Special interview with the worldwide famous “Samurai Guitarist” MIYAVI!

11.August.2016 | MUSIC

MIYAVI has been called “Samurai Guitarist” for his slapping play style of Taylor acoustic guitar, and for his genderless appearance. Since 2010 he has been performing not only in Japan, but also globally from 2010.

 

In 2014, he also appeared for the first time in a Hollywood film, Unbroken, directed by Angelina Jolie. This time MIYAVI visited his home country a year and a half after he has moved to the United States, to introduce his brand new double A-side single to the audience in Japan prior to its global release. (The interview was carried out in mid-April.)

 

MIYAVI’s extraordinary guitar techniques along with his danceable tunes as well as his character all contribute to his global tour, yet he does not find it graceful to emphasize the Japanese culture or his Japanese identity. The guitarist, MIYAVI, aims to transcend cultural boundaries as an original presence,In the title, The Others, he has collaborated with the grammy winner producers, Drew & Shannon, who worked with John Legend in the past. From his newest title and after, he has started collaborating with the young producing and music writing team from Los Angeles, where he centers his musical activities, enabling the cutting-edge sound-making of the US.

 

-Can we ask how you are working in the US, as we don’t hear as much news in Japan?

 

I’m taking it very easy. In the US, everything is in much larger scale. Not just the distance; beats are huge, things are done in much longer periods. How do I synchronize my heart rate to that kind of difference is the matter of question, I think. It’s like the difference in the length of man’s stride. That synchronizes with the length of breadth, length of melody, BPM, and so how do I synchronize them as an Asian? That’s where I am right now. It will take some more time. I started to be conscious of not just myself, but also my roots, including my ancestors. How your body vibrates your voice, your walking forms, your DNA, etc. Not just the music, but all sorts of things that my ancestors have piled up from the past.

 

You’ve been working tough, and you still feel such a difference. We should be talking about a huge difference, is it?

 

Yes, certainly. Location, weather, and also the difference between race of hunters and that of agriculture, that’s substantial. We had been using different muscles, in a posture like this (crouching,) and we had no opportunity to look up. That’s still the same today, especially in a modernized city of Tokyo, we have no chance to look up at the sky. Then our chest shrinks, and then there’s smaller space for the air to breathe out, though I don’t mean to support the entire western life style. Language is also different, even at the level of its rhythm, but I think the boundary will vanish very soon. I hope my generation gets to witness that moment, or become the one to break such boundary, especially by the means of music.

 

Do you feel that you need to change your body itself to a body with such mentality in order to break the boundary, and to gain the reality in your music?

 

That’s right. I won’t be able to speak about the world if I stayed in the well without crossing the ocean. I may realize later on that the ocean was actually small, but not until I swim across. From here on, it doesn’t matter if I am Japanese or not. It’s only the matter of how I fight. Up until now, I had been focusing on how I can fight with a sword when a tank came and shot at me. But actually, there are more than one tank, or there are billions of tanks. Then what do I do? That’s what I’m thinking about right now. So my battle for the first stage was a battle against a tank, but now I’m trying to imagine what’s behind these tanks.

In other words?

 

To speak short, entertainment field has wide skirts. I worked for my last work in Nashville, and this time I’m working at Howard Benson’s studio in Los Angeles with his team, including young producers and music writers around age of 22 or 23. Everyone here belongs to a modern music scene, and I have different perceptions from what I had in Nashville.

 

Your last album, The Others, was quite self-reflective. Is there any change in your mind regarding how to fight with music?

 

It’s similar to what I have just said; the fighting style is gradually changing. I am currently reassessing the reason why I’m fighting. I’d like to explain more about this when my next piece comes out, but I am trying to make a California roll right now. You know, California rolls aren’t real sushi to sushi chefs; I don’t eat them either, to be honest. But I still recognize its significance, I mean, I recognize the role it has played. We wouldn’t have so many sushi restaurants in LA if hadn’t we have those California rolls. So those California rolls played the role of a bridge, and that’s what I want to create, even if it might take a long time. I have wasabi with me. Soy sauce, other sushi ingredients, vinegared rice, and salmon as well, but no avocado. That could be the pop part of the music, could be the melody or how the English words ring in the music… I don’t care if we can call that sushi or not, but I just feel that we can have something like that, or rather we need something like that. That’s my role, and I want to do it through music. I don’t mind if it’s well-known or not, but I will change my direction to something new, like “NEW BEAT, NEW FUTURE.” My guitar doesn’t have to be rock, well it is rock, but it doesn’t stay in the category of rock because that’s the role I feel I need to play. First I learn the manners, and then I remove them. I won’t be able to remove them if I’m too familiar with those manners, though.

 

Are you saying that you feel the necessity to change your guitar approach?

 

Not quite, but I do feel the difference in perceptions we have between Japan and outside. We don’t hear guitar music on radio, do we? Neither on Grammy awards. Then who is rock musician? If I had to choose one, I would say, Twenty One Pilots, but there’s no guitarist. I played with them in a gig in Hong Kong and Taiwan last year, and their vocal plays ukulele or bass from time to time, but not guitar.

 

Alabama Shakes won five Grammies, but they are categorized as alternative.

Right. There are so many attractive bands, but none of them play guitar music. I myself came along as an guitarist, proudly serving my sushi with lots of wasabi on a table saying, “There!” But it turns out, people start saying “wow, this is too hot.” If I can’t make them feel that they want to continue eating it, I can’t call that a victory.

 

In that perspective, you are playing guitar in your latest piece, and I felt your policy of how to fight in the US music scene is clear.

 

How much avocado do I add, and how much vinegared rice? Breads won’t do it. Afraid To Be Cool sounds a little bit like breads. This is an exaggeration, but people wouldn’t accept hamburgers from me if I try to bring hamburgers from Japan to the US. I see lots of made-in-Japan hamburgers in current music scene. They do taste good, but those are not what we want.

 

I understand. In that sense, I sort of recognized your message in your latest single that you are going to fight in the current mainstream music scene.

I do suppose that the way people feel the beats might be different from what I’ve seen in Japanese music, but things won’t change if I don’t force myself to lead it through. Otherwise, I should just stay back in Japan and make another piece. I will charge through in this style.

 

The other song, Raise Me Up, in your double A-sided single has a magical balance: your Telecaster is very effective, and though it is medium-tempo, there is this edginess.

 

Like the balance between pop and edginess? I think it’s getting close, including the drive it has. Half-time beat and its traps. These days we don’t hear so many fast-tempo songs in the first place. Most of them are half-time tracks or R&B. Maybe Mark Ronson’s the fastest?

 

(Laugh) Isn’t Japanese rock double in BPM?

 

Right, double. I mean, Japanese rock is different in its details, its strides. Even our heart rates might be different. The scale of supermarkets is totally different; the speed of music release is different. I feel this about myself, too, but skeletal structures of Japanese or Asians are flat. There’s difference in how much we can enjoy the beats and their depth. Western people enjoy slow beats as well because they can taste that depth of those slow beats. Talking about us Japanese, I don’t think we are able to taste that depth as much. For instance, we have very fast BPM music like Para-para, and the only parts of our body that are moving on beats are our wrists and hands! But I don’t intend to offend that because that’s one of the identities Japanese music have. If we try to make that a common language with the Western music scene, that’s tough, though. If I play at 180 BPM and no one was dancing to the music, what’s the point? It’s not a matter of which one is better. That’s what I feel about the difference in BPM, and my guitar playing style has been changing as well, in view of my identity besides slapping. Slapping is like a sprint.

 

It’s an impressive performance for the audience, too.

 

Yes, so it’s the wasabi. But you can’t keep eating only wasabi, so we need sushi rice. I need to be able to sing more on my guitar. The solo part too, in my own style, in my own expression. I learned these in my last piece.

 

On the other hand, you also use your guitar as a material.

 

I’m trying to transform the guitar itself, and to be honest, what I’m trying to do right now is a little bit off course, in perspective of the guitar rock history. But I still feel it’s worth it if I can accomplish that with the interpretation of the new generation. If I can get people to feel it’s cool, then I win, and if I don’t, my attempt ends up off course.

 

By the way, the music video for Raise Me Up has been produced by Fantasista Utamaro, and I found the video is also linked closely to its artwork.

 

That’s right. I asked Fantasista Utamaro for something brand new. An image that evokes something ahead and not behind is what I’m after. I feel that this piece is going to be my blood and flesh. So it’s going to change my performance, too. I need to be able to push harder in a team. I’ve always thought that I’d fight and slash my enemies even if I’m alone, but I realize now, that won’t do. Especially if I’m fighting against tanks, that’s endless. So how should we combat in a team, like setting bombs on a tank or other tactics, we are still trying to find the best answer. When we finally find it, that’s the moment we’ll truly win this battle. Tanks might change the direction they shoot their canons, or maybe we might not fight them at all. Still, we’ll continue to hone our swords, not to compromise but to prepare them in a new form.

What motivates you to change your attitude so much is the real difference you feel in the daily life in the US compared to that in Japan?

 

Definitely. Even in airports or supermarkets, I feel the difference in national strength, its resourcefulness, etc. I suppose that comes from education, from the attitude of those who are involved in education, and also from their conversation skills. On the contrary, I realize that what we can call the strength of Japan is its insanity and hospitality.

Could we also call that a sensibility?

 

Yes. When I’m having a session with other Americans,I can sometimes feel that, well, I don’t say they are afraid of me, but they are wondering “what’s MIYAVI thinking about?” Or maybe even other Japanese people might feel the same way too about me.

 

That’s strength.

 

Yes. I don’t know any other nationality who eats this many kinds of food uncooked. Raw eggs, raw fish, and even raw beef!

 

(laugh) We can do that because we know what’s risky and what’s not.

 

I know, but non-Japanese would call that insane. I think that’s the Japanese sensitivity- the sensitivity for details that ultimately connects to their hospitality as well.

 

Perhaps insanity and hospitality are head and tail of a coin.

Jonny Dope did the remix of Raise Me Up.

 

Yes, for the same reason as the reason I requested working with Fantasista Utamaro. I would love to be influenced by younger generations, and I’d love to learn from their generation who does not stay in the frame of conventional theories.

 

Your Japan tour starts in September.

 

It’s been awhile after my last tour in Japan. After all, Japan is my home country, and though I’m so far away and still in the middle of my training in the US, my fans in Japan still support me and trust me. I’m very happy about it. That motivates me to push myself harder. I’m using the restaurant metaphor again: suppose a sushi restaurant that refuses first-time customer closes for a month or two. Customers still come back when the restaurant reopens. Why? Because there is that trust. In those two months, I would want to learn and present something new, and these customers would come to accept that. I don’t mean to limit it to only Japan, but I would like to play constantly in Japan, as it is my home country. I want to play the role that I need to play, showing them “we can go further.” I learned how to chop up the bullets, so maybe how to destroy tanks is the next? I’m back to that metaphor again, well, if I can present that as a Japanese, I want to share the power, the energy, or the excitement of this country with the audience. If a Japanese audience saw me and said “OK, he’s still playing,” that’s not enough. I graduated from that stage. I want to show them what comes beyond it.

 

 

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    -Amane Tsukiashi

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    SUQQU Oil Rich Glow Loose Powder

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    First, I use &honey cleansing balm to remove my makeup. When I heard that you could cleanse and wash your face at the same time, I gave it a try and it was amazing, so I’m never going back. After my bath and before putting on my makeup, I use a complete skin care set like La Roche-Posay’s skincare set, which includes mist lotion, toner, and skin cream. It’s not cheap, but since I started using it my skin feels so incredible. Remember to always buy products depending on what kind of skin you have!

     

    -Suzuka Chinzei

    Before makeup in the morning, I always cleanse with Bioderma. If I don’t feel moisturized enough, I apply a lotion emulsion. After cleansing at night, I use Bioderma again and then a toner emulsion. Sometimes I like doing face masks, and when I do, I use Mediplorer’s CO2 Sheet Mask. It was recommended to me by someone with really beautiful skin and it’s amazing. I also use a Cell Cure. It’s crazy after how much dirt it removes. (Laugh)

     

    -Mana Manaka

    I use lotion, then a face mask, then a serum!

    When I used the MediHeal mask that Luna recommended, I was so surprised at how good it was that I started buying and trying tons of different masks.

    I’m trying different things to see what fits and what doesn’t, and lately I’ve been buying a lot of Korean masks.

     

    Amane Tsukiashi

    I haven’t been doing much skincare, but I have been moisturizing a lot lately since my skin gets super dry. On some days I’ll do a face mask and use steam. On the day before an important photo shoot, I use my favorite CellCure 4t Plus.

     

    Oh no! You’re running late! You only have time to apply one product! What part of your face will you focus on and why?

    -Noel Hayase

    I’d only do eye makeup. In this day and age, everyone wears masks, so when you meet someone, you always make eye contact, right? Besides, if it’s just eye makeup, I can get by without base makeup, and I can do the rest of my makeup whenever. (Laugh)

     

    -Suzuka Chinzei

    I just need sunscreen!

    Sunscreen is life. It’s so important!

    Starting when I was in junior high, my parents told me to wear sunscreen, so I can’t imagine not doing it now. No matter how busy I am, I put on sunscreen, even while walking to the station.

    I was on the track team in junior high and I’d put some on every 30 minutes. 

    At the time I thought it was so annoying, but now I’m so glad my mom told me to do it. 

    (Strangely enough, my mom doesn’t wear sunscreen at all.)

     

    -Mana Manaka

    On days when I actually have a whole day off or if I’m just at rehearsal, I don’t wear makeup. I hide behind a mask and a hat! (Laugh)

    If I use anything at all, it’s sunscreen or foundation with sunscreen in it.

    It covers my eyebrows and eyes so much that I can’t see at all, but I do want to prevent spots!!! (Laugh)

     

    -Amane Tsukiashi

    Eyes!

    I always think that wearing eye makeup makes a huge difference. 

    I’d want to do my eyebrows too, but at least I can hide them with my bangs. Eyes it is!

     

  • Interview Series Vol.3: What Does ‘Kawaii’ Mean to You?

    14.November.2022 | FASHION / FEATURES

    “Japan is such an interesting country, where so many cultures blend and evolve.”

     

    Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world. Recently, we launched a new interview series with foreign influencers active in Japan, and for the third edition, we’re chatting with Zhu Zhu! A popular influencer with over 2 million followers on Weibo, Zhu Zhu claims that since coming to Japan, her fashion has become ‘softer.’ We sat down to ask her what kind of Kawaii she’s found in Japan.

    Q. Why did you first come to Japan?

    “In 2013, I moved to Japan with my family because Beijing’s air pollution had become really bad. It’s already been nine years!”

     

    Zhu Zhu when she first came to Japan

     

    Q. When you first arrived in Japan, what surprised you?

    “When I first came to Japan, what really surprised me was the wide use of the word ‘kawaii.’ It’s so interesting that literally anything can be called kawaii. Sure, it makes sense to call girls, animals, or clothes cute, but in Japan, people call things cute that people in other countries would never refer to in that way. I mean, I think calling things ‘cute’ when you mean ‘good’ is something really commonplace here. (laugh)” 

     

    Q. Tell us what you find the most Kawaii in Japan!

    “There are so many cute things in Japan, but I think that the sweets take the cake. I was surprised by how small they are unlike in other countries. And there are so many kinds! Cakes, baked goods, wagashi, they’re all so incredibly kawaii!”

     

    Q. How did your encounter with Kawaii culture in Japan change you?

    “Since I first came into contact with the Japanese version of kawaii, I think my style has become softer. When I was overseas, I typically just worse really simple outfits and makeup, but now, I’m always conscious of looking girly and cute.”

     

    Q.In Japan, what are you interested in right now? Where do you want to visit in the future?

    “I recently read an article about Yufuin Floral Village, which is England-inspired. It looks so cute and I really want to go!”

     

    Q. Do you have anything to say to our readers who want to visit Japan in the future?

    “Japan is such an interesting country, where so many cultures blend and evolve. No matter how many times you visit, you can always find something new. Please visit!”

     

    Zhu Zhu Profile

    An influencer from China with 2 million followers on Weibo. Nicknamed “Big Cousin” on social media, she has been a favorite of many Japanese brands for years. Since moving to Japan, Zhu Zhu has actively shared fashion, beauty, travel, and food posts on social media. In addition to appearing on TV and in magazines, she has collaborated with a number of major Japanese apparel and cosmetics companies. 

  • KAWAII LAB. Report #13: FRUITS ZIPPER ~From Harajuku to Thailand~

    04.November.2022 | FEATURES / MUSIC / SPOT

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.”

     

    This summer, the group’s track Watashino Ichiban Kawaiitokoro took off on TikTok with the music video racking up over 500 million plays, propelling the girls into the idol spotlight. Along with regular monthly performances, tickets for the girl’s first solo concert in September and their second solo concert in November were sold out immediately. FRUITS ZIPPER is scheduled to go on tour in Tokyo, Nagoya, and Osaka in February 2023, and even the fashion industry has become obsessed, with the group serving as the seasonal ambassadors for Samantha Vega starting in August 2022.

     

    Only six months after its debut, the members of FRUITS ZIPPER are already taking their first steps outside of Harajuku. Their first overseas trip was to Thailand, called the land of smiles. 

     

    FRUITS ZIPPER performed as one of more than 50 artists representing Thailand and Japan at the THAI-JAPAN ICONIC MUSIC FEST 2022 from October 21 to October 23. The music festival was held to commemorate the 135th anniversary of diplomatic relations between Thailand and Japan.

     

    Four different stages were set up during the event, and FRUITS ZIPPER managed to attract fans not only from Japan, but from Thailand, Malaysia, Hong Kong, Myanmar, the Philippines, and other Asian countries. Many guests even knew the choreography to a number of FRUITS ZIPPER songs, including, of course, Watashino Ichiban Kawaiitokoro. The audience was thrilled when the members addressed them in Thai, and a collaboration interview video shot with local idols was also taken. It’s now available on FRUITS ZIPPER’s TikTok channel, so check it out!

     

    We sat down with the seven members of FRUITS ZIPPER to hear about their best memories from Thailand!

     

     

    -How did you feel about your first overseas trip to Thailand?

     

    Noel Hayase

    “It was our first time performing in Thailand. Not many people knew who we were and we were far away from home, but people welcomed us with open arms. So many people came to watch us, and I was happy to see the audience dancing along to the songs!”

     

    Yui Sakurai

    “When I became an idol two years ago, Thai fans really supported me. Back then, I told them I’d love to come to see them, but I never got the chance.


    I’m happy that I was about to finally achieve that goal, or my dream, I guess, of going to Thailand to meet all of those fans. There were so many more people waiting for me than I could have imagined, and even though we couldn’t communicate very well with the language barrier, we could easily communicate through music. I was so happy.”

     

    Karen Matsumoto

    “So many non-Japanese fans came out to support us! Even though they didn’t speak Japanese, they did their best to tell us they were rooting for us, and that they loved us. I was so happy, I can’t wait to go back!”

     

    Mana Manaka

    “This was my first visit to Thailand, and part of me felt a little uneasy since everything felt so different when compared to live shows in Japan. I was allowed to take pictures and to really use my voice, and the stage configuration was really confusing. But everyone in Thailand was super welcoming and kind, and I was so happy to see them trying to learn Japanese. They’d listen to me talk and nod, looking me in the eyes, even if they didn’t understand what I was saying. It was a wonderful trip that reminded me how excited I am to travel abroad. I hope I can see everyone in Thailand again, thank you so much!”

     

    Luna Nakagawa

    “Even though I’ve been an idol for a while, this was my first trip overseas. Going to Thailand had always been a dream of mine, but at the same time, I was nervous. I didn’t know what kind of fans I’d find there, or if there would be any fans at all. But the Thai people were so unbelievably kind.


    During our performance, a girl held up a board that said ‘Lunapi’ and waved a purple penlight. She shouted that she was looking so forward to meeting me, and it made me so happy.

    We started to share information with the Thai people after our performance was decided, but it seemed that they had known about us before that. I felt that so many people had been excited about coming to see us, and now I just want to go to Thailand again to see everyone a second time. Kob kun kaa!

     

    Amane Tsukiashi

    “This was the first time I had visited Thailand, and I thought it was so beautiful. Seeing ICONSIAM was unbelievable–the biggest building I’d ever seen! I was so happy to see the fans, and so many told me that they had been waiting to meet us. Thank you so much.”

     

    Suzuka Chinzei

    “Before going to Thailand, I wondered how many local people knew about FRUITS ZIPPER and how many would actually come to see us. When we actually took the stage on the first day, there were so many Thai people, and Japanese people too! Since I was able to use my voice to the fullest in Thailand, I was thrilled when the audience could sing along with the ‘Ne, ne, ne’ part in Watashino Ichiban Kawaiitokoro! This live show was so unique to Thailand, and it felt so much freer than live shows are in Japan right now with all the restrictions. Since there was a language barrier, I wanted to put all of my feelings and emotions into my performance. I felt like I could communicate with the audience with my eyes, and those three days of performances were so unforgettable. We’ll be back and we’ll be even stronger, so wait for us until then! Kob kun kaa!

     

    FRUITS ZIPPER is on course to become a smash hit not only in Japan, but around the world.

     

  • Interview: Shakuhachi Player Yoshimi Tsujimoto Discusses Her Craft and the Upcoming Concert at Kumano-Nachi Taisha

    20.October.2022 | MUSIC / SPOT

    Each year, an incredible event is held at Kumano-Nachi Taisha, a Shinto shrine and World Heritage Site located in the Kii Mountain Range of Wakayama Prefecture.

     

    To kick off the ‘diamond celebration,’ a special concert will mark the 1,250th anniversary of the birth of Kobo Daishi, the Japanese Buddhist monk who founded the Shingon school of Buddhism. Yoshimi Tsujimoto, a shakuhachi player from Hashimoto, will perform in the concert scheduled to begin on October 22 at 13:30. 

     

    Moshi Moshi Nippon sat down with Yoshimi Tsujimoto to discuss her music and, most importantly, her interest in sharing the sound of the shakuhachi with the world.

     

     

    −How did you become interested in the shakuhachi? 

    My father loved the shakuhachi, and because of that, I grew up surrounded by the sound of it. That’s how it all began!

     

    −What attracts you to playing the shakuhachi?

    I love the timbre of the shakuhachi. 

    Those who play the shakuhachi often say that a single note has the power to bring someone to enlightenment. 

    Curiously, individual differences in tone are more easily discernible with the shakuhachi than with other instruments. That means that a person can express themselves in more unique ways.

     

     −You’ve performed in many different countries. Do you get different reactions to the shakuhachi in other countries when compared to Japanese audiences?

    I have a vivid memory of a time I performed a classical shakuhachi piece solo. This particular type of classical music is called ‘wabi-sabi,’ and it isn’t very loud or lively. 

    In Japan, when I finish a performance, people usually clap. But when I performed in South America, as soon as the piece concluded, there was a standing ovation with people shouting “Bravo!” That would never happen in Japan, and it left such a lasting impression on me.

     

    −Are there any countries that have left a lasting impression on you, or that you would like to visit in the future?

    I have good memories of every country I’ve visited, but I think that Cuba left the biggest impression. I just made me think about how incredible music can be.

    I’d love to visit Bulgaria, Morocco, Armenia, Uganda…it’s tough, because I want to visit every country I haven’t been to yet. (laughs)

     

    −You’re from Hashimoto City, near Mount Koya. How did you feel when you heard that this concert would be held so close to your hometown?

    What I felt was pure joy.

    Personally, I’ve always loved Mount Koya, and I went there many times as a child. It’s such a pleasure to be able to perform there.

     

    −Tell us some of your favorite memories involving Mount Koya.

    I go to Mount Koya at least three or four times a year. It’s not a particular memory per se, but every time I go, I love to eat vegetarian food, explore, and buy wheat buns and sesame tofu as gifts to take home.

     

    −Are there any local foods or places that you’d recommend?

    The fruit is delicious in Wakayama, and my hometown is famous for persimmons.They are so yummy, and I just want everyone to try them!

    Mount Koya and Kumano Kodo are both World Heritage sites, and they are both absolutely breathtaking. Other than those, I’d recommend Adventure World! It has adorable pandas roaming around freely and the most wonderful dolphin shows. Everyone from around the country should visit!

     

    −Finally, do you have a message for Moshi Moshi Nippon readers?

    Japan is filled with incredible places and culture. The shakuhachi, a beloved traditional Japanese instrument, is one piece of that culture.

    I want audiences around the world to hear the sound of the shakuhachi and to make it more familiar. If you have a chance to hear it, I hope you will.

    Be sure to follow Yoshimi Tsujimoto’s activities going forward as she shares the beauty and culture of shakuhachi with the world.

  • Interview: What Type of ‘Kawaii’ Did This Popular Foreign Influencer Find in Japan?

    03.October.2022 | FASHION / FEATURES

    Kawaii is marshmallow-flavored medicine for the soul.”

     

    Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world, and today, we’re featuring a foreign influencer living and working in Japan! This time, we interviewed Etsuna, a popular influencer from China, discussing how Yume Kawaii fashion brings her comfort and the many types of ‘kawaii’ she’s found during her time in Japan. 

     

    Q. What brought you to Japan?

    “After graduating with a major in animation, I was working at a university in Shanghai as a teacher, but I decided to enroll in Tama Art University’s graduate program to study for my master’s degree. That’s when I came to Japan, and I’ve been here for 15 years!”

     

    Q. When you first came to Japan, what surprised you? Was anything different than what you had imagined? 

    “Everyone wore such bold makeup, and that really surprised me! When I first came to Japan 15 years ago, I think the gyaru trend was still big, and a lot of girls had that strong Harajuku style and big personalities. Heavy eye makeup and blush was the big thing. I thought everyone was getting ready to film for a TV show.” 

     

    Q. What do you think of when you heard the word ‘kawaii’ in Japan?

    “MOSHI MOSHI ROOMS, character cafes, and Yume Kawaii fashion…they are all so unique and so adorable! Those things are what I think of when I hear the word ‘kawaii.’”

     

    Q. Did finding Japanese kawaii culture change you in any way?

    “Before I experienced kawaii culture, I was a teacher, so I wore a lot of black, white, and gray every day. But after encountering kawaii style for the first time, I started experimenting with different kawaii subcultures, like the Mori Girl trend back in the mid-2000s. Eventually, I fell in love with Yume Kawaii (Dreamy Kawaii) fashion, which is filled with pastels and a fantasy-like aesthetic. I’ve been dressing in that particular style for about ten years now. To me, kawaii is like marshmallow-flavored medicine for the soul. It’s very healing.” 

     

    Q. When it comes to Japan, what interests you now? Where would you like to visit in the future?

    “Today, it feels like Japanese fashion is becoming more and more simple, and the Harajuku kawaii trend is starting to disappear. Is that because people don’t like standing out in that over-the-top way? Do they feel embarrassed if they dress differently than most people? I’ve met a lot of people who love Yume Kawaii fashion, but they might not have the courage to wear it themselves. That’s why I’m currently researching how to bring Yume Kawaii to AR. If I can bring it to the virtual world in a way that blends with the real world, I can create a brand-new experience for everyone. Using mobile AR technology, people will be able to transform their everyday clothes into something with more Yume Kawaii style!”

     

    Etsuna’s Original Yume Kawaii AR Filter

     

    Q. Please give a few words to those living abroad who are interested in visiting Japan!

    If you really want to experience Japanese kawaii culture, stay at MOSHI MOSHI ROOMS in Harajuku! There are so many fashionable people in Tokyo too, and if you hang out near Harajuku Laforet on the weekend, you’ll see people taking plenty of pictures. Come have a special trip to Japan and surround yourself with all things kawaii! Have fun!” 

  • KANDANIEL Releases New Single Featuring Miyavi, Announces Japan Tour

    22.August.2022 | MUSIC

    KANGDANIEL is a member of the Korean idol group Wanna One. The artist has won a number of awards since making his solo debut in South Korea in 2019, also starring in the Disney+ drama Rookie Cops. KANGDANIEL will digitally release the song TPIR (feat. Miyavi) from his long-awaited debut EP Joy Ride in Japan on August 17, and a lyric video has already been released.

     

    TPIR stands for ‘The Pain Isn’t Real,’ and the digital single proudly features samurai guitarist Miyavi. The track reminds listeners that no matter how painful things may be, it’s not the end. Miyavi’s guitar sounds incredibly emotional, and fans will be able to see a side of KANGDANIEL they haven’t seen before. 

     

    To celebrate this distribution, LINE MUSIC has started a playback campaign! Those listening to TPIR over 1,210 times by December 10 (KANGDANIEL’s birthday) just need to post a screenshot on Twitter, with 10 winners being selected by lottery to win an autographed photo signed by the artist himself. For more information, see KANGDANIEL’s official site.

     

    The lyric video for the song was shot during a visit to Japan while the artist was snapping artwork for his debut EP Joy Ride in the suburbs of Tokyo. The video was shot with a smartphone in a vlog style.

     

     

    KANGDANIEL will hold his first Japan tour, ‘KANGDANIEL: 1st EP Release Tour: JOY RIDE THROUGH JAPAN,’ on October 15 and 16. Fan club tickets for the shows at Zepp Namba (Osaka) on the 15th and KT Zepp Yokohama on the 16th will go on sale on August 20 at 10:00.

     

    The fan club is also offering a special prize for those who purchase the EP Joy Ride. Those selected will win a Meet & Greet with the artist to be held during the Japan tour. By pre-ordering the EP at select stores, fans can also grab some special bonuses! These will be announced at a later date, so keep an eye out for more info.

  • Miyavi’s New Song ‘Fearless’ Chosen as Theme Song for WOWOW European Soccer

    12.August.2022 | MUSIC

    WOWOW will be broadcasting an incredible amount of European soccer matches during the 2022-23 season, including the Spanish LaLiga starting August 13. The UEFA Champions League and UEFA Europa League competitions will decide who is the best on the continent, and many are ready to tune in. 

     

    The WOWOW European Soccer Theme Song for this season will be Fearless by the globally popular performer Miyavi, known to many as the samurai guitarist.

     

    Fearless was written by Miyavi himself. The artist formerly played soccer for Cerezo Osaka and channeled his memories of the competition and supporters into his music and lyrics. The song will begin airing during matches starting with the UEFA Super Cup 2022: Real Madrid vs. Frankfurt match on August 11. This season will be even more exciting than usual, with the World Cup scheduled to take place this November and December in Qatar.


    Comment from Miyavi

    “As a child, I wanted to become a professional soccer player and I practiced kicking a ball around every day. As a soccer fan, I imagined a song that would be played in a stadium and that everyone in the audience could sing along with.

    I created the music and melody to inspire listeners to feel a sense of unity and to soothe the soul.

    When I’m about to perform live or participate in a photo shoot, I always feel that sense of nervousness before a fight–that fear of failure before a challenge. I think that’s something everyone has felt at some point. All we need to do is put in the energy and work to overcome it. I hope you’ll sing along with the song, even at home in front of your TV.”

  • Attack on Titan Anime Creators Discuss the Series in New YouTube Interview

    07.March.2022 | ANIME&GAME

    In a new interview posted to YouTube, Yuichiro Hayashi, the director of Attack on Titan The Final Season, and Yusuke Tannawa, the CG Producer and Screen Designer for the show, are discussing the series’ incredible success. Both creators also chat about the struggles they’ve faced during production, their relationship with the original manga creator Hajime Isayama, and much more. 

     

    Attack on Titan The Final Season Part 2 – Yuichiro Hayashi (Director) × Yusuke Tannawa (CG Producer, Screen Design) Special Interview

     

    Attack on Titan Final Season Part 2 is currently airing on NHK General each Sunday at 24:05. It is also available to stream on dTV, d Anime Store, GYAO!, Netflix, TELASA, Hikari TV, and Amazon Prime Video.

     

    ©諫山創・講談社/「進撃の巨人」The Final Season製作委員会

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