Last year, Chiikawa Land, the first official Chiikawa shop, opened at the Harajuku and Osaka Umeda branches of KIDDYLAND. Both locations will celebrate the 1st anniversary of the shop’s opening with a special fair on August 5, 2022.

Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. The characters have become massively popular, with the artist’s social media accounts racking up over 1.1 million followers. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!

Purchase Bonus

「Holographic Sticker (Not for Sale) *Designs will differ between the Harajuku and Osaka Umeda locations.

Holographic Pin (Not for Sale) / For guests spending ¥3,300 or more (including tax)

Picnic Blanket (Not for Sale) / For guests spending ¥5,500 or more (including tax)

Mug (Not for Sale) / For guests spending ¥8,800 or more (including tax)

Limited Edition Chiikawa Land Harajuku x Marion Crepes Collab

Limited Edition Chiikawa Land Harajuku x Marion Crepes Goods

Chiikawa Land Osaka Umeda Limited Edition Goods

Both the Harajuku and Osaka Chiikawa Land locations are visited by fans each day, and each store has developed unique products to celebrate the first anniversary.

The Chiikawa Land Harajuku location will offer products in collaboration with Marion Crepes, while the Osaka Umeda location will sell limited edition products featuring the characters in cute traditional costumes. Special bonuses will also be handed out to guests spending particular amounts, so why not come out and grab some new goods?

©nagano / chiikawa committee

Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.

As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path. 

Reebok Classic Store – Harajuku Interior

Stickers / Pins

Original Scene from Eren the Southpaw 

To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series. 

The Toy Story Aliens Cafe will be opening for a limited time in Tokyo starting July 23, in Osaka on July 27, and in Nagoya on August 4. Fans of the film series will remember the adorable Alien characters, originally shown as prizes in a crane game. This pop-up cafe will feature themed dishes and merchandise, and Pixar fans should be sure to attend!

Menu

Food

Space Curry

Green Pasta

Alien Burger A (Teriyaki Soy Meat) / Burger B (Tomato Soy Meat) / Burger C (Chicken & Potato)

Moon Landing?! Potato & Bread

Kids Plate

Fruit Bread

Drinks

Alien Smoothie

Space Soda

Melon Milk

Space Crane Game Cider / Grape Juice

Hot Tea / Hot Milk

Goods

The food menu includes a tasty black curry, a green pasta featuring broccoli, edamame, spinach, and snap peas, and three types of alien burgers featuring either teriyaki soy meat, tomato soy meat, or chicken and potato. Even the drinks stick to the Alien theme, and the menu includes an Alien Smoothie with a tasty banana yogurt flavor. 

Guests will also be able to purchase event-exclusive merchandise from keychains and stickers to tote bags and letter sets. 

©Disney/Pixar

THANK YOU MART will begin selling a total of 18 unique items starting in late June. These items were inspired by Japanese cafes during the Showa era, and give off the perfect amount of retro vibes. Most items at THANK YOU MART costs ¥390 (¥429 with tax). 

The new cafe-inspired items are perfect for those longing for days long past, made with impactful yet subdued colors and classic patterns. The logo looks like something pulled out of the Showa era, so if you’re a fan of classic Japanese style, be sure to grab some of these inexpensive items when they drop later this month!

Located along the Meguro River, Haute Couture Cafe is known for serving up some of the best afternoon tea in Tokyo. The location is incredibly photogenic and often pops up on social media, covered in flowers welcoming guests to what feels like a fairy tale land. From July 1 until September 4, visitors to the cafe can enjoy a Peach and Shine Muscat Afternoon Tea set, perfect for summer and incorporating seasonal fruits. 

The fresh peaches and shine muscat (a type of luxurious grape found in Japan) are delivered from a nearby market daily. By using peaches without heating them, such as in the compote, guests can enjoy the juiciness of the raw fruit in a new way.

The lineup of delicately prepared and hearty savory dishes includes Peach and Prosciutto Cappellini, and guests wanting to enjoy more can order this as a lunch or dinner course as well. There are six courses in total, including the fresh-squeezed grape and muscat Mont Blanc plan and a Peach Cheesecake plan with a drink included. The cafe also offers anniversary plans, so why not bring your sweetheart?

The theme of this summer afternoon tea is ‘an adorable purple space.’ Guests will be surrounded by light purple wisteria as they enjoy this colorful spread.

Why not enjoy this summer treat as you look out over the river? 

KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. The idol group IDOLATER was born from this idea, and in April, the girls welcomed two new members, transforming it into a fresh new 5-member group. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.

A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up? 

A Group Formed by Finalists from ASOBISYSTEM’s First National Audition

IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”

IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi

Following the departure of two members and intense restrictions imposed on the group’s activities due to the pandemic, IDOLATER continued to operate with only three members. Although they didn’t manage to get a ton of media coverage or appeal in large-scale events, the group continued to pull in new fans and gain recognition in the idol community. After a while, Fuuka Oishi and Ririka Satsuki joined the group, giving a much-needed boost to IDOLATER’s activities and energy.

Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!

IDOLATER and the Concept of ‘Idols’ 

The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?

The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world. 

The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.

A former pattern maker for a Japanese fashion brand designed the group’s costumes. 

If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.

On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)

Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!

FRUITS ZIPPER is a group quickly rising to stardom, debuted from “KAWAII LAB.” KAWAII LAB is a new project to introduce Japanese idol culture from “Harajuku”, a fashion town where various cultures and personalities gather, to the world. Members of the group include Amane Tsukihashi, Suzuka Chinzei, Yui Sakurai, Runa Nakagawa, Manaka Mana, Karen Matsumoto, and Noel Hayase.

Even before their debut, the group garnered attention for their breathtaking visuals. Their performances are so powerful, you would never expect such refined skill from such an adorable aesthetic, which is known to captivate the hearts of their fans. The group is produced by Misa Kimura, a model and TV personality who is also the general producer of “KAWAII LAB. She will utilize her experience and creativity as the leader of the idol group “Musubizm” to introduce idol culture to the world.

Expressing FRUITS ZIPPER’s world through collaborations with creators

Furthermore, even before their debut, the group drew a lot of attention because of their collaborations with many different renowned creators. Among the collaborations includes the artist photos created by video director/art director/3DCG artist YUKARI. She uses a cutting-edge trend of CG-moving techniques, in addition to still-images. The mysterious colors of bright light that embraces the girls are definitely eye-catching.

Catchy and cute choreography of FRUITS ZIPPER

@fruits_zipper ハートハート #わたしの一番かわいいところ ♬ わたしの一番かわいいところ – FRUITS ZIPPER

Followed by the debut song “Kimino Akaruimiraiwo Oikakete,” a song with a positive message for the future, “Watashino Ichiban Kawaiitokoro,” with its cute choreography and lyrics, won the hearts of people and was selected as one of the “TikTok Hot Songs in Japan” and charted on the Billboard. More than 13,000 videos using ”Watashino Ichiban Kawaiitokoro” have been posted on TikTok with the hashtag “#わたしの一番かわいいところ (Watashino Ichiban Kawaiitokoro).” The long-awaited third single “Kanpeki Syugide☆”, which was released on May 20, is an energetic tune created by music producer Manaka Suzuki.

Performances that reach into people’s hearts and minds

A pop-culture event presented by Asobisystem “ASOBE!!,” was held at Spotify O-EAST on May 26th. In addition to FRUITS ZIPPER, fellow Asobisystem members Atarashii Gakko! and IDOLATER, who is also a member of “KAWAII LAB.”, performed at the event. Many other remarkable idol groups also took part in the event, enlivening the venue.
Alongside their regular performances, they are scheduled to participate in a number of events, including the “LEADING PALETTE! and “HYPE IDOL! vol. 20” at Nihonbashi Mitsui Hall both June 12th. Make sure to come and see their live performance, it’s sure to steal your heart!

Additionally, KAWAII LAB. will be serialized on “Moshi Moshi Nippon,” a website that provides the latest news of Japan to the world. The articles will be published in hopes of sharing the charm of IDOLATER and FRUITS ZIPPER with people not only in Japan, but also around the world. Details will be announced soon. Stay tuned for more from KAWAII LAB.!

Specialty cafe chain ‘Bread, Espresso &’ will begin selling special items as a part of its chocolate fair at the Harajuku location, ‘Junkissa Bread, Espresso &’ starting June 1!

Many of the existing items on the shop’s menu will be available in chocolate versions. The Chocolate Mint French Toast is chilled and perfect for summer, drizzled with chocolate cream and mint sauce. Additional mint can be added to your heart’s content!

The mint cocoa (pictured top right) features blended mint cream on top with cocoa on the bottom. The two halves blend effortlessly as the top warms and the bottom cools.

Come enjoy these chocolate treats during the warm summer months!

From May 20 until June 5, 2022, AppBank is bringing fans of Love Live! Superstar!! a special treat in collaboration with the HARAJUKU app! By launching the app at a check-in spot in Harajuku, users can win a limited-edition Love Live! toy at random, such as acrylic keychains or pins.

App Splash Page

HARAJUKU Map

Random Toy Screen

For those winning a toy, the item can be picked up in front of the CUTE CUBE HARAJUKU Love Live! Superstar!! Wall Panel or at YURINAN Harajuku Takeshita-dori Yu-rin An. In celebration of the event, CUTE CUBE HARAJUKU will be featuring Love Live wall panels during this period, so be sure to go get some great pictures!

Popular on LINE and other texting apps and illustrated by Jyuuno, mofusand is a curious collection of cute and slightly surreal cats. As with most things that go viral in Japan, these adorable characters will be featured in a themed cafe for a limited time! The Tokyo location will open on May 19 and the Osaka location will welcome visitors starting May 26, 2022.

Cafe Visitor Bonus: Sticker (6 varieties)

Drink Order Bonus: Coaster (6 varieties)

Menu

Fried Shrimp Sandwich Plate

Grilled Vegetable Curry

Nyanko Burger

Salmon Mentaiko Cream Pasta

Taiyaki

Nyanko Parfait

Black Cat Pancake

Nyan Lime Nata de Coco

Green Nyanko Float / Yello Nyanko Float / Blue Nyanko Float

Nyanko Cafe Latte / Nyanko Milk Tea

Merchandise

Sticker

Clear Folder

All menu items draw inspiration from the many mofusand characters and are perfect for posting on social media! Special bonuses will be given to those visiting the cafe and making select purchases, and a merchandise corner will be selling limited-edition goods featuring new artwork!

©mofusand

Italian luxury fashion brand Fendi has teamed up with Harajuku Omotesando Keyaki-kai on a new street art project! ‘TSUNAGU – Omotesando Street Art Project’ was unveiled on April 29, 2022.

The project, which aims to improve the city’s scenery and share positive messages, is on display in Omotesando, a popular area with young people. The canvas is the formal site of the Oriental Bazaar, an iconic part of Omotesando for over four decades. Under the theme of ‘hope,’ three young artists will be displaying their artwork in a massive temporary enclosure on the site. Hopefully, Japan really will open tourism soon so that guests from around the world can enjoy these inspiring pieces!

The first piece of art was unveiled on April 29 and was drawn by Dai Tamura, a young Japanese artist who has attracted worldwide attention after becoming an illustrator for the NBA. The dynamic and powerful compositions vividly depict endangered animals and plants alongside delicate flowers to symbolize hope for the futures of these beautiful creatures. 

Be sure to keep an eye out for the next installation coming soon!

The popular idol group Shuritsu Ebisu Chugaku will open a one-day-only cafe in Omotesando on May 1, 2022! The location will open in conjunction with CookpadTV, which hosts the popular show ‘Shiritsu Ebisu Culinary Institute.’

The members of Shiritsu Ebisu Chugaku are passionate about cooking, making this the perfect project. Since October 2021, the girls have streamed their cooking stories and ideas on CookpadLive, and now, they’re ready to put their hearts and souls into each and every item on this cafe menu. Visitors will also be able to purchase original merchandise on-site and see some of the member’s costumes! 

Reservations for the cookpadLive Ebisen cafe are required, and the lottery for reservations is open now. Some of the menu items and original goods offered at the cafe are also available for purchase on cookpadLive’s official E-commerce site, so don’t worry if you aren’t able to attend in person on May 1!

The cookpadLive Ebisen Cafe will feature a special lunch time, dinner time, and cafe time. The nine members of Shiritsu Ebisu Chugaku will appear in three teams for each session.