Over the past few years, Marvel movies have absolutely shattered box office records. The story of the Avengers is now continuing in an entirely new way, as Marvel’s Eternals recently released in theaters around the world. Telling the story of a race of immortal beings, the film was directed by Chloe Zhao, the first Asian-American woman to win an Academy Award for Best Director for her film Nomadland.

While there has been no shortage of promotion for the film, the way Japan is highlighting the film is a little different. Recently, Sword Art Online Progressive: Aria of a Starless Night was released, and fans of the popular anime series have been singing its praises across social media. The franchise has sold incredibly well around the world, with multiple anime series, video games, and comics selling over 26 million copies globally. The first film, released in 2017, grossed more than 2.5 billion yen at the box office. 

Eternals tells the origin story hinted at in the Avengers films, while Aria of a Starless Night tells the origin story of Sword Art Online. They both tell stories of unbreakable friendship, and both feature characters attempting to stop evil and save the world. Now, the two have come together for an unforgettable collaboration. 

The creator of Sword Art Online, Reiki Kawahara, is a huge fan of Marvel and was more than happy to make this collab a reality. A collaborative trailer has just been released, along with a side-by-side poster. 

Collaborative Trailer

The narrators in the trailer are Ayumi Tsunematsu, who plays Cerci in the Japanese version of Eternals, as well as Haruka Tomatsu, the voice of Asuna in Sword Art Online.

What do you think of this unlikely team?

©Marvel Studios 2021

Tokyo’s Shibuya Ward and au 5G are coming together to promote this year’s Halloween events online through Virtual Shibuya, a digital space accessible from smartphones, PCs, and VR devices. A number of events will be held from October 16 until October 30, incorporating popular artists, companies, and popular anime series. The concept for the event is ‘FUN FOR GOOD,’ aiming to inspire people to contribute to their community while also enjoying the holidays. 

Sadly, this year’s Halloween celebration in Shibuya will be canceled again due to the COVID-19 pandemic. To ease any congestion on the streets, the ward is promoting the Virtual Shibuya au 5G Halloween Festival 2021, which will be available to anyone, anywhere. That’s right: you won’t need to be in Tokyo to participate!

Event Lineup

Special Anime Talks

A simultaneous global virtual fan meetup for Sword Art Online Progressive: Aria of a Starless Night will be held on October 16! Yoshitsugu Matsuoka, who plays Kirito, and Haruka Tomatsu, who plays Asuna, will appear in Virtual Shibuya in avatar form to discuss some highlights of the upcoming film. 

Also, to commemorate the release of the 100th volume of Detective Conan, the Conan Edogawa x Furuya Rei Special Talk in Virtual Shibuya event will take place on October 30th, featuring voice actors Minami Takayama and Tohru Furuya. 

Virtual Concerts

Three artists are scheduled to perform live in Virtual Shibuya during the Halloween event!

・October 24 – povo Presents Creepy Nuts
・October 26 – au 5G Presents MY FIRST STORY
・October 31 – au 5G Presents Atarashii Gakko!

Attraction Lineup

A number of attractions will be available during the two-week event period. Check the website for complete details! 

https://vcity.au5g.jp/shibuya/halloween2021

Official Shop

Starting October 16, an official store selling original event merchandise will be accessible in Virtual Shibuya and on the special event website. These goods will feature characters from select anime series and artists who have supported the project, with all proceeds being reinvested into Shibuya ward. The above items aren’t the only things that will on sale, so be sure to check the website for more details!

Limited-Time Only! Make a Collaboration Anime Avatar During Halloween!

In collaboration with avatar platform AVATARIUM, visitors will be able to generate custom avatars wearing costumes from Sword Art Online Progressive: Aria of a Starless Night and Detective Conan! Choose from characters Asuna (SAO), Kirito (SAO), Conan Edogawa (Detective Conan), Ran Mori (Detective Conan), Furuya Rei (Detective Conan), and The Criminal (Detective Conan). 

Even if you’re not in Japan, be sure to check out the event while you can!

Sword Art Online Progressive: Aria of a Starless Night, the third film in the series, is hitting theaters in Japan on October 30, 2021. To commemorate its release, 13 Tokyu Hands stores throughout the country will open a Sword Art Online fair, selling special limited-edition goods! The fair will run from October 29 until November 30, 2021. 

Mechanic Costume Series

Acrylic Stand (7 varieties): ¥1,650 each (Tax Included) 

Pin (7 varieties): ¥385 each (Tax Included) 

*Pins are random. 

B2 Tapestry: ¥3,300 (Tax Included) 

Canvas Tote Bag: ¥2,200 (Tax Included) 

Clear Folder (7 varieties): ¥385 each (Tax Included) 

T-shirt: ¥3,850 (Tax Included) 

Mug: ¥1,650 (Tax Included) 

Acrylic Keychain (7 varieties): ¥715 each

*Keychains are random.

Acrylic Diorama Stand: ¥2,750 (Tax Included) 

Clear Folder: ¥385 (Tax Included) 

Sticker (7 varieties): ¥495 each (Tax Included) 

Mug: ¥1,650 (Tax Included) 

Tokyu Hands Limited Purchase Bonus

Tokyu Hands Limited Film Bonus

The Sword Art Online anime series has been an international hit, spanning four seasons and 97 episodes since 2012. A number of video games inspired by the series have also been released. 

This event features the characters drawn in mechanic gear, both in normal and chibi versions. If you’re able to make it to one of the participating 13 stores, don’t miss out on these rare items!

(C)2020 川原 礫/KADOKAWA/SAO-P Project

The next chapter of the Sword Art Online anime series has been green-lit. With the completion of season two of Sword Art Online: Alicization – War of Underworld, the anime’s official Twitter page and website has confirmed the adaptation of the Sword Art Online: Progressive light novels. Check out the official announcement video below.

Sword Art Online: Progressive – Anime Project Video Announcement


The six-volume Sword Art Online: Progressive is a retelling of the events from the original Aincrad arc of Sword Art Online. Further details surrounding the project have yet to be announced, so stay tuned.

© 2020 Reki Kawahara / KADOKAWA/SAO-P Project

The music video for ReoNa’s newest song ANIMA, which is used as the opening theme for the TV anime series Sword Art Online: Alicization – War of Underworld, has surpassed 2 million views on YouTube. The video was released on her YouTube channel on July 12, 2020 and reached 1 million views in just five days. It broke 2 million on Sunday.

ReoNa made her name known during the broadcast of Sword Art Online Alternative: Gun Gale Online in April 2018 in which she performed the singing voice of the anime’s singer-songwriter character Elza Kanzaki. She also performed the Sword Art Online: Alicization ending theme song forget-me-not and the insert song Over the Rainbow in January 2019. Two years have already passed since her solo debut.

The ANIMA music video is the first from ReoNa to feature a full backing band. The high speed video also makes use of projection mapping. The full version of the music video is included on the DVD featured on First Press Limited Edition copies of the ANIMA single.

ReoNa – “ANIMA” Music Video

The song ANIMA was released on music streaming and download services on July 13 ahead of the physical single release which dropped on July 22. When the digital version came out, it immediately peaked at No. 1 on iTunes Japan in the Anime Singles category. ANIMA (Special Edition) also reached No. 1 on digital album rankings in Japan.

A special ReoNa character has also been added to the video game Sword Art Online: Alicization Lycoris for which the singer also performs its opening theme Scar/let. The game released on PlayStation 4, Xbox One, and Microsoft Windows on May 21, 2020. Her character design was conceived by abec who is also responsible for illustrations in the original Sword Art Online light novels.

ReoNa | Comment

“My heart is filled with joy at getting to sing for Sword Art Online again, a series which I cherish and became a turning point for me in my life. I hope this opening theme reaches your heart, along with the characters themselves—their trials and tribulations, the paths each of them walk, and their heart and spirit. I’ve also sung my first ever theme song for a video game: Scar/let, for Sword Art Online: Alicization Lycoris […]”

©2017 Reki Kawahara/KADOKAWA ASCII Media Works/SAO-A Project

©BANDAI NAMCO Entertainment Inc.

The final season of the Sword Art Online: Alicization – War of Underworld anime series is set to begin airing on July 11, 2020. The Alicization arc began airing back in October 2018. The anime is an adaptation of the popular light novel series Sword Art Online by Reki Kawahara. A film, Sword Art Online The Movie: Ordinal Scale, was released in 2017 and earned ¥4.3 billion in the Japanese box office.

A new trailer for the final season was released on Aniplex US’s YouTube channel which features the ending theme I will… by Eir Aoi. Check it out below.
©2017 Reki Kawahara / KADOMAWA ASCII Media Works / SAO-A Project

Japanese “hybrid” bookshop honto, which is co-managed by Junkudo and 2Dfacto, has used its online and physical book sales data to rank the top 10 manga series of the current 2020 summer anime roster. Their ranking was released on July 2.

Ito (PR, honto) | Comment

“The 2020 summer anime roster is about to start. With people staying at home right now, there is more opportunity to watch anime, so there must be a lot of people looking forward to the new series coming. So we are releasing our own ranking of manga and light novels from the anime series that are airing this summer. Let’s peruse series that are in the spotlight right now by dividing the ranking and the differences in age of people buying the books.”

*Data is based on the sales taken from the first half of 2020

The Top 3 Series

The slapstick love comedy Uzaki-chan Wants to Hang Out! (Volume 4) by Take clocks in at number one. The series has sold over 1 million copies in Japan. The data shows that the series is most popular with people in their 30’s, who rate at 41.2% of the sales. Will they be watching the anime adaptation too?

In 2nd place is Fire Force (Volume 22) which is serialised in Weekly Shonen Magazine. This series is most popular with those in their 20’s. Season two of the anime series will premiere on July 5.

And in 3rd place is Sword Art Online (Volume 24), a series loved by fans the world over. This hugely popular series has sold over 20 million light novels, and is popular in all age groups, with the biggest percentage of sales going to those in their 40’s at 28.2%. The first season of the anime adaptation aired back in 2012. The second half of the War of Underworld will begin on July 11.

Full Top 10 List

1st Place: Uzaki-chan Wants to Hang Out! (Volume 4)
2nd Place: Fire Force (Volume 22)
3rd Place: Sword Art Online (Volume 24)
4th Place: Kanojo, Okarishimasu (Volume 14)
5th Place: Baki Dou (Volume 5)
6th Place: Re:Zero − Starting Life in Another World (Volume 22)
7th Place: Diary of Our Days at the Breakwater (Volume 6)
8th Place: My Youth Romantic Comedy Is Wrong, As I Expected (Volume 14)
9th Place: Super HxEros (Volume 9)
10th Place: A Certain Scientific Railgun (Volume 15)

*According to honto

Japanese singer Eir Aoi’s song I will… will be used as the second ending theme for the ongoing TV anime series Sword Art Online: Alicization – War of Underworld starting from April 25, 2020.

Eir Aoi’s last collaboration with the Sword Art Online anime series was almost a year and a half ago when she released her song Iris which was the first ending theme for Sword Art Online: Alicization.

A new promotional video was also released for the continuation of Sword Art Online: Alicization – War of Underworld which is currently following the “Alicization Awakening” arc. The video features the debut hearing of ReoNa’s new song ANIMA which will serve as the opening theme. Check it out below.

“Sword Art Online: Alicization – War of Underworld” – Final Chapter

Eir Aoi | Comment

“I was given the opportunity to sing the first ending theme ‘Iris,’ so I am so grateful to be on board again. The theme of this new song ‘I will…’ centres on being emotionally close to someone you hold dear and walking together with them. It’s a ballad that unfolds into something majestic. I hope it’s a song that holds close emotionally to SAO and those who watch it too.”

A new trailer has been released for SWORD ART ONLINE Alicization Lycoris, an upcoming video game that’s set to drop on PlayStation®4 and Xbox One on May 21, 2020 and Steam® on May 22, 2020 . It features the game’s opening theme Scar/Let by ReoNa.

ReoNa has made her name known the world over in the anime community since her solo debut only one and a half years ago as the singing voice of Elsa Kanzaki in the anime series Sword Art Online Alternative: Gun Gale Online.

The new trailer gives us a peek into Medina’s past and where she is headed, as well as new story content, characters, and the “Underworld,” a mysterious virtual world set in the anime’s Alicization arc.

Those who pre-order a copy of the digital “Deluxe Edition” of the game game will be able to play the game before its release date with “βeater’s Player.”

Those who pre-order any edition of the game will receive 200 SAO prepaid points (in-game currency) and 4 design contest costumes.

©2017 Reki Kawahara/KADOKAWA　ASCII Media Works/SAO-A Project

ⒸBANDAI NAMCO Entertainment Inc.

Despite having been just one year since her debut as a solo artist, Japanese singer ReoNa is already in the spotlight. She made her name known during the broadcast of Sword Art Online Alternative: Gun Gale Online in April 2018 in which she performed the singing voice of the anime’s singer-songwriter character Elza Kanzaki. She also performed the Sword Art Online: Alicization ending theme song forget-me-not and the insert song Over the Rainbow in January 2019.

This past weekend, ReoNa performed live at LisAni! LIVE 2020 at Makuhari Messe on February 9, a song bringing together artists who perform songs for an ime series. During her performance, she announced that she will perform the second opening theme song ANIMA for the upcoming War of Underworld arc of Sword Art Online: Alicization, which will begin airing this April. This marks one year since ReoNa’s song forget-me-not was used for Alicization, as well as her first performance of an opening theme.

But that’s not all. She also revealed that she will perform the opening theme Scar/let for the forthcoming video game Sword Art Online: Alicization Lycoris, which is set to hit PlayStation 4, Xbox One, and Microsoft Windows on May 21, 2020. Be sure to check out the game’s latest trailer.

Fans can also listen to the full version of Till the End, a song by ReoNa written to celebrate the 10th anniversary of the Sword Art Online light novel series, now streaming on Spotify. Released on Sunday, ReoNa also performed the song at LisAi! LIVE 2020.

Since her solo debut, ReoNa has already sung five songs for the Sword Art Online franchise.

In Sword Art Online’s 10 years, this is the first time an artist has performed both opening theme songs for both a new anime season and video game.

We look forward to hearing ReoNa in Sword Art Online: Alicization – War of Underworld in April, and Sword Art Online: Alicization Lycoris on May 21.

ReoNa said: “Sword Art Online is an important piece of work for me; it was a turning point in my life. So to be able to sing yet another song for it fills me with happiness from the bottom of my heart. I hope that this opening theme ANIMA reaches your heart, together with the characters’ heart and spirit to keep moving forward even if you stumble, or get hurt.”

She continues: “I’ve also been given the opportunity to perform my first video game theme. ‘Scar/let’ for Sword Art Online: Alicization Lycoris. Take this flower as an offering as part of your bright-red burning destiny.”

©Reki Kawahara/KADOKAWA ASCII Media Works/SAO-A Project

©BANDAI NAMCO Entertainment Inc.

Since the broadcast of Sword Art Online Alternative: Gun Gale Online in April 2018, ReoNa has played the singing voice of the show’s singer and songwriter Elza Kanzaki, performed the Sword Art Online: Alicization ending theme song forget-me-not and the insert song Over the Rainbow for the show’s popular January season. ReoNa has even collaborated with world famous musician Daniel Powter for a live performance. Despite having been just one year since her debut as a solo artist, ReoNa is already in the spotlight.

ReoNa performed the Sword Art Online series 10th anniversary theme song Till the End, the full version of which will be released on February 9, 2020 at 24:00. You can preorder it now. Till the End was presented at a special screening event on a large four-panel screen at the Sword Art Online -Ex Chronicle- in KYOTO which took place from January 31 to February 3, 2020. If you purchase Till the End on CD, make sure to check out the pamphlet included inside which allows you to purchase official merchandise from the Sword Art Online -Ex Chronicle- in KYOTO event online. 

LiSA earned the title of female Japanese artist with the most downloaded track of 2019 in September for her song Gurenge which broke 300,000 downloads on September 22, 2019. The song was used as the opening theme for the TV anime series Demon Slayer: Kimetsu no Yaiba which aired from April to September. As of November 2019, the song has over 370,000 downloads, and the number claws itself closer to 400,000 everyday.

LiSA’s new song unlasting is being used as the ending theme for the ongoing anime series Sword Art Online: Alicization – War of Underworld. The song received an early digital release on October 21 ahead of the single’s CD release which is set for December 11. It has already topped digital music charts in Japan and overseas, including the J-pop category on iTunes in countries around Asia including Malaysia, the Philippines, Hong Kong, Taiwan, Macao, and elsewhere.

The song reached No. 1 on the the KKBOX’s J-pop daily charts in Taiwan (October 23-November 3) as well as its weekly charts (October 25-31). It also made it to No. 1 on the QQ Music J-Pop weekly charts (October 24-30).

When purchasing the single at select stores in Japan, fans can receive one of the above-pictured monochrome postcards of LiSA. More details below.