Shu Uemura Releases Red Lipstick For Women in Asia

10.January.2019 | FASHION

Tokyo-based makeup brand Shu Uemura released its new shu:RED Collection on January 1.


This new RD 163 lipstick is part of the company’s red lipstick line which Shu Uemura himself developed over many years for women in Asia. Along with the RD 163, 54 new colours have been added to the Rouge Unlimited series for a total of 122 colour variations. The standout product from them all is the Rouge Unlimited Lacquer Shine which has an all new texture. Its vibrant colour will make your lips glow and bring your whole face to life.

The company tested the new RD 163 on approximately 3,000 Asian women to develop the perfect colour that balances beautifully with their skin.

The RD 163 comes in a line-up of three textures: the satin type Rouge Unlimited, the velvety Rouge Unlimited Matte and the vibrant and glowing new Rouge Unlimited Lacquer Shine, providing different qualities for different occasions. To celebrate the release of the brand’s iconic RD 163 colour, the lipstick will come in limited edition design packaging.

emma, a model, featured in a campaign to promote the new lipstick where she tries it on with different outfits.

Dubbed as the ultimate lipstick for Asian women, try it for yourself.