whyte: A Café & Beauty Parlour in Harajuku With Gourmet Sandwiches

02.March.2019 | FASHION / FEATURES / FOOD / SPOT

Hello, MOSHI MOSHI NIPPON readers. It’s Ellie of the MMN Editorial Team.

 

Today I’d like to report on whyte, a café in Harajuku that serves exquisite sandwiches and coffee while also being a salon that takes into consideration organic and vegan products.

 

It’s located just a 10-minute walk from Harajuku Station. Head down Takeshita Street, make a left at FamilyMart and keep walking straight. You’ll see Belle Epoque College of Beauty. It’s right next to there.

It’s a single building painted a cute pale green colour. It’s rare to see a single building operating as both a beauty parlour and café!

whyte’s concept aims towards “vegan beauty” and affordable prices. Both the café and salon incorporate processes that are kind to the environment and good for one’s body. The shop’s name is a combination of “Why”―referencing customers’ worries―and “White”―how those worries can be solved using natural and organic cosmetics to make the inside of their bodies feel pure and beautiful again.

The café sells gourmet sandwiches that can be eaten in or taken away.

The outdoor showcase displays lots of delicious looking sandwiches.

The most popular is the Egg Sandwich (¥300) which is packed tightly with a bounty of eggs. The eggs are low pesticide. The bread is soft and I enjoyed the natural flavour of the overall sandwich.

This is the Avocado & Tomato Sandwich (¥400), one of the vegan options. No animal products are used to make it. This one is popular with foreign customers that visit the café. The combination of the tomato and avocado not only takes delicious, it looks beautiful when served too!

The café’s most popular drink is their Homemade Lemonade (¥400). It’s not too sweet and has a gentle flavour. The entire menu at whyte has this gentle flavour. Nothing is is too excessive, just as their concept states. The cup it’s served in is even made with an ingredient found in corn. It’s nice to see how considerate they are to the environment even down to such tiny details as this.

 

There are 10 light meals to choose from, which includes the sandwiches made with seasonal ingredients, as well as drinks that also tie in with the current season. Be sure to try out one of their sandwiches made with many different ingredients.

The sunlight filters through beautifully into the dining space.

The owner’s dog Mare-kun was enjoying the sun too♡

The salon space is calm, relaxed and very stylish. I asked the owner, Hamamoto-san, he opens so early at 8:00am since this is an unusual opening time a place in Harajuku. He explained, “If we make use of our morning time we can have a better start to the day. We propose to people that you live according to the natural cycle of the body.”

It certainly feels like a treat enjoying a delicious drink and sandwich before changing your image with a hair cut in the early morning. What’s great is that they even use organic shampoo and offer organic perms.

Hamamoto-san is in fact the founder of the Vegan Beauty Association. “We will promote new kinds of lifestyles so that vegan beauty can spread more across Japan,” he enthusiastically explained.

 

whyte has a very open and welcoming atmosphere, enjoying not only Japanese customers but plenty of foreign tourists too. If you’re ever in Harajuku be sure to stop by yourself to experience its warm vibe.

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    Creamy Italian maritozzi

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    Every bite treats the taste buds to a combination of buttery brioche, melt-in-the-mouth cream, and a choice of either fresh cream and strawberries or fromage blanc and sweet and sour apricot jam.

    Left: Maritozzi Strawberry ¥410 / Right: Maritozzi Apricot Jam & Fromage Blanc Cream ¥367

     

    Serving: From March 1, 2021 while supplies last

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    The juice is prepared fresh for every order, with whole fruits put into a mixer and then served.

    Left: Strawberry Juice ¥583 / Right: Strawberry & Fruit Tomato ¥605

     

    Serving: From March 1, 2021 while supplies last

    Participating Market Branches: Roppongi/Shinagawa/Yurakucho/Shinjuku/Ebisu/Hiroo/Yaesu/atré Kawasaki/CIAL Tsurumi/Yokohama/Nagoya/Osaka/AMU Plaza Hakata

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    Spring-exclusive Strawberry Apple Pie

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    GRANNY SMITH APPLE PIE & COFFEE’s Strawberry Apple | ¥648

     

    Serving: March 2, 2021 – April 30, 2021

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    Enjoy spring with a spring-coloured tumbler

    Dean & DeLuca’s popular tumblers return in seasonal colours and fitted with an airtight screw cap. They’re available in “Tokyo Pink” and “Charcoal Grey” colours.

     

    Tumblers: ¥3,080 Each

     

    Released: From March 1, 2021

    Participating Cafe Branches: All

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  • Blue Bottle Coffee’s Kyoto Cafe Announces New Lounge Area Opening

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    An Exclusive Course at The Lounge -Kyoto-

     

    KYO-TO-TO x Blue Bottle Coffee Original Hand Towel

    ¥1,700 (Exclusive to Blue Bottle Cafe Kyoto)

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    If you’re heading through Kyoto this spring or in the future, be sure to book seats at Blue Bottle Coffee’s new lounge space.

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    Main Visual

     

    Bonus Items

     

    RETRO AMERICAN DINER MENU

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    APTX-4869 TROPICAL LAND CURRY | ¥1,400 (Before Tax)

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    AI’S BERRY CHEESE FRENCH TOAST ¥1,200 / RAN’S LEMON PIE ¥1,499 / HIROSHI AGASA’S “SHIPPAI JA” PANCAKES VER.2 ¥1,199 (All Prices Before Tax)

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    LIMITED EVENT MENU

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    Original Merchandise

    Pins (6 Designs) | ¥450 Each (Before Tax)

    Acrylic Coasters (12 Designs) | ¥800 (Before Tax)

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    Chocolate Tin | ¥1,600 (Before Tax)

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    Make sure you don’t miss Detective Conan: The Scarlet Bullet.

     

    ©青山剛昌/小学館・読売テレビ・TMS 1996

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    AIR will offer a diverse wardrobe of unisex items from popular street brands such as REVENGE STORM, STARWALK, THEATER8, and more. CHOA ONNI is exhibiting South Korean culture like wearing K-pop idol clothes to take photos, and ovgo B.A.K.E.R is serving up vegan food and gluten-free cookies.


    Public toilets will display photos by photography unit Toki to Yamikaya and Alexander Julian.


    March 6 | New Store Opening
    《Floor 1F》Lois CRAYON


    4.23| New Store Opening
    《Floor 3.5F》circle in circle


    March 26 | New Store Opening
    《Floor B0.5F》LOVE PIECE CLUB


    February 11 | New Store Opening

    《Floor 3F》『    』AIR


    February 25 | New Store Opening
    《Floor B0.5F》ME’VE the store
     

    March 12 | New Store Opening
    《Floor B0.5F》


    February 25 | New Store Opening
    《Floor 5F》SpRay/Libby&Rose


    February 25 | New Store Opening
    《Floor B1F》CHOA ONNI


    March 6 – April 4 | New Store Opening
    《Floor 2F》ovgo B.A.K.E.R



    《Floor B1F》Women’s & Men’s Gallery Toilets

      

     Toki with Alexander Julian

    Alexander Julian
    Yamikaya / FLOWER PUSHER

    ■Laforet Harajuku 2021 SS Promo Visual

    Laforet Harajuku’s Spring/Summer 2021 promo visual was created by Japanese art director Uenishi Yuri. Following the Autumn/Winter 2020 theme, Uenishi has conceived a new concept: ‘CHARGE.’ This theme focuses on the roots of plants that spread underground, with the yellow colour used in the visual reminiscent of electricity or lightning flashes.

  • Fruit Packed Sandwiches Get Whipped Up at Limited-Time Shop in Tokyo

    21.February.2021 | FOOD

     

    The fruit sandwich eatery Maruichi Seika has opened a pop-up shop on the second floor of Kita-Senju Marui in Adachi, Tokyo. The shop is a collaboration between the popular local restaurant Ippo Ippo and Maruichi, a long-standing and much-loved fruit shop.

    Fruit is the key ingredient at Maruichi Seika where they want customers stuffing their cheeks with strawberries, oranges, pineapple, and more. Fruit is packed into fat sandwiches and combined with mascarpone cheese for a filling treat. The bread is provided by Furansuya, a local bakery in Kita-Senju that has been running for over 10 years.

    A Select Look at the Line-Up

     

    Sky Berry | ¥740 (Tax Included)

    This sandwich is named after a particular variety of strawberry is known as the Sky Berry. It’s sourced from Tochigi Prefecture and is known for its superior sweetness, juiciness, and the fact that it’s low in acidity. Ordering this lets you enjoy three different kinds of well-known strawberry: the titular Sky Berry, the Tochiotome which is also from Tochigi, and the classic Amaou from Fukuoka.

     

    Setoka | ¥840 (Tax Included)

    The Setoka is a rare and super sweet, full-bodied citrus fruit that’s normally given as a gift in Japan. In sandwich form, it enjoys a perfect balance of sweetness and tanginess.

     

    Pineapple | ¥630 (Tax Included)

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    Maruichi Mix | ¥740 (Tax Included)

    This sandwich is a combination of fruits including the Amaou strawberry from Fukuoka, the Kanjuku Kiwi from Ehime, and the Premium Banana from the Philippines. It also contains the best picked mikan which are bought fresh from the market every day.

    If you’ve never tried a fruit sandwich in Japan and are in Tokyo this winter, then don’t miss out on Maruichi Seika’s limited-time line-up.

     

  • Taiwanese Melon Bread Heads to Harajuku Food Factory

    08.February.2021 | FOOD

    The hugely popular Taiwan Melon Pan bread, which sells 10,000 units a month in Osaka, Kichijoji, and Nishiogikita, is now being served at Harajuku Food Factory until February 20.

    Taiwan Melon Pan | ¥380 (Before Tax)

    Taiwan Cheese Melon Pan | ¥450 (Before Tax)

    The Taiwan Melon Pan bread is a combination of sweetness, rich butter, and salt for an irresistible flavour experience.

  • Enjoy a Valentine’s Day Bath at Ofuro Cafe no Yu Hakuju in Saitama

    08.February.2021 | SPOT

    Ofuro Cafe Hakuju no Yu is holding a special Valentine’s Day event for lovers which will run from February 6 to 14.

     

    Though the bath house is split between male and female, couples can write messages of love to their special someone on a heart-shaped plaque made from Japanese cypress wood. The plaques were made in collaboration with the local business Kanezawa.

    Choko Sweet Sake Shake | ¥630 (Before Tax)

    For the Valentine’s event, the bath house is also serving up a special shake beverage made with chocolate and sweet sake. The polyphenol in chocolate is said to be good for health and beauty, making it a perfect choice for a day of luxury at Ofuro Cafe Hakuju no Yu.

     

    Guys who visit the bath house on Valentine’s Day itself will also receive free Valentine’s chocolate.

  • Valentine’s Themed Menu Now Serving at FENDI CAFFE by ANNIVERSAIRE in Omotesando

    30.January.2021 | FOOD

    Luxury Italian brand FENDI is currently teamed up with the iconic Aoyama-based ANNIVERSAIRE CAFÉ OMOTESANDO to serve up a special Valentine’s Day themed menu at the cafe which it’s calling “FENDI CAFFE by ANNIVERSAIRE.”

    Cake Set | ¥2,800 (Before Tax)


    Tart Saison | ¥1,000 (Before Tax)

    The cake set and tart saison are revamps of current menu items, now topped with in-season strawberries. The cafe has also been adorned with romantic red roses and multi-coloured decorations for this year’s Valentine’s Day.

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