Beauty and AR Technology Collide at SK-II Wonderland Pop-Up Shop in Harajuku

28.November.2018 | FASHION / SPOT

Japanese cosmetics brand SK-II has opened a pop-up shop called SK-II Wonderland at CASE B in Harajuku, Tokyo.

The store lets customers use an AR application that combines Google’s latest AR technology “AR Core” with SK-II’s accumulated knowledge on skin to create skin and skin care themed digital art.

 

Upon entering the shop you are transported into the colourful world seen on the bottle of the SK-II KARAN Limited Edition Facial Treatment Essence which was made in collaboration with KARAN, an artist from the Netherlands. This artwork comes to life when using the AR app, which is available in English, Japanese and Chinese.

The first floor of the building houses three rooms each with different designs inspired by the limited edition bottles. Using the app opens up the room to a whole world of colours. There are 26 different things to interact with via the app while in the rooms.

 

You can even find out the age of your skin up at the second floor booth. This is done by taking a photo of  your skin which will be compared to other skin types in SK-II’s information-packed database.


It can be a little nerve-wracking to do it, but my skin is 9 years younger than my actual age, and my cameraman was also 5 years younger, so we were super relieved.

 

You will also find the “Pitera Table” at the shop which reacts to the KARAN limited edition bottle and people’s movements. It can tell you all about SK-II’s miracle Pitera ingredient.

Of course, there are things to buy at the pop-up shop too, so if you’re in Harajuku before to stop by SK-II Wonderland to enjoy some digital art while finding out the actual age of your skin.

RELATED ENTRIES

  • Kyary Pamyu Pamyu Features in Summer Promotional Poster For Shiseido Beauty Square in Harajuku

    12.July.2020 | FASHION / SPOT

    A new summer key visual was released on July 10, 2020 for Shiseido Beauty Square, a beauty facility in front of Harajuku Station, featuring Kyary Pamyu Pamyu, who is an ambassador for the establishment.

    Beauty Square’s concept aims to have people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene. Visitors will be able to purchase cosmetics and makeup products, participate in interactive digital content, experience the salon where hair and makeup artists will beauty up customers, and more. Focused on younger customers, Beauty Square is a place to find your inner beauty, and what better place to do it than in Harajuku—Tokyo’s hub for youth fashion, beauty, and culture?

    The new key visual conceives Harajuku’s night sky lit up by bright and vivid fireworks, with Kyary’s hair and makeup an expression of the balance and harmony of beauty. Kyary Pamyu Pamyu conveys the sense of beauty and transience of Japanese fireworks and a midsummer night’s dream. Kyary will continue to collaborate with “Beauty Diversity” focused company Shiseido’s top hair and makeup artist Tadashi Harada on a variety of beauty projects that will stimulate people’s curiosity when it comes to beauty.

  • Sanrio Characters Come Together at Tokyo’s New POWDER ART CAFE HARAJUKU

    10.July.2020 | ANIME&GAME / FOOD

    The new limited-time character cafe POWDER ART CAFE HARAJUKU is set to open in Harajuku, Tokyo from July 15, 2020 to mid-January 2021.

    From July 15 to mid-October, the cafe will be centred on the Top 10 characters of this year’s Sanrio Character Ranking, an annual event where fans around the world can vote for their favourite Sanrio characters. The cafe will subsequently celebrate the 45th anniversaries of both My Melody and Little Twin Stars until mid-January next year.

    At POWDER ART CAFE HARAJUKU, where the customers can draw their own designs on their orders, like latte art, Sanrio fans can look forward to a super cute menu line-up inspired by the adorable character roster.

    My Melody Sweet & Sour Strawberry Shaved Ice


    Tuxedo Sam Seafood Coquille Plate

    If you’re visiting Harajuku any time up to January next year, be sure to stop by POWDER ART CAFE HARAJUKU to make your own kawaii Sanrio character dishes.

  • Harajuku’s Fresh Cream Shop MILK Releases Milky Soft Serve Parfaits For Summer

    08.July.2020 | FOOD

    MILK, a fresh cream shop in Harajuku, is set to hold a new summertime fair this year called “Milky Soft Fair” which will begin on July 8, 2020.

    From Left: Kiwi ¥650 / Peach ¥650 / Strawberry ¥650 / Mango ¥650 / Condensed Milk Coffee Jelly ¥630

    MILK’s “Milky Soft Serve Parfait” usually only comes in one simple flavour, but for the Milky Soft Fair, they are serving up juicy mango, strawberry, and kiwi flavours, fruity peach, and bitter coffee jelly. The summery parfaits are made with fresh cream, fresh fruit, and rich soft service ice cream. The perfect dessert for keeping cool in the hot Japanese summer!

  • SHISEIDO Announces Global Campaign ”With One Another. Without Limits. Our Future Is Beautiful.”

    26.June.2020 | FASHION

    Global prestige brand SHISEIDO will launch its new global campaign “With One Another. Without Limits. Our Future Is Beautiful.” on July 1, 2020. For global ambassadors have been selected as part of the campaign: Bibari Maeda, an actress whose beauty transcends age; Lauren Wasser, a model who chooses to find the beauty in overcoming her limitations; Huang Xuan, an actor who aspires to the kind of beauty that overcomes stereotypes; and Alina Zagitova, a world champion figure skater who chases beauty as an athlete. Together, these four figures each express that beauty has no boundaries, and that all of us can overcome our limits.

     

    Founded in 1872, SHISEIDO was the first Western-style pharmacy to hit Japan when it opened in Ginza, Tokyo. For the past 148 years, the global brand has continue to innovate and sought to bring more beauty into the world. SHISEIDO helps people to be more beautiful from the inside out so they can look and feel their best.

     

    Uncertainty reigns across the globe right now, and in the face of such adversity, SHISEIDO aims to get people overcoming their own boundaries and in turn move towards a brighter future. And that’s at the heart of the brand’s new campaign, “With One Another. Without Limits. Our Future Is Beautiful.”

    SHISEIDO’s four brand ambassadors come from various backgrounds, each having their own unique stories when it comes to finding beauty by transcending boundaries. But one message connects them all—that #beautyisboundless.

     

    Bibari Maeda


    “Stay young at heart, and your true beauty will come out.”
    By Bibari Maeda

     

    By Lauren Wasser


    “Do not force yourself to accept your destiny, change it.”
    By Lauren Wasser

     

    By Huang Xuan


    “Life has many possibilities, we should embrace them all.”
    By Huang Xuan

     

    Alina Zagitova


    “Imagination is the secret to beauty it makes beauty boundless.”
    By Alina Zagitova

     

    When the brand campaign website goes live on July 1, a video showcasing all four ambassadors will be available to watch. Additionally, alongside the campaign, SHISEIDO will also release their “Ultimune™ Defense Refresh Mist” and their cushion compact “Shiseido Synchro Skin” for summer with limited-edition packaging.

  • See KAWAII MONSTER CAFE HARAJUKU’s New MONSTER X Girls

    25.June.2020 | FOOD

    KAWAII MONSTER CAFE HARAJUKU has announced MONSTER X, a new roster of characters who are like sisters to the cafe’s MONSTER GIRLS and are personifications of popular areas in the cafe: Mushroom Disco, Bar Experiment, and the Mel-Tea Room.

     

    The theme and decor of KAWAII MONSTER CAFE HARAJUKU imagines customers inside the belly of a monster. But this is no ordinary digestion, as customers are pulled into a crazy and vivid world of colours. The cafe is split into various areas where you’ll find the new MONSTER X girls: the colourful mushroom forest Mushroom Disco welcomes MUSH, the bewitching jellyfish Bar Experiment says hello to JELLY, and the candy-filled Mel-Tea Room beckons MELTY. Let’s take a look at who these MONSTER X girls are.

     

    MUSH

    MUSH’s theme is “Cheer.” Her dress and hairstyle is fitted with lots of round mushrooms. She’s here to cheer everybody up with the power of her vivid, Harajuku-esque colours.

    Area: Mushroom Disco

    Mushroom Disco is a giant forest of colourful, poisonous mushrooms and plants from outer space.

     

    JELLY

    JELLY’s theme is “Deep.” Her dress and hairstyle personifies the bar which take son the image of a luminous deep sea jellyfish. Her glittery cool beauty will captivate all who see her.

    Area: Bar Experiment

    An enormously bright, glistening jellyfish has wrapped itself around this bar which also couples as a laboratory where people can experiment with different drinks.

     

    MELTY

    MELTY’s theme is “Sugary.” Her name speaks for her droopy dress and hairstyle which looks like it’s melting. She will heal all with her sweet and overwhelming aura.


    Area: Mel-Tea Room

    Follow the ants along the sugar trail and you’ll find the tea party room adorned with ice cream, chocolate, and macarons.

     

    Fashion x Entertainment x Virus Precautions

    KAWAII MONSTER CAFE HARAJUKU will continue to entertain customers while taking all the necessary COVID-19 precautions. The staff will coordinate masks to their outfits fitting of the KAWAII MONSTER CAFE while still paying respect to the spirit of Harajuku’s fashion style which encourages people to enjoy fashion however they like. When you look back at the history of Harajuku’s street fashion, decorative masks and gas masks have always been around, so it will be business as usual at the KAWAII MONSTER CAFE.

     

    Jokin Dance (Bacteria Elimination Dance)

    Before your meal at the KAWAII MONSTER CAFE, the MONSTER GIRLS will pay a visit to your table and invite you to join in doing the Jokin Dance (Bacteria Elimination Dance). KAWAII MONSTER CAFE HARAJUKU is an entertainment restaurant, and so it can make even taking precautions against something like COVID-19 a fun time.

  • Sailor Moon Cosmetic Set Released in Collaboration With MAQuillAGE

    24.June.2020 | ANIME&GAME / FASHION

    To promote the upcoming 2-part film Sailor Moon Eternal, Japanese makeup brand MAQuillAGE has created some special Sailor Moon cosmetic items including a foundation set, makeup base, and compact pouch. Pre-orders opened on Bandai’s official shopping website Premium Bandai on June 22 and on the official Sailor Moon fan club Pretty Guardians on June 23.

    Sailor Moon x MAQuillAGE Premium Bandai Special Set: ¥7,150 (Tax Included/Shipping & Handling Fees Charged Separately)

    The line-up features a limited-edition design compact case made by Shiseido’s MAQuillAGE in collaboration with the Sailor Moon franchise, the popular “Dramatic Powdery UV” foundation, the “Dramatic Skin Sensor Base EX,” and an original design compact pouch. The item designs capture that sparkly moment when the Sailors transform.

    *The compact pouch is exclusive to Premium Bandai and the Sailor Moon store

     

    MAQuillAGE collaborated with Sailor Moon once before back in April 2017 and proved immensely popular amongst fans. Users have since expressed their desire for another collaboration, and their wish has finally been granted.

    The “Dramatic Powdery UV” foundation gently covers your pores and colour spots, leaving your skin looking clear and beautiful. It comes in three colours, more than the last collaboration: Ochre 00, Ochre 10, and Ochre 20. The “Dramatic Skin Sensor Base EX” tones up your face and prevents it from looking shiny.

    The products come as a set with the Compact Pouch which you can safely store them in. It’s made from velvet, adding a luxurious feel.

     

    Make your skincare routine even more glamorous with this new line-up of Sailor Moon cosmetics.

     

    ©Naoko Takeuchi
    ©Naoko Takeuchi・PNP / “Bishojo Senshi Sailor Moon Eternal” Production Committee

  • Kyary Pamyu Pamyu Steps Up As Harajuku’s Beauty Square Ambassador

    21.June.2020 | FASHION / SPOT

    On June 18, WITH HARAJUKU, a shopping complex located in front of Harajuku Station, opened its Shiseido beauty facility “Beauty Square” on the first floor. To strike a chord with beauty-loving millennials across the country, Kyary Pamyu Pamyu has been appointed as the shop’s ambassador. With “beauty diversity” as its main theme, Shiseido’s top hair and makeup artist Tadashi Harada is also getting involved by launching a variety of beauty projects.

     

    Harajuku Shiseido Beauty Square Ambassador Video:

     

    Before the facility celebrated its grand opening, Kyary Pamyu Pamyu stepped through its doors, visiting the makeup counter and enjoying the fun interactive features such as the large LED screen located in the centre which displays endless videos.

    The concept of Beauty Square is to become an interactive space to discover beauty, have fun, and share your experiences. Along with the sale of cosmetics, customers can enjoy digital interactive experiences to connect with the world of beauty or treat themselves to a makeover at the hair and makeup salon, which will glamour up your look in the bat of an eye.

     

    From transforming your look to digital interaction, this is the perfect day out for fashion-lovers from all over the world.

  • Beauty Square: Discover Your Inner Beauty at Harajuku’s New Beauty Salon

    18.June.2020 | FASHION / SPOT

    Shiseido is set to open its new beauty salon Beauty Square inside WITH HARAJUKU on June 18, 2020. WITH HARAJUKU is a shopping centre located in front of Harajuku Station in Tokyo.

    Beauty Square’s concept aims to have people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene. Visitors will be able to purchase cosmetics and makeup products, participate in interactive digital content, experience the salon where hair and makeup artists will beauty up customers, and more. Focused on younger customers, Beauty Square is a place to find your inner beauty, and what better place to do it than in Harajuku—Tokyo’s hub for youth fashion, beauty, and culture?

    Beauty Square is split into 4 separate zones: the Go-Live Zone, Brand Zone, Installation Zone, and Salon Zone. Let’s take a look at each in detail.

     

    Go-Live Zone

    In this area, the real world and digital world collide: enormous LED screens and signs fill the area where a variety of content will be broadcast, like hair and makeup tips from the Salon Zone artists. Influencers will visit the Go-Live Zone everyday and stream live.

     

    Brand Zone

    Brand Zone is the shopping area of Beauty Square featuring a lineup of numerous Shiseido group brands, like Laura Mercier, SHISEIDO, SHISEIDO PROFESSIONAL, Dolce & Gabbana Beauty, NARS, bareMinerals, IPSA, Cle de Peau Beaute, THE GINZA, and more. The Brand Zone also offers a one-on-one counselling service carried out by beauty consultants.

     

    Installation Zone

    This is the entertainment space filled with immersive artistic content like towering LED screens, kinetic lights that move up and down, moving lights, as well a tie-up with the 3D avatar social media app ZEPETO for customers to interact with, and more. Events and pop-up shops will also open in this area.

     

    Salon Zone

    Makeup artists who honed their skills and craft at the hair and makeup academy and studio SABFA will be customers’ one-on-on producers, carrying out personal hair and makeup styling. Talks will also be held.

    The restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU opened up on the 8th floor on June 16, 2020, where people from around the world can enjoy the traditional taste of SHISEIDO PARLOUR.

    Japanese international superstar Kyary Pamyu Pamyu has also been appointed the ambassador f Beauty Square. She will be promoting beauty in various forms throughout the year with the theme “Beauty Diversity.”

  • Seiko Watches to Open 2 New Stores in WITH HARAJUKU

    18.June.2020 | FASHION

    Seiko Watch Corporation has announced that it’s opening two new shops simultaneously inside WITH HARAJUKU in Tokyo’s hub for fashion and culture Harajuku on June 17, 2020: Seiko Boutique WITH HARAJUKU and Seiko Prospex Boutique WITH HARAJUKU.

    Seiko launched its “Seiko Boutique” chain of stores in 2004 which are situated in major cities around the world and offer the full experience of the Seiko brand. It currently has around 80 branches worldwide. Seiko also opened its newest “Seiko Prospex Boutique” branch in Ginza last year, making it the third branch in the world.

     

    At Seiko Boutique, customers can enjoy looking through the brand’s many watch varieties, such as Grand Seiko which offers leading watch functionality and a sophisticated design, Seiko Astron which hails as the first GPS solar watch, the popular casual Seiko 5 Sports watches, and more.

    From Left: SNE537PC / SNE533PC / SNE535PC

    From Left: SRPD35KC / SRPD31KC / SRPD33KC

    To commemorate the opening of the two new shops in WITH HARAJUKU, Seiko will sell a limited 10 number of watches each from 6 models that are currently unavailable in Japan.

  • KAWAII MONSTER CAFE HARAJUKU Re-Opens Just As Colourful As Ever

    14.June.2020 | FOOD

    KAWAII MONSTER CAFE HARAJUKU finally reopened with reduced hours on June 13 after its temporary closure as a result of the novel coronavirus (COVID-19) outbreak. For the first time ever, the colourful cafe and restaurant will be offering takeout options, as well as opening its secret room where one group of people per day, if it’s someone’s birthday, can enjoy a birthday meal plan.

     

    Harajuku Kawaii Birthday Party Set

    The birthday set is available to order for takeout or delivery. The jaw-dropping line-up includes one of three main courses, such as the fat and juicy “MANGA MEAT,” a vibrant chopped jelly salad, sliders with colourful buns, and more. For dessert, there’s enjoy the symbol of the KAWAII MONSTER CAFE: the “Colourful Poison Cake (Chemical)” which can be customised to come with a birthday message. Order for takeout, delivery, or even enjoy it at the KAWAII MONSTER CAFE.

    Harajuku KAWAII Birthday Party Set (Serves 3-4): ¥12,000 (Before Tax)

    Chopped Jelly Salad

    Served in a cup, this root vegetable salad is dressed with a ginger Caesar dressing.

    Colourful Pop Slider

    Colourful buns (Red, Blue, Yellow Green) topped with multifarious ingredients.
    Red: Smoked Salmon & Cream Cheese Slider
    Yellow: Egg Salad Sandwich-Style Slider
    Green: Lemon Dressed Tomato, Cucumber & Avocado Vegetable Slider
    Blue: Roast Beef & Marble Cheese Slider

    Apple Pie Sweets Pizza

    This dessert pizza is topped with cheese, sliced apple, and jam and sprinkled with cinnamon before being baked. It’s finished with honey and cream cheese.

    Party Monster (Hors d’oeuvre)

    A monster volume of finger food including onion rings, chicken nuggets, fried potatoes, and popcorn shrimp.

     

    Choose Your Main

    or MANGA MEAT

    Mozerella cheese and minced meat wrapped in pork belly, lathered in teriyaki sauce, and served on the bone. The kind of meat you drool at in manga and cartoons!

    or MEAT MEAT MEAT

    A popular main at the KAWAII MONSTER CAFE with beef, pork, and chicken combined with vegetables and wrapped up.

    or Roast Chicken (1 Whole Chicken)

    The chicken is stuffed with colourful tomatoes, mozzarella cheese, and potatoes before being baked in the oven.

    Colourful Birthday Cake (Chemical)

    An original sponge cake created by the KAWAII MONSTER CAFE filled with strawberries and chocolate chips and lathered in multicoloured bites of cheese cream. You can add a message on the cake for free too.

     

    Harajuku KAWAII Home Party Set (Takeout/Delivery Only)

    This home party set will take the world of KAWAII MONSTER CAFE into your very own home.

    Harajuku KAWAII Home Party Set (Serves 3-4): ¥10,000 (Before Tax)

    Chopped Jelly Salad

    Colourful Pop Sliders

    Apple Pie Sweets Pizza

    Party Monster (Hors d’oeuvre)

    MEAT MEAT MEAT (Teriyaki Sauce or Basil Sauce)

    *For an extra ¥1,080, you can add the Roast Chicken (1 Whole Chicken) or MANGA MEAT

     

    The set also comes with 4 plates, chopsticks, hand wipes, a box of issues, and 4 balloons. You can also check out a video of one of the cafe’s Monster Girls how to make some cute balloon art at home.

     

    Other Takeout Options

    As well as sets, the KAWAII MONSTER CAFE has plenty of individual menu items you can order for takeout too. Let’s take a look.

    MONSTER Box Sandwich: ¥3,500 (Smoked Salmon & Teriyaki Chicken/Tuna Mayo & Potato Salad/Ham & Cheese With Fresh Lettuce)

    This box of sandwiches is nothing short of colourful, packed full of tasty healthy ingredients.

     

    Colourful Poison Cake Chemical Whole Size: ¥4,000 (Before Tax)

    Party Party Monster: ¥3,000 (Before Tax)

    MANGA MEAT (60g): ¥4,000 (Before Tax)

    Colourful Pop Sliders: ¥2,500 (Before Tax)

     

    Pink Cat Room: Children’s Birthday Plan in the Secret Room

    The secret Pink Cat Room is loved by customers of KAWAII MONSTER CAFE, both Japanese and foreign. They are now offering a children’s birthday plan for one group per day.

     

    Children’s Birthday Plan: Adults ¥4,000 / Kids ¥2,000 (Before Tax)

    Cold Dish: Duck Carpaccio
    Appetiser: Smoked Salmon Carpaccio
    Fried Dish: Fried Assortment (Fries/Nuggets/Onion Rings/Popcorn Shrimp)
    Hot Dish: Colourful Mini Pop Burger
    Pasta: Colourful Rainbow Pasta
    Dessert: Colourful Poison Cake Birthday Style
    *Reservation only

  • Modern Japonisme Beauty Products and Fragrances Arrive at SABON’s Shinjuku Pop-Up Store

    14.June.2020 | FASHION

    Japanese beauty company SABON opened its first ever pop-up shop on Wednesday on the first floor of Isetan Shinjuku in the makeup and promotion section. The shop will run until June 23, 2020.


    Items on show include classic SABON products as well as their “TOKYO CELEBRATION” line-up, a collection of “modern Japonisme” items made in collaboration with millennial generation Japanese calligrapher MAMI. The fragrance of this special collection is “Clear Citrus Green” which combines notes of sparkling lemon, fresh verdure, transparent jasmine, and dreay orange blossom.

     

    The collection is first on pre-sale at the Isetan Shinjuku pop-up store until June 23. After that, it will go on limited sales at SABON stores across Japan and SABON’s online store on June 25.

    Additionally, customers who spend over ¥8,000 (tax included) on the TOKYO CELEBRATION collection have the chance to receive the above-pictured fan. These are available while supplies last.

  • Shu Uemura to Release 100 New Pressed Eye Shadow Colours

    13.June.2020 | FASHION

    Shu Uemura has revamped its Pressed Eyeshadow collection and is releasing 100 colours on June 19, 2020.

     

    6 textures add further shape and depth to Asian eyes

    Six textures have been developed for the 100 different colours specifically to further elevate the beauty of the eyes of Asian people. The combinations are diverse, allowing buyers to find their own tailor-made colour.

    Pressed Eye Shadow: ¥2,300 Each (Before Tax) *Refill

    The gorgeous colours are made from pigments sourced in Japan. The colours are well compatible with the skin and leave you with beautiful eye makeup all day long. Pre-sales for the new eye shadows as well as eye shadow cases went live on Shu Uemura’s official online shop on June 1.

     

    Your 2020 Summer Makeup: The Shu Uemura x Onitsuka Tiger Collection


    Beyond The Limit Eye Pallete: ¥8,500 (Before Tax)

    The “Beyond The Limit” eye palette is a collection of summertime colours to energise your mood and give you a playful look this summer.

     

    Deep, Blood Red Lipstick


    Rouge Unlimited Matte M RD 163 Red Boost: ¥3,300 (Before Tax)

    The product to look out for is the Rouge Unlimited Matte lipstick that glides smoothly onto your lips and lasts all day. This highly-pigmented lipstick adds dimension to your look.

     

    In a time where many people are having to wear face masks right now, make your eyes stand out beautifully even more with Shu Uemura’s new Pressed Eye Shadow line-up.

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