Food Review: Hello Kitty Apple Custard Bun From Lawson

22.February.2019 | FOOD

Hello, everyone. It’s Midori from the MMN Editorial Team. I’m actually a big fan of Sanrio, so when a product is released in collaboration with one of their characters I end up wanting to buy it. And that time has arrived once more.

 

I heard that Lawson was now selling Hello Kitty buns so without a second thought I began my Lawson crawl to find one. My timing must have been bad because they were sold out at the first two branches I got to, so I continued my search around stores in Harajuku.

Ah, there it is!!

 

I found her sat on the top shelf of the steamed bun case. It costs ¥200 for 1 which is a little pricier compared to your regular convenience store steamed bun but when I saw how cute she looked it didn’t matter.

She’s glossier than the other buns and definitely cuter. It even has her ribbon. It almost seems a waste to eat!

 

…but I pucker up the courage and begin tearing away.

The inside is filled with apple custard. That’s right, it’s not just simple custard cream―the addition of apples is very much typical of Hello Kitty. The breading around the cream is chewy and delicious.

Despite what I said earlier about it feeling a waste I wolfed it town in no time. Now I’m sad.

 

These Hello Kitty buns are a limited time offer so if you’re in Japan head to your closest Lawson branch to see if they have any.

RELATED ENTRIES

  • Hello Kitty Promotes Messages of Protecting the Earth and the SDGs in Short Movie

    22.June.2021 | ANIME&GAME / MOVIE

    A section of Deloitte Tohmatsu Group and FC Imabari’s educational book Watashi, Chikyu (Me, Earth) has been turned into a short movie featuring Hello Kitty. Released on YouTube on Wednesday, the video is aimed at elementary school children to educate them on the Sustainable Development Goals (SDGs), a global initiative to create a sustainable future.

     

    The 9-minute video takes Hello Kitty on a journey through earth’s life from 4.6 billion years ago, animal life on the planet, and the drastic changes that have come about from human activity.

    At the end of the video, Hello Kitty has a message for kids: “I wanted to be in this so I can learn about what I can do for our future. I would love for this to get lots of people thinking about what they themselves can do, even if it ends up only being one person.”

  • Painfully Kawaii Sanrio Figures Feature the Characters Sleeping Peacefully

    20.June.2021 | FASHION

    Takara Tomy Arts is rolling out a new sleepy collection of Sanrio character figures at capsule toy machines in Japan this month.

     

     

    The adorably dozing collection

    Pochacco

    Tuxedosam & Hello Kitty

    The line-up includes Hello Kitty, Kerokerokeroppi, Pochacco, Badtz-Maru, and Tuxedosam with their heads leaning to the right, perhaps exhausted from being cute all day long. This is the first line-up in a series of these figures. And if you line more than one up together, it looks like they’re sleeping on each others’ shoulders.

     

    ©2021 SANRIO CO.,LTD. APPROVAL NO. S620286

  • Sanrio Releases Hello Sweet Days Dress-Up App in the US, Canada, and South Korea

    18.June.2021 | ANIME&GAME

    Digital content enterprise Cocone has made Sanrio’s popular character dress-up game Hello Sweet Days available in the US, Canada, and South Korea. The app hit the overseas countries on June 10, allowing for fans outside Japan to enjoy dressing their avatars up like their favourite Sanrio characters.

    Hello Sweet Days first launched in Japan back in August 2017 and has since amassed over 2 million downloads. It rolled out to Taiwan, Hong Kong, and Macao in 2020, and now an English version has finally been made available. There are plans to release the app to even more countries in the future.

     

    Pre-registration opened early in South Korea on May 24 when it garnered 60,000 advance sign-ups. Those who registered early even received K-pop idol-style fashion items. Since releasing last Thursday, it is now being used by over 300,000 fans in South Korea.

    Head on over to the App Store or Google Play and enjoy Hello Sweet Days in English now!

     

    © 2021 SANRIO CO., LTD. TOKYO, JAPAN Ⓗ. APPROVAL NO. S620438 ©cocone corp.

  • Sanrio Announces Kawaii Musical ‘From Hello Kitty’

    16.June.2021 | MUSIC / SPOT

    Sanrio has announced that their popular cast of characters are set to perform at an attraction-style musical titled From Hello Kitty which will run at the IHI Stage Around Tokyo on from July 26 to September 26.

     

    All of the familiar faces from Sanrio’s character roster, including Hello Kitty, Dear Daniel, Cinnamoroll, Pompompurin, My Melody, and the Little Twin stars—all of whom ranked high on this year’s Sanrio Character Ranking—will make an appearance alongside notable Japanese actors Shota Takasaki, Dai Gotou, and Kodai Miyagi.

    The musical is a historical lookback at 60 years of Sanrio and a delivery of their core message: to help everyone in the world get along. A special edition of the ‘Miracle Gift Parade’ held at Sanrio Puroland will also take place with an original story.

     

    The art direction of the stage performance is being done by Sebastian Masuda, the music composed by music producer Hyadain, and the choreography created by Yukio Ueshima who has worked on countless Broadway musicals including a theatrical adaptation of the popular sports manga series The Prince of Tennis.



    The musical is taking place at IHI Stage Around Tokyo, a unique theatre with 360-degrees rotating audience seats surrounded by movable huge screens and stages. The audience seats that are placed on a huge circular platform slowly rotates to each stage set as the story moves on, without waiting for set changes. Visitors will also be able to take photos with different Sanrio characters each day.

    IHI Stage Around Tokyo is produced by TBS Television, Inc., Imagine Nation B.V., and The John Gore Organization Inc.

  • Sanrio announced the final results and winners of the 36th Sanrio Character Ranking, an annual event where fans vote for their favourite Sanrio character to see who is the most popular. A total of 21,346,750 votes were submitted for 2021.

     

    2021 Sanrio Character Ranking: General Ranking

     

    Comments from the Winners

     

    1st Place: Cinnamoroll
    “I’m going to treasure this feeling forever! Thank you all for your support!♪”

    2nd Place: Pompompurin
    “Thanks so much for cheering me on!♡ I’m so grateful for all the love!”

    3rd Place: Pochacco
    “I can’t believe I got 3rd again this year! It’s thanks to all your support! I’m going to try hard next year too!”

     

    2021 Sanrio Character Ranking: Collaboration Category

    This year sees Cinnamoroll take the top spot for the second year in a row. In the first round-up of announcements, Cinnamoroll was already at number one, but in the second round-up he dipped to 2nd place. That didn’t stop him however as after gaining over 2.3 million votes, he grabbed that shiny crown once again. Pompompurin, who is celebrating his 25th anniversary this year, came in 2nd again, and Pochacco in 3rd again. Hello Kitty, who ranked 5th last year, came in 6th place this year – a place she kept since the second round-up. SHOW BY ROCK!! who will commemorate her 10th anniversary next year came in 8th once again. Kuromi, who received much love from overseas fans this year, climbed from last year’s 7th to 5th this year, making it the first time she has clocked in the Top 5 spot in 11 years. Cogimyun came in 10th after coming in 13th last year, making it her first time in the Top 10.

     

    The Collaboration Category, which began in 2013, saw 27 entrees from different businesses and creators. Popular creators Azuki and Hapidanbui took 1st place this year.

  • Sanrio has announced that the announcement ceremony for the winner of the 2021 Sanrio Character Ranking will take place in collaboration with Tokyo Girls Collection (TGC), a semi-annual fashion festival in Tokyo, on June 8. The event will be streamed live on Hello Kitty and TCG’s respective LINE accounts, as well as Sanrio’s official YouTube account, so that more people can tune in to this year’s announcement and see which of Sanrio’s characters will take the crown.

    80 characters are participating in this year’s Sanrio Character Ranking which will be announced in order from 80 to 1. This year also sees the return of the sub-award categories including Collaboration. Hosting the event as MC is tarento and actress Nao Asahi and the Japanese comedy duo Wagyu ga Tsutome.

     

    But the winner announcement is not the only event scheduled for 2021’s ranking. Since this time is a collaboration with TGC, there will be a fashion runway where popular models will show off their looks, a live performance with JO1 and the Sanrio characters, a rap battle, and more.

     

    Fashion Runway: Famous models display the Sanrio character aesthetic

    On the fashion stage, a line-up of well-known Japanese models will serve fashion inspired by Sanrio’s most famous characters including My Melody, Kuromi, Little Twin Stars, and Pompompurin.

     

    Marie Iitoyo and Maika Yamamoto will use a real-time composite photography system as they dress up as the adorable My Melody and her rival Kuromi. Serving the dreamy star-filled world of Kiki and Lala are Kaane and Sakura Saiga, Yoshiaki & Michi, and Rikariko. For the Pompompurin section, which is themed on the golden retriever’s daily life, we have Nana Kato, Ami Komuro, Natsuki Deguchi, Sachi Fujii, and Roy. But that’s not all as Sakachin, Yuki Higashihara, and Reina, who won the LINE LIVE auditions to appear on this year’s fashion runway, will also appear.

     

    A heated rap battle between the Sanrio characters

    In the rap battle, KIRIMI-chan, Kuromi, Kogimyun, and Pompompurin will go head to head against special guests Tsukasa Saito of comedy duo Trendy Angel and Yuriyan Retriever. 

     

    The Sanrio cast join music artists for a concert

    The adorable Cinnamoroll, who is also expanding his work as an idol, will perform alongside JO1, while Hello Kitty will sing with singer-songwriter Sonoko Inoue.

     

    A new virtual experience using the latest technology

    Japanese digital advertising company CyberAgent, who produced virtual events and 3DCG content, will be using the latest in 3DCG and XR tech to blur the lines between reality and the virtual space with an interactive experience, such as people’s comments on social media and the video displaying in real time, and more.

  • The Shinjuku branch of EGG & SPUMA is now hosting “Sanrio Characters CAFE,” a menu of food and drink themed on Sanrio’s beloved characters. Running until August 31, the cafe has also been decorated in colourful and cute Sanrio designs.

     

     

    Receive a free coaster with your order

    The menu line-up features lots of fruits, including the Cinnamoroll crème brûlée which is served on weekdays only, fruit sandwiches which will include My Melody themed ones this month and June, Hello Kitty and Keroppi ones in July, and Little Twin Stars in August. There’s also fruity jelly and more.

    If you’re a Sanrio fan look to indulge a little more, then there is also a two-tiered afternoon tea set. The upper plate includes Kiki & Lala sandwiches, a Keroppi tart, the Cinnamoroll crème brûlée, and more. On the bottom plate there is Hello Kitty apple jelly, My Melody strawberry caprese salad, Kuromi canapé, and so on. There will also be special pancakes and a jelly dessert arriving in June which must be booked in advance.

     

    Which of these Instagram-worthy delights do you want to tuck into?

  • 2021 Sanrio Character Ranking: Pompompurin Takes 1st Place in Interim Results

    19.May.2021 | ANIME&GAME / BUSINESS

    Votes for the 2021 Sanrio Character Ranking opened on April 9. Fans around the world have been voting for their favourite characters to win this year. The winner is set to be announced on June 8, but results of 1st place to 10th place for the second round-up have been revealed. These interim results were collected from votes placed online, in Sanrio’s Ichigo Shimbun magazine, and Sanrio’s online shop.

    Taking the number one spot of the interim results is Pompompurin who made his debut 25 years ago. In 2nd place is Cinnamoroll, who is not far behind in the voting numbers. In 3rd is Pochacco, in 4th is My Melody, and in 5th is Kuromi. These characters are usually ones to rank high each year. Hello Kitty has moved up two places from the first round-up to 6th. Yoshikitty, the character representing music artist YOSHIKI, is in 8th.

     

    Entering the Top 10 for the first time ever is Kogimyun in 9th place. There’s still a little ways to go until votes close on May 24, so it could still be anyone’s game. The winner will be announced online on June 8 at 19:30 (JST).

     

    Comments from the Top 3 (Translated by MMN)

    1st Place: Pompompurin

    “Wow, 1st place! Thanks for all your support♪ I’m super happy, so lemme tell you something! I found an island that’s shaped like me! The world we live in sure is exciting. My dream is to go there with you all after getting 1st place♪”

    2nd Place: Cinnamoroll

    “Thanks so much for your support! I love you all, and I want you to see me become an idol, stand on a big stage, and sing and dance for you♪”

    3rd Place: Pochacco

    “I’m still in 3rd place from the first round-up! Thank you, allll♪ It’s all thanks to your support. Make a stop with me on our walk. If I’m together with you all, we’re sure to see a brand new world. Keep supporting me, okay?”

     

    Top 5 Characters Ranking Analysis

    1st Place: Pompompurin

    Pompompurin has been in the Top 3 for several years in a row. He last took 1st place in 2016. This year marks the 25th anniversary of his debut. He’s looking to be number one after five long years.

    2nd Place: Cinnamoroll

    Cinnamoroll is a very busy individual, even making a CD debut. He first took 1st place in 2017 and has done three times in total. Will he take home the top spot again like last year?

    3rd Place: Pochacco

    Pochacco finally entered the Top 3 again last year for the first time in 23 years. This veteran character actually achieved this feat five years in a row between 1991-1995. Will 2021 be his year?

    4th Place: My Melody

    My Melody has been in the Top 5 for 24 years in a row. She has gone up one place since the first round-up. She has been in the Top 3 every year since 2017.

    5th Place: Kuromi

    Also known as My Melody’s rival, Kuromi has seen a huge increase in popularity in recent years, and her place in the Sanrio Character Ranking has surged. Will she enter the Top 3 for the first time ever and beat her biggest rival, My Melody!?

     

    Voting at the Sanrio Character Ranking is open to fans around the world. Hurry and make your vote before they close on May 24!

     

    ©‘21 SANRIO S/F·G 著作(株)サンリオ

  • Sanrio’s Hello Kitty Inspires Cute Robot Set by LOVOT

    17.May.2021 | FASHION

    GROOVE X’s home robot series LOVOT is set to launch its first collaboration with Sanrio’s beloved character Hello Kitty on May 17 with the release of a limited-edition set of two robots.

     

    Yellow nose sold separately

    The Hello Kitty x LOVOT original set comes with a charm (pictured far right)

    Dress up in a cute Hello Kitty outfit


    Those who purchase this set receive an original cloissone ware charm, each of which has a unique serial number on it. There’s also a cute Hello Kitty outfit for dressing up your robot. The base of these robots, all of which are handmade individually, are coloured white like Hello Kitty and features her cute whiskers and red ribbon.

     

    LOVOT launched four years ago and began selling its home robots in December 2019. This marks the company’s first tie-up with Hello Kitty, a character known to all around the world.

     

    2021 SANRIO CO., LTD. APPROVAL NO. S620221

  • Hello Kitty Diamond Necklaces Released by Japanese Luxury Jewellers U-TREASURE

    15.May.2021 | FASHION

    Japan’s luxury character jewellery brand U-TREASURE, which creates accessories for character-loving adults, released a new collection of Hello Kitty-inspired necklaces on Tuesday which are available for a limited time until May 25.

     

    The necklaces feature a simple design with a single diamond stone tipped with Hello Kitty’s ribbon. The necklaces come in various versions including platinum, yellow gold, pink gold, and also silver with cubic zirconia. The collection is available to purchase at U-TREASURE’s concept store in Ikebukuro and their online shop.

     

    <Hello Kitty Ribbon Necklaces> Platinum 950: ¥88,000 / K18 Yellow Gold, K18 Pink Gold: ¥88,000 / Silver & Cubic Zirconia: ¥16,500

     

    ©2021 SANRIO CO., LTD.

  • Hello Kitty x INTERGRATE Design Cosmetics Releasing This Spring

    13.May.2021 | FASHION

    Shiseido’s self-makeup brand INTERGRATE is set to release select beauty products with limited-edition Hello Kitty packaging on May 21. The theme of the collection is Meet “LOVELY.” In the run up to its release, Hello Kitty cans can enjoy three filters of the popular Sanrio character over on INTERGRATE’s official Instagram page.

    INTERGRATE Limited-Edition Pro Finish Foundation Special Set K (2 Types) | ¥1,430 Each (Tax Included)

     

     

    Colour palette

     

    INTERGRATE Limited-Edition Pro Liquid Special Set K | ¥1,760 Each (Tax Included)

     

    Colour palette

     

    INTERGRATE Limited-Edition Water Jelly Crush Special Set K (2 Types) | ¥2,200 Each (Tax Included)

     

    Colour palette

     

    INTERGRATE Limited-Edition Triple Recipe Eyes Special Set K (2 Types) | ¥2,200 Each (Tax Included)

     

    Colour palette

    The limited-edition designs feature Hello Kitty and her cute friends who are ready to help you apply your makeup. The collection focuses on three each of INTERGRATE’s iconic foundations and eye shadows. This includes the Pro Finish series which has foundation in a compact case, durable liquid foundation, and water jelly crush. Pick from three foundations too which come in a triple set. For this limited-edition collaboration, you can enjoy the pink PK704 and brown BR703, both of which are popular colours.

  • From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

    60th Anniversary Sanrio Exhibition: The Beginning of Kawaii is currently taking place at Matsuzakaya Art Gallery in Nagoya until June 12 and will move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW.

     

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy.

     

    What to look out for at Sanrio’s 60th anniversary exhibition

    Unforgettable Tower by Sebastian Masuda

    Sebastian Masuda, a pioneer of kawaii culture, will showcase his symbolic art pieces at the event at TOKYO CITY VIEW’s observation deck, combining his iconic work against a breathtaking background.

     

    The Beginning of Kawaii

    Learn about the history of Sanrio’s culture of kawaii, beginning as a service to ‘move people’s hearts’ through gifts and products. Visitors will get a chance to see the secrets of Sanrio’s iconic style which draw a line under fancy products from other companies.

     

    There will also be a chance to see Japanese illustrators Takashi Yanase, Ado Mizumori, and Rune Naito’s work with Sanrio.

     

    The Birth of the Characters

    What makes something kawaii or not kawaii? Why do characters not necessarily need to have a story to become so popular? These questions are more will be answered as the exhibition looks at the birth of Sanrio’s characters.

     

    Sanrio’s Characters

    How did their hit characters come to be? During the 1980’s, Japan was a warzone for characters. Sanrio changed how characters became popular, moving from characters that were popular with everyone to creating characters that people wanted for themselves – their own personal characters. Discover how Sanrio’s long list of characters came about, including ones that have stood the test of time and ones that have declined in popularity.

     

    Ichigo Shimbun

    Ichigo Shimbun is a magazine published by Sanrio all about Sanrio and their characters – a familiar read to all fans in Japan. The magazine will be featured at the exhibition.

     

    Hello Kitty: The Character Who Turned Into a Global Icon

    Hello Kitty is known the world over, with even Lady Gaga having worn a dress of Hello Kitty plush toys in the past. This dress will be exhibited at the event, amongst many other things related to Sanrio’s global idol.

     

    A Battle Between Artists

    Artists from various artistic background will participate in the exhibition by creating a range of different Sanrio works. Participating artists and their specialities include Ryūsuke Fukahori (objects), Hajime Nakatomi (bamboo art), Takaya Mori (sculptor), Mio Hashimoto (sculptor), and Risa Fukui (paper cut-outs).

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