《Floor 3.5F》circle in circle

    circle in circle welcomes a diverse selection of brands such as l’atelier du savon, CHILD WOMAN, and more. The new store’s concept is to act as the perfect place for an appointment with your wardrobe. Every month, the store will collaborate with various different people, and line the shop floor with outfits that will have customers feeling like a kind in a candy store. For its initial opening, circle in circle is collaborating with photographer Kensuke Hosoya.

     

    4.9 | New Store Opening

    《Floor 1.5F》LIBERTY TOKYO

    “Freedom” is the keyword at LIBERTY TOKYO, where customers are encouraged that it’s great to get your hands on the things you want, and great to wear the things you want to wear. The shop stocks a range of apparel and items that combine accessories and fashion. They even sell stickers, merchandise, and more. This custom select shop offers made-to-order products, making each and every one unique and the only one in the world. It also collaborates with artists and other brands.

     

    3.12 | New Store Opening

    《Floor 5F》OSEWAYA TOKYO

    OSEWAYA TOKYO is an accessory shop offering everything from basics to trends. Their motto is “bring your happiness” which is melded into their range, spanning the latest trends to must-have dailies. They have everything you hope a store specialising in accessories would have.

     

    4.9~6.6 | New Store Opening

    《Floor B0.5F》GLAZE KOHL x NUTTY VINTAGE

    GLAZE KOHL x NUTTY VINTAGE is a limited-time collaboration shop between chic apparel brand GLAZE KOHL and NUTTY, a vintage shop that first opened in 1995. They line-up features new Spring 2021 items as well as the “GLAZE KOHL add VINTAGE” corner which features a selection of vintage items picked out by designers who themselves are vintage buyers. NUTTY VINTAGE is also offering a huge selection of the best authentic vintage items. Customers can enjoy some little limited-edition gifts when shopping there which are being given out to commemorate the shop’s opening.

     

    5.22~6.4 | New Store Opening

    《Floor 4F》Mansion Mikura

    Mansion Mikura’s main store is located at Harajuku Cat Street. This limited-time rendition is a ‘mansion’ with four tenants – a collection of four second-hand shops including SAUCE which stocks miscellaneous items and second-hand clothes, top ranking vintage name STEP A HEAD, side car charlie which specialises in ‘maniac items,’ and the long-selling brand vintagesheets.

     

    6.5~7.25 | New Store Opening

    《Floor 4F》SAUCE

    SAUCE is another vintage store located behind Cat Street. For its limited-time opening, it’s selling hats in collaboration with Antage which previously sold out, as well as its own upcycled vintage clothing, as well as vintage clothes, rugs, and more from overseas.

     

    5.22~5.30 | New Store Opening

    《Floor 0.5F》vanilla(B0.5F)

    vanilla will provide a diverse line-up of unique fashion as well as brands such as att production, room boy pony, phemesaccessories, and more.

     

    5.31~6.6 | New Store Opening

    《Floor 0.5F》Ochame Department

    At Ochame Department, they believe simply being cute is being, and being the same as others is boring. Their fashion stock and handmade bits and bobs are imbued with the magic to make customers smile.

     

    CLEAN KEEPERS Regular Member Uniforms

    CLEAN KEEPERS is a cleaning project that takes place every Saturday at Laforet Harajuku in the hopes of creating a clean town and in turn clean hearts for all. Their uniform worn by regular members has changed into a blouson and one piece produced by ehka sopo on Floor B1F of Laforet. The blouson has a retro feel to it while the one piece has long sleeves and is inspired by 19th century British maids.

     

    CLEAN KEEPERS

    Running: Saturdays @ 10:30-12:30 (Booking Required/Cancellation if it rains)毎

    Book Here

  • Stay in Harajuku’s New Hotel Produced by Rolling Roster of Artists

    20.April.2021 | FASHION / SPOT

    India-ink painter CHiNPAN is collaborating with Rokuyon, who is known for helping to create a range of unique accommodations such as MOSHI MOSHI ROOMS, to launch a new kind of hotel experience in Harajuku beginning on April 23, 2021.

     

    The project’s name is Harajuku Yofukashi Art Exhibition, with yofukashi being Japanese for ‘staying up late.’ It will invite a new artist or creator on board every one or two months as an opportunity for them to showcase their works.

    One of the art pieces

    Wall art

    Works displayed in the living space

    The bedroom with art pieces against the walls and on the ceiling

    Private area

     

    MOSHI MOSHI ROOMS Series

    MOSHI MOSHI ROOMS is our own hotel site located in the heart of Harajuku’s tourism: it is within walking distance of Takeshita-dori (Takeshita Street), Meiji-dori, the Ura-Harajuku area, and Omotesando. This makes it the ideal place to stay for travellers visiting Harajuku.

    SAKURA | More details here

    ORIGAMI | More details here

    DOSUKOI | More details here

    With art events and exhibitions cancelled or severely restricted due to the pandemic, this project serves as a get promotional opportunity for artists to display their works and for art lovers to appreciate them. It aims to grow and become a new way to enjoy art.

  • Love Live! Super Star!! Official Shop to Open in Harajuku

    19.April.2021 | ANIME&GAME / FASHION / SPOT

    Anime product and merchandise chain Gamers is set to open an official shop in collaboration with the upcoming anime series Love Live! Super Star!! on May 30.

     

     

    Pre-Sale Merch

     

    Full-Colour Pass Cases | ¥1,430 (Tax Included)

    Luggage Tags | ¥1,320 Each (Tax Included)

    Rubber Key Rings | ¥660 Each (Tax Included)

    Korokotto Love Live! Super Star!! | ¥990 Each (Tax Included)

    Love Live! Super Star!! comes as the latest entry to the Love Live! anime franchise and will begin airing this July. The story follows five girls who aim to become school idols. Fans of the series won’t want to miss out on a chance to visit the shop if they’re in Tokyo this spring as they get their hands on a selection of exclusive merchandise, pre-sales, and more.

     

     

    (C)2021 プロジェクトラブライブ!スーパースター!!

  • NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX

    17.April.2021 | FASHION / MUSIC

    KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.

    I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.

     

    The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”

     

    If you’re wondering how the shoot went for this commercial, check out the official story released below. 

     

    The Commercial Shoot

    The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.

     

    The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.

    “Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.

     

    During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”

    In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.

     

    Check out the commercial below.

     

    Make Keep Mist EX

    The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.

     

    Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)

  • Akihabara’s premiere maid café chain “@home café” announced last month the opening of a permanent maid café themed on Sanrio’s popular character Pompompurin. The café is set to open along Harajuku’s famous Takeshita Street on April 14, 2021.

     © 2021 SANRIO CO., LTD.  APPROVAL NO. S620028

    @home café has collaborated with many of Sanrio’s popular characters in the past at its Akihabara-based café branches such as Hello Kitty, My Melody, Cinnamoroll, and of course Pompompurin, but this time the collaboration is flying out of Akiba and straight into the heart of Japanese pop culture: Harajuku.

     

    This new Pompompurin Café is themed on Pompompurin throwing a party for everyone—that’s you and your friends. It’s a place for Purin to deliver happiness to all who visit in the form of cute and tasty food.

     

    Of course, the @home café maids will also be present, and all wearing original maid uniforms coloured like Pompompurin.

     

    A little look at some things on the menu

     

    The Food

     

    Soufflé Omurice | ¥1,450

    Butter Chicken Curry | ¥1,300

     

    The Desserts

     

    Pompompurin Pudding | ¥700

    Chocolate Banana Mountain Waffle | ¥1,200

     

    The Drinks

    Custard Pudding Latte | ¥850

    Muffin’s Caffe Mocha | ¥850

     

     

    Take a commemorative photo

    For just ¥550, you can take a chekki photo at the café. It comes with café-original stickers and paper. For an extra ¥300, you can take a photo with one of the maids.

     

    Pompompurin Birthday Party

     

    April 16 is Pompompurin’s birthday, so on that day the café will have a special dessert prepared (which you can see below) along with novelties for customers, new decorations, and more.

     

    Pompompurin’s Birthday Dessert

    Special Birthday Parfait | ¥1,700 | Serving: April 14, 2021 – April 30, 2021

     

    Birthday Novelty

    To commemorate Pompompurin’s birthday and the opening of the café, all visitors will receive the pin below for free.

     

     

     

    Pompompurin will visit the café

    On the evening on April 16, Pompompurin will visit the cafe for his birthday to celebrate with everyone. Details and bookings can be found here in Japanese.

  • Japanese Illustrator Mai Yoneyama Releases Limited-Edition T-Shirts

    09.April.2021 | FASHION

    To commemorate her exhibition “EGO” exhibition currently taking place at Anicoremix Gallery in Harajuku, Japanese illustrator Mai Yoneyama has released a collection of limited-edition t-shirts in collaboration with the sneaker brand atmos. The exhibition, which is showcasing many of Yoneyama’s works, is running until April 14.

    Wear Mai Yoneyama’s iconic pop style wherever you go with these limited-edition tees.

  • Japanese Organic Cosmetic Brand SABON to Open Green Pop-Up Shop in Shinjuku

    09.April.2021 | FASHION / SPOT

    Japanese natural and ethical cosmetic brand SABON is set to promote its line-up with the opening of its Blissful Green Limited Collection Pop-Up Shop at Isetan Shinjuku on April 14.

    The pop-up shop serves as a promotional space and pre-sale opportunity for the brand’s upcoming Blissful Green Limited Collection which incudes body scrub, body lotion, shower oil, and more. The collection invites people to a luxurious, natural self-care and shower-time experience. The brand will also hold a four-day calligraphy service for the spring season where customers can buy the items as gifts and include a special message.

     

    Calligraphy Service

    Customers who spend over ¥12,000 (tax included) can have a special sticker or gift card penned by a professional calligrapher who will write a name and gift message. Full details here in Japanese.

     

    Dates/Times

    April 16, 2021 @ 13:00-18:00

    April 17, 2021 @ 16:00-20:00

    April 24, 2021 @ 13:00-18:00

    April 25, 2021 @ 13:00-18:00

     

    Blissful Green Limited Collection

    The Blissful Green Limited Collection is the embodiment of the SABON brand and offers thanks to the joy we feel being surrounded by nature. It captures the clean air inhaled in the forest, the gentle light filtering through the trees, and the coming-together of the mind, body, and nature. It includes body, face, and home items all packaged inside gorgeous bottles and tubs.

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