Beauty and AR Technology Collide at SK-II Wonderland Pop-Up Shop in Harajuku

28.November.2018 | FASHION / SPOT

Japanese cosmetics brand SK-II has opened a pop-up shop called SK-II Wonderland at CASE B in Harajuku, Tokyo.

The store lets customers use an AR application that combines Google’s latest AR technology “AR Core” with SK-II’s accumulated knowledge on skin to create skin and skin care themed digital art.

 

Upon entering the shop you are transported into the colourful world seen on the bottle of the SK-II KARAN Limited Edition Facial Treatment Essence which was made in collaboration with KARAN, an artist from the Netherlands. This artwork comes to life when using the AR app, which is available in English, Japanese and Chinese.

The first floor of the building houses three rooms each with different designs inspired by the limited edition bottles. Using the app opens up the room to a whole world of colours. There are 26 different things to interact with via the app while in the rooms.

 

You can even find out the age of your skin up at the second floor booth. This is done by taking a photo of  your skin which will be compared to other skin types in SK-II’s information-packed database.


It can be a little nerve-wracking to do it, but my skin is 9 years younger than my actual age, and my cameraman was also 5 years younger, so we were super relieved.

 

You will also find the “Pitera Table” at the shop which reacts to the KARAN limited edition bottle and people’s movements. It can tell you all about SK-II’s miracle Pitera ingredient.

Of course, there are things to buy at the pop-up shop too, so if you’re in Harajuku before to stop by SK-II Wonderland to enjoy some digital art while finding out the actual age of your skin.

RELATED ENTRIES

  • Basketball Culture Space TOKYO 23 Reopens on Cat Street in Harajuku

    18.September.2021 | FASHION

    TOKYO 23, a shop promoting basketball culture, is set to reopen as a large-scale shop in Harajuku on September 18, 2021. 

     

    TOKYO 23 x JUN INOUE TEE (Black/White): ¥5,500 each (Tax Included)

     

    Guests will enter the space to find a basketball court at the center, both keeping with the theme of the shop and maintaining a minimalist vibe. The location is bold, using a balance of different upcycled materials and gray-tone colors reminiscent of the Tokyo streets. 

     

    JUN INOUE was in charge of designing the lanterns throughout the store, giving a more traditional Japanese feel to the modern storefront. The store is dotted with artworks by Inoue as well as Reina Koyano, both located in Los Angeles. 

     

    The coffee shop “LATTEST” will also be a permanent fixture in the store, and is the perfect place for visitors to relax and take in the art and feeling of the TOKYO 23 store. To commemorate the opening of this massive space, special collaborative JUN INOUE x TOKYO 23 T-shirts will be on sale for a limited time. 

  • Hotel New Otani Announces Second PAUL & JOE Collaboration

    17.September.2021 | FASHION / SPOT

    Hotel New Otani Tokyo has collaborated with PAUL & JOE for the second time to offer a new accomodation plan, which will be available for one-night stays between December 1 2021 and January 4 2022.  The rooms will not be available between December 31 and January 2.

     

    This collaboration room will allow you to surround yourself in the world of PAUL & JOE, a Parisian brand PAUL & JOE that is extremely popular with young women in their 20s and 30s. The initial collaboration was so popular that within just 10 days, all of the available dates within three months were sold out. This Christmas edition will only be available for one month, so be sure to book while you can.

     

    The pink and ivory room features the brand’s icon; Designer Sophie’s beloved cats, Nunet and Gypsy. The decorations also feature Crisantemo flower motifs.

    Not only is the wallpaper covered in PAUL & JOE motifs, but even the smaller pieces such as cushions, curling irons, and brushes are themed too. In addition, to celebrate the festive season, the room will include a special Christmas tree, allowing you to enjoy a special Christmas with somebody special, sharing a view of Tokyo Tower.

     

     

    The second round of cosmetics is focused on the 2021 CHRISTMAS COLLECTION. The ‘Lipstick Treatment’ features adorable cats wearing Santa hats, while the ‘Lipstick Limited’ comes in a luxurious Christmas red – and also features cats in hats! Plus, the new ‘Wrapping Hand Cream’ will wrap your hands in a fresh moisturising texture. In addition, the best-selling ‘Moisturizing Foundation Primer,’ which was renewed on September 1, and the P&J skincare selection (oil, lotion, cleansing), each must-haves for the upcoming dry season, have been miniaturized into take-home samples in a limited edition pouch, especially for hotel customers.

     

     

     

    Alongside the limited cosmetic samples, there will be matching pajamas and slippers available for purchase and take home, with a that will take you even deeper into the PAUL & JOE world. While these cat-and-floral print PJs are perfect for a girls-only gathering, a men’s line has also been released due to popular demand, ideal for spending a romantic Christmas in matching pajamas.

     

     

    Why not spend a wonderful Christmas in this PAUL & JOE room?

  • ‘KATE iCON BOX’ Eyeshadow Vending Machine Uses AI to Select Personalized Colors

    16.September.2021 | FASHION

    Makeup brand KATE has produced the KATE iCON BOX, a contemporary digital experience for the New Normal where four personalized eye shadow colors are chosen through AI and released like a vending machine. The technology will be available for a limited time at the Matsumoto Kiyoshi Matsukiyo LAB in the Sagamiono Station Square store. Subsequent installation information can be found on the KATE website.

     

    1. Face Analysis

     

    STEP1. The AI analyses your skin

     

    STEP2. The AI analyses the ratio of your facial features

    2.Analysis Result ~ Customization

     

    3. Enter Your Name ~ Purchase

    The KATE iCON BOX offers a customized four-shade set and protective sheet using KATE eyeshadow. You can then purchase the four eyeshadows at the register and place them in an original ‘The Eye Color’ palette.

     

     

    4. Save & Share

     

    You can save and share your analysis results along with a photo of your original palette.

    The KATE iCON BOX offers an original eyeshadow palette made up of four The Eye Color shades that were chosen just for you, based on an AI facial analysis and KATE’s makeup knowledge. You can also customize the palette to include your favorite color, with a choice of 26 The Eye Color shades, and print your name on the included protective sheet. This fun new experience allows you to use AI to find the colors that suit you while customizing colors to create a palette that suits you!

     

    Find the eyeshadow color that suits you perfectly with the KATE iCON BOX!

  • Girl Group NiziU Named Brand Ambassadors for Visée, Introduce Limited-Edition Eyeshadows

    10.September.2021 | FASHION / MUSIC

    Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.

     

    Visée Glossy Rich Eyes N  – Available in 8 shades + 2 limited edition shades

     

     

    Photo Shoot

     

    「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA&NINA

     

    The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.

     

    A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.

     

    An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.

     

    Interview with NiziU

     

    Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?

    Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!

    Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!

     

    Q2. How did you feel after shooting wrapped?

     

    Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!



    Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?


    Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)



    Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?


    Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.

     


    Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?

     

    Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.

     


    Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?

     

    Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.



    Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?

     

    Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!



    Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?

     

    Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.

  • Nature-filled Digital Detox Cafe HANARIDA Opens in Harajuku

    03.September.2021 | FOOD / SPOT

    Zoomers are used to life with their smartphones and computers. While life certainly is more convenient being able to connect instantly with your friends, have you ever felt a certain emptiness despite this? According to the Ministry of Internal Affairs and Communications, young people in their 20s spend approximately four to five hours looking at screens per day. However, sometimes, it can be nice to put down your phone and enjoy a cup of tea with your friends in front of you. With those thoughts, the HANARIDA Harajuku cafe open on August 8 2021. The hidden cafe is filled with flowers and greenery, aimed at adults. Here you can enjoy a quiet time away from the bustle of the city, relaxing with a cup of dry fruit-infused herbal tea.

     

     

    Every sunday is a digital detox day, meaning that smartphones and laptops are banned in the cafe. You can leave your phone with the staff to receive a free drink. With the comfy interior and a selection of board games, conversations will flow naturally to create a home-like space, even without technology

     

    The flowers and trees in the cafe, which was decorated by a professional flower artist, are all real. The atmosphere changed based on the time of day – the sunshine lights up the cafe while the warm lights make for a relaxing evening. You won’t get tired of this cozy space! 

    Experience relaxation away from the busy city while watching the flowers bloom throughout the day, as you puff on a dried fruit Hanakemuri hookah. The hookah used by HANADIRA is both nicotine and tar free, meaning they can be enjoyed by non-smokers. 

     

    Their drink selection for Valentine’s day 2021 was a huge hit on social media, particularly the Sakicha dry fruit tea. The tea is now available on the menu, so make sure to try it for yourself!

     

  • Twin Fashion Icons AMIAYA Release Photobook with STREET Magazine

    24.August.2021 | FASHION

    Tokyo fashion icons and twin unit AMIAYA have collaborated with street-snap magazine STREET on a new photobook! ‘AMIAYA x STREET TOKYO FASHION 2021ss’ will go on sale August 23 at select bookstores and online.

     

     

    AMIAYA began their fashion journey in street fashion when they were teenagers, and are currently attracting worldwide attention as icons representing Tokyo style. STREET magazine has been highlighting unique international streetwear since its first issue in 1985, and both parties are using this collaboration to help the fashion industry, which has been adversely affected by the pandemic.

     

    The magazine features snapshots of AMIAYA wearing the hottest Tokyo fashions on the streets of Harajuku and other popular areas around Japan’s capital. The photos were taken by Shoichi Aoki, photographer and editor-in-chief of STREET.

     

    Each photo has the power to open up your mind to a new world of fashion, so why not give it a look?

     



    Comment from AMIAYA

     

    “The Coronavirus pandemic has given us a new perspective on fashion, and how we can share it from Tokyo to the rest of the world. STREET magazine has so many readers overseas, and it’s truly made an effort to boost the Japanese fashion scene. We believe in the potential of fashion to connect Japan to the rest of the world, and we hope that through this collaboration, we share some positive energy through our style.”

     



    Comment from the Editor-in-chief of STREET, Shoichi Aoki

     

    “The pandemic has caused unprecedented damage to the entire fashion industry, and it has become more difficult to share Japanese fashion with the rest of the world. Fashion is not something unnecessary–it’s something important for Japan, and for humanity as a whole. AMIAYA are Japanese fashion icons that are recognized around the globe. They are somewhere between reality and the virtual world. By having them model on the streets of Tokyo, I wanted to create something to convey the current state of Japanese street fashion with international audiences. It took a year and a half of shooting while adjusting AMIAYA’s schedule, but it’s finally being published. Even if it seems like a small project, even the smallest activity can have a massive impact.”

     

  • #MissDior Art Event Held to Comemorate New Fragrance In Omotesando, Tokyo

    22.August.2021 | FASHION / SPOT

    Miss Dior, the fragrance and maison first started in 1947, is being reborn thanks to Dior perfume creator Francois Demachy.

     

    A new MISS DIOR art event will be held to commemorate the new fragrance, inheriting the art and passion for women that inspired Monsieur Dior himself. Reservations are now open for the AS SEEN BY exhibition, held alongside the MISS DOOR MILLEFIORI GARDEN pop up store between September 1 and 12, 2021, at THE MASS/BA-TSU ART GALLERY/STANDBY in Omotesando, Tokyo.

    Kojin Haruka: Reflectwo for Miss Dior 2021

    Pop Up Store MISS DIOR MILLEFIORI GARDEN

     

    The AS SEEN BY exhibition, held in Tokyo and several cities around the world, will feature MISS DIOR inspired artwork and creations from 10 female artists, including visual artist Kojin Haruka, sculptor Donna Ingrid, and designer Sabine Marcelis.

     

    Experience the renewed MISS DIOR at the MISS DIOR MILLEFIORI GARDEN pop up store, where you can try the new Au De Perfume and it’s personalization service, alongside limited cosmetics that were inspired by the new fragrance.

     

    Those who attend the MISS DIOR event will also be able to enjoy the guest-only cafe, which features Laudrée collaboration macaroons, with the original flavors each lined up in a package reminiscent of the colorful flowers at the MISS DIOR art event. Plus, a limited takeaway drink will be available at the exhibition cafe, allowing you to bask in the afterglow of the event even after exiting the venue. In addition, customers who connect their reservation to the official MISS DIOR Beauty LINE account will receive a free original tote bag.

     

    A special film that delves into the history and charm of MSS DIOR will be screened at the exhibition, narrated by DIOR beauty ambassador Yoshizawa Ryo, who will guide you through the glamorous world of MISS DIOR.

     

    You mustn’t miss the livestream with DIOR ambassador Araki Yuko, who will be attending the event via livestream to introduce the wonders of the new MISS DIOR. The stream will start on August 31 at 20:30.

     

    Why not check out this flower-filled event where you can immerse yourself in the world of MISS DIOR for yourself?

  • SHIRO Releases Relaxing New Hinoki and Hiba Fragrances

    20.August.2021 | FASHION

    Japanese cosmetic brand SHIRO has announced two new soothing fragrances, the Hinoki Bath Salts and the Hiba Spray 80. These will be available at the SHIRO online store and at SHIRO retailers nationwide on September 9. 

     

    The brand’s first Hinoki and Hiba-based items

    Hinoki, or Japanese Cypress bark, and Hiba, the leaves from these Cypress trees, have subtle scents which will make customers feel as though they’re surrounded by nature. Having these items around will help clear anxious minds and soothe worried hearts. The bark used for the fragrances was sourced from the Kii mountain range, while the leaves came from Aomori prefecture. 

     

    Hinoki Bath Salts (400g): ¥4,840 (Tax Included) 

     

    These are the first bath salts to be released since rebranding. The soothing Japanese cypress essential oils were sourced from the Kii mountain range snaking through Mie and Wakayama prefectures, while the sun-dried salt from South Australia will help moisturize and hydrate the skin. Use this product during an evening bath to relax after a hard day’s work, or mornings when you wake up a little earlier than usual to prepare your mind for what the day may bring. 

     

    Hiba Spray 80 (80ml): ¥1,980 (Tax Included) 

     

     

    This hand spray contains 80% alcohol, as well as fragrant Aomori Japanese cypress essential oil and distilled cypress water. 

     

    If you’re looking to practice more self-care, these items are sure to help. 

     

  • Casual footwear brand Crocs Japan and sneaker select shop atmos pink are set to host a summer pop-up event titled ‘Atokuro Natsumatsuri’ at atmos pink’s flagship store in Harajuku as well as online from July 31 to August 9.

    atmos is one of the leading sneaker brands in Japan, while Crocs is a staple of summertime footwear. Together, the two brands are set to deliver an array of summer season content with classic Japanese summer stalls, creating your own custom Crocs Jibbitz™, and more. Additionally, everyone who attends the event and buys something will enter for a chance to win some limited-edition merhandise.

     

    Starting on August 2, a line-up of Japanese artists will perform live on YouTube for the event, with names such as FAKY, Yurufuwa Gang, ELLE TERESA, CHAMELEON LIME WHOOPIEPIE, Atarashii Gakko no Leaders, and more.

  • First Official Chiikawa Shops Open at KIDDYLAND Harajuku and Osaka Umeda

    29.July.2021 | FASHION / SPOT

    KIDDYLAND has announced the opening of the first official shops themed on the popular character Chiikawa. Named Chiikawa Land, the two stores will open at the Harajuku and Osaka Umeda branches of KIDDYLAND on August 7.

     

    Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. With over 550,000 follows on Twitter, Chiikawa has become extremely popular, with even themed cafes and an exhibition, Chiikawa’s Forest, having taken place.

     

    Now Chiikawa get its own official shops at KIDDYLAND with merchandise featuring new and exclusive artwork drawn by Nagano and more.

     

    Get your paws on exclusive merch at Chiikawa Land

     

    Smartphone Stickers | 3 Designs | ¥385 Each (Tax Included)

     

    Acrylic Stands | 3 Designs | ¥770 Each (Tax Included)

     

    Pins | 3 Designs | ¥330 Each (Tax Included)

     

    Acrylic Keyrings | 3 Designs | ¥660 Each (Tax Included)

    Large Hand Towels | 2 Designs | ¥770 Each (Tax Included)

     

    Mug | ¥1,650 (Tax Included)

    T-Shirts | 3 Designs | ¥3,080 Each (Tax Included)

     

     

    Positively adorable frames for pre-order

    Chiikawa Art Frame – Clouds | ¥16,500 (Tax Included)

    Chiikawa Art Frame – Faces | ¥16,500 (Tax Included)

    Chiikawa Art Frame – Ramen | ¥16,500 (Tax Included)

     

     

    Buyer bonuses

    For every ¥1,100 spent in a single transaction, receive one of three possible Umaibo corn sticks.

     

     

    For every ¥3,300-¥5,499 spent in a single transaction, receive an exclusive hologram pin.

     

    Spend over ¥5,500 to receive a random special gift: one of four possible lunch boxes or one of five plush pins.

     

    Chiikawa Land shopping bag

     

    Snap a photo at one of the photo spots

     

     

    Get a stamp at both KIDDYLAND branches

     

     

     

     

    ©nagano

  • MOSHI MOSHI ROOMS opens Harajuku-Kawaii themed accommodation called ‘HARAJUKU’

    20.July.2021 | SPOT

    Rokuyon, which manages unique accommodations mainly in Shibuya, has opened the fourth room of “MOSHI MOSHI ROOMS”, the home-sharing facility, named “HARAJUKU” produced by ASOBISYSTEM, which introduces HARAJUKU culture to the world.

     

    “MOSHI MOSHI ROOMS offers accommodation services in concept rooms full of originality not found in existing hotels or home-sharing facilities. The concept of the fourth room is “HARAJUKU”. The room is filled with “KAWAII”, one of the representative cultures of Japan. Once you step into the room through the archway, you will feel as if you have wandered into the world of a picture book. The room is inspired by Harajuku, a place where you can enjoy the extraordinary feeling of being lost in a different dimension.

     

    With the opening of the room HARAJUKU, an entire building has been transformed into MOSHI MOSHI ROOMS, with four rooms available for booking via Airbnb. The rooms can be used for a variety of purposes, such as accommodation for domestic and foreign tourists, staycations (casual holiday at home or nearby), girls’ parties, and birthday parties with your friends. In order to ensure the safety of the guests, they carry out temperature checks, use alcohol sanitisers and disinfect the rooms with alcohol when cleaning.

     

    The archway at the entrance is a gateway to a world of wonder. From the moment you step into the house, the excitement is bound to build.

    The living room is decorated with colourful objects and animals reminiscent of a museum. Why not find your favourite objects and animals, and enjoy taking photos with them?

    The bedroom has a queen-size bed, together with a sofa bed and an air bed in the living room, which can accommodate up to four people.

    The shower room is equipped with amenities such as shampoo, conditioner, and body soap. The separated washbasins and Toto Washlet toilets have been installed.

    The kitchen is fully equipped with a microwave, fridge, and other daily necessities. Colourful KAWAII tablewares are lined up so that you can enjoy the world of the room more.

     

    MOSHI MOSHI ROOMS

    The first room  ‘SAKURA’

    The room has received high praise from both domestic and international travelers.

    A monument of cherry blossoms, the symbol of Japan, fills the ceiling of the bedroom, creating a gorgeous and unique space.

     

    The second room ‘ORIGAMI’

    This room is themed on origami, one of the symbols of Japanese culture.

    The living room is furnished with benches and stools inspired by a teahouse. Looking up at the ceiling, a number of Japanese umbrellas decorate the space.

     

    The third room ‘DOSUKOI’

    The room combined the traditional Japanese culture of sento, a Japanese public bathhouse and sumo, Japanese wrestling.

    The sumo wrestler’s hands and the large bath inspired by a sento attract the viewer’s attention. The painted pictures on the walls are the work of Kiyoto Maruyama, one of only three sento painters in Japan.

     

     

    The rooftop

    The rooftop offers an expansive space with a panoramic view of Harajuku. It can also be used for events such as tent saunas and BBQs. Only the rooftop can be rented out as a rental space.

     

     

    Why don’t you create your own story at MOSHI MOSHI ROOMS, a place full of unique concepts that you can only experience here?

  • Ibuki Sakai x atmos pink T-Shirt Collection Releases

    16.July.2021 | FASHION

    Japanese sneaker select shop atmos pink has teamed up with model and artist Ibuki Sakai to release two t-shirts at atmos pink stores and their official website.

     

    atmos pink x sakai ibuki collaboration raglan tee | ¥4,500 (Before Tax)

    atmos pink × sakai ibuki collaboration safari long sleeve tee | ¥4,900 (Before Tax)

    The two tees take on a 90’s design with sticker collage motifs, something which Ibuki is known for. In promotion of the release, a special installation has been set up at atmos pink’s flagship store in Harajuku where it will be displayed until July 25.

     

    The installation is a collection of handmade original accessories, stickers, and other items selected by Ibuki. Additionally, those who purchase her artbook at TSUTAYA will receive a paper doll poster, available on a first-come, first-served basis.

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